
Advertise on podcast: The Do More Podcast
Rating
5from
This podcast has
168 episodes
Language
EnglishPublisher
Jon FarlingExplicit
No
Date created
2023/08/10
Latest episode
2026/10/19
Average duration
27 min.
Release period
7 days
Description
Jon Farling shares tips and insights into what’s helped him become successful in the world of real estate investing during and after quitting his 9-5 job. His self-storage portfolio has grown well into 8 figures because of the insights he and his guests will share. Not only will he share tips on his entrepreneurship journey, but also his personal life.
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Check latest episodes from The Do More Podcast podcast
Here's how I'm getting more Self Storage Deals now more than ever
2026/10/19
I'm landing more deals this year than I ever have, and the short version is: it comes down to mindset—consistency, a tight buy box, and actually taking action—plus a handful of tactical tweaks that make the pipeline productive.
I talk about consistency like it's brushing your teeth: do it often and well, don't hop around tasks, and you'll build momentum instead of excuses. Knowing your buy box means more than just city and square footage—it’s the markets you hunt, the sizes you underwrite, how you plan to finance or exit a deal, and even the exact terms you're willing to accept. Once you nail that, you can say no fast and yes when it counts.
On tactics, we doubled down on market knowledge, got creative with seller financing (two of the recent deals used it), tightened our underwriting by modeling tenant insurance and fee income, and leaned on a great team so I can spend time finding deals instead of answering maintenance calls.
The result? We're at multiple deals in a short span—three deals in about ten months and the potential for six locations stacked into the portfolio—without going balls-to-the-wall reckless. My growth goal is steady cash flow and a healthier team, not just unit count, and that focus lets us scale sustainably while still having time to actually run the business.
If you want the nitty-gritty on any of those tactics—how I underwrite tenant insurance, structure seller notes, or build a buy box—I walk through the specifics so you can steal the playbook (nicely, of course).
Speed Wins in Business
2026/10/12
Speed is the single most important competitive advantage I lean on in business — especially in self-storage deals — and being fast often wins me the first look and the contract. I talk about real examples: a facility I’d chased for seven years finally came up and because I answered a broker’s email and call within minutes, I put in strong offers before others even woke up; that kind of responsiveness turns pocket listings into closed deals.
My practical rule is this: get 80% of the information up front, underwrite quickly, and move — perfectionism kills opportunities, and I’ll happily remind you that “perfection is a form of laziness.”
To move fast you’ve got to simplify: know your buy box, know what type of investor you are, streamline underwriting so you can decide in 30 seconds to a few minutes, and set processes (or a team) to handle leads and vendor quotes immediately.
Speed isn’t recklessness — don’t forget your metrics and legal protections — but it does build trust with brokers, vendors, and sellers who want partners that respond. I also share tactical stuff we use, like rapid auto-text replies for new leads and clear turnaround promises, because uncluttering your inbox and life makes speed sustainable.
Bottom line: get comfortable with good-enough information, act quickly, and you’ll see how many doors that opens.
Chris Long with Long Yards
2026/10/05
Chris Long rents dirt to contractors — literally: fenced, gated yard spaces leased month-to-month, which he calls “self-storage for contractors.” We dig into how the model works (secure yards with keypad or smartphone locks, appropriately sized lots for trailers and equipment, and simple online signups) and why it’s attractive: B2B tenants, predictable cash flow, and a gap between no-frills Craigslist lots and big industrial leases.
I also walk through Chris’s origin story — from apprentice carpenter to GC, a brutal commercial contract that wiped him out, and the scrappy comeback where he cut trees, pre-sold yards, and built his first location while basically broke.
We explain the practical stuff: how to validate demand (there’s demand everywhere if you unlock supply), the zoning and city headaches you’ll face, and why you need capital plus a reliable operator to test a market.
We don’t sugarcoat it — this isn’t a passive beach business; operating yards requires eight different skill sets (sales, delinquency handling, repairs, bookkeeping, site operations, etc.), even if the team stays lean.
Finally, we cover the tools and systems that let us scale — training on School, ClickUp, Slack, HighLevel CRM, and plans for custom software — and how to reach us if you want to learn more (long.com).
Is Marketing killing your NOI?
2026/09/28
Today, we're diving into the nitty-gritty of marketing for your storage facilities, and trust me, there's a lot to unpack. The big takeaway? A lot of folks are just tossing marketing strategies out there and hoping something sticks—like spaghetti on a wall, but less appetizing.
I share insights from my own experiences, especially in small-town Ohio, where you might be the only player in the game yet still spend too much on advertising. We talk about the importance of tracking your marketing effectiveness and exploring alternative methods beyond just Google and Facebook ads, like billboards, local sponsorships, and even the good old Yellow Pages.
Stick around as we explore how to make your marketing money work smarter, not harder, because who doesn’t want to fill those storage units without breaking the bank?
How Storage is performing compared to previous years
2026/09/21
Today, we're diving into the nitty-gritty of storage performance over the years, and let me tell you, it's been quite the rollercoaster ride! I’ve been crunching numbers from my portfolio since 2019, and I’m ready to spill the beans on how my facilities stack up against trends in both smaller and larger markets. Spoiler alert: the demand in your area can make all the difference!
We’ll chat about everything from occupancy rates to the impact of market demand on pricing strategies, and how sometimes, it’s the little guys who come out on top. So, grab your favorite beverage, kick back, and let’s unpack these numbers together—I promise it won’t be a snooze-fest!
Does Self Storage ever really Stabilize?
2026/09/14
Stabilization in self-storage is a topic that often raises more questions than answers, and today we're diving into what it really means. Picture this: you've got a self-storage facility, and you're wondering if it's truly stabilized. This term essentially refers to when a property has hit its market potential—boasting stable occupancy, predictable income, and normalized expenses. However, we argue that even if you think you've hit that sweet spot, there's always room for improvement.
In our chat, we explore the nuances of stabilization, dissecting my own experiences with two very different storage facilities. One has been a cash cow, continually improving in occupancy and revenue, while the other seems to be in a downward spiral.
The contrast between these properties highlights that stabilization is not a one-size-fits-all scenario. The first facility has seen consistent growth, while the second illustrates the impact of market saturation and increasing competition.
Together, we unpack the idea that true stabilization might be a myth, but aiming for that 80–90% mark is not only achievable but essential to maximizing your investment's potential.
Matt Bilger – Self Storage Market Update
2026/09/07
Today, we're diving into the shifting landscape of self-storage appraisals with our good buddy, Matt Bilger from Colliers International.
The big takeaway? Self-storage appraisals are taking a hit compared to the booming years of 2019 and beyond, thanks to rising interest rates and economic uncertainty. Matt breaks down how the pandemic paused everything, then a flood of cheap money led to a wild appraisal frenzy, only for the brakes to slam on recently as interest rates climbed.
We chat about the changing dynamics in the market, where larger players are now flexing their financial muscles while smaller operators are feeling sidelined. Plus, we sprinkle in some lighthearted banter about the quirks of the appraisal world and how AI is becoming a handy tool in the business.
From Banking to Boxes: Kenny's Journey to Storage Success
2026/08/31
Kenny Buelterman is here to chat about his journey from a 20-year banking career to becoming a full-time self-storage investor, and trust me, it’s a ride worth tuning into! He shares how he made the leap from W-2 life to financial freedom, the challenges he faced during the transition, and how he found his groove in the storage space.
We’ll also dive into his new venture, a postcard business that helps storage facilities reach potential customers in a creative way. Kenny shares some solid insights on the importance of having a clear vision and the right motivation to propel you forward, plus a few tips on negotiating with banks that you won’t want to miss.
So, whether you’re looking to break into real estate or just need a little inspiration to chase your dreams, this episode is packed with gems!
Why Dreaming is Important
2026/08/24
Dreaming big isn’t just about setting ambitious goals—it’s about creating a vision for the life you actually want. In this episode, we dive into why big dreams matter for entrepreneurs, leaders, and really anyone looking to make an impact.
Success looks different for everyone. Maybe your dream is building a business empire, creating financial freedom, or simply having more time with the people you love. Whatever it looks like, your dreams are allowed to change as you grow.
I share personal stories about how my own dreams have evolved over the years and how those dreams have shaped not only my career, but also the way I view life and success.
So grab your favorite beverage, kick back, and let’s talk about why dreaming bigger might just be the first step toward building a more fulfilling life.
Are you playing Offense or Defense
2026/08/17
Are you playing offense or defense in your business?
That’s the big question we tackle today, drawing inspiration from the thrilling moments of the World Cup. Just like Argentina turned up the heat in the final minutes of their semifinal match, we discuss the importance of being proactive rather than reactive in business.
Whether you’re in self-storage or any other industry, it’s essential to ask yourself: Are you building, or are you simply surviving?
We explore how many business owners fall into the trap of “playing it safe” and what that really means for their growth and bottom line.
Comparison is the thief of Joy
2026/08/10
Comparison is the thief of joy, and this week, we're diving deep into why that saying rings truer than ever—especially in the world of real estate investing. I've been hearing about investors losing deals left and right. It's like a weekly soap opera, and you won't believe the twists and turns!
We chat about how those flashy numbers you see on social media can mess with your head and why focusing on your own journey is far more important than keeping up with the Joneses (or the million-dollar syndicators).
I'll share some personal stories and insights from my experiences in mastermind groups, where it often feels like a pissing contest over who has the most assets under management. But at the end of the day, I'm here to remind you that what really matters is your cash flow, equity, and, most importantly, your happiness and fulfillment in this wild ride called real estate.
The hidden costs of being Nice in Business
2026/08/03
Today, we're diving into the hidden costs of being nice in business, and trust me, it's a bit of a doozy. We've got five main points that highlight how being too accommodating can actually hurt your bottom line. Who knew kindness could come with such a price tag, right?
We'll cover everything from avoiding rent increases to the pitfalls of keeping underperforming employees around. You might think you're being a nice guy or gal by not raising rents or by holding onto a struggling employee, but those decisions can end up costing you big time.
So, grab your favorite beverage and settle in as we explore how to balance kindness with the hard truths of running a successful business.
How to get ahead in Life
2026/07/27
Getting ahead in life is all about consistency and working when no one’s watching, and today we’re diving into just that! I’m no expert—just someone piecing together life lessons and experiences, hoping you’ll take away something valuable along the way.
I’ve noticed a trend, especially in youth sports, where kids seem to depend on trainers to push them, missing out on learning how to hold themselves accountable. It’s almost like they think an hour with a coach is enough, but we all know real growth happens when you’re out there on your own, putting in those extra reps.
So, let’s chat about how showing up every day, even when it’s just you, is the secret sauce to success in whatever you’re passionate about—whether it’s sports, work, or just life in general.
Just closed on our 19th Storage Facility – here’s what I learned
2026/07/20
We've just wrapped up closing on our 19th self-storage facility, and let me tell you, it's been quite the ride! This time, we're diving into the nitty-gritty of how we snagged this latest gem in Ohio—yep, Ohio again! I'll take you behind the scenes of our journey, from negotiating terms to the thrill of closing day, all while navigating a few bumps along the way. The big takeaway? It's all about knowing your market and staying connected with your brokers because, if I hadn't been vocal about my interest in Ohio self-storage, this deal might have slipped right through my fingers. So, grab a comfy seat, and let's explore the ups and downs of self-storage investing together!
Unlocking the Secrets of Seller Financing: Ben Golden's Journey
2026/07/13
Ben Golden joins us to share his journey from the fast-paced software world to owning self-storage facilities and launching his reputation management platform, Revy. We dive into his unique approach to sales, where he emphasizes the value of building relationships rather than simply closing deals.
Ben's story is all about finding the perfect balance between professional ambition and family life, as he transitioned from a demanding corporate role to entrepreneurship, allowing him more time with his loved ones. We also explore the ins and outs of seller financing and how it can be a game-changer for both buyers and sellers in the self-storage industry.
Additionally, Ben shares how keeping a pulse on tenant satisfaction can lead to stellar reviews and improved retention, along with valuable insights on leveraging technology to enhance the customer experience and drive business growth.
Podcast reviews
Read The Do More Podcast podcast reviews
Justin Rader 2026/03/05
Great show!
One of the better real estate podcasts out there. The conversations are thoughtful, practical, and focused on what actually works in the field. I appr...
REMP- Mike 2024/05/03
Phenomenal Show!
Each episode is well-structured and packed with valuable information. The host excels at breaking down complex real estate concepts into digestible pi...
DaveSac63 2023/08/28
Lessons from someone that has been there, and done it
Great podcast for those of us that are looking to follow someone that is not only been there, but they're doing it at scale. And Jon's authenticity ma...
MikeSelfStorage 2023/08/16
The Do More podcast with Jon Farling
Jon gives great information and drops the fire every time!
So excited that he has developed this podcast. Do yourself a favor and learn from the peop...
NewMexicoNick 2023/08/15
Highly Recommend The Do More Podcast
I’ve known Jon Farling for several years and I’m thrilled that he’s started a podcast to share his wealth of experience and knowledge on all things re...
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