
Advertise on podcast: OOO - A Web3 Marketing Podcast
Rating
5from
This podcast has
71 episodes
Language
EnglishPublisher
OOO - a Web3 Marketing PodcastExplicit
No
Date created
2022/11/09
Latest episode
2026/01/29
Average duration
63 min.
Release period
45 days
Description
OOO (Out of Ordinary) is a Web3 marketing podcast in which we bring forward the marketing people in Web3 that are building amazing communities, brands, and products. Whether you are a marketer looking to transition into Web3 or just want to test the waters and see what's out there, you are already working for a Web3 company or you are a startup founder, this podcast is for you. Our main goal is to bring forward case studies from which you can learn "how they've done it", get the best practices, and implement that at your company. Get in touch: [email protected] #web3marketing
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Check latest episodes from OOO - A Web3 Marketing Podcast podcast
#70 AI Search & Automation for Web3: How to Show Up on ChatGPT & Scale Marketing w Victoria Olsina
2026/01/29
Hello everyone,
Today's guest is Victoria Olsina, an AI Search, GEO and AI Content Systems Consultant for Web3 brands. She helps crypto, blockchain and DeFi projects improve visibility across AI models, search engines and decentralised communities using advanced SEO, AEO, GEO and AI-powered content systems. Her clients include Polkadot, Bankless, Consensys, NEAR, Aztec and Mezo. She was nominated for Best SEO in Europe and is a speaker and mentor in the Web3 and AI marketing ecosystem.
a TL;DR :
* Getting your brand to show up in ChatGPT and AI search results
* What actually matters for LLM visibility (hint: it's not traditional SEO)
* Which marketing tasks you should automate vs. keep human
* Real talk on building AI agents that actually work
* Why SEO still matters for Web3 (even if you're crushing it on X)
* How bear vs. bull markets change your SEO playbook
* and more.
Get in touch:
Victoria Olsina
Website: https://victoriaolsina.com/
Linktree: https://linktr.ee/victoriaolsina
LinkedIn: https://www.linkedin.com/in/victoriaolsina/
X: https://x.com/victoria_olsina
YouTube: https://www.youtube.com/@victoria.olsina
LLM visibility book -
https://victoriaolsina.com/llm-visibility-for-web3-book/
Follow us:
Twitter https://twitter.com/ooo_podcast
The Web3 Marketing Hackathon - https://x.com/web3mktghack
Farcaster - https://warpcast.com/frogule
Alexandra - https://twitter.com/frogule
Alex LinkedIn - https://www.linkedin.com/in/alexandranicorici/
#68 Fintech vs. Crypto Marketing: What Web3 Can Learn w Lindsay Casale CMO Pi Squared
2025/09/23
Hello everyone, today's guest is Lindsay Casale, CMO Pi Squared.
Lindsay Casale is the Chief Marketing Officer at Pi Squared.
Before joining Pi Squared, Lindsay was Head of Marketing at Nil Foundation, where she led the go-to-market strategy for its Ethereum Layer 2 product. Prior to that, she was a marketing leader at Mina Foundation, overseeing the communications team for Mina Protocol, a Layer 1 blockchain.
Lindsay's expertise extends beyond Web3. At SoFi, she led the membership marketing team for the personal finance company.
She also led event strategy at Salesforce where she contributed to major events, including Dreamforce.Outside of work, Lindsay has provided her marketing expertise to many non-profit organizations. She’s also an active SheFi member and prominent voice in the Web3 marketing community.
She holds a Bachelor's degree in Journalism and Public Relations from California State University, Chico.
a TL;DR :
* What Fintech teaches you about Marketing in Web3
* What Web2 Marketers Must Unlearn to Thrive in Web3
* How to Market Technical Products in Web3
* Why Web2 Marketers will be in high demand moving forward
* How to run the show as a solo marketer
* and more.
Get in touch:Pi Squared - https://pi2.network/
Lindsay - https://x.com/LindsayCasale
Follow us:
Twitter https://twitter.com/ooo_podcast
LinkedIn - https://www.linkedin.com/company/ooo-podcast
Farcaster - https://warpcast.com/frogule
Alexandra - https://twitter.com/frogule
Alex LinkedIn - https://www.linkedin.com/in/alexandranicorici/
Register or sponsor our next Wb3 Marketing Hackathon - https://luma.com/ao22j14s
Register or sponsor the Web3 Marketing Church - https://luma.com/3d5a7yef
#67 Marketing Privacy in Web3: Lessons from Holonym & Silk with Yean Ketelers
2025/08/04
Hello everyone, today's guest is Yan, CMO at Human Tech. Yan has 8+years of experience working on web3 infrastructure, leading GTM teams at Polkastarter, Venly and Delta.
a TL;DR
Introduction & Role in Web3 – Overview of Holonym and Silk, and what makes them different from other wallets.
Proof of Personhood – What it is, why it matters, and how it’s being marketed to users.
Marketing Strategy – Challenges of competing in a saturated wallet market, strategies used for B2B vs B2C, and the importance of storytelling and education.
User Growth & Community – How Silk reached 150K users
Future Outlook – Lessons learned from marketing privacy/security products, upcoming plans for Silk V2
* and more.
Get in touch:
Human tech - linktr.ee/human.tech
Yan - https://www.linkedin.com/in/yan-ketelers/
Follow us:
Twitter https://twitter.com/ooo_podcast
LinkedIn - https://www.linkedin.com/company/ooo-podcast
Farcaster - https://warpcast.com/frogule
Alexandra - https://twitter.com/frogule
Alex LinkedIn - https://www.linkedin.com/in/alexandranicorici/
#66 AI Meets Web3: How Addressable is Redefining Growth Marketing w Tomer Sharoni
2025/04/09
Join the OOO Community - https://guild.xyz/ooo-community
Hello everyone, today's guests are Tomer Sharoni, CEO of Addressable, the web3 growth platform.
Tomer is a harvard Alumni and a graduate of the Talpiot excellence program and has more than 20 years of experience in data analytics, marketing and managing large organizations.
Before founding Addressable Tomer was the VP of product at Salt, and prior to that he led product and operation groups at the Israeli prime minister office, where his team was awarded the distinguished Israeli Defense Prize.
a TL;DR
* AI usage in growth marketing with specific use cases
* Limitations of current web2 attribution solutions, and Web3 solutions improves them
* Web2 to Web3 transition for businesses
* What should Web2 marketers know when transitioning to Web3
* Emerging trends in Web3 Marketing
* and more.
Get in touch:
Tomer Sharoni - https://x.com/TomerSharoni
Addressable - https://www.addressable.io/
Follow us:
Twitter https://twitter.com/ooo_podcast
LinkedIn - https://www.linkedin.com/company/ooo-podcast
Farcaster - https://warpcast.com/frogule
Alexandra - https://twitter.com/frogule
Alex LinkedIn - https://www.linkedin.com/in/alexandranicorici/
Timestamps:
Chapters
00:00 Intro
08:05 The Birth of Addressable and Market Research
16:09 Web3 Marketing Challenges and Opportunities
24:08 AI Integration in Growth Marketing
29:47 Understanding Customer Insights in Crypto
32:34 Measuring Success in Web3 and Web2
34:04 User Experience: The Key Barrier to Adoption
38:57 The UX Challenge: Comparing Web2 and Web3
44:07 Marketing in Web3: Bridging the Knowledge Gap
52:12 Emerging Trends in Web3: RWA and AI Agents
57:25 The Future of Addressable: Data-Driven Marketing Solutions
#65 How to organise and promote an ETH event from A-Z: The ETHWarsaw case study w Daria Volkova and Monika Zając
2025/03/24
Join the OOO Community - https://guild.xyz/ooo-community
Hello everyone, today's guests are Daria Volkova aka Daria Strategy and Monika Zając, co-founder of ETHWarsaw.
Daria is a product marketing, brand growth and communications expert for web3 products. She's leading marketing at ETHWarsaw and running the Decentralized Voices podcast.
Monika Zając is a co-founder of ETHWarsaw, helping bring together innovators and enthusiasts in the blockchain space.
a TL;DR
* Why and how to organise an ETH Event
* What kind of marketing works to promote it
* How do you tailor experiences for the participants
* Successful PR tactics to attract participants and sponsors
* and more.
Get in touch:
Daria - https://x.com/DariaStrategy or https://dariastrategy.com
Monika - https://x.com/monikabzajac
ETHWarsaw https://www.ethwarsaw.dev/ or https://x.com/ETHWarsaw
Follow us:
Twitter https://twitter.com/ooo_podcast
LinkedIn - https://www.linkedin.com/company/ooo-podcast
Farcaster - https://warpcast.com/frogule
Alexandra - https://twitter.com/frogule
Alex LinkedIn - https://www.linkedin.com/in/alexandranicorici/
Timestamps:
00:00 Intros
03:12 Event Organization Insights
05:58 Marketing Strategies for Ethereum Events
09:07 Overcoming PR Challenges in Eastern Europe
11:46 Community Dynamics in Warsaw
14:54 Engaging Non-Technical Audiences
18:13 Structuring Speaker Tracks for Value
21:05 Effective Communication Channels
35:19 Engaging Content Strategies
37:32 Best Practices for Event Engagement
42:23 The Role of Hackathons in Development
48:01 Encouraging Gender Diversity
57:00 Lessons Learned from Organizing Events
01:01:09 Educational Resources in Web3
#64 Why Consumer Crypto Matters: Lukso’s Bold Bet on the Future w Louie O'Connor
2025/03/07
Join the OOO Community - https://guild.xyz/ooo-community
Hello everyone, today's guest is Louie O’Connor: Head of Experience @ LUKSO, and he is focusing on all experiences and activations that attract developers to ecosystems, through events, workshops, product marketing, etc. He's been working in web3 for almost 5 years, contributing to LUKSO full-time for 2.5-years, but starting his Web3 career 5-years ago at Chainalysis helping them scale from series B to F, from 250 to 900 people, as their first technical talent acquisition partner.
a TL;DR * Lukso's unique features as L1* Why did Lukso launch a token and what were the challenges* How did they find product market fit and brand Lukso* What are their unique community growth approaches
* and more.
Get in touch:Louie - https://x.com/lou3ee
Lukso - https://lukso.network/
Follow us:
Twitter https://twitter.com/ooo_podcast
LinkedIn - https://www.linkedin.com/company/ooo-podcast/
Farcaster - https://warpcast.com/frogule
Alexandra - https://twitter.com/frogule
Alex LinkedIn - https://www.linkedin.com/in/alexandranicorici/
Timestamps:
#63 The 2025 token launch marketing playbook w Mia Unhashed
2025/02/05
Join the OOO Community - https://guild.xyz/ooo-community
Submit your CV for free on Eden - https://ooo.joineden.ai/signup
Hello everyone, today's guest is
Mia helps Web3 companies build an organic growth engine that drives sustainable engagement and user acquisition. Her strategies have driven massive traffic and scaled user growth for companies like Moonpay, Ledger, and Thirdweb.
a TL;DR
* When and why you need a token
* How is the best way to launch it
* Top KPIs to measure
* How to handle FUD
* Case studies
and more.
Get in touch:
Mia - https://x.com/mia_unhashed
Follow us:
Twitter https://twitter.com/ooo_podcast
LinkedIn - https://www.linkedin.com/company/ooo-podcast/
Farcaster - https://warpcast.com/frogule
Alexandra - https://twitter.com/frogule
Alex LinkedIn - https://www.linkedin.com/in/alexandranicorici/
Timestamps:
00:00 Introduction to Web3 and Mia's Journey
02:50 Current State of the Web3 Market
04:51 The Role of Marketers in Web3
08:55 When and Why to Launch a Token
10:50 Challenges of Token Launches
17:15 Common Mistakes in Token Launches
20:24 KPIs for Token Launches
24:38 Tracking Marketing Impact in Web3
26:14 Exploring Sentiment Tracking Tools
27:08 Mobilizing Community for Token Launches
32:22 The Role of Influencers in Marketing
37:41 Successful Airdrop Strategies
40:41 Handling Backlash and FUD
50:11 Lessons from Project Experiences
#61 What Makes Web3 Users Tick: Data-Driven Insights from Addressable's COO, Asaf Nadler
2025/01/18
Join the OOO Community - https://guild.xyz/ooo-community
Submit your CV for free on Eden - https://ooo.joineden.ai/signup
Hello everyone, today's guest is Dr. Asaf Nadler, the COO and Co-Founder of Addressable, a platform driving Web3 growth. With 19 years of experience in data analytics, Asaf previously led data science at Akamai Technologies. He earned a PhD in software engineering, specializing in big data, AI, and blockchain, and has authored over 10 publications with 400+ citations.
a TL;DR
* Adressable's unique value proposition
* Web3 user behaviours particularities and acquisition challenges
* Data collection and attribution challenges
* Market Opportunities and Challenges
and more.
Get in touch:
Asaf - https://x.com//AsafNadler
Addressable - https://www.addressable.io/
Follow us:
Twitter https://twitter.com/ooo_podcast
LinkedIn - https://www.linkedin.com/company/ooo-podcast/ Farcaster - https://warpcast.com/frogule
Alexandra - https://twitter.com/froguleAlex LinkedIn - https://www.linkedin.com/in/alexandranicorici/
#62 How was it like organising a Web3 Marketing Hackathon: Lessons and Conclusions
2025/01/05
Join the OOO Community - https://guild.xyz/ooo-community
Submit your CV for free on Eden - https://ooo.joineden.ai/signup
Hello everyone,
As we ran the first OOO web3 marketing hackathon in Bangkok during Devcon, together with my amazing team we thought of coming on the podcast and sharing our lessons in the raw-est version you'll see.
a TL;DR
* How everything started
* How we marketed it
* What did sponsors want
* What did participants want
* Lessons and what next
and more.
Support the show here https://linktr.ee/supporttheooo
Get in touch:
Annelissa- https://x.com/notannelisa
Alina - https://x.com/alinalatinina
Thank you to our sponsors:
Giga - https://gigaver.se/
Addressable - https://www.addressable.io/
Cookie3 - https://www.cookie3.com/
Honolym - https://holonym.id/
Pigli -
Deform - https://www.deform.cc/
Caldera - https://www.caldera.xyz/
Aeternity Foundation - https://aeternity.com/
Follow us:
Twitter https://twitter.com/ooo_podcast
LinkedIn - https://www.linkedin.com/company/ooo-podcast/
Farcaster - https://warpcast.com/frogule
Alexandra - https://twitter.com/frogule
Alex LinkedIn - https://www.linkedin.com/in/alexandranicorici/
#60 How Polygon markets its massive ecosystem: Breaking down the funnel, case studies and lessons w Leon Stern
2025/01/05
Join the OOO Community - https://guild.xyz/ooo-community
Submit your CV for free on Eden - https://ooo.joineden.ai/signup
Hello everyone,
Today's guest is Leon Stern, Head of Marketing at Polygon Labs, a leading cryptocurrency and blockchain scaling platform. With 10 years of marketing experience working in everything from agencies to product companies to web3, his vast understanding of creative strategy and brand positioning has equipped him well in leading Polygon Labs marketing department over the last year. Today, Leon is focused on solidifying Polygon's role in driving greater web3 adoption.
a TL;DR
* Polygon's brand building strategy
* Case studies and where can learn from others in the industry
* Breaking down Polygon's marketing funnel
* Marketing failures at Polygon and lessons
* Enterprise focus
* Content Marketing impact for Polygon
and more.
Get in touch:
Leon - https://x.com/0xlstern
Polygon - https://polygon.technology/
Follow us:
Twitter https://twitter.com/ooo_podcast
LinkedIn - https://www.linkedin.com/company/ooo-podcast/
Farcaster - https://warpcast.com/frogule
Alexandra - https://twitter.com/frogule
Alex LinkedIn - https://www.linkedin.com/in/alexandranicorici/
#59 Building Trust and Credibility in Web3 with Public Relations w Samantha Yap, CEO YAP Global
2024/10/11
Sign up for free on Eden - https://ooo.joineden.ai/signup
Enjoy the Token2049 review here: https://bit.ly/3TLSDhg
Hello everyone,
This week's guest is Samantha Yap, Founder and CEO of YAP Global.
YAP Global is an international PR firm specialising in helping crypto and web3 projects tell their stories. Samantha is a pioneer in the crypto PR field and a key crypto “translator”. As a journalist and producer by trade, she has built YAP Global to be the link between complex cryptocurrency technology and mainstream press.
a TL;DR
* The evolution of Web3 PR in the last few years
* Common misconceptions about Web3 PR
* When is a company ready to do PR
* What can you do as a small company/founder to stand out
* Web3 PR metrics
* PR campaigns examples
and more.
Support the show here https://linktr.ee/supporttheooo
Get in touch:
Samantha - https://x.com/samanthawyap
YAP Global - https://yapglobal.com/
Follow us:
Twitter https://twitter.com/ooo_podcast
LinkedIn - https://www.linkedin.com/company/ooo-podcast/
Farcaster - https://warpcast.com/frogule
Alexandra - https://twitter.com/frogule
Alex LinkedIn - https://www.linkedin.com/in/alexandranicorici/
#58 Marketing for DeFi and what product experimentation you need to get to $100M TVL w Akanshu Jain, co-founder Brahma.fi
2024/09/11
Sign up for free on Eden - https://ooo.joineden.ai/signup
Mint the episode here - https://pods.media/ooopodcast/marketing-for-defi-and-what-product-experimentation-you-need-to-get-to-100m-tvl
Hello everyone,
This week's guest is Akanshu Jain (aka Kakusan), Co-founder of Brahma.fi
Kaku has a strong track record of driving growth across various sectors. He has led growth for Iflix, which was later acquired by Tencent. In 2017, Kaku and his team launched a fintech app focused on Bitcoin and credit cards. By 2019, they built a crypto fund for institutions, scaling it to $100 million. In 2020, they turned their focus to DeFi, founding BrahmaFi to tackle execution and UX challenges in DeFi. Taking it a notch further, Brahma Console was initiated to streamline on-chain interactions in a fully non-custodial way.
a TL;DR
* Their product strategy and how that impacted their marketing decisions
* Their point farming campaign, Karma rewards, how they run and they aim with it
* The challenges in pushing Brahma.fi as an integrated smart account
* Pre-TGE strategy to build up the hype for ultimate Token launch
* Their user-acquisition strategy, from sourcing right KOLs to pushing right messaing
* Upcoming marketing strategies they plan to experiment with the Accelerate On-Chain campaign
and more.
Support the show here https://linktr.ee/supporttheooo
Get in touch:
Kaku - https://x.com/jainargh
Brahma - https://www.brahma.fi/
Follow us:
Twitter https://twitter.com/ooo_podcast
LinkedIn - https://www.linkedin.com/company/ooo-podcast/
Farcaster - https://warpcast.com/frogule
Alexandra - https://twitter.com/frogule
Alex LinkedIn - https://www.linkedin.com/in/alexandranicorici/
Chapters
00:00 Introduction and Background
02:47 Shift in Product Strategy
06:19 Product-Led Marketing
17:5 Accelerate on Chain Campaign
25:58 Referral Program and Token Launch
33:01 Marketing to Retail and Power Users
36:55 Finding the Balance Between Product and Marketing
41:12 Experimenting with Landing Page and Content
44:19 Partnering with Protocols in Hype Cycles
55:04 Building Novel Products on Console
58:53 Using revoke.cash for Permission Management
#57 How to grow to 350M in TVL and double your conversion funnel in bear market w Martin de Rijke, Growth Lead at Maple Finance.
2024/09/01
Hello everyone,
This week's guest is Martin de Rijke, Growth Lead at Maple Finance.
Martin is Growth Lead at Maple Finance and Syrup, a Institutional DeFi ecosystem with 350M+ in TVL with 4B+ in loans issued and thousands of capital allocators earning institutional yield. Martin is responsible for growth initiatives across the board which include marketing, partnerships, user acquisition and retention.
a TL;DR
* Deep dive into the growth strategy that helped Maple Finance achieve $350 million in TVL
* Marketing strategies for institutional vs individual accredited investors
* Campaigns & case studies
* Their product marketing approach & how they integrate customer feedback
* Upcoming initiatives
and more.
Support the show here https://linktr.ee/supporttheooo
Get in touch:
Martin - https://www.linkedin.com/in/martin-de-rijke-22b4a3129/
Maple - https://maple.finance/
Follow us:
Twitter https://twitter.com/ooo_podcast
LinkedIn - https://www.linkedin.com/company/ooo-podcast/
Farcaster - https://warpcast.com/frogule
Alexandra - https://twitter.com/frogule
Alex LinkedIn - https://www.linkedin.com/in/alexandranicorici/
#web3marketing #web3podcast #web3growth #web3startup #web3marketingpodcast #marketinginweb3 #web3growthtactics
#56 Web3 job Marketing trends and what to be on the lookout this bull market, with Meta Intro's CEO, Lacey Kaelani
2024/06/19
Get your free Dealfront demo here: https://bit.ly/49CrzqW
Hello everyone,
This week's guest is Lacey Kaelani, CEO & co-founder of Meta Intro.
Lacey Kaelani is a 2x startup founder in the HR tech space. She is currently building @metaintro, a generative AI product that enables users to engage in conversations around their career, including job search, resume refinement, and introductions to professional tooling and services, reducing the time to hire. 700,000 users around the world have used Metaintro to find their next job opportunity. Metaintro is backed by NEAR Blockchain, Aave, and web3 investors having just raised $5.6M. It's the largest seed round led by a female founder in the web3 HR tech space.
a TLDR
* How the 5.6 M investment is used for tech advancement
* How AI integrations at Metaintro enhance the job search and the recruitment process
* Where is the Web3 recruiting industry at the moment
* Does and don'ts when trying to land a job
* Top skills that can help you land a job in this bull market
and more.
Support the show here https://linktr.ee/supporttheooo
Get in touch:
Lacey - https://x.com/Laceykaelani
Meta Intro - https://www.metaintro.com/
Follow us:
Twitter https://twitter.com/ooo_podcast
LinkedIn - https://www.linkedin.com/company/ooo-podcast/
Farcaster - https://warpcast.com/frogule
Alexandra - https://twitter.com/frogule
Alex LinkedIn - https://www.linkedin.com/in/alexandranicorici/
#web3marketing #web3podcast #recruiting #womeninweb3 #web3startup #web3marketingpodcast #marketinginweb3
#55 Vanity Metrics are the problem of Web3 Marketing - Cookie3 CMO explains how to tap into $366B digital marketing value
2024/05/22
Get your free Dealfront demo here: https://bit.ly/49CrzqW
Collect the full episode here - https://bit.ly/4bpPGtJ
Hello everyone,
This week's guest is Krystyna Kozak-Kornacka, CMO @Cookie3_com .
Krystyna leads Cookie3 Communications, Marketing, and Community, where she develops unique strategies to transform marketing in the Web3 space and open doors for everyone to participate in the MarketingFi economy.
Drawing from her extensive experience as a communications and marketing expert, she excels in reaching diverse audiences and creating impactful campaigns.
a TLDR
* How is Cookie3 different now than 3 months ago
* Their rebranding process and why was it necessary
* Their community growth strategy
* Best practices in taking the best out of Cookie3 now
* KOLs and their role in the upcoming bull market
* Case studies
and more.
Support the show here https://linktr.ee/supporttheooo
Get in touch:
Krystyna - https://x.com/KrysiaKozak
Cookie3 - https://www.cookie3.com/
Follow us:
Twitter https://twitter.com/ooo_podcast
LinkedIn - https://www.linkedin.com/company/ooo-podcast/
Farcaster - https://warpcast.com/frogule
Alexandra - https://twitter.com/frogule
Alex LinkedIn - https://www.linkedin.com/in/alexandranicorici/
#web3marketing #web3podcast #cookie3 #womeninweb3 #web3startup #web3marketingpodcast #marketinginweb3
Podcast reviews
Read OOO - A Web3 Marketing Podcast podcast reviews
Sean Tepper 2024/01/12
Everything Web 3.0!
Do you want to know the ins and outs of Web 3.0? You arrived at the right podcast. This is a great podcast to keep you in the loop with Web 3.0 techno...
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Good Insights on Web3 Marketing Strategies
As an ‘old school marketer’, I love hearing these interviews with marketers who are implementing the latest trends for Web3 brands.
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