Advertise on podcast: Wise Practice Podcast

How do you build your practice's online reputation when asking clients for reviews raises ethical concerns? In this episode, Whitney Owens welcomes Brent Stutzman, founder of TheraSaaS, for a conversation about Google reviews and the challenges therapists face when marketing their practices. Whitney and Brent discuss the ethical concerns surrounding review requests, ways to make your Google Business Profile more visible, and how AI is changing the way potential clients find therapists. Whitney also shares her experience with negative reviews, prompting a discussion about responding to criticism, protecting client privacy, and whether paying to remove bad reviews is worth it. Listen in for a candid conversation about navigating online feedback and taking a more intentional approach to your practice's reputation. Watch on YouTube 05:33 Why Google reviews matter for your practice 11:36 Ethical concerns around requesting reviews 16:03 Google's review policies and common pitfalls 23:10 Building your practice's online presence 30:21 Handling negative reviews and responding thoughtfully 34:15 Creating a consistent review strategy 35:50 Connect with Brent and learn about TheraSaaS Meet Brent Stutzman After helping his wife launch her counseling practice in 2016, Brent Stutzman saw the need to help other practice owners build powerful sales and marketing funnels. Since then, he's launched over a dozen private-pay practices nationwide, founded TheraSaaS a marketing and intake CRM for therapists. His mission is to simplify sales and marketing for private practices so they can confidently grow their practice (and have fund doing it!) Brent is recognized as an expert in digital marketing and AI within the mental health community. Brent lives in Chicagoland with his wife of 22 years and their four children.  Brent Stutzman's Resources TheraSaaS Facebook YouTube Links and Resources The Ethical Google Reviews Checklist Learn More about Wise Practice Consulting Connect with Wise Practice on Instagram Connect with Whitney Owens on Facebook Check out all of the podcasts on the PsychCraft Network Wise Practice Masterminds

Are you making decisions about your practice based on what the numbers say—or how things feel? Y'all, I know tracking data can feel like one more thing on an already overflowing to-do list. But understanding your numbers can help you stop putting out fires and start making decisions with more confidence. In this episode, I'm joined by Jeff Bourque, creator of Group Practice Dashboards, to talk about the data every practice owner needs to know and how to get started without making it complicated. Jeff began building dashboards for his wife's group practice and now helps other owners bring their numbers together in ways they can actually use. We talk about tracking inquiries, understanding which referral sources turn into appointments, and using reports you already have in your EHR. I also share a rebooking metric that surprised me in my own practice—and why I'm paying closer attention to it. Watch on YouTube In this conversation, we cover: • Simple ways to organize inquiries and track conversion rates • What your numbers can reveal about therapist performance • How to delegate data collection to your admin team • Why rebooking rates and paid no-shows deserve your attention • How clinician profitability can guide compensation decisions • Using data to identify clients who may need follow-up and support Before we jump in, I'm also sharing a personal milestone: saying goodbye to the office where I started my practice more than 12 years ago and preparing for our next chapter. Knowing your numbers can help you build a sustainable practice, support your team, and serve your community well. Start with one thing, and build from there. 02:55 Meet Jeff Bourque 07:15 Simple ways to start tracking your practice's data 11:38 Moving beyond overwhelm and gut feelings 17:57 Using EHR reports and delegating data collection 19:34 Rebooking rates, no-shows, and payment policies 25:44 Understanding clinician profitability 28:12 Custom dashboards and a special listener offer Special Offer Jeff is offering Wise Practice listeners $150 off the one-time setup fee for Group Practice Dashboards. Mention Whitney Owens and the Wise Practice Podcast in the referral field when scheduling your free consultation. Meet Jeff Bourque I began creating dashboards for group practices in 2023, starting with my wife Kelly Bourque's practice, Red Therapy Group. After tracking our metrics for a few months, she showed our dashboard to some of her group practice owner friends, and I've been busy ever since. I've been in the data world since 2016, and I've built many corporate-level dashboards for large companies like Sony and HealthTrust who needed to summarize millions of rows of data. This data-wrangling experience coupled with being married to a group practice owner has me uniquely positioned to present group practice owners their data in meaningful ways. Jeff's Resources Website LinkedIn Links and Resources Learn More about Wise Practice Consulting Connect with Wise Practice on Instagram Connect with Whitney Owens on Facebook Check out all of the podcasts on the PsychCraft Network Wise Practice Masterminds

Ever find yourself wondering, "Is running a group practice even worth it anymore?" In this episode, Whitney talks with Lisa Catallo about burnout, leadership, loneliness, and what happens when the business you built starts asking more from you than you ever expected. Lisa shares why she chose to downsize her practice, what she learned in the process, and how practice owners can tell whether they need to quit, restructure, or simply get better support. 02:56 Meet Lisa Catallo 07:30 Why Group Practice Owners Start Questioning Everything 10:02 How to Protect Yourself as the Owner 11:47 Burnout, Overwhelm, and Knowing Something Has to Change 15:43 Lisa's Decision to Downsize 22:14 Growth, Leadership, and When the Business Has to Change 26:44 What to Do Before Closing Your Group Practice 27:48 Lisa's CEO Audit + How to Connect Watch on YouTube Meet Lisa Catallo, RCC, CCC, ACS Lisa Catallo is a Canadian psychotherapist, group practice owner, and business coach who has spent the last eight years helping practice owners lead with clarity, confidence, and sustainable systems. Through the Group Practice Network and her podcast, Empowered to Lead, she supports therapists who want to build values-driven practices without burning out or losing themselves in the day-to-day. Her work is calm, grounded, and focused on helping leaders step fully into the CEO role their practice needs them in. Lisa's Resources Website Facebook Instagram Group Practice Audit Links and Resources Learn More about Wise Practice Consulting Connect with Wise Practice on Instagram Connect with Whitney Owens on Facebook Check out all of the podcasts on the PsychCraft Network

Whitney Owens sits down with returning guest Brittany Schank, LCSW, and owner of Solace Counseling, to talk about why the traditional 60/40 split model stopped working in her group practice. Brittany shares what it was like to realize her clinicians were sometimes taking home more than she was, why the numbers were no longer sustainable, and how she transitioned toward salary and per-session pay. They also discuss the hidden costs of running a group practice, why higher percentages do not always mean a better opportunity for therapists, and how work-life balance, support, and strong practice culture can matter just as much as compensation. Brittany also shares her new I'm Here client check-in app, designed to make the waiting room process easier for both clinicians and clients. 00:00 Welcome + episode introduction 04:26 Meet Brittany Schank 05:19 Why the 60/40 split stopped working 09:26 When resentment signaled a needed change 14:31 What your practice offers beyond pay 16:03 Moving from splits to salary 23:58 Why pay percentages can be misleading 26:29 The reality of starting your own private practice 29:48 Changing pay structures for existing clinicians 33:16 The "I'm Here" client check-in app 36:03 Where to connect with Brittany Watch on YouTube Meet Brittany Schank I'm Brittany Schank. I'm a licensed clinical social worker, and I own a group practice called Solace Counseling up in Fargo, North Dakota, home of extremely friendly people and extremely unfriendly winters. We've got 11 clinicians now, which still catches me off guard some days, since this thing started as just me and a caseload. Somewhere along the way I also started a directory that connects therapists with clinical supervisors and consultants, because finding the right supervisor should not feel like online dating. And most recently, I built an app called I'm Here. It's really nothing fancy, just a simple way for clients to text that they've arrived so nobody has to sit in an awkward waiting room making eye contact with a stranger. I built it because I was tired of that problem in my own practice, and it turns out a lot of other practices had the exact same headache. Outside of all that, I'm a mom to four kids and married to my husband Landon, who is also the COO of our counseling practice (we met working together, so when he joined full time it felt like a full-circle moment). In my free time, you can find me watching my kids play while in cozy socks and an oversized sweatshirt and sweats, drinking an iced coffee, beating my kids in a game of Uno, or out catching the biggest fish! Brittany's Links I'm Here WP122 | Leading with Wisdom: Adding Supervision to Your Practice with Brittany Schank, LCSW Links and Resources Learn More about Wise Practice Consulting Connect with Wise Practice on Instagram Connect with Whitney Owens on Facebook Check out all of the podcasts on the PsychCraft Network

In this episode of the Wise Practice Podcast, I'm talking with Di Luden, co-founder of Ubuntu Freelancers, about how virtual assistants can support therapy practices with intake, admin, marketing, billing, and more. Di shares how Ubuntu connects U.S.-based practices with highly skilled team members in South Africa, why their model creates a win for both practice owners and their assistants, and how they handle challenges like time zones, training, HIPAA compliance, and live phone coverage. We also talk about their incredibly low staff turnover and why that can make such a difference when you're building a reliable support team.  If you've been telling yourself you need to get more organized before hiring help, this episode is especially for you. Di explains how an assistant can actually help you document your workflows, create SOPs, and build stronger systems as you go. Plus, Wise Practice listeners can receive five free hours of onboarding when they sign up with Ubuntu Freelancers.  02:57 Meet Di Luden 04:05 How Ubuntu Freelancers Started 08:51 Why Hire a Virtual Assistant Overseas? 12:50 Live Phone Support + Intake Coordination 15:29 Additional VA Services for Practices 17:13 Training, EHRs, and CRMs 22:13 HIPAA Compliance + Onboarding 23:45 Five Free Onboarding Hours for Wise Practice Listeners 25:39 How to Get Started With Ubuntu Freelancers Watch on YouTube Meet Di Luden Di Luden is the Co-Founder of Ubuntu Freelancers, helping therapy practices, behavioral health organizations, and coaching businesses build exceptional client coordination and administrative support teams using highly skilled South African talent. She has partnered with hundreds of practice owners to streamline operations, improve the client experience, and free clinicians to focus on what they do best. Passionate about people and partnerships, Di is committed to creating meaningful employment opportunities while helping businesses grow. Di Luden's Links Website LinkedIn Instagram Facebook Links and Resources Wise Practice Summit Learn More about Wise Practice Consulting Connect with Wise Practice on Instagram Connect with Whitney Owens on Facebook Check out all of the podcasts on the PsychCraft Network

I've used Google Ads in my own practice, especially during seasons when we needed to fill caseloads quickly, so I was excited to sit down with Google Ads expert Brandon Grill and really dig into what makes them work. In this episode, Brandon and I talk about how to know if your practice is actually ready for Google Ads, why your website and overall digital presence matter so much, and why getting more specific with the services you advertise can make a huge difference. We also talk about the numbers you should be watching, including click-through rates and conversion rates, how to tell if the problem is your ad or your landing page, and why practice owners still need to stay involved even when someone else is managing their campaigns. We also get into insurance versus private pay practices, how Google Ads can work alongside SEO, and what can go wrong when campaigns aren't set up or tracked well. If you've been wondering whether Google Ads are worth the investment for your private practice, this episode will give you a much clearer picture of what to consider before you start spending money. Watch on YouTube  03:22 – Brandon's Journey Into Google Ads 05:40 – Who Is a Good Candidate for Google Ads? 08:30 – Why Your Digital Footprint Matters 09:46 – Google Ads for Insurance vs. Private Pay Practices 11:50 – Why Run Google Ads for Your Practice? 13:57 – Click-Through Rates and Conversion Rates 16:34 – Common Google Ads Myths and Mistakes 18:53 – Improving Lead Quality and Landing Pages Meet Brandon Grill Brandon Grill is a Google Ads expert focused on helping therapists and mental health practices. He specializes in improving every part of the lead generation process, from ads to conversion tracking to landing pages to conversion rate optimization (or CRO). His work is focused on helping private practices turn more clicks into qualified inquiries while making the most of their marketing budget. Brandon's Links Brandon's LinkedIn Free Google Ads Guide Website Links and Resources Learn More about Wise Practice Consulting Connect with Wise Practice on Instagram Connect with Whitney Owens on Facebook Check out all of the podcasts on the PsychCraft Network

If you're investing in SEO, how do you actually know if it's working? In this episode, I'm joined by Mary Walker of Simplified SEO Consulting to break down Google Search Console and show practice owners how to use it to understand what's happening with their website. We look at real data from my own counseling practice, including impressions, clicks, search queries, average position, and which pages are gaining or losing traction. Mary also explains how to identify the keywords bringing people to your website, determine whether those searches are actually attracting your ideal clients, and find opportunities to strengthen services you want to grow. We also talk about what to look for if you've been paying an SEO company and want to know whether your investment is actually improving your visibility over time. The best part? Google Search Console is free, and the information inside it can give you actionable ideas for your website, blogs, and overall marketing strategy. Mary is also offering Wise Practice listeners a waived onboarding fee for foundational SEO programs—a $350 value—as well as 10% off an SEO consulting package. If you've ever wondered, "Is my SEO actually working?" this episode will help you figure out exactly where to look. Watch on YouTube 06:13 – Why Therapists Struggle to Measure SEO 08:17 – Free Tools to Understand Your Website 10:45 – Why Google Search Console Is So Helpful 13:03 – Looking Inside Whitney's Search Console 19:13 – Are You Attracting the Right Clients? 22:31 – Finding SEO Opportunities in Your Data 27:04 – How to Know If Your SEO Company Is Working 32:03 – Can Your SEO Keep Improving? 33:54 – Special SEO Offer for Wise Practice Listeners Show Sponsor Wise Practice Summit (Ticket sales end 9/11) If you're enjoying today's episode, I want to personally invite you to one of my favorite events of the year—the Wise Practice Summit, happening October 8th through 10th in Nashville, Tennessee. If you're a practice owner who wants practical strategies to grow your business, become a stronger leader, and connect with other faith-based practice owners who truly understand the unique challenges of this work, this event is for you. Over three days, you'll hear from incredible speakers, gain actionable tools you can implement right away, and connect with trusted partners like GreenOak Accounting and other experts who are dedicated to helping private practice owners thrive. More importantly, you'll be surrounded by a community of people who share your heart for serving others while building healthy, sustainable businesses. We're just a few weeks away, so if you've been thinking about joining us, now is the time to grab your ticket. I'd love to meet you in Nashville and spend those three days learning and growing together.  Learn more here: https://www.wisepracticeconsulting.com/summit-2026-1 Meet Mary Walker Mary Walker is the owner of Simplified SEO Consulting, where she helps private practice owners grow their businesses through ethical, strategic SEO. With dual Master's degrees in Psychology and Digital Marketing, she brings a unique blend of human insight and technical expertise to her work. Mary is passionate about helping therapists and helping professionals feel confident in their online presence without losing the heart of what they do. She is also a mom of five and a strong advocate for building a business that supports both professional success and personal fulfillment. Mary Walker's Resources Website (I'd love to offer listeners a waived onboarding fee for our foundational SEO programs, which is a $350 value, as well as 10% off our SEO consulting package). Facebook Instagram LinkedIn Links and Resources Learn More about Wise Practice Consulting Connect with Wise Practice on Instagram Connect with Whitney Owens on Facebook Check out all of the podcasts on the PsychCraft Network

If you take insurance in your practice, there's a good chance you're losing money somewhere in the process without even realizing it. In this episode, I'm joined by Justin Ith, co-founder and CEO of Aria, to talk about the hidden costs of accepting insurance and the places where revenue tends to slip through the cracks. We break down credentialing, eligibility verification, claim submission, and denials, and Justin shares what practice owners should be paying attention to in each area. We also talk about why so many denials actually start much earlier in the process, how small errors can turn into lost revenue, and how automation can help growing group practices reduce administrative work without continually adding more staff. If you're running an insurance-based practice and want to protect your revenue while making the administrative side of your business easier, this episode is for you. Watch on YouTube 04:41 Meet Justin Ith, Co-Founder of Aria 05:27 The Story Behind Aria 10:07 Four Ways Insurance-Based Practices Lose Money 11:32 Credentialing Mistakes That Delay Revenue 14:28 Eligibility Checks & Medicaid Challenges 16:52 Claim Submission, Modifiers & Human Error 19:02 Why Insurance Denials Really Happen 23:56 How Aria Helps Practices Automate & Scale Show Sponsor Wise Practice Summit If you're enjoying today's episode, I want to personally invite you to one of my favorite events of the year—the Wise Practice Summit, happening October 8th through 10th in Nashville, Tennessee. If you're a practice owner who wants practical strategies to grow your business, become a stronger leader, and connect with other faith-based practice owners who truly understand the unique challenges of this work, this event is for you. Over three days, you'll hear from incredible speakers, gain actionable tools you can implement right away, and connect with trusted partners like GreenOak Accounting and other experts who are dedicated to helping private practice owners thrive. More importantly, you'll be surrounded by a community of people who share your heart for serving others while building healthy, sustainable businesses. We're just a few weeks away, so if you've been thinking about joining us, now is the time to grab your ticket. I'd love to meet you in Nashville and spend those three days learning and growing together.  Learn more here: https://www.wisepracticeconsulting.com/summit-2026-1 Meet Justin Ith Justin Ith is the co-founder and CEO of Aria, the practice automation platform for growing group practices. He has spent the past decade in health technology, with a focus on billing and revenue cycle, working with organizations of every size, from solo practices to large systems like Optum, Providence, and Seattle Children's. What he cares about most is the business side of running a practice: the owners who set out to help people and end up buried in back-office work they never trained for. That is the problem he started Aria to work on. Justin's Resources Justin's LinkedIn Aria on LinkedIn Aria Links and Resources Wise Practice Summit Learn More about Wise Practice Consulting Connect with Wise Practice on Instagram Connect with Whitney Owens on Facebook Check out all of the podcasts on the PsychCraft Network

Have you ever thought, "I know what I'm supposed to do, so why am I still stuck?" I've been there too. We can listen to all the podcasts, read all the books, take the courses, go to the conferences, and fill notebooks with great ideas. But knowing what to do and actually implementing it are two very different things. In this episode, I'm wrapping up our four-part series by talking about what I think so many practice owners are really missing: implementation and accountability. I'm sharing several stories of practice owners who didn't find some magical strategy that suddenly fixed everything. They started taking small steps, asking questions, getting support, and actually doing the things they already knew they needed to do. One practice owner built a full caseload. Another finally started paying herself. Another reached the point where she could step away from her practice for several days and trust that everything would keep running. That kind of change happens one step at a time. I also share more about the Wise Practice Membership Community and why we've built it around not just teaching you what to do, but helping you actually implement it alongside other faith-based practice owners. So instead of asking yourself, "What should I learn next?" I want you to ask: What am I going to implement this week? Watch on YouTube 03:51 Why Knowing What to Do Isn't Enough 05:44 Information Overload vs. Implementation 07:28 Why CEO Time Often Falls Apart 10:11 What Actually Creates Transformation 10:42 From Grad School to 50 Clients in Five Months 12:20 Rebuilding a Practice From Scratch 13:25 Making Changes That Finally Create Profit 15:12 Building a Practice That Can Run Without You Show Sponsor Ubuntu Freelancers  Imagine starting your day knowing the phones are being answered, new client enquiries are being followed up, appointments are booked, your inbox is organised and your administrative systems are running smoothly. That's what building the right team can do. One practice owner recently shared this after hiring through Ubuntu Freelancers: "I am elated with Nicole! I feel a huge relief every time I open my email. She has already made a huge impact helping me create routines and stay on top of daily priorities. I truly feel she is going to be a life-changing addition." Ubuntu Freelancers helps therapy practices build high-performing remote administrative teams with carefully matched professionals who become a genuine extension of the practice. If you're ready to spend less time managing your business and more time doing the work you love, Ubuntu would love to help. Wise Practice listeners receive five complimentary hours of onboarding support with every successful placement. Just mention the code WISE when you book your Discovery Call at www.ubuntufreelancers.com. Links and Resources Join the Wise Practice Community (The Wise Practice Community will open for enrollment August 26–28.) https://www.wisepracticeconsulting.com/community Wise Practice Summit Learn More about Wise Practice Consulting Connect with Wise Practice on Instagram Connect with Whitney Owens on Facebook Check out all of the podcasts on the PsychCraft Network

Running a private practice means making mistakes. The goal is not to avoid every single one. It is to recognize what is keeping you stuck and make changes before those patterns start controlling your business. In this solo episode, I'm sharing 10 mistakes I regularly see practice owners make, including trying to do everything themselves, making decisions based on emotions instead of data, chasing shiny objects, waiting too long to hire, and avoiding difficult conversations. We'll also talk about why your practice will always go through changing seasons, how easily your identity can become tied to your business, and why consuming more information will not help unless you actually implement what you are learning. Y'all, you do not have to fix everything today. Choose one area that stood out to you and take one practical step forward. Watch on YouTube 00:00 Ubuntu Freelancers 01:39 Welcome and upcoming private practice webinar 03:30 Ten common mistakes practice owners make 05:40 Trying to do everything yourself 10:01 Data, shiny objects, and hiring 15:30 Difficult conversations and changing business seasons 18:55 Identity, investing, and implementation 24:10 Building community, episode recap, and Wise Practice membership Show Sponsor Ubuntu Freelancers  If you've thought about hiring remotely but weren't sure where to start, you're not alone. Questions about quality, communication and finding the right person stop many practice owners from taking the next step. That's where Ubuntu Freelancers comes in. Ubuntu specialises in connecting therapy practices with exceptional South African professionals who have the skills, professionalism and experience to become valued members of your team. Every candidate is carefully vetted and matched to your practice, making the hiring process straightforward and stress-free. Whether you're hiring your first Virtual Assistant or expanding your support team, Ubuntu guides you through every step of the journey. As a thank you to Wise Practice listeners, Ubuntu will cover the first five hours of onboarding support with every successful placement. Simply mention the code WISE when you contact Ubuntu at www.ubuntufreelancers.com. Links and Resources Free Webinar: 10 Proven Strategies to Grow a Christian Private Practice [ August 25th ] Registration is required, so be sure to save your spot here! Join the Wise Practice Community (The Wise Practice Community will open for enrollment August 26–28.) Wise Practice Summit Learn More about Wise Practice Consulting Connect with Wise Practice on Instagram Connect with Whitney Owens on Facebook Check out all of the podcasts on the PsychCraft Network Wise Practice Masterminds

Are you making business decisions based on actual data, or are you chasing whatever shiny idea feels promising this month? When your practice has one great month followed by one disappointing month, it can be hard to know what is really working. You might invest more money in marketing, hire another therapist, or make a major change without having the numbers to support that decision. In this episode, I'm sharing the 12 key performance indicators, or KPIs, that every private practice owner should be tracking. These numbers can help you identify problems earlier, make calculated decisions, understand whether your marketing is paying off, and create more consistent growth in your practice. We'll talk about the intake numbers that matter, including new inquiries, conversion rates, and no-show percentages. I'll also explain how to measure the real value of your Google Ads, what to look for inside Google Search Console and your Google Business Profile, and why revenue alone does not tell the full financial story. For group practice owners, we'll also cover payroll, operating expenses, therapist caseloads, client churn, and average length of stay. These metrics are not about judging your team. They are tools that help you start better conversations, improve the client experience, and make thoughtful decisions about the health of your practice. You do not have to track everything perfectly overnight. Choose one number from this episode and start there. What we consistently measure is much easier to understand, improve, and grow. Watch on YouTube 02:58 Why Your Practice Growth Feels Inconsistent 05:23 Why Measuring Your Numbers Matters 08:28 Intake KPIs Every Practice Should Track 10:36 Conversion Rates and Intake No-Shows 13:52 Marketing KPIs and Google Performance 17:18 Revenue, Payroll, and Operating Expenses 20:49 Therapist Caseloads and Client Churn 23:42 Average Length of Stay and Final Takeaways Show Sponsor Ubuntu Freelancers What happens when a potential new client calls while you're in session? Maybe they leave a voicemail. Maybe they don't. Either way, there's a good chance they'll call another practice. Every missed enquiry is someone looking for help, and every delayed response is a missed opportunity to grow your practice. Ubuntu Freelancers specialises in helping therapy practices build dedicated intake and administrative support teams who answer calls, respond to enquiries, schedule appointments and create an exceptional first impression for every client. Because Ubuntu Freelancer's focus's on behavioural health organisations, they understand what great client care looks like from the very first interaction. Wise Practice listeners receive five complimentary hours of onboarding support with every successful placement. Simply mention the code WISE when you book your Discovery Call at www.ubuntufreelancers.com. Links and Resources Free Webinar: 10 Proven Strategies to Grow a Christian Private Practice [ August 25th ] Registration is required, so be sure to save your spot here! Join the Wise Practice Community (The Wise Practice Community will open for enrollment August 26–28.) Wise Practice Summit Learn More about Wise Practice Consulting Connect with Wise Practice on Instagram Connect with Whitney Owens on Facebook Check out all of the podcasts on the PsychCraft Network

What if the thing keeping your practice from growing isn't your marketing, your website, or how hard you're working? Y'all, most practice owners already know a whole lot about what they should be doing. The hard part is actually following through when you're trying to make every decision, solve every problem, and carry the weight of the business by yourself. In this episode, I'm talking about why community may be the missing piece in your practice growth. I'm sharing how support, accountability, and honest feedback changed my own journey from solo practice owner to group practice leader. We'll also talk about why more information isn't always the answer and how having the right people beside you can help you move forward with more confidence. You were never meant to build your practice alone. Watch on YouTube 01:46 Free webinar invitation 02:47 The hidden reason your practice isn't growing 05:18 Why practice ownership can feel so lonely 07:48 How community changed Whitney's business 11:00 Why information alone doesn't create growth 13:44 Every season of growth requires support 17:12 Inside the Wise Practice Community 19:28 Enrollment dates and webinar details Show Sponsor Ubuntu Freelancers If you became a therapist to help people, but now spend your evenings answering emails, managing schedules, chasing paperwork and trying to keep your practice running, you're not alone. Ubuntu Freelancers helps therapy practices build dedicated remote administrative teams, so practice owners can spend less time managing the business and more time caring for clients. Unlike general staffing agencies, Ubuntu focuses on work with therapy practices and behavioural health organisations. They understand the unique demands of mental healthcare and carefully match practices with experienced Virtual Assistants, Intake Coordinators, Executive Assistants, Billing Specialists and Client Care Coordinators who become a trusted extension of your team. As a special offer for Wise Practice listeners, Ubuntu Freelancers will cover the first five hours of onboarding support with every successful placement. Simply mention the code WISE when you book your Discovery Call. Visit www.ubuntufreelancers.com to learn more. Links and Resources Free Webinar: 10 Proven Strategies to Grow a Christian Private Practice [ August 25th ] Registration is required, so be sure to save your spot here: https://www.wisepracticeconsulting.com/events/10-proven-strategies-to-grow-a-christian-private-practice Join the Wise Practice Community The Wise Practice Community will open for enrollment August 26–28. https://www.wisepracticeconsulting.com/community Wise Practice Summit Learn More about Wise Practice Consulting Connect with Wise Practice on Instagram Connect with Whitney Owens on Facebook Check out all of the podcasts on the PsychCraft Network

Y'all, building a successful private practice is not about chasing every new idea or reacting to every little problem. It is about creating steady habits that help you lead well, make smart decisions, and keep moving forward when things get hard. In this episode, I'm sharing five habits I consistently see in effective practice owners. We're talking about staying consistent, developing leaders instead of simply managing employees, knowing your numbers, expecting change, and staying grounded in your faith. I'm also sharing honest examples from my own practice, including hiring through turnover, building a leadership team, tracking the data that actually matters, and learning not to make every decision based on emotion. Whether you are a solo practice owner or leading a growing team, these habits can help you build a practice that is sustainable, profitable, and aligned with the work God has called you to do. Watch on YouTube 1:35 Welcome and Why Private Practice Feels Harder 4:02 Five Habits of Effective Leaders 6:56 Choose Consistency Over Constant Change 10:39 Build Leaders, Not Just Employees 14:32 Know Your Numbers 18:45 Expect Change Instead of Resisting It 22:42 Stay Grounded in Something Bigger 24:54 Recap of the Five Habits 25:38 Wise Practice Summit and Closing Thoughts Show Sponsor Aria This episode is brought to you by Aria, the practice automation platform. You did the work. You billed for it. But did you actually collect it? If you take insurance, the gap between the care you delivered and what actually lands in the bank can be wider than you think. Aria's reporting shows you that gap in plain numbers: what you charged, what you collected, and what's still sitting unpaid. No more wondering where it went. Right now, Aria is giving the Wise Practice community a free first month of reporting, no contract. It works with SimplePractice, TherapyNotes, and other common EHRs, with more on the way. See where your money's going at https://www.heyaria.com/wise. Links and Resources Wise Practice Summit Learn More about Wise Practice Consulting Connect with Wise Practice on Instagram Connect with Whitney Owens on Facebook Check out all of the podcasts on the PsychCraft Network Wise Practice Masterminds

What do you do when private practice feels heavier than usual? In this solo episode, I'm sharing honestly about the fear, stress, uncertainty, and pressure so many practice owners are carrying right now. From shifting caseloads and money worries to personal grief, leadership challenges, and the weight of caring for a team, this season has felt like a lot. If your practice feels hard right now, you are not alone. I'm talking about what I've been seeing in the private practice world, what I've been walking through personally, and how we can respond with faith, grace, community, and grounded rhythms instead of fear, overworking, or avoidance. Y'all, this is a real and honest conversation about leadership, faith, hard seasons, and remembering that this will not last forever. I also share why community matters so deeply right now and invite you to join us at the Wise Practice Summit, October 8–10 in Nashville, Tennessee. Watch on YouTube 04:04 Fear, caseload struggles, and money stress 05:11 Whitney's honest update on a hard season 09:24 You are not alone if your practice is struggling 10:33 What not to do when things feel hard 12:16 Facing hard things with compassion and grace 13:36 Why practice owners need community 17:15 Finding rhythms that ground you 18:11 Remembering everything is a season 22:02 Wise Practice Summit invitation Show Sponsor Aria This episode is brought to you by Aria, the practice automation platform. You did the work. You billed for it. But did you actually collect it? If you take insurance, the gap between the care you delivered and what actually lands in the bank can be wider than you think. Aria's reporting shows you that gap in plain numbers: what you charged, what you collected, and what's still sitting unpaid. No more wondering where it went. Right now, Aria is giving the Wise Practice community a free first month of reporting, no contract. It works with SimplePractice, TherapyNotes, and other common EHRs, with more on the way. See where your money's going at https://www.heyaria.com/wise. Links and Resources Wise Practice Summit Learn More about Wise Practice Consulting Connect with Wise Practice on Instagram Connect with Whitney Owens on Facebook Check out all of the podcasts on the PsychCraft Network Wise Practice Masterminds

Y'all, marketing your practice does not have to mean spending a fortune and hoping something sticks. In this episode, I'm joined by Joshua Brummel, co-founder of Therapy Flow, to talk about practical marketing tactics that are low-cost, high-impact, and actually worth your time as a practice owner. We get into email marketing, reactivating past clients, networking in a way that feels more natural, creating content that can be repurposed across multiple platforms, lead magnets, SEO, and why your website still matters so much. Joshua brings such a clear and helpful perspective on what is working in marketing right now, especially for group practice owners who want to be intentional with their time, energy, and money. If you've been wondering how to get more consistent with your marketing without overcomplicating it, this conversation is going to give you some really practical places to start. Watch on YouTube 05:22 Marketing Tactics That Actually Create ROI 06:30 Why Email Marketing Still Works 09:24 How to Make Email Marketing Easier 12:16 Reactivating Past Clients 13:15 Networking With a Real Purpose 17:37 Repurposing Content for More ROI 19:11 Lead Magnets and Low-Cost Client Conversion 23:04 Why Volume Matters in Marketing 27:51 Website and Google Business Optimization 29:23 How TherapyFlow Helps Practice Owners Show Sponsor Aria This episode is brought to you by Aria, the practice automation platform. You did the work. You billed for it. But did you actually collect it? If you take insurance, the gap between the care you delivered and what actually lands in the bank can be wider than you think. Aria's reporting shows you that gap in plain numbers: what you charged, what you collected, and what's still sitting unpaid. No more wondering where it went. Right now, Aria is giving the Wise Practice community a free first month of reporting, no contract. It works with SimplePractice, TherapyNotes, and other common EHRs, with more on the way. See where your money's going at https://www.heyaria.com/wise. Meet Joshua Brummel Joshua is the Co-Founder of Therapy Flow, a marketing and CRM company. With over 8 years of experience working in the private practice space, he has played a pivotal role in helping practice owners build seven-figure businesses by driving marketing success for thousands of clients.  Therapy Flow is known for its ability to help therapy practices launch paid ads. Having managed more than $3 million in ad spend, they know how to not only generate consistent clients but also ensure a return on investment. Joshua is the author of 'The Flow,' a newsletter with over 15,000 weekly readers. and host of group practice con, a practice owner conference designed for 7-figure practices. Joshua's Resources  Therapy Flow Instagram Facebook LinkedIn Links and Resources Wise Practice Summit Learn More about Wise Practice Consulting Connect with Wise Practice on Instagram Connect with Whitney Owens on Facebook Check out all of the podcasts on the PsychCraft Network Wise Practice Masterminds