Advertise on podcast: Masters of Home Service

Your best technician might be the wrong person to promote to management. Learn how to spot management potential, test employees before promoting them, and train new leaders without rushing the transition. In this episode of Masters of Home Service, host Adam Sylvester sits down with Sadi Ingallina (Grow Your Tree Co.) and Rich Camacho (BlueRecruit) to break down how home service business owners can develop technicians into managers while keeping the right people in the roles where they’ll perform best. Download our free team readiness checklist to put their tips into action: https://bit.ly/4h3bwqW Show Notes: [00:42] Why promoting your best technician can backfire [01:54] How to successfully promote a technician into management [02:45] Does your best technician actually want to manage? [03:22] How one-on-ones reveal management potential [07:05] How to test leadership skills before a promotion [10:04] What makes a technician a good manager? [12:03] Training technicians for the move from field to office [14:04] What if a management promotion isn’t working? [16:53] Why investing in your employees pays off [17:56] Signs an employee has leadership potential [20:42] How to teach new managers to lead others [22:55] Lightning round: Management skills and red flags New to Jobber? Claim your exclusive listener discount: https://bit.ly/4y8A4GJ

Do you actually know how much money your business made today? Learn which business metrics to track, how to catch profit and sales problems early, and how an end-of-day report can help you make faster decisions instead of waiting for your monthly P&L. In this episode of Masters of Home Service, host Adam Sylvester sits down with Kasy Allen (Wheatley Creek Services) to explain how she brings revenue, profit margins, labor costs, sales data, and other key numbers into one place to get a clearer picture of how her business is performing. Download our free home service reporting playbook to put their tips into action: https://bit.ly/3VdANHA Show Notes: [00:52] Why a monthly P&L isn’t enough to run your business [02:29] Which home service business metrics should you track? [04:00] Gross profit vs. net profit margin explained [04:50] What’s a healthy gross profit margin for service businesses? [06:26] How daily tracking helps you catch sales problems early [07:06] Using your schedule for capacity planning and hiring [08:30] How to build an automated end-of-day business report [10:03] What should an end-of-day report actually track? [10:57] How to set daily, monthly, and quarterly business goals [12:29] How to account for seasonality in business reporting [13:44] How to test automated business reports for accuracy [14:30] Using employee reports to track KPIs and bonuses [15:38] How AI can help turn business data into decisions [17:06] Lightning round: The business metrics that matter most New to Jobber? Claim your exclusive listener discount: https://bit.ly/4y8A4GJ

You can have the best-looking trucks in town, but your brand falls apart when the service doesn’t match. Learn how to build a home service brand that stands out, keep your team delivering on it as you grow, and turn small details into a customer experience people remember. In this episode of Masters of Home Service, host Adam Sylvester sits down with Brandon Downer (Pink’s Windows) to explain how thoughtful branding, consistent employee training, local customer communication, and a well-planned customer journey helped Pink’s build a recognizable business brand. Show Notes: [00:48] How to build a memorable home service brand [02:32] What makes customers remember and trust your brand? [03:20] How Pink’s created a brand that stands out [05:24] How to keep your brand consistent as you grow [07:22] Does your home service business logo really matter? [11:31] How Pink’s trains technicians to protect its brand [13:38] Keep employee training consistent as you scale [14:59] How final walkthroughs improve service quality [16:49] Mapping your home service customer journey [20:54] Why Pink’s keeps customer phone calls local [22:50] Why owners should stay active in their local community [23:35] Lightning round: Where should you start a rebrand? New to Jobber? Claim your exclusive listener discount: https://bit.ly/4y8A4GJ

A new service can unlock more revenue, but expanding too fast can cost you. Learn how to add complementary services, track profitability, and cross-sell without putting your business at risk. In this episode of Masters of Home Service, host Adam Sylvester sits down with Kasy Allen (Wheatley Creek Services) and Haley and Austin Rogers (Avai Property Solutions) to explain how to test demand before investing, decide when to hire separate teams, and use cross-selling to grow new service lines. Download our free cross-selling and upselling scripts to put their tips into action: https://bit.ly/4gSFuOt Show Notes: [00:51] Choosing new services your customers already need [02:17] Should you hire a separate team for a new service? [04:21] How to schedule and manage multiple service lines [07:00] How can you test demand for a new service? [08:20] How to track profitability for each service [10:00] What are the risks of taking on bigger jobs? [11:29] How to market and cross-sell your new services [12:52] Lightning round: Lessons for adding new services New to Jobber? Claim your exclusive listener discount: https://bit.ly/4y8A4GJ

Gen Z wants to work, and 60% are looking at the trades. The key is knowing where to find them and what keeps them around. Learn how to reach younger workers, make hiring easier, and build a workplace they want to stay in. In this episode of Masters of Home Service, host Adam Sylvester sits down with Rich Camacho (BlueRecruit), Haley Rogers (Avai Property Solutions), and Jacob Palmer (Palmer Electrical) to explain why Gen Z is choosing the skilled trades and what home service businesses can do to recruit, train, and retain the next generation. Show Notes: [01:00] Debunking the “Gen Z doesn’t want to work” myth [03:13] What Gen Z employees want from employers [03:59] Why is Gen Z choosing skilled trade careers? [07:43] How to recruit Gen Z workers for the trades [08:29] Can TikTok help you recruit skilled trade workers? [09:24] How employee referrals help you find younger workers [10:08] What does Gen Z workers look for in a job? [11:01] Why your hiring process needs to be mobile-first [12:01] The cost of complicated job applications  [14:28] Why social media is becoming a recruiting tool [15:11] What social media content attracts job applicants? [19:08] How to train and keep Gen Z employees [22:05] Lightning round: How to manage and recruit Gen Z New to Jobber? Claim your exclusive listener discount: https://bit.ly/4y8A4GJ

Your website might look great, but does it make it easy for people to hire you? Learn the simple website fixes that can turn more visitors into leads, plus how to make your home service business easy to find in the age of AI search. In this episode of Masters of Home Service, host Adam Sylvester sits down with Phil Risher (Phlash Consulting) to share practical ways to improve website conversion rates, plus what your business needs to show up as customers turn to Google AI Mode, ChatGPT, and other AI tools. Download our free website optimization playbook to put their tips into action: https://bit.ly/4gbWH6n Show Notes: [00:35] Do home service businesses still need a website? [01:02] Changes to improve your website conversion rate [02:25] How a website offer got 50 more leads in a month [03:06] How AI search is changing home service websites [05:11] How to prepare your website for AI search [06:03] Turn real customer questions into searchable content [06:19] Share of voice vs. mention rate in AI search [06:47] How to create unique local content that AI can find [07:50] Building a business knowledge base for AI search [09:12] How to make website content easier to crawl and index [10:20] Human customer service still matters as AI grows [10:54] Turn your business knowledge into a digital asset [11:42] What’s the best mobile website change to make first? [11:58] What’s the biggest mistake with website forms? [12:13] Where should you start if AI search feels overwhelming? New to Jobber? Claim your exclusive listener discount: https://bit.ly/4y8A4GJ

Your crews can be busy all day and still lose money between jobs. Learn how to cut windshield time, build tighter routes, and use GPS fleet tracking to find the hidden drive time eating into your profits. In this episode of Masters of Home Service, host Adam Sylvester sits down with Beau Batcheller (Five Stones Landscape) and Kyle MacDonald (Force Fleet Tracking) to break down the real cost of inefficient routes. Beau shares how his crews were draining 30% of an eight-hour workday driving, while Kyle explains how better fleet tracking and dispatching can make every workday more profitable. Looking to simplify fleet management? Learn more about the Force Fleet Tracking and Jobber integration: https://bit.ly/3QRTIWN Show Notes: [00:48] How much is windshield time costing your business? [01:33] Why drive time is a hidden profitability problem [03:26] Route density and profitability for recurring services [04:44] How GPS tracking and geofences improve routes [06:09] When should you turn down jobs outside your service area? [07:40] Using GPS tracking to resolve customer disputes [09:47] Reducing go-backs, forgotten tools, and wasted trips [11:08] How real-time fleet tracking improves dispatching [11:58] How GPS tracking can improve customer experience [13:50] Does GPS fleet tracking actually save money? [15:32] Which fleet tracking reports should you review? [16:37] How far should crews drive between service calls? [17:00] How to set operational boundaries with geofences [17:18] Signs your dispatcher is creating inefficient routes [17:36] What’s the biggest benefit of GPS fleet tracking? New to Jobber? Claim your exclusive listener discount: https://bit.ly/4y8A4GJ

Most customers don't hate sales. They hate feeling like they're being sold to. Learn how to ask better questions, build trust before talking about price, and create a sales process that feels natural for both your team and your customers. In this episode of Masters of Home Service, host Adam Sylvester sits down with Kevin Valle (Pink's Windows) to explain how serving customers instead of pitching them helped grow his business from roughly $3,000 a month to more than $80,000 a month. Show Notes: [00:57] Why old-school sales tactics don't work anymore [02:26] From $3K to $80K/month without sales scripts [03:10] What is a healthy close rate for home services? [04:12] How asking better questions wins more jobs [06:51] Why listening matters more than talking [08:43] Build trust before revealing your price [10:40] How to train technicians to sell naturally [13:45] Why Kevin calls sales "serving" [14:39] Kevin's favorite question to ask customers New to Jobber? Claim your exclusive listener discount: https://bit.ly/4y8A4GJ

The best marketing for your home service business might already be sitting in your camera roll. Learn how to get more local leads without paying for Google Ads by using YouTube, video marketing, and content that builds trust before the first phone call. In this episode of Masters of Home Service, host Adam Sylvester sits down with Jacob Palmer (Palmer Electrical) to explain how he stopped paying for Google Ads nearly two years ago and made simple YouTube videos one of his biggest sources of leads. He shares practical tips on creating "watch me work" videos, building trust through content, and turning YouTube into a powerful sales tool.  New to Jobber? Claim your exclusive listener discount: https://bit.ly/4y8A4GJ Show Notes: [00:46] Why Jacob stopped paying for Google Ads [02:08] How to get local leads without paying for ads [03:20] How contractors can get customers from YouTube [04:07] Why "watch me work" videos build customer trust [06:46] How to optimize YouTube videos for local SEO [07:01] Should you use your phone or buy a camera? [07:58] Turn YouTube videos into a sales tool [09:13] How to ask customers for more Google reviews [09:43] Why ChatGPT recommends local businesses

Being the best technician in your company feels like a win. It can also become the thing holding your business back. Learn how to delegate with confidence, build systems your team can follow, and transition from working in your business to growing it. In this episode of Masters of Home Service, host Adam Sylvester sits down with Austin Rogers (Avai Property Solutions) and Sadi Ingallina (Grow Your Tree Co.) to break down why stepping out of the field is one of the hardest but most important transitions for home service business owners. They share practical advice on hiring, training employees, creating SOPs, and building systems that make delegation easier. New to Jobber? Claim your exclusive listener discount: https://bit.ly/4y8A4GJ Show Notes: [00:47] Why being the best technician can limit business growth [02:29] How to transition from technician to business owner [04:15] Why some home service owners struggle to delegate [06:55] Using SOPs and checklists to improve employee training [08:55] Should you hire experienced employees or train from scratch? [10:07] How to stop jumping back into field work [12:06] How to build a team that doesn't depend on you [14:25] Stop fixing symptoms and solve the real problem [16:25] How business systems create owner freedom [17:09] The first SOP every home service business should document [19:06] The biggest fear when stepping out of the field [19:18] The next thing Sadi and Austin need to delegate [19:50] The last task they successfully handed off [20:02] What they're most proud of after stepping back

Think a $100 Google lead only costs you $100? You're probably underestimating what it really costs to win that customer. Learn how to uncover your true customer acquisition cost (CAC), spot expensive marketing blind spots, and make smarter decisions that protect your profit. In this episode of Masters of Home Service, host Adam Sylvester sits down with Gabe Chrismon (Oply) to break down the hidden costs behind every new customer. They explore lead qualification, lead tracking, and practical ways to lower customer acquisition costs and get more value from every marketing dollar. New to Jobber? Claim your exclusive listener discount: https://bit.ly/4y8A4GJ Show Notes: [00:42] What is customer acquisition cost (CAC)? [01:24] The hidden costs behind every new customer [05:23] How do you track customer acquisition cost? [06:38] Why drive time quietly destroys profit [08:52] How upsells and downsells lower your CAC [10:04] Why shared leads cost more than you think [12:44] Common customer acquisition cost misconceptions [14:46] How to track and test your best marketing channels [19:45] Which marketing channels should new businesses choose? [21:21] How lead attribution improves marketing ROI [22:48] Which marketing channels should contractors avoid? [22:57] How to qualify leads before wasting time

Making customers work to hire you could be costing you jobs. Discover how to build a frictionless sales process with better online forms, faster follow-up, and estimates that make it easier for customers to say yes. In this episode of Masters of Home Service, host Adam Sylvester sits down with Brandon Downer (Pink’s Windows) to break down the systems behind a frictionless sales system. From simplifying quote requests to removing unnecessary back-and-forth, Brandon shares practical ways to improve the customer experience and win more work. Download our free frictionless selling playbook to put their tips into action: https://bit.ly/3SYimWq New to Jobber? Claim your exclusive listener discount: https://bit.ly/4y8A4GJ Show Notes: [00:49] How a frictionless sales process drives growth [02:17] How to build a high-converting online quote form [04:00] How to sell recurring services naturally [05:05] Why customers want more ways to book services [05:44] Hard sell vs. soft sell: Which works best? [07:49] Quotes vs. ballpark estimates: Which builds more trust? [08:07] Make every quote easier to book with appointment dates [09:14] Why speed to lead helps contractors win more jobs [10:20] Should you text or call new home service leads? [11:23] How to capture after-hours leads automatically [13:19] How Pink’s general manager handles high lead volume [14:01] Sales automation that speeds up response time [14:56] The #1 sales automation mistake contractors make [15:22] Brandon Downer's best sales closing line

Should you lease, buy new, or buy used commercial trucks for a home service business? Discover fleet management strategies to scale your business, manage cash flow, and handle vehicle maintenance without draining your budget. In this episode of Masters of Home Service, host Adam Sylvester sits down with Beau Batcheller (Five Stones Landscaping) and Kyle MacDonald (Force Fleet Tracking) to break down the true costs of growing a reliable fleet. Looking to simplify fleet management? Learn more about the Force Fleet Tracking and Jobber integration: https://bit.ly/3QRTIWN New to Jobber? Claim your exclusive listener discount: https://bit.ly/4y8A4GJ Show Notes: [00:42] How to know when older work trucks become a financial liability [01:33] Commercial truck leasing vs. buying: Real contractor experiences [04:54] Should contractors buy new or used work vehicles? [08:48] How to make fleet maintenance costs predictable [12:51] What does a vehicle breakdown really cost? [14:58] How a clean, wrapped fleet builds customer trust [16:09] Tips for finding affordable work trucks at vehicle auctions [17:22] How to calculate and track the true cost of vehicle ownership [18:11] How to buy used commercial trucks without overpaying [18:50] Backup trucks, vehicle wraps, and smart contractor branding [20:30] Borrowing or renting commercial trucks during unexpected breakdowns [21:14] Common fleet maintenance habits business owners skip [21:29] The hidden fuel costs of running older work trucks [21:55] Why you shouldn't buy your dream truck too early in business [22:18] What are the long-term benefits of buying newer work trucks?

What advice do successful home service business owners wish they had on day one? In this special episode of Masters of Home Service, host Adam Sylvester revisits some of the most memorable advice shared by owners who've built million-dollar businesses from the ground up. From overcoming self-doubt and staying focused to building confidence through action, these six lessons come from pros who lived the challenges of growing a business. Show Notes: [01:13] How to ignore criticism when starting a business  [01:43] Why chasing too many opportunities slows growth  [02:07] Build confidence by taking action, not waiting  [02:37] Why business is a numbers game  [03:10] How to keep customers during a business buyout  [03:55] Residential vs. commercial: Which path should you choose? New to Jobber? Masters of Home Service listeners can claim an exclusive discount for Jobber at https://bit.ly/4olKiNR

Growing a seven-figure home service business shouldn't cost you your sanity. In this episode of Masters of Home Service, host Adam Sylvester talks with Savannah Revis, founder of Earth Love Cleaning, about what it truly takes to scale your business past the $1 million mark. Savannah shares how discipline, systems, SOPs, and a focus on consistency helped her grow without sacrificing service quality.  Show Notes: [00:57] Savannah’s early start in cleaning [01:28] How she built a million-dollar cleaning business  [02:13] How bodybuilding discipline transformed her cleaning business [03:17] What skills are needed to scale from $100K to $1M? [04:47] Why SOPs, systems, and checklists matter for growth [09:58] Streamlining client onboarding to reduce chaos [10:59] How to create clear SOPs for your team at every job [13:51] What roles should you hire for a million-dollar business? [15:13] How checklists improve customer satisfaction and retention New to Jobber? Masters of Home Service listeners can claim an exclusive discount for Jobber at https://bit.ly/4olKiNR