
Advertise on podcast: The 30 Percent Podcast
Rating
5from
This podcast has
163 episodes
Language
EnglishPublisher
The 30 Percent PodcastExplicit
No
Date created
2023/01/03
Latest episode
2026/02/03
Average duration
66 min.
Release period
8 days
Description
The 30 Percent Podcast is a podcast that focuses on the Kenyan music industry. The name is derived from the astonishing stat that between 30% - 40% of music played on Kenyan radio stations is Kenyan. Our goal is to see this percentage go up significantly. We will also broadly discuss global music industry trends and contextualize them through the lens of two music producers based in Kenya.
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Check latest episodes from The 30 Percent Podcast podcast
Episode 167 | We’ve Lost the Recipes
2026/02/03
Afam's interaction with an artist recently inspires a conversation on artistry and the use of AI to create (10:26). After that, we go through the 2026 Grammy ceremony winners and talk about the controversy surrounding Tyla's win (39:18) We then review new music (1:02:11)
Intro: Caleb Awiti - "HYPNOTIC" produced by Paya Beats
Pick of the Week: Mordecai Dex - "Kichapo" produced by Mordecai Dex
To bring more awareness to the different genres of music within the industry we hope to see the artists & songs discussed in the podcast receive the recognition they deserve.
Episode 166 | Quintuple Gang
2026/01/27
Nonini sat down with Chaxy for a conversation and said some interesting things, we begin the episode by talking about some of them (9:22). Next, an article highlighting Luminate's music report proposed that there is a fundamental shift happening in the music industry (28:24), the Kilele Summit is set to happen in February (40:00). We then wrap up the music with new music reviews (42:36).
Intro: 40 FOO, 4Mr Frank White, BigMan- "Kalibar" produced by Ee Lai
Pick of the Week: Kaa la Moto, Double Gang- "Shamba"
To bring more awareness to the different genres of music within the industry we hope to see the artists & songs discussed in the podcast receive the recognition they deserve.
Episode 165 | Vitamin O
2026/01/21
On today's episode, we address music blogger and critique John Muchiris's statement about wanting to see some of our legacy artists go International, why we think they won't, and then try to answer why the industry seems to be obsessed with our artists going international. Is it necessary? (8:38), then review some new music (47:04).
Intro: Savara - "Farova Forever" produced by Savara, Hendrick Sam, Trvor Magak
Pick of the Week: Buruklyn Boyz, Ajay- "Game" produced by jk be4ts
To bring more awareness to the different genres of music within the industry we hope to see the artists & songs discussed in the podcast receive the recognition they deserve.
Episode 164 | Prophets and Crabs
2026/01/14
We begin this weeks episode with a discussion on artists and industry professionals holding each other back (15:08). We then talk about popular American streamer IShowSpeed touring the country (32:06) and then mention Hybe and the moves they are making in the African scene (44:06). We then wrap up the episode with new music reviews (46:34).
Intro: AMYRA, Foozak, KUZO (KE)- " Prophecy" produced by Foozak, KUZO (KE)
Pick of the Week: Mutoriah, Ayrosh- "Day One" produced by Mutoriah
To bring more awareness to the different genres of music within the industry we hope to see the artists & songs discussed in the podcast receive the recognition they deserve.
Episode 162 | Standards
2025/12/24
We begin the episode with a recap of Blankets and Wine over the weekend (7:51), and then go on to discuss the Tukutane show that featured Gabzy and Asake, bringing up the negatives from the show as well as the unfortunate loss of life due to a stampede (25:44) We also talk about Kodong Klan refusing to perform at the same event (41:09), then wrap up the episode with new music reviews (53:57).
Intro: GTB Emzee, AUGUST IV- "Dawa Ya Mapenzi"
Pick of the Week: Sohno, Nes Mburu- "Mwende"
To bring more awareness to the different genres of music within the industry we hope to see the artists & songs discussed in the podcast receive the recognition they deserve.
Episode 161 | Locking In (with DJ Mura)
2025/12/17
We've got a special guest lined up! DJ Mura joins the show to take us through his journey, discussing everything from his beginnings as a DJ/Producer to the nuances of DJ etiquette and the critical role of networking. He talks about ghost producing for fellow producers, and tells us how he curates a successful set as a DJ . We also talk about some of his recent collaborations and his upcoming performance at Blankets and Wine. Tune in!
Intro: DJ Mura K.E, Ywaya Tajiri - "Katika" produced by DJ Mura K.E
Pick of the Week: DJ Mura K.E, Ywaya Tajiri - "Tycoon" produced by DJ Mura K.E
To bring more awareness to the different genres of music within the industry we hope to see the artists & songs discussed in the podcast receive the recognition they deserve.
Episode 160 | Participation Trophies
2025/12/10
We begin the episode with a recap of the Industry event that Sam attended (9:20), The Cavemen were also at The Alchemist this weekend, courtesy of Nairobi Rnb (13:29). We then talk about the upcoming Blankets and Wine show, the line up and what we expect to see plus something special for the listeners of the Podcast (18:51). After that we go over some of our observations for this years Spotify Wrapped (29:36), and then wrap up the episode with new music reviews (49:21).
Intro: Labdi - "Ondiege Biro" produced by Labdi Ommes
Pick of the Week: Arrow Bwoy, Watendawili - "Tumewaka"
To bring more awareness to the different genres of music within the industry we hope to see the artists & songs discussed in the podcast receive the recognition they deserve.
Episode 159 | Social Engineering
2025/12/02
We begin todays episode with a review of Ongeza Volume's The Setlist KE that happened over the weekend then we go deeper into some things that could make our live shows better (11:00). Next, What is important for an artists career? Is it enough to make good music or are there greater factors in determining success? (23:30). We then talk about DJ AG putting a spotlight on Kenyan artists (50:23), as well Kaycyy being in the country (55:20). We wrap up the episode with some reviews of new music as well as our pick of the week (57:45).
Intro: Elsy Wameyo - "CRASH OUT" produced by Wuod Omolo
Pick of the Week: Petrooz - "Njoo Tujaribu Tena"
To bring more awareness to the different genres of music within the industry we hope to see the artists & songs discussed in the podcast receive the recognition they deserve.
Episode 158 | Dystopian
2025/11/26
We begin today’s episode with some international news. Roc Nation has announced that they’re entering the distribution space and will be taking 15% of artists’ royalties, is it worth it for artists? (7:16) Next, we discuss Warner Music’s newly announced partnership with AI company Udio (33:38). Spotify is also hinting at a collaboration with sample discovery platform WhoSampled, potentially integrating it into their premium service (40:12) We then get into the recent controversy surrounding Burna Boy, who came under fire for kicking out a tired fan during his show. Was he justified? (43:09) Finally, we wrap up the episode by reviewing the latest music releases (50:31).
Intro: Dylan-S, Aahil, Brooklyn Boyz, Silverstone Barz, Makdem - "Jabanation" produced by Dylan Sejpal, Aahil Kanji
Pick of the Week: Licky - "Paracetamol" produced by Mp3 Meech
To bring more awareness to the different genres of music within the industry we hope to see the artists & songs discussed in the podcast receive the recognition they deserve.
Episode 157 | Sprinkle in the C’s
2025/11/18
We begin the episode with a review of Show Dem Camp and Blinky Bills Kashata Show at Nairobi Street Kitchen (8:57), Then on to this weeks big conversation. Is Sauti Souls Grammy win legit? Why are our KE artists paid less for shows? And what value does an award such as a Grammy add to an artist? (17:38) Also, we go into the Recording Academy's rule book to see who doesn't deserve one of their prestigious awards (35:27) We then wrap up the episode with new music reviews and play our pick of the week (51:38)
Intro: Mbithi - "Shangaa" produced by Kiriama
Pick of the Week: DJ Mura K.E, Ywaya Tajiri - "Waridi" produced by DJ Mura K.E
To bring more awareness to the different genres of music within the industry we hope to see the artists & songs discussed in the podcast receive the recognition they deserve.
Episode 156 | Suns Out, Buns In
2025/11/11
We begin with a recap of the Celebrity Fight Night and talk about Barak Jacuzzis win (6:52), then talk about gentrification in the Nairobi music scene (11:36). Also, it's Grammy season, we go through the list of nominations and offer some criticism for the prestigious awards (37:50) then wrap up the episode with some new music and our pick of the week (43:52).
Intro: Ochungulo Family, Ethic, JH972 - "Physical" produced by JH972
Pick of the Week: Bien, Fancy Fingers, Nature- "Life Goes On" produced by Fancy Fingers, Martyn Stewart/ The Listening Planet
To bring more awareness to the different genres of music within the industry we hope to see the artists & songs discussed in the podcast receive the recognition they deserve.
Episode 155 | The New Creatives
2025/11/04
We begin this episode with a conversation about creativity, and what we can do to be present in more markets as the Kenyan music industry (7:11), then, we talk about UMG entering the Artificial Intelligence race and what that may mean for artists and creatives moving forward (27:11). We wrap up the episode with new music reviews (41:29).
Intro: Albeezy - "Beezy Where U Been" produced by Cap
Pick of the Week: Matata, Coster Ojwang - "Pararira" produced by Wuod OmolloTo bring more awareness to the different genres of music within the industry we hope to see the artists & songs discussed in the podcast receive the recognition they deserve.
Episode 154 | Side Quests
2025/10/28
We begin this episode by talking about the upcoming celebrity fight nights, and put in our predictions on who wins (10:11), We then discuss Toxic Lyrikali and VJ Patelos ongoing beef (21:38). Radio 254 announced their awards for 2025, and we review the list (38:38). Finally, we wrap up the episode with new music reviews and our pick of the week (52:05).
Intro: Nikita Kering, Max Kering, DJ Taric, Trill Xoe, Vic West, Omphile Mosome - "Pendana Nawe" produced by Vic West
Pick of the Week: Savinnah- "Hakika" produced by So Fresh
To bring more awareness to the different genres of music within the industry we hope to see the artists & songs discussed in the podcast receive the recognition they deserve.
Episode 153 | Nu Nairobi
2025/10/21
We begin this weeks episode with a recap of Njerae's Four Letter Word Deluxe listening party (11:10), We then get into. conversation about Nu Nairobi, what it was and why we think it didn't achieve its full potential (19:44). After that, we review some new music (50:56).
Intro: AFU, KUZO, Nes Mburu- "Ninapo" produced by Aftab Sheikh, Trvor Dingira, Paul Mwangi, Nes Mburu
Pick of the Week: Njerae, Bensoul - "Colors" produced by Kobby Worldwide
To bring more awareness to the different genres of music within the industry we hope to see the artists & songs discussed in the podcast receive the recognition they deserve.
Episode 152 | Rats vs Frogs
2025/10/14
We begin with a review of the recent Safari Oontz show at Alchemist (10:01) Next, are artists forced to give up their value at the beginning of their careers or does the industry need to change the way it treats 'up and comers'? (14:32), Also, Blankets and Wine could find themselves in court over their September 28th show (35:55), Finally, we wrap up the episode with new music (42:20).
Intro: Elsy Wameyo- "Wameyo" produced by Elsy Wameyo, Wuod Omollo
Pick of the Week: Ukweli, Xenia Manasseh- "EAST2HWOOD" produced by Brendern Shaheed Denousse
To bring more awareness to the different genres of music within the industry we hope to see the artists & songs discussed in the podcast receive the recognition they deserve.
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