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Send us a text If you’re spending money on Meta ads but don’t fully trust the numbers… you’re not crazy. In this episode, Jeremy Neisser breaks down why Meta’s reporting often doesn’t match ticketing reality—and what sports teams should track instead. You’ll get a simple, no-nonsense framework for measuring marketing performance using real revenue, not modeled guesses. Key Topics Covered Why Meta’s reports and your ticketing software rarely line upWhat Conversion API (CAPI) actually does—and what it doesn’tThe difference between optimization data and reporting truthWhy your ticketing system and bank account are the real scoreboardA simple framework to track marketing without attribution dramaNew Customer Acquisition Cost (NCAC) explained for sports teamsHow Average Order Value (AOV) and Revenue Per Buyer reveal buyer qualityWhy judging ads every 48 hours leads to bad decisionsHow to evaluate marketing weekly (and ROI monthly or by homestand)Timestamps 00:00 – Why teams don’t trust their marketing numbers02:16 – How this episode connects to Meta strategies & budget planning04:37 – How Meta actually matches purchases (and why it breaks)06:57 – CAPI helps optimization, not reporting accuracy09:18 – Meta is better at finding buyers than explaining them11:36 – Why attribution falls apart in real fan journeys12:04 – A simple, spreadsheet-level tracking framework13:58 – Measuring ROI the way owners and GMs actually understand16:11 – NCAC: the metric that removes attribution arguments18:31 – AOV vs. Revenue Per Buyer (offer strength vs. buyer quality)20:40 – What to stop over-obsessing about immediately23:00 – Final framework: delivery engine vs. scoreboardCore Framework (This Is the Money Slide) Use Meta as a delivery engine. Use your ticketing system as the scoreboard. Track: Real ad spend (including agency fees)Real ticket revenueNew Customer Acquisition Cost (NCAC)Average Order Value (AOV)Revenue per buyerRepeat purchase behaviorIgnore: Platform-specific ROAS argumentsModeled attribution fightsDay-to-day emotional decision-makingCall to Action If this episode helped you, share it with someone on your team. The fastest way to kill “marketing isn’t working” conversations is getting everyone to agree on one scoreboard—your ticketing data. Links mentioned: Sports Marketing Machine powered by Revelocity Sports  Episode 135 - Simplest Way to Justify Your Marketing Budget Episode 147 - Meta Ads Strategies That WORK in 2026 Sports Marketing Machine on LinkedIn Sports Marketing Machine on Instagram Book a call with Jeremy from Sports Marketing Machine

Send us a text Performance Max (P-Max) is showing up in more agency proposals—but most teams don’t fully understand what they’re buying.  In this episode, Jeremy Neisser breaks down what P-Max actually is inside Google Ads, why it sounds so attractive to sports teams, and how it’s often used to hide weak or undefined marketing strategy. You’ll learn when P-Max can help, when it hurts, and the critical questions teams should ask before letting automation take the wheel. Key Topics Covered What Performance Max really does (in plain English)Why P-Max is an execution layer—not a marketing strategyHow messy data causes P-Max to optimize for the wrong winsThe danger of blended audiences and lost message controlHow agencies use P-Max as a reporting smoke screenWhen P-Max actually can work for sports teamsWhy segmentation and funnel clarity still matter in an AI worldHow to spot red flags in agency P-Max proposalsEpisode Chapters 00:00 – Why Performance Max keeps showing up in agency proposals02:47 – What P-Max actually is (and how it works)05:36 – Why automation without strategy is dangerous08:58 – How P-Max steals credit and inflates “conversions”11:49 – When Performance Max can make sense for teams14:39 – Strategy over automation: the real takeawayKey Takeaways Performance Max is often used to mask weak strategy, not enhance strong ones.Automation simplifies execution—but it doesn’t replace thinking.P-Max is only as smart as your data (and most teams’ data is messy).Blended audiences lead to blended messaging—and wasted spend.If you can’t explain who’s buying and why, P-Max is a blindfold.P-Max works best as a supporting channel, not your entire plan.Clear funnel logic beats “AI will figure it out” every time.Sports Marketing Machine on LinkedIn Sports Marketing Machine on Instagram Book a call with Jeremy from Sports Marketing Machine

Send us a text In this episode of the Sports Marketing Machine podcast, Jeremy Neisser discusses the often-overlooked aspect of lead generation in sports marketing. He emphasizes the importance of allocating a portion of the marketing budget to grow the fan database, rather than solely focusing on immediate ticket sales. Neisser outlines effective strategies for lead generation, including involving sponsors, creating compelling offers, and implementing follow-up plans. He also provides insights on budgeting for lead generation and the long-term benefits of building a larger audience. Takeaways Most teams allocate 80-90% of their budget to single game ticket sales.Lead generation should be a key focus for sports teams.Growing your database is essential for long-term success.Lead generation is about capturing fan information, not immediate sales.Involving sponsors can enhance lead generation campaigns.High perceived value offers attract more participants.Follow-up is crucial after lead generation campaigns.Budgeting for lead generation should be a priority.Teams should think strategically about audience building.Lead generation is an investment in future ticket sales.This episode makes the case that lead generation isn’t optional—it’s a core revenue strategy. Teams that dedicate real budget to list growth lower future ad costs, stop burning out their database, and give sales teams warmer leads to work. Whether sponsor-powered or self-funded, the key is high perceived value, simple opt-ins, fast follow-up, and intentional segmentation. Teams that treat lead gen as an investment—not an expense—build momentum that pays off all season long. Chapters 00:00 Introduction to Lead Generation in Sports Marketing 02:35 The Importance of Growing Your Database 05:52 Lead Generation Strategies and Sponsor Involvement 08:42 Creating Compelling Offers for Lead Generation 11:54 Follow-Up Strategies for Lead Generation 14:37 Budgeting for Lead Generation in Sports Marketing 17:51 Key Takeaways and Action Steps Sports Marketing Machine on LinkedIn Sports Marketing Machine on Instagram Book a call with Jeremy from Sports Marketing Machine

Send us a text Meta ads didn’t “break” — they evolved. In this episode, Jeremy explains (in plain English) what actually changed inside Meta over the last few months and why the old playbook of tight targeting, lookalikes, and lots of small campaigns no longer works. If you’re trying to sell more tickets in 2026, this episode gives you a clearer, simpler framework built around creative, behavior, and momentum — not guesswork. Key Topics Covered Why Meta Platforms knows less about fans — and why that’s not a bad thingHow privacy changes permanently weakened interest targeting and lookalike audiencesThe shift from labels (sports fan, parent, local) to behavior-based learningWhy creative now does the targeting — not audience checkboxesHow too many small campaigns quietly kill performanceWhy fewer campaigns + more creative = better resultsThe real minimum budgets Meta needs to learn and optimizeHow sports teams can let fans “self-identify” through engagementEpisode Chapters 00:00 – Why Meta ads feel broken right now01:03 – What actually changed inside Meta03:28 – Why interest targeting is fuzzy (and always will be)05:49 – Why lookalike audiences are slower and less predictable08:03 – The biggest shift: Meta learns from behavior, not labels10:14 – Creative as targeting: showing moments, not audiences12:14 – Campaign structure mistakes teams keep making14:24 – The new Meta mindset: clear beats clever15:39 – Homework, next steps, and final takeawaysTactical Takeaways Stop asking “Who should we target?” — start asking “What moment are we showing?”Let Meta learn from scroll-stopping content, not assumptionsConsolidate campaigns so Meta gets enough data to optimizeFeed the algorithm with real fan experiences, not generic graphicsClarity sells tickets better than clevernessCall to Action If this episode helped clarify where Meta ads are actually heading, share it with someone on your team who’s frustrated with paid ads right now.  And if you want to pressure-test your current Meta setup, head to the website and book a quick call — even if it’s just to sanity-check what you’re running. Sports Marketing Machine on LinkedIn Sports Marketing Machine on Instagram Book a call with Jeremy from Sports Marketing Machine

Send us a text Marketing predictions are everywhere—but most don’t help sell tickets. In Episode 146, Jeremy Neisser shares 13 practical marketing predictions for 2026, filtered through one question: does this sell more tickets, or is it busy work? This episode focuses on controlling the buying moment, personalization, signal-based marketing, and why the revenue loop replaces the funnel. Key Topics Covered Personalization as a ticket-sales differentiatorCreative as the new media buyerSignals over pixels (Buyer data)Saves, comments, & DMs as buying intentZero-click checkout & social sellingData reclamation from marketplacesFirst-click ownership as a revenue KPIWarm audiences vs. cold acquisitionChapters 00:00 Introduction  01:08 Personalization  04:31 Creative as Media Buyer  06:51 Signals Over Pixels  10:34 DMs as Soft Leads  12:56 Zero-Click Checkout  15:15 Social Selling  18:04 Data Reclamation  19:58 First-Click Ownership  21:26 Warm vs Cold  23:49 Per Persona Campaigns  25:10 Marketing as Inside Sales  26:35 Revenue Loop Supporting Links https://www.jonloomer.com/meta-advertising-changes-2025/ https://www.jonloomer.com/understand-meta-advertising-8-episodes/ https://www.jonloomer.com/interactions-post-engagement/ https://www.emarketer.com/content/social-commerce-2024 https://www.insiderintelligence.com/insights/social-commerce/ https://www.brightedge.com/resources/webinars/owning-the-first-click https://www.thinkwithgoogle.com/marketing-strategies/search/brand-vs-non-brand-search/ https://www.grandviewresearch.com/industry-analysis/secondary-ticket-market https://baymard.com/lists/cart-abandonment-rate https://baymard.com/blog/checkout-usability https://www.wordstream.com/blog/ws/2015/03/02/retargeting https://www.hubspot.com/marketing-statistics https://www.facebook.com/business/help/146787991656572?id=561906377587030 https://hbr.org/2016/07/ending-the-war-between-sales-and-marketing https://www.forrester.com/blogs/b2c-marketing-and-sales-alignment/ https://www.meta.com/business/help/1438417719786914 Sports Marketing Machine on LinkedIn Sports Marketing Machine on Instagram Book a call with Jeremy from Sports Marketing Machine

Send us a text In this episode, Jeremy Neisser reviews his previous predictions for sports marketing and fan engagement for 2025, assessing where he was right, where he was wrong, and what the implications are for 2026. He discusses the impact of AI and personalization, the shift towards membership models, the rise of short form video, the importance of user-generated content, and the challenges of holistic attribution. He also delves into the complexities of Name, Image, and Likeness (NIL) in sports, donor engagement strategies, and the significance of focusing on fan quality over quantity. Key Themes Covered AI & personalization (where it works and where it doesn’t)The continued shift from season tickets → membership modelsShort-form video becoming the backbone of ticket marketingWhy creative is now the targetingThe messy reality of attributionNIL’s impact on ticket sales and sponsorshipsDonor engagement at scaleWhy fan quality matters more than fan quantity Takeaways AI and personalization are crucial for sports marketing success.Membership models are replacing traditional season tickets.Short form video has become essential for engaging fans.User-generated content builds trust and engagement.Holistic attribution is challenging but necessary for understanding marketing impact.NIL has complicated the landscape of college athletics.Donors seek meaningful engagement beyond transactions.NIL platforms need to simplify for small market teams.Focusing on fan quality leads to better outcomes than quantity.Auditing marketing strategies is essential for future success. Chapters 00:00 Introduction and Self-Audit of Predictions 01:01 AI and Personalization in Sports Marketing 03:54 Membership Models and Fan Engagement 05:46 The Rise of Short Form Video 08:04 User-Generated Content and Micro Influencers 09:28 Holistic Attribution Challenges 13:11 Navigating Name, Image, and Likeness (NIL) 16:31 Donor Engagement and Experience 18:54 NIL Platforms and Market Scaling 20:20 The Importance of Fan Quality Over Quantity 22:13 Conclusion and Advice for 2026 Links Mentioned in This Episode Episode 95 – 12 Marketing & Fan Engagement Predictions for 202580/20 Principle (Pareto Principle)Sports Marketing Machine Strategy Call Sports Marketing Machine on LinkedIn Sports Marketing Machine on Instagram Book a call with Jeremy from Sports Marketing Machine

Send us a text The marketing landscape changed fast in 2025—and sports teams felt it in their revenue. In this episode of the Sports Marketing Machine, Jeremy Neisser breaks down 13 real-world marketing lessons that directly impacted ticket sales, renewals, and average order value. No trends, no platforms, no vanity metrics—just the decisions that actually showed up on the revenue report and matter heading into 2026. Key Topics Covered Why buying friction quietly kills impulse ticket salesHow revenue exposes bad marketing faster than engagement metricsWhy timing beats messaging when it comes to conversionsThe costly mistake of choosing clever over clearHow personalization (not tech) drove higher salesWhy owned channels became the safest revenue engineHow creative replaced targeting in paid mediaWhy familiar offers outperform “new and shiny” ideasBundles vs. discounts—and why bundles winThe overlooked revenue power of single-game buyersHow promotions train (or damage) fan behaviorWhy retention quietly became cheaper than acquisitionHow top teams turned marketing into a revenue system, not a departmentEpisode Chapters / Timestamps 00:00 – Why these aren’t trends, platforms, or vanity metrics01:30 – Lesson 1: Buying friction kills impulse sales04:53 – Lesson 2: Revenue exposes bad marketing07:15 – Lesson 3: Timing > messaging09:07 – Lesson 4: Clarity always beats cleverness10:54 – Lesson 5: Personalization as a revenue lever13:32 – Lesson 6: Owned channels = owned revenue15:28 – Lesson 7: Creative became the new targeting17:24 – Lesson 8: Familiarity sells faster than novelty19:20 – Lesson 9: Bundles beat discounts20:17 – Lesson 10: Single-game buyers as a growth engine21:42 – Lesson 11: Promotions train fan behavior23:09 – Lesson 12: Retention beats acquisition25:00 – Lesson 13: Marketing as a revenue systemCall to Action If this episode sparked an idea—or exposed something you need to fix—reach out at sportsmarketingmachine.com or connect with Jeremy on LinkedIn. And if alignment still isn’t happening between sales and marketing on your team, this episode is required listening. Why This Episode Matters The teams that won in 2025 didn’t shout louder or spend more—they reduced friction, showed up at the right moment, personalized their offers, and aligned sales, marketing, and data around revenue. These 13 lessons are your blueprint for turning marketing into predictable ticket sales in 2026. Links mentioned: Episode 140: Mystery Park Promo that Sold 700 Tickets Episode 137: Make Your Black Friday/Cyber Monday Offer So Good!  Sports Marketing Machine on LinkedIn Sports Marketing Machine on Instagram Book a call with Jeremy from Sports Marketing Machine

Send us a text The way fans decide where to spend their money has fundamentally changed—and many sports teams are still marketing like it hasn’t. In this episode, Jeremy Neisser breaks down the post-COVID “experience shift” and explains why fans are choosing experiences over products, convenience, and even price. By studying how restaurants reinvented themselves after COVID, Jeremy shows sports marketers how to drive urgency, attention, and ticket sales by turning games into moments worth sharing.  Key Topics Covered How consumer behavior shifted dramatically after COVID—and why it didn’t “go back to normal”The rise of the experience economy and why experiential spending has exploded since 2019Why restaurants leaned into the weird, the wacky, and the visually shareableWhat “the experience is the marketing” actually means for sports teamsHow social media now directly influences purchasing decisions, not just awarenessWhy Millennials and Gen Z choose events based on what they see onlineHow attention and urgency outperform discounts and promotionsWhat every game needs to have to stand out in a crowded entertainment market Timestamps 00:00 – The post-COVID landscape and the experience shift02:35 – Why restaurants are the best case study for sports marketers05:45 – The experience economy and why attention beats paid media08:33 – Social media as a buying decision, not a branding tool11:51 – What sports teams should steal from restaurant marketing13:30 – Selling moments instead of schedules and discounts15:51 – Final takeaway: how experiences create urgency and revenue Links mentioned: Forbes – Experience Economy Growth Post-COVID https://www.forbes.com/sites/jefffromm/2023/11/09/gen-z-and-affluent-consumers-are-re-shaping-the-experience-economy/Restaurant Dive – Thriving in the Experience Economy https://www.restaurantdive.com/spons/how-restaurants-can-thrive-in-the-experience-economy/728365/Restaurant Social Media Statistics (Discovery → Purchase) https://cropink.com/restaurant-social-media-statisticsDeloitte – Social-First Restaurants & Revenue Growth https://www.deloittedigital.com/us/en/insights/perspective/social-media-strategies-restaurants.htmlGen Z & Social Food Trends https://www.fb101.com/why-84-of-gen-z-are-trying-social-media-food-trends-and-what-that-means-for-restaurant-marketing/Episode 90: How Chili’s Leveraged User-Generated Content to DrivSports Marketing Machine on LinkedIn Sports Marketing Machine on Instagram Book a call with Jeremy from Sports Marketing Machine

Send us a text In this episode, Jeremy breaks down one of the most overlooked—but most profitable—windows in the entire sports marketing calendar: Q5, the five-to-seven-day stretch between Christmas and New Year’s. While big advertisers shut down campaigns and CPMs plummet, fans are at home scrolling with gift cards, holiday cash, and a “treat yourself” mindset. Jeremy explains why Q5 consistently delivers cheaper traffic, higher conversions, and a massive edge for teams who prepare simple, compelling offers. You’ll walk away with tactical ideas, best practices, and pitfalls to avoid so you can win that week without increasing your budget. Key Topics Covered What Q5 is and why marketers consider it the “hidden fifth quarter.”Why ad costs drop 20–50% and how sports teams can capitalizeThe psychological mindset of fans between Christmas and New Year’sThe four big benefits of Q5: cheaper ads, impulse buying, treat-yourself energy, and better-performing creativeTactical promos perfect for Q5: mystery packs, January/February packs, flash offers, family-focused bundlesWhy storytelling ads and light content crush during this windowWhat NOT to do during Q5 (complicated offers, pausing spend, ignoring warm audiences)How Q5 builds momentum for January–March ticket salesSuggested Timestamps 00:00 — What is Q5 and why sports teams ignore it 01:06 — Why advertisers disappear (and why that's good for you) 03:33 — Cheaper CPMs, CPCs, and conversions: the Q5 advantage 05:55 — The “treat yourself” mindset and holiday buyer psychology 08:15 — Q5 offer ideas: mystery packs, winter ticket packs, flash promos 10:27 — Using content to cheaply warm audiences 11:38 — Q5 cautions and best practices 12:49 — Final thoughts + why Q5 is the easiest win of the year Call to Action Got a Q5 idea you want to pressure test? Want help shaping an offer, promotion, or ad angle for that week? Send Jeremy a message or schedule a quick 10–20 minute call to brainstorm your Q5 plan and set up your January–March sales for a major lift. Sports Marketing Machine on LinkedIn Sports Marketing Machine on Instagram Book a call with Jeremy from Sports Marketing Machine

Send us a text Buyout nights are one of the most misunderstood tools in sports marketing. Some teams swear by them — others won’t touch them with a ten-foot pole. In this episode, Jeremy breaks down exactly why buyout nights can be a revenue machine and a sponsor slam dunk… but also how they can quietly erode your ticketing strategy, overwhelm your operations, and reposition your brand as the “free entertainment option” in your community. You’ll learn the financial upside, the hidden dangers, the operational realities, and a step-by-step framework for running buyout nights with intention — including the essential data capture, segmentation, bounce-back offers, and sponsor recaps that turn a one-night giveaway into long-term revenue. Whether you’ve done buyout nights for years or you’re debating your first one, this episode gives you the guardrails you need to do them right. Key Topics Covered: ✔ Why Buyout Nights Work — When They Work Guaranteed revenue upfront, regardless of opponent, weather, or win-loss recordPerfect for teams in unpredictable climates or with volatile attendance rhythmsCreates a “manufactured” packed house that directly enhances game entertainmentStrengthens sponsor relationships through visibility, goodwill, and community impactFunctions as a massive sampling event for new or casual fansActs as one of the cheapest fan acquisition channels when data is captured properly✔ The Hidden Downsides Most Teams Ignore Training your market to wait for free tickets (the “coupon culture” problem)Risk of season ticket holders questioning their investmentFree/discounted attendees spend less, engage less, and convert lessTurning your brand into the low-price entertainment option in townSponsor expectations ballooning after their first successful buyout nightOperational meltdowns when attendance jumps from 2,000 to 7,000 unexpectedlyLost marketing value if fan data isn’t collected every single time✔ Why Email & Contact Capture Is Non-Negotiable Turning “visitors” into “buyers” starts with having their informationFree ticket = free lead… only if you set the system up correctlySimple Google Form strategy: name, email, phone, zip, and one qualifying questionHow these leads power future meta audiences, family offers, and retargeting campaignsWhy collecting data turns buyout night into one of your highest ROI events of the seasonTimestamps 00:00 — Introduction: Why buyout nights spark so much debate 01:30 — The benefits: guaranteed revenue, packed buildings, sponsor wins 04:02 — How buyout nights boost community goodwill and brand visibility 06:06 — The lead-generation opportunities teams often miss 09:02 — The downside: discount culture, low-value fans, and pricing damage 12:50 — Operational challenges when attendance explodes overnight 14:49 — The secret sauce: bounce-backs, segmentation, sponsor POP recaps 17:23 — Final takeaways: Intentional vs. accidental buyout nights Call to Action Thinking about running a buyout night? Not sure how to price it, structure it, or avoid the pitfalls? Reach out and schedule a call — Jeremy can help you build a buyout stra Sports Marketing Machine on LinkedIn Sports Marketing Machine on Instagram Book a call with Jeremy from Sports Marketing Machine

Send us a text In this episode, Jeremy breaks down one of the strangest ticket offers he’s ever seen—a “mystery pack” that moved nearly 700 opening day tickets months before first pitch. He unpacks why fans lined up to buy something they couldn’t fully see, using four key levers: price, surprise, giftability, and game-specific demand. You’ll walk away with plug-and-play mystery pack ideas you can adapt for your team this season. Key Topics Covered The “Mystery Pack” Breakdown – How a minor league team sold 100 packs at $50 and 70 more at $40, pre-selling almost 700 opening day tickets in November.The 4 Levers That Make It Work – Price, surprise, giftability, and game-specific demand—and how each one lowers friction and boosts perceived value.The No-Brainer Floor Test – Why your base offer (even without the mystery items) has to pass a simple, “Would I buy this anyway?” sniff test.Designing Smart Surprise – How to keep the experience known and only make the extras mysterious so the offer feels fun, not risky.Turning Packs into Perfect Gifts – Structuring bundles that can go under the tree, into a stocking, or become an easy “one and done” gift for families, dads, or grandparents.Game-Specific Demand & Early Momentum – Using mystery packs to pre-sell your keystone nights (Opening Night, fireworks, theme nights, etc.) and build urgency months in advance.Ready-to-Use Mystery Pack Templates – Kids Holiday Pack, Father’s Day Dad Box, Theme Night Mystery Pack, and National Ice Cream Day bundle you can copy and customize.Guardrails So It Doesn’t Backfire – Avoiding junky merch, setting quantity limits, nailing fulfillment, and tracking new buyers, usage, and per caps to prove ROI.Episode Chapters & Timestamps 00:00 – Introduction to the Mystery Pack Promotion01:21 – The Offer That “Shouldn’t Work”… But Does07:06 – The Four Key Levers: Price, Surprise, Giftability, Game Demand13:53 – Pre-Selling Opening Night & Keystone Games19:54 – Plug-and-Play Mystery Pack Ideas You Can Steal23:37 – Guardrails, Metrics, and Final ChecklistCall to Action Testing a mystery pack this season—holiday, Father’s Day, theme night, or something wild your GM dreamed up? Jeremy wants to see it. Send your offer, pricing, and results his way, or head to SportsMarketingMachine.com to schedule a call and workshop your own mystery bundle that makes fans say, “I don’t totally know what’s in it, but I’d be dumb not to buy it.” Episodes Mentioned: 137: Make Your Black Friday Offer So Good Fans Feel Stupid Saying No To40 - Savannah Bananas President Jared Orton Talks Social Media & Improving the Fan Experience Sports Marketing Machine on LinkedIn Sports Marketing Machine on Instagram Book a call with Jeremy from Sports Marketing Machine

Send us a text n this episode, Jeremy breaks down Conversion Rate Optimization (CRO) in the simplest, most actionable way for sports teams. You’ll learn what CRO actually means, which parts of the process you can control, and how small tweaks to your copy, creative, and landing pages can turn more fans into ticket buyers. If you’ve ever wondered why your ads get clicks but not sales, this episode gives you the clarity you’ve been missing. Key Topics Covered What CRO really means for sports teams and why it mattersThe difference between controllable and uncontrollable factors (hint: your ticketing software isn’t one of them)How to improve conversion rates through stronger copy, visuals, and offer clarityWhy “Buy Tickets” beats “Click Here to Learn More” every timeThe importance of landing page congruency with your adsTracking the right metrics: website visitors → buyersHow email simplicity boosts conversionsWhy CRO isn’t magic—it’s math, momentum, and message clarityTimestamps 00:00 — Introduction: What CRO is (and what it isn’t)  01:06 — Breaking down conversion rate basics  03:30 — What you can’t control (ticketing software headaches) 04:00 — What you can control: copy, creative, CTAs, and layout 05:49 — Metrics that matter: website traffic → single-game sales 07:00 — Email mistakes teams make and how to fix them 08:11 — Seasonal conversion rate trends and how to optimize 09:45 — Final thoughts + how to get help diagnosing your sales and marketing performance Sound Bite Pulls “You only have one offer.”“One offer per landing page.”“They want to buy now.”“CRO isn’t magic. It’s math.”Social Teaser Hooks “If your ads get clicks but not sales, the problem isn’t the targeting—it’s what happens after the click.”“Sports teams don’t need more traffic. They need more conversion.”“Stop overwhelming fans. One page. One offer. One clear next step.”Call to Action If this episode helped you understand CRO in a new light, share it with someone on your team who’s trying to sell more tickets or sharpen their digital marketing. If you want Jeremy to review your sales + marketing performance and uncover growth opportunities, you can always connect at SportsMarketingMachine.com. Sports Marketing Machine on LinkedIn Sports Marketing Machine on Instagram Book a call with Jeremy from Sports Marketing Machine

Send us a text Not all surveys are created equal. In this episode, Jeremy breaks down the crucial difference between community surveys (awareness audits) and fan surveys (experience audits)—and how using both strategically can turn feedback into real ticket sales. Learn when to deploy each, what questions to ask, and how to connect survey results directly to your CRM to uncover actionable insights that boost revenue and fan loyalty. Key Topics Covered The real difference between a community survey and a fan surveyHow to use surveys to uncover brand awareness gaps and fan experience issuesWhy perception (community) and behavior (fans) require different approachesHow to segment survey data by purchase history and fan typeTurning survey results into ticket sales, renewals, and sponsorship leadsHow attention and retention work together to build community momentumCommon mistakes teams make when collecting and analyzing survey dataPractical examples of survey insights driving smarter marketing and ad placementChapters & Highlights 00:00 – Understanding surveys in sports marketing 01:00 – What a community survey really measures (perception, not performance) 03:20 – The fan survey: your experience audit 05:40 – When and how to deploy each type of survey 08:00 – Turning raw feedback into an actionable ticket sales strategy 10:30 – How to segment and analyze survey data to uncover buying intent 12:00 – Final takeaways: attention + retention = community momentum Quote Pulls “A community survey tells you what people think about your brand. A fan survey tells you how they feel about your experience.”“Always connect survey results back to ticket information — that’s how you turn feedback into ticket sales.”“Think of surveys not as paperwork, but as your next year’s playbook.” Call to Action If this episode got you thinking about how your team collects feedback, don’t wait until the end of the season—start now. Learn more about building smart, segmented survey dashboards at sportsmarketingmachine.com under the Fan+ Survey service. And if you found this helpful, share it with a fellow marketer or GM who wants to use their data better and sell more tickets. Sports Marketing Machine on LinkedIn Sports Marketing Machine on Instagram Book a call with Jeremy from Sports Marketing Machine

Send us a text Black Friday and Cyber Monday are no longer about slashing prices — they’re about stacking value. In this episode, Jeremy Neisser breaks down how sports teams can create irresistible, high-perceived-value bundles that fans can’t resist. Using Alex Hormozi’s “Value Equation” as a foundation, Jeremy shows you exactly how to build, time, and promote a Black Friday offer that feels too good to pass up — without cheapening your brand. Key Topics Covered Why Black Friday isn’t a clearance sale — and how to stop competing on priceThe Value Equation for sports teams: dream outcome, effort, and likelihood of successHow to “stack value, not slash price” when building your ticket bundleThe secret power of abundance framing (“Buy 3, Get 1 Free” beats “25% off”)Adding risk reversal and scarcity to drive urgency and trustA three-phase launch plan (Tease → Reveal → Drop) for maximum conversionThe Five Ad Apocalypse strategy to warm up your audience before launchCopy, email, and landing page templates that make your offer a no-brainerCommon conversion killers to avoid — and how to track what really workedTimestamps 00:00 – Intro: Why most Black Friday offers flop  01:20 – The “Value Equation” for ticket sales  03:40 – Stack value, don’t slash price  06:05 – Competing on experience, not discounts  08:20 – The 3-phase launch plan (Tease → Reveal → Drop)  10:50 – The Five Ad Apocalypse for Meta ads  14:00 – Landing page & email copy that converts  16:20 – Measuring success & analyzing what worked  18:40 – Common pitfalls that kill conversions  21:00 – Final takeaways & challenge to listeners Main Takeaways Stack value. Bonuses beat discounts every time.Follow the three-phase plan: tease, reveal, and drop.Warm your audience with five ad types to build anticipation.Show the math and the deadline in every message.Document your results to double down next year.Call to Action If you create a killer Black Friday bundle, send it to Jeremy on LinkedIn or via his website — he’ll be featuring standout examples in December. And don’t forget to rate and review the show to help more teams turn their marketing into ticket sales. Alex Hormozi's - 100M Launch Book (AMAZON LINK) Showpage - LINK Sports Marketing Machine on LinkedIn Sports Marketing Machine on Instagram Book a call with Jeremy from Sports Marketing Machine

Send us a text Minor league veteran and Game Day Advising founder Mike Van Hise breaks down how teams can squeeze more revenue from the same building—without gutting budgets or fan experience. We talk menu engineering, speed vs. margin at concessions, season-seat strategy, staffing math, and a simple “3% better” rule that compounds into real profit. If you lead marketing, ticketing, or operations, this is a tactical roadmap you can use this homestand. Key Topics Covered Clarity over cuts: Why operational efficiency starts with knowing where money flows (and leaks), not slashing line items.Concessions that move: Menu simplification, bottles/cans vs. fountain, and designing for speed so fans buy twice, not once.Presentation = price: “Cook to order” stations (grill, tacos/nachos) that lift perceived value and per caps.Ticketing mix that protects you from weather: Targeting a 33/33/33 revenue blend (season seats / groups / singles) and pushing pre-sold to 55–66%.Season seats the right way: Focus on business buyers; don’t waste cycles trying to jump a single-game fan to 70 games.Change management: Killing “this is how we’ve always done it” by building trust and showing a clear plan.Smart staffing: Use entry-gate data, cross-train roles, and cut idle time early to avoid morale hits later.The 3% Rule: Micro-efficiencies across 150–200 budget lines, vendor prepay discounts, and compounding gains.Per-cap wins: Right number of beer taps, local SKUs for pricing power, and distributor intel (what’s actually selling).Fail small, learn fast: Encourage $100–$500 tests; avoid the $10,000 mistake. Keep a “Book of Bad Ideas.”Timestamps 00:00 – Why operational efficiency = clarity, not cuts02:53 – Defining operational efficiency for sports teams06:01 – Concessions: menu design, SKUs, and speed vs. margin08:59 – Ticketing strategy: groups vs. season seats (and when to push each)11:57 – Overcoming “we’ve always done it this way”15:03 – Baseball’s timing reality: build for 90–130 sec windows17:53 – Game entertainment efficiency (and why fireworks always work)20:56 – The “Book of Bad Ideas”: inventory, concerts, and learning loops21:21 – Over-prep vs. under-prep: where margins die23:22 – Culture: allow small mistakes; forbid big ones28:12 – The 3% improvement rule (and vendor discount plays)33:11 – Per-cap levers: cook-to-order, local beer, the right number of taps37:40 – What Game Day Advising actually does (and how to engage)Call to Action Book a 30-minute consultation with Mike and the Game Day Advising team to map your top efficiency wins for next season.Check out Mike’s article on season seat strategy and grab his full-club assessment overview. (Links in episode description.)Resources Mentioned Game Day Advising – Operational efficiency, ticketing, F&B support (link)Season Seat Strategy article by Mike - (link)Sports Marketing Machine on LinkedIn Sports Marketing Machine on Instagram Book a call with Jeremy from Sports Marketing Machine