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★★★★★

4.6

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9 reviews

Description

Welcome to Subscription Box Answers, the podcast for anyone looking to start or scale a successful subscription box business. I'm Liam Brennan, co-founder of BusterBox, a dog subscription box company that we started in a spare bedroom back in 2016. Since then, we've grown to thousands of subscribers and over $13 million in sales, and along the way, I've learned a ton about what it takes to make a subscription box business thrive.In this no-nonsense podcast, I'll be sharing all of my proven tips and strategies for building a successful subscription box business, from sourcing products to marketing to reducing churn.Whether you're just starting out or looking to take your existing business to the next level, you'll find valuable insights and actionable advice here. I will show you that it is possible to start your own subscription box business from your spare bedroom with little money and turn it into a full-time income.Got a question you want answered on the show? Join my free Facebook group at www.SubscriptionBoxResources.com and post it there or email me at [email protected]. Thanks for tuning in, and I can't wait to help you build the subscription box business of your dreams!

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Check latest episodes from Subscription Box Answers podcast

Should you sell one time boxes?

2026/10/02

Should you sell one-time boxes in your subscription box business? The answer is maybe but it all comes down to the numbers. In this episode, I explain why you need to understand how much it costs to acquire a customer, how much profit you make on each box, and how many one-time buyers become long-term subscribers. One-time boxes can be a great way to introduce people to your business, but do the finances actually make sense? Let’s break it down.

Does Your Subscription Box Website Really Need A VSL?

2026/09/28

Should You Use a VSL on Your Subscription Box Website? Would a video sales letter help you get more subscribers, or would it add another step between your visitors and the checkout? In this episode of *Subscription Box Answers*, I explain why VSLs are common for coaching, digital products and services, but less common for subscription boxes. I share why I’ve never felt BusterBox needed one, what I’d focus on first when building a sales page, and when a video could be worth testing. If you’re thinking about adding a VSL to your website, this episode will help you decide whether it’s the right next move for your box.

What I’ve Really Been Doing for the Last 12 Months

2026/09/21

A lot has changed over the last 12 months. In this episode, I’m sharing what I’ve really been working on behind the scenes from launching TopDog Prizes and growing it into a seven-figure business in a very short space of time to everything happening with BusterBox and my Subscription Box Founders Skool membership. I also talk about what I learned from running monthly five-day challenges, why I changed my marketing strategy and the new book funnel I’m currently building. Most importantly, I explain how we used the audience, experience and marketing skills we developed through BusterBox to identify an entirely new business opportunity and how you can uncover similar opportunities within your own business.

Do These 10 Things To Make Sure Your Meta Ads Convert This Q4!

2026/09/14

Q4 is a massive opportunity for subscription box businesses—but it also brings higher advertising costs and much more competition. In this episode of Subscription Box Answers, I share 10 things you should be doing now to give yourself the best possible chance of having a successful Q4. I cover: Why you should turn off Meta’s AI enhancementsHow to create a strong offer that drives actionKnowing your maximum allowable CACWhy you need both Reels and static imagesCreating seasonal ads for Halloween, Black Friday and ChristmasFollowing up with potential customers every dayMaking sure one-time products are actually profitableGetting your website ready to convert more visitorsChecking your Meta Pixel and conversion trackingWhy you need to start testing before advertising becomes more expensiveSimply spending more money on Meta ads is not a strategy. You need the right offer, accurate numbers, strong creative, consistent follow-up and a website that converts. Get these things right now, and you will give your subscription box business the best possible chance of having a very strong Q4.

How to Win Back Cancelled Subscribers With Meta Ads

2026/09/07

Most subscription box businesses are sitting on a huge opportunity: customers who already know their brand, enjoyed their subscription and could be persuaded to come back. In this episode, I explain why reactivating cancelled subscribers is one of the easiest ways to generate extra revenue—and how you can use simple Meta ads to reach past customers and win them back. These people are often far easier and cheaper to convert than complete strangers. If you’re constantly chasing new subscribers while ignoring the ones who have already bought from you, you could be leaving a serious amount of money on the table.

Do These 10 Things To Have A Terrible Q4

2026/08/31

If You Want to Have a Terrible Q4, Do These 10 Things This is a tongue-in-cheek episode designed to highlight just how ridiculous some of the mistakes subscription box owners make every Q4. Yet people continue making them year after year. If you want to lose sales, stunt your growth and make as little money as possible during the biggest shopping season of the year, follow these 10 steps. But if you actually want a successful Q4, do the complete opposite.

How To Use "Mini Campaigns" On Meta To Grow Your Subscription Box Business.

2026/08/24

Today I’m talking about something I’ve been doing with Meta ads that goes against a lot of the advice you hear at the minute. Running lots of smaller campaigns instead of putting everything into one big campaign. It’s something that’s been working well for me across a few different accounts. Usually I’ll have campaigns running on smaller budgets and spread the spend out, rather than trying to force everything through one massive campaign. It gives me more control. If something starts going south, I can turn it off pretty quickly and replace it without messing with everything else. Obviously, if you can scale one big campaign and it keeps performing, great. But for a lot of subscription box businesses, there simply isn’t enough demand to keep scaling one campaign forever. With Q4 coming up, this can be a really handy strategy to have in your back pocket. I explain exactly how I’m doing it in today’s episode.

Should You Buy Another Subscription Box Business?

2026/08/17

If you’re given the opportunity to buy another subscription box business, should you do it? In this episode, I walk you through the pros and cons of acquiring another subscription box, what you need to look out for before doing a deal, and the biggest mistakes that could turn a great opportunity into a very expensive problem.

If I Lost Everything & Had to Start a Subscription Box From Scratch, Here’s What I’d Do

2026/08/10

If I lost everything tomorrow and had to start a brand-new subscription box business from scratch, what would I do? In this episode, I break down exactly how I’d approach it in 2026, from choosing the right niche and creating the offer to getting those first subscribers and building something that can actually become profitable. After 10 years in the subscription box industry, there are a lot of things I’d do differently if I had to start all over again.

Don't Become A Subscription Box Advertising Victim This Q4...

2026/08/03

To build a successful business, you need one thing above all else... A way to acquire customers that's repeatable, profitable, and scalable. That's the real secret. Without it, your business will always struggle to grow, no matter how good your product is. In today's episode, I break down what it really takes to build a customer acquisition system that fuels long-term growth. I'll also show you how to avoid becoming an advertising victim. If you want to grow your business with confidence, this is an episode you won't want to miss.

Q4 Prep: Do This Now To Make The Most Money Before Year End

2026/07/27

Q4 is fast approaching... and for most subscription box businesses, it's the biggest opportunity of the year. This is where you'll make the most money, but only if you prepare properly. In today's episode, I share exactly what you need to do right now to put yourself in the best possible position for a record-breaking Q4. From choosing the right offer and planning your stock to getting your cash flow ready and preparing your marketing, I'll walk you through the practical steps you can take today to maximise your sales before the end of the year.

How to Use Cultural Moments to Sell More Subscription Boxes

2026/07/20

In This Episode, I'll show you how we used cultural moments like the World Cup to make the exact same subscription feel fresh and relevant, without changing the core offer. You'll also learn how to apply the same strategy to events like Wimbledon, Fashion Week, Christmas and more, so you can grab attention, create urgency and sell more subscriptions throughout the year.

This Is Probably The Reason Your Lead Quality Is Rubbish!

2026/07/13

Are cheap leads actually helping your subscription box grow… or are they quietly wasting your money? In this episode of Subscription Box Answers, we’re talking about one of the biggest mistakes I see subscription box owners make when running Facebook and Instagram ads. They launch a lead campaign, start getting $1 or $2 leads, and think everything is working perfectly… But a few weeks later, they realise something important: Nobody is buying. The truth is Meta is extremely good at finding exactly what you ask for. If you ask for cheap leads, it will find people who complete forms. That doesn’t always mean it will find people ready to become paying customers.

All Revenue Is Not Created Equal....

2026/07/06

In this episode of Subscription Box Answers, I’m giving you an important reminder… Not all revenue is created equal. Some revenue is good, the kind that actually makes your business stronger, grows your profit, and puts money in your pocket. But some revenue is bad revenue… It gives you that big dopamine hit when you see sales coming in 😂 The Stripe notifications are flying. The numbers look amazing. But behind the scenes? You’re losing money on every customer. And that type of growth can kill your subscription box faster than standing still. In this episode, I break down the difference between revenue that grows your business… and revenue that quietly destroys it. Because the goal isn’t just more sales. The goal is building a subscription box that actually makes money.

How To Sell Your Subscription Box And Make Maximum Money

2026/06/29

On this episode of Subscription Box Answers, we discuss how to maximise the value of your subscription box business when it comes time to sell. We cover why the best exits are planned months, sometimes years in advance, and how identifying the right type of buyer can dramatically increase what your business is worth. If you're planning on selling your subscription box at any point in the future and want to make the process as smooth as possible while maximising the amount of money you walk away with, this episode is for you.

Podcast reviews

Read Subscription Box Answers podcast reviews

4.6 out of 5

9 reviews

★★★★★

O757 2025/06/23

Love the Podcast!

I love how helpful these podcasts are. Great show.

★★★★★

KR in MD 2024/01/02

A must listen for any sub box entrepreneur

Liam provides wonderful insight and awesome Tactical ideas in every episode. I’ve been a mentee of his for years and my box business keeps growing tha...

★★★★★

Seattlemother 2023/10/14

Immensely practical and encouraging

I’m truly grateful for Liam’s podcast. I’m just getting started with a new subscription box and he has helped to address many of the areas that were I...

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