Advertise on podcast: Podcast Perspectives

You asked, we listened! A continuation of our highly recommended 2025 webinar, this edition will focus on video podcasting for politics/news ahead of the 2026 midterms. Video podcasting played a massive role in the “2024 podcast election,” and it will surely do the same in the lead-up to the November 2026 midterms. As audio hosts and producers, should you get into long- or short-form video for your podcast? How do you plan around your budget? And what tips and tactics – for metadata, positioning, thumbnails, and clips – should you keep in mind to grow your show and audience? This episode explores: • When you should consider making the leap to video. • Why video podcasting matters • Essential Tips and Tactics for how to improve your video podcasts Whether you're unsure about video or ready to dive in, this webinar will provide the knowledge and guidance you need to make informed decisions and successfully navigate the transition (or addition) of video podcasting. You’ll gain actionable insights to elevate your podcast’s audio-and-video strategy from basic to brilliant, making this a must-attend event for audio hosts, producers, and editors looking to optimize workflow and grow your audience. You can find Nick Castner, Ron Doyle, and Rachel Passer on LinkedIn. I’m on all the socials ⁠@JeffUmbro⁠ The Podglomerate offers production, distribution, and monetization services for dozens of new and industry-leading podcasts. Whether you’re just beginning or looking to bring a popular show to the next level, we offer what you need. To find out more about The Podglomerate: Website: ⁠https://podglomerate.com/about/⁠ Email: ⁠[email protected]⁠. Twitter: ⁠@podglomerate⁠ Instagram: ⁠@podglomeratepods⁠ LinkedIn:⁠ https://www.linkedin.com/company/podglomerate⁠Looking for more actionable podcast strategies after today’s episode? Check out The Podglomerate’s free resources: YouTube Podcast SEO: Metadata, Structure, and Visuals: ⁠https://podglomerate.com/youtube-podcast-seo-metadata-structure-visuals/⁠ How to Start a YouTube Channel for Your Podcast: ⁠https://podglomerate.com/how-to-start-a-podcast-on-youtube/⁠ How to Start a Video Podcast at Any Budget: ⁠https://podglomerate.com/how-to-start-a-video-podcast-at-any-budget/⁠ Learn more about your ad choices. Visit megaphone.fm/adchoices

Ainsley Rossitto is the first Head of Podcasts at Beehiiv, a publishing platform built to help creators grow and monetize their audiences. Beehiiv was founded in 2021 by Tyler Denk, an early employee at Morning Brew, and has since grown into a platform serving 60,000 newsletter writers. Unlike platforms that are increasingly trying to become destinations or social networks themselves, Beehiiv has positioned itself as the infrastructure behind creators and their audiences. This conversation covers: • What it means for Beehiiv to be an “operating system for creators” as opposed to simply a newsletter platform. • The advantages posed to creators that have a newsletter, website, subscriptions and podcast connected to each other. • What the podcast hosting landscape may look like in the next five years, and what role YouTube and video may have in that future. You can find Ainsley Rossitto on LinkedIn. I’m on all the socials ⁠@JeffUmbro⁠ The Podglomerate offers production, distribution, and monetization services for dozens of new and industry-leading podcasts. Whether you’re just beginning or looking to bring a popular show to the next level, we offer what you need. To find more about The Podglomerate: Website: ⁠https://podglomerate.com/about/⁠ Email: ⁠[email protected]⁠. Twitter: ⁠@podglomerate⁠ Instagram: ⁠@podglomeratepods⁠ LinkedIn:⁠ https://www.linkedin.com/company/podglomerate⁠ Looking for more actionable podcast strategies after today’s episode? Check out The Podglomerate’s free resources: Which Podcast Hosting Platform is Right for You? (Free and Video Options): ⁠https://podglomerate.com/podcast-hosting-platform-guide/⁠ Edit Smarter: Using Analytics to Shape Your Podcast: ⁠https://podglomerate.com/edit-smarter-using-analytics-to-shape-your-podcast/⁠ How Much Can Your Podcast Make? Calculating Podcast Revenue: ⁠https://podglomerate.com/calculating-podcast-revenue/⁠ Learn more about your ad choices. Visit megaphone.fm/adchoices

Emma Sweet is the Global Product Activation Manager for podcasts at YouTube, where she works at the intersection of podcasting, video, audience growth, monetization, and YouTube’s evolving suite of creator tools. During this conversation, we’ll cover: How YouTube looks at podcasting vs traditional video Whether every podcast should transition to video What makes a podcast work on YouTube I’m on all the socials @JeffUmbro The Podglomerate offers production, distribution, and monetization services for dozens of new and industry-leading podcasts. Whether you’re just beginning or looking to bring a popular show to the next level, we offer what you need.  To find more about The Podglomerate: Website: https://podglomerate.com/about/ Email: [email protected]. Twitter: @podglomerate Instagram: @podglomeratepods LinkedIn: https://www.linkedin.com/company/podglomerate Looking for more actionable podcast strategies after today’s episode? Check out The Podglomerate’s free resources: Which Microphones, Recorders, and Headphones Should You Pack for Mobile Podcasting?: https://podglomerate.com/which-microphones-recorders-headphones-mobile-recording/  YouTube Podcast SEO: Metadata, Structure, and Visuals: https://podglomerate.com/youtube-podcast-seo-metadata-structure-visuals/  What Audio Producers *Really* Need to Know About Video Podcasting: https://podglomerate.com/what-audio-producers-need-to-know-about-video-podcasting/  Learn more about your ad choices. Visit megaphone.fm/adchoices

Richard Fawal is the Founder and CEO of Voxtopica, a podcast strategy firm focused on organizations whose success is measured by mission alignment and expansion rather than monetization. His recently developed Mission-Driven Podcast Framework argues that many podcast best practices were built for advertisers, creators, and media businesses—not nonprofits, universities, government agencies, associations, and other mission-first organizations. Joining Richard is Colin Cole, Director of Policy, Outreach, and Communications at More Equitable Democracy, an organization whose work depends on communicating complex ideas to the public and engaging the right audiences.  Today’s conversation will cover:  Richard’s six-phase framework for mission-driven podcasting. The importance of advancing a mission over maximizing monetization Why the same principles found in non-mission podcasts don’t always apply to shows that use podcasts as more than revenue generators You can find Richard @fawal, as well as Colin @colin-cole, on LinkedIn. I’m on all the socials @JeffUmbro The Podglomerate offers production, distribution, and monetization services for dozens of new and industry-leading podcasts. Whether you’re just beginning or looking to bring a popular show to the next level, we offer what you need.  To find more about The Podglomerate: Website: https://podglomerate.com/about/ Email: [email protected]. Twitter: @podglomerate Instagram: @podglomeratepods LinkedIn: https://www.linkedin.com/company/podglomerate Looking for more actionable podcast strategies after today’s episode? Check out The Podglomerate’s free resources: How to Rebrand Your Podcast Without Losing Listeners https://podglomerate.com/how-to-rebrand-podcast-without-losing-listeners/  How to Level Up Your Podcast Monetization Strategy https://podglomerate.com/how-to-level-up-your-podcast-monetization-strategy/ Edit Smarter: Using Analytics to Shape Your Podcast https://podglomerate.com/edit-smarter-using-analytics-to-shape-your-podcast/  Learn more about your ad choices. Visit megaphone.fm/adchoices

Glenn Rubenstein is the founder of Adopter Media, one of podcasting's largest media buying agencies. Through Adopter, his team helps brands plan, buy, and optimize podcast advertising campaigns at significant scale. Glenn recently reacted to a proposal by the Alliance for Measurement in Podcasting (AMP), a cross-industry task force assembled to address what its members believe are some of podcasting's biggest measurement challenges in the industry's transition into video. Their proposal, a document known as The AMP Accords, was published in July 2026 and is a set of non-binding industry recommendations designed to reduce friction for advertisers and encourage broader adoption of podcast advertising. Today’s conversation will cover: What the AMP Accords hope to accomplish. Where podcasting is currently coming up short as a medium. The place of marketing in the future of podcasting. You can find Glenn @podcast-advertising on LinkedIn. I’m on all the socials @JeffUmbro The Podglomerate offers production, distribution, and monetization services for dozens of new and industry-leading podcasts. Whether you’re just beginning or looking to bring a popular show to the next level, we offer what you need.  To find more about The Podglomerate: Website: https://podglomerate.com/about/ Email: [email protected]. Twitter: @podglomerate Instagram: @podglomeratepods LinkedIn: https://www.linkedin.com/company/podglomerate Looking for more actionable podcast strategies after today’s episode? Check out The Podglomerate’s free resources: YouTube Podcast SEO: Metadata, Structure, and Visuals: https://podglomerate.com/youtube-podcast-seo-metadata-structure-visuals/  Edit Smarter: Using Analytics to Shape Your Podcast: https://podglomerate.com/edit-smarter-using-analytics-to-shape-your-podcast/  One Episode, Ten Assets: Your Podcast Repurposing Playbook: https://podglomerate.com/one-episode-ten-assets-your-podcast-repurposing-playbook/  Learn more about your ad choices. Visit megaphone.fm/adchoices

Sharon Taylor is Chief Revenue Officer at Triton Digital, one of the largest podcast technology and advertising companies in the industry. Through its ownership of Spreaker, Triton also provides hosting and monetization tools for independent creators. Before joining Triton Digital, Sharon served as CEO of Omny Studio, and helped establish it as one of podcasting's leading enterprise hosting platforms. Omny was acquired by Triton Digital in 2019, which then became part of iHeartMedia in 2021. Following its acquisition, she steadily advanced through Triton Digital's executive ranks, going from Managing Director to Senior Vice President, Executive Vice President, and ultimately Chief Revenue Officer. During their conversation, they’ll cover: Video’s place in podcasting. Advertising and monetization in this new age. AI’s place in podcasting and how it might evolve the space. For more from Sharon see her previous interviews on Podcast Perspectives and check out our predictions episodes. You can find Sharon @sharontaylorau on LinkedIn. I’m on all the socials @JeffUmbro The Podglomerate offers production, distribution, and monetization services for dozens of new and industry-leading podcasts. Whether you’re just beginning or looking to bring a popular show to the next level, we offer what you need. To find more about The Podglomerate: Website: https://podglomerate.com/about/ Email: [email protected]. Twitter: @podglomerate Instagram: @podglomeratepods LinkedIn: https://www.linkedin.com/company/podglomerate Looking for more actionable podcast strategies after today’s episode? Check out The Podglomerate’s free resources: Which Microphones, Recorders, and Headphones Should You Pack for Mobile Podcasting?: https://podglomerate.com/which-microphones-recorders-headphones-mobile-recording/ YouTube Podcast SEO: Metadata, Structure, and Visuals: https://podglomerate.com/youtube-podcast-seo-metadata-structure-visuals/ What Audio Producers *Really* Need to Know About Video Podcasting: https://podglomerate.com/what-audio-producers-need-to-know-about-video-podcasting/ Learn more about your ad choices. Visit megaphone.fm/adchoices

Laura Mayer has spent her career inside the podcast machine: at WNYC, Panoply, Stitcher, Sony, ABC News, and now Talkhouse. In this conversation with Jeff Umbro, she traces the early days of podcasting, the rise and fall of network strategy, and what it really takes to build shows that people actually want to hear. Laura also reflects on Shameless Acquisition Target, the podcast that became a book and a sharp-eyed look at the business of audio. She explains how the show came out of frustration, why she made herself the butt of the joke, and what she learned from trying to turn her own career into a case study. Jeff and Laura talk through the big shifts that reshaped the industry: the rise of narrative true crime, the economics of branded content, the limits of “build it and they will come,” and why podcasting keeps reinventing itself. It’s a candid, funny, and deeply informed conversation about ambition, burnout, audience, and the future of audio. Looking for more actionable podcast strategies after today's episode? Check out The Podglomerate's free resources: The Ultimate Guide to Podcast Marketing: ⁠⁠https://podglomerate.com/the-ultimate-guide-to-podcast-marketing-in-2025/⁠⁠ How to Level Up Your Monetization Strategy: ⁠⁠https://podglomerate.com/how-to-level-up-your-podcast-monetization-strategy/⁠⁠ What is a Realistic Expectation when Monetizing Your Podcast: ⁠⁠https://podglomerate.com/realistic-podcast-monetization-expectations/⁠⁠ The Podglomerate offers production, distribution, and monetization services for dozens of new and industry-leading podcasts. Whether you’re just beginning or looking to bring a popular show to the next level, we offer what you need. To find more about The Podglomerate: Website: https://podglomerate.com/about/ Email: [email protected]. Twitter: @podglomerate Instagram: @podglomeratepods LinkedIn: https://www.linkedin.com/company/podglomerate Learn more about your ad choices. Visit megaphone.fm/adchoices

With millions of shows competing for attention, and limited budget and bandwidth for marketing, podcast audience growth can seem impossible. But the podcasts you perceive as “competitors” in the space are experiencing the same discoverability hurdles as you, and they're actually your greatest untapped resource for collaborative growth. Join The Podglomerate and Podchaser on April 16 for this free webinar as we’ll explore practical and free ways to market your podcast more effectively by rethinking what “competition” means. Instead of working in isolation, you’ll learn how to build alliances with other podcasters, identify shows with overlapping audiences, and tap into the power of cross-promotions and editorial collaborations to drive sustainable audience growth. Join us as we uncover: - How to view podcast marketing through a collaborative, not competitive, lens. - Proven cross-promotion tactics that are easy, accessible, and free. - Ways to identify potential podcast collaborators with comparable content and audience. - Real-world examples and results of podcasters thriving through shared promotion. I’m on all the socials @JeffUmbro. Looking for more actionable podcast strategies after today's episode? Check out The Podglomerate's free resources: The Ultimate Guide to Podcast Marketing: ⁠⁠https://podglomerate.com/the-ultimate-guide-to-podcast-marketing-in-2025/⁠⁠ How to Level Up Your Monetization Strategy: ⁠⁠https://podglomerate.com/how-to-level-up-your-podcast-monetization-strategy/⁠⁠ What is a Realistic Expectation when Monetizing Your Podcast: ⁠⁠https://podglomerate.com/realistic-podcast-monetization-expectations/⁠⁠ The Podglomerate offers production, distribution, and monetization services for dozens of new and industry-leading podcasts. Whether you’re just beginning or looking to bring a popular show to the next level, we offer what you need.  To find more about The Podglomerate: Website: https://podglomerate.com/about/ Email: [email protected]. Twitter: @podglomerate Instagram: @podglomeratepods LinkedIn: https://www.linkedin.com/company/podglomerate Learn more about your ad choices. Visit megaphone.fm/adchoices

Stephanie Smellie is Head of Business Development at Patreon. She has spent more than a decade at the intersection of entertainment, the creator economy, and emerging tech, with leadership roles at Sony, iHeartMedia, Spotify, and blockchain startup Dapper Labs before joining Patreon in 2024. At Patreon, she focuses on partnerships that expand tools and monetization opportunities for creators, with podcasts emerging as the platform’s highest‑earning content category. During our conversation, we cover why podcasters have become Patreon's highest-earning category, how to convert a free audience into paying members, and why owning your audience matters more than growing it. You can find Stephanie on LinkedIn. I’m on all the socials @JeffUmbro. Looking for more actionable podcast strategies after today's episode? Check out The Podglomerate's free resources: The Ultimate Guide to Podcast Marketing: ⁠⁠https://podglomerate.com/the-ultimate-guide-to-podcast-marketing-in-2025/⁠⁠ How to Level Up Your Monetization Strategy: ⁠⁠https://podglomerate.com/how-to-level-up-your-podcast-monetization-strategy/⁠⁠ What is a Realistic Expectation when Monetizing Your Podcast: ⁠⁠https://podglomerate.com/realistic-podcast-monetization-expectations/⁠⁠ The Podglomerate offers production, distribution, and monetization services for dozens of new and industry-leading podcasts. Whether you’re just beginning or looking to bring a popular show to the next level, we offer what you need.  To find more about The Podglomerate: Website: https://podglomerate.com/about/ Email: [email protected]. Twitter: @podglomerate Instagram: @podglomeratepods LinkedIn: https://www.linkedin.com/company/podglomerate Learn more about your ad choices. Visit megaphone.fm/adchoices

Brendan Monaghan is the CEO of Libsyn and co-founder of Megaphone. He explains why Spotify acquired Megaphone in 2020 for $235 million, why he left Megaphone a year later, and why he returned to lead Libsyn. Brendan discusses Libsyn’s latest monetization tools, its strategic partnership with Podroll, and how independent creators can better position themselves for growth in an increasingly competitive space.  You can find Brendan at libsyn.com on LinkedIn. I’m on all the socials @JeffUmbro  Looking for more actionable podcast strategies after today's episode? Check out The Podglomerate's free resources: The Ultimate Guide to Podcast Marketing: ⁠⁠https://podglomerate.com/the-ultimate-guide-to-podcast-marketing-in-2025/⁠⁠ How to Level Up Your Monetization Strategy: ⁠⁠https://podglomerate.com/how-to-level-up-your-podcast-monetization-strategy/⁠⁠ What is a Realistic Expectation when Monetizing Your Podcast: ⁠⁠https://podglomerate.com/realistic-podcast-monetization-expectations/⁠⁠ The Podglomerate offers production, distribution, and monetization services for dozens of new and industry-leading podcasts. Whether you’re just beginning or a seasoned podcaster, we offer what you need. To find more about The Podglomerate:– Show Page and Transcript: ⁠https://listen.podglomerate.com/show/podcast-perspectives⁠– YouTube: ⁠https://www.youtube.com/@Podglomeratepods⁠– Email: [email protected]– LinkedIn: ⁠https://www.linkedin.com/company/podglomerate⁠– Twitter: @podglomerate– Instagram: @podglomeratepods Learn more about your ad choices. Visit megaphone.fm/adchoices

Mia Lobel is a seasoned producer with over 20 years in the game. She shares raw insights from her journey through startup at Panoply, the explosive growth at Pushkin, and her current role shaping Slate’s future. She discusses the unsustainable grind that led her to leave behind four years of relentless work, and what it really takes to build a resilient, meaningful podcasting career amid turbulence.Mia also reflects on the promise and peril of community-owned media, explaining why she chose to work within traditional organizations rather than start her own cooperative.We dig into the industry’s biggest misconceptions: are legacy networks dying, or just transforming? Does multi-platform expansion threaten quality? And how can creators make a sustainable living without sacrificing their integrity? With a mix of behind-the-scenes anecdotes and sharp industry analysis, Mia offers a blueprint for navigating the podcast world's volatile waters. I’m on all the socials @JeffUmbro Looking for more actionable podcast strategies after today's episode? Check out The Podglomerate's free resources: The Ultimate Guide to Podcast Marketing: ⁠https://podglomerate.com/the-ultimate-guide-to-podcast-marketing-in-2025/⁠ How to Level Up Your Monetization Strategy: ⁠https://podglomerate.com/how-to-level-up-your-podcast-monetization-strategy/⁠ What is a Realistic Expectation when Monetizing Your Podcast: ⁠https://podglomerate.com/realistic-podcast-monetization-expectations/⁠ The Podglomerate offers production, distribution, and monetization services for dozens of new and industry-leading podcasts. Whether you’re just beginning or a seasoned podcaster, we offer what you need. To find more about The Podglomerate:– Show Page and Transcript: https://listen.podglomerate.com/show/podcast-perspectives– YouTube: https://www.youtube.com/@Podglomeratepods– Email: [email protected]– LinkedIn: https://www.linkedin.com/company/podglomerate– Twitter: @podglomerate– Instagram: @podglomeratepods Learn more about your ad choices. Visit megaphone.fm/adchoices

Clio de la Llave and Nadine Robinson are the co-founders of Podcast Nation, a creator-first network born out of their influencer marketing agency, Booje Media. We discuss how they evolved from managing social creators to building one of the most distinctive podcast businesses, why integrating audio with social and talent is now central to modern podcast advertising, and what they’ve learned from scaling shows like The Telepathy Tapes, Dear Shandy, and The Mom Room. Clio and Nadine also share how they’ve rethought pricing, revenue share, and cross-platform strategy as Podcast Nation has grown, and what happens when a show suddenly becomes the biggest podcast in the world. You can find Clio and Nadine through podcastnation.co or on Linkedin. I’m on all the socials @JeffUmbro  Looking for more actionable podcast strategies after today's episode? Check out The Podglomerate's free resources: The Ultimate Guide to Podcast Marketing: https://podglomerate.com/the-ultimate-guide-to-podcast-marketing-in-2025/ How to Level Up Your Monetization Strategy: https://podglomerate.com/how-to-level-up-your-podcast-monetization-strategy/ What is a Realistic Expectation when Monetizing Your Podcast: https://podglomerate.com/realistic-podcast-monetization-expectations/ The Podglomerate offers production, distribution, and monetization services for dozens of new and industry-leading podcasts. Whether you’re just beginning or a seasoned podcaster, we offer what you need. To find more about The Podglomerate: – Show Page and Transcript: https://listen.podglomerate.com/show/podcast-perspectives – YouTube: https://www.youtube.com/@Podglomeratepods – Email: [email protected] – LinkedIn: https://www.linkedin.com/company/podglomerate – Twitter: @podglomerate – Instagram: @podglomeratepods Learn more about your ad choices. Visit megaphone.fm/adchoices

Podcast awards can offer numerous benefits beyond just winning. Whether you become a nominee or a winner, entering a podcast awards competition enhances visibility, builds credibility, and showcases expertise. And being an “award-nominated” or “award-winning” show can help attract guests and collaborators, increase media exposure and the potential for podcast app feature opportunities, and open up avenues for monetization.So how should you budget for podcast awards submissions in 2026? What are key awards and their success rates for recognition? And how can podcast awards move the needle towards your overall show and audience goals? Join us for this exclusive webinar presented by The Podglomerate's SVP of Marketing & Audience Development Joni Deutsch and Sounds Profitable's Bryan Barletta. I’m on all the socials @JeffUmbro The Podglomerate offers production, distribution, and monetization services for dozens of new and industry-leading podcasts. Whether you’re just beginning or a seasoned podcaster, we offer what you need. To find more about The Podglomerate:– Show Page and Transcript: https://listen.podglomerate.com/show/podcast-perspectives– YouTube: https://www.youtube.com/@Podglomeratepods– Email: [email protected]– LinkedIn: https://www.linkedin.com/company/podglomerate– Twitter: @podglomerate– Instagram: @podglomeratepods Learn more about your ad choices. Visit megaphone.fm/adchoices

Jerry Kolber is the Emmy-nominated producer behind Nat Geo’s Brain Games and Netflix’s Brainchild, and co-creator and host of family podcast Who Smarted? through his company Atomic Entertainment. We discuss his shift from educational TV to family podcasting, why he believes this is the “Story Age” for brands and creators, and Atomic Entertainment’s emphasis on paid growth, specifically buying Facebook ads. Jerry also explores the massive success of Who Smarted?, which engages both parents and children while monetizing and staying COPPA compliant. You can find Jerry on LinkedIn or at atomicentertainment.com. I’m on all the socials @JeffUmbro The Podglomerate offers production, distribution, and monetization services for dozens of new and industry-leading podcasts. Whether you’re just beginning or a seasoned podcaster, we offer what you need. To find more about The Podglomerate:– Show Page and Transcript: https://listen.podglomerate.com/show/podcast-perspectives– YouTube: https://www.youtube.com/@Podglomeratepods– Email: [email protected]– LinkedIn: https://www.linkedin.com/company/podglomerate– Twitter: @podglomerate– Instagram: @podglomeratepods Learn more about your ad choices. Visit megaphone.fm/adchoices

Recorded live at SXSW 2026 in Austin, TX, "Will Podcasts Survive the YouTube Era". Join YouTube Global Product Activation Manager Emma Sweet, Podcast Nation Director of Strategic Growth and Partnerships Libby Absten, HubSpot Head of Media Partnerships Carly Baker, and The Podglomerate VP of Production Services Chris Boniello in conversation. They discuss the difficulties and possibilities of creators and advertisers adapting to the video space, as well as the technical aspects of video production. They also go beyond YouTube to TikTok, Instagram, LinkedIn, Spotify and Apple Podcasts. I’m on all the socials @JeffUmbro The Podglomerate offers production, distribution, and monetization services for dozens of new and industry-leading podcasts. Whether you’re just beginning or a seasoned podcaster, we offer what you need. To find more about The Podglomerate:– Show Page and Transcript: https://listen.podglomerate.com/show/podcast-perspectives– YouTube: https://www.youtube.com/@Podglomeratepods– Email: [email protected]– LinkedIn: https://www.linkedin.com/company/podglomerate– Twitter: @podglomerate– Instagram: @podglomeratepods Learn more about your ad choices. Visit megaphone.fm/adchoices