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Send us Fan Mail Click here to watch this interview on YouTube. What does growing an acupuncture practice look like when you design it around the life you actually want? On this special episode of Better Skills. Better Doctors. I sit down with Dr. Eileen Li, acupuncturist, clinic owner, and creator with over a million followers. Eileen shares how becoming a mom reshaped the way she practices, why she raised her rates twice in one year and still kept a waitlist, and how defining her dream client led her to a simple realization: she is the niche. We talk about the book Big Enough by Lee LeFever and what it means to reverse engineer your business from your life values, including why niching creates time abundance, a smaller pharmacy, and fewer decisions at the end of a long clinic day. Eileen also gives her first move for any practitioner who feels boxed into one clinic model: run an internal audit of your brick and mortar, then get honest about what else lights you up, like teaching or hosting retreats. If you're ready to build a practice that's big enough for your life, click "let's work together" at tcm-hub.com/fed. Links: tcm-hub.com/harmonize If this content and material resonates with you and you would like to pursue coaching with Rebecca, please visit: tcm-hub.com/fed and click "Let's Work Together"

Send us Fan Mail A lot of us were taught to start as general practitioners and earn a niche once we had enough experience. In this episode, I ask what happens when you flip that order. I share how my first-year idealism shaped the way I believed a practice had to be built, why general practice is the hardest business model to start with, and what came into focus when I specialized in orthopedics. I also walk you through a recent coaching session where my client weighed neuropathy against postherpetic neuralgia for her signature offer, and why the less crowded niche became her wide blue ocean. In this episode: How training and scarcity keep practitioners in general practice longer than they wantThe difference between chasing patients and attracting patients who see themselves in your workHow starting with a niche cuts your decisions, keeps your pharmacy lean, and makes you the go-to for one thingWhy seasoned practitioners already have everything the old order was waiting forYour action step: write down the one condition or demographic you'd most want to be known for treatingResources: Signature Offer Bootcamp: an online workshop I'm offering very soon. Keep your eyes out for details.Free + Easy Doctor 1:1 coaching: go to tcm-hub.com/fed and click Let's Work Together If this content and material resonates with you and you would like to pursue coaching with Rebecca, please visit: tcm-hub.com/fed and click "Let's Work Together"

Send us Fan Mail In this episode of Better Skills. Better Doctors. I'm talking about a habit most practitioners don't know they have: answering the question "who are you" entirely from the past. Your history is a record of what happened. The moment you start letting it decide what's possible next, it becomes a ceiling. If this content and material resonates with you and you would like to pursue coaching with Rebecca, please visit: tcm-hub.com/fed and click "Let's Work Together"

Send us Fan Mail In this episode of Better Skills. Better Doctors. I'm talking about potential, and specifically why the gap between where you are and where you could be has very little to do with your capability. It starts at the gym, where I kept surprising myself lifting in kilograms, and only got nervous when I converted to pounds. The weight never changed. My thought about the number did. If this content and material resonates with you and you would like to pursue coaching with Rebecca, please visit: tcm-hub.com/fed and click "Let's Work Together"

Send us Fan Mail In this episode of Better Skills. Better Doctors. I'm talking about what happens to your circle when you start doing well, why it happens, and how to shrink your world on purpose instead of letting other people's reactions shrink you. It starts with a coaching call where a client, fully booked through the end of 2026, told me she can't talk to her Chinese medicine colleagues anymore without getting shot down. Nothing is going wrong. That's actually the point. Harmonize Waitlist: www.tcm-hub.com/harmonize If this content and material resonates with you and you would like to pursue coaching with Rebecca, please visit: tcm-hub.com/fed and click "Let's Work Together"

Send us Fan Mail In this episode of Better Skills. Better Doctors. I'm talking about how I went from tiptoeing around sales and apologizing for it to genuinely loving it, and why that shift changed everything. I get into what's actually underneath the discomfort, why your attitude about sales is running your business whether you're paying attention to it or not, and what it means about your belief in your own work if the thought of being misunderstood still rattles you. Link mentioned: www.tcm-hub.com/harmonize If this content and material resonates with you and you would like to pursue coaching with Rebecca, please visit: tcm-hub.com/fed and click "Let's Work Together"

Send us Fan Mail In this episode of Better Skills. Better Doctors. I'm talking about why the wrong patients keep showing up, and why the answer has nothing to do with your location, your fees, or the economy. It starts with an Instagram comment, and it leads somewhere most practitioners don't want to go: your messaging is a filter, and you built it. The patients you're attracting are the ones you asked for. If this content and material resonates with you and you would like to pursue coaching with Rebecca, please visit: tcm-hub.com/fed and click "Let's Work Together"

Send us Fan Mail In this episode of Better Skills. Better Doctors. I'm talking about a set of behaviors that look like excellence from the outside and are quietly capping your growth from the inside. I'm calling it toxic femininity: the "I'll just do it myself" identity that built your practice and is now keeping it stuck at the size of one woman's capacity. I'm also telling on myself, because I'm not standing on the other side of this one. If this content and material resonates with you and you would like to pursue coaching with Rebecca, please visit: tcm-hub.com/fed and click "Let's Work Together"

Send us Fan Mail In this episode of Better Skills. Better Doctors. I'm talking about a conditioning you've had since first grade and have probably never questioned: show up with the right answer, or don't show up at all. That rule made you an excellent clinician. It is also making growing your business really hard, because entrepreneurship doesn't have a right answer, and waiting until you're sure is just keeping your hand down. If this content and material resonates with you and you would like to pursue coaching with Rebecca, please visit: tcm-hub.com/fed and click "Let's Work Together"

Send us Fan Mail In this episode of Better Skills. Better Doctors. I'm talking about the motivation dip that shows up for a lot of practitioners at certain points in the year, and why it's almost never the personal failing they think it is. I walk through the hunter and farmer framework: two modes every business owner moves between, why getting stuck in one of them leads to either burnout or overwhelm, and how to tell which season you're actually in right now. If this content and material resonates with you and you would like to pursue coaching with Rebecca, please visit: tcm-hub.com/fed and click "Let's Work Together"

Send us Fan Mail In this episode of Better Skills. Better Doctors. I'm talking about what actually happens right after you commit to a direction in your business, and why the thing that feels like a sign you got it wrong is very often the opposite. The moment you niche down, the wrong fit patients flood in. Your survival brain reads that as proof the decision was a mistake. I want to show you what it actually is: a test of whether you mean what you said. Links mentioned:  https://tcm-hub.com/outgrown If this content and material resonates with you and you would like to pursue coaching with Rebecca, please visit: tcm-hub.com/fed and click "Let's Work Together"

Send us Fan Mail In this episode of Better Skills. Better Doctors. I'm talking about legacy, and I'm taking it somewhere you might not expect: your practice. It starts with a woman on Instagram facing the end of her life, and what she said about forgiveness, contribution, and what we leave behind. From there, I get into what it actually means to build a practice worth leaving behind, and why avoiding the sales and money half of your job is the heaviest thing you could leave the profession. Download Outgrown for free: tcm-hub.com/outgrown If this content and material resonates with you and you would like to pursue coaching with Rebecca, please visit: tcm-hub.com/fed and click "Let's Work Together"

Send us Fan Mail In this episode of Better Skills. Better Doctors. I'm making the case that most practitioners are only doing half their job, and the half they're skipping is the one their business actually depends on. If all you're doing is treating patients and calling that a business, I want to offer you a reframe: your business is your most important client, and right now she's getting your leftovers. If this content and material resonates with you and you would like to pursue coaching with Rebecca, please visit: tcm-hub.com/fed and click "Let's Work Together"

Send us Fan Mail In this special episode of Better Skills. Better Doctors. I'm talking to the practitioners who decided somewhere along the way that they're just bad at marketing, and I want to make the case that they're wrong. Most marketing advice hands you one version: loud, on camera, always on. If that version drains you, I want to show you the one that runs without you. Register for the FREE live training Turn Strangers Into Patients On Autopilot: https://tcm-hub.com/autopilot If this content and material resonates with you and you would like to pursue coaching with Rebecca, please visit: tcm-hub.com/fed and click "Let's Work Together"

Send us Fan Mail In this episode of Better Skills. Better Doctors. I'm making the case that planning is not the opposite of freedom, it's the thing that creates it. Using my own story of paying off $142,000 in debt, I get into why most people resist planning, what it actually costs them, and why the chaos in your practice and your money almost never gets solved by changing your schedule or your fees. If this content and material resonates with you and you would like to pursue coaching with Rebecca, please visit: tcm-hub.com/fed and click "Let's Work Together"