Advertise on podcast: The Built For Coaches Podcast

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The Built For Life podcast helps coaches and personal trainers inside of the health and fitness industry build their dream businesses by focusing on ethical scaling strategies that are specific to them. The health and fitness industry is saturated with people who are just in it for the money, coaches who can market but have zero coaching skill while many of the great coaches, who live by their morals are being left in the ditch. There's a line between ethical and unethical but also, there's things that just make you feel uncomfortable that you need to build more skill with. This podcast helps you understand that. My first role, was always as a coach. So, knowing that people are having traumatic experiences with other mentors, with little to no support or remorse, doesn't sit well with my approach to helping people achieve their goals and never has. I want to use my platform and influence to show coaches that they can do things in a different way in a forever changing landscape, especially in the digital world.

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Check latest episodes from The Built For Coaches Podcast podcast

Episode #168: "Lead from the Front" is a Lie!

2026/09/24

Episode #167: Struggling to Scale? Here's the Fix

2026/09/10

The behaviours that built the business are not the behaviours that scale the business. In this episode, Mark and Jen talk through the consultancy cycle that they lead founders through to remove themselves as the bottleneck and finally reach the scaling heights they were destined to hit.

Episode #166: How Jack Grew His Yearly Revenue By 150%

2026/08/27

Husband. Coach. Educator. LOTR Gandalf Stand-In. Today I sit down with a coach who's experience speaks for itself but didn't always translate in terms of his business and the type of business he felt he should be running. Jack increased his yearly revenue by 150% in just 7 months, while launching a second company that did multi-five figures. Find out how BFC helped him facilitate that in this episode.

Episode #165 - The Secret to 99% Client Adherence

2026/08/06

"Trust the process" but you don't even have one? No chance. In this episode, Jen talks through the 4 stages of behaviour change and how to structure a process that people can actually adhere to.

Episode #164 - Summer Churnin', Had me a Blast!

2026/07/30

In this week's episode, Jen talks about the plague of Summer churn that hits coaches out of NOWHERE...at the same time...every single year. She'll talk you through why it happens, and how you work with it instead of fight against it. P.S. We have 7 spaces remaining at the founder's rate for our new member's programme, DM me "PRIORITY" on Instagram @coach.with.jen for more info!

Episode #163 - We Helped A Client Increase Application Conversion From 13% to 97%

2026/07/27

We 6x a clients application completion that brought in almost 1000 extra leads into their business while reducing the friction around time of completion from almost 4 minutes to under 60 seconds. Tune in to find out how.

Episode #162 - I Beg You To Take Your Business Seriously

2026/07/23

You might think you're doing everything within your power to grow your business and getting nowhere. If that's the case, this might challenge that assumption. There's always areas of your business you can put attention and focus into.

Episode #161 - How Mark Grew From 15 To 42 Clients

2026/07/20

I recently sat down with my client Mark. A Coach that's only been in the industry coming up for 2.5 years that's almost tripled his client roster, more than doubled his MRR and is building a community that many are never able to replicate. In this episode, you'll find out how Mark has achieved this and how you can apply it to your own journey.

Episode #160 - Join The BFC Members Group

2026/07/16

Looking for a community of like minded coaches who truly value the impact they have on their clients lives? Want help with your business and coaching standards without having to sell one of your kidneys? Have you been waiting for a low risk opportunity to build your business with sound c*nts in your corner? DM me on Instagram https://www.instagram.com/markstrathern_/ with the word "PRIORITY" to join the priority list for founding members rates and additional bonuses.

Episode #159 - Quality Meets Quantity In Content Strategy

2026/07/14

What's more important? Quantity or quality when it comes to content creation? This argument has gone on for centuries but I'm here to point you in the right direction.

Episode #158 - What Most Coaches Get Wrong About Personal Branding

2026/07/10

You might hear the words "Personal Branding" and not have a clue where to start, how to build one or how to use it to help you sign new clients. In this episode I'm going to be talking you through the foundations of building your own personal brand so you can align your marketing efforts to convert people who align to you and your business.

Episode #157 - How Dawn Tripled Her Client Roster

2026/07/06

Find out how Dawn has tripled her client roster with less than 400 followers, zero cold DM's, no ad spend and rarely taking sales calls. At Built For Coaches we often talk about building businesses by design and Dawn explains exactly how we've helped her do that. To work with us at Built For Coaches, send me a DM on Instagram at @markstrathern_

Episode #156 - The Real Reason You're Losing Clients

2026/07/02

So many coaches hold beliefs around why they lose clients prematurely, and it's rarely what they actually think. There's one key reason this happens consistently, in today's episode Jen will share with you why this happens and how to fix it for good.

Episode #155 - 4 Simple Steps To Building A Six-Figure Business

2026/06/15

Simple scales, b******t fails. Building your business doesn't need to be complex. It requires effort, yes. But people confuse effort with complexity. Inside of this episode I'll help you focus on where to place your efforts into simple areas that have been proven to grow thousands of fitness businesses. If you want learn how we can help you plug this approach into your own business to build ethically and sustainably, then reach out to me here on Instagram https://www.instagram.com/markstrathern_/ and DM me "67" where I'll see if we can help you accomplish the goals that have eluded you. If you want access to our mini course Built to Scale - head over to https://www.skool.com/built-for-coaches and once accepted, DM me the word "SCALE" in the Skool community.

Episode #154 - Double Your Income with ZERO Outbound

2026/06/11