Advertise on podcast: The Business Savvy Therapist: Marketing, Hiring & Systems to Grow and Scale Your Therapy Practice

Sign up for the FREE Masterclass- How to Build a 7-Figure Group Practice → https://mccancemethod.com/webinar-free-masterclass-from-solo-to-superteam/  In this episode, I'm sharing a behind-the-scenes look at my six-month coaching program, the Clinic Growth Map. If you're feeling stuck and wondering how to scale beyond solo practice, this one's for you. I break down what’s inside, how it works, and what to expect if you join us. Make sure to bring your paper and pen because this episode is full of actionable tips! Here are some key points in this episode: [01:37] Why I created the Clinic Growth Map and how I scaled to 55 therapists [05:04] The three biggest roadblocks to scaling and how to overcome them [08:28] What’s included in the Content Hub and how it’s a lifetime business asset [12:09] How one-on-one coaching, accountability, and peer support work inside the program [20:23] A full walkthrough of done-for-you templates, manuals, and hiring systems [27:14] All the expert support available each month, from marketing to HR and legal Links From The Episode: Learn more about The Clinic Growth Map by booking a FREE strategy call with one of our advisors → https://mccancemethod.com/strategy-call/  Take a peek at some of our amazing member's success stories → https://mccancemethod.com/testimonials/ and live testimonials → https://mccancemethod.com/member-feedback/ The McCance Method → https://mccancemethod.com/  Follow me on Instagram, @nicole.mccanncemethod. If this episode provided you with value and inspiration, please leave a review and DM to let me know. Click here: https://www.instagram.com/nicole.mccancemethod

Sign up for the FREE Masterclass- How to Build a 7-Figure Group Practice → https://mccancemethod.com/webinar-free-masterclass-from-solo-to-superteam/  Want to watch this episode on video? Check it out here on YouTube:  https://youtu.be/xOkNBJA4xjQ In this episode, I share how I learned to navigate risk, fear, and uncertainty while growing and scaling my therapy practice. These feelings don’t go away, you just get better at managing them. I’ll walk you through the mindset shifts and strategies that helped me build a thriving group practice, even when the path ahead felt unclear. Make sure to bring your paper and pen because this episode is full of actionable tips! Here are some key points in this episode: [01:43] Why stepping into the unknown is essential for practice growth [04:25] The mindset shift that helped me overcome fear of risk [06:59] How your upbringing impacts your relationship with fear and risk [08:46] Building your “tolerance” for uncertainty and taking action anyway [12:44] Transforming your family legacy through business success [15:31] The truth about hard work, resilience, and figuring things out Links From The Episode: EP135: The Time I Almost Went Bankrupt EP31: How I Become Confident (This May Surprise You) EP142: Meditation: 2026 The Year Your Receive With Ease Secrets of the Millionaire Mindset by T. Harv Eker: https://amzn.to/49oLdJg (CAD) https://amzn.to/4pOTwTz (US)  Follow me on Instagram, @nicole.mccanncemethod. If this episode provided you with value and inspiration, please leave a review and DM to let me know. Click here: https://www.instagram.com/nicole.mccancemethod

Sign up for the FREE Money Master Plan- For Therapists Scaling into a Group Practice → https://mccancemethod.com/master-your-money-mindset-organic/  Want to watch this episode on video? Check it out here on YouTube: https://youtu.be/nmtoAQflQKI  In this episode, I sit down with Tory Krone, founder of Practice Vital, to break down the exact metrics every group practice owner needs to track in order to grow without micromanaging or burning out your team. We dive into why so many therapists are unintentionally flying blind, which numbers actually matter and how the right dashboard can help you make confident hiring, compensation, and leadership decisions. Make sure to bring your paper and pen because this episode is full of actionable tips! Here are some key points in this episode: [03:41] Why guessing your practice’s health doesn’t cut it anymore [05:52] The top metrics you need to be tracking (even if you’re not a numbers person) [06:57] What utilization rate is and why it matters before you hire or give raises [09:46] How to track true client retention and why most practices are getting it wrong [14:59] How to get clinician buy-in around metrics without micromanaging [18:33] Why newer clinicians often struggle with churn and what you can do about it Links From The Episode: Here is the Janeapp link for TWO free months on us! https://janesoftware.partnerlinks.io/ytg4vn Use Coupon: MCCANCE2MO Learn more about Practice Vital and get $30 off your first month using code McCanceMethod → https://www.practicevital.com/?ref=mccancemethod  Take the Kolbe:  https://www.kolbe.com/?kapcode=0FC7F34B3D07496BA6C40B5D9B3EC1D8&entry_redirect=1 More about Tory Krone: Tory Krone, AM, LCSW Tory Krone is a licensed clinical therapist, the owner of a group therapy practice, and co-founder of PracticeVital. With over 15 years of experience as a therapist and over a decade owning and operating Proactive Therapy in Chicago, Tory has seen just how hard it is for practice owners to easily access and understand the data they need to run a successful business. In 2023, recognizing a major gap in the industry, she set out on a mission to make data easier to understand and more actionable for group practice owners. What began as an automated dashboard for her own team quickly evolved into PracticeVital—the first-ever automated dashboard built specifically for therapy practices. Tory is passionate about taking the guesswork out of growth and helping fellow practice leaders build sustainable, values-driven businesses with clarity and confidence. Want to Connect with Tory?  Practice Vital: www.practicevital.com Follow me on Instagram, @nicole.mccanncemethod. If this episode provided you with value and inspiration, please leave a review and DM to let me know. Click here: https://www.instagram.com/nicole.mccancemethod

Sign up for the FREE Money Master Plan- For Therapists Scaling into a Group Practice → https://mccancemethod.com/master-your-money-mindset-organic/  In this episode, I dive into what it really means to lead your team without blurring the lines of friendship. I share some lessons from my own leadership journey, including the mistakes I’ve made and give you a framework for rewarding team members fairly and effectively. Make sure to bring your paper and pen because this episode is full of actionable tips! Here are some key points in this episode: [04:25] The tricky balance between being yourself and stepping fully into your CEO role [06:43] Why it’s okay and even important to reward high performers, as long as it’s performance-based [11:34] The 90-day check-in strategy that can help you lead more effectively [16:00] What types of communication should happen in person vs. team-wide [19:39] Why sensitive leaders make the best CEOs  Links From The Episode: Want my Watch List? DM me @nicole.mccancemethod on Instagram with just two words “Watch List” and I will send it right your way. Click here: https://www.instagram.com/nicole.mccancemethod/ Google Workspace: https://referworkspace.app.goo.gl/EtJ2 Want to watch this episode on video? Check it out here on YouTube:  https://youtu.be/ualmhYtKQ7U  Follow me on Instagram, @nicole.mccanncemethod. If this episode provided you with value and inspiration, please leave a review and DM to let me know. Click here: https://www.instagram.com/nicole.mccancemethod

Sign up for the FREE Live training - Elevate Your Therapy Practice with Niche Packages → https://mccancemethod.com/elevate-your-therapy-practice/  In this episode, I walk you through how to create your 2026 roadmap to grow your practice with intention. I share reflections from 2025 and help you plan out your ideal year, personally and professionally, so you can step into the CEO role with clarity and purpose. Make sure to bring your paper and pen because this episode is full of actionable tips! Here are some key points in this episode: [02:02] Setting a powerful intention for 2026 to lead your life and business with purpose [05:23] Learning to enjoy your progress before chasing the next big thing [09:42] Using your 2025 data and metrics to build a stronger, more strategic plan for the year ahead [13:01] Planning your year based on personal and professional ebbs and flows, including vacations and spa days! [14:46] How to delegate, automate, and eliminate tasks so you can operate in your zone of genius [16:09] Building white space into your calendar to reduce overwhelm and allow space for CEO-level decisions Links From The Episode: Episode 91: What Metrics Should You Track? https://mccancemethod.com/episode-91-what-metrics-should-you-track/  Here is the Janeapp link for TWO free months on us! https://janesoftware.partnerlinks.io/ytg4vn Use Coupon: MCCANCE2MO Whisper Flow: https://ref.wisprflow.ai/nicole-mc-cance  Follow me on Instagram, @nicole.mccanncemethod. If this episode provided you with value and inspiration, please leave a review and DM to let me know. Click here: https://www.instagram.com/nicole.mccancemethod

In this episode, I’m guiding you through a calming meditation to help you align with ease, abundance, and trust as you step into 2026. This practice is all about letting go of hustle and embracing a new chapter where receiving replaces striving. Find a quiet space, breathe deeply, and let yourself soften into the leader you’re becoming. Want more? Nicole has 10 Money Manifestation Meditations for Group Practice Owners →  https://mccancemethod.com/money-manifestation-meditations/  Follow me on Instagram, @nicole.mccanncemethod. If this episode provided you with value and inspiration, please leave a review and DM to let me know. Click here: https://www.instagram.com/nicole.mccancemethod

Want to learn more about the Holidays on Us? Book a Strategy Call → https://mccancemethod.com/strategy-call/  Want to watch this episode on video? Check it out here on YouTube  → https://youtu.be/BGdM54NjIak In this episode, I take you through a reflective check-in to help you process the peaks and pits of 2025 so you can step into 2026 with more ease and clarity. I get personal about my own lessons, share what I’m letting go of, and guide you to think about what matters most moving forward. Make sure to bring your paper and pen because this episode is full of actionable tips! Here are some key points in this episode: [04:25] Reflection prompts to celebrate your progress and shift from perfection to progress [06:06] Why stepping out of your comfort zone leads to growth and a real dopamine hit [07:53] Nicole’s biggest lesson of 2025 and how she now avoids hiring mistakes [10:07] The importance of choosing focus and going all-in on one offer [11:36] The three questions to help you let go: What can I delegate, eliminate, or automate? [16:21] Nicole’s new favorite AI tool, Whisper Flow, and how it’s saving her time  Links From The Episode: Whisper Flow: https://ref.wisprflow.ai/nicole-mc-cance Loom: https://www.loom.com/  Episode #91 What Metrics Should You Track?: https://mccancemethod.com/episode-91-what-metrics-should-you-track/ Follow me on Instagram, @nicole.mccanncemethod. If this episode provided you with value and inspiration, please leave a review and DM to let me know. Click here: https://www.instagram.com/nicole.mccancemethod

Want to learn more about the Holidays on Us? Book a Strategy Call → https://mccancemethod.com/strategy-call/  In this episode, I’m joined by Amanda Buduris, a business coach for therapists, to talk all about therapy intensives. Amanda shares how shifting to longer, focused sessions not only accelerates client breakthroughs but also significantly increases your income. This is a must-listen if you’ve been curious about adding intensives to your offerings! Make sure to bring your paper and pen because this episode is full of actionable tips! Here are some key points in this episode: [01:54] Amanda shares how she transitioned from standard sessions to intensives for trauma and couples work [03:52] The structure and duration of intensives and why they’re so effective [06:29] How much to charge for intensives and why it’s okay to charge more [10:47] Marketing tips and why SEO and your website are key for attracting ideal clients [16:42] How to know if intensives are right for you and how to ease into offering them [18:01] The exciting opportunity for group practice owners to offer intensives using a team approach Links From The Episode: Amanda’s free training on getting started with therapy intensives: https://www.amanda-kb-coaching.com/ew-registration More about Amanda: Amanda is a trauma therapist in the Pacific Northwest, where she owns a successful private practice. She specializes in therapy intensives to help clients feel better faster. With therapy intensives, Amanda has been able to earn $15k months from therapy alone, while working an average of 15 hours per week, taking multiple international vacations per year, and finally having a practice she truly loves. And now she helps other therapists to do the same through her signature coaching program and self-paced course. Want to Connect with Amanda?  Amanda KB Coaching: amandakbcoaching.com PNW Psychological Wellness https://www.pnwpsychologicalwellness.com/ Instagram: https://www.instagram.com/amandakbcoaching Follow me on Instagram, @nicole.mccanncemethod. If this episode provided you with value and inspiration, please leave a review and DM to let me know. Click here: https://www.instagram.com/nicole.mccancemethod

Book a Strategy Call → https://mccancemethod.com/strategy-call/  Want to work closely with me for six months? Come to my FREE Open House! https://mccancemethod.com/open-house/  Want to watch this episode on video? Check it out here on YouTube: https://youtu.be/wTW3oE0Ih9U In this episode, I’m giving you exclusive behind-the-scenes access to my Success Panel, where four inspiring group practice owners share how they scaled to six and seven figures. From hiring their first clinician to making tough leadership calls, these therapists spill what’s really working right now. Make sure to bring your paper and pen because this episode is full of actionable tips! Here are some key points in this episode: [01:42] Meet four practice owners who scaled from solo to successful multi-clinician teams [07:14] Hear how each therapist overcame limiting beliefs on the road to leadership [11:25] Discover their top strategies for attracting new clients in competitive markets [28:50] Find out how their income, flexibility, and freedom changed after joining Clinic Growth Map [33:50] Get their best advice for therapists who want to scale but feel scared to take the leap Follow me on Instagram, @nicole.mccanncemethod. If this episode provided you with value and inspiration, please leave a review and DM to let me know. Click here: https://www.instagram.com/nicole.mccancemethod

Book a Strategy Call → https://mccancemethod.com/strategy-call/ Sign up for my FREE 3 Day Marketing Bootcamp for Therapists- Scale your Practice to a 7-Figure Group →  https://members.mccancemethod.com/free-3-day-live-course/ In this episode, I sit down with our incredible Clinic Growth Map advisors, Mike and Hailey, to pull back the curtain on what really happens during our free strategy calls. We break down why these calls are so transformative, how they help you get clarity on your next steps, and why it’s never too early (or too late!) to book one when you’re ready to grow your practice. Make sure to bring your paper and pen because this episode is full of actionable tips! Here are some key points in this episode: [05:07] Hailey shares what happens during a strategy call and why it's a safe space for therapists to get clarity [06:04] Mike explains the main goal of the strategy call: clarity, direction, and support tailored to your unique business [07:23] Common goals and mindset challenges therapists face on the path to growth [09:39] What people walk away with from the call—from website audits to mindset breakthroughs [12:17] Is it ever too early to book a strategy call? (Spoiler: No!) [14:53] How to prepare and get the most out of your free call with the advisors Links From The Episode: The Big Leap by Gay Hendricks - https://amzn.to/4nPsAC3 (CAD) https://amzn.to/4oKBQZI (US)  Follow me on Instagram, @nicole.mccanncemethod. If this episode provided you with value and inspiration, please leave a review and DM to let me know. Click here: https://www.instagram.com/nicole.mccancemethod

Sign up for my FREE 3 Day Marketing Bootcamp for Therapists- Scale your Practice to a 7-Figure Group →  https://members.mccancemethod.com/free-3-day-live-course/ Want to watch this episode on video? Check it out here on YouTube: https://youtu.be/CX_KyduyN5o In this episode, I share the top three marketing strategies that are bringing in clients right now and guess what? They don’t include social media. From fixing your website to leveraging email and connecting with family doctors, these are simple, overlooked strategies that really work. Make sure to bring your paper and pen because this episode is full of actionable tips! Here are some key points in this episode: [01:52] Why your website must be a 10/10 and how aspirational design converts more visitors [05:41] The importance of your team page and how to optimize it for connection [08:06] Why email marketing outperforms social media and how to build your list easily [14:05] How to grow your email list using JaneApp’s built-in features [15:45] Why progress reports to family doctors can be a powerful referral engine Links From The Episode: Here is the Janeapp link for TWO free months on us! https://janesoftware.partnerlinks.io/ytg4vn Use Coupon: MCCANCE2MO MailChimp → https://mailchimp.com/ Clinic Sites → https://clinicsites.co/ Follow me on Instagram, @nicole.mccanncemethod. If this episode provided you with value and inspiration, please leave a review and DM to let me know. Click here: https://www.instagram.com/nicole.mccancemethod

Sign up for the FREE Clinic Growth Map Program Open House → https://mccancemethod.com/open-house/  Want to watch this episode on video? Check it out here on YouTube: https://youtu.be/yYC0XVpSmFM In this episode, I share how to roll out big changes in your practice without overwhelming your team. I know you're excited to implement everything all at once, but I walk you through exactly how to pace it out, get team buy-in, and avoid breaking what you've already built. Make sure to bring your paper and pen because this episode is full of actionable tips! Here are some key points in this episode: [03:15] Why growth requires change and how to prepare your team for it [05:49] The mindset shift: Systems equal safety—for you and your team [08:10] When to switch practice management software (and why sooner is better) [10:28] The change management framework Nicole used with big corporations [12:27] How to get team buy-in and motivate them with “what’s in it for them” [16:43] What to do when your team resists change—and how to lead through it Links From the Episode: Nicole’s YouTube: https://www.youtube.com/@Nicole.McCanceMethod Here is the Janeapp link for TWO free months on us! https://janesoftware.partnerlinks.io/ytg4vn Use Coupon: MCCANCE2MO Want the Consult Call Script? DM me @nicole.mccancemethod on Instagram with just three words “Consult Call Script” and I will send it right your way. Click here: https://www.instagram.com/nicole.mccancemethod/  Google Workspace: https://referworkspace.app.goo.gl/EtJ2 Follow me on Instagram, @nicole.mccanncemethod. If this episode provided you with value and inspiration, please leave a review and DM to let me know. Click here: https://www.instagram.com/nicole.mccancemethod

Sign up for my How They Did It Success Panel with Group Practice Owners - get the ‘ah-ha’ moment you need to keep moving forward→ https://mccancemethod.com/success-panel-with-group-practice-owners/ Want to watch this episode on video? Check it out here on YouTube: https://youtu.be/2uL2Zko1jdU In this episode, I open up about one of the hardest chapters in my life—the time I nearly went bankrupt. I share the emotional and financial rollercoaster that taught me some of my most powerful money lessons. If you're struggling right now, I promise, there's light on the other side. Make sure to bring your paper and pen because this episode is full of actionable tips! Here are some key points in this episode: [02:00] Why I closed my full solo practice and moved to Russia for love—and how it all fell apart [06:27] The moment I turned fear into fuel and rebuilt my business from scratch [08:08] The legislation change that wiped out my referral stream and pushed me into overdraft [10:52] My $70,000 tax bill wake-up call and what finally got me to face my finances [16:32] The critical mistake I made confusing accounting profit with real cash [18:21] Why you should always have next month’s expenses saved in advance Follow me on Instagram, @nicole.mccanncemethod. If this episode provided you with value and inspiration, please leave a review and DM to let me know. Click here: https://www.instagram.com/nicole.mccancemethod

Sign up for the FREE Masterclass- How to Build a 7-Figure Group Practice → https://mccancemethod.com/webinar-free-masterclass-from-solo-to-superteam/  In this episode, I’m joined by Joe Sanok from Practice of the Practice to dive into one of the biggest pain points for group practice owners—how to keep your therapists long-term. Joe shares what really moves the needle when it comes to therapist retention, including pay structure, employee mindset, and leadership development. Make sure to bring your paper and pen because this episode is full of actionable tips! Here are some key points in this episode: [03:35] Why W-2 employees are better for long-term retention than 1099 contractors [08:03] How to calculate fair compensation and structure roles for part-time therapists [11:08] Creating salary stability with clear session and admin hour breakdowns [16:21] The numbers and setup for full-time therapists with a four-day work week [18:50] The three questions to ask your team to improve satisfaction and longevity [22:37] How to present your compensation model during the hiring process More About Joe Sanok: Joe Sanok is the author of Thursday is the New Friday: How to work fewer hours, make more money, and spend time doing what you want. It examines how the four-day workweek boosts creativity and productivity.  Joe has been featured in Harvard Business Review, Forbes, NASDAQ, and over 300 business podcast interviews. He is the host of the popular The Practice of the Practice Podcast, which is recognized as one of the Top 50 Podcasts worldwide with 1200+ episodes and over 100,000 downloads each month. Fun fact: Joe hates mint chocolate chip ice cream and most forms of mint. Want to Connect with Joe? Website: https://practiceofthepractice.com/ Facebook: https://www.facebook.com/PracticeOfThePractice/ LinkedIn: https://www.linkedin.com/company/practice-of-the-practice/ Instagram: https://www.instagram.com/practiceofthepractice YouTube: https://www.youtube.com/channel/UC6OMvdlHsZ-08bVxMjzyPng Follow me on Instagram, @nicole.mccanncemethod. If this episode provided you with value and inspiration, please leave a review and DM to let me know. Click here: https://www.instagram.com/nicole.mccancemethod

Sign up for the FREE Masterclass- How to Build a 7-Figure Group Practice → https://mccancemethod.com/webinar-free-masterclass-from-solo-to-superteam/  Want to watch this episode on video? Check it out here on YouTube: https://youtu.be/1emoxnKYrdg In this episode, I’m sharing all the juicy updates to my Holiday Party Playbook for 2025! Whether you're planning a cozy get-together, a budget-friendly potluck, or a fun night out with your team, I've got tips to help you celebrate in style. I’m giving you the exact steps to create meaningful connection, thoughtful touches, and memories your team will love. Make sure to bring your paper and pen because this episode is full of actionable tips! Here are some key points in this episode: [01:38] Why I created the Holiday Party Playbook and what’s new in the 2025 version [05:41] How I make a restaurant party more dynamic with chair swaps and Secret Santa [09:17] The thoughtful gifts and surprise joy of Secret Santa using Elfster [13:26] Budgeting tips for every stage of business [21:30] Ideas for in-person and virtual holiday parties that actually build team connection [24:15] How to grab your free copy of the 2025 Holiday Party Playbook via Instagram DM Links From The Episode: Elfster for Secret Santa → https://www.elfster.com/ Want the 2025 Holiday Party Playbook? DM me @nicole.mccancemethod on Instagram with the words “Holiday Playbook” and I will send it right your way. Click here: https://www.instagram.com/nicole.mccancemethod Follow me on Instagram, @nicole.mccanncemethod. If this episode provided you with value and inspiration, please leave a review and DM to let me know. Click here: https://www.instagram.com/nicole.mccancemethod