Advertise on podcast: The B2B Marketing Gap Podcast

"Get more leads" is NOT a marketing objective. If you've ever rushed through setting your marketing objectives just to get to the "real work," this episode is going to change everything. 📚 Grab the free resources mentioned in this episode: Strategic Marketer Scorecard (17 questions + mini crash course): b2bjade.com/resourcesLeadership Pitch Guide (includes CPD info): b2bjade.com/resourcesThe Big Marketing Reset Webinar Replay: Available on all my social platforms🎓 Ready to build your strategy? Join B2B Breakthrough Academy: b2bjade.com/breakthrough-academy I'm breaking down exactly how to build marketing objectives that actually work - the kind that align with business goals, guide your entire strategy, and get leadership buy-in (instead of getting filed away and forgotten). You'll learn: Why SMART objectives can actually get you into trouble in B2B marketingThe difference between objectives, key results, and success indicators (and why this matters)Real examples from inside B2B Breakthrough Academy showing exactly how to structure your objectivesWhy "double the leads in 12 months" sets you up for failureHow to avoid the tick-box marketing strategy trapThe minimalist approach to marketing (and why having fewer things in your kitchen relates to your marketing strategy)Why analytics-obsessed marketers might be killing their brand salienceHow one person giving my webinar 1/5 stars was actually a massive winReal examples covered in this episode: Company Focus Area examples (like machinery sales companies diversifying their client portfolio)How to write objectives that guide strategy instead of locking you into tacticsBusiness scorecard metrics that actually matter to leadershipSuccess indicators you can pull out when leadership wants to know "how did that happen?"This isn't fluffy marketing theory. These are the actual templates and examples from inside B2B Breakthrough Academy that have helped marketers get their budgets increased, win leadership respect, and build strategies that actually get used. Bonus tangents: Why I'm moving away from AI for content brainstorming, my obsession with minimalism, whether you need a spatula to flip pancakes, and why brand salience beats conversion metrics every time. More ways to work with me: 🎓 B2B Breakthrough Academy - My flagship 12-week programme with templates, video trainings, and live mentoring: b2bjade.com/breakthrough-academy 📧 Want a 7-day trial of Module 1? Email [email protected] or fill out the form on my website 📅 Next live intake call dates: b2bjade.com/breakthrough-academy Who this is for: Marketing Managers and Heads of Marketing responsible for delivering strategyMarketers wanting to step up from execution to strategic thinkingAnyone who's built a strategy that got filed away and never usedB2B marketers tired of being order-takers instead of internal consultantsNot quite ready for the full programme? If you're a Marketing Assistant just starting out, focus on execution first and come back when you're ready to step up. Got questions about your marketing objectives? Drop them in the comments - I'd love to hear where you're at with your strategy. See you in the next episode! Jade x #b2bmarketing #marketingstrategy #marketingobjectives #marketingmanager

In this episode, I'm talking about why decluttering your marketing plan is so important, now more than ever. Your leaders think that being everywhere means you're more likely to get seen. But actually, the opposite is true. When you spread yourself thin across lots of activities, none of them actually stick. In this episode, I cover:  ✅ Why we're so stressed at work (and what to do about it ✅ What minimalism is and isn't (and why it's made me happier) ✅ How to apply minimalist principles to your marketing ✅ The real reason jumping between tactics never works ✅ Why I got 500 people to sign up for my masterclass without spending a penny on ads ✅ How to declutter your mindset AND your marketing plan ✅ The difference between "I need" and "we need" language with leadership I'll also share how I started my minimalism journey in 2022 when I had two kids and was completely overwhelmed - and how the same principles that helped me declutter my life have transformed how I run my marketing. If you're stuck on the marketing task wheel and ready to simplify, this one's for you. Ready to declutter your marketing?  📊 Take the B2B Marketing Strategy Scorecard: [Start] 🎓 Join B2B Breakthrough Academy: [Learn about BBA] 🎥 Watch this on YouTube: [B2B Jade TV] Drop a comment and tell me - what's one thing you're going to STOP doing in your marketing this month? Jade

Join my upcoming January Marketing Reset Live Class https://luma.com/a1pd0c3hB2B marketers are doing too much, 2026 is the year we say "no more". Here's a candid overview on why I believe, and know, that doing less is actually leading to better results for the many marketers inside my strategy programme.Learn more about how to build a b2b marketing strategy you can feel confident https://b2bjade.com/breakthrough-academy

Take the marketers scorecard assessment to see how strategic you really are > https://b2bjade.myflodesk.com/scorecard Find out when the next intake for B2B Breakthrough Academy is > https://b2bjade.com/breakthrough-academy This episode is for B2B marketers who want to simplify their strategy, get buy-in from leadership, and finally get results. Many B2B marketers feel overwhelmed by high volumes of unstrategic tasks and struggle to get the results demanded of them. The reason? They’re not starting with a solid strategy, and their businesses often don’t understand marketing properly. Most aren’t even sure where to begin with writing a successful marketing strategy. In this episode, we’ll introduce the key steps to creating a simple marketing strategy that leads to real results - and one that almost guarantees leadership buy-in. What you can expect to takeaway: The key elements of a solid, no-fluff B2B marketing strategy that actually worksHow to simplify your approach to avoid overwhelm and wasted timeProven tips for getting leadership on board with your strategy from day one I teach how to chose the best b2b strategies for your business in my marketing strategy course 👉 ⁠https://b2bjade.com/breakthrough-academy⁠

I spoke at B2B Ignite 2025 in London recently, sharing why I think marketers are getting mixed up in the complexity of b2b marketing and how to get back to a simple approach.Watch to get clarity on what to throw away and what to hold on to and how to write a simple b2b marketing strategy. #b2bmarketingstrategy #b2bmarketing #b2bmarketingplan

What is the best B2B marketing strategy to get leads in 2025? It’s one of the most common questions I get asked as a B2B marketer. I teach how to chose the best b2b strategies for your business in my marketing strategy course 👉 https://b2bjade.com/breakthrough-academy With so much noise out there - AI trends, shiny new tools, and tactics popping up daily - it’s no wonder marketers feel overwhelmed.But here’s the thing: It’s not about chasing every new trend.In this episode, I’m breaking down:👉 How to step back and think strategically, instead of jumping straight into tactics👉 Why the fundamentals matter more than the latest trends👉 My foundational strategies that every B2B marketer should focus on first👉 Practical advice on where to start - and what to avoidIf you’re feeling pulled in too many directions, this episode will help you cut through the noise and focus on what actually works.And remember - no one can tell you the “best” strategy without knowing your business, but I’ll show you how to find the answer yourself.🎓 Want more guidance on building a strategic marketing plan?Check out B2B Breakthrough Academy - my programme designed to help marketers move from being reactive to strategic.👉 Learn more https://b2bjade.com/breakthrough-academy 💬 Let me know in the comments: What’s your biggest challenge when it comes to building a marketing strategy?

The most common thing I hear from B2B marketers?“Why don’t our leaders get what we do?”“Why don’t they respect my time?”In this episode, I’m sharing a fresh way to reframe how you see your leaders - inspired (weirdly) by Harvey and Louis from Suits.Because what I’ve learned is this:It’s not always about you.Most of the behaviour that frustrates us from the top comes from their own story - not yours.Inside my course, B2B Breakthrough Academy, we go deep on this - not just the strategy building side, but the mindset shifts that help you show up with clarity, confidence and get heard by leadership.🎓 Check out B2B Breakthrough Academy:👉 https://b2bjade.com/breakthrough-academy

In this special episode, I’m sitting down with Chloe - a B2B Breakthrough Academy graduate who went from overwhelmed b2b marketer to confident and able to write a b2b marketing strategy.Learn more about B2B Breakthrough Academy 👉 https://b2bjade.com/breakthrough-academy Get my 6 Step Strategy Guide Freebie 👉 https://b2bjade.com/resources#6-steps-freebieWe talk about: - What her role looked like before joining the course- The biggest mindset shifts she made- How she used the frameworks and templates to completely change how she shows up at work- What surprised her the most about the process- What advice she’d give to any marketers feeling stuck or not taken seriouslyThis isn’t just a course testimonial - it’s a real, behind-the-scenes look at what happens when you finally stop firefighting and start marketing strategically.🎓 Want to speed up the journey? Check out B2B Breakthrough Academy - my marketing strategy course specifically built for b2b marketers looking to get more strategic. All the details are here 👉 https://b2bjade.com/breakthrough-academy #b2bmarketing #b2bmarketingstrategy #businessmarketing #b2bmarketingplan

If you've been struggling to know what to focus on to get respect and results in your b2b marketing job, this episode has got the answers you need!Learn more about B2B Breakthrough Academy 👉 https://b2bjade.com/breakthrough-academy Get my 6 Step Strategy Guide Freebie 👉 https://b2bjade.com/resources#6-steps-freebieIf I had to start over as a B2B marketing manager, this is exactly what I’d focus on:- How to build internal relationships fast- How to get the insights you need for strategy- How to earn respect and avoid becoming a tactical to-do listI’m breaking down the early mistakes I made, what I’d do differently, and how to take control of your role from Day 1. Whether you're stepping into your first B2B role or just want a strategic reset - this one’s for you.🎓 Want to speed up the journey?Check out B2B Breakthrough Academy - my marketing strategy course specifically built for Marketing Managers looking to level up strategically. All the details are here 👉 https://b2bjade.com/breakthrough-academy Download my freebie 6 steps marketing strategy guide and video training: https://b2bjade.com/resources#6-steps-freebie #b2bmarketing #b2bmarketingstrategy #businessmarketing #b2bmarketingplan

If you're a Marketing Manager who's been stuck on the hamster wheel of tasks, drowning in operational work, and wondering how you'll ever progress - this episode is for you.Learn more about B2B Breakthrough Academy 👉 https://b2bjade.com/breakthrough-academyGet my 6 Step Strategy Guide Freebie 👉 https://b2bjade.com/resources#6-steps-freebieThe jump from Marketing Manager to Marketing Director isn't just about seniority or managing more people. It's about shifting your mindset and understanding how to move from tactical execution to strategic leadership. In this video, I'm going to unpack exactly how to:Think and act strategically—even when your role feels purely operational.Demonstrate your strategic thinking to leaders and win their respect.Identify the gaps between your current marketing role and the strategic skills required for senior leadership.Show leadership you're ready for more, without burning out or getting stuck.I'll also share my own experience of navigating this tricky leap, plus practical steps you can take right now to start positioning yourself as a strategic marketing leader.🎓 Want to speed up the journey?Check out B2B Breakthrough Academy - my marketing strategy course specifically built for Marketing Managers looking to level up strategically. All the details are here 👉 https://b2bjade.com/breakthrough-academy

Building a marketing plan can feel overwhelming, especially when you're doing everything you were asked but still not seeing results. If you're a B2B marketing manager feeling stuck, frustrated, or misunderstood—this episode is for you.I'm sharing practical advice from nearly two decades of B2B marketing experience, including:• The real reason your B2B marketing efforts aren't landing.• How to clearly demonstrate marketing's value to your leadership and sales teams.• Simple changes you can make today to get better results from your strategy.► 📘 FREE 6-STEP MARKETING STRATEGY GUIDE WITH VIDEO TRAINING: https://b2bjade.com/resources#6-steps-freebie► JOIN B2B BREAKTHROUGH ACADEMY (Next cohort starting April 7th!): https://b2bjade.thrivecart.com/bba-independent/ ► VISIT MY WEBSITE: www.b2bjade.com ► Connect with me:» TIKTOK: https://www.tiktok.com/@b2bjade » INSTAGRAM: https://www.instagram.com/b2bjade/» LINKEDIN: https://www.linkedin.com/in/b2bjade/📌 Subscribe to my channel for practical B2B marketing insights that simplify strategy and deliver results.#b2bmarketing #b2bmarketingstrategy #b2bmarketingplan

What do you do when leadership hands you a long list of marketing 'priorities' without a clear strategy - and it feels impossible to execute as a small team, or even worse, you're by yourself?You don’t want to seem negative. You don’t want to look like you can’t do your job. But deep down, you know that tackling everything on that list will only lead to half-done projects, stress, and no real impact.This is something SO many B2B marketers struggle with - especially when leadership doesn’t fully understand what’s involved in executing a proper marketing strategy.In this episode, I’ll break down:✅ Why this happens (and why it’s not your fault)✅ What you should be doing instead to shift the focus from tasks to real business impact✅ How to push back without sounding negative (and actually get leaders on board)✅ My go-to approach for setting up your strategy with leadership buy-inIf you’re stuck in the cycle of endless marketing requests with no clear strategy, this one’s for you.👉 Need help getting strategic? Download my 6-Step B2B Marketing Strategy Guide for free: https://b2bjade.com/resources#6-steps-freebieDownload my Marketing Review template: https://b2bjade.myflodesk.com/marketingreview📌 And if you're ready to go all in, join B2B Breakthrough Academy – my step-by-step marketing strategy course: https://b2bjade.com/breakthrough-academy🔔 Don't forget to like, subscribe, and hit the bell for more B2B marketing insights every week!#b2bmarketing #b2bmarketingstrategy #marketingstrategies

If you feel like leadership doesn’t take marketing seriously, you’re not imagining it. Marketing managers in B2B companies often find themselves stuck executing endless tasks instead of leading a real B2B marketing strategy. Links:► 📘 MARKETING REVIEW TEMPLATE FREEBIE: ⁠https://b2bjade.myflodesk.com/marketingreview► 🎙️ PODCAST EPISODE: DO WE NEED MARKETING TO GET SALES?⁠https://open.spotify.com/episode/0MOQ9Px32ICD2koyukL71X?si=xpT6_f3rQTePqC1QlUb3Lg► ENROLL IN THE ACADEMY:https://b2bjade.thrivecart.com/bba-independent/► LEARN MORE ABOUT B2B BREAKTHROUGH ACADEMY COURSE:https://b2bjade.com/breakthrough-academy ► 🤝 JOIN OUR COMMUNITY: » YOUTUBE: ⁠https://www.youtube.com/@B2BJade » PODCAST:⁠https://open.spotify.com/show/1ocoevu5ifQuJXPBNZYiWx?si=e0hgjbpnTwuS6ogIcqcLLA » TIKTOK: ⁠https://www.tiktok.com/@b2bjade » INSTAGRAM:https://www.instagram.com/b2bjade/ » LINKEDIN: ⁠https://www.linkedin.com/in/b2bjade/When leadership doesn’t understand marketing’s role in growth, you’re left fighting for budget, clarity, and direction - while being asked at the end of the quarter: “Where are the leads?”🔎 In this video, I break down:✅ The biggest mistakes that keep B2B marketers stuck in ‘task mode’✅ Why leadership doesn’t see marketing as a growth driver✅ How to shift leadership’s mindset and create a strategic B2B marketing planIf you're a B2B marketing manager  tired of being overlooked, this video is for you. Drop a comment with your experience - have you struggled to get buy-in for B2B marketing strategy?🔔 Subscribe for more B2B marketing strategy advice, marketing plan tips, and leadership insights.#b2bmarketing #b2bmarketingstrategy #marketingmanager

If you're feeling stuck in your marketing career, you're not alone. For so many B2B marketing managers, the job that once felt exciting has turned into a never-ending cycle of tasks, requests, and fighting for budget. The creative spark that made you love marketing? It gets buried under sales demands, leadership pressure, and rigid corporate structures.But here’s the thing - you don’t have to settle and you really can fall back in love with marketing.► GRAB YOUR EARLY BIRD SEAT FOR MY "AI IN MARKETING" CRASH COURSE : ⁠https://b2b-breakthrough.circle.so/ch...► 📘 FREE 6-STEP MARKETING STRATEGY GUIDE WITH VIDEO TRAINING : ⁠https://b2bjade.myflodesk.com/6steps⁠► ENROL IN THE ACADEMY:https://b2bjade.thrivecart.com/bba-in... ► LEARN MORE ABOUT B2B BREAKTHROUGH ACADEMY COURSE:https://b2bjade.com/breakthrough-academy ► 🤝 JOIN OUR COMMUNITY: » YOUTUBE: ⁠https://www.youtube.com/ @B2BJade » PODCAST: ⁠https://open.spotify.com/show/1ocoevu... » TIKTOK: ⁠  / b2bjade   » INSTAGRAM:  / b2bjade   » LINKEDIN: ⁠  / b2bjade   Marketing Review template freebie »https://b2bjade.myflodesk.com/marketi... __________ABOUT B2B JADEI've struggled a lot in my B2B marketing career and I almost left marketing because of it. But I've learned from my experiences over 18 years in B2B and now I want to share my experience with you. HERE'S MY STORY: ⁠https://b2bjade.com/about ⁠In this video, I’ll take you through:✅ Why so many b2b marketers lose their spark (and how to recognise the signs)✅ How I reignited my passion by reconnecting with my authentic self✅ The practical steps you can take today to bring energy back into your roleIf you’re feeling uninspired, overworked, or just disconnected from the strategic marketer you want to be, this is for you.📩 Drop a comment - what’s one thing that used to excite you about marketing that you want to reconnect with?🔔 Subscribe for more B2B marketing strategy tips, career advice, and real talk about the challenges we all face.#b2bmarketingstrategy#b2bmarketing#marketingcareers

Building a B2B marketing strategy can feel overwhelming when you're managing endless tasks from leadership and sales. With limited time and too much theory out there, creating a clear, practical marketing strategy can be difficult. This video breaks down exactly how to create a B2B marketing plan that works - without overcomplicating things. ► 📘 FREE 6-STEP MARKETING STRATEGY GUIDE WITH VIDEO TRAINING : ⁠https://b2bjade.myflodesk.com/6steps⁠ ► JOIN B2B BREAKTHROUGH ACADEMY COURSE: https://b2bjade.com/breakthrough-academy ► 🤝 JOIN OUR COMMUNITY: » YOUTUBE: ⁠https://www.youtube.com/ @B2BJade  » PODCAST: ⁠https://open.spotify.com/show/1ocoevu5ifQuJXPBNZYiWx?si=e0hgjbpnTwuS6ogIcqcLLA » TIKTOK: ⁠ https://www.tiktok.com/@b2bjade » INSTAGRAM: https://www.instagram.com/b2bjade/ » LINKEDIN: ⁠ https://www.linkedin.com/in/b2bjade/ Marketing Review template freebie » https://b2bjade.myflodesk.com/marketingreview __________ ABOUT B2B JADE I've struggled a lot in my B2B marketing career and I almost left marketing because of it. But I've learned from my experiences over 18 years in B2B and now I want to share my experience with you. HERE'S MY STORY: ⁠https://b2bjade.com/about ⁠ I want to help you find your voice and feel confident to stand up to leaders professionally by building assertiveness skills and developing your strategic marketing knowledge. What You’ll Learn in This Video: - My proven framework to structure your B2B marketing strategy - The key marketing activities that actually drive results - How to align marketing with sales and leadership expectations - Where to focus your efforts for lead generation and business growth - A step-by-step approach to creating a strategy for small teams Who This is For: - B2B marketing managers who need a clear, actionable strategy - Small business marketers looking for a structured marketing plan - Anyone responsible for B2B lead generation and business growth A strong B2B marketing strategy is essential in 2025. This video will help you move beyond ad-hoc tactics and build a plan that delivers real results. 📌 Subscribe to my channel for more practical B2B marketing insights and strategy tips. #b2bmarketingstrategy #b2bmarketing #b2marketingplan