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Kayla Itsines got her first PT job by holding a door open for someone, and she's here to explain why transformations sell everything and quick fixes teach you nothing. Learn how Kayla went from charging a dollar per minute in her parents' backyard to selling millions of e-books before Instagram even had video capabilities. She breaks down why transformational content sells anything—body, business, or mindset—and how she transitioned from personal brand to scalable platform by admitting she wasn't an expert at everything. This conversation exposes why coaches pushing aggressive calorie cuts for quick results don't care about destroying their clients' relationship with food. 00:00 Introduction 02:00 Starting out in fitness and falling in love with strength 08:48 Building a personal brand vs building a sellable business 11:21 How an accidental e-book launch turned global fitness empire 15:40 Turning the Sweat app into a platform beyond herself 21:46 Selling the company and feeling like she lost a child 25:53 Keeping Sweat ahead in a saturated women’s fitness market 32:22 Why long-term success is about consistency, not extremes 38:31 What women struggle with most in fitness today 40:25 Debunking myths about women lifting weights and eating carbs 44:39 Fitness shifting toward total wellness and biohacking 48:39 Stress, control, and the quiet chaos of daily life 53:15 Navigating motherhood while running a global brand » Escape the 9-5 & build your dream life – https://www.digitalplaybook.net/ » Transform your physique – https://www.thrstapp.com/ » My clothing brand, THRST – https://thrstofficial.com » Custom Bioniq supplements – https://www.bioniq.com/mikethurston • 40% off your first month of Bioniq GO • 20% off your first month of Bioniq PRO » Join our newsletter for actionable insights from every episode – https://thrst-letter.beehiiv.com/ » Join Whoop and get your first month for free – join.whoop.com/FirstThingsThrst » Follow Kayla: Instagram – https://www.instagram.com/kayla_itsines/?hl=en Sweat – https://sweat.com/join

» Produced by Hack You Media: pioneering a new category of content at the intersection of health performance, entrepreneurship and cognitive optimisation Instagram: https://www.instagram.com/hackyoumedia/ Website: https://hackyou.media/ Louis Armstrong is back for the annual catch-up — and this time we’re talking celibacy experiments, nicotine addiction, and why he thinks I need to go celibate for a month... Louis ditched alcohol, nicotine pouches, and his right hand because he realised easy dopamine was making him deflated and unmotivated. Tune in for a laid-back catch-up with plenty of insight — plus some valuable lessons on discipline, dating, and designing a better 2026. 00:00 Introduction 02:10 Catching up, lost Airbnb deposit and lessons for creators 06:00 Celibacy, dopamine addictions and cutting out vices 09:21 Women as a distraction and learning self-control 12:25 Relationships vs single life and patterns of avoidance 17:07 Trust issues, jealousy and choosing a secure partner 20:26 How men can build true security and self-worth 22:34 Balancing being a good partner without becoming a simp 27:01 Dubai dating culture and the rise of entitlement 31:00 Finding quality women and warning signs to watch for 38:44 Advice for young men on meeting women offline 41:56 Building confidence through small daily interactions 43:50 Mentorship, prioritising freedom and business balance 48:28 Scaling without burnout and staying focused 52:29 Writing, distractions, and designing optimal mornings 57:39 The “Let Them” mindset and emotional resilience 01:09:52 Reflecting on alcohol, fun vs optimisation 01:13:19 Goals for 2024 and building systems around creativity 01:19:40 Hosting transformational in-person masterminds and events » Escape the 9-5 and build your dream life: https://www.digitalplaybook.net/ » Transform your physique: https://www.thrstapp.com/ » My clothing brand, THRST: https://thrstofficial.com » Custom Bioniq supplements: https://www.bioniq.com/mikethurston • 40% off your first month of Bioniq GO • 20% off your first month of Bioniq PRO » Join our newsletter for actionable insights from every episode: https://thrst-letter.beehiiv.com/ » Join Whoop and get your first month for free: https://join.whoop.com/FirstThingsThrst » Follow Louis Instagram: https://www.instagram.com/louisarmstrong7/?hl=en Creator Club: https://www.thecreatorclub.co.uk/

» Produced by Hack You Media: pioneering a new category of content at the intersection of health performance, entrepreneurship and cognitive optimisationInstagram: https://www.instagram.com/hackyoumedia/Website: https://hackyou.media/ Charlie Morgan dropped out of a business degree when he realised none of his lecturers had ever run companies, worked four jobs burning himself out to prove he wasn’t a failure, then discovered sales through an apprenticeship that changed everything. You’ll hear why he made his Academy completely free to create a moat no one can compete with, how Hormozi owns the truth about offers the same way Charlie now owns agency fundamentals, and what happens when you realise “passive income” means working 16 hours a day so you can make money while you sleep. Tune in for his take on systemising relationships with spreadsheets, why he told his girlfriend on the first date that work always comes first, and how building B2B software makes the info business look like a walk in the park. 00:00 Introduction04:38 Making a free course as a moat against competitors07:00 The arms race of flex marketing and selling the dream10:39 How Tai Lopez and Lord Sugar nudged Charlie off the uni path16:42 Burning out after juggling four jobs and chasing redemption21:33 Becoming a PT and growing fast as a fitness OG on Instagram24:33 The viral Dubai video and its polarising reactions29:52 Why sudden wealth and no guardrails can derail your growth33:21 Realising nice things don’t equal happiness or fulfilment36:33 When you’re financially set in your 20s, then what?42:26 Turning obsession into output and how love for work evolves46:45 Gym as therapy, consistency, and reclaiming power through strength50:59 Content, gaming addiction, and transferring energy into building54:43 Saturation, short-form fatigue, and the trap of constant content59:32 Cancel culture fading and leaning more into your true self01:04:01 Collaborating with controversial guests and audience backlash01:08:08 Why negativity often hides insecurity01:18:40 Balancing work obsession with a relationship01:25:12 Kids, priorities, and choosing the right partner for legacy01:30:33 Making real friendships after success and the Dubai filter01:33:44 Is London really that bad? Life post-Dubai and recalibrating safety01:36:38 Building software to solve your own business pain points » Escape the 9-5 and build your dream life: https://www.digitalplaybook.net/» Transform your physique: https://www.thrstapp.com/» My clothing brand, THRST: https://thrstofficial.com» Custom Bioniq supplements: https://www.bioniq.com/mikethurston• 40% off your first month of Bioniq GO• 20% off your first month of Bioniq PRO » Join our newsletter for actionable insights from every episode:https://thrst-letter.beehiiv.com/ » Join Whoop and get your first month for free:https://join.whoop.com/FirstThingsThrst » Follow CharlieInstagram: https://www.instagram.com/charliemorganbiz/?hl=enAcademy: https://www.skool.com/academy/about

» Produced by Hack You Media: pioneering a new category of content at the intersection of health performance, entrepreneurship and cognitive optimisationInstagram: https://www.instagram.com/hackyoumedia/Website: https://hackyou.media/ After going from low six figures to number one bestseller in 18 months — and dealing with the whiplash of overnight success — Mark Manson proves that learning to say no is a skill you have to relearn at every level. You’ll hear why he quit drinking and immediately got stronger, why being a single podcaster giving relationship advice creates a dangerous vacuum for young men, and what happens when you realise your music dreams have to die so your actual talent can thrive. Tune in for his take on why marriage is the most contrarian position for male influencers today, how his wife accelerated his career more than any business deal, and why hoping your future self cringes at you means you're actually growing. 00:00 Introduction02:00 Reflecting on the lasting success of The Subtle Art04:13 Misinterpretations of the book's meaning and message08:52 Learning to say no as success scales up12:22 Turning 30s into legacy-building vs the experimentation of your 20s15:52 Shifting mindset around dating, time and future family23:48 The brutal reality of the music industry and staying relevant26:10 Creating from passion vs chasing algorithmic performance30:33 Applying the Hollywood idea of “one for them, one for you”35:23 Why Gen Z men and middle-aged women dominate the space39:25 Encouraging younger guys not to skip being stupid sometimes42:07 Could he have written the book without partying and mistakes?45:27 How cutting alcohol levelled up his health, work and mindset54:31 Friendship takes real effort now, and culture has shifted56:09 Navigating friendship and relationship balance as you get older01:00:18 Knowing he found the one and rewiring his views on commitment01:08:39 Championing marriage as a contrarian but essential life upgrade01:12:23 Why legacy now means being honest, useful, and long-term impactful » Escape the 9-5 and build your dream life: https://www.digitalplaybook.net/» Transform your physique: https://www.thrstapp.com/» My clothing brand, THRST: https://thrstofficial.com» Custom Bioniq supplements: https://www.bioniq.com/mikethurston• 40% off your first month of Bioniq GO• 20% off your first month of Bioniq PRO » Join our newsletter for actionable insights from every episode:https://thrst-letter.beehiiv.com/ » Join Whoop and get your first month for free:https://join.whoop.com/FirstThingsThrst » Follow MarkInstagram: https://www.instagram.com/markmanson/?hl=enPurpose: https://purpose.app/Website: https://markmanson.net/

» Produced by Hack You Media: pioneering a new category of content at the intersection of health performance, entrepreneurship and cognitive optimisationInstagram: https://www.instagram.com/hackyoumedia/Website: https://hackyou.media/ After building public speaking skills through brutal on-camera training and quitting a job after 15 days to go full-time on TikTok, Michael (higherupwellness) proves that authenticity matters more than polish. You’ll hear why his parents being in their 70s gave him wisdom most 28-year-olds don’t have, how two and a half years of mandatory public speaking eliminated his number one fear, and what happens when you realise worldly success never fills the God-shaped hole. Tune in for his framework on maxing out your stat lines in your 20s, why asking God to reveal himself changed everything after his dad died, and how silencing ego long enough to suck at something a hundred times is the barrier most people never cross. 00:00 Introduction01:40 Growing up with much older parents and shaping his worldview04:14 Supportive parenting made taking career risks feel safe07:57 Comparing US optimism to UK mindset and ambition12:35 Striking a balance between monk mode and reckless fun17:27 Early career struggles and earning respect as the youngest20:22 Vulnerability online builds real connection and community23:40 Steroid accusations and the reality of 18 years training27:21 Fitting training and nutrition into a hybrid athlete lifestyle33:10 Flexible training splits and sustainable consistency38:37 How calorie awareness gives you long-term freedom44:43 Learning public speaking through immersive sales training50:48 Communicating well, even in a non-native language57:46 What Whoop taught him about sleep, alcohol and basics01:04:32 Why coaching can be draining if boundaries aren’t set01:12:55 Men need spaces where they can be both strong and soft01:22:30 Even elite performers have major blind spots01:26:10 Losing his dad showed him God’s presence through pain01:35:57 Exactly how to start exploring faith without feeling lost » Escape the 9-5 and build your dream life: https://www.digitalplaybook.net/» Transform your physique: https://www.thrstapp.com/» My clothing brand, THRST: https://thrstofficial.com» Custom Bioniq supplements: https://www.bioniq.com/mikethurston• 40% off your first month of Bioniq GO• 20% off your first month of Bioniq PRO » Join our newsletter for actionable insights from every episode:https://thrst-letter.beehiiv.com/ » Join WHOOP and get your first month for free:https://join.whoop.com/FirstThingsThrst » Follow MichaelInstagram: https://www.instagram.com/higherupwellness/?hl=enTikTok: https://www.tiktok.com/@higherupwellness?lang=en

» Produced by Hack You Media: pioneering a new category of content at the intersection of health performance, entrepreneurship and cognitive optimisationInstagram: https://www.instagram.com/hackyoumedia/Website: https://hackyou.media/ After years of building genuine connections through unique experiences — from letting people sit in his Bugatti to creating affordable yacht slots — Lord Aleem proves that Dubai makes everyone look successful while hiding who's actually operating. In this episode, you'll hear why his dad's “no money, no honey” rule filters out time-wasters, how car rental became a nightmare when everyone tried to copy his model, and what happens when you realise 80% of your day is solving problems nobody sees. Tune in for his framework on protecting £5 million worth of assets from drunk renters, why being driven beats driving in Dubai, and how staying connected to reality matters more than chasing the ultra-rich pulling up in Bugattis. 00:00 Introduction02:10 Launching a yacht business and selling experiences, not just luxury06:31 Learning business lessons from his dad's no-nonsense approach10:10 Dubai’s flashy image vs actual wealth and real operators18:06 Choosing who’s worth your energy and protecting peace25:18 Building a personal brand with his dad’s guidance and rules30:23 Owning the first Bugatti Chiron for rent in the world35:54 Why the car hire business was more about brand than profit39:46 Why the UK rental game lost its spark and profitability43:39 Starting a chauffeur business in Dubai and why Escalades win46:25 Dubai’s oversupply problem and setting a higher service standard49:26 Expansion plans and pivoting toward yacht brokerage53:10 The massive costs and logistics of moving a superyacht56:49 YouTube gaps, self-doubt, and needing the right team around him59:14 Stepping up as a businessman and leader in Dubai01:03:53 When to say no, avoid time-wasters, and play the long game01:07:26 Lessons in building legit businesses in Dubai with red tape01:17:18 Why real happiness isn't found through money alone01:20:06 Navigating Dubai’s social distraction and staying focused01:24:45 Women in Dubai as masterful operators and tacticians01:27:21 Taking breaks, evolving creatively, and avoiding content burnout » Escape the 9-5 and build your dream life: https://www.digitalplaybook.net/» Transform your physique: https://www.thrstapp.com/» My clothing brand, THRST: https://thrstofficial.com» Custom Bioniq supplements: https://www.bioniq.com/mikethurston• 40% off your first month of Bioniq GO• 20% off your first month of Bioniq PRO » Join our newsletter for actionable insights from every episode:https://thrst-letter.beehiiv.com/ » Join Whoop and get your first month for free:https://join.whoop.com/FirstThingsThrst » Follow AleemYouTube: https://www.youtube.com/LordAleemInstagram: https://www.instagram.com/lordaleem_official/?hl=en

» Produced by Hack You Media: pioneering a new category of content at the intersection of health performance, entrepreneurship and cognitive optimisationInstagram: https://www.instagram.com/hackyoumedia/Website: https://hackyou.media/ After building a massive mental health platform and hitting a midlife crisis at the peak of success, Dr K proves that doing hard things and feeling accomplished isn’t the same as knowing what you want from life. You'll hear why content creation is an endless hamster wheel you can't escape, how he left millions on the table to keep things affordable, and what happens when you wake up one day, realising you've built someone else's version of success. We discuss knowing when enough is enough and how internal conflict about money and purpose affects even the people helping others figure out their lives. 00:00 Introduction03:34 The emotional toll of constant content creation06:14 Why progress feels good but rarely leads to contentment11:24 How living in Dubai affects self-image and motivation13:28 Body image, self-esteem and why Mike doesn’t spiral18:38 Why self-love feels off-limits for certain men22:46 Regret, efficiency, and the pressure of lost time27:13 How subtle justifications mask deeper dissatisfaction34:35 The fear of wasting potential and staying stuck36:08 Why peak hedonism didn’t bring happiness40:00 What peace really feels like for high achievers44:05 Exploring joy in the unknown vs controlled luxury49:54 The quality of company vs the cost of experience50:57 The signs of burnout and recognising overwork early57:04 Why men struggle to understand their own feelings01:01:29 Learning how to name emotions to stop being ruled by them01:07:42 The fear of being seen and how it shapes identity01:13:42 Relationships, emotional safety, and being misunderstood01:24:57 Why men fear losing their edge and becoming “the loser” again01:35:38 Building self-awareness and making space to feel things01:48:46 How meditation helps process thoughts and reduce noise01:53:33 Dr. K’s own midlife crisis and redefining success » Escape the 9-5 and build your dream life: https://www.digitalplaybook.net/» Transform your physique: https://www.thrstapp.com/» My clothing brand, THRST: https://thrstofficial.com» Custom Bioniq supplements: https://www.bioniq.com/mikethurston• 40% off your first month of Bioniq GO• 20% off your first month of Bioniq PRO » Join our newsletter for actionable insights from every episode:https://thrst-letter.beehiiv.com/ » Join Whoop and get your first month for free:https://join.whoop.com/FirstThingsThrst » Follow Dr KInstagram: https://www.instagram.com/healthygamer_gg/Podcast: https://open.spotify.com/show/6VaJwyS2KXxiXqR77jqzmPX: https://twitter.com/HealthyGamerGTikTok: https://www.tiktok.com/@healthygamer.gg

» Produced by Hack You Media: pioneering a new category of content at the intersection of health performance, entrepreneurship and cognitive optimisationInstagram: https://www.instagram.com/hackyoumedia/Website: https://hackyou.media/ Kevin Levrone spent 30 years chasing the Olympia title — and he's here to show you why the platform you build matters more than the trophies you didn’t win. Most people think success is only measured by first place.Kevin proves your legacy is defined by how you treat people on the way up, and what you do with your influence once you have it. You’ll hear the mental shift required to go from training for aesthetics to training for sustained performance and what happens when you stop chasing perfection and start embracing simplicity. 00:00 Introduction02:13 Training together and pushing past mental limits04:11 Shifting from physique to full-body conditioning08:57 Balancing intense travel schedules with fan dedication12:43 Being overlooked and using it as lifelong fuel16:00 Childhood trauma and the real roots of ambition20:33 Discovering martial arts and visualisation after losing his dad24:27 Competing from a place of pain and survival27:46 When your life feels broken, it’s actually building30:00 Why not winning Mr Olympia was a gift34:46 The crushing stage that creates long-term purpose38:24 Struggles with emotional expression and acceptance42:03 Hitting your peak later and not fearing age45:38 Life as a contracted pro bodybuilder in the '90s49:17 Travel stories, rivalries and beating Ronnie Coleman55:07 Ronnie’s willpower after all the muscle is gone58:59 Natural lifters and ageing with strength intact01:03:26 Why kids today need more real guidance01:04:42 Fatherhood as the completion of your journey01:09:02 Being a role model for the next generation01:12:07 Perfectionism and missing life’s real moments » Escape the 9-5 and build your dream life: https://www.digitalplaybook.net/» Transform your physique: https://www.thrstapp.com/» My clothing brand, THRST: https://thrstofficial.com» Custom Bioniq supplements: https://www.bioniq.com/mikethurston• 40% off your first month of Bioniq GO• 20% off your first month of Bioniq PRO » Join our newsletter for actionable insights from every episode:https://thrst-letter.beehiiv.com/ » Join Whoop and get your first month for free:https://join.whoop.com/FirstThingsThrst » Follow KevinInstagram: https://www.instagram.com/kevinlevrone/?hl=enWebsite: https://levrosupplements.com/

» Produced by Hack You Media: pioneering a new category of content at the intersection of health performance, entrepreneurship and cognitive optimisation Instagram: https://www.instagram.com/hackyoumedia/ Website: https://hackyou.media/ Richard M Dolan started researching UFOs to answer one simple question for his PhD work, and thirty years later, he still can't look away from what the declassified documents are telling him. In this episode, you’ll hear why mainstream historians ignore military reports from the 1940s that explicitly state these objects aren't Soviet or American technology, what “high strangeness” means and why even sceptical researchers can’t dismiss it, and how the 2017 New York Times articles changed everything about who’s allowed to discuss this publicly. 00:00 Introduction 03:13 How the 2017 New York Times article changed everything 07:24 Declassified documents that made it impossible to look away 13:15 Belief in a non-human intelligence with its own agenda 16:07 Questioning ancient aliens with a historian’s lens 20:57 Why UFO sightings skyrocketed after the 19th century 23:22 Earth’s potential draw for advanced civilisations 25:10 Why aliens might not even be able to talk to us 29:32 How WWII possibly triggered deeper alien involvement 32:51 The logic behind the Roswell crash actually happening 36:33 Would they intervene in a nuclear war, or let us burn? 44:08 The psychological chaos true disclosure might unleash 46:05 Could public alien contact lead to totalitarian control? 50:21 Why democracy isn’t what we pretend it is 58:06 Internal battles are slowing disclosure attempts 01:03:31 The Tic Tac encounter and why no one followed up 01:13:56 Richard’s favourite UFO case from 1936 01:22:29 Why advanced propulsion breakthroughs remain hidden 01:33:43 Finding focus in a noisy, hype-driven UFO media world 01:37:30 Inside his upcoming book series on USO encounters 01:46:48 Which book to start with if you're new to Richard's work » Escape the 9-5 and build your dream life: https://www.digitalplaybook.net/ » Transform your physique: https://www.thrstapp.com/ » My clothing brand, THRST: https://thrstofficial.com » Custom Bioniq supplements: https://www.bioniq.com/mikethurston • 40% off your first month of Bioniq GO • 20% off your first month of Bioniq PRO » Join our newsletter for actionable insights from every episode: https://thrst-letter.beehiiv.com/ » Join Whoop and get your first month for free: https://join.whoop.com/FirstThingsThrst » Follow Richard Instagram: https://www.instagram.com/richard_dolan/ X: https://x.com/I_D_Official Website: https://i-sml.mtrbio.com/public/smartlink/richard-dolan-intelligent-disclosure

» Produced by Hack You Media: pioneering a new category of content at the intersection of health performance, entrepreneurship & cognitive optimisationInstagram: https://www.instagram.com/hackyoumedia/Website: https://hackyou.media/ Leana Deeb deleted all her content and started over because she realised she was performing a version of herself that wasn't real. After years of posting what the algorithm wanted, she wiped everything and rebuilt from scratch — this time focusing on authenticity over engagement. In this episode, you'll hear what triggered the decision to delete everything, how she navigated starting over with zero content, and what changed when she stopped playing to the algorithms. 00:00 Introduction04:20 Going viral overnight and handling sudden fame09:35 The lonely chapter after blowing up online13:47 Leaving old circles behind for growth and ambition15:58 Reconnecting with faith and shifting to modesty20:54 Deleting past content and the fear of losing it all26:56 Finding peace through spirituality and time alone31:11 Pressure to appear perfect and the fear of vulnerability37:50 Creating modest fitness wear in a male-led industry43:00 The Gymshark partnership and building true representation48:57 Mixed gyms, filming struggles, and distractions for women51:00 Training motivation after covering up her body56:44 Balancing faith, modesty and showing her personality59:53 The cost of chasing engagement over alignment01:02:38 Leaving Dallas and New York burnout01:06:43 Dating as a public figure and protecting relationships01:14:39 Leana's experience giving an Oxford speech01:23:39 Navigating modern feminism and traditional roles01:26:37 The definition of female empowerment today » Escape the 9-5 & build your dream life: https://www.digitalplaybook.net/» Transform your physique: https://www.thrstapp.com/» My clothing brand, THRST: https://thrstofficial.com» Custom Bioniq supplements: https://www.bioniq.com/mikethurston• 40% off your first month of Bioniq GO• 20% off your first month of Bioniq PRO » Join our newsletter for actionable insights from every episode:https://thrst-letter.beehiiv.com/ » Join Whoop and get your first month for free:https://join.whoop.com/FirstThingsThrst » Follow LeanaInstagram: https://www.instagram.com/leanadeebb/?hl=enTikTok: https://www.tiktok.com/@leanadeeb?lang=enUpliftyou: https://www.upliftyou.com/

» Produced by Hack You Media: pioneering a new category of content at the intersection of health performance, entrepreneurship & cognitive optimisation. Instagram: https://www.instagram.com/hackyoumedia/ Website: https://hackyou.media/ Adam Radcliffe sailed from the US to the UK in 56 days, and he's here to show you how to live a life of freedom and adventure while staying in shape, because most people think you have to choose between the two. After spending weeks at sea with minimal resources and unpredictable conditions, Adam proves you can chase wild goals without sacrificing your fitness or health. You'll hear why the mental game matters more than physical preparation, the daily routines that kept him sane and fit during isolation, and what happens to your body when you're stripped of comfort for over a month. Tune in for his training framework for doing hard things you can't fully prepare for, how he maintains fitness while travelling and adventuring, and why living a life of freedom doesn't mean letting your body go. 00:00 Introduction 01:45 Leaving corporate life to pursue adventure full-time 06:47 Realising he was depressed and needed drastic change 09:49 Starting with solo skydiving and pushing personal limits 13:41 Sketchy skydiving jump and learning lessons in freefall 16:42 Using adventure to prove mental and physical toughness 19:34 56 days rowing across the North Atlantic begins 21:29 Mental lows of knowing you can’t escape the boat 23:29 Getting capsized by a rogue wave and surviving it 29:05 Solitary confinement in storm during 36-hour downpour 34:31 Testing resilience in relationships and partnership dynamics 41:33 Letting go of being perfect at everything 45:49 Facing fear and respecting dangerous ocean waves 47:42 Why knowing your why beats external motivation 54:05 Disordered eating habits and building better food systems 58:32 Upcoming challenges in Kyrgyzstan and Arabian deserts 59:49 Starting a new relationship while living a nomadic life 01:04:01 Capturing raw moments without ruining the experience » Escape the 9-5 & build your dream life - https://www.digitalplaybook.net/ » Transform your physique - https://www.thrstapp.com/ » My clothing brand, THRST - https://thrstofficial.com » Custom Bioniq supplements: https://www.bioniq.com/mikethurston • 40% off your first month of Bioniq GO • 20% off your first month of Bioniq PRO » Join our newsletter for actionable insights from every episode: https://thrst-letter.beehiiv.com/ » Join Whoop and get your first month for free - join.whoop.com/FirstThingsThrst » Follow Adam« Instagram: https://www.instagram.com/adamradclifts/ Website: https://adamradclifts.com/

» Produced by Hack You Media: pioneering a new category of content at the intersection of health performance, entrepreneurship & cognitive optimisation.Instagram: https://www.instagram.com/hackyoumedia/Website: https://hackyou.media/ Dan Martell is using AI to replace what used to require entire departments, but most founders are implementing it completely wrong. After building multiple businesses the traditional way with large teams, Dan's discovered AI can handle 60–70% of what he used to hire people for, from customer success to content creation to research. You'll hear his framework for deciding what to automate first, why most founders waste time on the wrong AI implementations, and the specific prompts and systems he uses to run leaner teams that move faster. Plus, his take on which roles AI will eliminate in the next 12 months and why resistance to AI in your company is actually a gift, showing you who's thinking long-term. 0:00 Introduction01:35 Why Dan loves Dubai’s safety and privacy03:02 Travelling the world while raising and “world-schooling” kids06:20 Building a team that runs with you, not behind you11:24 How deep trust transformed company culture17:42 The real reason most founders bottleneck their team20:39 Dan’s framework for handling mistakes and underperformers23:22 Separating friendship from leadership with healthy boundaries26:15 Why insecure founders sabotage growth by hiring “yes” people30:11 The buyback rate concept for valuing your time33:07 Four skills that build unstoppable leverage36:02 Learning vs shipping and what’s actually stopping you41:23 Why doing things before you’re ready still works43:20 Personal productivity hacks using everyday AI46:04 How Dan uses AI to replace thinking, not just tasks51:38 What robot-powered superintelligence could trigger globally57:47 Why the AI creator economy will collapse old models01:04:14 What really matters in a world of infinite content01:13:53 Preparing your team for full AI automation01:19:00 Living with full freedom and choosing how to serve » Escape the 9-5 & build your dream life – https://www.digitalplaybook.net/» Transform your physique – https://www.thrstapp.com/» My clothing brand, THRST – https://thrstofficial.com» Custom Bioniq supplements: https://www.bioniq.com/mikethurston• 40% off your first month of Bioniq GO• 20% off your first month of Bioniq PRO » Join our newsletter for actionable insights from every episode: https://thrst-letter.beehiiv.com/ » Join WHOOP and get your first month for free – join.whoop.com/FirstThingsThrst » Follow Dan«Instagram: https://www.instagram.com/danmartell/?hl=enWebsite: https://www.danmartell.com/Buy Back Your Time: https://www.buybackyourtime.com/

» Produced by Hack You Media: pioneering a new category of content at the intersection of health performance, entrepreneurship & cognitive optimisation.Instagram: https://www.instagram.com/hackyoumedia/Website: https://hackyou.media/ Dr Gabrielle Lyon has spent her career studying muscle as the organ of longevity, and her research reveals why most people are approaching health optimisation backwards by focusing on fat loss instead of muscle gain. While doctors focus on treating disease, her approach is about building muscle as the foundation for living longer and better. The results show massive improvements that traditional medicine completely misses. Now she's created National Muscle Health Month to spread the word about why building and keeping muscle matters so much. 00:00 Introduction01:40 Gym as a daily ritual and gateway to health04:15 Why muscle should be central to the health conversation08:25 Cardio versus weights and why both matter11:51 Muscle mass and erections linking fitness to performance17:42 Fat marbling inside muscle and hidden metabolic issues21:22 Dr Lyon's weekly training schedule and barf sessions24:44 Maintenance versus gaining and smart training while travelling28:59 Why beginners should start with machines over free weights32:58 Men vs women in training and where the differences lie36:08 Core strength, injury prevention, and the foundational five41:10 National Muscle Health Month and starting a movement46:40 Forget weight loss goals, focus on preserving lean mass48:20 Muscle activates mindset shifts and builds mental strength50:45 Building standards, not goals for lasting consistency54:45 Growth through friction, pressure, and controlled adversity56:52 Too much pressure and the cost of overpushing01:00:25 Cold plunges, cortisol, and creating capacity for stress01:05:35 This decade’s hopeful shift toward personal responsibility01:10:10 Anchoring your mindset to stay strong into your 50s » Escape the 9-5 & build your dream life - https://www.digitalplaybook.net/» Transform your physique - https://www.thrstapp.com/» My clothing brand, THRST - https://thrstofficial.com» Custom Bioniq supplements: https://www.bioniq.com/mikethurston• 40% off your first month of Bioniq GO• 20% off your first month of Bioniq PRO » Join our newsletter for actionable insights from every episode: https://thrst-letter.beehiiv.com/ » Join WHOOP and get your first month for free - join.whoop.com/FirstThingsThrst » Follow Dr Lyon«Instagram: https://www.instagram.com/drgabriellelyon/?hl=enWebsite: https://drgabriellelyon.com/PRE-ORDER The Playbook: https://drgabriellelyon.com/playbook/

» Produced by Hack You Media: pioneering a new category of content at the intersection of health performance, entrepreneurship & cognitive optimisation.Instagram: https://www.instagram.com/hackyoumedia/Website: https://hackyou.media/ In this episode, the British supermodel David Gandy joins the show. The man who defined an era of male modelling reveals why he walked away from guaranteed money to build something bigger. After watching female models launch empires while male models remained stuck as "clothes hangers," he made a calculated bet: turn down the certain payday, take back ownership of his image, and build a business that would outlast his modelling career. Now, at the top of his game, he runs his own brand "Wellwear" which has seen enormous success over the last few years, and it's only on the rise. David dives into his take on why AI will devastate the modelling industry and the coffee brand strategy that's generating more long-term value than any campaign ever could. 00:00 Introduction01:30 Getting scouted late and breaking into male modelling03:52 Early modelling stigma and the shift toward aspiration07:44 Struggles with sample sizes and building a unique fit11:36 Gym injuries, competitive edge, and learning to scale back15:28 Training, longevity, and dedication through every era19:20 Campaign prep, appearance tricks, and dietary tweaks23:12 Behind launching a clothing line and early business lessons27:04 Why fashion’s a brutal industry for newcomers30:56 Collaborating without conflict and owning your brand image34:48 Exiting M&S, brand evolution, and staying relevant38:40 Modelling’s unpredictability and carving your own path42:32 AI models, declining rates, and the future of modelling46:24 Debunking modelling myths and why few succeed50:16 Moments of doubt and surviving early rejection57:59 Embracing discomfort, training consistency, and hard truths01:01:51 Crafting a personal brand by staying selective01:05:43 Designing legacy beyond his own image01:09:35 Mentorship, new faces, and passing the torch01:13:27 Aging, grey hairs, and why 30s are underrated01:17:19 Escaping social media and the battle for attention » Escape the 9-5 & build your dream life - https://www.digitalplaybook.net/» Transform your physique - https://www.thrstapp.com/» My clothing brand, THRST - https://thrstofficial.com» Custom Bioniq supplements: https://www.bioniq.com/mikethurston• 40% off your first month of Bioniq GO• 20% off your first month of Bioniq PRO » Join our newsletter for actionable insights from every episode: https://thrst-letter.beehiiv.com/ » Join @WHOOP and get your first month for free - join.whoop.com/FirstThingsThrst » Follow David«Instagram: https://www.instagram.com/davidgandy_official/?hl=enWebsite: https://www.davidgandywellwear.com/

» Produced by Hack You Media: pioneering a new category of content at the intersection of health performance, entrepreneurship & cognitive optimisation. Instagram: https://www.instagram.com/hackyoumedia/ Website: https://hackyou.media/ Cory Richards, National Geographic photographer and professional climber for 25 years, walked away from both careers at 40 after his nervous system broke from constantly visualising his own death on mountains. After realising his value had become tied to proximity to mortality, he faced a truth: the "fuck you, watch me" energy driving his achievements stemmed from believing something was fundamentally wrong with him since his bipolar diagnosis at 14. You'll hear his single-word framework for defining purpose, why he believes all love is self-sourced rather than received from others, and why mental health diagnoses describe behaviour patterns rather than fundamental deficits. 00:00 Introduction 01:30 Why Cory left the mountains to start over in Venice 04:17 Contrasting freedom in LA with safety in Dubai 10:20 Reducing news and social media to protect happiness 13:00 Changing your life starts with changing your story 15:06 The Everest Snapchat that sparked public vulnerability 17:02 What bipolar disorder actually is and why labels matter 20:19 Learning to manage depressive waves with self-compassion 23:20 Social isolation vs pushing yourself into connections 27:15 Confronting mortality while climbing Everest 30:53 Consciousness, nature, and the idea of energy 34:20 Psychedelics as a hard reset and mental health tool 41:02 Finding purpose and fulfilment through service 49:24 Why compassion, not performance, is Cory’s core value 54:05 Money as freedom units, not status signifiers 55:32 Replacing risky climbs with entrepreneurial adventure 58:49 Navigating authority, expectations and independence 01:00:42 Generational tension between safety and freedom 01:04:09 Online role models, influence, and bad advice 01:11:06 Cultivating a strong heart and filtering your circle 01:14:15 Heartbreak, resilience, and learning from pain 01:19:54 Is love self-sourced or something we find? 01:28:41 Cory’s career with NatGeo and letting it all go 01:33:02 Capturing moments vs being trapped in the shot 01:35:48 Tech, suicide rates, and the illusion of connection » Escape the 9-5 & build your dream life - https://www.digitalplaybook.net/ » Transform your physique - https://www.thrstapp.com/ » My clothing brand, THRST - https://thrstofficial.com » Custom Bioniq supplements: https://www.bioniq.com/mikethurston • 40% off your first month of Bioniq GO • 20% off your first month of Bioniq PRO » Join our newsletter for actionable insights from every episode: https://thrst-letter.beehiiv.com/ » Join @WHOOP and get your first month for free - join.whoop.com/FirstThingsThrst » Follow Cory« Instagram: https://www.instagram.com/coryrichards/?hl=en Website: https://www.coryrichards.com/