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🎙️ Episode Summary:  In the final part of the Direct Sales Done Right Podcast's series on 2026 Social Media Trends (that aren’t lame), Katy Ursta discusses the evolving landscape of social media and the importance of understanding the current trust recession. She emphasizes the need for brands to build community, simplify communication, and foster a sense of optimism to connect with consumers effectively. The conversation highlights strategies for enhancing brand trust and engagement, particularly in the context of direct sales, as we navigate 2026. 💡 Episode Highlights & Time Stamps: 0:44 Introduction to Social Media Trends 2:25 Understanding the Trust Recession 9:24 Building Community in a Trust Recession 16:10 Simplifying Your Message 19:30 Anchored Optimism and User Experience 22:47 The Future of Trust in Direct Sales 📌 Resources & Links Mentioned: Get your personal Health Blueprint (use code KATY for $250 off at checkout!): https://shop.vitalityhealthmatrix.com/products/personalized-health-blueprint-quest-labs-included?ref=KATYURSTA  👥 Connect with Katy: Instagram: @katywritescontent Website: www.katyursta.comFree Resource: Story Strategy Weekly Drops: https://services.katyursta.com/rerise📩 Enjoyed this episode? Leave a review on your favorite podcast platform and then tag me on social media so I can shout you out.

🎙️ Episode Summary:  In this episode of the Direct Sales Done Right Podcast, Katy Ursta discusses the significance of vision and goal setting in direct sales, emphasizing the difference between operating from a 'have to' versus a 'want to' mindset. She shares personal experiences and strategies to create urgency and commitment in business, encouraging listeners to find deeper motivations that drive their actions. The conversation aims to inspire individuals to shift their mindset from casual intentions to serious commitments, ultimately leading to greater success in their endeavors. 💡 Episode Highlights & Time Stamps: 0:44 Introduction to Vision and Goal Setting 2:48 Understanding the “Have To” vs “Want To” Mindset 5:36 The Importance of Commitment in Direct Sales 8:45 Transforming Wants into Necessities 11:19 Creating Accountability and Skin in the Game 16:23 The Power of Internal Motivation 18:58 Conclusion: Embracing the “Have To” Mindset 📌 Resources & Links Mentioned: Get your personal Health Blueprint (use code KATY for $250 off at checkout!): https://shop.vitalityhealthmatrix.com/products/personalized-health-blueprint-quest-labs-included?ref=KATYURSTA  Interested in a private mentorship with Katy in 2026? Book a Discovery Call: https://calendly.com/katyursta-info/30min  Sign Up for 6 Month Private Mentorship:  https://services.katyursta.com/offers/3egc2Joo/checkout 👥 Connect with Katy: Instagram: @katywritescontent Website: www.katyursta.comFree Resource: Story Strategy Weekly Drops: https://services.katyursta.com/rerise📩 Enjoyed this episode? Leave a review on your favorite podcast platform and then tag me on social media so I can shout you out.

🎙️ Episode Summary:  In part 3 of the Direct Sales Done Right Podcast's 4 part episode series on 2026 Social Media Trends (that aren’t lame), Katy Ursta dives into the evolving landscape of social media trends, emphasizing the importance of originality and authenticity in content creation for 2026. Drawing parallels from Dr. Seuss's story 'The Sneetches', she illustrates how the quest for validation through trends can lead to a loss of individuality. Katy argues that as social media shifts, the focus will move from merely gaining visibility to fostering genuine connections with audiences. She provides actionable insights for direct sellers, highlighting the need for content that resonates with the audience's pain points rather than just showcasing products. By prioritizing clarity, retention, and connection over polished aesthetics, Katy encourages listeners to embrace their unique voices and stories to stand out in a crowded digital space. 💡 Episode Highlights & Time Stamps: 0:44 The Sneetches Story: A Lesson In Originality 4:00 The Shift Towards Original Content 7:49 Instagram Growth Strategies for 2026 11:13 Content That Explains, Not Just Shows 17:23 Consistency Over Perfection in Branding 20:37 Closing Thoughts  📌 Resources & Links Mentioned: Interested in a private mentorship with Katy in 2026? Book a Discovery Call: https://calendly.com/katyursta-info/30min  Sign Up for 6 Month Private Mentorship:  https://services.katyursta.com/offers/3egc2Joo/checkout 👥 Connect with Katy: Instagram: @katywritescontent Website: www.katyursta.comFree Resource: Story Strategy Weekly Drops: https://services.katyursta.com/rerise📩 Enjoyed this episode? Leave a review on your favorite podcast platform and then tag me on social media so I can shout you out.

2 spots remain for private mentorship in 2026! https://services.katyursta.com/offers/3egc2Joo/checkout 🎙️ Episode Summary:  Katy is not holding back with part 2 of her 4 part episode series on 2026 Social Media Trends (that aren’t lame).  Learn how to tell a story that actually catches people's attention:  storytelling and vulnerable sharing, emphasizing that genuine connections drive sales and community.  Katy provides practical examples of transforming standard content into more relatable and authentic posts, encouraging listeners to embrace their true selves in their marketing efforts. 💡 Episode Highlights & Time Stamps: 0:44 New Year Reflections and Podcast Growth 3:22 The Power of Vulnerability in Storytelling 6:30 Authenticity in Social Media Trends 8:55 Transforming Content: From Tips to Vulnerable Shares 10:56 Examples of Vulnerable Sharing in Direct Sales 16:56 Building Trust Through Authenticity 23:43 Closing Thoughts on Vulnerability and Connection 📌 Resources & Links Mentioned: Interested in a private mentorship with Katy in 2026? Book a Discovery Call: https://calendly.com/katyursta-info/30min  Sign Up for 6 Month Private Mentorship:  https://services.katyursta.com/offers/3egc2Joo/checkout 👥 Connect with Katy: Instagram: @katywritescontent Website: www.katyursta.comFree Resource: Story Strategy Weekly Drops: https://services.katyursta.com/rerise📩 Enjoyed this episode? Leave a review on your favorite podcast platform and then tag me on social media so I can shout you out.

3 spots now open f or private mentorship in 2026! https://services.katyursta.com/offers/DBXdm7GL/checkout  🎙️ Episode Summary:  In part 1 of the 4 episode series of the Direct Sales Done Right podcast, Katy Ursta discusses the resurgence of human connection and why it's putting social media managers out of business.  She shared current cited trends for 2026, highlighting the shift from polished content to relatable, genuine interactions. Katy provides actionable strategies for building community through social media, encouraging listeners to engage authentically and create spaces for real conversations. The episode serves as a guide for those looking to enhance their social media presence while fostering meaningful connections. 💡 Episode Highlights & Time Stamps: 0:44 The Comeback of Human Connection in Social Media 5:16 Trends Shaping Social Media in 2026 9:15 Creating Interactive and Engaging Content 14:18 The Power of Authentic Sharing 19:12 Building Community Through Engagement 📌 Resources & Links Mentioned: Interested in a private mentorship with Katy in 2026? Book a Discovery Call: https://calendly.com/katyursta-info/30min    👥 Connect with Katy: Instagram: @katywritescontent Website: www.katyursta.comFree Resource: Story Strategy Weekly Drops: https://services.katyursta.com/rerise📩 Enjoyed this episode? Leave a review on your favorite podcast platform and then tag me on social media so I can shout you out.

🎙️ Episode Summary:  In this episode, Katy Ursta reflects on the challenges of 2025 and embraces the opportunities of 2026, the Year of the Horse. She encourages listeners to engage in self-reflection through 9 thought-provoking questions that focus on personal growth, energy management, and building connections. Katy emphasizes the importance of honesty and courage in moving forward and shares her excitement for the upcoming year. 💡 Episode Highlights & Time Stamps: 0:44 Embracing 2026: A Year of Momentum 3:06 Reflecting on 2025: Lessons Learned 5:49 Nine Questions for Personal Growth 10:06 Becoming Your Best Self in 2026 14:30 Looking Ahead: Growth and Joy in 2026 📌 Resources & Links Mentioned: Interested in a private mentorship with Katy in 2026? Book a Discovery Call: https://calendly.com/katyursta-info/30min    Sign Up for a 6 Month Private Mentorship: https://services.katyursta.com/offers/DBXdm7GL/checkout  👥 Connect with Katy: Instagram: @katywritescontent Website: www.katyursta.comFree Resource: Story Strategy Weekly Drops: https://services.katyursta.com/rerise📩 Enjoyed this episode? Leave a review on your favorite podcast platform and then tag me on social media so I can shout you out.

🎙️ Episode Summary:  In this episode of the Direct Sales Done Right podcast, Katy Ursta shares her personal reflections and insights on navigating challenges and growth in business and life. She discusses the importance of storytelling, gratitude, and the lessons learned from starting a new business and overcoming personal obstacles in 2025. 💡 Episode Highlights & Time Stamps: 0:44 Podcast Personal Reflections  2:02 Challenges and Truths of the Year of the Snake  5:00 Reflections and Insights for the Year of the Horse 6:40 Starting Again in Direct Sales and the Lessons Learned Along the Way 11:59 Healing Has to Happen Before Scaling 16:57 Defining How You Want to Work 21:19 Looking Ahead Toward 2026 📌 Resources & Links Mentioned: Get $30 Off my 3 part supplement stack with this link (**discount added in the cart/checkout!) https://tinyurl.com/neorawellness  👥 Connect with Katy: Instagram: @katywritescontent Website: www.katyursta.comFree Resource: Story Strategy Weekly Drops: https://services.katyursta.com/rerise📩 Enjoyed this episode? Leave a review on your favorite podcast platform and then tag me on social media so I can shout you out.

🎙️ Episode Summary:  Get $30 Off my 3 part supplement stack with this link (**discount added in the cart/checkout!) https://tinyurl.com/neorawellness  In this episode of the Direct Sales Done Right Podcast, Katy Ursta reflects on the transformative year of 2025, discussing the evolution of direct sales and her personal journey in the industry. She emphasizes the importance of reimagining rank advancement, focusing on healthy business practices, and finding joy in the work. Katy shares her experiences of shifting from a frantic approach to a more balanced and joyful mindset, encouraging listeners to align their goals with their values and to prioritize well-being over mere achievements. 💡 Episode Highlights & Time Stamps: 0:44 Reflections on 2025 and Direct Sales 2:15 Personal Journey in Direct Sales 8:50 Reimagining Rank Advancement 12:25 Shifting Focus: Action Over Outcome 16:30 Building a Joyful Team Environment 19:34 Finding Joy in Direct Sales 📌 Resources & Links Mentioned: Direct Sales Done Right Book: https://amzn.to/446qnM1  Get $30 Off my 3 part supplement stack with this link (**discount added in the cart/checkout!) https://tinyurl.com/neorawellness  👥 Connect with Katy: Instagram: @katywritescontent Website: www.katyursta.comFree Resource: Story Strategy Weekly Drops: https://services.katyursta.com/rerise📩 Enjoyed this episode? Leave a review on your favorite podcast platform and then tag me on social media so I can shout you out.

🎙️ Episode Summary:  Get $30 Off my 3 part supplement stack with this link (**discount added in the cart/checkout!) https://tinyurl.com/neorawellness  In this episode of the Direct Sales Done Right Podcast, Katy Ursta discusses the evolving landscape of direct sales as we approach 2026, emphasizing the critical role of personal branding. She highlights the need for direct sellers to focus on building their personal brands rather than solely relying on their products or companies. Katy outlines the shifts in consumer behavior and the importance of authenticity, storytelling, and support from companies in fostering personal brand growth. She provides insights into what effective support looks like and the future trends that will shape the direct sales industry. 💡 Episode Highlights & Time Stamps: 0:44 Introduction to Direct Sales in 2026 2:12 The Importance of Personal Branding 5:26 Shifts in Consumer Behavior 10:59 What Real Brand Support Looks Like 21:11 The Future of Direct Sales and Personal Branding 📌 Resources & Links Mentioned: Direct Selling News Article: https://www.directsellingnews.com/2025/11/01/the-future-of-field-engagement/  Get $30 Off my 3 part supplement stack with this link (**discount added in the cart/checkout!) https://tinyurl.com/neorawellness  👥 Connect with Katy: Instagram: @katywritescontent Website: www.katyursta.comFree Resource: Story Strategy Weekly Drops: https://services.katyursta.com/rerise📩 Enjoyed this episode? Leave a review on your favorite podcast platform and then tag me on social media so I can shout you out.

🎙️ Episode Summary: Get $30 Off my 3 part supplement stack with this link (**discount added in the cart/checkout!!!!) https://tinyurl.com/neorawellness  In this episode, Katy Ursta discusses strategies for direct sellers to finish the year strong and build momentum into 2026. She emphasizes the importance of showing up confidently, the subtle ask in sales, and the necessity of believing in one's own value. Katy encourages listeners to maintain consistent messaging and to actively ask for sales, especially during the busy holiday season. This episode serves as a motivational call to action for direct sellers to recognize their worth and the impact they can have on others. 💡 Episode Highlights & Time Stamps: 0:44 Introduction and Year End Reflections 2:33 The Importance of Showing Up 8:00 The Subtle Ask: Confidence in Messaging 13:56 Closing the Sale: Overcoming Hesitations 19:29 Believing You Matter: The Key to Success 📌 Resources & Links Mentioned: Get $30 Off my 3 part supplement stack with this link (**discount added in the cart/checkout!!!!) https://tinyurl.com/neorawellness  👥 Connect with Katy: Instagram: @katywritescontent Website: www.katyursta.comFree Resource: Story Strategy Weekly Drops: https://services.katyursta.com/rerise📩 Enjoyed this episode? Leave a review on your favorite podcast platform and then tag me on social media so I can shout you out.

🎙️ Episode Summary: The (re)Rise Confidently Workbook: https://services.katyursta.com/rerise-workbook Feeling a little shaken after a year of pivots, setbacks, or starting over? You’re not alone—2025 has been a year of massive transition for so many women in direct sales and entrepreneurship. In this episode, Katy Ursta breaks down her RISE Framework for rebuilding confidence when life (or business) pulls the rug out from under you. You’ll learn how to: Remember what’s true about you (not what you produce)Identify the old narratives + patterns that aren’t yoursClaim small wins that create real momentumShift your energy and rewrite the thoughts shaping your decisionsIf you want to (re)RISE confidently going into 2026, this episode is the reset you’ve needed. 💡 Episode Highlights & Time Stamps: 0:44 Reflecting on 2025: A Season of Change 1:35 Rebuilding Confidence After Major Shifts 3:33 The Framework for Rebuilding Confidence 7:46 The RISE Framework: Remembering Your Truth 11:02  Identifying Negative Patterns and Voices 15:18 Celebrating Small Wins for Confidence 17:51 The Impact of Energy on Confidence 22:50 Recap: The RISE Framework for Confidence 📌 Resources & Links Mentioned: The (re)Rise Confidently Workbook: https://services.katyursta.com/rerise-workbook The Story to Sell Cohort: https://services.katyursta.com/story-to-sell-cohort 👥 Connect with Katy: Instagram: @katywritescontent Website: www.katyursta.comFree Resource: Story Strategy Weekly Drops: https://services.katyursta.com/rerise📩 Enjoyed this episode? Leave a review on your favorite podcast platform and then tag me on social media so I can shout you out.

🎙️ Episode Summary: The Story to Sell Cohort is OPEN! Sign up here: https://services.katyursta.com/story-to-sell-cohort In this episode of the Direct Sales Done Right Podcast, Katy Ursta discusses the importance of understanding one's unique value in the business landscape, especially in the context of social media and marketing. She shares a personal experience of having her service copied and emphasizes the significance of delivering an exceptional customer experience. Katy introduces ten reflective questions designed to help listeners define their unique offerings and the experiences they provide to their clients. The episode concludes with a reminder that the Story to Sell Cohort is now open for enrollment, highlighting the unique mentorship experience she offers. 💡 Episode Highlights & Time Stamps:  0:44 Introduction to Social Media Insights2:45 The Experience of Being Copied5:20 Understanding Your Unique Value Proposition10:35 Questions You Can Ask Yourself to Create a Unique Customer Experience and Define Your Unique Offering24:43 YOU Make Your Offering Untouchable📌 Resources & Links Mentioned: The Story to Sell Cohort: https://services.katyursta.com/story-to-sell-cohort 👥 Connect with Katy: Instagram: @katywritescontent Website: www.katyursta.comKaty's Story Strategy Weekly Email Drops: https://services.katyursta.com/rerise📩 Enjoyed this episode? Leave a review on your favorite podcast platform and then tag me on social media so I can shout you out!

The Story to Sell Cohort is Officially Open. 10 spots!  https://services.katyursta.com/offers/Cz2ESr4C/checkout 🎙️ Episode Summary: In this episode of the Direct Sales Done Right Podcast, Katy Ursta interviews Lauren Hale, a branding expert and author, who shares her journey of authenticity and vulnerability in the realm of social media and direct sales. Lauren Hale is a kindergarten teacher turned mature beauty influencer who is now sharing her perimenopause journey to her online community as well. Her goal is to teach women over 40 how to make their make-up work for their needs—instead of trying to make their skin work with the trends from 20-year-olds as well as learn to embrace midlife and the “shift” we go through. She has over 800k followers on her social media platforms, and her work has been featured on Good Morning America, the New York Post, and the Daily Sun. She can now add published author to that list as well. Her book, “Girl, Put on your Lipstick the World Needs You. A Guide to Living Unapologetically and Authentically in your 40’s and Beyond" has quickly become an Amazon bestseller. She shares openly with her audience about her midlife journey and how she has embraced her authentic self.  She lives in Idaho with her best friend and husband, Nic, and their three teenagers, who keep them busy traveling all over the northwest for a truly astounding number of sports tournaments. (And she wouldn’t have it any other way!) In this podcast, Lauren discusses her book, the challenges of navigating midlife, and the importance of passion and energy in content creation. She reflects on her growth journey, the impact of her viral success, and the shift from makeup to addressing midlife issues like perimenopause. The conversation emphasizes the significance of community, connection, and being true to oneself in the ever-evolving landscape of social media. 💡 Episode Highlights & Time Stamps:  01:55 Introduction to Authentic Branding02:58 The Journey of Writing a Book04:21 Navigating Social Media Growth09:55 The Importance of Energy and Consistency14:47 Shifting Focus: From Makeup to Broader Topics16:58 Facing Fears and Embracing Vulnerability20:54 Navigating Change and Curiosity23:27 The Power of Authenticity in Content Creation26:33 Leveraging AI for Creative Content29:58 The Journey of Pivoting and Building Credibility32:50 Lessons Learned from the Pivoting Process📌 Resources & Links Mentioned: You can find Lauren on Instagram, TikTok, Facebook or YouTube at @laurenlhale, or visit her website at https://www.laurenhalebeauty.com/  Lauren’s book: "Girl, Put on Your Lipstick-The World Needs You: A Guide to Living Unapologetically and Authentically in Your 40s and Beyond" The Story to Sell Cohort: https://services.katyursta.com/offers/Cz2ESr4C/checkout 👥 Connect with Katy: Instagram: @katywritescontent Website: www.katyursta.comKaty's Story Strategy Weekly Email Drops: https://services.katyursta.com/rerise📩 Enjoyed this episode? Leave a review on your favorite podcast platform and then tag me on social media so I can shout you out!

🎙️ Episode Summary: In this episode of the Direct Sales Done Right podcast, Katy Ursta addresses the feelings of uncertainty and self-doubt that many women in direct sales experience. She emphasizes the importance of self-discovery and healing, encouraging listeners to pursue their best selves. Katy shares practical strategies for evaluating one's direct sales experience, setting healthy boundaries, and cultivating a positive mindset. She also introduces exercises to help listeners gain clarity and connect with their intuition, ultimately guiding them towards a fulfilling business journey without losing themselves in the process. 💡 Episode Highlights & Time Stamps:  1:33: Navigating Uncertainty in Direct Sales3:28 Self-Discorvery and Personal Growth6:15 Evaluating Your Direct Sales Experience9:06 Creating Your Own Path in Direct Sales11:13 Mind-Body Connection and Intuition14:36 Practical Exercises for Clarity19:45 The Power of Positive Thinking📌 Resources & Links Mentioned: Books: “The Signs: The New Science of How to Trust Your Instincts” by Tara Swart and “The Body Keeps the Score: Brain, Mind and Body in the Healing of Trauma” by  Bessel van der Kolk 👥 Connect with Katy: Instagram: @katywritescontent Website: www.katyursta.comKaty's Story Strategy Weekly Email Drops: https://services.katyursta.com/rerise📩 Enjoyed this episode? Leave a review on your favorite podcast platform and then tag me on social media so I can shout you out!

🎙️ Episode Summary: Thank you for making Direct Sales Done Right a Top 5 podcast for network marketers!  In this final installment of the Personal Brand Bootcamp, Katy Ursta emphasizes the importance of emotional connection in personal branding and explores backend strategies that support front-end marketing efforts. She discusses the significance of storytelling, tracking follow-ups, collecting proof, creating a content rhythm, and building genuine relationships to enhance trust and drive sales. 💡 Episode Highlights & Time Stamps:  1:35 Story Time3:44 The Importance of Connection in Branding5:23 Introduction to The Backend Way of Building Your Personal Brand6:52 Strategy #1: Tracking and Following Up9:07 Strategy #2: Intentionally Collecting & Sharing Proof11:32 Strategy #3: Creating a Simple Weekly Rhythm15:30 Strategy #4: Building Real Relationships Every Single Day17:27 Summary of The Backend Way of Building Your Personal Brand👥 Connect with Katy: Instagram: @katywritescontent Website: www.katyursta.comKaty's Story Strategy Weekly Email Drops: https://services.katyursta.com/rerise📩 Enjoyed this episode? Leave a review on your favorite podcast platform and then tag me on social media so I can shout you out!