
Advertise on podcast: The 30 Percent Podcast
Rating
5from
This podcast has
197 episodes
Language
EnglishPublisher
The 30 Percent PodcastExplicit
No
Date created
2023/01/03
Latest episode
2026/10/23
Average duration
79 min.
Release period
8 days
Description
The 30 Percent Podcast is a podcast that focuses on the Kenyan music industry. The name is derived from the astonishing stat that between 30% - 40% of music played on Kenyan radio stations is Kenyan. Our goal is to see this percentage go up significantly. We will also broadly discuss global music industry trends and contextualize them through the lens of two music producers based in Kenya.
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Podcast episodes
Check latest episodes from The 30 Percent Podcast podcast
Episode 203 | A Step Down From Ubuntu
2026/10/23
We begin today's episode with a recap of Afam's talk on music business, music law and IP at Homeboyz Institute (9:33), next, commentary on X leads us to a conversation about the value of “monoculture” in our industry (21:47). Bien announces his upcoming project “Alusa Continua” with a tracklist (42:40), then some international music business news with YouTube joining streaming services with AI detection [for music] on it's platform and UMG suing Distrokid (49:00), and finally new music reviews (1:01:06).
Intro: Kapitani, Toxic Lyrikali - "Shing" produced by Jojez
Pick of the Week: Mura, Stacy Kamatu, Kato Change - "Mwanake"
By highlighting music, we aim to help the podcast’s featured artists and songs get the recognition they deserve.
Episode 202 | On the Ledge (Kickin’ it with Abigael Diana)
2026/10/16
This week we're Kickin’ It with Abigael Diana of Ongeza Volume! We start the episode by talking about the Martell Swift Academy that we were a part of (6:11), then recap the different shows we attended recently including Tina Ardor's “Adorn”, DJ Mura's 'Murata' listening party, Mordecai Dex's “Dexclusives” and more (13:39). South Africa's Prince Kaybee had some things to say about the Kenyan Oontz scene (32:15), Bien signs with American Label QC (38:46), then a wrap up of recently released music (49:55).
Intro: Kaa La Moto, MAKAMANDA - "Hatufanani" produced by Master Kip
Pick of the Week: Partraw, Lisa Oduor-Noah- "Nini Ni Kupe" produced by FMP Pan Da Beat
By highlighting music, we aim to help the podcast’s featured artists and songs get the recognition they deserve.
Episode 201 | No One's Coming to Save You (with Mordecai Dex)
2026/10/08
This week, we're sitting down with singer, songwriter, and hitmaker Mordecai Dex for a conversation. We discuss about his songwriting process (8:51), the process of working inside super group Kodong Klan (31:00), we also talk about sampling culture in Kenya’s music industry (51:24). Also, he lets us know what to expect at his upcoming show, Dexclusives (1:04:25), a special performance from ViBES & LoVESoNGS and so much more!
By highlighting music, we aim to help the podcast’s featured artists and songs get the recognition they deserve.
Episode 200 | The Lightbringer (with Joey Akan)
2026/09/25
For our milestone 200th episode we sit down with Joey Akan, one of the most prominent, and influential music journalists in the African music scene. He talks to us about his start in journalism (5:33), outside labels coming into Africa (27:50), the growth of the Nigerian music Industry (41:55), artists losing their hunger (58:10), the importance of owning your masters as an artist (1:06:24), and much more!
Pick of the Week: Sauti Sol - "Isabella"
By highlighting music, we aim to help the podcast’s featured artists and songs get the recognition they deserve.
Episode 199 | Buy KE (with Tina Ardor)
2026/09/17
This week we sit with Artist, A&R, and label owner Tina Ardor to talk her start in deejaying (13:00), running her label Migati Music with her brothers (36:32), difficulties working with foreign producers in the Afro House scene (1:12:21). She also talks to us about her upcoming EP “NDETO” and her ARDORN Live Show at Masshouse (1:17:57) and much more!
Intro: Ally Fresh, Mura, Tina Ardor - "Sumbua"
Pick of the Week: Tina Ardor, Mura - "Ndeto"
To bring more awareness to the different genres of music within the industry we hope to see the artists & songs discussed in the podcast receive the recognition they deserve.
Episode 198 | Tall Kings (with Faiza Hersi)
2026/09/10
In this episode we sit down with A&R, Artist Manager, and show curator Faiza Hersi to talk about the origins of her career managing Karun (7:03), music rollouts & working with Altair Said and Xenia Manasseh (26:37), her copyright battle with Anastasia Kirathe (57:53), the upcoming show featuring Yussef Dayes (1:05:50) and more!
Pick of the Week: Xenia Manasseh, Ywaya Tajiri - "Aje" produced by Ukweli
To bring more awareness to the different genres of music within the industry we hope to see the artists & songs discussed in the podcast receive the recognition they deserve.
Episode 197 | Maslow's Triangle of Entertainment
2026/09/03
We begin today's episode with a recap of Watendawili's Wozaa World, and a few observations from the show (7:39). Following that, a live event app, Aluta, was announced, will it change how we experience live shows? (24:22). We then mention the passing of Stoopid Boy, and some of the internets reactions to it (44:10), and finally, we review music that was released this week (47:04).
Intro: HOOD BOYZ - "Pedeshe" produced by Odzz
Pick of the Week: Mura, Nes Mburu, Big Nyagz, Udulele - "Kata"
To bring more awareness to the different genres of music within the industry we hope to see the artists & songs discussed in the podcast receive the recognition they deserve.
Episode 196 | Unstable Ronaldo
2026/08/27
This weeks episode begins with a recap of Both Zaituni and Stacy Kamatu's shows that we attended (7:55). After that we debate some hot takes about the Kenyan music scene starting off with Sofiya Nzau’s teased collaboration with Chloe Bailey and Skyla Tylaa. We highlight a claim on Twitter that says Sofiya bypassed all the local gatekeepers (16:50). Following that we tackle whether Millennials are carrying the Kenyan music scene (35:36), KAMP gets more organizations on its side in its fight with KECOBO (44:29), and recently released music reviews (54:56).
Intro: Eko Dydda - "Wisemen"
Pick of the Week: Abuela - "CheffK"
The podcast aims to highlight diverse music genres and help featured artists and songs gain deserved recognition.
Episode 195 | For Sure, Allegedly
2026/08/20
This week, Faiza Hersi accused Anastasia Kirathe of copying Xenia Manasseh's "Rudia" for her video "Karma" with both Anastasia and the music director denying the claims (16:28), after that, another Jakes Nyanjom of Homeboyz Radio accuses our artists of not creating songs good enough for the International market, is he right? (37:03). we then review new music that came out this week (56:50).
Intro: Jodye Faneto , AJAY- "Jicho Pevu" produced by Skinny Gean
Pick of the Week: Altair Said - "So Easy" produced by Pascal Balletti, Paya
To bring more awareness to the different genres of music within the industry we hope to see the artists & songs discussed in the podcast receive the recognition they deserve.
Episode 194 | Kilimanistan
2026/08/13
We start todays episode with a recap of Sam's CBDeep experience and Xenia Manasseh's Album listening (9:11). After that, we get into a conversation on artists and try to answer the question, “What is a performance worth?” (21:16). Next, is CMO news where there is a proposal to collect royalties through the eCitizen platform (43:50). We then wrap up the episode with new music reviews (47:39).
Intro: Moji Shortbabaa - "Mbogi Oyee!"
Pick of the Week: ABN grym - "ya dig"
To bring more awareness to the different genres of music within the industry we hope to see the artists & songs discussed in the podcast receive the recognition they deserve.
Episode 193 | A Very Mysterious Podcast
2026/08/06
Today's episode begins with a recap of the Safari Oontz Rituals show (1:00), after that, Ywaya Tajiri was the subject of some tweets leading us to talk about artists visibility and vulnerability (15:48). Next, super producer Kenny Beats questions producers (and artists) letting people into their creative process (35:48). We then wrap up the episode with new music reviews (56:46).
Intro: Kaa La Moto, MAKAMANDA - "Team Discipline" produced by GRANDMASTATEK, Master Kip
Pick of the Week: Nikki Wakaba, Cedz Imagination - "Lowkey"
To bring more awareness to the different genres of music within the industry we hope to see the artists & songs discussed in the podcast receive the recognition they deserve.
Episode 192 | Glazing for a Reason
2026/07/30
We begin with a recap of The Spotify Greasy Tunes event, and the recent shows we went for (13:20), then we talk about The Recording Industry of Kenya (RIKE) being unveiled as Kenya’s National Agency for the ISRC and news of other Labels planning to join UMG with headquarters in Kenya ( 28:00). After that we discuss the natural progression of artists and the shifting landscape in the culture (38:37), and then end the episode with new music reviews and our pick of the week (51:34).
Intro: Jua Isat, Irat, Mr. Lu* - "Hadandawa"
Pick of the Week: Kapitani - "Kitemeo" produced by Capo
To bring more awareness to the different genres of music within the industry we hope to see the artists & songs discussed in the podcast receive the recognition they deserve.
Episode 191 | The PBC
2026/07/23
We begin the episode with a recap of our Spotify Greasy Tunes Live show (8:50). After that, we have a conversation guided by entertainment journalist Claris Khalayi about albums and their relevance in todays music scene (15:10) which leads to a conversation about the importance of digital marketing (34:00). We then wrap up the episode with new music releases and our pick of the week (54:52).
Intro: Nu Fvnk- "Uyu 8"
Pick of the Week: Shad Mziki - "Ready Set Go" produced by Wuod Omollo
To bring more awareness to the different genres of music within the industry we hope to see the artists & songs discussed in the podcast receive the recognition they deserve.
Episode 190 | Name and Shame
2026/07/16
We begin with an update on the upcoming live show with Spotify Greasy Tunes (15:18), then an update on the ongoing CMO drama with KAMP and the Recording Industry of Kenya (RIKE) clapping back at KECOBO after their accusations (18:30). After that, another update on AI, as a new labeling system is proposed for songs made with it (29:20), then a review of music that came out this week (42:12).
Intro: Big Nyagz, Mura, Ayrosh - "Balenciaga"
Pick of the Week: Ally Fresh, Chris Barr - "Laiti"
To bring more awareness to the different genres of music within the industry we hope to see the artists & songs discussed in the podcast receive the recognition they deserve.
Episode 189 | Alternative Lil Broism
2026/07/09
We begin the episode with a recap of Savinnah's listening party at the Purple Onion, leading to a conversation about alternative music and how to make it successful (17:27), Next The CMOs are fighting again. KECOBO strips KAMP of their right to collect royalties after they were accused of misusing artist royalties and Afam has a theory that may explain why (37:38). We then wrap up the episode with a review of the music that came out this previous week (48:50).
Intro: King Kaka - "Shang" produced by DTX
Pick of the Week: Garvin Mungai - "Doba Noma" produced by Tyrelm
To bring more awareness to the different genres of music within the industry we hope to see the artists & songs discussed in the podcast receive the recognition they deserve.
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