Advertise on podcast: Shelby Clement

In this vulnerable and deeply personal episode, Shelby Clement opens up about the life-changing moment she was selected as one of only 10 ambassadors for the fast-growing clothing brand NUUDS an opportunity she never applied for, never strategized for, and never saw coming. What makes this story powerful isn’t just the brand partnership — it’s what was happening behind the scenes. Just months before receiving the invitation, Shelby had deleted social media, questioned her calling, and privately wrestled with burnout, doubt, and what she describes as “functional depression.” She was exhausted from building, pouring, and pushing — all while navigating business ownership, motherhood, marriage, and faith. In a moment of surrender, she asked God what He wanted her to do next. And then the email came. In this episode, Shelby takes listeners behind the scenes of the Dallas mentorship retreat, the whirlwind snowstorm travel chaos, the imposter syndrome that crept in, and the hallway conversations that challenged her to level up. She shares the raw truth about being in rooms that stretch you, receiving feedback that humbles you, and realizing that growth requires both confidence and correction. This episode covers: Faith-driven business decisions and surrendering controlPersonal brand evolution and showing up authenticallyInfluencer marketing and high-level brand partnershipsNavigating burnout and functional depression as an entrepreneurOvercoming imposter syndrome in bigger roomsBuilding authority and growing a podcast with intentionWhat it really takes to earn opportunities you didn’t see comingLearning to celebrate wins instead of immediately chasing the next milestone Shelby also dives into the mindset shift she experienced — from seeing herself as “not an influencer” to embracing the influence she already carries. She reflects on what it means to be chosen, to be stretched, and to grow into the next version of yourself without losing authenticity. If you're building a business while raising babies, questioning your calling while still showing up, or trying to balance ambition with faith — this episode is going to hit home. You are not behind. You are not crazy for wanting more. And you are not alone in the tension between doubt and destiny. This is a story about surrender, growth, humility, and stepping fully into the rooms God opens, even when they feel too big Welcome to the new chapter. Agency: https://www.shelbyclementmarketing.com/ Get 20% off on NUUDS https://www.nuuds.com/collections/new-womens?snowball=SHELBY12969 Shop my favorites: http://go.shopmy.us/join/itsshelbyclement Follow on Socials: Facebook: https://www.facebook.com/shelbydclement LinkedIn: a href="https://linkedin.com/in/shelby-dimiceli-clement-a9497049" rel="noopener...

This episode of The Shelby Clement Podcast is an honest, unfiltered conversation about what happens when life looks full… but your heart needs space to breathe. Shelby shares what it’s really been like navigating a demanding season of business, motherhood, and faith and why this episode felt especially nerve-wracking to record.  From traveling with her team to serve multiple clients in one day, to intentionally slowing down and choosing reconnection in her marriage, this conversation reflects the tension so many women quietly live in. You’ll hear about a meaningful trip to Bolt Farm Treehouse in Tennessee and how stepping away from noise, schedules, and expectations created room for rest, deeper conversations, and clarity.  Shelby talks about what it feels like to realize you’ve been coexisting instead of connecting, and why choosing your relationship on purpose matters even when life feels too busy to pause. This episode also opens the door to a deeply personal topic: starting therapy. Shelby shares why she finally took that step, how working with a Christian therapist has helped her uncover patterns like people-pleasing and emotional suppression, and why healing doesn’t mean something is “wrong” with you. It means you’re willing to grow. From anxiety to burnout to breaking generational cycles, these reflections apply far beyond one area of life. Faith is woven throughout this episode in a grounded, honest way. Shelby talks about surrender not as a buzzword, but as a daily decision to release control, give yourself grace, and trust God even when fear and uncertainty creep in. Toward the end of the episode, Shelby shares a surprising, life-changing opportunity that arrived during a low moment, a reminder that persistence, obedience, and staying the course can lead to doors opening when you least expect it. If you’re in a season of questioning, healing, or quietly hoping for confirmation that you’re not alone this episode is an invitation to slow down, reflect, and remember that God is still working, even in the uncomfortable parts. New episodes of The Shelby Clement Podcast drop weekly, offering real conversations about life, business, faith, and becoming who you are called to be. Agency: https://www.shelbyclementmarketing.com/ Shop my favorites: http://go.shopmy.us/join/itsshelbyclement Follow on Socials: Facebook: https://www.facebook.com/shelbydclement LinkedIn: linkedin.com/in/shelby-dimiceli-clement-a9497049 TikTok: https://www.tiktok.com/@itsshelbyclement Instagram: https://www.instagram.com/itsshelbyclement/ If this episode inspired you, share it with a friend and leave a review, it means the world to me :)

Have you ever felt like everything in your life is happening all at once beautiful things, hard things, unanswered prayers, and moments of deep gratitude yet your mind still feels scattered? This episode is raw, emotional, and led straight from the heart. Shelby invites you into a very real season of her life one filled with chaos, growth, faith, exhaustion, excitement, and surrender. She shares what it looks like to navigate business, motherhood, personal identity, and spiritual growth all at the same time, while learning to loosen her grip on control and trust God with outcomes she can’t see yet. In this conversation, Shelby opens up about the emotional weight of being the one people depend on, the loneliness that can come with building something meaningful, and the internal battle of wondering if something is “wrong with you” when life feels heavy even when good things are happening. She talks honestly about persistence, consistency, and why showing up as your real, unfiltered self is the only way to build trust in business, relationships, and faith. You’ll also hear about unexpected opportunities that appeared out of nowhere, moments of deep stillness that brought clarity, and a powerful experience that reminded Shelby that God doesn’t isolate us, He protects us. This episode explores the idea of spiritual pruning, pause seasons, and how silence doesn’t mean absence. Sometimes it means preparation. If you’ve been feeling overwhelmed, uncertain, emotionally tired, or quietly questioning what God is doing behind the scenes this episode is for you. If you’re chasing a dream, raising a family, building a business, or simply trying to stay faithful in a season that doesn’t make sense yet, you are not alone. This conversation isn’t about having it all figured out. It’s about learning to surrender, trust the process, and believe that even in the chaos, God is closer than you think. And maybe just maybe you’re standing right on the edge of what’s next. Agency: https://www.shelbyclementmarketing.com/ Shop my favorites: http://go.shopmy.us/join/itsshelbyclement Follow on Socials: Facebook: https://www.facebook.com/shelbydclement LinkedIn: linkedin.com/in/shelby-dimiceli-clement-a9497049 TikTok: https://www.tiktok.com/@itsshelbyclement Instagram: https://www.instagram.com/itsshelbyclement/ If this episode inspired you, share it with a friend and leave a review, it means the world to me :)

The Shelby Clement Podcast is where real life meets real faith the unfiltered conversations, the uncomfortable growth, and the quiet moments of surrender that shape who we’re becoming. In this episode, Shelby hands the mic to her best friend Emily for a deeply raw, unscripted conversation she didn’t prepare for.  What unfolds is an honest dialogue about releasing control, breaking free from people-pleasing, and stepping boldly into the season God is calling her into even when it feels scary, uncertain, or completely unfamiliar. Together, they explore themes of identity, fear, faith, authenticity, burnout, and self-trust.  Shelby opens up about the pressure to be the “cool girl,” the exhaustion that comes from trying to meet everyone else’s expectations, and the freedom that follows when you finally stop performing and start trusting God with every part of your life including your business, relationships, and purpose. This episode dives into what it really means to surrender: closing doors that once felt essential, allowing God to remove what no longer serves you, learning how to rest without guilt, and choosing obedience over control.  Shelby reflects on returning to her true self, showing up as she was created, and finding confidence that isn’t tied to numbers, validation, or approval. If you’re in a season of transition… If you feel unseen, stuck, or unsure of your next step… If you’re questioning your purpose or longing for deeper alignment with your faith… This conversation will meet you right where you are. You don’t need to have everything figured out. You don’t need to be perfect. Come as you are. Stay honest. Walk forward in faith. Connect with Shelby Clement: Agency: https://www.shelbyclementmarketing.com/ Shop my favorites: http://go.shopmy.us/join/itsshelbyclement Follow on Socials: Facebook: https://www.facebook.com/shelbydclement LinkedIn: linkedin.com/in/shelby-dimiceli-clement-a9497049 TikTok: https://www.tiktok.com/@itsshelbyclement Instagram: https://www.instagram.com/itsshelbyclement/ If this episode inspired you, share it with a friend and leave a review, it means the world to me :)

What happens when everything looks good on paper but behind the scenes, everything is being rearranged? In this deeply honest episode, I’m sharing the real story behind the rebrand, the relaunch, and the uncomfortable season that led me here. This is a conversation about faith, surrender, business, motherhood, identity, and what it actually means to follow your God-given purpose when you don’t have clarity only conviction. We talk about the moments no one prepares you for: When growth feels like lossWhen success feels heavyWhen you’re asked to release things that once brought momentumWhen you have to choose alignment over approval This episode is for entrepreneurs, business owners, mothers, wives, and women who feel the pull toward “more”, but don’t know how to step into it without fear. You’ll hear reflections on: Why discomfort is part of obedienceHow God closes doors as protection, not punishmentThe reality of client loss, business pivots, and hard decisionsLetting go of comparison, noise, and the need to be the “cool girl”Why 2026 is about depth, alignment, and showing up fully messy and honest This podcast is a safe space for real conversations not teaching from a pedestal, but walking alongside you. If your season doesn’t make sense right now, this episode might help you see why. Connect with Shelby Clement: Agency: https://www.shelbyclementmarketing.com/ Shop my favorites: http://go.shopmy.us/join/itsshelbyclement Follow on Socials: Facebook: https://www.facebook.com/shelbydclement LinkedIn: linkedin.com/in/shelby-dimiceli-clement-a9497049 TikTok: https://www.tiktok.com/@itsshelbyclement Instagram: https://www.instagram.com/itsshelbyclement/ If this episode inspired you, share it with a friend and leave a review, it means the world to me :)

This podcast was created after launching a sold-out marketing event because the industry needs more truth, more honesty, and a whole lot less noise. So many creators, founders, and business owners are out here trying to grow something meaningful, but the guidance they get is surface-level, trendy, and often disconnected from real life.  This show exists to change that. Every week, you get a raw, unfiltered look at what it actually takes to build a brand online without sacrificing your values, your mental peace, or the parts of you that make your work worth doing.  We talk strategy, but we also talk self-belief. We talk about growth, but we also talk about integrity. Because building a brand that lasts requires both. In this episode, we go deep into: The fear and thrill of shooting your shot with big names and what happens inside your body when you stretch your capacityHow to recognize the difference between stress and the discomfort of leveling upWhy uncomfortability is one of the most accurate signs that you’re on the right pathThe reality of building relationships with brands in 2026—what actually gets their attentionWhy micro-influencers and community-driven creators are dominating right nowThe long game mindset required to build a brand that turns heads, opens doors, and stays relevant for years, not monthsHow faith, confidence, and consistency shape your journey more than any algorithm ever will If you're someone who’s tired of spinning your wheels… if you’re ready to show up boldly, take up space, and build something with purpose… if you want to market with confidence, clarity, and consistency, this podcast is for you. You deserve to grow without losing yourself. You deserve to create something that matters. And you deserve to chase your God-given purpose with your whole chest. Let’s build something real. Let’s do the damn thing. Connect with Shelby Clement: Website: https://shelbyclement.com Follow on Socials: Facebook: https://www.facebook.com/shelbydclement LinkedIn: linkedin.com/in/shelby-dimiceli-clement-a9497049 TikTok: https://www.tiktok.com/@itsshelbyclement Instagram: https://www.instagram.com/itsshelbyclement/ If this episode inspired you, share it with a friend and leave a review, it means the world to me :)

Today’s solo episode dives deep into the ONLY marketing strategy that truly matters heading into 2026: connection, emotion, consistency, and storytelling. Shelby pulls back the curtain on what humanizing your brand actually means — far beyond the curated aesthetics, trending audios, or the pressure to perform for the algorithm. This episode challenges the idea that growth comes from tactics alone and instead shows you why people buy from the brands that feel the most real, relatable, and rooted in truth. Inside this powerful conversation, Shelby walks you through how to show up as the founder in a way that builds real trust, how to weave emotion into your content without faking vulnerability, and why consistency paired with authenticity creates long-lasting loyalty in a saturated market. You’ll learn: Why human-centered brands will dominate in 2026How to stop “performing” online and start beingWhat truly makes an audience feel connected to youWhy your story and presence matter more than any trendHow to create content that outlives the algorithm This episode is raw, honest, and packed with the kind of truth most marketers avoid, the truth that your brand will grow the moment you stop trying to be someone else and start owning who you actually are. Perfect for the entrepreneur who’s ready to stop hiding, start leading, and build a brand that turns heads, opens doors, and creates lifelong customers. Tune in and let’s build the kind of brand people feel, not just follow. Connect with Shelby Clement: Website: https://shelbyclement.com Follow on Socials: Facebook: https://www.facebook.com/shelbydclement LinkedIn: linkedin.com/in/shelby-dimiceli-clement-a9497049 TikTok: https://www.tiktok.com/@itsshelbyclement Instagram: https://www.instagram.com/itsshelbyclement/ If this episode inspired you, share it with a friend and leave a review, it means the world to me :)

In this powerful episode of the Damn Good Marketing Podcast, host Shelby Clement steps far beyond marketing strategy and dives into something deeply personal and incredibly eye-opening: her son Willie’s struggle with sleep, behavior, school, and the long list of confusing labels that never seemed to fit. What no one realized teachers, doctors, specialists was that an airway issue was sitting silently behind it all. Shelby is joined by Dr. Maggie Graham, a general dentist turned airway-focused provider and co-founder of Untethered Airway Health, who has made it her mission to connect the dots most families are never told to look for. Together, they break down the link between breathing, sleep, facial structure, and behavior, and how an overlooked airway problem can disguise itself as everything from ADHD to sensory issues to anxiety. This conversation goes deeper than symptoms—it reveals how a child’s entire personality, energy, and daily life can shift when they can finally breathe the way their body was designed to. You’ll hear: Willie’s journey—from exhausted, overwhelmed, picky with food, and struggling in school… to energetic, confident, playing sports, sleeping through the night, and genuinely enjoying being a kidThe subtle but powerful signs of dysfunctional breathing and what parents should watch for in photos, sleep patterns, eating habits, posture, and behaviorWhy so many doctors and dentists miss airway issues, and how the traditional medical system often treats surface-level symptoms instead of the root causeHow chronic poor sleep impacts hormones, mood, immune function, and long-term health, especially for women navigating things like Hashimoto’s, anxiety, and burnoutWhat to do if you think airway might be part of your child’s (or your own) story—even if there are no specialists in your townDr. Maggie’s raw personal story of a career-ending injury, losing the identity she spent years building, and finding a renewed purpose through coaching, education, and helping families rewrite their health stories This episode is more than information; it's validation, empowerment, and a reminder that a mother’s intuition is never wrong. If you’re a mom, caregiver, teacher, or woman who is tired of feeling dismissed, overwhelmed, or told “it’s fine” when you know it isn’t… this conversation will give you clarity, confidence, and the language to finally advocate for real answers, for your children and for yourself. A must-listen for anyone who has ever thought “There has to be more to this story.” Connect with our Guest:  Instagram: https://www.instagram.com/untetheredairway/ Connect with Shelby Clement: Website: https://shelbyclement.com Follow on Socials: Facebook: https://www.facebook.com/shelbydclement LinkedIn: linkedin.com/in/shelby-dimiceli-clement-a9497049 TikTok: https://www.tiktok.com/@itsshelbyclement Instagram: https://www.instagram.com/itsshelbyclement/ If this episode inspired you, share it with a friend and leave a review, it means the world to me :)

What happens when life hands you a completely different path than the one you planned and instead of fighting it, you decide to lean in, level up, and bet on yourself anyway? In this episode, host Shelby Clement sits down with former high school friend and now seasoned outside sales rep Russell Pellichino for a brutally honest, unexpectedly hilarious, and deeply insightful conversation about the long, messy road to building a fulfilling life and career. Russell’s story is anything but linear. He opens up about the years he felt stuck, the months he was unemployed sending out application after application, the detour into juvenile probation work that shook him to his core, and the one conversation at a family gathering that changed the entire trajectory of his life. You will hear how Russell: Transitioned from college athlete → unemployed graduate → juvenile probation officer → thriving oil & gas sales repNavigated the mental load of being “overqualified but underexperienced,” yet still overlookedBroke into a highly technical, intimidating industry with zero backgroundMade a bold leap—ending a relationship, quitting his job, and moving in with his mentor to learn the field from the ground upDeveloped a sales approach rooted in service, integrity, and actually giving a damnShowed up consistently for clients in high-pressure environments where valves failing mean millions lostBalances fatherhood, marriage, and career while raising three boys under sixBuilt a personal list called “Rules from Dad” with the values, lessons, and mindset he hopes to pass downApproaches growth, risk-taking, and building a life you enjoy, before time slips away This episode goes beyond career talk. It’s a conversation about resilience, identity, character, humility, fatherhood, and the reality of choosing a life you’re proud of, even when the road there looks nothing like what you imagined. Whether you’re an entrepreneur, a parent, someone in a career transition, or just someone craving a real, grounded story about grit and growth, this episode is going to hit home. Connect with Shelby Clement: Website: https://shelbyclement.com Follow on Socials: Facebook: https://www.facebook.com/shelbydclement LinkedIn: linkedin.com/in/shelby-dimiceli-clement-a9497049 TikTok: https://www.tiktok.com/@itsshelbyclement Instagram: https://www.instagram.com/itsshelbyclement/ If this episode inspired you, share it with a friend and leave a review, it means the world to me :)

What does it really take to go from small-town roots to financial freedom and build a life you actually love along the way? In this episode, Shelby sits down with Cullen Hughes, financial advisor, husband, and dad of two, to talk about what it means to grow up, take risks, and create a career that truly matters. From high school dreams to managing portfolios at Merrill Lynch, Cullen shares his journey, the lessons he’s learned, and the advice he wishes more people heard sooner about money, confidence, and balance. They dive into everything from when to actually hire a financial advisor (even if you think you’re “not ready”) to how parents can set their kids up for success with simple tools like 529s, Roth IRAs, and smart saving habits that actually work in real life. You’ll hear about: Cullen’s path from high school to Merrill LynchWhen and why to hire a financial advisorHow to invest for your kids’ future (and your own)The importance of self-care, confidence, and trusting your gutThe reality of balancing business, marriage, and parenthoodAnd yes… that infamous fantasy football bet that ended with a dress 😂 This episode is packed with honest conversations, real-life stories, and takeaways you can actually use whether you’re growing a business, raising a family, or just figuring out your next big move. Listen now to hear how Cullen turned small-town beginnings into a life built on purpose, planning, and passion and how you can do the same. Connect with Shelby Clement: Website: https://shelbyclement.com Follow on Socials: Facebook: https://www.facebook.com/shelbydclement LinkedIn: linkedin.com/in/shelby-dimiceli-clement-a9497049 TikTok: https://www.tiktok.com/@itsshelbyclement Instagram: https://www.instagram.com/itsshelbyclement/ If this episode inspired you, share it with a friend and leave a review, it means the world to me :)

What does it really take to lead a decades-old family business, inspire hundreds of employees, and still stay true to your values? In this episode, Louisiana native and marketing strategist Shelby Clement sits down with her longtime friend Ryan Downing, CEO of Ross Downing Auto Group, for a powerful, unfiltered conversation about leadership, growth, and legacy. Ryan shares what it’s like stepping into a business that’s been in his family for over 52 years, the weight of responsibility, the lessons learned, and the courage it takes to evolve without losing what made the company special in the first place. Together, Shelby and Ryan dive deep into the emotional side of entrepreneurship from feeling behind and dealing with imposter syndrome to making tough people decisions and balancing family life with the demands of leadership. Ryan opens up about why core values are the foundation of his company’s success, how loyalty can be both a blessing and a challenge, and the importance of surrounding yourself with people who share your vision. This conversation isn’t just about business, it’s about building something that lasts, leading with integrity, and growing with purpose. Whether you’re an entrepreneur, business leader, or small-town dreamer with big goals, this episode will remind you that success isn’t built overnight it’s built with grit, growth, and heart. Tune in now to learn how to lead with purpose, create a culture rooted in values, and build a brand and legacy that stands the test of time. Connect with Shelby Clement: Website: https://shelbyclement.com Follow on Socials: Facebook: https://www.facebook.com/shelbydclement LinkedIn: linkedin.com/in/shelby-dimiceli-clement-a9497049 TikTok: https://www.tiktok.com/@itsshelbyclement Instagram: https://www.instagram.com/itsshelbyclement/ If this episode inspired you, share it with a friend and leave a review, it means the world to me :)

What if the key to growing your business wasn’t doing more but slowing down enough to actually listen to yourself? In this powerful and honest episode of the Dam Good Marketing Podcast, host Shelby Clement sits down with Jillian Clothier, a life-first business coach for mama entrepreneurs, to unpack what it really means to build a business that aligns with your life instead of consuming it. Jillian opens up about her journey from 15 years in corporate restaurant franchising to running multiple businesses, motherhood, burnout, and eventually awakening to a truth she could no longer ignore. Together, Shelby and Jillian dig into the deep, unfiltered realities of entrepreneurship as mothers, wives, and ambitious women trying to do it all. They explore how easy it is to chase external validation, overwork ourselves into the ground, and confuse busyness with purpose. But they also talk about what happens when you finally pause, peel back the layers, and start making decisions from the inside out. This conversation isn’t about finding the “perfect balance.” It’s about learning to honor the season you’re in, trust your timeline, and redefine what success truly looks like when your life, not your hustle, leads the way. What You will Learn: Why doing the inner work matters more than any strategy when you’re trying to scale your businessThe real difference between balance and alignment and how to know when you’ve found itHow to silence comparison, stop chasing someone else’s timeline, and start trusting your ownPractical ways to reconnect with yourself daily especially when life feels chaoticThe mindset shift that turns overwhelm into grounded confidence About the guest:  Jillian Clothier is a coach and mentor for high-achieving women who want it all: the business, the marriage, the motherhood, and the legacy all working together in alignment.  Follow her on Instagram: https://www.instagram.com/jillian.clothier.coaching/ Connect with Shelby Clement: Website: https://shelbyclement.com Follow on Socials: Facebook: https://www.facebook.com/shelbydclement LinkedIn: linkedin.com/in/shelby-dimiceli-clement-a9497049 TikTok: https://www.tiktok.com/@itsshelbyclement Instagram: https://www.instagram.com/itsshelbyclement/ If this episode inspired you, share it with a friend and leave a review, it means the world to me :)

Ever wonder what it really takes to build a business that lasts—one rooted in family, community, and a whole lot of grit? In this episode, host Shelby Clement sits down with Russell Ribando, part of the family behind Ribando’s Electric Supply, a Louisiana business that’s been keeping the lights on literally since 1978. What started as a small warehouse on the West Bank has grown into a trusted, multi-generational company built on loyalty, hard work, and a deep commitment to serving customers like family. This conversation goes beyond the surface of running a business. It’s an honest look at the heart, sacrifice, and stubborn dedication it takes to build something that stands the test of time. Russell opens up about the highs and lows of entrepreneurship—from the early days of working alongside family to the challenges of hiring, scaling, and preparing the next generation to lead. They talk about the changing landscape of small business, what customer service really means today, and how staying true to your values can still be a winning growth strategy even in an industry dominated by big corporations. You’ll hear stories of resilience, lessons learned from tough seasons, and the passion that continues to drive this Louisiana legacy forward. In this episode, you will learn: How to balance business, family, and personal growth (without burning out)The real challenges of hiring, training, and leading a small but mighty teamWhy genuine customer service still beats fancy marketing every timeHow to scale and stay profitable without losing your small-town valuesWhy legacy businesses matter now more than ever and what they can teach us about longevity This episode is more than just a story about one business, it's a powerful reminder that success isn’t built overnight or measured by followers and numbers. It’s built through people, persistence, and purpose. It’s about showing up, day after day, for your customers, your community, and your family. Whether you’re growing a startup, leading a family business, or dreaming about your next big move, this episode will inspire you to keep going and to build something that truly lasts. Listen now for an honest, heartfelt conversation about hard work, heritage, and the kind of success that never goes out of style. If this episode gave you the guts to take the next bold step, follow, rate, and review the show. Share it with a founder who needs the nudge.

What if the setbacks you’re facing right now are actually setting the stage for your biggest breakthrough? In this episode, Shelby sits down with Tori Bolt, co-founder of Bolt Farm Treehouse, to pull back the curtain on what looks like an overnight success but was actually a decade of grit, growth, and relentless belief. From losing it all and starting over to pre-selling $1 million in reservations before owning the land, Tori shares the raw truth about building a brand rooted in authenticity, community, and purpose. You’ll hear how she and her husband, Seth, turned obstacles into opportunity, navigated failure with resilience, and proved that transparency and storytelling are the ultimate marketing edge. This episode dives deep into what it means to build in public, trust your mission when everything’s uncertain, and show up even when it’s messy. Tori also opens up about how mentorship transformed their business, the mindset behind selling before building, and why Instagram has become the most powerful platform for destination marketing and connection. It’s equal parts strategy and soul perfect for entrepreneurs, dreamers, and small-town go-getters with big-ass goals.The Marketing Strategy Behind Bolt Farm Treehouse What You Will LearnHow failure became the foundation for a multimillion-dollar comebackThe mindset and marketing behind $1M in pre-salesWhy vulnerability builds stronger brands than perfection ever couldHow to pick mentors and rooms that actually move your business forwardThe secret to using Instagram as the new search engine for your brand Resources & Links Bolt Farm Treehouse Workshop: https://explore.boltfarmtreehouse.com/str-workshops Instagram: @boltfarmtreehouse | @toriboltShelby Clement: https://shelbyclement.com| IG: @itsshelbyclement If this episode gave you the guts to take the next bold step, follow, rate, and review the show. Share it with a founder who needs the nudge.

Do you feel like you are posting on social media with no real results? Or maybe you have convinced yourself that unless you have 10K+ followers, you’re not “credible” enough to land clients. If that sounds familiar, this episode is going to shift the way you see your business, your brand, and your audience. I am breaking down why the slow game is actually the winning game, why chasing vanity metrics is keeping you broke, and how to finally understand the difference between marketing and sales so you can stop spinning your wheels and start closing clients. If you have ever felt stuck, overwhelmed, or ready to throw in the towel on content creation, this conversation will remind you that consistency matters more than perfection. I share real examples, the mindset shifts that transformed her own business, and practical steps you can take today to market with confidence and clarity. What You Will Learn in This Episode: The #1 mistake small business owners make with social media (and how to avoid it)Why organic growth feels slow at first but builds lasting credibility and brand trustHow to reframe your audience size — even 100 or 500 followers is a big dealThe exact mindset shift you need to confidently invest in your growthWhy traditional advertising (billboards, print, etc.) won’t keep you relevant in today’s worldHow to separate marketing (visibility + brand awareness) from sales (closing deals) so you can finally see results RESOURCES AND LINKS: Tickets for Damn Good Marketing Live (Nov 6, Louisiana) → https://www.shelbyclement.com/dgml-2025 Use code “ILOVESHELBY” for $201 off your ticket Connect with Shelby Clement: Website: https://shelbyclement.com Follow on Socials: Facebook: https://www.facebook.com/shelbydclement LinkedIn: linkedin.com/in/shelby-dimiceli-clement-a9497049 TikTok: https://www.tiktok.com/@itsshelbyclement Instagram: https://www.instagram.com/itsshelbyclement/ If this episode inspired you, share it with a friend and leave a review, it means the world to me :)