Advertise on podcast: Behavioral Science For Brands: Leveraging behavioral science in brand marketing.
Rating
5from
This podcast has
102 episodes
Language
EnglishPublisher
Consumer Behavior LabExplicit
No
Date created
2022/12/05
Latest episode
2026/02/04
Average duration
45 min.
Release period
8 days
Description
The Consumer Behavior Lab is dedicated to teaching marketersacross the United States how behavioral science principles can beapplied to help their brands. By decoding the underlying motivationsof how consumers make decisions, the CBL seeks to make a betterindustry - where both brands and agencies put proven sciencebehind their decision making.
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Podcast episodes
Check latest episodes from Behavioral Science For Brands: Leveraging behavioral science in brand marketing. podcast
Interview: Kevin Chesters, co-author of The Creative Nudge, on why great creativity requires discomfort, not consensus
2026/02/04
In this episode, we speak with Kevin Chesters, author of The Creative Nudge and ex-CSO at Ogilvy UK, about the behavioral science of creativity. Kevin explains how small tactics can boost creativity, why time pressure kills it, and how organizations can build a culture of lateral problem solving.
Inside Hacking the Human Mind: lessons from the world’s most effective brands
2026/01/28
In this episode, we celebrate our new book Hacking the Human Mind. We share our favorite chapters, unpack the behavioral science behind the brands featured, and reflect on what we’d add if we were writing it again.
MichaelAaron Flicker and Richard Shotton on 100 episodes of behavioral science, brands, and ideas that actually work
2026/01/21
In this 100th episode, MichaelAaron and Richard look back on their favorite moments from the podcast so far, including standout brand case studies like Guinness and Aperol, and key behavioral science principles like the generation effect and reverse benchmarking. They also share a preview of what’s ahead.
Interview: Tim den Heijer, author of The Housefly Effect, on how friction, incentives, and context shape behavior
2026/01/14
In this episode, we chat with Tim den Heijer, co-author of the best-selling book, The Housefly Effect, about how small and often overlooked details can have a large impact on behaviour. Tim unpacks some key ideas from his book, including how to apply loss aversion, how to prevent incentives from backfiring and the importance of product naming.
Interview: Tara Austin, behavioral strategist at Ogilvy, on how small behavioral cues drive large-scale change
2026/01/07
In this episode, we sit down with Tara Austin, Partner at Ogilvy. Tara shares the behavioral science principles for creating effective communications. We discuss a broad range of campaigns, from using scarcity to drive demand for KFC's $1 chips to stopping vandalism by painting baby’s faces on shop shutters.
CBL Rewind: How behavioral science explains why most New Year’s resolutions fail - and how to fix them
2025/12/31
In this episode, we revisit episode 25 to explore why most New Year’s resolutions fail—and how behavioral science can help. From public commitment to habit stacking and friction reduction, we unpack practical strategies for making resolutions more likely to stick.
CBL Rewind: Phil Agnew, host of Nudge, on social proof, curiosity gaps, and ethical influence
2025/12/24
We’re revisiting our chat with Phil Agnew, creator of the Nudge podcast, to explore how behavioral science shows up in everyday marketing. From pricing to persuasion, Phil shares examples and tactics that continue to resonate.
Interview: Jo Arden, strategist and Campaign contributor, on why hope and humor make messages stick
2025/12/17
In this episode, Jo Arden - Chief Strategy Officer at AMV BBDO and Campaign contributor - shares how hope, humor, and smart messaging can drive behavior change. From Stoptober to herpes awareness, we explore the behavioral science behind emotional resonance, effective messengers, and public health impact.
How small behavioral nudges can transform culture and performance at work
2025/12/10
In this episode, we explore how to apply behavioral science to drive culture change and performance inside organizations. From using social proof and friction reduction to regret lotteries and purposeful work, we unpack four practical nudges that help teams adopt new behaviors and adapt to change.
Interview: Susan Weinschenk, author of 100 Things Every Designer Needs to Know About People, on the psychology behind effective user experience
2025/12/03
In this episode, we talk with Dr. Susan Weinschenk - behavioral scientist and best-selling author of 100 Things Every Designer Needs to Know About People. Susan uncovers the science behind attracting attention, boosting memory and explains when to add or remove friction to make your user experience more effective.
Behavioral Science For Agencies: Copywriting
2025/11/19
In this episode, we explore how behavioral science can improve copywriting. From the power of concrete language to the surprising upside of shorter, simpler messages - and why framing things as losses can be more persuasive than gains - this episode is packed with practical tips for agencies and brands alike.
Interview: Will Storr, author of The Science of Storytelling, on how great stories persuade and inspire action
2025/11/12
In this episode, we talk with Will Storr, author of The Science of Storytelling, about why humans are wired for narrative. From identity and status to simplicity and surprise, Will shares how marketers can craft stories that persuade, stick, and move people to action.
How BMW leveraged the fresh start effect to win over new drivers
2025/11/05
In this episode, we explore how BMW used behavioral science to grow consideration by targeting fresh starts like home buying, leveraging price relativity with luxury context, and exploiting proximity to boost brand perception. It's a clever use of timing, framing, and emotional influence.
How Halloween candy can teach marketers about choice, memory, and reward
2025/10/29
In this special Halloween-themed episode, we explore three behavioral science principles with surprising brand applications: how variety bias can help challenger brands, why ending on a high note matters, and how uncertain rewards can drive more excitement and engagement—without costing more.
Behavioral science for agencies: Pitching
2025/10/22
In this episode, MichaelAaron and Richard explore ways that behavioral science can improve the agency pitch process. From the illusion of effort to the stolen thunder effect and extremeness aversion, this episode unpack practical ways agencies can boost trust, stand out, and win new business.
Podcast reviews
Read Behavioral Science For Brands: Leveraging behavioral science in brand marketing. podcast reviews
Dr.Pickleball 2023/10/13
Love this podcast!
Every episode I’ve listen to so far I’ve learned about so many behavioral science tools that I can apply and teach others about. Love the mix of examp...
bsquared719 2023/09/26
Wow! So much content!
Absolutely love this podcast and hope they continue. Five episodes in and I’ve taken so many notes. I love how short and sweet the episodes are but st...
krsadams 2023/03/12
Love this podcast!
I love this podcast and all the great content but fyi your last episode is a repeat upload from the Amazon episode posted previously. Hopefully you ca...
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