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Lauren and Brooke share a practical Q4 survival kit for real estate team leaders who want to enter the new year with a healthier business, not a blank page. They explain how to find missed opportunities in a CRM by reviewing lead stages, last contact, smart lists, integrations, and lead distribution; build both client and recruiting pipelines; notice when agents or operations staff may be pulling back and have thoughtful one on one conversations; and plan the first 90 days around three priorities, a clear owner for each, and a measurable KPI. Their advice is to choose one change, work it consistently, and build momentum before January. Chapters: (00:00:00) Why real estate teams should plan before January(00:04:00) Find missed opportunities in your CRM(00:09:00) Improve lead flow and lead distribution(00:12:00) Build your client and recruiting pipelines(00:18:00) Lead with accountability and an abundant mindset(00:20:00) Check in with agents and notice signs of burnout(00:27:00) Plan your first 90 days with three priorities and clear owners(00:32:00) Choose one action and build momentum into Q1Links and Resources: Team Leader Secrets by Suneet AgarwalReside PlatformReside Platform WebsiteThanks so much for joining us this week. Want to subscribe to the Reside Platform Podcast? Have some feedback you’d like to share? Connect with us on Spotify, Apple Podcasts and YouTube to leave us a review!

What does it take to build a real estate business that can double in a tough market without making the leader the bottleneck? Jennifer Gale returns to the Reside Platform Podcast to share what changed as her Woodstock, Ontario brokerage grew. She and Suneet Agarwal dig into the hard parts of leadership, including setting standards that create friction, replacing emotional lead management with accountable systems, and letting the right people own their roles. Jennifer also explains how her team recruits through monthly training events, consistent outreach, and a marketing engine built for the long game. For team leaders and broker owners who want more capacity, stronger culture, and real growth, this conversation is a candid reminder to stay in the box and keep doing the work that compounds. Chapters: 00:00:00 Welcome back Jennifer Gale00:02:00 What makes a year feel blockbuster00:03:00 Standards, recruiting, and the people around you00:05:00 Building fair lead systems and auditing the database00:08:00 Using AI to increase operational capacity00:09:00 Why standards create friction00:11:00 Leading a business instead of running a family00:14:00 Accountability, public feedback, and behavior change00:18:00 Overcoming overperformance and scarcity thinking00:22:00 Recruiting through email, social media, and events00:24:00 Making recruiting calls easier with invitations00:29:00 Building a marketing machine that compounds00:33:00 Stay in the boxLinks and Resources: WebsiteJennifer Gale on FacebookTeam Leader Secrets by Suneet AgarwalReside PlatformReside Platform WebsiteThanks so much for joining us this week. Want to subscribe to the Reside Platform Podcast? Have some feedback you’d like to share? Connect with us on Spotify, Apple Podcasts and YouTube to leave us a review!

If your real estate team runs smoothly only when you are in the room, you do not have a people problem. You have an operations problem. Lauren Rathgeb-Holland and Brooke Riecke unpack why growing teams often hire another agent when what they really need is stronger ownership, documented systems, and operational support. They share practical ways to identify the work only you can do, spot the tasks that are quietly draining your time, and build a team structure that supports growth without making you the bottleneck. Whether you lead a small team, manage a busy production business, or are preparing to scale, this conversation will help you create more capacity, accountability, and consistency. Chapters: 00:00:00 Why your team falls apart when you step away00:02:00 The hidden cost of doing every small task yourself00:04:00 Knowing when you are no longer the best person for a role00:06:00 Keep recruiting while you diagnose your operations00:08:00 Build a role around the work you need to release00:11:00 Document your processes before details get lost00:14:00 The five quiet mistakes that limit growth00:18:00 Using CRM data and AI to coach with clarity00:23:00 What an operations leader can own for your team00:28:00 Your first operations hire and the people, process, performance framework00:34:00 Consistency, delegation, and making room for real growthLinks and Resources: Team Leader Secrets by Suneet AgarwalReside PlatformReside Platform WebsiteThanks so much for joining us this week. Want to subscribe to the Reside Platform Podcast? Have some feedback you’d like to share? Connect with us on Spotify, Apple Podcasts and YouTube to leave us a review!

Being good at selling houses doesn't mean you've built a business that can run without wearing you out. Andrea Kugler knows the difference. After years as a solo agent doing everything herself, she started putting systems in place and launched a real estate team. In this conversation with Suneet Agarwal, Andrea shares what changed when she stopped relying on memory to follow up, started using a CRM, and got support through Reside. She also gets honest about the part of leadership that checks your ego: holding yourself to the same standards you set for your agents. For team leaders and brokerage owners wondering where social media fits into an already full day, Andrea explains how showing up consistently brought past clients back into her world and helped two agents find her through TikTok. Along the way, they talk about building resilience, keeping content simple, and taking the next step before everyone around you understands the plan. If you're producing but still doing too much yourself, this is a practical conversation about building a business that doesn't depend on you remembering and handling everything. Chapters: (00:00:00) Building a Real Estate Team Before You Feel Ready(00:02:00) From Solo Agent Burnout to Business Systems(00:05:00) Using a CRM to Fix Real Estate Follow Up(00:07:00) Leadership Accountability Starts With You(00:09:00) Coaching Agents Through Difficult Moments(00:11:00) Instagram and Facebook for Staying Top of Mind(00:14:00) Creating Real Estate Content Without Overthinking(00:17:00) Repurposing Content and Getting Started With AI(00:19:00) Investing in Support and Committing to Your Team(00:21:00) Connect With Andrea for Ohio ReferralsLinks and Resources: WebsiteAndrea Kugler on LinkedInTeam Leader Secrets by Suneet AgarwalReside PlatformReside Platform WebsiteThanks so much for joining us this week. Want to subscribe to the Reside Platform Podcast? Have some feedback you’d like to share? Connect with us on Spotify, Apple Podcasts and YouTube to leave us a review!

Suneet sits down with Dan Gandee, principal broker of The Operative Group in Oregon, for a conversation that is less about AI hype and more about what actually pays. Dan is on pace for 200 closings this year and he walks through the exact direction his team took the technology: a scrubbed and appended investor mailing list that turned roughly two grand in postage into a $15,000 commission check, a portfolio audit offer that gets absentee owners to raise their hands, daily CRM audits that land in Slack at 8:00 AM so nothing sits in lead status, and an agentic operating system his team built after canceling their project management tools because none of them spoke real estate. Suneet shares his own side of the ledger, including five new social brands running years of archived content on autopilot, an autonomous agent handling SEO and website pages after he let his vendor and staff writer go, and a daily email agent that rewrites subject lines for non openers. Both of them keep landing on the same point: the win is not asking a chatbot to write a listing description, it is handing the machine your whole operation, your recurring busy work and your quarterly goals, then letting it tell you what to systematize first. Dan closes with the simplest starting move any team leader or solo agent can make this week, plus how he squeezed a six month onboarding process down to about 45 days and where automated coaching reports fit into agent productivity. Chapters: (00:00:00) The $15,000 check that started with two grand in mailers (00:01:12) Dan Gandee on 174 closings, IDX roots and why tech obsession pays (00:04:22) Five new social brands running years of archived content (00:07:05) Building the investor direct mail machine, list scrub to send (00:11:20) The portfolio audit offer and five referral partners that open doors (00:16:10) Letting the SEO vendor go and handing the website to an agent (00:20:05) Daily CRM audits posted in Slack where every agent sees them (00:23:15) AI calling, retargeting and screening the hand raisers (00:28:10) Why they canceled Monday and Asana and built their own system (00:33:20) Coaching reports, 45 day onboarding and where to start todayLinks and Resources: WebsiteDan Gandee on LinkedinTeam Leader Secrets by Suneet AgarwalReside PlatformReside Platform WebsiteThanks so much for joining us this week. Want to subscribe to the Reside Platform Podcast? Have some feedback you’d like to share? Connect with us on Spotify, Apple Podcasts and YouTube to leave us a review!

What should real estate agents kill, keep or change as they build a stronger business? Lauren, Brooke and Karlton turn that question into a lively conversation about the prospecting activities that still create real opportunity. They discuss replacing generic cold calls with intentional warm conversations, using open houses as a low cost way to meet buyers and sellers, approaching door hangers and neighborhood outreach with more value and respect, and building a real system for paid internet leads. They also explain why for sale by owners are one of the clearest opportunities for agents who want more listings, why buyer consultations set the tone for a professional client experience, and how focused neighborhood farming can compound over time. The through line is simple: choose a strategy that fits your business, bring real value, and follow up consistently. Chapters: (00:00:00) Why the kill, keep or change game matters(00:01:08) Cold calling becomes intentional warm calling(00:07:13) Why open houses still create opportunity(00:10:01) Replacing door knocking with value driven outreach(00:14:32) When paid internet leads make sense(00:20:15) Why agents should keep working with FSBOs(00:26:52) The case for buyer consultations(00:34:12) How neighborhood farming compounds over time(00:39:52) The next generation of real estate prospecting(00:40:32) Final thoughts and an invitation for feedbackLinks and Resources: Team Leader Secrets by Suneet AgarwalReside PlatformReside Platform WebsiteThanks so much for joining us this week. Want to subscribe to the Reside Platform Podcast? Have some feedback you’d like to share? Connect with us on Spotify, Apple Podcasts and YouTube to leave us a review!

Anna Pisarski got her real estate license at 19, and ten years later she is a licensed broker, Director of Agent Support and Development at The Courtney Group in Reno, Nevada, a competitive bodybuilder, and the agent behind an Instagram account pulling hundreds of thousands of views a month. In this episode, Suneet sits down with Anna to unpack why most agents have social media backwards. Her argument is simple: if anyone in your sphere is not using you as their realtor, you do not have a lead generation problem, you have a conversion problem. Anna explains how she treats Instagram as a CRM for her sphere instead of an influencer play, why she runs two accounts when everyone says you should not, and how she decides which content actually builds trust versus just juicing the algorithm. Suneet shares the AI driven analytics system he uses to track every post across every platform, plus the scheduling workflow that lets one piece of content work across Instagram, YouTube Shorts, and TikTok. The conversation then shifts to leadership. Anna breaks down how The Courtney Group coaches agents through the messy middle, what the second 90 days should look like, and why their six week accountability groups came back as the top rated item in every agent's midyear review. She closes with the mindset that keeps her locked in (time under tension, ruthless self accountability, and getting the hard stuff done before the day starts) along with what it means to take over a top producing team from her mother, Kathy Courtney, as Kathy heads into her final two years. If you lead a team or own a brokerage and want your agents posting with purpose and holding themselves accountable, this one is for you. Chapters: (00:00:00) You don't have a lead generation problem, you have a conversion problem(00:04:50) Licensed at 19: surviving the real estate rollercoaster as a teenager(00:07:05) Coaching agents through the messy middle and the second 90 days(00:12:50) Why Anna runs two Instagram accounts (and why it works)(00:14:35) Social media is a CRM for your sphere, not a lead gen tool(00:18:05) Tracking every post with AI to find the patterns that work(00:20:55) Instagram vs Facebook vs TikTok vs YouTube Shorts for realtors(00:25:55) Accountability through self discovery and running accountability groups(00:29:45) Grit, time under tension, and what keeps Anna locked in(00:34:20) Taking over a top producing team and advice for team leadersLinks and Resources: WebsiteAnna Pisarski on InstagramTeam Leader Secrets by Suneet AgarwalReside PlatformReside Platform WebsiteThanks so much for joining us this week. Want to subscribe to the Reside Platform Podcast? Have some feedback you’d like to share? Connect with us on Spotify, Apple Podcasts and YouTube to leave us a review!

Ross Hardy helped grow his real estate team from just over 200 annual transactions to a projected 400 by confronting the leadership habits, staffing bottlenecks, and inconsistent standards that were limiting its potential. In this conversation with Suneet Agarwal, Ross explains how virtual assistants gave his transaction, listing, and marketing departments more capacity without adding unnecessary overhead, why his team hired a director of agent growth, and how a mentor program helped new agents reach production faster. They also discuss intentional recruiting, daily huddles, office culture, prospecting, skill development, and the importance of building systems before the team is overwhelmed. For team leaders and broker owners who want to scale without becoming the bottleneck, this episode offers an honest look at the decisions, people, and leadership shifts behind sustainable growth. Chapters: (00:00:00) Breaking through leadership ceilings(00:03:20) The team structure behind 200 transactions(00:07:45) Using virtual assistants to create more capacity(00:12:20) Hiring a director of agent growth(00:16:10) Finding great talent through Indeed(00:20:05) Mentorship and faster agent development(00:24:25) Building culture through standards and community(00:28:40) Where AI helps and where human judgment matters(00:32:00) The opportunity ahead for real estate teams(00:35:10) Why team leaders need coaching and proximityLinks and Resources: WebsiteRoss Hardy on LinkedInTeam Leader Secrets by Suneet AgarwalReside PlatformReside Platform WebsiteThanks so much for joining us this week. Want to subscribe to the Reside Platform Podcast? Have some feedback you’d like to share? Connect with us on Spotify, Apple Podcasts and YouTube to leave us a review!

Most real estate teams do not need more content. They need marketing that is connected to operations, built around the client journey, and simple enough for agents to use consistently. Rachael Little, Chief Marketing Officer at Gale Group Realty Brokerage, joins Lauren Rathgeb-Holland to share how the brokerage grew from 20 to 60 agents while building a dependable in house marketing department. Rachael explains how clear messaging, a central request line, repeatable onboarding, project management, and fast support created a stronger experience for agents. She also breaks down the difference between making attractive content and developing marketing that earns trust, strengthens culture, supports recruiting, and helps a team scale without sacrificing service. Chapters: (00:00:00): Why expensive marketing can still miss the mark(00:04:00): How Rachael moved from photography into real estate marketing(00:08:00): The systems that supported growth from 20 to 60 agents(00:12:45): Content creation versus strategic marketing(00:17:00): Why marketers should work closely with operations(00:21:30): What to look for when hiring a real estate marketer(00:25:00): The simple request system behind the marketing department(00:28:30): Keeping marketing repeatable, recognizable, and easy to implement(00:31:00): Culture, messaging, and the right first hireLinks and Resources: WebsiteRachael Little on LinkedInTeam Leader Secrets by Suneet AgarwalReside PlatformReside Platform WebsiteThanks so much for joining us this week. Want to subscribe to the Reside Platform Podcast? Have some feedback you’d like to share? Connect with us on Spotify, Apple Podcasts and YouTube to leave us a review!

Growth creates a difficult tension for real estate professionals. The more clients and transactions you earn, the less time you have to keep generating new business. In this episode, Lauren and Karlton explain how solo agents and team leaders can identify the work that truly requires their attention, delegate the rest, and build support without sacrificing the client experience. They walk through the four hats every agent wears, share a simple 30 minute time audit, and explain why a transaction coordinator, virtual assistant, marketing partner, or buyer's agent may be the right next hire. You will also learn how to evaluate every investment by the time and revenue it can create, why delegation does not mean giving up control, and how consistent time blocking can help you grow even before you are ready to hire. If you want to scale your production while creating more freedom in your business and life, this conversation offers a practical place to start. Chapters: (00:00:00) The transaction trap that can stall your growth(00:02:20) Knowing when you have outgrown doing everything alone(00:04:35) The four hats every real estate agent wears(00:06:30) Using a 30 minute audit to find work you can delegate(00:09:00) Choosing support based on return on investment(00:12:10) Reinvesting a portion of every closing(00:15:10) Why a transaction coordinator can be the best first hire(00:17:00) Letting someone own the 70 percent so you can excel at the 30 percent(00:20:15) Protecting the client relationship while handing off paperwork(00:24:20) Using time blocking to grow before you hireLinks and Resources: Karlton Utter on LinkedInTeam Leader Secrets by Suneet AgarwalReside PlatformReside Platform WebsiteThanks so much for joining us this week. Want to subscribe to the Reside Platform Podcast? Have some feedback you’d like to share? Connect with us on Spotify, Apple Podcasts and YouTube to leave us a review!

The habits that make someone a successful solo real estate agent can become the very habits that limit a growing team. In this episode, Brooke and Karlton unpack the identity shift from top producer to true team leader. They explain why hiring agents or support staff does not automatically create leverage, how unclear expectations turn leaders into bottlenecks, and why goals, systems, accountability, and honest conversations matter at every stage of growth. They also share practical ways to protect your calendar, coach more efficiently, help agents make confident decisions, assign roles around individual strengths, and decide whether stepping out of production is actually right for you. If you lead a real estate team, own a brokerage, or are preparing to make your first hire, this conversation will help you build a business that supports your people without depending on you for every answer. Chapters (00:00:00) Why top producers struggle with leadership(00:03:00) Hiring people does not make you a leader(00:06:00) How team leaders become bottlenecks(00:10:00) Define team goals, production, and roles(00:12:00) Time blocking for team leadership(00:15:00) Scale support through group coaching(00:18:00) Empower agents to make decisions(00:21:00) When to step back from production(00:25:00) Build roles around each agent's strengths(00:32:00) Lead with empathy, accountability, and serviceLinks and Resources: Karlton Utter on LinkedInTeam Leader Secrets by Suneet AgarwalReside PlatformReside Platform WebsiteThanks so much for joining us this week. Want to subscribe to the Reside Platform Podcast? Have some feedback you’d like to share? Connect with us on Spotify, Apple Podcasts and YouTube to leave us a review!

What would happen to your business if you disappeared for three weeks? Suneet sits down with Michele Mamo, team leader of the Dwell Well Group at eXp Realty, who just returned from a three week family trip through Europe to find her best month ever waiting for her, plus nearly 40 deals already pending for the month ahead. Eighteen months ago she was seriously thinking about quitting. In this conversation she breaks down exactly what changed: getting obsessed with her database, working Follow Up Boss every single day, joining the Zillow Preferred program, building a leadership team that watches out for every agent, and creating an onboarding school inside Agently that turns brand new agents into producers. Michele also shares her remarkable origin story, from leaving a federal government job at the U.S. Treasury in 2002 to restarting her business from scratch in Cincinnati with $200 short sale consultations, along with her honest take on referral fees, online leads, and what it really takes to win listings. If you are a team leader or broker owner who wants a business that keeps producing while you actually live your life, this episode is proof that it can be done, and that it is never too late to start over. Chapters: (00:00:00) The $200 short sale hustle that restarted her business(00:01:08) Three weeks in Europe without touching the business(00:04:41) Coming home to a record month and a packed pending board(00:06:23) The database obsession that changed everything(00:10:22) Leadership meetings, agent pods, and accountability(00:12:04) Training new agents with a team school inside Agently(00:13:47) From the U.S. Treasury to a career in real estate(00:17:38) Divorce, a new city, and starting over in Cincinnati(00:21:12) The honest truth about online leads and Zillow Preferred(00:25:31) How to win listings, plus advice for agents and team leadersLinks and Resources: WebsiteMichele Mamo on LinkedInTeam Leader Secrets by Suneet AgarwalReside PlatformReside Platform WebsiteThanks so much for joining us this week. Want to subscribe to the Reside Platform Podcast? Have some feedback you’d like to share? Connect with us on Spotify, Apple Podcasts and YouTube to leave us a review!

Jana Adams joins Karlton Utter to share how she transformed personal adversity, caregiving, and advocacy into a real estate business built around accountability, empathy, and service. After struggling to create the right systems for a growing team, she learned that leadership is not about doing the work for agents, but helping them take ownership of the goals they say they want. Jana explains how joining Reside helped her move systems out of her head, mentor her daughter more effectively, and build a stronger team culture that contributed to a 120 percent increase in transactions and a 123% increase in earnings. She also reveals how her experience caring for her daughter and helping her parents through aging transitions inspired the Aging Well Blueprint and the Aging Well With Intention program, a community based resource designed to help seniors, caregivers, and families prepare before a crisis. This conversation is a powerful look at how real estate leaders can grow production, attract aligned agents, build a meaningful niche, and create a business that succeeds because it serves people well. Chapters: (00:00:00) - The accountability lesson that changed Jana’s leadership(00:00:34) - Building a mission driven business with 120% transaction growth(00:01:47) - From real estate office manager to brokerage owner(00:04:39) - Why joining Reside changed Jana’s systems and team(00:06:44) - Building agent accountability without dragging the team(00:09:54) - Choosing seniors and family transitions as a real estate niche(00:13:42) - Creating the Aging Well Blueprint and 12 session program(00:18:16) - Caregiving, advocacy, and appearing on the Today Show(00:23:45) - How passion created confidence and stronger leadership(00:27:51) - The mindset that keeps Jana moving forwardLinks and Resources: WebsiteJana Adams on LinkedInKarlton Utter on LinkedInTeam Leader Secrets by Suneet AgarwalReside PlatformReside Platform WebsiteThanks so much for joining us this week. Want to subscribe to the Reside Platform Podcast? Have some feedback you’d like to share? Connect with us on Spotify, Apple Podcasts and YouTube to leave us a review!

What happens when the person running your brokerage has never sold a home? Suneet sits down with Lisa Gengelbach, Vice President of Operations at Key Associates Signature Realty, who helped grow the company from 8 agents to 80 across five offices in two states in just six years. Lisa got licensed in February of 2020 after owning a restaurant and running operations for large hotels, and that outside perspective shows up in everything she does. She and Suneet get into what breaks first when a team scales too fast, why recruiting without real processes is a trap, and how she rebuilt onboarding so new agents get true follow up instead of an open door nobody walks through. Lisa also opens up the full tech stack her team runs on, from Follow Up Boss and SkySlope to the ClickUp automations that carry a deal from recruiting all the way through closing, and she shares the coaching shift that changed everything for her, which is meeting each agent where they are instead of pushing her own goals onto them. If you lead a team or own a brokerage and you want growth that actually holds together, this episode was made for you. Chapters: (00:00:00) Why your brand will not bring you business(00:02:11) From diner owner and hotel operations to real estate(00:07:41) What breaks first when a team scales past 8 agents(00:12:36) Coaching agents to their own definition of success(00:17:03) Rebuilding onboarding with real follow up and benchmarks(00:21:23) The structure of an effective one on one(00:24:02) Inside the tech stack behind an 80 agent operation(00:28:14) Fixing the SkySlope and ClickUp roadblock with AI(00:31:26) Recruiting, retention, and the culture that attracts agents(00:35:04) Back to basics advice for agents and team leadersLinks and Resources: WebsiteLisa Gengelbach on LinkedInTeam Leader Secrets by Suneet AgarwalReside PlatformReside Platform WebsiteThanks so much for joining us this week. Want to subscribe to the Reside Platform Podcast? Have some feedback you’d like to share? Connect with us on Spotify, Apple Podcasts and YouTube to leave us a review!

Most teams are converting internet leads at 1 to 1.5% when the real ceiling is closer to 9 or 10%. The gap isn't about lead quality. It's about response time, dialogue, and whether or not your team has a system worth running. In this episode, we pulled straight from a live Reside Platform webinar hosted by Carlton Utter, our head of training and agent development with 26 years in the business. Carlton breaks down the five killers of internet lead conversion, the ALM approach for warm transfers, the LP Mama follow-up framework, and the cadence that top teams use to stay in the game long enough to win it. If you're spending money on leads right now and not seeing the ROI you expected, this is the episode that tells you exactly why and exactly what to do about it. Chapters: (00:00:00) Intro and why internet lead conversion is broken(00:05:00) The real cost of leads and what 1.5% conversion actually means(00:09:00) The problem is not the lead — it's us(00:11:00) Accountability, systems, and value: The three pillars(00:18:00) The wrong way most agents approach internet leads(00:25:00) Speed to lead: Why 47 hours is killing your deals(00:33:00) The right dialogue and the ALM warm transfer approach(00:40:00) LP Mama and locking down the appointment(00:44:00) The follow-up cadence that top-converting teams actually use(00:53:00) Hot, warm, and cold ponds plus your 5-step action planLinks and Resources: Karlton Utter on LinkedInTeam Leader Secrets by Suneet AgarwalReside PlatformReside Platform WebsiteThanks so much for joining us this week. Want to subscribe to the Reside Platform Podcast? Have some feedback you’d like to share? Connect with us on Spotify, Apple Podcasts and YouTube to leave us a review!