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This Is A Prototype

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Rating
★★★★★
5
from
12 reviews
This podcast has
29 episodes
Language
English
Publisher
Doug Powell
Explicit
Yes
Date created
2023/07/25
Latest episode
2026/01/07
Average duration
49 min.
Release period
42 days

Description

We are in the midst of an unprecedented time in the history of the design profession. Businesses are investing in design at rates never before seen—building scaled design teams of hundreds and even thousands of designers, and hiring design leaders into executive roles giving them influence and access at the highest levels. As an executive design leader myself, I’m fascinated by the experience of designers moving into these new leadership roles. For most of us this is completely uncharted territory, the jobs are often undefined and there is rarely a roadmap or playbook to help us succeed, so most of us have had to learn on the job. In each episode of This is a Prototype, I invite two design leaders who have traveled very different life and career journeys to share their stories, compare notes, and talk about what it takes to be a leader in this new era of design.

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S3•E6 Arianne Miller + Sean Baker
2026/01/07
Throughout season 3 of this series, I’ve been speaking with leaders in the practice of civic design; designers who have dedicated their careers to improving the everyday experience we, as citizens, have when we interact with our government.  My guests for this episode are two of the most respected leaders in the global civic design community: Arianne Miller and Sean Baker. For more than a decade, Arianne and Sean worked side by side as leaders of The Lab at OPM, a pioneering human-centered design team embedded within the U.S. Office of Personnel Management. Arianne served as Managing Director, and Sean as Director of Design Strategy and Operations. The Lab at OPM was dissolved in early 2025 as part of the Trump administration’s sweeping cuts to U.S. federal government staffing. Since then, Arianne and Sean founded Civic Design Collaborative, with a mission to help government and civic-minded organizations create services that are easier to use, more equitable, and more effective. In our conversation, I was struck by how their approach to driving sustainable change in government is actually transferable to other complex, scaled organizations, especially in the private sector. We touched on themes that come up again and again on this podcast: the importance of building trust and nurturing relationships with key stakeholders, and approaching complex problems with deep curiosity and humility. Doug Powell is an award-winning designer and executive design leader with more than 30 years of experience in a wide range of design disciplines. Learn more about Doug's practice as a consultant, educator, and coach at his website dougpowell.design.
S3•E5 Phil Gilbert
2025/12/04
One of the core principles of my leadership courses and coaching engagements is that, as design leaders, we are always agents of change in complex, scaled organizations, always challenging entrenched ways of working and cultural norms, especially in legacy enterprises. But here’s the thing: transforming a company is far easier said than done.  In his new book Irresistible Change: A Blueprint for Earning Buy-in and Breakout Success, Phil Gilbert provides an actionable playbook for leaders across disciplines to drive durable, sustainable, and scalable change by turning change itself into a product, and by managing it as you would an early stage startup. Phil was the General Manager of Design at IBM between 2012-2021, and the book documents the design-driven transformation he architected at that historic global technology company during those years, a transformation that included adding more than 3,000 practicing designers to the company globally, and training more than 200,000 IBMers as design thinkers.  Last month, I sat down with Phil at the State Theatre in downtown Austin, Texas—the home base for the IBM Design program and its flagship studio—for an evening of stories from our IBM days, and insights from the new book.   Doug Powell is an award-winning designer and executive design leader with more than 30 years of experience in a wide range of design disciplines. Learn more about Doug's practice as a consultant, educator, and coach at his website dougpowell.design.
S3•E4 Ashleigh Axios
2025/10/30
The practice of civic design is increasingly in the spotlight in the U.S. as dramatic cuts to federal agency staffing and funding resulted in the abrupt elimination of thousands of design jobs earlier this year.  My guest this episode is Ashleigh Axios, one of the top leaders in the global civic design community. Ashleigh is the founder of Public Servants, a consultancy that partners with government and civic organizations across the US to design equitable, effective, and human-centered experiences. Ashleigh served as Creative Director and Digital Strategist in the Obama White House, and has held numerous leadership roles, including as president and board chair of AIGA, the professional association for design in the US. Recently Ashleigh authored an excellent essay titled Not Just Another Chess Set: What the U.S. Chief Design Officer Must Deliver, following the launch last August of America by Design, a new National Design Studio that will work out of the executive branch of the US government—and the announcement that AirBnB co-founder Joe Gebbia will lead this initiative as the US Chief Design Officer.  Here is a list of resources and initiatives that we reference in our discussion: DotGov Design initiative (AIGA DC)DotGov Design ConferenceDori Tunstall: “The current regime’s America by Design announcement misses the mark” (Archpaper)Jesse Gardner’s accessibility check of America by Design site (LinkedIn post)Rachael Dietkus: “America by Design, Harm by Default” (LinkedIn article)Fast Company: “Nixon, NASA, And How The Federal Government Got Design” (2017)Americans with Disabilities Act (ADA.gov)“From Airbnb to America’s ‘Chief Design Officer’” — New York Times, Aug 27, 2025 (nytimes.com)e-Estonia Doug Powell is an award-winning designer and executive design leader with more than 30 years of experience in a wide range of design disciplines. Learn more about Doug's practice as a consultant, educator, and coach at his website dougpowell.design.
S3•E3 Sara Cantor + George Aye
2025/10/06
On this episode, host Doug Powell is joined by Sara Cantor and George Aye, co-founders of Chicago-based Greater Good Studio, a design firm dedicated to the public sector, taking a people-centered approach to their work with non-profits, philanthropic foundations, and municipal and government agencies.  Earlier this year, Greater Good Studio launched Angry Hour, the "happy hour for pissed off optimists," as a way to bring designers together with community members and activists around local issues and organizations. They’ve held Angry Hours in Chicago, Los Angeles, Philadelphia, Milwaukee, and Austin. Now they are building on the momentum of Angry Hour by with the first ever Livid Conference, which will bring together designers who want to make a greater social impact through their work, with social sector professionals who are looking to be more creative. Livid Conference will be a hybrid in-person and online event in Chicago on November 3.  Registration for Livid Conference is now open at lividconference.com, and listeners of TIAP can get a 40% discount on in-person and online registration by using the discount code DOUG-FRIEND. Doug Powell is an award-winning designer and executive design leader with more than 30 years of experience in a wide range of design disciplines. Learn more about Doug's practice as a consultant, educator, and coach at his website dougpowell.design.
Special Edition: Building Diverse Design Teams, Part 2
2025/09/25
On August 28, I hosted a webinar on Building Diverse Design Teams in which I spoke to some of the top leaders in design about the importance of building a more diverse, equitable and representative profession—and what we as individual leaders can do to make that happen. The event was also a fundraiser for an organization called Diversify by Design, and their program DESIGN=, which provides design curriculum kits, teacher training, mentorship, and career guidance to middle- and high-school classrooms in marginalized communities.  My co-host for the event was design leader, educator, author, and tv presenter, Kevin Bethune. In part two of this two-part episode, Kevin and I are joined by Tysonn Betts, Omari Souza, and Debbie Millman, and we also heard from students who are working with the DESIGN= curriculum kits in the classroom. In part one—which dropped last week—we were joined by Oen Hammonds, Shawn Williams, and Ellen McGirt. Doug Powell is an award-winning designer and executive design leader with more than 30 years of experience in a wide range of design disciplines. Learn more about Doug's practice as a consultant, educator, and coach at his website dougpowell.design.
Special Edition: Building Diverse Design Teams, Part 1
2025/09/18
On August 28, I hosted a webinar on Building Diverse Design Teams in which I spoke to some of the top leaders in design about the importance of building a more diverse, equitable and representative profession—and what we as individual leaders can do to make that happen. The event was also a fundraiser for an organization called Diversify by Design, and their program DESIGN=, which provides design curriculum kits, teacher training, mentorship, and career guidance to middle- and high-school classrooms in marginalized communities.  My co-host for the event was design leader, educator, author, and tv presenter, Kevin Bethune. In part one of this two-part episode, Kevin and I are joined by Oen Hammonds, Shawn Williams, and Ellen McGirt, and we also heard from teachers who are working with the DESIGN= curriculum kits in their classroom. In part two—dropping next week—we are joined by Tysonn Betts, Omari Souza, and Debbie Millman. Doug Powell is an award-winning designer and executive design leader with more than 30 years of experience in a wide range of design disciplines. Learn more about Doug's practice as a consultant, educator, and coach at his website dougpowell.design.
2025 State of Black Design Conference
2025/05/20
The State of Black Design conference was launched as a virtual event in 2020 during the wake of the murder of George Floyd at a time when our country, and the design industry were confronting the sobering reality of racial inequity. Since 2020, the State of Black Design has grown into a vibrant and thriving community of design leaders, practitioners, educators, and students. On Juneteenth that community will come together in Minneapolis for State of Black Design conference, We On Point: A Celebration of Black Design Excellence.  In this special episode, I speak with the founder of State of Black Design, professor Omari Souza, and with one of the moderators of the upcoming conference, Chanda Smith Baker.  Omari Souza is a designer, educator, and community activist. With industry experience at organizations such as VIBE magazine, Capitol One, and CBS Radio, Omari is now Assistant Professor of Communication Design at University of North Texas. His forthcoming book, Design Against Racism: Creating Work That Transforms Communities, explores the role of design in perpetuating and repairing racial harm.  Chanda Smith Baker has spent her career of more than 25 years at the intersection of philanthropy, business, government and community. Founder and CEO of the Minneapolis-based consultancy Smith Baker, Chanda is an experienced executive leader, board member, and public speaker who focuses on nurturing diverse talent, and activating audiences toward racial equity and social impact. Her podcast, Conversations with Chanda can be found wherever you get your pods. Doug Powell is an award-winning designer and executive design leader with more than 30 years of experience in a wide range of design disciplines. Learn more about Doug's practice as a consultant, educator, and coach at his website dougpowell.design.
S2•E10 Kevin Bethune
2024/10/08
In this episode—the finale of Season 2 of the series—I speak with renowned design leader and author Kevin Bethune. Kevin’s remarkably divergent career spans engineering, business and design over more than 25 years. He’s worked as a nuclear engineer at Westinghouse Nuclear, designed sneakers at Nike, and consulted with global enterprises at BCG. Kevin currently leads Dreams • Design + Life, a think tank that delivers design & innovation services using a human-centered approach. A Board Trustee for ArtCenter College of Design and a Board Director for the Design Management Institute, Kevin is the author of one of my favorite design books, Reimagining Design: Unlocking Strategic Innovation, which was published by MIT Press in 2022. Kevin’s next book, Nonlinear: Navigating Design with Curiosity and Conviction will be published in February of 2025. Doug Powell is an award-winning designer and executive design leader with more than 30 years of experience in a wide range of design disciplines. Learn more about Doug's practice as a consultant, educator, and coach at his website dougpowell.design.
S2•E9 Jenna Date
2024/09/10
“We keep thinking that things are supposed to be static, but it’s always changing. It’s about reinvention and seeing the beauty in that.” As we’ve discussed throughout Season 2 of this series, we’re in the midst of a challenging time for the global design industry that is causing many established design leaders to face unexpected change and uncertainty — many for the first time in their career.  My guest for this episode, Jenna Date, is a pioneering design practitioner, entrepreneur, educator, consultant and executive design leader. With deep experience leading design and innovation programs in the healthcare industry, Jenna also spent a decade teaching at the Human-Computer Interaction Institute at Carnegie Mellon University in Pittsburgh. More recently she has relocated to Burlington, Vermont where I met her on a recent visit to that city. Jenna has navigated changing circumstances many times in her long career, and she brings a refreshing candor to our discussion, openly sharing the challenges and joys of professional and personal reinvention. Together we discuss the emotional strain we’re seeing in many of our design leadership peers, the increased need for supportive community connections, and specific tactics for approaching mid-career job searches. Doug Powell is an award-winning designer and executive design leader with more than 30 years of experience in a wide range of design disciplines. Learn more about Doug's practice as a consultant, educator, and coach at his website dougpowell.design.
S2•E8 Richard Hollant
2024/08/20
Throughout this season of the series I’ve been speaking with leaders who have used their design superpowers in community and civic leadership roles, and in this episode I continue that thread in my conversation with Richard Hollant. In 1988 Richard founded CO:LAB as a design consultancy with a focus on brand design and product launches. Over time the firm moved from its original home in Boston, to Hartford, Connecticut, and has shifted its focus from brand design to social impact work, engaging with community and cultural organizations in Hartford and across Connecticut. CO:LAB has won awards from PRINT, HOW, and Cause/Effect among others, and Richard has been featured in Business Weekly, Communication Arts, and Fast Company. A longtime leader in AIGA, the professional association for design in the US, Richard was appointed Commissioner of Cultural Affairs for the City of Hartford in 2017, and during the Covid pandemic he was tapped by the Mayor of Hartford to lead the strategic reopening of the arts, culture, and recreation throughout that city.  In 2019, Richard founded Free Center—a collection of rehabilitated community spaces providing free access to arts, culture, trauma healing, and advocacy programming in forgotten neighborhoods across Connecticut. Doug Powell is an award-winning designer and executive design leader with more than 30 years of experience in a wide range of design disciplines. Learn more about Doug's practice as a consultant, educator, and coach at his website dougpowell.design.
S2•E7 Daniela Marzavan
2024/08/06
I caught up with my guest for this episode, Daniela Marzavan, in the middle of an 8 week design road trip she is taking through Europe with her partner and 2 children—she’s calling it the Traveling School of Design Thinking. Based in Portugal, Daniela, is a self-described “pracademic”, fluidly straddling the line between design practice and design education. Daniela is fluent in 7 languages, and puts many of those languages to use in a practice that takes her across Europe and around the world working with universities, startups, scaled enterprises, NGOs, and governments, infusing these organizations with design thinking, innovation, and human-centered ways of working. Daniela is the co-author of the new book Creativity for a Sustainable Future, which seeks to harness the power of creativity as a driving force for positive change in complex environmental, social, and economic problems. We covered a lot of territory in this discussion, and I really enjoyed getting Daniela’s refreshing perspective on the trends she is seeing in the global regions she’s working in—trends that don’t always match what we see in parts of the design industry dominated by North American tech companies. Doug Powell is an award-winning designer and executive design leader with more than 30 years of experience in a wide range of design disciplines. Learn more about Doug's practice as a consultant, educator, and coach at his website dougpowell.design.
S2•E6 Vivek Rao
2024/07/23
“I think that this idea of cross-functionality may be a legacy framework.” Throughout this season of the series I’ve been looking at the impact of AI and other emerging technology on the future of design and design leadership, and I’ve been particularly interested in examining this through the lens of some of the top academic design programs in the US. I find that looking at how students are learning design in the classroom can be a great predictor for how they will show up in the workplace in the years ahead, which of course will have a major impact on how our design teams and scaled design programs will operate.  My guest for this episode is Vivek Rao, director of the new Masters of Engineering in Design & Technology Innovation program at the Pratt School of Engineering at Duke University. A mechanical engineer by training, Vivek spent his early career at the design and innovation consultancy IDEO. He then did his PhD studies in design, innovation, and emerging technology at the University of California Berkeley, before joining Duke in 2023. We discuss the core idea of cross-functionality—blending design with engineering, business, data, marketing and other disciplines—a quality that Vivek himself embodies, and is instilling in his students. Doug Powell is an award-winning designer and executive design leader with more than 30 years of experience in a wide range of design disciplines. Learn more about Doug's practice as a consultant, educator, and coach at his website dougpowell.design.
S2•E5 Jonathan Hanahan
2024/07/09
In recent years AI has become the dominant disruptive force for businesses and scaled organizations in every industry and global region, and it’s having a dramatic effect on the profession and practice of design. Over multiple episodes this season, I’ll be examining the impact of AI on design and design leadership from a variety of angles. In this episode I look at how AI is showing up in the academic design environment. How are students responding to the possibilities presented by AI, and by the immediate access they have to it? How are design educators integrating AI into their curricula, coursework, and programs? Importantly for design leaders, what does all of this tell us about the generation of designers who will be stepping into the profession—and into our teams—in the years ahead?  My guest for this episode is Professor Jonathan Hanahan of the Sam Fox School of Art & Design at Washington University in St Louis. Jonathan brings a deeply technical practice and experimental approach to teaching design—an approach that is sometimes at odds with the more traditional craft-oriented graphic design foundation that the Sam Fox School is built on and known for. Later in the episode, we’ll hear about the new cross-disciplinary graduate design program just launched at the school.  Doug Powell is an award-winning designer and executive design leader with more than 30 years of experience in a wide range of design disciplines. Learn more about Doug's practice as a consultant, educator, and coach at his website dougpowell.design.
S2•E4 Bill Grant
2024/06/18
Any podcast episode that begins with “I was born in Dalton, Georgia, the carpet capital of the world…” must be a good one!  Throughout Season 2 of this series, host Doug Powell is speaking with guests who have established themselves as leaders in design and then have become leaders in a completely different space. Nobody embodies this leadership journey more than Doug's guest for this episode, Bill Grant. Bill is the founder and president of Grant Design Collaborative, the award-winning design firm he has led for over 30 years, and he’s a former national president of AIGA, the professional association for design in the U.S. Bill is also serving his second term as mayor of Canton, Georgia, the small town outside of Atlanta where he lives and works.     In this wide-ranging conversation, Bill discusses his early influences as a designer, and how he has brought his core qualities as a designer into public service and civic leadership with remarkable success. In a time when many small towns are struggling, Canton is thriving under Bill Grant’s leadership, and now proudly carries the moniker of the coolest small town in America.  Doug Powell is an award-winning designer and executive design leader with more than 30 years of experience in a wide range of design disciplines. Learn more about Doug's practice as a consultant, educator, and coach at his website dougpowell.design.
S2•E3 Kaleena Sales & Sadie Red Wing
2024/06/04
One of the best design books of 2023 was Centered: People and Ideas Diversifying Design, a remarkable collection of essays, interviews, and stories compiled and edited by my guest for this episode Professor Kaleena Sales. This amazing book spans geographical regions and cultures from Alabama to India, and from Kurdistan to Zimbabwe, illuminating designers, techniques, ideas, and artifacts that have previously gotten little or no attention by the established western design community. The book provides important context for all leaders building inclusive, human-centered design teams and programs.  Kaleena Sales is Associate Professor of Graphic Design and Chair of the Art & Design Department at Tennessee State University, a historically black university in Nashville. Her research and writing are rooted in racial justice and equity, with a specific focus on the ways culture informs aesthetics. Kaleena and host Doug Powell are joined in the second half of the episode by one of the contributors to Centered, Sadie Red Wing, a Lakota/Dakota graphic designer and advocate from the Spirit Lake Dakota Nation. Sadie teaches at OCAD University in the Graphic Design and Indigenous Visual Culture programs. Doug Powell is an award-winning designer and executive design leader with more than 30 years of experience in a wide range of design disciplines. Learn more about Doug's practice as a consultant, educator, and coach at his website dougpowell.design.

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5 out of 5
12 reviews
★★★★★
StarryEyedFool 2023/11/13
Must listen!
Very thought provoking. Doug chooses speakers with a lot of wisdom and insight. I don’t necessarily come from a “design” background but took a lot fro...
★★★★★
The X-Mentor 2023/07/26
Design Transformation
Get ready for what promises to be a great experience. Doug has been on this journey for over 30 years in the design business and he’s been through tra...
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