Advertise on podcast: The Teacher Biz Podcast

Heather shares a heartfelt thank-you to everyone who has listened, supported, and grown alongside The Teacher Biz Podcast. As the show takes a hiatus, she invites you to continue revisiting past episodes as a resource and to stay connected through email and Instagram. She also shares encouragement for anyone who’s been quietly wondering what might be possible beyond traditional teaching. Meaningful, flexible, and fulfilling work is possible. With gratitude at the center, this episode is about honoring the journey, the community that made it special, and the connections that continue beyond the mic. Key Takeaways: (02:20) Why the podcast is taking a break and what’s next(04:30) Navigating online business trends and staying resilient(06:30) Why business friendships matter more than you think Grab the free Teacher Biz Starter Guide at teacherbiz.com/start Connect With Heather: teacherbiz.com/about instagram.com/teacherbiz

If perfectionism has you stuck overthinking instead of moving forward, this episode is your permission slip to let it go. Heather shares how perfectionism (not lack of skill or strategy) quietly holds so many teacher business owners back, and why imperfect action is the real key to progress, clarity, and profit. Tune in and learn why done is better than perfect and how putting your work out there, even when it’s not flawless, is what actually moves your business forward. Key Takeaways: (02:30) Getting stuck in perfectionism(08:10) The myth of “A+ work” and why it rarely sees the light of day(10:35) Mantras to beat perfectionism and take action faster(11:40) Why mindset is the real foundation of success Episodes Mentioned: #58: Overcoming Imposter Syndrome as a New Business Owner #94: Struggling with Imposter Syndrome? Here’s How to Stay Productive with Cait Keery #103: How to Ditch Imposter Syndrome and Finally Get Started with Lydia Martin Grab the free Teacher Biz Starter Guide at teacherbiz.com/start Connect With Heather: teacherbiz.com/about instagram.com/teacherbiz

If you’ve ever had a sale fall flat and immediately wondered what went wrong, this episode is for you. Heather breaks down the quiet reason launches often underperform (it’s usually not your offer), and walks through a pattern she’s seen again and again in her own data. You’ll hear why selling to the same audience over and over loses momentum, why new subscribers convert differently, and how relying too heavily on Facebook ads can quietly stall your growth. She also shares how layering lead sources like YouTube, podcasting, social media, and smart content repurposing can bring in consistent leads without burning you out. PLUS, Heather shares details about a January business planning workshop designed to help you map out a lead-generation strategy before your next launch. If you’re tired of pouring energy into sales that don’t deliver, this episode will help you pinpoint what’s missing and fix it before your next launch!  Interested in attending the business planning workshop?  → Email Heather at [email protected] Key Takeaways: (02:00) The pattern behind slow sales: not enough list growth(06:10) Why YouTube is Heather’s next growth focus(08:55) How to repurpose content without creating more work(10:10) Invitation to a January business planning workshop Episodes Mentioned: #123: How to Grow an Engaged Email List Using Facebook Ads #124: Testing New Facebook Ads to Find What Really Converts Grab the free Teacher Biz Starter Guide at teacherbiz.com/start Connect With Heather: teacherbiz.com/about instagram.com/teacherbiz

Grab the free Teacher Biz Starter Guide at teacherbiz.com/start After mapping out what Heather thought would be a strong Black Friday strategy, the results came back and they were some of the lowest she’s ever seen. Instead of spiraling, she pivoted fast. She brought back her “12 Days of Sales” promo, led with her bestselling Alphabet Kit, and immediately saw stronger results, including her biggest revenue day in months. Inside this episode, Heather breaks down exactly what went wrong, why memberships are a tougher sell right now, how offer complexity silently kills conversions, and why one-time purchases are outperforming recurring offers this season. If your recent promotion didn’t go the way you hoped, this is the behind-the-scenes clarity you’ve been looking for. Listen to the full breakdown now! Key Takeaways: (01:40) The original Black Friday plan and why she scheduled it early(03:00) How her tiered membership + multiple bonuses complicated the offer(07:30) Reviving her “12 Days of Sales” strategy(11:00) The mindset shift after a disappointing launch(15:00) Why the week after Christmas is an underrated selling window Episodes Mentioned: #27: How to Navigate December as an Online Business Owner #126: How to Plan the Rest of 2025 and Finish the Year Strong #127: A New Marketing Strategy Inspired by Olive & June Connect With Heather: teacherbiz.com/about instagram.com/teacherbiz

Stefanie Hohl is the creator of ABC See, Hear, Do, an innovative phonics program that helps kids learn to read through movement and fun. As a literacy advocate, author, and educator, she has helped thousands of children develop a love for reading. Stefanie is passionate about making learning engaging, especially for active kids.  In this episode, Stefanie shares how her son’s struggle with learning to read inspired her to create a reading method that worked so well she knew other families needed it too. What began as one book has grown into a seven-book series, a line of supplemental materials, and a business that’s helped thousands of kids feel confident picking up a book for the first time. She also talks about imposter syndrome, the power of growing slowly, and how working with a business coach gave her the confidence she didn’t even know she was missing. Now she’s expanding her reach into teacher development, applying to conferences, and gearing up to use LinkedIn and video content to grow even more. If you’ve ever wondered whether your teacher skills could become a business, Stefanie’s story is proof that your ideas matter and that slow, steady growth can take you farther than you think! Connect with Stefanie Hohl: abcseeheardo.com stefaniehohl.com @abcseeheardo @stefaniehohl Key Takeaways: (02:20) How teaching her own child sparked a full business idea(04:30) Why movement-based learning works and the problems Stefanie set out to solve(06:15) Digital vs. physical products(09:30) How Instagram and social media helped her find her audience(11:00) Overcoming imposter syndrome and mindset struggles(15:55) Stefanie’s next big push: LinkedIn and speaking opportunities Grab the free Teacher Biz Starter Guide at teacherbiz.com/start Connect With Heather: teacherbiz.com/about instagram.com/teacherbiz

Kelli Fetter is a Certified Handwriting Specialist and the founder of Handwriting Solutions, LLC, where she leads a team providing world-class virtual handwriting, reading, and spelling support to students worldwide. She’s also a respected educator for teachers and therapists, known for her evidence-based approach to handwriting, dysgraphia, and dyslexia. With a background in pediatric occupational therapy across clinics, schools, and early intervention, and inspired by her own daughter’s dyslexia and dysgraphia journey, Kelli is dedicated to empowering families and professionals to unlock every child’s potential. In this episode, Kelli shares how her personal journey with her daughter’s dyslexia and dysgraphia sparked a global virtual business that now helps students, teachers, and therapists understand handwriting on a deeper level. She talks about how her background as a pediatric OT and her determination as a mom shaped a company that offers assessments, tutoring, teacher training, and even reading and spelling support. Kelli also gets honest about the behind-the-scenes of growing a business: pushing through perfectionism, learning to delegate, building systems, and staying anchored in her mission to help more families. Hit play now to hear her story and the real work it took to get where she is today! Connect with Kelli Fetter: Black Friday Waitlist Dysgraphia Course for Teachers Expectations Freebie Key Takeaways: (00:35) Meet Kelli: from OT to online business owner(02:35) What Handwriting Solutions does; support for dyslexia and dysgraphia(05:20) Niching down and helping teachers, OTs, and schools(09:20) Services breakdown: assessments, tutoring, reading support, and handwriting programs for students(14:25) Mindset blocks and overcoming perfectionism(20:25) Teacher trainings, therapist courses, a textbook, and new resources coming in 2026 Grab the free Teacher Biz Starter Guide at teacherbiz.com/start Connect With Heather: teacherbiz.com/about instagram.com/teacherbiz

Grab the free Teacher Biz Starter Guide at teacherbiz.com/start If your business has felt a little wobbly lately (slower sales, quieter customers, strategies that used to work suddenly falling flat) this episode is the pep talk you need. Heather talks about the “trust recession,” how AI has changed buyer behavior, and why so many entrepreneurs are experiencing a slump. She opens up about her own recent setbacks and shares the honest behind-the-scenes of navigating frustration while still showing up for her people. But this isn’t doom and gloom! Heather walks through the mindset and simple next steps that actually move you forward: trying new ideas, trusting your best guesses, asking your audience what they want, and most importantly, not quitting before the breakthrough. Hit play for some reassurance, and the reminder that business is a rollercoaster and you will rise again! Key Takeaways: (02:20) The “trust recession” and how AI is changing online business(04:00) Picking yourself up after a slump and putting your offer out there(08:30) Testing new ideas and sales strategies(15:10) The #1 strategy that matters more than ever View Heather’s Black Friday Sales Page → teacherbiz.com/krc Episodes Mentioned: #119: Behind the Scenes of a Successful Funnel with Laura Kebart (Part 1) #124: Testing New Facebook Ads to Find What Really Converts Connect With Heather: teacherbiz.com/about instagram.com/teacherbiz

Grab the free Teacher Biz Starter Guide at teacherbiz.com/start Feeling like your sales or emails have gone a little stale? In this episode, Heather talks about the experiments she’s running this season to breathe new life into her business. She’s ditching the copy-and-paste sales strategies, and questioning everything from why her emails land in the promotions tab to whether hitting “duplicate” is secretly tanking deliverability. Inspired by one of her favorite brands, Olive & June, she’s trying out a fresh new strategy and inviting you to follow along! This season is all about trying new things, learning as you go, and proving that growth comes from experimenting, reflecting, and refining! Key Takeaways: (02:30) Why Thanksgiving products get less attention and how she’s planning her seasonal sale(06:30) Repeating sales year after year; why business emails are landing in promotions(12:40) The Olive & June marketing strategy(14:55) How a “free gift with purchase” can boost value without lowering prices Episodes Mentioned: #121: Inside Heather’s High-Converting Funnel #126: How to Plan the Rest of 2025 and Finish the Year Strong Connect With Heather: teacherbiz.com/about instagram.com/teacherbiz

It’s the final countdown of 2025, and Heather’s here to help you finish the year strong. If you’re stuck on what to promote for Black Friday or wondering how to keep your audience engaged through December, this episode has you covered! Heather shares her go-to strategies for creating promotions without slashing prices, plus smart ways to warm your email list and boost sales during one of the noisiest times of the year. You’ll learn when to run your Black Friday sale (hint: not on Black Friday), how to turn December into your “give and grow” month, and what to track now so your 2026 plan practically builds itself. Tune in to learn how to sell smarter, serve better, and end the year with momentum! Key Takeaways: (03:15) Why planning ahead for November and December matters more than ever(04:00) Black Friday sales strategies; standing out when everyone’s running a sale(10:15) When to send your promo emails and how many to send(11:45) Turning December into your month of giving(14:00) Easy one-day sale ideas to weave into your December emails(16:10) Tracking your results and writing notes for your future self Episodes Mentioned: 24: Tips for a Successful Black Friday Sale 27: How to Navigate December as an Online Business Owner 75: 5 Tips for a Successful Black Friday Promotion Grab the free Teacher Biz Starter Guide at teacherbiz.com/start Connect With Heather: teacherbiz.com/about instagram.com/teacherbiz

If you’ve listened to The Teacher Biz Podcast for a while, you know Heather’s no stranger to tech troubles. But this past week took things to a whole new level when a major AWS outage hit the internet. Right in the middle of her membership launch, Heather found herself in the thick of it…payments failing, customers confused, and chaos unfolding in real time. She had no idea how much it would impact her business until everything started breaking. In this episode, Heather shares what happened behind the scenes and what she learned about staying calm through the chaos. Tune in for a relatable dose of real-life entrepreneurship and a reminder that even when tech fails, you’ve got this! Key Takeaways: (02:15) Heather’s current launch and summit prep(03:45) The large impact of the AWS outage(08:20) Handling customer issues during the outage(14:05) Lessons learned and plans for the next launch Listen to Episode 124: Testing New Facebook Ads to Find What Really Converts Grab the free Teacher Biz Starter Guide at teacherbiz.com/start Connect With Heather: teacherbiz.com/about instagram.com/teacherbiz

Heather’s been testing new Facebook ads, and the results might surprise you! From direct-to-sale campaigns to freebie funnels, she’s sharing her recent experience experimenting with different ads and how each one performed. Heather walks through what her ads looked like, where they led, the tweaks she’s made over the past few weeks, and the strategies that are working right now. From honest frustrations to unexpected wins, she’s sharing it all so you can skip the guesswork and apply the same strategies to your own business. If this episode helps you see your ads in a new way, share it with a friend who could use the same boost! Key Takeaways: (03:30) The $27 course that reignited her Facebook ad strategy(07:00) Testing direct-to-sale ads(13:00) Shifting to a freebie + tripwire strategy(16:45) How she’s simplifying her business for stronger results Grab the free Teacher Biz Starter Guide at teacherbiz.com/start Connect With Heather: teacherbiz.com/about instagram.com/teacherbiz

Think Facebook ads are just a money pit? Heather’s proof they can actually build a six-figure email list and pay for themselves along the way. In this episode, she shares how she grew 115,000+ subscribers with simple tweaks, smart testing, and a strategy that’s easy to repeat. From her first scrappy ad to her top-performing seasonal campaigns, Heather explains what worked, what flopped, and what she’d do differently now. You’ll hear why naming your freebie the right way matters, how to bounce back when something tanks, and the easy strategy that keeps her list growing year after year. Hit play and see how one good freebie can turn into the list-building engine your business has been missing! Key Takeaways: (04:15) How Facebook ads became Heather’s main growth driver(06:00) The early days; direct-to-sales ads and first lessons learned(09:50) The freebie that flopped and the pivot that changed everything(15:00) What her early ad graphics looked like and why “ugly” worked(18:10) Repurposing old freebies(23:00) Why testing matters more than perfection Listen to Previous Episodes: 119: Behind the Scenes of a Successful Funnel with Laura Kebart (Part 1) 18: Learn the Power of Facebook Ads with Beth Anne Schwamberger 67: The Free & Simple Strategy to Grow Your Email List 17: How to Start Building Your Email List TODAY 16: Why You Need to Grow an Email List From the Start 56: What to Send to Your Email List Grab the free Teacher Biz Starter Guide at teacherbiz.com/start Connect With Heather: teacherbiz.com/about instagram.com/teacherbiz

Nadalie Bardo simply loves Pinterest. As a blogger, she achieved 1 million views on Pinterest in her first month, organically grew her email list to 24K subscribers, and gained 1000s of happy customers. With eight years of Pinterest marketing experience, she has taught over 7,000 blogs, brands, and businesses through her online courses and coaching. As Your Pin Coach, Nadalie is here to help you increase your traffic, grow your audience, and boost your sales for free with Pinterest. No ads are required! In this episode, Nadalie breaks down how to get started, create pins that people want to click on, and use Pinterest’s search features to bring more traffic, subscribers, and sales your way. You’ll learn why consistency matters, how to find the right keywords, and how to spot trends that can boost your visibility. She also shares what makes Pinterest totally different from other social platforms and how to design pins that stand out. If you’ve ever wondered how to turn Pinterest into a real growth tool for your business, this episode is your go-to guide! Connect with Nadalie Bardo: yourpincoach.com    Key Takeaways: (02:25) Natalie's journey to becoming a successful Pinterest coach(04:30) How to use Pinterest for business growth(07:10) How to optimize your pins and boards(19:20) Pinterest marketing strategies for teachers(23:30) Top Pinterest mistakes and how to fix them(26:45) How much time Pinterest really takes (28:50) Are Pinterest ads worth it? Grab the free Teacher Biz Starter Guide at teacherbiz.com/start Connect With Heather: teacherbiz.com/about instagram.com/teacherbiz

Heather takes listeners inside her own funnel on the Kindergarten Ready side of her business, sharing exactly how it’s set up, what products she relies on, and the strategy behind it all. She walks through each step, from the freebies that bring people in, to the tripwires, upsells, and even her spicy “no thanks” links that keep conversions moving. And she doesn’t just share ideas! Hear her real numbers, price tests, and the order bumps that are working for her right now (including one with a 60% add-on rate!). Tune in for more simple ways to build a funnel that works for you. And if you missed Heather’s interview with Laura Kebart, be sure to click here and catch up! Key Takeaways: (02:20) Kindergarten Ready funnels; where most customers first find her(04:55) The tripwire offer that converts cold leads into paying customers(12:10) The choose-your-own-adventure upsell(13:40) What happens if someone says “no thanks” along the way(15:25) How split testing boosted her tripwire conversions to 13% Grab the free Teacher Biz Starter Guide at teacherbiz.com/start Connect With Heather: teacherbiz.com/about instagram.com/teacherbiz

Heather continues her conversation with Laura Kebart, diving into funnel strategies that feel doable instead of overwhelming. Laura shares how you can start with just one product, build from there, and take the pressure off trying to have everything “perfect” from the start. She also talks about her approach to upsells, order bumps, and simple pricing strategies that help maximize sales without making things complicated. Get a behind-the-scenes look at her own decision-making process, from testing different offers to tweaking pricing, and how those experiments have shaped her success. Packed with lightbulb moments and easy-to-implement tips, this episode is a must-listen! Connect with Laura Kebart: languageartsteachers.com instagram.com/languageartsteachers Key Takeaways: (03:10) Keeping the funnel building process simple(06:40) Upsells, order bumps, and easy pricing tweaks that boost sales(09:15) Nurturing customers after the sale with follow-ups and reminders(17:00) Laura’s advice for new business owners(20:10) Encouragement to take the first step Listen to Episode 119: Behind the Scenes of a Successful Funnel with Laura Kebart (Part 1) Grab the free Teacher Biz Starter Guide at teacherbiz.com/start Connect With Heather: teacherbiz.com/about instagram.com/teacherbiz