Advertise on podcast: Six-Figure Signature Offers: Audience Growth, Live Launching Tips and Marketing Strategies for Female Entrepreneurs
Rating
5from
This podcast has
190 episodes
Language
EnglishExplicit
Yes
Date created
2023/04/21
Latest episode
2026/10/20
Average duration
23 min.
Release period
6 days
Description
Ready to transition from 1:1 consulting to a scalable group program but stuck on where to start? Wondering how to simplify your offer suite, launch a digital product, or build your 6-figure business working just 20 hours a week? Welcome - you’re in the right place! The Six-Figure Signature Offers Podcast is the go-to resource for female entrepreneurs, group program leaders and experts who want to work less and make more money by leveraging scalable signature group offers. I’m Robyn Birkin, Marketing and Online Business Strategist, mom of two and multi-six figure business owner. I created my first six-figure business with a baby and a toddler when I could only work a grand total of six hours per week - and scaled it to multi-six figures, more than a 1 million podcast downloads and 1,500 clients, before returning to my true expertise (more than 20 years’ experience) and quickly scaled to multi-six figures in part-time hours in less than 15 months. Both times I’ve had one secret weapon: a Hero Signature Offer that positioned me as an authority in my niche, made content creation and messaging 10x easier and allowed me to create, rinse and repeat live launches (with big time freedom in between). And I want to help you do the same so you can work part-time hours, take school holidays off, and still grow a six-figure+ business that delivers both profit and peace. If you’ve been asking yourself things like… - How do I create, launch and scale a six-figure 1:many program? - How do I juggle being the default parent *and* run a thriving multi-six-figure business? - How can I streamline my online business for more peace and more profit? - How do I run Facebook ads that actually work? …then this podcast is for you. Each episode is packed with actionable tips and simple strategies on everything from Instagram growth to podcasting, online courses to low-ticket digital products, 5 and 6-figure launches and offer strategy. If you’re ready to grow a thriving part-time online business that is also wildly profitable by leveraging one Hero Signature Offer and fuelled by a secret menu of high-profit digital products, laid back launches and a low-stress business, grab your coffee, hit follow and let’s GO. Learn more about working with Robyn at launcheasylife.com or on Instagram @robynbirkin
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Check latest episodes from Six-Figure Signature Offers: Audience Growth, Live Launching Tips and Marketing Strategies for Female Entrepreneurs podcast
The $100k Business Plateau: 9 reasons why your business stopped growing when you reached 6-figures (Ep187)
2026/10/20
You've built the audience, the offers and the authority, and your revenue has been sitting around $100,000 for two or three years. This is a diagnostic episode on the nine reasons businesses stall at this level, and fair warning, you might feel a little called out.
In this episode:
The dopamine habit that keeps your revenue flat while feeling incredibly productiveThe one number I use to predict how a client's next launch will goThe surprising finding from a study on CEOs and middle managers about who actually makes better decisionsWhy four launches a year makes every launch make or break (and the low-lift fix my clients can't believe is that simple)Business or jobby? The question that decides whether you keep getting hobby results
If you're at $100,000 and ready to run your business like the CEO of the $500,000 version, this is the work we do inside the Peace and Profit Mastermind. Join the waitlist to be first to know when applications open. And stay subscribed, because something big is about to kick off on the podcast.
Links + Resources
Click HERE to follow me on InstagramClick HERE to apply for the Peace and Profit Mastermind
The problem with having too many things to sell (especially when the goal is Profit AND Peace)(Ep186)
2026/10/13
You've built up a stack of offers over the years, and right now you couldn't tell me which one you should be promoting next month. All that offer spaghetti is making your business harder to market, harder to sell and harder to deliver, and it's usually why your revenue has stalled.
In this episode:
The offers your audience barely knows exist that become the easiest money you'll ever makeWhy a packed promo calendar keeps handing you the same launch resultHow fixing one bottleneck between webinars can be the difference between one sale and tenThe problem with $27 offers that nobody warns you aboutMy Black Friday plot twist, and the one time of year I tell you to add more offers (Mani Gens, this one's for you)
If your offer suite has grown faster than your strategy, this is where we start inside the Peace and Profit Mastermind: one hero offer, a promotional cadence that makes sense, and a place for every other offer. Sometimes that place is retirement. Join the waitlist to be first to know when applications open.
Links + Resources
Click HERE to follow me on InstagramClick HERE to apply for the Peace and Profit Mastermind
Things I've stopped recommending to clients this year (market changes) (Ep185)
2026/10/06
There are four things I recommended to clients for years that I've stopped recommending inside the Mastermind in 2026. If the strategy that built your business suddenly feels like it's stopped working, there's a good chance it has.
Why a cheap cost per lead could be the most expensive number in your ads accountThe launch calendar I loved for years, and why I no longer trust it in this marketWhat kept my launch selling when a family emergency took me out of my business for a full monthThe content that grows your following and keeps your revenue exactly where it isWhy the "accessible" price point everyone's jumping on is one of the hardest to make money from
If this episode sounded a little too close to home and you're ready for a business where no single launch is make or break, the Peace and Profit Mastermind is where we build it. Jump on the waitlist and you'll be the first to know when places open.
Links + Resources
Click HERE to follow me on InstagramClick HERE to apply for the Peace and Profit Mastermind
Peace + Profit FAQs (Ep184)
2026/09/22
If you've had the Mastermind page open in another tab all week, this one's for you. I'm answering every question that's landed in my DMs about the last 2026 cohort, including the one most people are too polite to ask.
What actually happens inside your business in the first few weeks after you join
Why the business you'll have in February gets built right now
The end-of-year mistake that had me playing catch-up until June
What we built for a client with a four-month one-to-one waitlist, without her giving up her one-to-one
Click HERE to follow me on InstagramClick HERE to apply for the Peace and Profit MastermindBook a Call
Exactly What’s included in P+P (Ep183)
2026/09/20
You've bought the courses, done the coaching, maybe even joined a mastermind, and you're still the one sitting at your desk working out what to do next. In this episode I'm walking you through exactly what happens inside the Peace and Profit Mastermind, from the week you join to the plan you'll take into 2027.
In this episode:
What happens before our first call that means you walk away with a plan (and a huge sense of relief)Why these coaching calls feel different to every group Zoom you've sat through beforeThe sales page audit that took one client's conversions up seven timesHow to handle that tricky DM objection without waiting for the next callThe simple maths that shows how quickly this can pay for itself
This is my final cohort for 2026. If you want your next year mapped out before you take your December break, this one is for you.
Click HERE to follow me on InstagramClick HERE to apply for the Peace and Profit MastermindBook a Call
Peace + Profit doors open! (Ep182)
2026/09/17
Applications for the Peace and Profit Mastermind are open, and there are five places left in this cohort. If you have been circling this one for a while, this is the episode where I lay out exactly what it is, who it is for, and what happens in your first seven days.
Inside this episode:
What a true mastermind actually is, and why that 300-person group programme you were in doesn't count
The three types of women who apply, and which one sounds most like your business right now
What happens in the first seven days, and the part that has women exhaling for the first time in months
The maths on the investment, and how few sales it actually takes to cover it
The decision I made 14 months ago when life got busy, and why I would make it again tomorrow
If you are scaling a signature group offer and you can see how different the next six months could look with real support behind you, applications are open until 25 September, or until the last places are taken. Book a call using the link below, or send me a DM on Instagram if calls aren't your thing and we can chat there instead.
Links + Resources
Book a Call
Click HERE to follow me on Instagram
Click HERE to apply for the Peace and Profit Mastermind
Overwhelmed? Why you feel like a squirrel on cocaine in your business (Ep181)
2026/09/09
Many are overwhelmed in business but it isn't a planning problem. It's what happens when you keep staring at the big scary number instead of the one tiny thing sitting right in front of you.
Why chasing your six-figure goal might be the exact thing keeping you stuckThe sneaky reason your to-do list never actually gets shorter, no matter how much you tick offThe moment most business owners quit on a launch that was actually about to workThe Instagram account that gave Robyn the phrase she now runs her whole business byThe simple test that tells you whether your business model actually works, or whether you've just never given it a fair go
If any of this sounds familiar, Robyn's running a free training next week that walks through exactly how to build a business that scales without the constant reinvention. Seats are capped at 100, so get in early.
Links + Resources
Free training, Signature Offer Sales Engines
Click HERE to follow me on Instagram
Click HERE to apply for the Peace and Profit Mastermind
Mentioned in this episode: Ads with Ashley (Instagram)
From failed launch to $150k in 18 Months (Ep180)
2026/09/01
I sold four places in my first online course launch. One person refunded, and the Facebook group I'd built for it never got a single like.
Eighteen months later that same offer had made $150,000 while I was working a couple of hours a week around a newborn and a toddler.
In this episode:
The three things I credit for my results, none of which were marketing skillsThe conversation with my old employer that made going back impossibleWhat a $4,000 coach asked me on our very first call, and why it stopped me making a very expensive mistakeThe email that got 50 people out of the woodwork in a matter of daysThe moment in a campground with no phone signal that I still call the happiest of my business
If you've got a group offer that keeps landing you the same four to eight buyers, this is exactly what I'm teaching inside Sold Out Signature. Four days, roughly 30 minutes of curriculum and 30 minutes of execution a day, tickets start at $97.
LINKS + RESOURCES
Sold Out Signature
Click HERE to follow me on Instagram
Click HERE to apply for the Peace and Profit Mastermind
Creating + Selling Group Offers: What *not* to do (most common pitfalls) (Ep179)
2026/08/31
Nine mistakes are quietly capping your offer's income ceiling, and most course creators don't know it's happening. This episode walks through every one of them.
Why chasing trends and retiring offers based on what's "working" on Instagram is wasting your time, and what actually determines whether an offer sellsThe pricing threshold under which your offer will almost certainly struggle to scale, no matter how good it isWhy your low-ticket offers might be quietly cannibalising your signature offer's revenueThe objection-handling shift that took one client's sales page from converting at 0.6% to over 4%Why building your entire curriculum before you sell it is one of the most expensive mistakes in this businessThe lead generation number almost every established course creator gets wrong
If you want the answers to exactly what's holding your offer back, that's what Sold Out Signature is built for. It's a four-day live boot camp, running in just under two weeks. Join us:
Sold Out signature
Click HERE to follow me on Instagram
Click HERE to apply for the Peace and Profit Mastermind
Stop learning AI. Invest in learning THIS skill instead (Ep178)
2026/08/25
Everyone is telling you AI is the skill of the decade. I spent two months down the rabbit hole and came out convinced they're wrong, and I'm bringing you the whole messy journey.
The stat AI company executives keep repeating in interviews about the odds this all goes badly, and what it has to do with their next funding roundThe Deloitte study on what happens to your audience's trust the second they clock how reliant you are on AIWhy the "you'll get left behind" narrative is aimed squarely at women in business, and why that should make you suspicious, not scaredWhat actually took one client's sales page from converting at 0.6% to 3.5%, and it wasn't a promptThe one skill I believe will matter more than any AI tool in ten years, and how to start building it now
If you want a sales page, a launch and an offer built on the kind of thinking no AI tool can hand you, that's exactly what we do inside Sold Out Signature. Come join us:
Links + Resources
Sold Out SignatureClick HERE to follow me on InstagramClick HERE to apply for the Peace and Profit Mastermind
Invitation: Sell your Signature Offer Bootcamp (Ep177)
2026/08/19
If your signature offer is stuck in your head, or it's live but not converting the way it should, you get a live four day shot at fixing that with me this September. No big launch required.
The three types of business owners this bootcamp was built for, and how to tell which one you areThe pricing exercise that tells you exactly how many sales you need to hit your number across the next 12 monthsWhat actually makes an offer an instant yes for your Cloud 9 ClientThe bonus mistake that's capping your conversions without you realising itThe hand raiser method and five step process I've used to sell out programmes without a single live launch
If you've been dithering on this for a while, September is when you finally get it built and sold. Grab your spot for Sold Out Signature, live from the 7th to the 10th of September.
Links + Resources
2026 Sold Out Signature Bootcamp
Click HERE to follow me on Instagram
Click HERE to apply for the Peace and Profit Mastermind
Step-by-Step: How to make $100k from September - December (Ep176)
2026/08/18
You don't need a bigger audience or a more complicated funnel to hit $100k this quarter. You need one of these two plans.
The upsell that turns a $2,000 launch into an extra $4,491, without selling a single extra spotWhy skipping Black Friday completely might be the smartest move you make all yearThe rolling funnel one client called her "pinch me moment" six-figure revenue streamThe exact price point that gets 21 people to say yes in December aloneThe five non-negotiables behind both plans, and the one offer type neither of them include
Links to similar Episodes;
$100k Signature Offer Series Day 1: $100k with a $397 Online Course
$100k Signature Offer Series Day 2: $100k with a $997 Group Coaching Program
$100k Signature Offer Series Day 3: $100k with $2,997 Mastermind
$100k Signature Offer Series Day 4: $497 Online Course Funnel
$100k Signature Offer Series Day 5: $497 Evergreen Online Course
Click HERE to follow me on InstagramClick HERE to apply for the Peace and Profit Mastermind
8 sneaky mindset Gremlins stopping you from hitting $250k+ in the business (Ep175)
2026/08/11
Most business owners plateau under $100k for the same eight reasons, and almost none of them come down to strategy. This episode names them, one by one.
The habit that resets your business clock back to zero every time you switch strategyWhy hiding behind polished graphics might be costing you the one thing that actually builds trustThe revenue rule everyone follows religiously that's actually keeping them stuck at the same numberWhy you might have to invest before you feel ready, not afterThe exact point in your expertise where you become the most dangerous to your own growth
If any of these landed a bit too close to home, I want to know on Instagram.
Click HERE to follow me on InstagramClick HERE to apply for the Peace and Profit Mastermind
LInkedIn? Substack? Or Instagram? Which is best for high level clients (Ep174)
2026/08/04
You don't need to be everywhere. You just need to be in the right three places, and if you're targeting six and seven figure clients, the platform you're probably underusing might surprise you.
The platform I would pick if I could only choose one, even for $10 million CEOsWhy LinkedIn and Substack can grow your authority but quietly stall your salesThe real reason your ad costs are higher than they should be (hint, it's not your targeting)The Google study that proves being in one place is never going to be enoughHow to attract high level clients without spending four hours a day editing talking head videos
Want the full playbook on what actually creates demand for premium offers? I’m running a free training called In Demand, walking you through exactly what has people sliding into your DMs ready to pay. Link in the show notes.
Links + Resources
Free Webinar: In DemandClick HERE to follow me on InstagramClick HERE to apply for the Peace and Profit Mastermind
The two things I’d be doubling down on to maximise sales in Q4 (Ep173)
2026/07/29
If you could only do two things to maximise sales this quarter, this is what I'd tell you to focus on.
The psychological reason people suddenly want what everyone else is buying, and how to build it into your marketing without faking itThe three things happening in someone's brain the moment they see a peer they trust doing something newWhy running your webinar twice a year is quietly costing you sales, and what happens to your close rate when you run it weekly insteadThe exact tool almost every recent seven figure launch has used to bridge the gap between free content and a paid offerWhat quarter four actually means for your business, and why the next five months matter more than the rest of the year combined
Ready to wake your audience up and walk into quarter four with your best sales season yet? Join Robyn's free webinar, In Demand, link in the show notes.
Click here to join my free In Demand Webinar
Click HERE to follow me on Instagram
Click HERE to apply for the Peace and Profit Mastermind
Podcast reviews
Read Six-Figure Signature Offers: Audience Growth, Live Launching Tips and Marketing Strategies for Female Entrepreneurs podcast reviews
mgetman0614 2023/04/26
Robyn Knows Her Stuff
Easy to implement and practical biz advice for those of us who are short on time. Robyn is a kind, compassionate and straight shooter who genuinely ca...
Laura in Boston 2023/04/26
Incredible Insight for Your Business
I am such a fan of Robyn and so excited for this podcast. Robyn has all the best ideas, strategies and inspiration for your health and wellness busine...
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