Advertise on podcast: Entrepreneur School (In the AI Era)

Every time someone uses an AI tool you built, somebody pays for it. If you sell courses, programs, memberships or templates and you're thinking about putting AI inside them, this episode gives you five questions to answer before you do. After our live AI Product Build Lab, the same pricing questions kept coming up, and we made some big pricing decisions at wAIv that week. I walk through the questions I asked myself, starting with the cost most creators never see: custom GPTs hid it, and a tool people access directly puts it on you. The bigger question for you: if AI is part of what you deliver, have you decided what it costs, or is it just happening? The 5 questions to ask before you sell AI: How long should someone have access to your offer?Can a low-ticket offer cover its own AI usage?What happens when the access window ends?Which of your offers need AI inside them at all?What happens when your heavy users show up? Also in this episode: Why your custom GPT felt free and your next tool won'tThe utility meter running behind every AI toolHow wAIv pricing ties to your growth CHAPTERS 00:50 Somebody pays for every AI tool 02:30 What it means to be the tech engine 04:20 Inference cost in plain English 05:05 Why your custom GPT felt free 06:45 Question 1: how long should access last 09:20 Question 2: can a low-ticket offer carry AI 10:55 What we landed on for wAIv 12:45 Questions 3 to 5: before you build 14:05 Decide on purpose >Introducing wAIv This episode is brought to you by wAIv—our brand-new platform built for online experts who want to securely build and sell AI tools powered by YOUR thinking, YOUR frameworks and YOUR methodology. wAIv helps you create Bot Squads—a suite of AI tools that work together to help your clients implement your expertise faster and with better results than ever before. >Your Next Steps: Come build one live. Get into the AI Product Build Lab for a dollar with code PODCAST1: https://graviastudio.com/build/?code=PODCAST1 See what an AI tool built on your expertise actually looks like. Explore wAIv: https://graviastudio.com Follow our new Instagram account @joinwaiv: https://instagram.com/joinwaiv >Thanks for Listening! If you enjoyed this episode, please help us share it by: Following the show—this helps you stay updated and supports us! Leaving a positive review—this boosts our ranking and helps more entrepreneurs find the podcast. -------------------------- Entrepreneur School is proud to be featured on the Feedspot list of 30 Best Canada CEO Podcasts! https://blog.feedspot.com/canadaceopodcasts/

If you're letting AI write your emails, posts and sales pages and wondering why nothing's landing, this one's for you. Jen Liddy is a messaging diagnostician and former English teacher. She's spent years helping experts find their voice, and she's watched AI change how her clients write. We talk about why you need to know your own voice before you can push back on a robot. We also cover why she stopped building $6,000 messaging guides and the signs that your messaging is the real problem. The bigger question for you: can you say what you want to say before you ask AI to say it for you? WHAT YOU'LL LEARN: Why AI copy sounds "pretty good" to you and flat to everyone elseJen's "say it ugly" rule for getting to your real messageHow she uses AI to break her own bad writing habitsThe signs your messaging is the problem, before you blame your logo, offers or pricingWhy your audience needs specifics now, and why feelings alone won't landWhere to start when a full messaging overhaul feels like too much CHAPTERS 01:35 The bio that says what it means 03:39 The hill Jen will die on with AI 07:03 You have to be able to validate the output 10:58 When AI beats saying nothing at all 12:15 The therapist who stopped trusting her voice 16:50 Say it ugly, then make it better 18:16 Using AI to break your own bad habits 24:26 Why she stopped selling $6,000 messaging guides 29:31 How to know you have a messaging problem 34:11 Start with your website header >MEET JENCONNECT WITH JENIntroducing wAIv This episode is brought to you by wAIv—our brand-new platform built for online experts who want to securely build and sell AI tools powered by YOUR thinking, YOUR frameworks and YOUR methodology. wAIv helps you create Bot Squads—a suite of AI tools that work together to help your clients implement your expertise faster and with better results than ever before. >Your Next Steps: Build your first protected AI product. Join the AI Product Build Lab for just $1 with code PODCAST1: https://graviastudio.com/build/?code=PODCAST1&price=1 See what an AI tool built on your expertise actually looks like. Explore wAIv: https://graviastudio.com/waiv >Thanks for Listening! If you enjoyed this episode, please help us share it by: Following the show—this helps you stay updated and supports us! Leaving a positive review—this boosts our ranking and helps more entrepreneurs find the podcast. -------------------------- Entrepreneur School is proud to be featured on the Feedspot list of 30 Best Canada CEO Podcasts! https://blog.feedspot.com/canadaceopodcasts/

If you run a membership, course or coaching program and want AI to help your clients actually implement, this one's for you. Nadine Nethery, a customer experience and retention strategist, joined me to walk through the AI tools she's built into her membership and workshops. She shared three of them. The first is a survey builder that packages 10 years of her framework. The second powered an interactive workshop that converted 28% of live attendees within 24 hours. The third is a roadmap builder that gets new members committed to a six-month plan on day one. The bigger question for you: where could an AI tool clear the friction that stops your clients from doing the work, and where do you want your own perspective front and centre? WHAT YOU'LL LEARN: Why a ChatGPT-built customer avatar makes a risky foundation for your marketingHow Nadine turned a done-for-you service into a tool her members run themselvesThe workshop format that had attendees diagnosing their own gap live, then buyingThe virtual scratchie card idea for adding loyalty rewards without a full rewards programWhy course sales are slowing and what Nadine's turning hers intoHow to decide where AI should touch your business first CHAPTERS 00:00 AI that puts more of you into your programs 04:19 A survey builder trained on 10 years of frameworks 07:21 The danger of ChatGPT-made customer avatars 10:14 The webinar that converted 28% in 24 hours 12:37 Loyalty gaps and the virtual scratchie card 15:09 Protein, macros and the objection AI erases 19:14 The roadmap builder that kills overwhelm 21:35 Why course sales are slowing down 23:06 Courses teach thinking, AI tools apply it 30:12 Why she built for clients before the back end >MEET NADINECONNECT WITH NADINEIntroducing wAIv This episode is brought to you by wAIv—our brand-new platform built for online experts who want to securely build and sell AI tools powered by YOUR thinking, YOUR frameworks and YOUR methodology. wAIv helps you create Bot Squads—a suite of AI tools that work together to help your clients implement your expertise faster and with better results than ever before. >Your Next Steps: Build your first protected AI product. Join the AI Product Build Lab for just $1 with code PODCAST1: https://graviastudio.com/build/?code=PODCAST1&price=1 See what an AI tool built on your expertise actually looks like. Explore wAIv: https://graviastudio.com/waiv >Thanks for Listening! If you enjoyed this episode, please help us share it by: Following the show—this helps you stay updated and supports us! Leaving a positive review—this boosts our ranking and helps more entrepreneurs find the podcast. -------------------------- Entrepreneur School is proud to be featured on the Feedspot list of 30 Best Canada CEO Podcasts! https://blog.feedspot.com/canadaceopodcasts/

This episode is the practical guide to planning your Custom GPT migration. Your custom GPTs have a deadline. Your IP shouldn't be the thing you give up to meet it. OpenAI is retiring custom GPTs, and enterprise workspaces lose theirs on December 11. If you built GPTs for your clients or your audience, you need a plan, and the most popular option right now asks you to hand over everything inside them. What you'll learn: The three piles to sort your GPTs intoWhat to do with internal versus free or paid custom GPTsWhat to tell your paying clients before December (even if you haven't decided yet)What someone gets when you hand them a skill file, and why that matters for your paid programsWhat hosting a free bot costs, and when it's worth it CHAPTERS 01:07 The decision you need to make before December 11 01:44 Where custom GPTs started and what frustrated me 03:07 What OpenAI just announced 04:15 Sort your GPTs into three piles 05:53 What to do with paid program GPTs 07:09 What you hand over with a skill file 08:50 Why your IP still matters 10:15 The mixing problem nobody's talking about 13:45 AI options for your free GPTs 16:29 Where wAIv fits Resources mentioned: OpenAI's custom GPT retirement FAQ: https://help.openai.com/en/articles/20001519-custom-gpt-retirement-and-migration-faq Email me: [email protected] >>Your Next Steps: Bring your custom GPT to the AI Product Build Lab on October 8. Get your seat for $1 with code PODCAST1, plus a free two-week wAIv trial: https://graviastudio.com/build/ See what an AI tool built on your expertise looks like. Explore wAIv: https://graviastudio.com/waiv Follow our new Instagram account @joinwaiv: https://instagram.com/joinwaiv >>Introducing wAIv This episode is brought to you by wAIv—our brand-new platform built for online experts who want to securely build and sell AI tools powered by YOUR thinking, YOUR frameworks and YOUR methodology. wAIv helps you create Bot Squads—a suite of AI tools that work together to help your clients implement your expertise faster and with better results than ever before. >>Thanks for Listening! If you enjoyed this episode, please help us share it by: Following the show—this helps you stay updated and supports us! Leaving a positive review—this boosts our ranking and helps more entrepreneurs find the podcast. -------------------------- Entrepreneur School is proud to be featured on the Feedspot list of 30 Best Canada CEO Podcasts! https://blog.feedspot.com/canadaceopodcasts/

AI doesn't fix a broken marketing strategy. It just breaks it faster. Laura Kendrick and I have been having low-key debates about AI for two years inside a business group we're both in, so I finally just put her on the mic and asked her what hill she'd die on. Her answer was immediate. AI is a genuinely powerful tool with real limits, and it can expand your brand voice and your strategy but it can never build them. What you'll learn: The exact point where an AI-built brand book stops serving you, and what to do when you hit itWhy validating AI output is the whole job, and how to do it when you're the only expert in the roomThe research AI physically cannot do for you, no matter how good your prompts getHow to decide whether a platform deserves you at all, including the uncomfortable Instagram question CHAPTERS 02:02 The hill she'll die on about AI 03:10 Where the AI brand book falls apart 04:30 AI only knows the inner emotions wheel 05:56 Validating output when you're the expert 10:38 The research AI can't go get 13:44 The signals you need to stop and strategize 18:10 Great tactics with nothing connecting them 22:48 A strategy that starts with the founder 28:30 The $7.5 million Instagram story 37:30 Plan it like it's your own wedding Laura Kendrick is an online marketing strategist and the founder of Cheeky Copy. After six years writing copy and building brand voice for online business owners, she now teaches established coaches, course creators, and service providers how to turn scattered marketing into a smarter, more connected strategy that actually leads to sales. Her core belief: you don't need more marketing, you need a better plan. >CONNECT WITH LAURA>Grab Laura's resource Laura made a private podcast called Welcome In, all about folding humanness, hospitality and real care into your marketing whether you're operating at scale or keeping it small. https://cheekycopy.co/welcome-in >Introducing wAIv This episode is brought to you by wAIv-our brand-new platform built for online experts who want to securely build and sell AI tools powered by YOUR thinking, YOUR frameworks and YOUR methodology. wAIv helps you create Bot Squads-a suite of AI tools that work together to help your clients implement your expertise faster and with better results than ever before. >Your Next Steps: 🤖 Build your own AI tool using Claude (in under 2 hours) with the AI Product Build Lab. Podcast listeners save 98%: https://graviastudio.com/build/?code=podcast1 Follow our new Instagram account @joinwaiv: https://instagram.com/joinwaiv >Thanks for Listening! If you enjoyed this episode, please help us share it by: ⭐ Following the show-this helps you stay updated and supports us! ⭐ Leaving a positive review-this boosts our ranking and helps more entrepreneurs find the podcast. -------------------------- Entrepreneur School is proud to be featured on the Feedspot list of 30 Best Canada CEO Podcasts! https://blog.feedspot.com/canadaceopodcasts/

I got pitched by a bot. Then I put the guy on my show. Craig Shoemaker's research agent found my podcast, figured out who I talk to and why he'd be a fit, and handed him the shortlist. Then Craig wrote the email himself. That distinction is the whole episode. He coaches education entrepreneurs, which is my people under a different name, and he's spent 25 years in big tech and 15 as a course creator. So when he says AI has changed this industry forever and also that you shouldn't burn your business down over it, he's earned both halves of that sentence. We got into the seductive part of AI, the part where you feel invincible and start shipping things you haven't thought through. Guilty. My own audit told me my build muscle was strong and my ship muscle wasn't. Craig got the identical result, which made me feel a lot better. The part that stuck with me most was his gotcha moment. If you're the kind of person who listens to a podcast about AI, you're further ahead than you think. WHAT YOU'LL LEARN: Why the value of information dropped and what took its placeThe advisor agent that started calling Craig out on his own patternsHow to run the test that shows you exactly where AI can and can't replace what you teachWhy your customers still aren't asking Claude the thing you're afraid they're askingWhat hundreds of coaching call transcripts can tell you about your ICP that a blank worksheet never willThe difference between scrappy validation and shipping your flagship half-baked CHAPTERS 01:50 Who education entrepreneurs actually are 03:13 What AI has done to this industry so far 05:20 Confidently off in the wrong direction 07:16 The agent that called him out 10:40 Strong build muscle, weak ship muscle 14:09 The Own Your AI Gap assessment 16:20 The gotcha moment nobody mentions 21:10 Hundreds of transcripts beat a blank page 27:28 The niche AI couldn't touch 33:08 Actual intelligence >MEET CRAIGCONNECT WITH CRAIGIntroducing wAIv This episode is brought to you by wAIv-our brand-new platform built for online experts who want to securely build and sell AI tools powered by YOUR thinking, YOUR frameworks and YOUR methodology. wAIv helps you create Bot Squads-a suite of AI tools that work together to help your clients implement your expertise faster and with better results than ever before. >Your Next Steps: Build your own AI tool using Claude (in under 2 hours) with the AI Product Build Lab. Podcast listeners save 98%: https://graviastudio.com/build/?code=podcast1 Follow our new Instagram account @joinwaiv: https://instagram.com/joinwaiv >Thanks for Listening! If you enjoyed this episode, please help us share it by: Following the show-this helps you stay updated and supports us! Leaving a positive review-this boosts our ranking and helps more entrepreneurs find the podcast. -------------------------- Entrepreneur School is proud to be featured on the Feedspot list of 30 Best Canada CEO Podcasts! https://blog.feedspot.com/canadaceopodcasts/

Most experts are thinking about how AI can make their content faster. I’m far more interested in what happens when AI helps your clients actually use your expertise. Today, you’re hearing me on the other side of the microphone. This conversation originally aired on Ellen Yin’s Cubicle to CEO podcast, where we unpacked the accidental series of coffee dates, custom GPT frustrations and client implementation gaps that eventually became wAIv. We also got into a much bigger question: What happens to the value of your intellectual property when someone can feed your course materials, worksheets and best ideas into generic AI? You’ll learn: The critical difference between generic AI and expert-backed AIWhy online courses can teach people how to think, but AI tools let them use your thinkingThe security and access problem creators encounter when sharing custom GPT linksHow Bot Squads combine custom AI tools, shared context and orchestrated workflowsWhy “give away your best stuff” deserves another look in the AI eraHow a hybrid human-plus-AI model can create better client results without replacing the expert CHAPTERS 01:01 A little role reversal 04:33 The rise of expert-backed AI 06:30 When strategy never gets implemented 09:06 The custom GPT security problem 13:11 Is wAIv replacing ChatGPT? 16:42 Bot Squads around the boardroom table 19:30 When three AI tools have a baby 24:05 Removing friction for your clients 27:33 Should you still give it away? 32:30 Why the hybrid model wins >CONNECT WITH ELLENIntroducing wAIv This episode is brought to you by wAIv—our brand-new platform built for online experts who want to securely build and sell AI tools powered by YOUR thinking, YOUR frameworks and YOUR methodology. wAIv helps you create Bot Squads—a suite of AI tools that work together to help your clients implement your expertise faster and with better results than ever before. >Your Next Steps: Build your own AI tool using Claude (in under 2 hours) with the AI Product Build Lab. Podcast listeners save 98%: https://graviastudio.com/build/?code=podcast1 Follow our new Instagram account @joinwaiv: https://instagram.com/joinwaiv >Thanks for Listening! If you enjoyed this episode, please help us share it by: Following the show—this helps you stay updated and supports us! Leaving a positive review—this boosts our ranking and helps more entrepreneurs find the podcast. -------------------------- Entrepreneur School is proud to be featured on the Feedspot list of 30 Best Canada CEO Podcasts! https://blog.feedspot.com/canadaceopodcasts/

Jasmine Jonte runs CRE8TION, a done-for-you program design agency that's built 160 programs and reached more than 100,000 students.This whole conversation revolves around one question: now that anyone can generate a course outline in ten minutes, what are people actually paying for? Her answer is that they were never paying for the information. The passive income promise sold to experts in 2020 was a marketing lie, and AI didn't break the model so much as make the crack impossible to ignore. She walks through where her clients use AI inside a program build, where they deliberately don't, and what the standard looks like now that buyers know what good feels like. What you'll learn: Why the barrier to entry keeps dropping while client expectations keep climbingThe $7,500 program that showed her experts know what they know but can't teach itWhat her clients are replacing workbooks and calculators withThe one thing she says AI can't be coded withHow to talk about AI use with clients who have friction around itThe closing line about lifetime value that reframes your whole delivery model CHAPTERS 01:05 Meet Jasmine Jonte 02:05 From Teacher to Agency 03:52 AI Raises the Bar 06:58 New Client Expectations 09:00 Beyond Information Dumps 12:03 Personalization at Scale 15:08 How Much AI to Use 17:23 Positioning and Disclosure 22:53 Case Studies in Action 28:02 Make Results Easy 29:28 Where to Connect >MEET JASMINECONNECT WITH JASMINEIntroducing wAIv This episode is brought to you by wAIv—our brand-new platform built for online experts who want to securely build and sell AI tools powered by YOUR thinking, YOUR frameworks and YOUR methodology. wAIv helps you create Bot Squads—a suite of AI tools that work together to help your clients implement your expertise faster and with better results than ever before. >Your Next Steps: Join me live at the AI Product Build Lab on October 8 and build your first squad using the new Claude connector. $1 with code PODCAST1: https://graviastudio.com/build/?code=PODCAST1 See what an AI tool built on your expertise actually looks like. Explore wAIv: https://graviastudio.com/waiv Follow our new Instagram account @joinwaiv: https://instagram.com/joinwaiv >Thanks for Listening! If you enjoyed this episode, please help us share it by: Following the show—this helps you stay updated and supports us! Leaving a positive review—this boosts our ranking and helps more entrepreneurs find the podcast. -------------------------- Entrepreneur School is proud to be featured on the Feedspot list of 30 Best Canada CEO Podcasts! https://blog.feedspot.com/canadaceopodcasts/

If you're a business owner who's built custom GPTs to share with your clients or sell as a product, listen in. On August 16th, 2026, OpenAI stopped letting personal accounts create or publish new custom GPTs. That covers the Free, Go, Plus and Pro tiers. Existing GPTs still work. Editing an existing one still works with an eligible subscription. Creating a new one to share is what's gone. There was no email about it. I found out from some buzz online and went and checked my own account. In this episode I walk through what actually changed, what I found when I tested it, and the bigger question underneath it all. What does this mean for you if your methodology is sitting inside a tool on somebody else's platform? What you'll learn: What OpenAI changed on August 16th, in their own words, and what still worksMy take on why this happened now, and what an 852 billion dollar valuation has to do with itThe backup habit to start this week for your GPT instructions, knowledge files and settingsWhy custom GPTs were never designed for what we've been using them forWhat multi-tenant access, data privacy and gated delivery mean for a non-technical builderHow a bot squad differs from a single GPT, using Nicole Pearl's Pearl Pitch Desk as an example CHAPTERS 0:00 What OpenAI changed without telling you 00:45 The exact wording of the new rule 01:40 What still works, and what doesn't 03:10 The IPO theory nobody's saying out loud 05:25 Back up everything you've built 06:35 You built something OpenAI never intended 10:13 What a bot squad actually looks like 11:50 The part vibe coders forget about 12:55 Claude and wAIv, the wedding of the century 16:40 No need to panic, but do decide --- >Mentioned in this episode The AI Product Build Lab, Friday August 28, 11 a.m. to 1 p.m. MDT. Podcast listeners get in for $1 with the code PODCAST1, and the link below applies it automatically. Can't make it live? Register anyway and you'll get the replay, plus an invite to the next live session. https://graviastudio.com/build/?code=PODCAST1 --- >Introducing wAIv This episode is brought to you by wAIv—our brand-new platform built for online experts who want to securely build and sell AI tools powered by YOUR thinking, YOUR frameworks and YOUR methodology. wAIv helps you create Bot Squads—a suite of AI tools that work together to help your clients implement your expertise faster and with better results than ever before. --- >Your Next Steps: 🤖 Join me live at the AI Product Build Lab on August 28 and build your first squad using the new Claude connector. $1 with code PODCAST1: https://graviastudio.com/build/?code=PODCAST1 🤖 See what an AI tool built on your expertise actually looks like. Explore wAIv: https://graviastudio.com/waiv 🤖 Follow our new Instagram account @joinwaiv: https://instagram.com/joinwaiv --- >Thanks for Listening! If you enjoyed this episode, please help us share it by: ⭐ Following the show—this helps you stay updated and supports us! ⭐ Leaving a positive review—this boosts our ranking and helps more entrepreneurs find the podcast. -------------------------- Entrepreneur School is proud to be featured on the Feedspot list of 30 Best Canada CEO Podcasts! https://blog.feedspot.com/canadaceopodcasts/

I've been pretending my ManyChat is set up for about two years now. Here's my actual system: someone comments the keyword, I see it, and then I manually DM them the next day like it's 2016. So when Angelica Pompy came on the show and dropped a plot twist about ManyChat in the first ninety seconds, I was already leaning in. Angelica generates about 65% of her revenue from Instagram. She's not anti-automation. She just knows exactly where it belongs and where it quietly costs you money. She sold a $3,400 VIP day in the DMs with no sales call, no funnel, no link. Just a video message and a few voice notes back and forth. And the story she tells about the event she wanted to attend but never bought a ticket for, because the host never followed up, is the most useful thing I've heard all month about why your launches underperform. We're all so busy automating the top of the funnel that we've automated away the part where someone actually decides to buy. What you'll learn: The exact moment ManyChat stops helping and starts costing you salesWhy a $3,400 offer can close faster in the DMs than through a full email sequenceThe follow-up gap that makes you think nobody's interested when they actually wereHow Angelica labels and tracks leads in Instagram, and why that system breaks after 30 daysHer three-post rotation and why she never sells in every postWhat "success" on social actually looks like when a viral post isn't the goal CHAPTERS 02:30 The ManyChat plot twist 03:38 When ManyChat actually earns its place 04:13 The New York event she refused to automate 06:05 A $3,400 VIP day closed in the DMs 06:56 The follow-up that lost her sale 09:24 Labelling leads before they disappear 12:11 The video message that got an instant yes 17:18 Where 65% of her revenue comes from 20:41 Building a lead system the algorithm can't erase 27:56 The three post rotation she teaches >MEET ANGELICACONNECT WITH ANGELICAIntroducing wAIv This episode is brought to you by wAIv—our brand-new platform built for online experts who want to securely build and sell AI tools powered by YOUR thinking, YOUR frameworks and YOUR methodology. wAIv helps you create Bot Squads—a suite of AI tools that work together to help your clients implement your expertise faster and with better results than ever before. >Your Next Steps: 🤖 See what an AI tool built on your expertise actually looks like. Explore wAIv: https://graviastudio.com/waiv 🤖 Train AI to sound like you (in under 2 hours) with BrandCalibrator™: https://ksco.ca/brandcalibrator/ Follow our new Instagram account @joinwaiv: https://instagram.com/joinwaiv >Thanks for Listening! If you enjoyed this episode, please help us share it by: ⭐ Following the show—this helps you stay updated and supports us! ⭐ Leaving a positive review—this boosts our ranking and helps more entrepreneurs find the podcast. -------------------------- Entrepreneur School is proud to be featured on the Feedspot list of 30 Best Canada CEO Podcasts! https://blog.feedspot.com/canadaceopodcasts/

If you host collaborations or work with affiliate partners, you know the drill. You build the swipe file, you send the Drive link, and half the people who said yes never actually promote. Dr. Destini Copp fixed that. She has Claude read a partner's own emails and website, learn how that person writes, then build them a personalized page in their voice with their coupon code and copy they can paste in as-is. One affiliate used just the PS and made six sales. This isn't an AI-for-speed story. It's AI used to make something more personal than she could have made it by hand, which is a use case almost nobody's talking about. What you'll learn: The affiliate setup that turns a "hard no" ask into an easy yesWhy she built the first page manually and never had to build anotherHow to use AI for customization instead of volumeThe anatomy of a free event that brings in $30k to $50kWhere an AI power user still insists on a human, every time CHAPTERS 01:15 Two businesses, a full time job, and AI 04:27 The affiliate page that changed everything 09:43 Six sales from a single PS 11:04 What she was doing before this 14:20 The Claude skill that builds the whole package 19:30 How free events pay contributors twice 24:49 Where the revenue lift actually showed up 29:32 Inside the $37 to $50,000 funnel 32:11 The one job she won't give to AI 34:48 The 1% better rule >MEET DESTINICONNECT WITH DESTINI>Grab Destini's resource Destini's giving away Creator's Daily Focus, a free Claude skill that runs every morning and tells you the one thing to work on to actually move your business, plus what to skip. https://lab.destinicopp.com/daily-focus >Introducing wAIv This episode is brought to you by wAIv—our brand-new platform built for online experts who want to securely build and sell AI tools powered by YOUR thinking, YOUR frameworks and YOUR methodology. wAIv helps you create Bot Squads—a suite of AI tools that work together to help your clients implement your expertise faster and with better results than ever before. >Your Next Steps: 🤖 See what an AI tool built on your expertise actually looks like. Explore wAIv: https://graviastudio.com/waiv 🤖 Discover what AI tool you can build and sell by going through the AI Product Playbook: https://graviastudio.com/playbook Follow our new Instagram account @joinwaiv: https://instagram.com/joinwaiv >Thanks for Listening! If you enjoyed this episode, please help us share it by: ⭐ Following the show—this helps you stay updated and supports us! ⭐ Leaving a positive review—this boosts our ranking and helps more entrepreneurs find the podcast. -------------------------- Entrepreneur School is proud to be featured on the Feedspot list of 30 Best Canada CEO Podcasts! https://blog.feedspot.com/canadaceopodcasts/

You know that moment when you're up at midnight building web pages, running project ideas through Claude and feeling incredibly productive... and meanwhile there are two real humans waiting for you to send a simple follow-up email that would actually make you money? Yeah. That's where this episode went. I sat down with Laura Schoenfeld and expected a conversation about how she uses AI in her business. What I got was a full mirror held up to every expert-based entrepreneur (myself included) who's gotten so swept up in what AI can do that they've completely lost track of what their business actually needs them to do. Laura's a business coach who works with established experts already at six figures and beyond, and she's watching smart, talented people outsource the one thing that makes them money (their voice, their thought leadership, their sales conversations) to AI while spending hours building systems nobody asked for. The examples she shared will make you cringe. And the litmus test she uses to decide what AI should and shouldn't touch in your business is something I'm stealing immediately. What you'll learn: Laura's test for deciding what belongs with AI and what doesn'tWhy competing on content volume is dead and what you're actually competing on nowThe real reason AI-generated sales copy falls flatHow to identify the four core money-making activities in your business and protect them from over-automationWhy AI might actually be making you less productive, not more, and how to set boundaries around it 00:19 – Welcome and Guest Intro 02:10 – AI Hype and Shiny Objects 06:43 – AI FOMO and Business Fit 07:02 – When AI Outsourcing Backfires 10:56 – The Outsource Litmus Test 14:19 – Quality Over Volume Content 17:58 – Podcast Workflow Automation 28:00 – Priorities and Guardrails 32:15 – Money Making Activities First 35:45 – AI as Admin Assistant 41:55 – Boundaries and Final Takeaways 45:22 – Where to Find Laura >MEET LAURACONNECT WITH LAURAIntroducing wAIv This episode is brought to you by wAIv—our brand-new platform built for online experts who want to securely build and sell AI tools powered by YOUR thinking, YOUR frameworks and YOUR methodology. wAIv helps you create Bot Squads—a suite of AI tools that work together to help your clients implement your expertise faster and with better results than ever before. >Your Next Steps: See what an AI tool built on your expertise actually looks like. Explore wAIv: https://graviastudio.com/waiv Discover what AI tool you can build and sell by going through the AI Product Playbook: https://graviastudio.com/playbook Follow our new Instagram account @joinwaiv: https://instagram.com/joinwaiv >Thanks for Listening! If you enjoyed this episode, please help us share it by: Following the show—this helps you stay updated and supports us! Leaving a positive review—this boosts our ranking and helps more entrepreneurs find the podcast. -------------------------- Entrepreneur School is proud to be featured on the Feedspot list of 30 Best Canada CEO Podcasts! https://blog.feedspot.com/canadaceopodcasts/

Holly Haynes built seventeen AI bots for her signature program. Then she almost didn't share them. Here's what stopped her. When you package your expertise into a shareable AI skill, you have to hand over everything inside it. The transcripts. The client Q&As. The framework you spent years refining. Holly had poured all of Anti-Social School into hers, and when it came time to pass it to a client, she got nervous. Not because she was hiding anything, but because she knew exactly what it was worth. That's the conversation I wanted to have with her. Holly's a business strategist with a corporate tech background who's now baking years of experience into AI tools her clients actually use. She's one of our founding creators at wAIv, and she's doing the thing I think most expertise-based businesses are going to have to figure out. How do you use AI to get your clients better results without giving away the thing that makes you valuable, and without turning your program into a course full of videos nobody watches. What I love about her answer is how unglamorous it is. Her bots don't replace her. They handle the blank page so her clients show up to calls with ten options instead of "I don't know where to start." WHAT YOU'LL LEARN: Why "micro" is the whole trick with AI tools, and what happens when you ask one bot to do too muchThe IP problem hiding inside every AI skill you share, and what it actually costs youHow Holly's clients get through homework faster and go deeper on calls because of itWhy a structured input beats a rich chat history, and what that means for your brand contextHow to decide what AI belongs in your business without doing everything on day one >MEET HOLLYCONNECT WITH HOLLYGRAB HOLLY'S RESOURCEIntroducing wAIv This episode is brought to you by wAIv—our brand-new platform built for online experts who want to securely build and sell AI tools powered by YOUR thinking, YOUR frameworks and YOUR methodology. wAIv helps you create Bot Squads—a suite of AI tools that work together to help your clients implement your expertise faster and with better results than ever before. >Your Next Steps: See what an AI tool built on your expertise actually looks like. Explore wAIv: https://graviastudio.com/waiv Train AI to sound like you (in under 2 hours) with BrandCalibrator™: https://ksco.ca/brandcalibrator/ Follow our new Instagram account @joinwaiv: https://instagram.com/joinwaiv >Thanks for Listening! If you enjoyed this episode, please help us share it by: Following the show—this helps you stay updated and supports us! Leaving a positive review—this boosts our ranking and helps more entrepreneurs find the podcast. -------------------------- Entrepreneur School is proud to be featured on the Feedspot list of 30 Best Canada CEO Podcasts! https://blog.feedspot.com/canadaceopodcasts/

AI called me out this month. And honestly? It was right. I took a detour when Fable 5 dropped and asked it to audit my business. Its verdict: I'm great at building, not great at shipping. If that stings a little for you too, you're in the right place. This episode is about cutting through the AI overwhelm and figuring out whether you're actually ready to build and sell AI products to your clients. Not "someday ready." Ready right now. I'm walking you through five readiness markers so you can score yourself honestly and figure out your real next move. What you'll learn: Why experimenting with AI builds fluency but can also become a hiding spotThe five markers that tell you whether you're ready to monetize with AI toolsHow to tell the difference between building capacity and avoiding the real workWhy your clients asking about AI is the market signal you shouldn't ignoreWhat hybrid structured programs look like and why they light experts back up >Introducing wAIv This episode is brought to you by wAIv—our brand-new platform built for online experts who want to securely build and sell AI tools powered by YOUR thinking, YOUR frameworks and YOUR methodology. wAIv helps you create Bot Squads—a suite of AI tools that work together to help your clients implement your expertise faster and with better results than ever before. >Your Next Steps: Grab the free AI Product Playbook and AI Monetization Readiness Evaluator: https://graviastudio.com/playbook See what an AI tool built on your expertise actually looks like. Explore wAIv: https://graviastudio.com/waiv Follow our new Instagram account @joinwaiv: https://instagram.com/joinwaiv >Thanks for Listening! If you enjoyed this episode, please help us share it by: Following the show—this helps you stay updated and supports us! Leaving a positive review—this boosts our ranking and helps more entrepreneurs find the podcast. -------------------------- Entrepreneur School is proud to be featured on the Feedspot list of 30 Best Canada CEO Podcasts! https://blog.feedspot.com/canadaceopodcasts/

A Russell Brunson ad stopped me mid-scroll the other day. He validates a point I've been trying to make for months: AI has commoditized information. Your course content is now available to everyone for free. That's not a scare tactic, it's a shift, and the creators who adjust are the ones who'll win. The difference maker? Expert-backed AI: tools built on YOUR frameworks, YOUR guardrails and YOUR years of experience, not the consolidated garbage of the internet. What you'll learn: The reframe that turns "a giant just entered my category" into the best validation you can getWhy AI commoditizing information changes how you sell knowledge (and what to do about it)The three streams to AI monetization, and how to pick which one to start withWhy your clients' AI expectations depend entirely on who you serveWhat a hybrid, human-first AI offer actually looks likeThe difference between generic ChatGPT advice and expert-backed AI, and why your clients need you to explain it >Your Next Steps: Grab the free AI Product Playbook — it audits your content and builds your first bot squad for you: https://graviastudio.com/playbook/ Starting July 15th, wAIv creator accounts open self-serve with a two-week free trial. Explore wAIv: https://waiv-ai.com Train AI to sound like you (in under 2 hours) with BrandCalibrator™: https://ksco.ca/brandcalibrator/ Follow our new Instagram account @joinwaiv: https://instagram.com/joinwaiv >Introducing wAIv This episode is brought to you by wAIv—our brand-new platform built for online experts who want to securely build and sell AI tools powered by YOUR thinking, YOUR frameworks and YOUR methodology. wAIv helps you create Bot Squads—a suite of AI tools that work together to help your clients implement your expertise faster and with better results than ever before. >Thanks for Listening! If you enjoyed this episode, please help us share it by: Following the show—this helps you stay updated and supports us! Leaving a positive review—this boosts our ranking and helps more entrepreneurs find the podcast. -------------------------- Entrepreneur School is proud to be featured on the Feedspot list of 30 Best Canada CEO Podcasts! https://blog.feedspot.com/canadaceopodcasts/