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Marketing for Entrepreneurs | Online Marketing, podcasting, & SEO tips for online businesses

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Rating
★★★★★
4.9
from
28 reviews
Categories
Country
United States
This podcast has
213 episodes
Language
English
Explicit
No
Date created
2023/02/01
Latest episode
2026/10/20
Average duration
18 min.
Release period
7 days

Description

Are you an entrepreneur who's tired of trying to do everything when it comes to marketing and left wondering what's working? Do you fear stopping a marketing channel because you're not sure if it's the one that's driving your revenue? Would you like someone to help you make it make sense and tell you what to focus on to grow and scale your business?        This podcast is for entrepreneurs who want to use simple, proven marketing strategies to grow their business, without having to rely on social media or paid ads.     Each week, I’ll show you how to market your business and understand the results so you can focus on what's working and let go of the strategies that are just wasting your time and money. Join me and learn how to become a confident marketer.  I'll teach you about SEO (for Google, ChatGPT, AI search tools), content marketing, blogging, and podcasting (to create the right content for your audience), podcast SEO (to grow your show and increase downloads), email marketing (to capture leads and grow your email list), passive income, sales funnels, and your marketing metrics so you can build a business you love that supports your lifestyle.  I don't believe in hustle culture or burnout. I believe in taking action, getting things done, and making decisions based on the results. I'll show you how to do the same thing.    If you want to build a profitable business, this is the podcast for you.      I’m Rachel Lindteigen, an MBA, a 25-year marketing pro, and a former agency exec who’s led online marketing, content, and SEO strategies for Fortune 500 companies. I worked for an NYC-based ad agency and oversaw teams in 3 states. My team was responsible for millions in client revenue. I'll teach you the same strategies we used for our clients.  Now, I teach entrepreneurs how to grow their businesses, using online marketing strategies that are effective, easy to understand, and implement.      This is not a "here's what worked for me once" podcast. It’s a practical, professional guide to marketing that works for real businesses like yours from an actual SEO and Marketing Expert with over 25 years of experience, not just someone who figured it out on their own.   

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Podcast episodes

Check latest episodes from Marketing for Entrepreneurs | Online Marketing, podcasting, & SEO tips for online businesses podcast

Are you showing up in AI search yet? How to find out and what to do to show up more often.
2026/10/20
Is ChatGPT sending you traffic, and how would you even know? In this episode, Rachel walks through exactly how to check your analytics for AI search traffic, which tools make it easy to find, and what to do next depending on what you discover. You'll learn what content AI search tools tend to cite, the questions you should be answering on your site, and how to start showing up more in results from ChatGPT, Perplexity, and Google's AI Overviews. If you're curious whether AI search is working for your business yet, this episode will help you find out. Support the show Register now for the free SEO class - https://www.etchedmarketing.com/registration-seo-class    My free resources are here- https://www.etchedmarketing.com/freebies     Want to work with me 1:1?  https://www.etchedmarketing.com/marketing-consulting      Join me in Simple SEO Content -https://www.etchedmarketing.com/yes   Join Simple Podcast SEO and learn how to grow your show quickly and easily in the self-study podcast SEO program. - https://www.etchedmarketing.com/enroll   My favorite marketing tools (affiliate links)  Podcast recording and editing - Descript Podcast hosting - Buzzsprout Email Marketing - Active Campaign Marketing Website Analytics - Clicky  SEO Tool - Ubersuggest         Do you have a question you'd like me to answer on the podcast? Ask it here -   https://forms.gle/Fbrqpmss6gxUnaMj7
What makes a good website call to action for a small business?
2026/10/13
Your call-to-action might be the single most important sentence on your website, so why do so many small business CTAs fall flat? In this episode, Rachel breaks down the framework for a CTA that actually converts: the right verb, clear value, honest urgency, and smart placement throughout your page. You'll also learn how SEO and AI search tie directly into whether anyone sees your CTA in the first place. If your calls-to-action aren't generating leads, this episode will show you what to fix. Support the show Register now for the free SEO class - https://www.etchedmarketing.com/registration-seo-class    My free resources are here- https://www.etchedmarketing.com/freebies     Want to work with me 1:1?  https://www.etchedmarketing.com/marketing-consulting      Join me in Simple SEO Content -https://www.etchedmarketing.com/yes   Join Simple Podcast SEO and learn how to grow your show quickly and easily in the self-study podcast SEO program. - https://www.etchedmarketing.com/enroll   My favorite marketing tools (affiliate links)  Podcast recording and editing - Descript Podcast hosting - Buzzsprout Email Marketing - Active Campaign Marketing Website Analytics - Clicky  SEO Tool - Ubersuggest         Do you have a question you'd like me to answer on the podcast? Ask it here -   https://forms.gle/Fbrqpmss6gxUnaMj7
Is your website's homepage set up for conversion?
2026/10/06
Getting traffic to your website is only half the battle. In this episode, Rachel breaks down why your homepage has just 5 seconds to answer one question for a visitor: can you help me? You'll learn the three things every homepage needs to say without scrolling, the most common homepage mistakes small businesses make, and how to tell from your analytics whether your homepage is working or hurting you. If you've been getting traffic but not leads, this episode will help you figure out why. Support the show Register now for the free SEO class - https://www.etchedmarketing.com/registration-seo-class    My free resources are here- https://www.etchedmarketing.com/freebies     Want to work with me 1:1?  https://www.etchedmarketing.com/marketing-consulting      Join me in Simple SEO Content -https://www.etchedmarketing.com/yes   Join Simple Podcast SEO and learn how to grow your show quickly and easily in the self-study podcast SEO program. - https://www.etchedmarketing.com/enroll   My favorite marketing tools (affiliate links)  Podcast recording and editing - Descript Podcast hosting - Buzzsprout Email Marketing - Active Campaign Marketing Website Analytics - Clicky  SEO Tool - Ubersuggest         Do you have a question you'd like me to answer on the podcast? Ask it here -   https://forms.gle/Fbrqpmss6gxUnaMj7
How to find the right small business SEO consultant for you
2026/09/29
Not sure how to tell a great SEO consultant from a bad one? In this episode, Rachel walks through exactly what a good SEO consultant should do for your business, the red flags that mean you should keep looking, and the questions to ask before you sign anything. You'll learn what services should be included in a solid SEO proposal, what qualities to look for, and what it typically costs to hire someone to set your strategy or manage it long-term. If you're ready to hire help but don't want to get burned, this episode will help you choose wisely. Support the show Register now for the free SEO class - https://www.etchedmarketing.com/registration-seo-class    My free resources are here- https://www.etchedmarketing.com/freebies     Want to work with me 1:1?  https://www.etchedmarketing.com/marketing-consulting      Join me in Simple SEO Content -https://www.etchedmarketing.com/yes   Join Simple Podcast SEO and learn how to grow your show quickly and easily in the self-study podcast SEO program. - https://www.etchedmarketing.com/enroll   My favorite marketing tools (affiliate links)  Podcast recording and editing - Descript Podcast hosting - Buzzsprout Email Marketing - Active Campaign Marketing Website Analytics - Clicky  SEO Tool - Ubersuggest         Do you have a question you'd like me to answer on the podcast? Ask it here -   https://forms.gle/Fbrqpmss6gxUnaMj7
How much does small business SEO cost?
2026/09/22
Wondering why SEO pricing is all over the place, from a few hundred dollars a month to $5,000 or more? In this episode, Rachel breaks down the three ways small business owners can approach SEO: hiring it out one time, paying for ongoing agency support, or learning to do it themselves, and what each option really costs. You'll learn what agencies typically charge (and what you're actually getting at each price point), and why learning SEO yourself is often the more profitable long-term choice. If you've been trying to figure out what to budget for SEO, this episode will help you decide. Support the show Register now for the free SEO class - https://www.etchedmarketing.com/registration-seo-class    My free resources are here- https://www.etchedmarketing.com/freebies     Want to work with me 1:1?  https://www.etchedmarketing.com/marketing-consulting      Join me in Simple SEO Content -https://www.etchedmarketing.com/yes   Join Simple Podcast SEO and learn how to grow your show quickly and easily in the self-study podcast SEO program. - https://www.etchedmarketing.com/enroll   My favorite marketing tools (affiliate links)  Podcast recording and editing - Descript Podcast hosting - Buzzsprout Email Marketing - Active Campaign Marketing Website Analytics - Clicky  SEO Tool - Ubersuggest         Do you have a question you'd like me to answer on the podcast? Ask it here -   https://forms.gle/Fbrqpmss6gxUnaMj7
What content should you be creating for Google and your small business SEO goals?
2026/09/15
What's the difference between content that ranks and content that gets ignored? In this episode, Rachel unpacks Google's new commodity vs. non-commodity content guidelines and what they mean for your small business website. You'll learn why generic, AI-summarizable content won't get you found anymore, how to tell if your own posts are commodity content, and what to add so your writing stands out to both Google and AI search tools. If you want your content to actually earn traffic instead of being replaced by an AI Overview, this episode will show you how. Support the show Register now for the free SEO class - https://www.etchedmarketing.com/registration-seo-class    My free resources are here- https://www.etchedmarketing.com/freebies     Want to work with me 1:1?  https://www.etchedmarketing.com/marketing-consulting      Join me in Simple SEO Content -https://www.etchedmarketing.com/yes   Join Simple Podcast SEO and learn how to grow your show quickly and easily in the self-study podcast SEO program. - https://www.etchedmarketing.com/enroll   My favorite marketing tools (affiliate links)  Podcast recording and editing - Descript Podcast hosting - Buzzsprout Email Marketing - Active Campaign Marketing Website Analytics - Clicky  SEO Tool - Ubersuggest         Do you have a question you'd like me to answer on the podcast? Ask it here -   https://forms.gle/Fbrqpmss6gxUnaMj7
The Ultimate Small Business SEO Plan
2026/09/08
Is it too late to focus on SEO now that everyone's talking about AI search? In this episode, Rachel breaks down what small business SEO actually means today, and why AI search has made it more important, not less. You'll learn how to pick the right keywords, why local SEO and your Google Business Profile matter, what commodity vs. non-commodity content means for your rankings, and how to decide whether to learn SEO yourself or hire it out. If you've been putting off SEO because it feels overwhelming, this episode lays out exactly where to start. Support the show Register now for the free SEO class - https://www.etchedmarketing.com/registration-seo-class    My free resources are here- https://www.etchedmarketing.com/freebies     Want to work with me 1:1?  https://www.etchedmarketing.com/marketing-consulting      Join me in Simple SEO Content -https://www.etchedmarketing.com/yes   Join Simple Podcast SEO and learn how to grow your show quickly and easily in the self-study podcast SEO program. - https://www.etchedmarketing.com/enroll   My favorite marketing tools (affiliate links)  Podcast recording and editing - Descript Podcast hosting - Buzzsprout Email Marketing - Active Campaign Marketing Website Analytics - Clicky  SEO Tool - Ubersuggest         Do you have a question you'd like me to answer on the podcast? Ask it here -   https://forms.gle/Fbrqpmss6gxUnaMj7
Is it time to hire a business coach for your small business?
2026/09/01
Is your small business stuck at a plateau? In this episode, Rachel breaks down how business coaching helps small business owners get unstuck, covering the strategic side (what to sell, who to work with, where to focus your time) and the mindset side (imposter syndrome, confidence, and follow-through). Learn the signs it's time to hire a business coach, what coaching typically costs, and how the right coach helps you finally work ON your business instead of just in it. Support the show Register now for the free SEO class - https://www.etchedmarketing.com/registration-seo-class    My free resources are here- https://www.etchedmarketing.com/freebies     Want to work with me 1:1?  https://www.etchedmarketing.com/marketing-consulting      Join me in Simple SEO Content -https://www.etchedmarketing.com/yes   Join Simple Podcast SEO and learn how to grow your show quickly and easily in the self-study podcast SEO program. - https://www.etchedmarketing.com/enroll   My favorite marketing tools (affiliate links)  Podcast recording and editing - Descript Podcast hosting - Buzzsprout Email Marketing - Active Campaign Marketing Website Analytics - Clicky  SEO Tool - Ubersuggest         Do you have a question you'd like me to answer on the podcast? Ask it here -   https://forms.gle/Fbrqpmss6gxUnaMj7
Beginner's Guide to Small Business SEO
2026/08/25
Are you a small business owner who's new to SEO and wants to learn how to get started with it so you can grow your visibility, traffic, leads, and revenue? If so, this week's episode is going to help you get started with search engine optimization. I'm going to walk you through what you need to have ready ahead of time, how SEO works, what small business SEO does for your business, and more. Get started with SEO today with this episode.  Support the show Register now for the free SEO class - https://www.etchedmarketing.com/registration-seo-class    My free resources are here- https://www.etchedmarketing.com/freebies     Want to work with me 1:1?  https://www.etchedmarketing.com/marketing-consulting      Join me in Simple SEO Content -https://www.etchedmarketing.com/yes   Join Simple Podcast SEO and learn how to grow your show quickly and easily in the self-study podcast SEO program. - https://www.etchedmarketing.com/enroll   My favorite marketing tools (affiliate links)  Podcast recording and editing - Descript Podcast hosting - Buzzsprout Email Marketing - Active Campaign Marketing Website Analytics - Clicky  SEO Tool - Ubersuggest         Do you have a question you'd like me to answer on the podcast? Ask it here -   https://forms.gle/Fbrqpmss6gxUnaMj7
How to do SEO on your small business website step-by-step
2026/08/18
Learn how to do SEO on your small business website step by step. Find out what information you need to have before you start choosing SEO keywords or creating any content. If you've never done SEO before, I'll walk you through how to optimize your homepage so you can get started today. Get started with SEO today and help your business be more visible online.  Support the show Register now for the free SEO class - https://www.etchedmarketing.com/registration-seo-class    My free resources are here- https://www.etchedmarketing.com/freebies     Want to work with me 1:1?  https://www.etchedmarketing.com/marketing-consulting      Join me in Simple SEO Content -https://www.etchedmarketing.com/yes   Join Simple Podcast SEO and learn how to grow your show quickly and easily in the self-study podcast SEO program. - https://www.etchedmarketing.com/enroll   My favorite marketing tools (affiliate links)  Podcast recording and editing - Descript Podcast hosting - Buzzsprout Email Marketing - Active Campaign Marketing Website Analytics - Clicky  SEO Tool - Ubersuggest         Do you have a question you'd like me to answer on the podcast? Ask it here -   https://forms.gle/Fbrqpmss6gxUnaMj7
How SEO helps your small business be more visible online
2026/08/11
Are you trying to help your small business be more visible online so it can grow? Let me walk you through how small business SEO can help you grow. If you want to increase your online presence, grow your visibility, leads, and customers, this will help. Listen in today and find out.  Support the show Register now for the free SEO class - https://www.etchedmarketing.com/registration-seo-class    My free resources are here- https://www.etchedmarketing.com/freebies     Want to work with me 1:1?  https://www.etchedmarketing.com/marketing-consulting      Join me in Simple SEO Content -https://www.etchedmarketing.com/yes   Join Simple Podcast SEO and learn how to grow your show quickly and easily in the self-study podcast SEO program. - https://www.etchedmarketing.com/enroll   My favorite marketing tools (affiliate links)  Podcast recording and editing - Descript Podcast hosting - Buzzsprout Email Marketing - Active Campaign Marketing Website Analytics - Clicky  SEO Tool - Ubersuggest         Do you have a question you'd like me to answer on the podcast? Ask it here -   https://forms.gle/Fbrqpmss6gxUnaMj7
How to grow your small business with SEO
2026/08/04
Are you trying to grow your small business and figure out the best way to reach the right audience? If so, I want you to know that SEO can help you grow your audience, visibility, leads, and sales if you know what to do and how to do it on your website, blog, podcast, or even social media channels. Your ideal customer is searching for information online. Let me help you understand how to find them.  Support the show Register now for the free SEO class - https://www.etchedmarketing.com/registration-seo-class    My free resources are here- https://www.etchedmarketing.com/freebies     Want to work with me 1:1?  https://www.etchedmarketing.com/marketing-consulting      Join me in Simple SEO Content -https://www.etchedmarketing.com/yes   Join Simple Podcast SEO and learn how to grow your show quickly and easily in the self-study podcast SEO program. - https://www.etchedmarketing.com/enroll   My favorite marketing tools (affiliate links)  Podcast recording and editing - Descript Podcast hosting - Buzzsprout Email Marketing - Active Campaign Marketing Website Analytics - Clicky  SEO Tool - Ubersuggest         Do you have a question you'd like me to answer on the podcast? Ask it here -   https://forms.gle/Fbrqpmss6gxUnaMj7
Small Business SEO Explained: What is a Title Tag and do I need one?
2026/07/28
Small Business SEO - What is a title tag, and do I need one? If you're working on SEO for your small business and aren't sure what matters and what doesn't, this week's episode will help you. I'll break down what title tags are, how you write them, what they look like on Google, who they're technically for, and more so you know what to do.  Once you've written your title tag, the next thing to work on will be your meta description. You can find out more about that here - https://www.etchedmarketing.com/blog/what-is-a-meta-description Support the show Register now for the free SEO class - https://www.etchedmarketing.com/registration-seo-class    My free resources are here- https://www.etchedmarketing.com/freebies     Want to work with me 1:1?  https://www.etchedmarketing.com/marketing-consulting      Join me in Simple SEO Content -https://www.etchedmarketing.com/yes   Join Simple Podcast SEO and learn how to grow your show quickly and easily in the self-study podcast SEO program. - https://www.etchedmarketing.com/enroll   My favorite marketing tools (affiliate links)  Podcast recording and editing - Descript Podcast hosting - Buzzsprout Email Marketing - Active Campaign Marketing Website Analytics - Clicky  SEO Tool - Ubersuggest         Do you have a question you'd like me to answer on the podcast? Ask it here -   https://forms.gle/Fbrqpmss6gxUnaMj7
Small Business SEO Foundation - how well do you know your ideal customer?
2026/07/21
If you're doing SEO for your small business, the first, most important step might really surprise you. I don't have student start by choosing keywords or even brainstorming the questions they should answer on their websites and blogs. I have them start with something more foundational: who is their ideal customer? You probably have a good idea who your ideal customer is, but if you're anything like my students and clients (and you probably are), you likely don't know them well enough for SEO. Listen in and find out why knowing your ideal customer is super important to your SEO.  Support the show Register now for the free SEO class - https://www.etchedmarketing.com/registration-seo-class    My free resources are here- https://www.etchedmarketing.com/freebies     Want to work with me 1:1?  https://www.etchedmarketing.com/marketing-consulting      Join me in Simple SEO Content -https://www.etchedmarketing.com/yes   Join Simple Podcast SEO and learn how to grow your show quickly and easily in the self-study podcast SEO program. - https://www.etchedmarketing.com/enroll   My favorite marketing tools (affiliate links)  Podcast recording and editing - Descript Podcast hosting - Buzzsprout Email Marketing - Active Campaign Marketing Website Analytics - Clicky  SEO Tool - Ubersuggest         Do you have a question you'd like me to answer on the podcast? Ask it here -   https://forms.gle/Fbrqpmss6gxUnaMj7
Do you need to do Answer Engine Optimization (AEO) for your small business or is it just SEO with a different name?
2026/07/14
Answer engine optimization, AEO, Generative engine optimization, GEO, search engine optimization, SEO... what the heck does it all mean? What is answer engine optimization, and how does it relate to SEO? Do you need to do both for your small business? Have you found yourself wondering about small business SEO and AEO? Join me in today's episode to find out what it all means, and most importantly, what to do for your business.  Links mentioned -  https://www.etchedmarketing.com/blog/the-3-pillars-of-seo https://www.etchedmarketing.com/blog/why-you-don%E2%80%99t-have-to-be-techie-to-do-seo Support the show Register now for the free SEO class - https://www.etchedmarketing.com/registration-seo-class    My free resources are here- https://www.etchedmarketing.com/freebies     Want to work with me 1:1?  https://www.etchedmarketing.com/marketing-consulting      Join me in Simple SEO Content -https://www.etchedmarketing.com/yes   Join Simple Podcast SEO and learn how to grow your show quickly and easily in the self-study podcast SEO program. - https://www.etchedmarketing.com/enroll   My favorite marketing tools (affiliate links)  Podcast recording and editing - Descript Podcast hosting - Buzzsprout Email Marketing - Active Campaign Marketing Website Analytics - Clicky  SEO Tool - Ubersuggest         Do you have a question you'd like me to answer on the podcast? Ask it here -   https://forms.gle/Fbrqpmss6gxUnaMj7

Podcast reviews

Read Marketing for Entrepreneurs | Online Marketing, podcasting, & SEO tips for online businesses podcast reviews

4.9 out of 5
28 reviews
★★☆☆☆
NicoleDean413 2026/05/28
More (useful) substance, less selling!
I wanted to love this podcast, and every time I’ve listened to Rachel I am on the edge of my seat for her to tell me something concrete that I can use...
★★★★★
Jillian Walsh author 2026/05/11
Very helpful podcast
Quick bites of information, easy to digest, very helpful for small business learning SEO.
★★★★★
hokieinthehouse-90 2026/05/06
Rachel keeps it simple!
Rachel knows her stuff! But what I love about her is how she breaks SEO down in simple terms. I found it overwhelming but she makes it accessible so y...
★★★★★
debruns 2025/09/14
Exactly What I Needed
Efficient, packed with actionable content. I love that she never wastes my time with idle chatter.
★★★★★
CPG 476 2024/09/18
The Best
Rachel’s show and SEO content are awesome. Very easy to follow and gives you great tools to use. Nothing but value every time I listen. This has helpe...
★★★★★
TheDancingHouseMama 2024/07/25
Bite sized gold
What I love most about Rachel‘s podcast is that it’s short, concise and applicable. Every week I listen I’m able to implement a bit more gold into my ...
★★★★★
livandluna 2024/06/18
Rachel is amazing!
I love how this podcast breaks down something I find so intimidating and confusing - SEO- into practical actionable strategies I can actually follow. ...
★★★★★
Courtney B99 2024/05/16
Clear and concise
New biz owner here learning all the things! This podcast is so helpful for a beginner and super easy to understand! THANK YOU!
★★★★★
SabrinaSellsIdaho 2024/01/04
Such great info!
I'm so glad I caught you on the women rocking real estate podcast! Your information is so relevant and useful and has been really helpful as I build o...
★★★★★
L5j1 2023/12/01
Love it! So Helpful
This podcast is fantastics. It’s full of easy to understand tips that I can use right away to help my business.
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