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It's our favorite time of year: trend prediction season! In this episode of The Natural List Podcast, hosts Jessica Rubino and Adrienne Smith discuss the 17 trends that our team at New Hope Network released earlier today. These are more than just trends, though; they're market forces shaping the entire CPG and natural products industry. Plenty of these ideas have made their way from one category to another, finally earning themselves a spot on this year's trends prediction list as true pillars of the year to come. From a back-to-basics movement redefining how we think about protein and heritage ingredients to a wave of trends built around the idea that wellness should actually feel good, this year we’re digging into the forces reshaping shopper behavior across food, beverage and personal care. A few numbers hint at just how much momentum is behind these shifts, like pickle-flavored snack sales jumping 30 percent and dairy projected to grow 7.3 percent in 2027. But, as our hosts share, the real story is in how these ideas are colliding across categories in ways the industry has not quite seen before. Plus, Jessica and Adrienne dish on the trend neither of them expected to be writing about. This is our biggest trend prediction story yet, so watch the full episode now, and head to newhope.com to read the complete list of all 17 trends shaping 2027. Thank you to our sponsors Sensoril, Kanbar Digital and NOW Foods. Enjoy our vodcasts here or on YouTube. Prefer to tune in via podcast? Join us on Spotify or Apple Podcasts. In this episode: 0:15 – Hosts share how they prepared for today’s podcast recording. 2:14 – Welcome to the 2027 trend prediction episode! 3:34 – Thank you to our sponsor Sensoril. 4:15 – Adrienne and Jessica discuss the process behind developing the yearly trend predictions. 6:20 – Our 2027 trends are based around bigger consumer behavior shifts. 6:40 – Trend bucket 1: Back to basics, but better. 8:59 – Dairy growth is expected to grow 7.3%, according to Nutrition Business Journal data. 10:34 – Protein offerings were impressive and delicious: plant-based and animal-based. 11:30 – Global flavors aren’t a trend anymore; they’re a pillar of our industry. 12:33 – Trend bucket 2: Wellness should be enjoyable 13:25 – Are people over sweet flavors? This trend argues yes! 13:59 – Gen Z is driving flavor exploration. 15:46 – Flavors are popular, even in supplements. 16:53 – Affordable indulgences have made their way into the natural products industry. 18:22 – Wellness is getting dialed in and amping up the personalization factor. 19:03 – Thank you to our sponsor NOW Foods. 19:37 – Thank you to our sponsor Kanbar Digital. 21:30 – Metabolic health is an industry force connecting multiple categories. 22:06 – The lines between categories are blurring, which makes our trends blend across the industry. 24:01 – The CPG industry is offering more solutions to specialty problems. 25:39 – Connection remains a strong trend driver in the natural products industry. 26:57 – Hosts answer: Which trend is most likely to be huge in 2027? 28:16 – Hosts answer: Which trend best captures the 2027 consumer? 29:26 – Hosts answer: Which trend is the most surprising 2027 trend? 31:30 – Hosts answer: Which trend are you most skeptical about? 31:40 – Hosts answer: Which trend do you think is the most niche now, but won’t be in the future? 33:53 – Hosts answer: What is the biggest opportunity for retailers or brands? 35:20 – Read more about these trends in the Fall Natural Foods Merchandiser magazine and on newhope.com!

We’re stepping back in time for this episode of The Natural List! At the Natural Products Expo West Content Creation Studio, Adrienne interviewed Victoria Reyes, co-founder of Narra, a ready-to-drink tea latte brand. New Hope Editor Meredith Kaufman joins the podcast to help Adrienne introduce the brand and what we love about them—spoiler: their Ube Latte was a NEXTY Finalist earlier this year and a fan favorite around the office! After years of walking the show floor, this is Narra’s first time exhibiting at Expo West. Victoria brings her CPG background in sourcing for Starbucks and pairs it with her brother’s: an engineer turned chef! The brand leans heavily into the siblings’ Filipino heritage, sourcing ingredients like Assam black tea from India and ube directly from farmers in the Luzon region of the Philippines. Their Strawberry Matcha is already a Whole Foods best seller and ties together the gentle caffeine and global flavors trends effortlessly. Thank you to our sponsors Bar-U-Eat, Sensoril, Kanbar Digital and NOW Foods. Enjoy our vodcasts here or on YouTube. Prefer to tune in via podcast? Join us on Spotify or Apple Podcasts. In this episode: 0:03 – Meredith is back on The Natural List! 0:37 – This week we’re talking with Victoria Reyes, co-founder of Narra, in an interview from Expo West 2026. 1:20 – Narra is a ready-to-drink tea company with Asian inspired flavors. 2:04 – Check out our new podcast intro, courtesy of our producer, Mattie Sims! 3:00 – This was Narra’s first time at Expo West, where they were in the (included) section of the show floor. 3:52 – Thank you to our sponsor NOW Foods. 4:25 – Thank you to our sponsor Kanbar Digital. 4:56 – Victoria and her brother Miggy founded Narra three years ago. 6:16 – Narra’s Ube Vanilla oat milk latte was a 2026 NEXTY Award Finalist in the Best RTD Coffee & Tea category. 8:04 – Victoria talks about Narra’s sourcing guidelines. 10:36 – Thank you to our sponsor Sensoril. 11:12 – Thank you to our sponsor Bar-U-Eat. 13:00 – Victoria teases Narra’s newest product that the brand was sampling on the show floor. 13:40 – Narra’s five-year plan includes becoming a household name, getting into mass-market stores and expanding into other categories like meal alternatives. 14:49 – Narra is in nearly 1,000 stores and digging deep into Northern and Southern California.

This week, we're getting seasonal. Jessica and Adrienne are joined by Meredith Kaufman to taste-test this year's hottest pumpkin spice products, look at the sales data and ask the big questions: Where are all of the savory treats? Watch the episode to learn more. Thank you to our sponsors Sensoril, Kanbar Digital and NOW Foods. In this episode: 0:10 – Adrienne dispels the rumors about her 1:50 – Would you *really* like pumpkin spice and seasonal flavors if it was available year-round? 2:32 – Pumpkin spice vs. other fall flavors. Who will win? 3:41 – 54% of consumers look forward to buying pumpkin during the fall. 4:33 – 1/3 of surveyed consumers say that seasonal merchandising is more likely to make them purchase more fall flavors. 5:40 – Thank you to our sponsor NOW Foods. 6:50 – 41% of millennials and 39% of Gen Z are willing to pay more for pumpkin spice or fall seasonal foods. 7:22 – Adrienne and Meredith make a case for other autumnal flavors like apple cider, cookie butter, caramel apple, pecan and brown sugar. 8:31 – 47 new or limited-time apple items launched at national chains; 70% of those were beverages, according to The Food Institute. 9:34 – Thank you to our sponsor Kanbar Digital. 10:02 – Doordash reported significant increases in Pecan and brown sugar-flavored products, up to 53%. 11:42 – Seasonal offerings are always sweet. What’s happening with savory seasonal offerings? 13:14 – Jessica provides insight into the baby food trends: lots of savory! 15:10 – Some of these brands utilize pumpkin pie spices, while others utilize pumpkin, which is a pretty nutrient-dense ingredient. 18:59 – Can you guess what an “F-PSL” means? 20:22 – Question for the class: Do you think people consider seasonal products an indulgence, or do you think people see these flavors as something to build into their routine? 21:58 – Thank you to our sponsor Sensoril. 24:50 – Squash could be an introductory flavor to lean into more savory seasonal flavor profiles. 26:20 – There’s so much innovation happening, that we created separate NEXTY Award categories for meat and dairy and eggs. 20:55 – NEXTY Award nominations are open until December 5th. 30:30 – Jessica offers suggestions on positioning and product assortment to connect with the seasonal shopper. 31:18 – Brands: be authentic when formulating a seasonal product; consumers can tell.

Another year, another Organic Week! Adrienne Smith is joined by returning guest Nancy Coulter-Parker, sponsored content director at New Hope Network. Nancy has been to too many Organic Weeks to count and brings us the best takeaways and themes from this year’s industry gathering in Washington, D.C. Their conversation centers on the current state and future of the organic food industry, emphasizing the critical need to elevate organic education and support organic farmers. They discuss how we’re still fighting to make it known that the organic certification encompasses much more than just "no pesticides"—it represents soil health, animal welfare, human welfare and food transparency. Something that kept coming up during the week: The distinction between certified organic and regenerative agriculture. Nancy shared concerns about greenwashing when "regenerative" is used without proper certification. One thing’s for sure: younger generations, particularly Gen Z and millennials, are increasingly demanding to know what's in their food and where it comes from, creating opportunities for organic products to align with broader health conversations. Nancy’s shares that organic agriculture enjoys bipartisan political support and stresses the importance of protecting farmland and rural economies. Looking ahead to 2027, which marks the 25th anniversary of USDA certified organic, Nancy and Adrienne both advocate for retailers and companies to actively promote the organic seal, support farmer partnerships and ensure consumers understand the value and integrity behind organic certification. Thank you to our sponsor, GnuSante. Enjoy our vodcasts here or on YouTube. Prefer to tune in via podcast? Join us on Spotify or Apple Podcasts. In this episode: 0:34 – Lip and cheek stain is making a comeback. 1:30 – Welcome to our guest, Nancy Coulter-Parker! 2:55 – Nancy provides the overall takeaways from Organic Week 2026. 3:34 – Thank you to our sponsor, GnuSante. 4:46 – Supporting our current and future farmers has never been more important. 6:15 – Nancy discusses the disconnect and supply chain issues with organic production. 8:08 – We need to create clarity in organic vs. regenerative certification. 9:02 – How can we support the organic industry and the organic seal? 10:30 – The organic conversation is a bipartisan one. 13:15 – Do the midterms offer momentum for the organic industry? 15:00 – A deep understanding of organic is necessary for progress. 15:45 – Adrienne offers an example of a successful campaign to showcase the stories of farmers. 16:18 – It’s not the cost of the product, it’s the value it provides. 17:06 – Nancy highlights programs supporting the organic industry in different aspects.

We’re heading back to Anaheim with this episode of The Natural List Podcast! Inside the Natural Products Expo West Content Creation Studio, host Adrienne Smith, director of content at New Hope Network, interviewed Daniel Quinones, founder of Front Page Retail. Though this episode was recorded earlier this year, the discussion offers a valuable perspective for CPG brands navigating a complex industry. The two talk all things retail strategy, including the importance of treating retail as an ecosystem rather than merely a sales channel. Adrienne and Daniel both agree on the importance of authentic storytelling for connecting with consumers in person and online. This episode is a great resource for CPG brands navigating the complexities of retail execution. Daniel offers perspective honed from 6+ years in the industry on being strategic about where to deploy support, understanding that not every opportunity warrants investment and recognizing when walking away is the right business decision. Front Page Retail has experience with brands of all sizes, from emerging local companies to high-growth engines like Olipop and Organic Valley. Above all else, this interview highlights the power of authentic storytelling and the value of outsourcing to experts when it really matters. Thank you to our sponsor GnuSante! In this episode: 0:08 – Welcome to our guest, Daniel Quinones, founder of Front Page Retail. 0:39 – Daniel shares about his background and how he started his business. 2:51 – Front Page Retail has experience delivering results for brands of all sizes. 4:10 – Retail execution strategy is the brand’s bread and butter. 5:30 – Daniel has his finger on the pulse of CPG trend cycles. 7:06 – Daniel has a sixth sense about which brands will go far in the industry. 8:13 – Adrienne asks: What is the biggest piece of advice you would give a brand? 8:52 - Adrienne’s biggest piece of advice is to lean into your story. 10:30 – Daniel’s offers his advice to emerging brands.

We welcome Erika Craft back to the podcast in this episode of The Natural List! Co-hosts Adrienne Smith and Jessica Rubino talk with Erika Craft about the evolving landscape of supplement retail channels. We know consumer shopping behaviors are fundamentally shifting across natural retail, e-commerce, practitioner channels and more, not to mention and the explosive growth of TikTok Shop. In this episode, the trio examines why traditional channel silos are breaking down, and Erika shares insight into the "halo effect"—where sales in one channel drive discovery and purchases in others. No matter the channel, no matter the product, all three agree that trust is the most important factor to build in your brand, even as consumers increasingly research products across multiple platforms before making purchases. This conversation isn’t all data. The hosts engage Erika in an honest discussion about what it takes for brands to succeed in today's omni-channel environment, highlighting the need for authentic influencer partnerships to the critical need for basic brand readiness (yes, including having ingredient lists on your website!) If you’re a supplement brand strategizing your next move, a retailer wondering how to compete with digital channels or simply curious about where the industry is headed, this episode breaks down the daunting topic with our hosts' signature blend of expertise and personality. Plus, you'll finally understand the difference between having a TikTok presence and actually selling on TikTok Shop—a distinction that's more important than you might think. Enjoy our vodcasts here or on YouTube. Prefer to tune in via podcast? Join us on Spotify or Apple Podcasts. Thank you to our sponsor GnuSante. In this episode: 0:35 – Lip balm round robin: Does tallow on your lips count as protein? 4:34 – Do we need to reconsider how we talk about ‘channel strategy’? 6:27 – Thank you to our sponsor GnuSante. 7:21 – Erika describes the ‘halo effect’ and how it impacts different channels. 9:00 – The channel of discovery is not always the channel of purchase. 9:15 – Trust and education is a highlight of the natural channel. 13:00 – Breaking down when in-store shopping is preferred. 14:50 – Tips for brands to create a positive experience across channels 15:35 – We can’t forget about foundational experiences online. 16: 42 – Brands should lean into trust and transparency amidst the influx of brands unprepared to enter the market. 18:55 – Supplement companies are becoming more intentional and dialing into who their consumers are. 20:28 – Many brands that began in the practitioner channel are seeing growth now that they’re moving to ecommerce. 23:21 – Erika’s take on the natural and specialty channel’s current trajectory. 25:29 – Accessibility of practitioner brands on and e-commerce brands is helping them grow. 26:30 – Consumers are seeking out all types of support, which shifts spending dynamics into different channels. 28:00 – Having a TikTok account is different than having a product listed on TikTok Shop; both are valid, but with different goals. 28:40 – TikTok Shop owns the social commerce selling space. 29:56 – Subscribe to NFM for more retail-focused insights and reporting. 31:32 – Erika answers: Should your brand be on TikTok Shop? 32:17 – Utilizing creators instead can be a powerful growth driver for brands wanting to improve their social presence. 34:50 – There’s a huge opportunity in dollars when utilizing TikTok shop. 35:39 – It all comes back to trust, no matter the platform you’re on.

Did someone say peptides? This episode of The Natural List Podcast features special guest Devon Gholam, PHD and editor at SupplySide Supplement Journal, to provide a comprehensive exploration of peptides in the natural products and supplement industry. The peptide market is projected to grow from $4 billion in 2026 to $6 billion by 2030, so it’s safe to say the best time to learn about peptides was yesterday, and the second-best time is right now. Together, Jessica Rubino, Adrienne Smith and Devon Gholam will demystify what peptides are—short chains of amino acids that serve as building blocks between individual amino acids and full proteins—and examine their growing presence across pharmaceuticals, dietary supplements and functional foods. Both peptide newbies and industry experts will find something to take away from this episode as Devon delves into the safety considerations surrounding peptides, particularly the risks associated with non-FDA-approved injectable peptides versus oral supplement forms. The discussion offers practical guidance for consumers and formulators on selecting quality peptide supplements, and industry professionals will appreciate the discussion on responsible marketing and the need for gold-standard clinical trials. Looking ahead, our hosts also ask Devon to think about the possibilities for the peptide market’s growth. She predicts continued innovation in metabolic health applications and the potential for peptides to become a defining category in both pharmaceutical and natural products industries. Thank you to our sponsor, GnuSante! In this episode: 0:40 – Meet Devon Gholam, PHD, editor at SupplySide Supplement Journal 1:10 – Why peptides are everywhere right now and what you need to know 2:07 – The peptide market is exploding: $4B to $6B by 2030 3:03 – Thank you to our sponsor GnuSante. 3:40 – Peptides 101 5:13 – Natural, synthetic or fermented? Breaking down peptide sources 5:48 – Why consumers are confused about peptides and why it matters 8:52 – The hidden dangers of "research use only" injectable peptides 10:03 – Can the supplement industry lead the way in peptide education and safety? 12:30 – Alarming survey: Half of patients admit using non-FDA-approved peptides 14:50 – GLP-1s and metabolic health: Supplements vs. pharmaceuticals 16:54 – Clinican validation is non-negotiable for peptide products 17:24 – Stay informed with Natural Foods Merchandiser (NFM). 18:20 – Nuritas is using AI to identify bioactive peptides in plant proteins with pre-clinical and clinical trials to prove efficacy. 19:23 – Plot twist: You're probably already using peptides (hello, collagen!) 21:40 – Crystal ball time: What's next for peptides in supplements? 23:30 – Are peptides just a flash in the pan, or here to stay? 25:35 – Consumer safety tips: What to know before you buy 26:34 – Industry insider advice: Best practices for peptide brands 28:00 – Connect with Devon on LinkedIn and dive deeper into peptide research in SupplySide Supplement Journal.

In this special episode of The Natural List, new mom Jessica Rubino shares some of her favorite baby care products that made the cut as a first-time mother. Something she didn't expect? Falling in love with useful subscription-based products, being influenced by a diaper influencer (yes, they exist!) and how heavily she leaned on trusted networks and word-of-mouth. It truly takes a village to raise a baby! Jessica and Adrienne's conversation reveals how person-to-person recommendations and strong community ecosystems have become such powerful marketing tools in baby care. New parents rely heavily on trusted networks to navigate an overwhelming landscape of options. This episode highlights how brands that thoroughly serve their customers' needs, whether it be innovative packaging solutions (like spray applicators) or developmentally appropriate delightful toys, are capturing market share and building fierce customer loyalty that translates into repeat purchases and enthusiastic recommendations. Listen to this episode for a full download of Jessica's baby care essentials and her unexpected pregnancy and postpartum necessities! Thank you to our sponsor, GnuSante. Enjoy our vodcasts here or on YouTube. Prefer to tune in via podcast? Join us on Spotify or Apple Podcasts. In this episode: 2:10 - Diaper influencers exist, and they work! 2:53 – Coterie is the clean diaper subscription service Jessica’s family decided to use. 3:32 – This is Jessica’s first foray into a CPG subscription model. Spoiler: she loves it! 3:58 – Thank you to our sponsor GnuSante. 7:07 – Lovevery, a stage-based toy brand for your child’s developing brain, is also a subscription-based company with B-Corp certification and big sustainability, reuse goals. 8:50 – The Honest Company is a clean baby product company with multiple fragrance-free SKUs. 9:56 – Jessica has enjoyed seeing innovation in baby products, where products clearly solve problems, like The Honest Company’s spray-on zinc oxide diaper cream. 10:48 – Babo Botanicals carries an EWG-certified and USDA Organic baby balm that Jessica loves. 12:31 – Sign up for Natural Foods Merchandiser to stay up to date on retail CPG trends and more. 14:05 – Jessica’s biggest pregnancy and post-partum essential is Ultima Electrolytes. 16:03 – Jessica highlights strong networks and a strong social presence to reach new parents and moms when they’re searching for their “village”! 16:35 – Adrienne and Jessica are looking forward to Gigi being able to eat solids so she can eat so many of our favorite brands like Bari Baby Food, Once Upon a Farm, Serenity Kids and more! 16:58 – Gigi is already building a sophisticated palate.

Fresh off the show floor, we’re talking about new CPG trends from Newtopia Now! Newtopia Now is the destination for emerging CPG and natural product brands! This was our third year hosting the show in Denver, and it did not disappoint. Hosts Jessica Rubino and Adrienne Smith are joined by Nancy Coulter-Parker, director of sponsored content at New Hope Network, to discuss the trends and products that caught their eyes. Functional beverages with subtle, natural flavors and innovative ingredients like fermented Reb-M sweeteners, Kana and trace minerals caught our editor’s eyes. Women's health products were everywhere, from truly 100% cotton period care to products supporting menopause, perimenopause, and cycle-specific needs with targeted formulations. Ancient grains resurging in bars, pastas and porridges, with Adlai pearls positioned as "the next quinoa" Ayurvedic ingredients like ashwagandha, shatavari and holy basil moving into mainstream supplements and products. Gut health is continuing its crusade with fermented elixirs, and unexpected flavor profiles like dill everything! Purpose-driven brands like Dr. Bronner's and Alter Eco demonstrate how regenerative practices can be profitable. Tune into this episode of The Natural List for all of these trends and more from the show floor at Newtopia Now 2026. Thank you to our sponsor GnuSante. In this episode: 0:42 – Hosts chat about favorite parts of Newtopia Now year three. 1:11 – We’ve gotten feedback that exhibitors and retailers have been connecting all over the show floor, thanks to the cozy, connection-heavy setup of this show. 2:47 – The quality of brands, products and stories behind the positioning has impressed our editorial team. 3:12 – Across all three neighborhoods we noticed clean, simple packaging stood out. 4:46 – Let’s talk trends! 5:10 – Functional beverages are always one of our favorite parts of the show. We saw subtler flavors, innovative and branded ingredients plus still lots of sparkling bevvies. 8:00 – Gut health is still king. We saw kimchi, gut elixirs and other fermented products. 9:00 – Dill everything is a big trend! 9:20 – Our team noticed more specific, intentional ingredients in the spotlight instead of blends. 9:30 – Ayurvedic ingredients are showing up in supplements like shatavari, holy basil and ashwagandha. 11:15 – Jessica posits that Ayurveda was the original “personalization” trend! 11:30 – Classic, simple and traditional natural products are having a resurgence, in line with our trend predictions from last year. 12:41 – Women’s health product innovation is happening! 13:20 – Personal care trends: menstrual care that is truly 100% organic cotton, skincare with ingredients more hydrating than water and sun care with natural colors and scents. 15:55 – We saw more products featuring fragrances and scents to support the olfactory senses during self-care routines. 16:32 – Jessica predicts flavor and scent innovation will keep blooming! 17:22 – Innovation in natural deodorant that… actually works? 19:00 – Jessica shares advice for first-time exhibitors. 1) Talk to everyone, not just retailers! 19:31 – 2) Step outside of your comfort zone. 19:43 – 3) Get really focused feedback; now is the time to refine! 21:21 – Adrienne and Nancy were impressed with the pet food innovation; brands Pezi and Whole Animal included human-grade ingredients and wagyu lung pet treats, respectively. 24:25 – We couldn’t get enough of Gato dates. Dates are still strong! 25:15 – Adrienne calls it: Adlai pearls might be the next quinoa. 26:41 - Dr. Bronner’s, Alter Eco and Ancient Nutrition are leading the way to show how purpose-driven companies can be profitable. We love to see them at Newtopia Now to celebrate and uplift the other brands at the show. 27:50 – Adrienne’s pick: Tozi Superfoods blue corn and amaranth tortillas. 28:30 – Multiple ancient or heritage grains popped up at the show don’t seem to be going anywhere soon! 28:51 – The Posana bar and Beni Bites bars were bringing global flavors to the bar category. 29:58 – We loved the brand Shooka, a shortcut to making shakshuka. 30:55 – Nutrient-dense convenience was trending, per our trend predictions last year! 31:41 – Stay tuned for more coverage of Newtopia Now on newhope.com!

It’s finally time for Newtopia Now 2026! Pack your bags and join us in Denver this week for the third year of the show. Adrienne, Jessica and special guest Meredith iscuss the products and trends they’re most excited to see in Denver this week. This year Newtopia Now has 400 exhibitors on display. Close to half of those are first-time exhibitors, and often, these are totally new-to-market ideas or brands who have never exhibited before. That means attendees will be among the first to find these new products! Our guest is particularly excited about the innovations happening with organic meat, “second wave” functional beverages, Asian flavors and products formulated around hormonal health. Listen to this episode for a preview of what’s to come at Newtopia Now this week, and stay tuned for more in-depth trend reporting after the show. Thank you to our sponsors, GnuSante and Zego! In this episode: 0:30 – Adrienne recaps her trip in Spain, Meredith recaps her trip to Kazakhstan and Kyrgyzstan.2:11 – Sea Buckthorn Juice is having a resurgence! We’ll see it at Newtopia Now.3:04 – Thank you to our sponsor Gnubees.3:43 – Adrienne, Meredith and Jessica share the products they are looking forward to seeing at Newtopia Now this week!4:00 – We have over 400 exhibitors this year, and close to half of those are first-time exhibitors! Often, these are totally new to market ideas or first-time exhibiting at any show.4:48 – Meredith wrote an article with 30 products that will be launching at Newtopia Now in the Natural Foods Merchandiser magazine this week!5:14 – Meredith was inspired by the brands bringing Asian flavors to the market across categories.6:28 – Innovation in the “bar” category is here!8:05 – Popcorn innovation?8:23 – Subscribe to Natural Foods Merchandiser for updates and deep-dives on CPG products and trends.9:17 – Beverage trends include sodas sweetened with honey.11:13 – Kava is coming to CPG products after making its way from12:22 – A new ingredient Meredith has never seen in CPG before,“Kanna,” is a plant from South Africa and fits into the NA trend.13:39 – We are seeing Ayurveda, and Ayurvedic ingredients, being mainstreamed.13:51 – Meredith is excited to see more functional beverages that are formulated for women’s hormonal health.14:07 – Lil Melts beef tallow cubes take a popular ingredient and package it in an innovative format.15:00 – Ribbonwire Ranch: doing incredible things by offering a 100% organic beef stick17:57 – Personal Care trends: The CRIA haircare line is formulated for peri, pre- and menopausal scalps.19:06 – Sunscreen innovation: Scented mineral-based sunscreen, brands utilizing tallow in the ingredient list.20:49 – How do we define the wellness category? It may have changed a bit.21:12 – Ulta’s foray into wellness is one example of how this “trend” is now a mainstay for consumers.22:19 – There’s still time to register for Newtopia Now!26:37 – “Swellness,” a term coined by Adrienne Smith in 2022, with mixing supplements and overall wellness.27:00 – We’ll see you at Newtopia Now!

There’s a boom in the bone broth business – say that five times fast! Host Adrienne Smith talked with Sam McBride, Kettle and Fire CEO and founder of Colter Ventures, about Kettle and Fire’s role in innovation in building out this category. The New Hope Network editorial team predicted that broth would be a big trend in our 2026 CPG trend predictions, and wouldn’t you have it, we were right! Sam and Adrienne discuss ways to use bone broth besides drinking it, where the category is headed and why the current iteration of wellness, along with trends like high-protein and nutrient-dense foods, fit nicely into what bone broth has to offer the natural products consumer. Enjoy our vodcasts here or on YouTube. Prefer to tune in via podcast? Join us on Spotify or Apple Podcasts. Thank you to our sponsor GnuSante. In this episode: 0:39 – We predicted bone broth as a trend in Fall 2025, and Kettle and Fire is a pioneer in this category! 1:15 – Welcome to our guest, Sam McBride, Kettle and Fire CEO and Founder of Colter Ventures. 1:28 – Thank you to our sponsor GnuSante. 2:38 – Sam and his family are bone broth connoisseurs, always looking for more ways to incorporate it into their diets. 6:15 – This could be a podcast just about bone broth recipes. YUM! 6:27 – Kettle and Fire Maui Nui Venison Bone Broth won a 2026 NEXTY award for Product Design and Storytelling. 6:55 – There's still time to register for Newtopia Now, happening next week in Denver! 9:00 – Kettle and Fire has four regenerative products: beef, chicken, Maui Nui venison, and bison. 9:30 – Sam shares more about Kettle and Fire's quality sourcing story and how it impacts the brand's sustainability evolution. 11:32 – Are consumers actually understanding the benefits of regenerative products? 14:22 – Sam thinks folks might be boiling health and wellness down to, "What is the highest quality item I can put in my body?" 15:38 – Adrienne asks the hard-hitting questions: What is trending in the bone broth category? Where is the category headed? 16:52 – What kinds of consumers are entering the bone broth category? 19:02 – Bone broth hits on the "what's old is new" trend that Jason Buechel and Mark Bittman discussed at Expo West this year. 19:54 – Subscribe to NFM for industry-leading products, trends, and data insights. 20:43 – Sam shares his forecast for the next iteration of the food industry. 25:19 – Kettle and Fire has spent the past few years building its supply chain so the brand can scale to meet demand. 27:22 – What's next for Kettle and Fire's innovation? Stay tuned to find out!

Join Bill Giebler and Jessica Rubino for this episode of The Natural List as they bring the most important conversations from NBJ Summit 2026 to the broader health and nutrition community. The insights from this event have implications for every corner of the sector. From the explosive rise of social commerce—which added $1 billion to the e-commerce channel this year—to the promise and pitfalls of AI in personalization and the practitioner channel, Bill and Jessica explore what these shifts mean for brands navigating a rapidly evolving landscape. This episode distills the strategic thinking that will shape the industry's next chapter. Bill's key takeaway says it all: Stay curious, stay open, and lead with integrity backed by data—because the next disruptor is already on the horizon. 🔗 LINKS & RESOURCES: Register for Newtopia Now (August 18-20, Denver, CO): https://www.newhope.com/events/newtopia-now Subscribe to Natural Foods Merchandiser: https://www.newhope.com/natural-foods-merchandiser 💼 CONNECT WITH OUR SPONSORS: GnuSante: https://www.gnusante.com/en-us 👥 CONNECT WITH THE HOSTS: Connect with Jessica Rubino: 🔗 https://www.linkedin.com/in/jessica-rubino-04a60744/ Connect with Bill Giebler: 🔗https://www.linkedin.com/in/bill-giebler-69a7702a/ 📩 GET INVOLVED: If you want to be a guest on The Natural List, or are interested in becoming a sponsor, please email us at [email protected]. For more information like this, check out our website: newhope.com #NaturalProducts #CPG #HealthAndNutrition #NBJSummit #SocialCommerce #AIinHealth #Supplements #TikTokShop #Peptides #BrandStrategy #NewHopeNetwork #TheNaturalList

Newtopia Now is less than one month away! 🎉 Join host Jessica Rubino and New Hope Network's Conference Specialist, Kenna Garber, for an exclusive behind-the-scenes look at Newtopia Now 2026. Kenna is hands-on in creating the content that allows brands to thrive at this year's event, happening August 18-20 at the Colorado Convention Center in Denver. Exciting news: 61% of Newtopia Now exhibitors are brand new to the event and likely to the market! This year's conference content focuses on what it means to be a brand that endures and how to get there. Through keynotes, exclusive buyer-side chats with retailers, and community events designed around connection, attendees and exhibitors will start to feel the ROI of this show right away! Jessica and Kenna discuss their favorite parts of Newtopia Now, the three show floor neighborhoods (Glow, Thrive, and Regenerate), can't-miss sessions, and why this year's programming goes beyond trend headlines into practical conversations driving the industry's future. Highlights include: ✨ Intimate buyer-side chats with top retailers ✨ Three highly anticipated keynotes on innovation, resilience, and consumer trust ✨ Ulta Beauty's presence on the Glow stage discussing their new wellness department ✨ New Trend Snapshots ✨ The Beauty and Wellness Pitch (August 20, 10:15-11:30 AM) ✨ Nutrition Capital Network pitch event (August 18) ✨ Women in CPG luncheon 🔗 IMPORTANT LINKS Register for Newtopia Now 🤝 CONNECT WITH OUR SPONSORS GnuSante Zego Foods 👥 CONNECT WITH US Connect with Jessica on LinkedIn 🔗 Connect with our guest, Kenna Garber on LinkedIn 🔗 📩 GET INVOLVED Want to be a guest on The Natural List or interested in becoming a sponsor? Email us at: [email protected] For more information like this, check out our website: newhope.com 📖 ABOUT THE NATURAL LIST The Natural List is a podcast by New Hope Network exploring what's new and what's next in the natural products and CPG industry. Hosted by Jessica Rubino and Adrienne Smith, each episode features industry leaders, innovators, and changemakers shaping the future of wellness. Subscribe for more episodes and stay ahead of industry trends!

Erika Craft joins us again on The Natural List to discuss Nutrition Business Journal’s newest report! NBJ is the expert in tracking trends, consumer behavior and market sizing within the natural and organic products industry. Their 2026 Condition Specific Report focuses on the 22 health conditions and concerns driving supplement purchases. Jessica asks Erika the big question: Do you think that consumers are fundamentally shifting how they define what it means to be healthy and the conditions that they target to achieve that goal of health? Listen now to find out! Thank you to our sponsors, GnuSante and Zego. Enjoy our vodcasts here or on YouTube. Prefer to tune in via podcast? Join us on Spotify or Apple Podcasts. In this episode: 0:39 – Thank you to our sponsor Zego. 1:40 – Welcome back to the podcast, Erika Craft! 2:09 – Where is Adrienne? Hint: Futbol de Espana! 2:44 – What is The Condition Specific Report? 3:47 – Erika describes her experience with taking a Function Health test. 6:08 – Register for Newtopia Now, the place to discover new brands before anyone else. 7:57 – The Condition Specific report is one of NBJ’s most anticipated reports of the year. 8:34 – How are consumers shifting how they define what it means to be healthy? 10:14 – The impact of data on consumers’ perception of health and the way they decide to spend on these conditions. 11:21 – Are we at peak ‘longevity’ trend? 11:49 – Healthy aging was the fastest-growing condition in 2025. 13:35 – Weight management, metabolic health growth and how GLP-1s are impacting the industry. 15:37 – Thank you to our sponsor Gnusante. 16:42 – Erika provides data-driven estimations on where the GLP-1 market is going. 18:32 – Brain health, sleep and stress are driving nootropic growth. 21:07 – Subscribe to Natural Foods Merchandiser (NFM) for a trusted daily resource that shapes purchasing decisions and drives industry growth. 22:39 – Erika shares what’s happening in the fast-growing women’s health market. 24:32 – Upcoming NBJ report will look at how supplement ‘optimizers’ are interacting with the industry right now. 25:02 – Erika emphasizes the importance of niche products; consumers seem to be driving toward them.

What do jelly supplements, chewy textures, and innovative oils have in common? They all make an appearance in this episode of The Natural List and are trends from across the world in Taiwan. On this episode of The Natural List, we’re digging into the trends Meredith saw while attending the Food Taipei Mega Shows trade show in Taiwan. Spoiler alert: much was different, and much was the same! Meredith spotted new supplement delivery formats, noted interesting textural trends, and even found a few key differences between what the CPG industry is doing stateside and in Taiwan. No surprise, tea was everywhere! And of course, Adrienne and Meredith must taste-test a few of the most innovative products brought back from the show. Thank you to our sponsors, GnuSante and Zego! Enjoy our vodcasts here or on YouTube. Prefer to tune in via podcast? Join us on Spotify or Apple Podcasts. In this episode: 0:17 – Thank you to our sponsor GnuSante. 1:25 – World Cup catch-up 2:17 - Our guest Meredith is back from Taiwan where she attended the Food Taipei Mega Show. 2:48 – Meredith recaps her time visiting Taiwan 4:50 – Functional Beverage trends in Taiwan vs. U.S. 6:51 – Tea, boba and dual textures in beverages 8:19 – One of the biggest innovations: a boba replacement with no calories and no sugar. 10:28 – Protein, anti-seed oils: Are the biggest U.S. trends happening in Taiwan, too? 10:59 – Thank you to our sponsor ZEGO foods. 13:34 – New oil innovation happening in Asia! 16:00 – No Dubai chocolate in Taiwan, but something even more innovative. 17:14 – New supplement delivery format found at the Food Taipei mega show! 18:45 – Texture was one of the biggest differences Meredith saw on the show floor. 19:22 – Taste testing “floss-free” popcorn. 20:30 – For a deeper dive into all the products Meredith saw at the Food Taipei Mega Show, read her article on newhope.com.