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🎙️ Episode Summary:  What if the skills you already have could open the door to your next big opportunity? In this week’s episode, Katy Ursta dives into the power of skill stacking and how combining your existing strengths in new ways can increase your value, create fresh opportunities, and help you grow beyond what you thought was possible. Through personal stories and practical strategies, Katy shares how to recognize the skills you may be overlooking and turn them into your next competitive advantage. 💡 Episode Highlights & Time Stamps: 0:50 Introduction and Intuitive Insight 3:20 The Importance of Skill Stacking 6:27 Understanding Your True Skill Set 10:08 Combining Skills for New Opportunities 13:36 Reimagining Existing Skills 18:35 Conclusion and Reflection  📌 Resources & Links Mentioned: Interested in working 1:1 with Katy? Learn more here: https://katyursta.com/business-mentorship Take Katy’s Ambition Audit here: https://katyursta.com/ambition-audit Subscribe to Katy’s Weekly Emails here: https://katyursta.com/weekly-email 👥 Connect with Katy: Instagram: @katywritescontentFacebook: https://www.facebook.com/onefitfighter Substack: https://substack.com/@katywritescontent  Website: www.katyursta.com📩 Enjoyed this episode? Leave a review on your favorite podcast platform and then tag me on social media so I can shout you out!

🎙️ Episode Summary:  In this milestone episode of the Direct Sales Done Right Podcast, Katy Ursta reflects on the lessons that come from showing up, evolving, and embracing the discomfort of change. She shares why being willing to start over, try new things, and become a beginner again is essential to continued growth—not just in business, but in life. Because sometimes, the next level of success starts with being brave enough to do things differently. 💡 Episode Highlights & Time Stamps: 0:44 Celebrating 400 Episodes of Growth 2:36 The Challenge of Mastery and the Fear of Starting Over 8:50 Embracing the Freshman Experience in Business 15:25 Defining ‘Direct Sales Done Right’ in a New Era 20:13 Consistency and Evolution in Sales Practices 📌 Resources & Links Mentioned: Interested in working 1:1 with Katy? Learn more here: https://katyursta.com/business-mentorship Subscribe to Katy’s Weekly Emails here: https://katyursta.com/weekly-email 👥 Connect with Katy: Instagram: @katywritescontentFacebook: https://www.facebook.com/onefitfighter Substack: https://substack.com/@katywritescontent  Website: www.katyursta.com📩 Enjoyed this episode? Leave a review on your favorite podcast platform and then tag me on social media so I can shout you out!

🎙️ Episode Summary:  In this episode of the Direct Sales Done Right Podcast, Katy Ursta shares a candid update on what it looks like to build beyond direct sales while navigating a major season of personal and business change. This episode is about the messy middle - letting go of old systems, testing new channels, and learning how to make decisions based on revenue, energy, and long-term fit. In this episode, Katy breaks down seven clunky areas in her business, from stepping back from social media as a primary lead source to rebuilding her offer suite and rethinking who her audience is becoming. 💡 Episode Highlights & Time Stamps: 0:00 Navigating Change: A Personal Journey 2:51 Evolving Beyond Direct Sales 5:07 Clunky Business Lessons 7:47 Reimagining Lead Generation 10:23 The Ambition Audit 12:55 Streamlining Offers 16:38 Understanding Unsubscribes 19:10 The Jekyll and Hyde of Social Media 21:11 Finding the Right Mentor 📌 Resources & Links Mentioned: Interested in working 1:1 with Katy? Learn more here: https://katyursta.com/business-mentorship Take the Ambition Audit here: https://katyursta.com/ambition-auditSubscribe to Katy’s Weekly Emails here: https://katyursta.com/weekly-email 👥 Connect with Katy: Instagram: @katywritescontentFacebook: https://www.facebook.com/onefitfighter Substack: https://substack.com/@katywritescontent  Website: www.katyursta.com📩 Enjoyed this episode? Leave a review on your favorite podcast platform and then tag me on social media so I can shout you out!

🎙️ Episode Summary:  What happens when the business model you built your success around no longer feels like the right fit? In this episode of the Direct Sales Done Right Podcast, Katy Ursta continues her candid conversation about building beyond direct sales, exploring the questions around identity, business model fit, energy, audience, and what it really means to make a change. Through her own experience and a real-world creator example, Katy shares what can happen when your brand becomes too closely tied to performance—and what it looks like to create space to evolve. 💡 Episode Highlights & Time Stamps: 1:52 The Foundational Question 3:04 From Product Seller to Personal Brand 7:22 Katy’s Own Transition 8:58 Why Build Beyond Direct Sales? 11:01 What Will You Offer and Who Will You Serve? 13:12 How Will You Balance Both? 13:53 Where to Market Your Offer and When to Launch 15:44 Next Steps and Resources 📌 Resources & Links Mentioned: Take the Ambition Audit here: https://katyursta.com/ambition-auditSubscribe to Katy’s Weekly Emails here: https://katyursta.com/weekly-email 👥 Connect with Katy: Instagram: @katywritescontentFacebook: https://www.facebook.com/onefitfighter Substack: https://substack.com/@katywritescontent  Website: www.katyursta.com📩 Enjoyed this episode? Leave a review on your favorite podcast platform and then tag me on social media so I can shout you out!

🎙️ Episode Summary:  In this episode of the Direct Sales Done Right Podcast, Katy Ursta opens up about how a major health journey changed the way she thinks about success, ambition, and what really matters. It’s a deeply personal conversation that also marks a new chapter for the podcast. Katy shares why she’s ready to look beyond direct sales and explore the bigger conversations that shape all of our lives—health, identity, growth, purpose, and what it means to create a life and business that truly feel aligned. This episode is the beginning of an exciting new direction for the podcast—and a reminder that sometimes, the biggest shifts in business start with a shift in how we see ourselves. 💡 Episode Highlights & Time Stamps: 0:00 Introduction to This Episode and Redefining Ambition  3:06 Rethinking Success 6:00 Business Losses and Reinvention 8:37 Beyond Direct Sales 15:28 A New Direction 19:55 Future Insights and Podcast Direction  📌 Resources & Links Mentioned: Take the Ambition Audit here: https://katyursta.com/ambition-auditSubscribe to Katy’s Weekly Emails here: https://katyursta.com/weekly-email 👥 Connect with Katy: Instagram: @katywritescontentFacebook: https://www.facebook.com/onefitfighter Substack: https://substack.com/@katywritescontent  Website: www.katyursta.com📩 Enjoyed this episode? Leave a review on your favorite podcast platform and then tag me on social media so I can shout you out!

🎙️ Episode Summary:  Instagram isn’t your business model—and Em Connors is living proof. After watching her reach, engagement, and confidence take a hit from the algorithm, she made a bold pivot back to the one thing she truly owns: her email list. In this episode of the Direct Sales Done Right Podcast, Em Connors shares how stepping away from Instagram helped her simplify her business, clarify her message, and build a more profitable marketing strategy. You’ll learn how she uses the simple 3-2-1 newsletter format, why cleaning your email list can improve deliverability, how she turns podcast transcripts into newsletter content, and why unsubscribes can actually be a good thing.  If you’re exhausted by constant content creation and ready for a more sustainable way to build trust, stay visible, and turn your audience into buyers, this conversation is for you. Who is Em? Em Connors is a newsletter and email marketing strategist, one of just 43 Canva Verified Experts in the world, a sold-out course creator, and founder of The Content Coven Membership. She built it all from her fourth spare bedroom while raising two small kids and staying intentional about what matters most.  In 2021, Em left her rigid 9–5 to build a business that prioritized time freedom—not just making money. She wanted digital offers that worked with her life, not against it, without trading her time for dollars or missing slow mornings with her kids. For years, Em was known as the Canva and Instagram girl. But behind the scenes, it was her beloved email list that quietly drove her business. She’s sent a weekly newsletter for more than five years—300+ newsletters without missing one—and grown her list to 25,000 subscribers. It’s the one channel she truly owns, and where she believes the real trust and sales happen. Today, Em teaches female solopreneurs how to build an email list they own, show up consistently in their audience’s inboxes, and turn their newsletter into a powerful tool for connection and sales—all with simple systems that make marketing strategic, easy, and even fun. For entrepreneurs ready to ditch perfectionism, stop winging it, and build the one marketing channel the algorithm can’t touch, Em shows them exactly how. 💡 Episode Highlights & Time Stamps: 0:00 Introduction to Em Conners and her Pivot Journey 3:14 Why Instagram Stopped Working 10:02 Taking a Break to Reset 13:16 A Simple Weekly Newsletter Format 17:38 List Hygiene & Stronger Open Rates 21:04 Navigating an Entrepreneurial Pivot  27:44 Email vs. Instagram: Owning Your Audience 31:11 Inside the Newsletter System 33:38 Finding Your Aligned Business Focus 35:34 Navigating Change as an Entrepreneur 📌 Resources & Links Mentioned: Em Conner’s The Newsletter System™: https://www.thecreativebodega.com/new-the-newsletter-system Connect with Em Conners on Instagram: @its.em.connors Subscribe to Katy’s Weekly Emails here: https://katyursta.com/weekly-email 👥 Connect with Katy: Instagram: @katywritescontentFacebook: https://www.facebook.com/onefitfighter Substack: https://substack.com/@katywritescontent  Website: www.katyursta.com📩 Enjoyed this episode? Leave a review on your favorite podcast platform and then tag me on social media so I can shout you out!

🎙️ Episode Summary:  In the final installment of the Seven Stories That Sell series, Katy Ursta dives into the Evolution Story—the story you tell when your life, business, or perspective has changed so much that your old message no longer feels like you.  Katy explains why sharing that evolution can be such a powerful turning point, how it helps attract the right people, and why your story can shape not only your marketing, but your identity as a leader and business owner.  She also gets personal, sharing her own health journey, including her MS diagnosis, and how it forced her to rethink ambition, success, and what it truly means to build a life and business at a pace she can actually sustain. 💡 Episode Highlights & Time Stamps: 0:44 The Power of Stories 2:54 The Evolution Story Framework 4:37 Redefining Ambition: Katy’s Story 11:50 Signs You Are Evolving 15:47 How to Tell Your Evolution Story 17:11 An Evolution Story Example 20:04 Exciting Things Ahead  📌 Resources & Links Mentioned: Seven Stories that Sell Course: https://katyursta.com/checkout/seven-storiesSubscribe to Katy’s Weekly Emails here: https://katyursta.com/weekly-email 👥 Connect with Katy: Instagram: @katywritescontentFacebook: https://www.facebook.com/onefitfighter Substack: https://substack.com/@katywritescontent  Website: www.katyursta.com📩 Enjoyed this episode? Leave a review on your favorite podcast platform and then tag me on social media so I can shout you out!

🎙️ Episode Summary:  In this episode of the Direct Sales Done Right Podcast, Katy Ursta continues the conversation about storytelling and why it remains one of the most powerful ways to create genuine connections online—especially in a world where AI is changing the way people interact with content. Katy dives into two more advanced story types, resistance stories and mission stories, and breaks down how they fit into the same classic story framework. You’ll learn how to use these stories to connect more deeply, build trust, and make your message truly resonate. 💡 Episode Highlights & Time Stamps: 0:44 Storytelling That Creates Connection 5:34 Story Framework Review 7:21 The Resistance Story 10:27 The Mission Story 📌 Resources & Links Mentioned: Seven Stories that Sell Course: https://katyursta.com/checkout/seven-storiesSubscribe to Katy’s Weekly Emails here: https://katyursta.com/weekly-email 👥 Connect with Katy: Instagram: @katywritescontentFacebook: https://www.facebook.com/onefitfighter Substack: https://substack.com/@katywritescontent  Website: www.katyursta.com📩 Enjoyed this episode? Leave a review on your favorite podcast platform and then tag me on social media so I can shout you out!

🎙️ Episode Summary:  In this episode of the Direct Sales Done Right Podcast, discover the power of storytelling and how sharing your personal experiences can help you build genuine connections with your audience.  Katy Ursta explores practical ways to tell stories that resonate, build trust, and help you stand out in direct sales and entrepreneurship. 💡 Episode Highlights & Time Stamps: 0:44 The Power of Storytelling in Business and Upcoming Changes 6:38 Understanding Personal Experience Stories 13:40 Personal Experience Story Example 16:44 Connecting Through Authenticity and Consistency 📌 Resources & Links Mentioned: Seven Stories that Sell Course: https://katyursta.com/checkout/seven-storiesWhat is your Storytelling Angle? Take the FUN free quiz here: katyursta.com/quizSubscribe to Katy’s Weekly Emails here: https://katyursta.com/weekly-email 👥 Connect with Katy: Instagram: @katywritescontentFacebook: https://www.facebook.com/onefitfighter Substack: https://substack.com/@katywritescontent  Website: www.katyursta.com📩 Enjoyed this episode? Leave a review on your favorite podcast platform and then tag me on social media so I can shout you out!

🎙️ Episode Summary:  In this episode of the Direct Sales Done Right Podcast, Katy Ursta explores the power of storytelling in personal branding, focusing on how to craft compelling belief stories that resonate deeply and stand out. She shares practical frameworks, personal insights, and tips for creating authentic content that impacts and connects. 💡 Episode Highlights & Time Stamps: 0:44 The Power of Storytelling in Personal Branding 4:49 Crafting Your Belief Story 8:59 The Framework of a Belief Story 17:28 The Impact of Sharing Your Story 📌 Resources & Links Mentioned: Seven Stories that Sell Course: https://katyursta.com/checkout/seven-storiesWhat is your Storytelling Angle? Take the FUN free quiz here: katyursta.com/quiz👥 Connect with Katy: Instagram: @katywritescontentFacebook: https://www.facebook.com/onefitfighter Substack: https://substack.com/@katywritescontent  Website: www.katyursta.comFree Resource: Katy’s Story Strategy Weekly Drops: https://services.katyursta.com/rerise📩 Enjoyed this episode? Leave a review on your favorite podcast platform and then tag me on social media so I can shout you out!

🎙️ Episode Summary:  In this episode of the Direct Sales Done Right Podcast, Katy Ursta explores the essential elements of storytelling and shares how crafting compelling client stories can position you as a trusted guide, deepen connections, and ultimately increase your sales.  💡 Episode Highlights & Time Stamps: 0:44 Why Your Story is Your Best Marketing 3:56 The Client Story 5:26 Positioning Yourself as the Guide 10:15 Building a Strong Case Study 13:52 Putting the Client Framework Into Practice 📌 Resources & Links Mentioned: Check out my Complete Collagen Guide here: https://katyursta.com/collagen-guide Seven Stories that Sell Course: https://katyursta.com/checkout/seven-storiesWhat is your Storytelling Angle? Take the FUN free quiz here: katyursta.com/quiz👥 Connect with Katy: Facebook: https://www.facebook.com/onefitfighter Substack: https://substack.com/@katywritescontent  Instagram: @katywritescontentWebsite: www.katyursta.comFree Resource: Katy’s Story Strategy Weekly Drops: https://services.katyursta.com/rerise📩 Enjoyed this episode? Leave a review on your favorite podcast platform and then tag me on social media so I can shout you out!

🎙️ Episode Summary:  In this episode of the Direct Sales Done Right Podcast, Katy Ursta explores the power of storytelling in marketing, emphasizing the importance of sharing authentic origin stories to connect with your audience and build trust. She provides practical frameworks for crafting and rotating your stories to enhance your marketing strategy. 💡 Episode Highlights & Time Stamps: 0:44 The Power of Storytelling in Marketing 3:26 Understanding Your Audience: Joe vs. Kathy 10:46 Crafting Your Origin Story for Impact 📌 Resources & Links Mentioned: Check out my Complete Collagen Guide here: https://katyursta.com/collagen-guide Seven Stories that Sell Course: https://katyursta.com/checkout/seven-storiesWhat is your Storytelling Angle? Take the FUN free quiz here: katyursta.com/quiz👥 Connect with Katy: Facebook: https://www.facebook.com/onefitfighter Substack: https://substack.com/@katywritescontent  Instagram: @katywritescontentWebsite: www.katyursta.comFree Resource: Katy’s Story Strategy Weekly Drops: https://services.katyursta.com/rerise📩 Enjoyed this episode? Leave a review on your favorite podcast platform and then tag me on social media so I can shout you out!

🎙️ Episode Summary:  In this episode of the Direct Sales Done Right Podcast, Katy Ursta explores why storytelling is one of the most powerful marketing tools available - and why it’s becoming even more essential in an age of AI-generated content.  She shares how authentic stories create trust, deepen relationships, and inspire action in ways that polished marketing alone never can.  Katy reflects on the impact of storytelling in her own life, discusses why today’s customers crave authenticity more than ever, and offers practical ways to begin weaving these stories into your content.  You’ll also learn the framework behind Katy’s Seven Stories That Sell, and how each one helps you stand out, build credibility, and connect with your audience on a deeper level.   💡 Episode Highlights & Time Stamps: 0:44 A Personal Thank You  2:14 Why Storytelling Matters 3:37 AI and the Need for Human Connection 7:36 The Social Media Story 12:36 The Seven Stories That Sell 13:51 Turning Connection into Action 📌 Resources & Links Mentioned: Check out my Complete Collagen Guide here: https://katyursta.com/collagen-guide The Seven Stories that Sell Course: https://katyursta.com/checkout/seven-stories Who Built this Tension You Are Feeling? Podcast by Maryam Mehrtash: https://open.substack.com/pub/wilkwilkinson/p/who-built-this-tension-you-are-feeling?utm_campaign=post&utm_medium=web👥 Connect with Katy: Facebook: https://www.facebook.com/onefitfighter Substack: https://substack.com/@katywritescontent  Instagram: @katywritescontentWebsite: www.katyursta.comFree Resource: Katy’s Story Strategy Weekly Drops: https://services.katyursta.com/rerise📩 Enjoyed this episode? Leave a review on your favorite podcast platform and then tag me on social media so I can shout you out!

🎙️ Episode Summary:  A few months ago, I was diagnosed with multiple sclerosis (MS) after six months of unexplained symptoms, MRIs, blood work, and a spinal tap. But this episode isn't just about my diagnosis—it's about what it led me to discover. We talk about what MS actually is (in simple terms), how chronic stress and the nervous system have changed the way I think about health, and why Gabor Maté's When the Body Says No completely shifted my perspective on healing. Whether you're living with an autoimmune disease, navigating burnout, or simply feeling stuck in constant fight-or-flight, I hope this conversation reminds you to slow down, ask better questions, and learn to listen when your body is trying to tell you something. In this episode, I talk about: My MS diagnosis and symptomsWhat multiple sclerosis is (simply explained)Chronic stress, the nervous system, and fight-or-flightWhy I stepped away from social mediaGabor Maté's When the Body Says NoHow this experience is reshaping my work, health, and what's next💡 Episode Highlights & Time Stamps: 0:44 Introduction to Person Health Advocacy 1:25 Early Symptoms and Path to Diagnosis 6:58 Understanding MS and Autoimmune Conditions 10:11 The Influence of Social Media Algorithms on Health Perceptions 12:09 Discovering the book, ‘When the Body Says No’ and Stress-Disease Connection 15:35 My Diagnosis and My Next Steps 18:29 Moving Beyond Diagnosis and Identity 21:11 Redefining Success and Visualizing Healing 23:15 How the Diagnosis Changed Work and Vulnerability 25:26 Future Focus on Story, Healing, and Neurocoaching 📌 Resources & Links Mentioned: Check out my Complete Collagen Guide here: https://katyursta.com/collagen-guide 'When the Body Says No: Exploring the Stress-Disease Connection' by Gabor Maté: https://a.co/d/0boFQsxX👥 Connect with Katy: Facebook: https://www.facebook.com/onefitfighter Substack: https://substack.com/@katywritescontent  Website: www.katyursta.comInstagram: @katywritescontentFree Resource: Katy’s Story Strategy Weekly Drops: https://services.katyursta.com/rerise📩 Enjoyed this episode? Leave a review on your favorite podcast platform and then tag me on social media so I can shout you out!

🎙️ Episode Summary:  Take the storytelling quiz here: katyursta.com/quiz In this episode of the Direct Sales Done Right Podcast, Katy interviews financial coach Jaclyn Wise to explore practical strategies for managing fluctuating income, overcoming money mindset challenges, and building financial stability for entrepreneurs and direct sellers. Who's Jaclyn? Jaclyn Wise is a financial coach and founder of The Wise Way, and she's helped more than 150 clients gain clarity and control over their money - whether that means paying off debt, building a runway to launch a business or make another big life change, or simply feeling more confident with everyday money decisions. A former public school math teacher, Jaclyn paid down debt of her own, from student loans to car payments, without months of restriction, and now helps her clients find that same sustainable path to ease and intentionality in their finances. 💡 Episode Highlights & Time Stamps: 0:44 Introduction to Financial Coaching and Its Importance 4:30 Understanding the Feast and Famine Cycle 6:20 Managing Fluctuating Income and The Importance of Knowing Your Numbers 14:42 Mindset and Money Management 20:46 Creating a Financial Cushion 24:32 The Role of Tracking in Financial Success 30:45 The Difference Between Financial Coaching and Advising 33:04 Working with a Financial Coach 36:58 Implementing Regular Money Dates with Partners 📌 Resources & Links Mentioned: Connect with Jaclyn https://www.jaclynwise.com/Apply for coaching: https://www.jaclynwise.com/applyFree Expenses Mgmt App:  https://www.rocketmoney.com/👥 Connect with Katy: Facebook: https://www.facebook.com/onefitfighter  Instagram: @katywritescontentWebsite: www.katyursta.comFree Resource: Katy’s Story Strategy Weekly Drops: https://services.katyursta.com/rerise📩 Enjoyed this episode? Leave a review on your favorite podcast platform and then tag me on social media so I can shout you out!