Advertise on podcast: It's Obvious

Rating

★★★★★

from

2 reviews

Description

"It's Obvious" is hosted by Kierra Conover, a marketing strategist helping service providers become the obvious choice in their industry. Kierra brings 13 years of corporate marketing experience from Gap Inc. and has built a six-figure agency from scratch. She's helped 30+ entrepreneurs generate over $500K in sales. And in that time, she noticed something important: most of the marketing advice online is not made for service-based businesses. It's designed for coaches, course creators, and digital product sellers—people who sell education, not done-for-you or done-with-you services. Which is why it feels off when you're told to host a webinar to sell your $10K branding package, run a five-day challenge to sell your operations management package, or build a workshop to get leads for your catering services. When in reality, there's an entirely different approach that needs to happen when you're selling hands-on, custom services that require trust, time, and a completely different sales process. Here, the strategies are designed exactly for service providers and aspiring agency owners who want to become the obvious choice for their clients. This podcast is where Kierra breaks down how to attract clients through content while maintaining the work you love and the life you've built. Each week, you'll get practical, no-BS insights on offer clarity, positioning, content strategy, and systems designed for service providers who are busy in client delivery. Tune in and learn how to become the obvious choice in your industry. Visit: www.klcthestudio.com

Unlock It's Obvious podcast Email contact info,
Listeners & Audience details

Email contact information

Direct podcast contact details

Listeners

Audience numbers & engagement insights

Audience details

Podcast Insights

Podcast episodes

Check latest episodes from It's Obvious podcast

Ep 99. How to Blend Intuition and Strategy Without Overcorrecting

2026/01/29

Your gut says one thing. Your data says another. And you're stuck trying to figure out which one to listen to. Maybe you feel called to shift your content strategy, but the numbers say what you're doing is working. Or maybe you want to go all in on a new platform, but you don't know if it'll actually generate revenue. Here's what I've learned after years of consulting clients who are intuition-led but need the data and strategy component: it's not one or the other. It's both. And there's an order to it. This episode is about how to lead with your intuition—and then back it up with data so you can move forward with confidence. Inside the episode: The truth about leading with strategy when you're emotionally checked outHow to test whether your gut instinct is actually supported by revenueWhy I spent three months testing subject lines, CTAs, and timing before I committedWhat to do when you love something but the numbers don't support it yet Links: Book a 90-Minute Brand Intensive: Buy hereLearn About 6-Month Brand Consulting: HereConnect with me on Instagram: @klc.thestudio

Ep 98. You Changed Your Content and Now No One's Engaging. Here's What's Happening.

2026/01/22

You finally started selling your offer consistently. You're showing up with sales content. You're pitching your services. And now your engagement has tanked. Five likes on a post that used to get fifty. Crickets in the comments. Your email open rates dropped from 55% to 30%. And you're spiraling, wondering if you broke something. Here's what's actually happening: you didn't break anything. You're in a shift period. And your audience needs time to adjust. This episode is about what happens to engagement when you change your strategy—and why you need to wait it out before you panic and quit. Inside the episode: Why engagement drops when you start selling (and why that's not a bad sign)The difference between an audience that likes you vs. an audience that will buy from youHow long you actually need to wait before you assess if your strategy is working Links: Book a 90-Minute Brand Intensive: Buy hereLearn About 6-Month Brand Consulting: HereConnect with me on Instagram: @klc.thestudio

New Podcast Name: Buh Bye Data Over Drama

2026/01/15

Well folx... Data Over Drama is officially retired, and the podcast has a new name: It’s Obvious. In this short announcement episode, I’m sharing why I made the shift, what’s staying the same, and what this new chapter is really about. While data will always be part of how I work (and how I help clients make smart marketing decisions), the heart of my work has always been about something bigger: helping service providers become the obvious choice in their industry. What It’s Obvious is all aboutThis podcast is for service providers who are: Creating good content but still not getting consistent inquiriesGetting engagement, likes, and compliments… without sales to matchFeeling lost in the noise despite being really good at what they do We’ll talk about marketing, content strategy, trends, and positioning! I'm so grateful you are here. See our services www.klcthestudio.com/services

Ep 97. Should you start a Substack? What marketing channels you need to be on in 2026

2026/01/15

Everyone's talking about Substack. LinkedIn is having its main character moment. Threads is... well, we're not really sure what Threads is doing anymore. And you're over here wondering if you're supposed to be on all of them. I get this question literally every week in my Breakthrough Intensives: "Should I start a Substack? Should I finally commit to TikTok? What about YouTube—is it too late?" And my answer? It depends. Not on what everyone else is doing. Not on what's "hot" right now. On what your business actually needs. This episode is how to stop chasing platforms and start making decisions based on your data. Inside the episode: Why long-form written content (blog or Substack) still matters in 2026When Substack makes sense for your business (and when it doesn't)How to audit what's actually working in your marketing right nowThe platform decision framework I use with consulting clients Links: Book a 90-Minute Brand Intensive: Buy hereLearn About 6-Month Brand Consulting: HereConnect with me on Instagram: @klc.thestudio

Ep 96. A Simple Framework for Making Marketing Decisions When Everything Feels Overwhelming

2026/01/08

It’s new year new me seasonnnnn. There’s a certain kind of energy that starts floating around this time of year. More ideas, bigger plans, and a growing sense that something is shifting, even if it’s hard to name exactly what yet. Along with that energy usually comes a flood of options. Launch the new offer. Start TikTok. Get back on YouTube. Finally build that email funnel. Hire a copywriter. Invest in the program everyone seems to be talking about. None of these are bad ideas. They’re solid, exciting possibilities, which is exactly why this moment can feel so heavy. That’s why I created this episode. It’s the framework I use to slow everything down, look at what’s actually on the table, and bring focus back to what makes sense for the season you’re in, without the pressure to chase everything at once. Inside the episode: The one thing most founders skip before committing to a new strategyWhat to prioritize when every marketing decision feels equally importantHow to protect what's working while you experiment with what's nextWhy giving yourself permission to change your mind isn't failure Links: Book a 90-Minute Brand Intensive: klcthestudio.com/servicesLearn About 6-Month Brand Consulting: klcthestudio.com/servicesConnect with me on Instagram: @klc.thestudio

Ep 95. How She Built a Six-Figure Brand (While She Kept Her 9-to-5) – Featuring Karina F. Daves

2025/12/18

What does it actually take to scale to six figures when you're working a high-level corporate job, raising a family, and refuse to sacrifice your life for your business? In this episode, I sit down with our brand management client, Karina F. Daves. Karina is a marriage coach who had her first six-figure year while managing a daily commute, a demanding career, and 2 kiddos. In this conversation, we talk about all the things she pushed back on, what she eventually surrendered to, and the moments that actually shifted everything. We also get into what it looks like to work with someone who doesn't chase you, doesn't force you into a formula, and respects that real growth happens on your timeline—not theirs. We're pulling back the curtain on: The sales call data that made her realize she was solving the wrong problemWhat finally changed her mind about the strategies she resisted for monthsWhat it really means to have a brand manager vs. hiring another team member or a coach. The difference between clients who are ready to invest and people who just want free coaching in your DMs Ways to work with usSee our services here Karina IG Here Karina Website Here

Ep 94. How to Scale Your Visibility Without Becoming a Content Machine

2025/12/10

I know lately a lot of you are puttin in work with your marketing. You’re showing up. You’re doing the things. You’ve posted. You’ve emailed. You’ve even tried batching. But lately? It’s starting to feel... heavy. Like you're doing a lot, but it’s not actually moving the needle. And you're not alone. We’re in a season where the whole “just pump it out” content strategy is burning people out. What used to work in 2020... showing up constantly, posting 3 reels a day, staying glued to your IG stories... just doesn’t work the same anymore. Back then, it was a volume game. Now? The game has changed. But that leaves the big question: How do you still grow your visibility and reach new people without doubling your output or becoming a full-time content creator? That’s exactly what we’re diving into in this episode. We’re getting into:Why visibility without direction is just noise (and how to get clear on where you're actually going)What to put on your plate when you take something off (because you can't just eliminate Instagram without a plan)The KPIs that actually matter when you're shifting your marketing strategy (hint: it's not engagement)How to train your audience to interact with you in a new way (and why you have to hold the line while they adjust) Ways to work with usSee our services here

Ep 93. Creating Case Studies That Make Buyers Say Yes ft Mariela De La Mora

2025/11/20

Buyers are savvier, the market is noisier, and testimonials aren’t moving people the way they used to. In this episode, we break down how to create case studies that don’t just show results, but actually build trust and drive decisions. Mariela Del la Mora joins Kierra to unpack how she used case studies to respond to a shift in buyer behavior, meet more nuanced objections, and turn a slower-than-expected launch into a six-figure success. What This Episode CoversWhy client wins alone aren’t enough to close sales anymoreHow to pivot your marketing when warm leads stop converting and how to reach colder, more discerning buyers.Why even the best testimonials can fall flat and how to use case studies to shift buyer beliefs.The psychology behind why potential clients rule themselves out of your offer and how you can reframe that with the right storytelling. If you’ve been wondering…What to do when people say they love your work but still don’t buy.Whether it’s too early or too late to invest in case studies.How to market to people who have already invested before and are more skeptical this time around.What it really looks like to sell sustainability and nuance instead of hype and screenshots. You’re going to love this episode! It’s deep, tactical, and full of ah-ha moments for seasoned service providers and coaches alike. Links MentionedMariela’s Podcast: Cycle Breakers & Money Makers Private Podcast: Identity ROI Follow Mariela on Instagram Want to turn your own client results into sales? Explore our Content Retainer

Ep 92. Lead Gen Panic: “I feel like I don't have enough leads and it's the same people watching my content"

2025/09/17

You check your views and it’s the same 10 people every day. Your IG reach is down, your story replies are quiet, and you’re starting to wonder if anyone’s even seeing your content, let alone buying from it. But before you spiral into “I need more leads,” this episode is here to give it to you straight. The truth is, you probably don’t have a visibility problem. You have a conversion problem. Let’s talk about why lead gen isn’t the magic fix for low sales and what to focus on instead. What This Episode Covers• Why Instagram makes you feel like you’re not doing enough • What’s really happening when the same people always watch your stories • When you actually need more leads and when you don’t • The hidden conversion opportunity sitting inside your existing audience • Tiny objections that keep warm leads from buying and how to address them Ways to Work With Us1:1 Consulting Convert the leads you already have with content that speaks directly to your most aligned buyers. Done-for-You Content Retainer Skip the strategy and let us handle the content creation for you so you can stay focused on delivering. [Book a sales call to get started]

Ep 91. Content Consistency: “I keep falling off with my content"

2025/09/10

Creating content only when you're inspired feels good in the moment, but it rarely supports the long game. In this episode of Data Over Drama, we’re digging into the habit of going all in during a launch or a creative high and then disappearing when life gets lifey. If you’ve ever ghosted your audience between launches or struggled to be visible when you didn’t “feel like it,” this one is for you. What This Episode Covers• Why content driven by emotion leads to inconsistent sales • How your content habits are shaping your business habits • The real cost of hot-and-cold visibility • Why your audience stops trusting you when you disappear • Practical tools to help you build a content rhythm that lasts Ways to Work With Us1:1 Consulting Book more sales calls with aligned clients through content that reflects your actual work and impact. Done-for-You Content Retainer Attract aligned clients with consistent, conversion-focused content created for you. [Book a sales call to get started]

Ep 90. Messaging Clarity: “I don't know what to say in my content"

2025/09/03

If you're coaching clients, delivering great work, and still feeling stuck when it comes to content, you're not missing strategy. You're dealing with mindset noise. This episode breaks down why content can feel so confusing even when you know your stuff. The content that converts is often the easiest to create. It already exists inside your business. You just need to learn how to use it. What This Episode Covers• Why content feels harder than it should • The real reason “I don’t know what to say” keeps showing up • How to use your actual work with clients to create relevant, powerful content • What makes simple content more effective than over-edited posts • How to build the skill of showing up and selling through stories you already have Ways to Work With Us1:1 Consulting Book more sales calls with aligned clients through content that reflects your actual work and impact. Done-for-You Content Retainer Attract aligned clients with consistent, conversion-focused content created for you. [Book a sales call to get started]

Ep 89. How We Support Our ADHD Clients With Content Creation

2025/08/18

I don't have ADHD, but many of my Content Retainer clients do—and I've noticed some patterns in how they need support with content creation that go beyond what standard business advice acknowledges. While everyone's pushing "just batch your content" and "create a content calendar," my ADHD clients are fighting against systems that work against their brains. In this episode, I share what I've observed: Why ADHD entrepreneurs get caught up in nuance and want to capture ALL the detailsThe heightened awareness of how content will be perceived (and why this creates analysis paralysis)Why content created "on the fly" feels more natural than batched contentHow the regret cycle works—wanting to change content immediately after posting The typical solutions everyone suggests—batching content, having team members write it, or using AI tools—all miss the mark because they don't account for how ADHD brains actually work. These approaches either fight against their natural processing style or miss the nuance and complexity that feels essential to them. See more about our services here www.klcthestudio.com/services

Ep 88. Why Your Content Isn't Converting (And What To Do About It)

2025/08/09

If you've ever wondered why your amazing content isn't turning into paying clients, this episode is for you. Because the truth is, you're probably making one of two major mistakes that are killing your conversions without you even realizing it. In this episode, we're diving into why I rarely buy from people's content (even though I invest regularly) and what you can learn from that to finally start converting your audience. Here's what we get into: Why spending time convincing people they have a problem is actually wasting your time and theirsThe difference between talking to problem-aware vs. problem-unaware audiences (and why this matters for your bottom line)Why all that educational "how-to" content might be helping people DIY instead of hiring youThe real objections your audience has that you're not addressing in your contentHow to use case studies to show you've literally dealt with every scenario possibleWhat conversations belong in your content vs. what should wait until after they pay you By the end of this episode, you'll understand exactly why your content feels like it's not working and have a clear path to create content that actually answers the questions keeping people from buying. Check out our services here www.klcthestudio.com/services Come hang out on IG @klc.thestudio

Ep 87. Selling Isn’t the Problem. It’s How You Were Taught to Do It

2025/06/18

If you’ve ever said “I hate selling,” this episode is for you. Because the truth is, you probably don’t actually hate selling. You just haven’t found a way to sell that feels natural to you. In this episode, we’re unpacking why selling in your content often feels weird, off, or just straight-up cringe. Especially when you’re being told to either teach or tell your story, with no real strategy in between. Here’s what we get into: Why the whole “just tell your story” or “just add value” advice isn’t cutting it anymoreThe real reason content starts to feel pushy, preachy, or performativeWhat to do instead if you want to sell in a way that feels honest and actually convertsHow to create content that answers objections before they ever hit your DMs By the end of this episode, you’ll finally understand what’s been missing in your sales content and how to fix it without having to write cringe pitch posts or share personal stories that feel out of place. Want help selling without the cringe? Inside the Content Retainer, we: Take your sales calls, coaching calls, and DMsPull out hidden objections your audience isn’t saying out loudAnd turn that into weekly done-for-you content that actually converts You’ll never have to guess what to say again. Learn more or try a content trial Not sure what kind of content seller you are? Take the Content Archetype Quiz and get a free strategy based on your personality. It’s like Human Design meets content planning, and it’ll help you figure out how to sell without sounding like anyone else.

Ep 86. When Clients Say “I Can’t Afford It,” Here’s What They Really Mean

2025/04/23

What This Episode Covers If you’ve ever thought “maybe I should lower my price” or “maybe they just can’t afford it,” this episode is going to shift everything for you. We’re unpacking what’s really going on when someone passes on your offer—and how to fix it without touching your rates. You’ll Learn Why price objections are usually value objections in disguiseThe nail salon test (yes, really) that explains consumer behavior perfectlyHow your messaging—not your price—is likely the real sales blockThree shifts to turn your content from “inspirational” to “irresistible”The subtle art of urgency (without the fear tactics)