Advertise on podcast: The Matt Clark Show

Download the AI Funnel Toolkit free below — it includes the model pages, the prompts, and the full guide: https://mattc.com/ai The other half of this system (creating the targeted ads that point at these pages) referenced at 7:53 here I explain in this other video: https://youtu.be/pfp9cp-ywKEDiscover the exact marketing strategies, funnels, ads, principles, and frameworks I'm using to scale my businesses. Join thousands of founders receiving my newsletter, The Scaling Journal, for free: https://www.mattc.com/newsletter/Use this ONE marketing strategy until you're doing at least a million dollars a month.I'm going to show you how easy it is by doing the whole thing on my phone, on the back of my boat, on the lake here in Austin.The strategy is individualized marketing where we are building a separate landing page for each group of buyers instead of pointing every ad at the same page. Until a few months ago this made no financial sense. Now it takes minutes.Grüns used this exact approach to go from nothing to a billion-dollar exit in under three years. We're running it right now in a business putting most of its marketing budget into paid ads. And 99% of advertisers still aren't doing it.Here's the full walkthrough:→ The listicle page format — why a content style that's been around since the beginning of the internet is still the best landing page template you can use→ Grabbing a proven model page and having Claude rebuild it for your product from scratch→ Using voice dictation to prompt on mobile, so this genuinely works from anywhere→ Publishing to a live URL in one tap, and why I wouldn't send real traffic there→ Generating 20 buyer personas — even with no reviews to work from→ Turning one base page into 20 variations, each speaking to a specific buyer→ A real example: "11 reasons new boat owners are replacing the free board that came with their boat”→ How to point targeted ads at targeted pages, and rinse and repeatWhether you're just starting or already running a seven or eight-figure business, this works the same way.

Discover the exact marketing strategies, funnels, ads, principles, and frameworks I'm using to scale my businesses. Join thousands of founders receiving my newsletter, The Scaling Journal, for free: https://www.mattc.com/newsletter/Want to scale your business and step out of operations? Apply for the Value Engine Protocol: https://mattc.com/growthEvery week there's a new AI tool, a new AI technology, and a new thing you're supposed to be doing with AI to survive.Most of it is making people busier, not better.The best way to use AI isn't to do more work. It's to do less work so you can focus on what actually matters. I've used it to cut my workweek in half while running businesses that have created billions in value. And I've watched smart operators burn hours inside of Claude and ChatGPT while their actual results get worse.The problem isn't AI. The problem is that almost nobody is being honest about where AI belongs in your business and where it doesn't.In this video I'm walking through the AI Delegation Framework I use to decide exactly what to outsource to AI, what to keep human, and the two areas where using AI is quietly making you weaker.What you'll learn:- The four-quadrant framework that tells you exactly when to apply AI (and when not to)- The million-dollar bet I placed on the opposite of what most AI content is telling you- Why outsourcing your thinking and strategy to AI is the fastest way to get your lunch eaten- The specific tasks I do outsource to AI (paid ads, sales copy, and why)- The one litmus test to know if AI is actually improving your life- Why I spend 36 hours a week without AI or the internet (and what happened when I stopped)If you're a founder or operator who's tired of the AI hype cycle and wants an honest framework for using it well, this is the video for you.

Discover the exact marketing strategies, funnels, ads, principles, and frameworks I'm using to scale my businesses. Join thousands of founders receiving my newsletter, The Scaling Journal, for free: https://www.mattc.com/newsletter/This is the simplest Facebook ad system I've found to scale to $10,000 a day or more... and it runs on a single campaign with a single ad set!Last month, one of my businesses spent $437,000 of our own money on Meta ads. When I found this setup, it seemed too simple to be real, so I ran it past two friends who own agencies managing millions in ad spend every month. They confirmed it.You can manage this in about an hour a week.What's in the video:- The three things all modern advertising comes down to — good ads, testing, and scaling — and why you need all three- The chocolate cake ad: how one close-up photo helped take us from $2.5M to $25M- How to make good ads: competitor research, pulling copy straight from reviews, and the formats that work- Setting your target — cost per acquisition vs. ROAS, and how our number went from $40 to $100 as the business matured- The exact campaign structure, on screen: one campaign, one ad set, cost per result goal- Why the cost per result setting is the whole thing — you're telling Meta what a customer is worth to you, and it does the testing and scaling for you- The 20-30% scaling rule, how often to actually check performance, and why patience is the ingredient most people skip- The optional second campaign, if you want to get a little fancier- Why most businesses don't need an agency until they're spending a few thousand a dayIf you're running your own ads, thinking about hiring an agency, or already paying one a percentage of spend, this will tell you what you're actually paying for.--DISCLAIMER This video is for educational purposes only. Results vary and are not typical. This content does not constitute legal, financial, or professional advice. Always consult a qualified professional before making business decisions.

Watch the full video podcast I did with Ryan Daniel Moran here:https://youtu.be/AAC0G6dNuVY?si=ap7Y9gpV4UXThckDDiscover the exact marketing strategies, funnels, ads, principles, and frameworks I'm using to scale my businesses. Join thousands of founders receiving my newsletter, The Scaling Journal, for free: https://www.mattc.com/newsletter/Most 7-figure ecommerce founders are quietly killing their own growth by adding more products instead of doubling down on the one that works.Red Bull does $1 billion a year with one 8.4oz can. My coffee company Lifeboost scaled to 8 figures on one core SKU. And in this conversation with Ryan Daniel Moran, I break down why the one-product thesis is the most underused growth lever in ecommerce right now, the math that proves your fifth SKU is costing you more than your first four made, and the upsell logic that beats every "cross-sell to maximize AOV" playbook you've been sold.If you're stuck somewhere between $1M and $10M and wondering why scaling feels harder than it should, this one is for you.

Discover the exact marketing strategies, funnels, ads, principles, and frameworks I'm using to scale my businesses. Join thousands of founders receiving my newsletter, The Scaling Journal, for free: https://www.mattc.com/newsletter/One page in my business has driven over $100 million in sales. In this video I rebuild that exact kind of page from scratch, live, using Claude AI... and the whole thing takes about 12 minutes.No theory, no slides. I pick a random Amazon product, gather the facts, mine the reviews, structure the offer, and deploy a finished, traffic-ready page to Shopify. You watch every step.Here’s what's in the walkthrough:- Gathering the facts (David Ogilvy's rule: the more facts you tell, the more you sell)- How to pull 100+ customer reviews in a couple of clicks — yours or your biggest competitor’s- Using AI to uncover your real buyer personas, in your customers' own words- Why your customers are your best copywriters- The Offer Triad: upsell, scarcity, and guarantee — the three things every offer needs- How to build a guarantee around the risk your customer actually cares about- The listicle page format that's quietly built billion-dollar brands- Pasting it into Shopify and going liveThis isn't about stealing anyone's work. It's modeling what already works so you can skip the trial and error and spend your time on the things that actually add value: better products, better marketing, better service. Get the full system here for free! All the prompts, the offer swipe file, the listicle library, and the checkout URL instructions:https://docs.google.com/document/d/1JG7-NWVIbiQl8nFAK8yKYd3P2Q8wGSS_B7B1NvUSyhg/edit?tab=t.0#heading=h.w83igz718d2f--DISCLAIMER This video is for educational purposes only. Results vary and are not typical. This content does not constitute legal, financial, or professional advice. Always consult a qualified professional before making business decisions.

Discover the exact marketing strategies, funnels, ads, principles, and frameworks I'm using to scale my businesses. Join thousands of people receiving my newsletter, The Scaling Journal, for free: https://www.mattc.com/newsletter/Want to scale your ecommerce business and step out of operations? Apply for the Value Engine Protocol: https://mattc.com/growthIf I had to start from scratch today and build a $10 million business in the next 18 months, this is the exact product I'd sell and the seven-step process I'd use to pick it.I've built five businesses that each did over $10 million in sales, and I've spent the last 12 years teaching other founders to do the same. Most people stuck between $1M and $5M aren't stuck because they're working too little or marketing wrong. They're stuck because they keep launching incremental products that produce incremental results.The fastest way to a $10 million business is not 10 products doing $1 million each. It's one product doing $10 million. That's the keystone product thesis, and in this video I'm walking you through how to actually find one.What you'll learn:- Why your goal should determine your product (and the math that proves it)- The keystone product framework and how Monster Beverage used it to become a $40 billion company- The exact $1M/month sales target you need to hit to back into a $10M valuation- The three pricing strategies (premium, discount, luxury) and when each one actually works- The 1% rule I use to limit risk on every new product test- The reorder discipline that protects your business from getting copied to deathIf you're stuck at seven figures and tired of adding SKUs that don't move the needle, this is the one.

Free bonus—Get the Replacement Protocol Workbook to implement the steps in this video and build a business that runs without you: https://mattc.com/replace/Timestamps:0:00 - Intro0:05 - The purpose of starting a business0:50 - Who this video is for1:12 - The 5 R's of building a business that runs without you2:00 - 1. RECRUIT10:11 - The two-week time audit13:08 - 2. READY17:11 - Stepping into the coach role21:27 - 3. REWARD23:54 - The 3 layers of compensation26:14 - 4. REPORT28:37 - The Daily Pulse Report37:12 - 5. REPLACE37:40 - Building "scar tissue"

Get my proven protocol to build a business that runs without you: https://mattc.com/replace/Discover the exact marketing strategies, funnels, ads, principles, and frameworks I'm using to scale my businesses with The Scaling Journal, for free: https://www.mattc.com/newsletter/My first 19 businesses failed. Then I figured it out. I've since sold over $460 million across my companies and programs, and helped tens of thousands of people in 168 countries start and scale their own.This video is everything I'd tell my younger self. 17 years of lessons, 1,000+ books, and millions invested in coaches, marketing, and hard-won mistakes, compressed into the 19 principles that actually moved the needle.Inside, I break down:- The cloning method I used to build two $200M+ brands (and why Sam Walton built Walmart the same way)- Why you should only sell products you'd actually buy yourself- How to find ideas worth pursuing, and how to know when to walk away- The marketing principles behind Amazing Selling Machine and Lifeboost Coffee- Why simpler businesses almost always beat complicated ones- The truth about taxes, reinvesting profits, and keeping your lifestyle lean- The Breakpoint Method: how to take big swings while making sure you can never truly loseIf you're building a business, or planning to, these are the lessons I wish someone had handed me on day one.New videos on building, scaling, and simplifying your business every week. Subscribe so you don't miss the next one.Topics covered: how to start a business, how to scale an ecommerce brand, business lessons, entrepreneurship, marketing strategy, sales funnels, paid ads, product selection, business simplicity, Matt Clark, Amazing Selling Machine, Lifeboost Coffee.

Get my free AI funnel toolkit so you can build top-performing ads, pages, and offers with AI in 24 hours or less: https://mattc.com/ai/Join 80,000+ people receiving my newsletter, The Scaling Journal, for free: https://www.mattc.com/newsletter/

One of the first steps to scaling any business today is building the right funnel. Here's how to create top-notch funnels in MINUTES with AI: https://www.youtube.com/watch?v=MPd7xA_6YSADiscover the exact marketing strategies, funnels, ads, principles, and frameworks I'm using to scale my businesses. Join 80,000+ people receiving my newsletter, The Scaling Journal, for free: https://www.mattc.com/newsletter/

Discover the exact marketing strategies, funnels, ads, principles, and frameworks I'm using to scale my businesses. Join thousands of founders receiving my newsletter, The Scaling Journal, for free: https://www.mattc.com/newsletter/You only need one funnel to hit $10M+ per year. Not five pages, not an email sequence, not a lead magnet... ONE page.I've built two businesses with over $200 million in sales each, and both of them ran on a single funnel. In this video I break down exactly what that funnel looks like, and the page format that works so well because your customers don't feel like they're being sold to at all.What's covered:- Why every step you add to a funnel is a step where you lose people- The 3-step vs. 2-step vs. 1-step funnel (and the price point where each one makes sense)- Why lead capture is costing you buyers instead of creating them- The rule I never break: never let a customer buy just one- Why up to 70% of a customer's lifetime value arrives on the first order- How to build an offer people act on immediately (discount structure, bonuses, and honest scarcity)- Pre-purchase and post-purchase upsells — set up once, paid forever- The $800M ad agency trick: the more facts you tell, the more you sell- How to build a guarantee that removes the risk your customer actually cares about- The exact page format — from the Book of Lists to BuzzFeed to the pages quietly building billion-dollar brands right nowWhether you're doing $100K a year or $50M, this is the simplest version of the machine.What's the one step you're going to delete from your funnel first? Let me know 👇--DISCLAIMER This video is for educational purposes only. Results vary and are not typical. This content does not constitute legal, financial, or professional advice. Always consult a qualified professional before making business decisions.

Join 80,000+ people receiving the Scaling Journal, my private strategy journal revealing how I've scaled to $500M, for free: https://www.mattc.com/newsletter/

Discover the exact marketing strategies, funnels, ads, principles, and frameworks I'm using to scale my businesses. Join 80,000+ people receiving my newsletter, The Scaling Journal, for free: https://www.mattc.com/newsletter/Want to scale your ecommerce business and step out of operations? Apply for the Value Engine Protocol: https://mattc.com/growthI was a troubled teenager in Houston doing and selling drugs. Today I'm a multi-millionaire founder and chairman who's built businesses that have created billions in value.I didn't get here by hustling harder or working more hours than everyone else. I got here by building six specific systems that do the hard work for me.In this video I'm breaking down all 6.No motivational fluff. No mindset hacks. Just the actual systems I've used to run multiple businesses at once, take one from $17,000 a month to $5 million a month, and stay out of the day-to-day operations of any of them.What you'll learn from this video:- Why doing the hard thing first every single day is the one habit that changes everything- How I batch my week into creator days, admin days, and review days (and why context switching is silently killing your output)- The two-week time audit I use to find where I'm actually wasting hours (and why most operators refuse to do it)- The decision log system that scaled one of my businesses 300x- Why "remove to improve" is the master skill nobody is willing to teach you- The exact weekly rhythm that lets me run multiple 8-figure businesses without hustlingIf you're an entrepreneur who's tired of grinding but suspects there's a smarter way to run your business, this is the video for you.

Get the AI Funnel Toolkit: Five tools to go from zero to a live, ad-ready funnel — even if you’ve never built one — for free: https://mattc.com/ai/Discover the exact marketing strategies, funnels, ads, principles, and frameworks I'm using to scale my businesses with my newsletter, The Scaling Journal, for free: https://www.mattc.com/newsletter/

Discover the exact marketing strategies, funnels, ads, principles, and frameworks I'm using to scale my businesses. Join 80,000+ people receiving my newsletter, The Scaling Journal, for free: https://www.mattc.com/newsletter/Want to scale your ecommerce business and step out of operations? Apply for the Value Engine Protocol: https://mattc.com/growthI grew up as a troubled kid in Houston who felt behind the smart kids in every classroom. Today I own businesses doing over $100 million a year. It's not because I'm smarter or work harder than anyone else. It's because I figured out how to learn faster than most people ever will.In a world where AI gives everyone the same answers, intelligence is commoditized. The real edge is how quickly you can learn something new and use it to make better decisions.In this video I'm breaking down the exact learning system I've used to teach myself value investing (and beat the S&P 500 every year I've done it), scale a coffee brand from $17,000 a month to $5 million a month, and pick up entirely new skills in weeks that most people take years to build.No gimmicks. No hacks. Just the real process I use.What you'll learn from this video:- Why finding the RIGHT person to learn from matters more than reading more books- How to read books the way Charlie Munger did (most people are doing it backwards)- The "forced recall" technique that makes information actually stick- The decision log system that scaled one of my businesses 300x- Why judgment and self-criticism are silently killing your learning speed- The specific way I decide what's worth learning deeply vs. what to skimIf you're an operator, founder, or investor who's tired of consuming endless content without getting sharper this is for you! This is the video I wish I could’ve watched when I was younger.