Advertise on podcast: Service MVP Sales Training Podcast with Joe Crisara

In this episode of the Service MVP Podcast, Joe Crisara, America’s Service Coach, sits down with Tony Bertolino, Vice President of the National PHCC (Plumbing-Heating-Cooling Contractors) Organization and a fourth-generation plumber, to talk about the real future of the trades. This is more than a career story — it’s a powerful conversation about legacy, leadership, education, workforce development, and elevating the plumbing industry at a time when skilled trades are more essential than ever. Tony shares firsthand insight into what’s changing fastest in plumbing, why education and mentorship matter, and how organizations like PHCC are shaping the next generation of skilled professionals. From licensing paths to leadership habits, this episode challenges outdated perceptions of the trades and highlights the massive opportunity available for those willing to step up. You’ll Learn: ✅ Why the skilled trades are more critical than ever — and misunderstood ✅ How plumbers can build long-term careers, not just jobs ✅ The biggest challenges facing workforce development today ✅ What PHCC offers contractors, technicians, and future leaders ✅ The habits Tony sees in top-performing plumbers and technicians ✅ Why education, personal growth, and mentorship drive retention If you’re a plumbing, HVAC, or service contractor — or someone considering a future in the trades — this episode will reshape how you view the industry and your role in it. 💡 Free Resources Mentioned: Join the MVP Club! Dive into our comprehensive online courses. Don't miss out on this chance to boost your skills—join now! https://go.servicemvp.com/mvp-club Grab a free copy of Joe Crisara’s book, What Should We Do?, and start transforming your sales today! https://book.servicemvp.com/get-your-book Schedule a 10 Minute Call to find out how Service MVP can 3x your revenue! https://go.servicemvp.com/schedule-10-minute-call Support the show

In this episode of the Service MVP Podcast, Joe Crisara sits down with longtime industry leader Rick Picard of Rodenhiser Home Services to break down how contractors can win in a high-cost economy without racing to the bottom on price. As customers get more quotes and costs keep rising, Joe and Rick reveal how the top performers pivot by creating value, not discounting, using smarter communication, verbal packaging, and problem-first selling. You’ll Learn: ✅ Why lowering your price is the fastest way to lose ✅ How to create value when customers are price-shopping ✅ The power of verbal packaging (and how one word can change everything) ✅ How to pre-sell solutions before showing the price ✅ Why training matters more now than ever for service pros If you want to close higher-ticket jobs even when competition is fierce, this episode is a must-watch. 💡 Free Resources Mentioned: Join the MVP Club! Dive into our comprehensive online courses. Don't miss out on this chance to boost your skills—join now! https://go.servicemvp.com/mvp-club Grab a free copy of Joe Crisara’s book, What Should We Do?, and start transforming your sales today! https://book.servicemvp.com/get-your-book Schedule a 10 Minute Call to find out how Service MVP can 3x your revenue! https://go.servicemvp.com/schedule-10-minute-call Support the show

In this episode of the Service MVP Podcast, Joe Crisara, America’s Service Sales Coach, sits down with longtime client, colleague, and industry veteran Bill Brown, formerly of Level Heating & Air Conditioning and Plumbing and now with Garage Kings. For more than a decade, Bill has applied the Service MVP Total Immersion system across multiple trades — HVAC, plumbing, and now specialty home services — while hearing the same objection over and over again: “This won’t work for me.” In this candid conversation, Bill breaks down why that mindset holds businesses back, how leadership commitment changes everything, and why offering better options isn’t pushing sales but it’s delivering better service. From tripling average tickets to doubling business growth, Bill shares real-world lessons from the field and explains why this system works regardless of trade, personality type, or geography. If you’re a contractor or business owner who wants higher close rates, stronger teams, and more profitable jobs without becoming “salesy,” this episode is a must-watch. You’ll Learn: ✅ Why “this won’t work for me” is usually a leadership issue, not a system issue ✅ How offering options actually builds trust and improves customer experience ✅ What separates teams that succeed with training from those that resist it ✅ Why premium solutions help customers make better decisions ✅ How consistent training drives higher tickets, better reviews, and long-term growth 💡 Free Resources Mentioned: Join the MVP Club! Dive into our comprehensive online courses. Don't miss out on this chance to boost your skills—join now! https://go.servicemvp.com/mvp-club Grab a free copy of Joe Crisara’s book, What Should We Do?, and start transforming your sales today! https://book.servicemvp.com/get-your-book Schedule a 10 Minute Call to find out how Service MVP can 3x your revenue! https://go.servicemvp.com/schedule-10-minute-call Support the show

In this episode of the Service MVP Podcast, Joe Crisara, America’s Service Sales Coach, sits down with sits down with Rich Hart, co-owner of Harts Services, a powerhouse company delivering plumbing, electrical, sewer, and HVAC services across Washington State. Rich shares the raw story behind building a company from door-knocking and struggle to a $30M operation with 165 employees—and why success in the trades isn’t about tools or trucks, but people, accountability, culture, and leadership. This episode dives deep into what it really takes to scale a service business the right way: transparent numbers, difficult conversations, caring leadership, and a relentless focus on growth. Joe and Rich break down how data, motivation, and human connection must work together to drive performance without burning out your team. If you’re a contractor, owner, or leader trying to grow revenue and culture at the same time, this episode is required listening. You’ll Learn: ✅ How Rich scaled Harts Services to $30M with 165 employees ✅ Why service businesses are people businesses first ✅ How to deliver hard truths with respect and motivation ✅ Why transparency with numbers builds trust instead of fear ✅ How to hold teams accountable without destroying culture ✅ The real reason most companies struggle with leadership ✅ How weekly all-hands meetings create alignment and momentum ✅ Why “We Care More” must be proven daily, not just marketed ✅ What kind of employees thrive in a high-performance culture ✅ Why growth mindset beats entitlement every time 💡 Free Resources Mentioned: Join the MVP Club! Dive into our comprehensive online courses. Don't miss out on this chance to boost your skills—join now! https://go.servicemvp.com/mvp-club Grab a free copy of Joe Crisara’s book, What Should We Do?, and start transforming your sales today! https://book.servicemvp.com/get-your-book Schedule a 10 Minute Call to find out how Service MVP can 3x your revenue! https://go.servicemvp.com/schedule-10-minute-call Support the show

In this episode of the Service MVP Podcast, Joe Crisara, America’s Service Sales Coach, sits down with Willie Ward, owner of Affordable Pro Heating & Air Conditioning and founder of the viral Facebook community HVAC Is Life. Willie shares his real, unfiltered journey from starting as a one-man HVAC operation in 2020 to building a growing company, leading a team, and creating one of the most active HVAC communities online. This episode dives deep into leadership, pricing, mindset, mentorship, communication, and using humor and technology to build a modern trades business. Joe and Willie talk about the hard lessons most contractors learn the expensive way: why being “too nice” can hurt your business, how raising prices must come with higher standards, and why systems, communication, and personal growth matter more than technical skill alone. You’ll Learn:  ✅ Why surrounding yourself with the right mentors and peers accelerates growth  ✅ The biggest mistakes new contractors make when pricing their services  ✅ How Willie scaled from a one-man show to a team-based operation  ✅ The importance of communication and professionalism when leading employees  ✅ Why missing phone calls costs contractors real money  ✅ How humor and content creation can build brand trust in the trades  ✅ How AI and technology are changing training, communication, and operations  ✅ Why leadership starts with holding yourself to a higher standard  ✅ How community and networking can help you avoid costly mistakes 💡 Free Resources Mentioned: Join the MVP Club! Dive into our comprehensive online courses. Don't miss out on this chance to boost your skills—join now! https://go.servicemvp.com/mvp-club Grab a free copy of Joe Crisara’s book, What Should We Do?, and start transforming your sales today! https://book.servicemvp.com/get-your-book Schedule a 10 Minute Call to find out how Service MVP can 3x your revenue! https://go.servicemvp.com/schedule-10-minute-call 🔗 Don’t forget to like, subscribe, and share to help your team master these strategies! #ServiceSales  #JoeCrisara #ServiceMVP #HomeServiceBusiness #SalesTraining #contractorsalestraining #plumbing #electrical #electrician #plumbers #HVAC #heatingandairconditioning #salesleads #salestraining #salestrainingcourse #contractorsales #hvacsales #hvacbusiness #successfulsales #hvactraining #salestrainingonline #generatesalesleads #salestipsandtechnicians #sellingtips #plumbersalestraining #plumbersales Support the show

In this episode of the Service MVP Podcast, Joe Crisara, America’s Service Sales Coach, sits down with Brian Burton of the Waste No Day Podcast for one of the most raw, powerful conversations ever recorded for the trades. Brian shares his unbelievable journey—from addiction and rock bottom to becoming a respected leader, sales trainer, and VP in the home services industry. This episode goes far beyond sales tactics. It’s about communication, discipline, recovery, leadership, and the mental battle every tradesperson faces every single day. Together, Joe and Brian break down why most technicians don’t fail because of lack of skill—but because of a lack of communication, confidence, and belief. They also dive into the neuroscience behind discipline, the mindset shift required to grow as a professional, and why selling ethically is actually an act of service. If you work in plumbing, HVAC, electrical, garage doors, or any home service trade, this episode will challenge how you think about sales, leadership, and your own potential. You’ll Learn: ✅ The difference between ethical selling and “pushy sales” ✅ How discipline and personal responsibility fuel long-term success ✅ Why most people lose jobs due to poor communication—not poor workmanship ✅ How to overcome fear of rejection on service calls ✅ The neuroscience behind discipline, habits, and personal growth ✅ How recovery principles align with leadership and service excellence ✅ Why sales skills can change your income and your life 💡 Free Resources Mentioned: Join the MVP Club! Dive into our comprehensive online courses. Don't miss out on this chance to boost your skills—join now! https://go.servicemvp.com/mvp-club Grab a free copy of Joe Crisara’s book, What Should We Do?, and start transforming your sales today! https://book.servicemvp.com/get-your-book Schedule a 10 Minute Call to find out how Service MVP can 3x your revenue! https://go.servicemvp.com/schedule-10-minute-call Support the show

In this episode of the Service MVP Podcast, Joe Crisara guests on The Business of Learning with Joao Camargo From nearly $500,000 in debt to building a system that helps contractors earn 5–7x more per job, Joe shares the real science behind pricing, value perception, and client retention. This conversation goes deep into why copying competitors’ prices is a losing strategy, how premium options transform profitability, and why retaining existing clients is the most overlooked growth lever in any business. What You’ll Learn: ✅ Why “value first” beats price every time ✅ The real reason underpricing keeps businesses stuck ✅ How premium, mid-range, and economy options change buyer behavior ✅ Why copying competitor pricing is a flawed model ✅ How Joe went from debt to scaling a multi-million-dollar coaching business ✅ The hidden cost of chasing new clients instead of retaining current ones ✅ How to reduce client churn by taking ownership and improving service ✅ Why communication—not skill—is the biggest profit multiplier 💡 Free Resources Mentioned: Join the MVP Club! Dive into our comprehensive online courses. Don't miss out on this chance to boost your skills—join now! https://go.servicemvp.com/mvp-club Grab a free copy of Joe Crisara’s book, What Should We Do?, and start transforming your sales today! https://book.servicemvp.com/get-your-book Schedule a 10 Minute Call to find out how Service MVP can 3x your revenue! https://go.servicemvp.com/schedule-10-minute-call Support the show

In this episode of the Service MVP Podcast, Joe Crisara, America’s Service Sales Coach, sits down with Mike Prencavage, President of PHCC Orange County and national PHCC leader, to unpack one of the most critical challenges in the trades today: how to develop, train, and retain great technicians in plumbing, heating, and cooling. Mike shares how PHCC (Plumbing-Heating-Cooling Contractors Association) supports contractors across all 50 states through technical training, apprenticeships, peer networking, and business development. This episode is a must-watch for contractors who want to build teams that last.   What You’ll Learn: ✅ What PHCC actually does (and why it’s one of the most powerful resources in the trades) ✅ How contractors can develop technicians from apprentice to journeyman ✅ Why peer-to-peer networking saves contractors from costly mistakes ✅ How PHCC apprenticeship programs work (time, cost, commitment) ✅ Why communication skills are just as important as technical skills ✅ How contractors can attract young talent into plumbing & HVAC ✅ Why passion and professionalism matter more than experience alone ✅ How Service MVP and PHCC are collaborating to raise industry standards Support the show

In this episode of the Service MVP Podcast, Joe Crisara guests on the Service Titan Hacks Podcast with Bill Brown, founder of ServiceTitan Hacks the largest ServiceTitan contractor community. Joe and Bill dive into the mindset shift that took Joe from underpricing his work to unlocking his first truly profitable week — and how that same shift can transform any contractor’s sales performance today. What You’ll Learn: ✅ Why undercharging actually lowers your value ✅ The science of premium, mid, and economy pricing ✅ How offering options increases trust + close rate ✅ The biggest mistake techs make on service calls ✅ Why people always come before process ✅ How AI is changing technician performance with OptionBuilder.ai If you’re ready to stop guessing on pricing and start delivering higher value service, this episode is a must-watch. 💡 Free Resources Mentioned: Join the MVP Club! Dive into our comprehensive online courses. Don't miss out on this chance to boost your skills—join now! https://go.servicemvp.com/mvp-club Grab a free copy of Joe Crisara’s book, What Should We Do?, and start transforming your sales today! https://book.servicemvp.com/get-your-book Schedule a 10 Minute Call to find out how Service MVP can 3x your revenue! https://go.servicemvp.com/schedule-10-minute-call 🔗 Don’t forget to like, subscribe, and share to help your team master these strategies! Support the show

In this episode of the Service MVP Podcast, Joe Crisara sits down with Ella Ritchie, founder of Stellar Communications and the publishing expert behind Joe’s book What Should We Do? Ella has helped business leaders launch bestselling nonfiction books through authentic relationship-building, strategic outreach, and powerful storytelling. Together, Joe and Ella dive into why long-term relationship nurturing is becoming more important than ever in the age of AI, especially for service and sales professionals who want to stay top of mind, build trust, and grow their influence. What You’ll Learn: ✅ How genuine relationship-building creates long-term opportunities ✅ Why contractors should nurture connections—not just chase transactions ✅ How AI can support your outreach (and where it shouldn’t replace you) ✅ The step-by-step system Ella uses to stay connected with hundreds of clients ✅ How publishing a book can elevate your brand and strengthen client loyalty ✅ Real examples from Joe’s book launch strategy and endorsements ✅ How to reach Ella if you want help writing or publishing your own book 💡 Free Resources Mentioned: Join the MVP Club! Dive into our comprehensive online courses. Don't miss out on this chance to boost your skills—join now! https://go.servicemvp.com/mvp-club Grab a free copy of Joe Crisara’s book, What Should We Do?, and start transforming your sales today! https://book.servicemvp.com/get-your-book Schedule a 10 Minute Call to find out how Service MVP can 3x your revenue! https://go.servicemvp.com/schedule-10-minute-call 🔗 Don’t forget to like, subscribe, and share to help your team master these strategies! Support the show

In this episode of the Service MVP Podcast, Joe Crisara sits down with Dale Steele, an HVAC solution specialist whose journey from a $7-an-hour call center job to industry success is anything but ordinary. Dale shares how empathy, human connection, and genuine curiosity became his greatest sales superpowers even before he knew anything about HVAC systems. From childhood memories tied to Tecumseh motors, to building trust with customers by connecting over dogs, family photos, and life stories, Dale reveals how real relationships (not technical skills) fuel consistent sales success. This episode is packed with emotional intelligence, storytelling, and practical wisdom for anyone in the service industry who wants to grow their results by focusing on what truly matters: people. What You’ll Learn: ✅ How empathy and understanding the customer’s perspective drive trust and sales ✅ Why relationship-building is 80% of every successful service call ✅ How to naturally connect with clients using everyday cues ✅ How personal stories and shared experiences accelerate rapport ✅ Why “people first” is the most powerful differentiator in service sales ✅ How to stay optimistic and grounded even during tough beginnings 💡 Free Resources Mentioned: Join the MVP Club! Dive into our comprehensive online courses. Don't miss out on this chance to boost your skills—join now! https://go.servicemvp.com/mvp-club Grab a free copy of Joe Crisara’s book, What Should We Do?, and start transforming your sales today! https://book.servicemvp.com/get-your-book Schedule a 10 Minute Call to find out how Service MVP can 3x your revenue! https://go.servicemvp.com/schedule-10-minute-call Don’t forget to like, subscribe, and share to help your team master these strategies! Support the show

In this episode of the Service MVP Podcast, Joe Crisara sits down with James Hatfield, Chief Revenue Officer of Live Switch, to uncover one of the most powerful evolutions in the home services industry: instant live video communication.  He reveals how Live Switch is transforming field operations, speeding up sales, improving diagnostics, enhancing quality control, and even enabling call by call management with a single tap. You’ll hear eye opening real world examples from emergency response, sports arenas, remote workers, restoration pros, and everyday contractors who are using video to win the “race to the face.” What You’ll Learn: ✅ Why most contractors suffer from financial blind spots and how James overcame his ✅ How Live Switch evolved from emergency response tech to a home services essential ✅ What “race to the face” and “speed to lead” really mean for sales ✅ Real examples of how instant video reduces callbacks and improves customer trust ✅ How video transforms documentation, training, and quality control ✅ Why call by call management becomes easier, faster, and more consistent ✅ Simple ways contractors can use QR codes, screen sharing, and cloud recording to close more jobs Support the show

In this episode of the Service MVP Podcast, Joe Crisara sits down with Jennifer Bagley, CEO of CI Web Group and host of The Catalyst for the Trades, to discuss how AI is reshaping the service industry and what contractors must do now to stay ahead. From understanding the shift from traditional SEO to AI-driven marketing, to building agentic frameworks that automate entire workflows, Jennifer breaks down the real opportunities (and risks) of integrating AI into your business. Discover how contractors can move beyond “just having a website” to building a true AI-enabled digital presence that works 24/7—responding, learning, and optimizing faster than any human team ever could. What You’ll Learn:  ✅ The difference between ChatGPT-level AI and advanced agentic networks  ✅ How AI is transforming SEO, marketing, and customer response times  ✅ The key questions contractors should ask their marketing team right now  ✅ Why traditional WordPress sites are holding your business back  ✅ How to future-proof your company for AI-to-AI business transactions 💡 Free Resources Mentioned: Join the MVP Club! Dive into our comprehensive online courses. Don't miss out on this chance to boost your skills—join now! https://go.servicemvp.com/mvp-club Grab a free copy of Joe Crisara’s book, What Should We Do?, and start transforming your sales today! https://book.servicemvp.com/get-your-book Schedule a 10 Minute Call to find out how Service MVP can 3x your revenue! https://go.servicemvp.com/schedule-10-minute-call 🔗 Don’t forget to like, subscribe, and share to help your team master these strategies! Support the show

In this episode of the Service MVP Podcast, Joe Crisara sits down with Robb Leishman, founder of Legit5 Marketing, to explore what it really means to be authentic in today’s AI-driven world. From garage door contractors to home service professionals, Robb shares powerful insights on how genuine connection, trust, and authentic storytelling can transform your marketing and your business. Learn how to stay top of mind with customers, build credibility through real reviews, and create marketing that actually feels human. What You’ll Learn: ✅ How to use AI without losing your authenticity ✅ Why reviews are your most powerful form of marketing in 2025 ✅ The secrets to creating a relatable, human-centered website ✅ Common marketing pitfalls that drive customers away ✅ How emotional support and real relationships build lasting business success 💡 Free Resources Mentioned: Join the MVP Club! Dive into our comprehensive online courses. Don't miss out on this chance to boost your skills—join now! https://go.servicemvp.com/mvp-club Grab a free copy of Joe Crisara’s book, What Should We Do?, and start transforming your sales today! https://book.servicemvp.com/get-your-book Schedule a 10 Minute Call to find out how Service MVP can 3x your revenue! https://go.servicemvp.com/schedule-10-minute-call Support the show

In this episode of the Service MVP Podcast, Joe Crisara, America’s Service Sales Coach, sits down with Bob Beall, owner of Mr. Rooter Plumbing of Pittsburgh — a master plumber, mentor, and inspiration who’s built an empire despite being legally blind. Bob’s story is about redefining challenges. From starting in the trades with his father to leading a multi-location plumbing business with over 60 employees, Bob shares the principles that keep him moving forward: perseverance, people-first leadership, and a relentless passion for solving problems others can’t. What You’ll Learn: ✅ How Bob turned personal challenges into professional strength ✅ The mindset behind leading and motivating a team of 60+ people ✅ How to build a culture of accountability and integrity in your business ✅ Why fixing the person matters before fixing the problem ✅ The power of education and choice-selling in service success Whether you’re a technician, business owner, or someone looking for inspiration to keep pushing forward, Bob’s story will remind you that limitations don’t define you — your drive does. 💡 Free Resources Mentioned: Join the MVP Club! Dive into our comprehensive online courses. Don't miss out on this chance to boost your skills—join now! https://go.servicemvp.com/mvp-club Grab a free copy of Joe Crisara’s book, What Should We Do?, and start transforming your sales today! https://book.servicemvp.com/get-your-book Schedule a 10 Minute Call to find out how Service MVP can 3x your revenue! https://go.servicemvp.com/schedule-10-minute-call 🔗 Don’t forget to like, subscribe, and share to help your team master these strategies! Support the show