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Booked Out with Bre

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Rating
★★★★★
5
from
12 reviews
This podcast has
136 episodes
Language
English
Date created
2023/10/10
Latest episode
2026/10/14
Average duration
28 min.
Release period
9 days

Description

Welcome to Booked Out with Bre: the podcast for virtual assistants ready to level up and founders building with team who refuse to choose between audacious ambition and a life they actually love. I'm your host, Bre Cain, mama of three, unapologetic entrepreneur, and founder of a business built from my kitchen table and 4-year-old's bedroom with big energy and zero apologies. I'm the founder of ICON & Lightning, a remote team agency that hand matches elite virtual assistants to founder-led businesses ... because the right team isn't an operational decision, it's a leadership identity. I'm also the founder of the VA Leadership Academy, where I've trained nearly 500 virtual assistants in the technical skills, emotional intelligence, and leadership identity it takes to become a truly strategic partner; not just a task doer. Six years ago, I thought I had to choose. Mom or career. Present or ambitious. I went back to my 9-to-5 after my first baby and lasted three months before I realized my entire definition of success had shifted. So I bet on myself and built a business that now approaches $2M in just three years, scaled in part-time hours, alongside my kids, from home. Here's what I know for sure: you don't have to choose. You can have the booming business. The clients you're obsessed with. The school pickups, the slow mornings, the spontaneous yes moments. You can build a team that amplifies your vision instead of adding to your mental load. You can scale without sacrificing the life you built the business to protect. This podcast is for the virtual assistant who's ready to stop trading hours for dollars and start leading like the strategic asset she already is. It's for the founder who's done doing it all alone and is ready to build a team that actually runs. And it's for every ambitious mama who was told to shrink ... and decided not to. Expect candid conversations, zero corporate fluff, and the kind of real talk that makes you feel seen and activated. 💸Are you a VA ready to get booked out and level up? → Book a Free VA Mentor Call 🚀Are you a founder ready to build your dream team? → Book a Free Dream Team Design Session Connect with Bre: 📸 Instagram: @heyitsbrecain

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135. Virtual House Management: How Hannah Morgan Is Helping Busy Parents Share the Mental Load
2026/10/14
In this episode of Booked Out with Bre, I am so excited to sit down with Hannah Morgan, a working mom of three and the founder of Heron House Management—the first virtual house management service. Hannah helps busy parents reduce stress, share the mental load more equitably, and outsource the tasks that keep their to-do lists running in the background. A project manager at heart, Hannah loves creating systems that make life run more smoothly. Hannah and I dive into the invisible work of running a home, why systems are everything, and how virtual house management can help families get back their time, energy, and peace. We also talk about motherhood, emotional intelligence, leadership, and what it really takes to support someone’s life as if it were your own. Here is what I dive into with Hannah: How Hannah’s experience becoming a parent during the pandemic inspired Heron House Management. What the mental load really is and why it can feel like a physical weight. How virtual house managers help busy parents manage tasks, research, planning, and decision-making. The gap between basic assistant services and traditional full-time house managers. How Hannah built her business by talking to 100 moms about what support they actually needed. Why systems, trust, and communication are the foundation of successful house management. How active listening can reveal the hidden problems clients are carrying. The different ways a house manager can help with laundry, birthdays, contractors, travel, and household projects. Why gathering all your stressors in one place can immediately create relief. What makes someone a great house manager, including empathy, emotional intelligence, and the ability to anticipate needs. Why teachers and virtual assistants can bring powerful skills into house management. How motherhood helped Hannah become a more decisive and effective founder. Why clear roles and repeatable systems create more resilience at home and in business. How Hannah is helping busy parents stop carrying everything alone. If you are a working parent who feels overwhelmed by the invisible work of running a household—or if you are a virtual assistant who wants to provide deeper, more strategic support—this conversation is going to give you a completely new perspective on what is possible.   Episode Outline: Welcome to Booked Out with Bre and meet Hannah Morgan (01:51) Hannah’s background and the mission behind Heron House Management (02:41) Understanding the invisible labor and mental load of running a home (02:58) How becoming a parent during the pandemic inspired Hannah’s business (04:47) Finding the gap between basic assistants and full-time house managers (05:47) Building Heron House Management from conversations with 100 moms (06:16) How Heron House Management connects with VA talent (06:46) House management 101 for busy parents and virtual assistants (07:21) Using Asana, weekly meetings, and systems to support clients (07:59) How active listening reveals hidden household projects (08:46) Researching options and making thoughtful recommendations for clients (10:11) Why the mental load can feel like a “black cloud” (11:40) Downloading stressors and creating a full picture of what needs attention (12:32) How house managers help clients immediately feel less alone (13:41) What makes someone a great house manager (14:42) The importance of empathy, trust, and emotional intelligence (15:17) Anticipating birthdays, holidays, travel, and family needs before they become urgent (16:54) Hannah’s journey from community organizer to founder (18:09) How motherhood taught Hannah to prioritize, move quickly, and ship imperfect work (19:15) Why systems are everything at home and in business (20:13) How to connect with Hannah and Heron House Management (22:16) Closing conversation with Hannah Morgan (23:10) Closing remarks and next steps (23:50)   Connect with Hannah: Website: Heron House Management Instagram: @heronhousemanagement Ways to Work with Me: Follow Me on Instagram https://www.instagram.com/heyitsbrecain/ Mom X VA Free Facebook Community https://www.facebook.com/groups/momxva Apply for the VA Leadership Academy https://caincollectivellc.com/valaapplication Book a Free Dream Team Design Session (for founders building with Team) https://www.breannacain.com/iconandlightningbookacall If you enjoyed this episode, I would love it so much if you left a rating and review! This helps us reach more women looking to become a virtual assistant, book out their business, and scale beyond their wildest dreams.
134. THE VA VAULT: 3 Simple Steps to Your First $10K Month (Best of Series)
2026/09/30
In this episode of Booked Out with Bre, I am opening up the vault to share one of our most powerful and high-impact sessions! We are doing a special "Best Of" series to revisit the conversations that have helped ambitious women simplify their businesses, connect deeply with their dream clients, and create consistent five-figure months. Hitting your first $10K month does not require a complicated offer suite or dozens of one-on-one clients. You need one powerful offer, one clear transformation, and a simple process for moving people through your world. In this episode, I’m breaking that process into three steps: attract, engage, and convert. I’m also sharing how one of my clients reached a $15K month in only three months—even though she originally believed it would take years. Here is what I dive into during this vault favorite: The three-step process for creating consistent $10K months: attract, engage, and convert. Why you only need one solid offer with one clear transformation to reach your first $10K month. How to simplify your messaging and remove jargon that confuses potential clients. The power of vision painting and how to describe the emotional before-and-after transformation. How to use your ideal client’s own words so they feel completely seen and understood. Why building an intimate community creates trust, loyalty, and valuable market research. How to reframe selling as an invitation for your audience to go deeper with you. Why social proof creates excitement and makes people want to become part of your world. How to train your audience to engage through polls, questions, conversations, and personal follow-ups. Why a simple offer suite can generate consistent five-figure months without overwhelming your schedule. You do not need to make business more complicated than it has to be. Clarify what you offer, build genuine relationships, and confidently invite people into the transformation you provide. Your dream life isn't waiting—you are it. Let’s head into the vault and make your first $10K month feel simple, aligned, and inevitable!   Episode Outline: Welcome to Booked Out with Bre and the three-step $10K-month roadmap (00:15) How one client reached a $15K month in only three months (01:32) Step 1—Attract: Why messaging and positioning determine whether people buy (02:10) The one-offer strategy for reaching your first $10K month (02:56) Vision painting: Making the client’s transformation feel real (04:30) Using your ideal client’s own words to create powerful content (06:37) Step 2—Engage: Building relationships, trust, and community (08:02) Using your community for conversations and market research (09:44) Step 3—Convert: Turning relationships into enrollments and revenue (13:03) Reframing sales as an invitation to go deeper (13:31) Leveraging social proof to generate excitement and interest (15:43) Recapping the attract, engage, and convert framework (19:58)   Ways to Work with Me: Follow Me on Instagram https://www.instagram.com/heyitsbrecain/ Mom X VA Free Facebook Community https://www.facebook.com/groups/momxva Apply for the VA Leadership Academy https://caincollectivellc.com/valaapplication Book a Free Dream Team Design Session (for founders building with Team) https://www.breannacain.com/iconandlightningbookacall If you enjoyed this episode, I would love it so much if you left a rating and review! This helps us reach more women looking to become a virtual assistant, book out their business, and scale beyond their wildest dreams.
133. THE VA VAULT: How to Become a Six-Figure Virtual Assistant (Best of Series)
2026/09/23
In this episode of Booked Out with Bre, I am opening up the vault to share one of our most powerful and high-impact sessions! We are doing a special "Best Of" series to revisit the conversations that have helped ambitious women redefine what is possible in motherhood and business—and this training on becoming a six-figure virtual assistant is one you need to hear. Being a six-figure VA does not begin when six figures appear in your bank account. It begins with the decision to build that kind of business. In this episode, I’m breaking down the strategy, mindset, and embodiment that separate a six-figure virtual assistant from someone who feels uncertain, unclear, and stuck in the beginner identity. I’m also sharing tangible steps you can take now to create clear income pathways, develop a powerful forward-facing brand, and start operating as the business owner you are becoming. Here is what I dive into during this vault favorite: The three essential components of becoming a six-figure VA: strategy, mindset, and embodiment. Why being a “newbie” or six-figure VA is an identity—not a reflection of your current income or experience. The income math behind six figures and how to create offers that support consistent $8K months. How to leverage your existing professional experience instead of waiting for prior VA experience. Why continuous learning, mentorship, and proven strategies can shorten your path to success. How to create a forward-facing identity using the powerful words “I am.” The five-senses visualization exercise that makes your goals feel tangible and personal. Why implementation and messy forward action create more growth than endless preparation. How keeping commitments to yourself builds trust, credibility, and authority within your network. Why successful entrepreneurs play the long game and release their attachment to the exact timeline. Your six-figure business begins with the identity you choose today. Decide where you are going, invest in your growth, take consistent action, and trust yourself through the process. Your dream life isn't waiting—you are it. Let’s head into the vault and step into the six-figure VA you are meant to become! Episode Outline: Welcome to Booked Out with Bre and the MomXVA community (00:19) How the VA industry gives moms flexibility, consistent income, purpose, and autonomy (01:19) Bre Cain’s journey from stay-at-home motherhood to the virtual assistant industry (02:15) Why long-term VA clients can create more predictable monthly income (02:47) Scaling beyond trading hours for dollars and celebrating $10K student months (03:26) The difference between a six-figure VA and a four-figure VA (03:59) Strategy, mindset, and embodiment: The three components of six-figure success (04:44) Why the six-figure intention comes before the income (05:08) The newbie VA identity: No strategy, clarity, confidence, or positioning (05:38) The six-figure VA identity: Clear services, packages, and scaling pathways (06:52) The math behind six figures: Creating offers that support consistent $8K months (07:13) Moving beyond imposter syndrome with confidence, resilience, and an abundance mindset (08:00) Leveraging your professional background without prior VA experience (08:40) “I only fail if I quit”: Reframing challenges and finding evidence of what is possible (09:24) Continuous learning and personal development as six-figure success strategies (10:16) How a proven roadmap, scripts, and templates create clarity and confidence (11:03) Valuing your time and investing in expert guidance that accelerates results (11:44) Embodiment: Turning strategy and mindset into identity and action (12:34) Why your portfolio communicates either a newbie or six-figure brand (13:30) Setting clear goals and creating a focused roadmap for your business (14:12) The five-senses visualization exercise for connecting emotionally with your goals (14:56) Creating intrinsic motivation by experiencing your future goals now (15:23) Using “I am” statements to reinforce your forward-facing identity (17:09) Reframing self-doubt and training your mind to find evidence of possibility (18:08) Bre Cain’s commitment to investing in her education and business growth (18:39) Making decisions from your future vision instead of your current circumstances (19:47) Why expert guidance eliminates guesswork and protects your mental energy (20:12) The action-oriented approach: Learning through immediate implementation (20:53) Success leaves clues: Why successful business owners take messy forward action (21:54) Building trust with yourself, your community, and your professional network (22:45) Viewing challenges as opportunities for growth and redirection (23:10) Playing the long game and releasing the exact timeline (23:45) Bridging the gap between where you are and the six-figure VA you are becoming (24:23)   Ways to Work with Me: Follow Me on Instagram https://www.instagram.com/heyitsbrecain/ Mom X VA Free Facebook Community https://www.facebook.com/groups/momxva Apply for the VA Leadership Academy https://caincollectivellc.com/valaapplication Book a Free Dream Team Design Session (for founders building with Team) https://www.breannacain.com/iconandlightningbookacall If you enjoyed this episode, I would love it so much if you left a rating and review! This helps us reach more women looking to become a virtual assistant, book out their business, and scale beyond their wildest dreams.
132. THE VA VAULT: From Doubt to Booked Out—How to Confidently Book VA Clients (Best of Series)
2026/09/11
In this episode of Booked Out with Bre, I am opening up the vault to share one of our most powerful and high-impact sessions! We are doing a special "Best Of" series to revisit the conversations that have helped so many women take action, trust themselves, and build successful virtual assistant businesses—and this training on going from doubt to booked out is one you need to hear. I remember recording this while reflecting on my own journey—from earning just $132 in six months to discovering the virtual assistant industry and quickly booking out my business. If you’ve been questioning whether you have enough experience, waiting until you feel confident, or spending more time planning your business than building it, this episode is your loving wake-up call. I’m showing you how to recognize the value of the skills you already have, become visible to potential clients, and build confidence through consistent action. Here is what I dive into during this vault favorite: How to turn your professional, volunteer, and life experience into valuable virtual assistant services. Why you must give yourself permission to own your expertise before clients will believe in it. The simple brain-dump exercise that helps you uncover your most marketable and transferable skills. Why confidence comes from taking action—not thinking, planning, or waiting until you feel ready. How to create your portfolio quickly and use market feedback to improve your messaging and positioning. Why success leaves clues and how studying successful virtual assistants can shorten your learning curve. How to make your business visible without relying entirely on social media. The daily action plan that can help you consistently apply, network, conduct outreach, and book clients. Why getting support and entering rooms where success is normalized can accelerate your growth. You only fail if you quit. Your experience counts, your skills are valuable, and there are business owners actively searching for the support you can provide. Your dream life isn't waiting—you are it. Let’s head into the vault and turn your doubt into booked-out confidence! Episode Outline: From doubt to booked out: Turning uncertainty into confidence and action (02:12) Why the virtual assistant industry creates freedom, flexibility, and meaningful work (03:12) Own what you already know: Recognizing the value of your existing experience (04:03) The brain-dump exercise for identifying your skills, projects, and platforms (04:42) How one student turned volunteer experience into a booked-out VA business (05:13) Transferable skills for teachers: Project management, community management, and client experience (06:33) Giving yourself permission to own your expertise (07:47) The visibility truth: People cannot hire you if they don’t know you exist (08:26) Confidence comes from action—not thinking and planning (09:20) Creating your VA portfolio without overthinking it (09:42) Using market feedback to improve your positioning, services, and applications (10:30) Bre Cain’s journey from earning $132 in six months to booking out her VA business (11:24) “You only fail if you quit”: Trusting the process when results aren’t visible yet (12:07) Market research through business owners and virtual coffee dates with VAs (13:38) Success leaves clues: Studying and learning from people who have what you want (14:27) Normalizing growth, confidence, resilience, and imperfect action (15:20) Why becoming good at business requires being willing to struggle first (16:10) Breaking intimidating actions into smaller, safer steps (17:23) Showing up as the virtual assistant clients want to hire (18:59) How Bre booked a multi-four-figure client in three days without announcing her VA business (21:15) Treating the client-booking process like a job of its own (21:53) Why mentorship and hands-on support can shorten your learning curve (22:31) The daily action plan: Applications, proactive outreach, and virtual coffee dates (24:03) Measuring results and refining the strategies that aren’t working (24:37) Why the demand for skilled virtual assistants continues to grow (25:08) Invitation to the VA Leadership Academy and its $5K-month benchmark (25:54)   Ways to Work with Me: Follow Me on Instagram https://www.instagram.com/heyitsbrecain/ Mom X VA Free Facebook Community https://www.facebook.com/groups/momxva Apply for the VA Leadership Academy https://caincollectivellc.com/valaapplication Book a Free Dream Team Design Session (for founders building with Team) https://www.breannacain.com/iconandlightningbookacall If you enjoyed this episode, I would love it so much if you left a rating and review! This helps us reach more women looking to become a virtual assistant, book out their business, and scale beyond their wildest dreams.
131: THE VA VAULT: My 90-Day Roadmap to a Booked-Out Virtual Assistant Business (Best of Series)
2026/09/04
In this episode of Booked Out with Bre, I am opening up the vault to share one of our most popular and high-impact sessions! We are doing a special "Best Of" series to revisit the conversations that have changed the lives of so many women in our community, and I knew this 90-day virtual assistant roadmap had to be the first one we brought back. I remember recording this when I was reflecting on my own journey—from earning just $132 in six months to hitting $5K in my first full month as a virtual assistant. If you’ve been feeling that itch for something of your own, or if you’ve been overthinking your business name for two weeks (we’ve all been there!), this episode is your wake-up call. I’m walking you through the exact three-phase process to go from "clueless" to "booked out" in record time. Here is what I dive into during this vault favorite: The "Expert from Day One" mindset: Why your professional background means you aren't a "newbie." My 3-Phase Roadmap: Building the foundation, launching your network, and optimizing for scale. The actual math of 5K months: How working just 1.5 to 2 hours a day as a virtual assistant can hit your income goals. Portfolio vs. Resume: Why you need to stop listing the past and start future-pacing your value. The "Body Compass": How to follow what lights you up in the virtual assistant industry instead of doing what you think you "should." Transferable skills: How teachers, nurses, and retail workers can dominate as high-level virtual assistants. Why I hired my first team member before I even felt ready and how that led to a 7-figure brand. I built an empire between school drop-offs and bubble baths, and I want you to know that your dream life isn't waiting—you are it. Let’s head into the vault and get you ready to crush your goals! Episode Outline: Welcome to the VA Vault: Bringing back the 90-day roadmap series (01:18) Bre Cain’s origin story: From $132 total to $5K in a single month (03:08) The overthinking trap: Why perfectionism is the ultimate business killer (04:53) The power of identity: Claiming your role as a virtual assistant before the clients arrive (06:34) Phase 1: The Foundations - Business names, services, and the 5K benchmark (07:54) Virtual Assistant Services: How to turn your existing experience into a 3-5 item menu (09:29) Proof of Concept: Practicing skills in your own business to become an expert (10:44) The Portfolio Secret: Creating something tangible in 24 hours (11:17) Phase 2: Launch and Network - The market research strategy (13:14) Success leaves clues: Why you should study successful virtual assistants (14:47) The Math of 5K: Breaking down hours and rates for 90-day success (12:14) Phase 3: Optimize and Scale - Moving into the CEO identity (16:47) Building for 10K months: Why you must stand for something specific (17:55) The $20 per hour launchpad: Taking opportunities to gain momentum (18:25) Transferable skills for teachers: Project management and client experience (20:11) Transferable skills for nurses: Patient care as high-level operations (21:52) Invitation to the "Take the Leap" Masterclass (22:51) Closing encouragement and how to connect with Bre Cain (24:05) Ways to Work with Me: Follow Me on Instagram https://www.instagram.com/heyitsbrecain/ Mom X VA Free Facebook Community https://www.facebook.com/groups/momxva Apply for the VA Leadership Academy https://caincollectivellc.com/valaapplication Book a Free Dream Team Design Session (for founders building with Team) https://www.breannacain.com/iconandlightningbookacall If you enjoyed this episode, I would love it so much if you left a rating and review! This helps us reach more women looking to become a virtual assistant, book out their business, and scale beyond their wildest dreams.
130. Meeting the Godmother of the Virtual Assistant Industry: Lesley Pyle’s 30-Year Journey to HireMyMom
2026/08/26
In this episode of Booked Out with Bre, I have the absolute honor and privilege of sitting down with a true legend, Lesley Pyle. Lesley is the founder of HireMyMom, and I truly consider her the "godmother" of the virtual assistant industry. She has been pioneering the work-from-home movement for 30 years—long before "hybrid work" was a buzzword or social media even existed! Lesley shares her incredible story of transitioning from a corporate PR career to becoming a freelance trailblazer after her first daughter was born. We dive into the "old school" days of the industry, where newsletters were printed and licked by hand, and interviews were done over hardlined phones. Lesley’s longevity in this space is a masterclass in reading the market, trusting your gut, and staying committed to a mission that is bigger than yourself.   Here is what I dive into with Lesley: The catalyst that shifted her from a corporate-driven mindset to a "mom on a mission" to work from home. What the day-to-day of a virtual assistant looked like in the 90s (you won’t believe the technology gap!). Why moms are the ultimate business asset due to their innate drive, resourcefulness, and deep appreciation for flexibility. The 20-year evolution of HireMyMom and her "Match.com" vision for connecting talent with founders. Her honest reflections on the struggles of building tech, including finding web developers with true integrity. Where the virtual assistant industry is headed and why the rise of AI actually makes human connection and authenticity more valuable than ever. The role of faith and prayer in sustaining a business for three decades. A fun rapid-fire round where we talk Tex-Mex, skincare, and her favorite business leaders. If you are a virtual assistant or a founder looking to understand the roots of this amazing industry, this conversation is pure gold. Lesley has paved the way for so many of us to have "yes lives" in motherhood, and I am so excited for you to hear her wisdom!   Episode Outline: Introduction: Meet Lesley Pyle, the Godmother of the Virtual Assistant Industry (00:02) Lesley’s Backstory: From Corporate PR to Realizing Daycare Wasn't an Option (01:04) The Early Days: Starting a Virtual Assistant Business Before Social Media and Email (02:49) The Evolution of Home-Based Working Moms and the Birth of HireMyMom (03:20) Virtual Assistant Life in the 90s: Hardlined Phones and Physical Newsletters (05:32) Why Motherhood is the Ultimate Training Ground for Business Owners (07:06) The Invaluable Worth of Freedom and Flexibility for Modern Moms (07:53) Navigating 20 Years of Growth and the Struggle of Web Development (09:19) Launching a Custom Web App in the Age of AI (11:10) The Shift in Hiring: What Companies are Looking for in Virtual Talent Today (13:02) Specialization and Niche Roles within the Virtual Assistant Industry (15:08) Crystal Ball: Where the Virtual Assistant Industry is Headed Next (16:53) AI vs. Human Connection: Why Authentic VAs are the Future (18:18) The Secret to Longevity: Prayer and Resilience through the Valleys of Business (20:47) The generational ripple effect of helping moms work from home (24:12) Leadership Lessons: Appreciation, Communication, and Avoiding Micromanagement (25:40) Rapid Fire: Favorite Books, Clean Skincare, and Tex-Mex (28:45) Final Words of Wisdom: Following Your Passion as a Virtual Assistant (30:52) How to Connect with Lesley Pyle and the HireMyMom Community (31:55)   Connect with Lesley: Website:  https://www.hiremymom.com/ LinkedIn:  https://www.linkedin.com/in/lspencerpyle     Ways to Work with Me: Follow Me on Instagram https://www.instagram.com/heyitsbrecain/ Mom X VA Free Facebook Community https://www.facebook.com/groups/momxva Apply for the VA Leadership Academy https://caincollectivellc.com/valaapplication Book a Free Dream Team Design Session (for founders building with Team) https://www.breannacain.com/iconandlightningbookacall If you enjoyed this episode, I would love it so much if you left a rating and review! This helps us reach more women looking to become a virtual assistant, book out their business, and scale beyond their wildest dreams.
129. VA Spotlight: How Danelle Schult Matched Her 12-Year Corporate Salary and Found Freedom as a Virtual Assistant
2026/08/20
In this episode of Booked Out with Bre, I’m sitting down with the amazing Danelle Schult to share her incredible journey from "Corporate Queen" to fully booked-out virtual assistant. Danelle spent 12 years building a career she loved, but she knew deep down that she wanted a life where she owned her time and her choices. Today, she is officially sharing how she matched her high-level corporate income and turned in her resignation to work for herself full-time! We dive into the real, raw parts of business building—like the two-year journey it took to get here and the moment she had to stop making excuses about her corporate social media policy and finally start showing up for her own brand. Danelle is a beautiful example of how identity work and specific manifestation can lead to a reality that feels even better than the dream. Here is what I dive into with Danelle: The exact moment on a beach in 2023 that sparked her vision for a remote lifestyle. How she navigated the fear of being seen and moved from "Corporate Queen" to the CEO of The Schult Method. The LinkedIn strategy that landed her a dream client who matched her corporate salary and offered a three-month path to a raise. Why "nobody is coming to save you" became the mantra that pushed her into action. Her daily success habits and how she uses "The 5 Roles per Week" rule to stay consistent without the overwhelm. How she uses Threads and Instagram stories to create visibility and open doors for OBM and AI consulting opportunities. The power of being specific in your prayers and your vision—right down to what you eat for breakfast and what time you log off. If you are currently working a 9-to-5 and wondering if you can really replace that income as a virtual assistant, Danelle’s story is the roadmap you’ve been looking for. She is proof that when you decide what you want and refuse to settle, the universe has no choice but to bring it to you! Episode Outline: Introduction: Meet Danelle Schult, the former corporate queen turned virtual assistant (01:32) The beach restaurant moment: Envisioning a new lifestyle of peace and flexibility (03:09) Rebuilding your identity: Outgrowing the corporate version of yourself (05:06) Overcoming the fear of visibility and navigating corporate social media policies (05:42) The decision point: Committing to signing a client by a specific deadline (07:05) LinkedIn success: Navigating the recruiter process for a high-level virtual assistant role (09:19) Client green flags: Prioritizing mental health and work-life balance (13:50) Scaling into high-ticket project consulting and sharing your knowledge (15:10) Why you shouldn't give up: The reality of the two-year journey to freedom (15:56) The power of specific manifestation: Envisioning the details of your dream life (17:30) Daily success habits: Establishing non-negotiables to move the business needle (18:48) Leveraging new platforms: Using Threads and Instagram to open your network (20:01) Managing the transition: Recording handover videos and preparing for full-time freedom (21:28) Practical tips for the leap: Setting income floors and being specific with your goals (22:59) Where to connect with Danelle Schult and learn more about The Schult Method (24:16) Closing encouragement and next steps for your virtual assistant business (25:12)   Connect to Danelle:  LinkedIn: https://www.linkedin.com/in/danelle-schult?originalSubdomain=za Instagram: https://www.instagram.com/theschultmethod/ Ways to Work with Me: Follow Me on Instagram https://www.instagram.com/heyitsbrecain/ Mom X VA Free Facebook Community https://www.facebook.com/groups/momxva Apply for the VA Leadership Academy https://caincollectivellc.com/valaapplication Book a Free Dream Team Design Session (for founders building with Team) https://www.breannacain.com/iconandlightningbookacall If you enjoyed this episode, I would love it so much if you left a rating and review! This helps us reach more women looking to become a virtual assistant, book out their business, and scale beyond their wildest dreams.
128. VA Spotlight: Crystal Holmes on Turning Corporate Trauma into a Thriving Virtual Assistant Agency
2026/08/12
In this episode of Booked Out with Bre, I am so honored to introduce you to one of our amazing full-ride VA Leadership Academy scholarship winners, Crystal Holmes! Crystal has one of the most powerful stories I have ever heard, and it is a true testament to the fact that sometimes the hardest situations in our lives are actually redirections toward our highest calling. Crystal shares her raw and vulnerable journey of leaving the corporate world after a terrifying experience with a workplace stalker. That moment of "never again" led her to the virtual assistant industry, where she quickly scaled to seven clients in just six months. But Crystal’s mission didn't stop at being a solo virtual assistant—she felt a deep calling to build an agency that provides opportunities for other women, especially Black women, who are looking to escape the corporate rat race and build a life of freedom.   Here is what I dive into with Crystal: How she transitioned from PR and corporate roles to landing her first virtual assistant client in just 30 days. The turning point where she realized she was "building a job" instead of a business and how she pivoted to the agency model. Her experience navigating unsupportive coaching and why it’s so important to find a community that aligns with your specific vision. How she successfully hired and trained her first team member while she was eight months pregnant. The incredible story of taking a full six-month maternity leave while her virtual assistant agency continued to thrive and grow without her. Why being a virtual assistant is about more than just income—it’s about impact, nervous system regulation, and creating a legacy for your family. Crystal is a total powerhouse, and her heart for her mission is going to leave you so inspired. If you’ve been feeling like you’re meant for something bigger in the virtual assistant industry, you do not want to miss this conversation!   Episode Outline: Introduction: Meet Crystal Holmes, VA Leadership Academy scholarship winner (00:06) The power of writing down your "why" and seeing your vision clearly (01:07) Crystal’s story: From PR studies to moving to Nashville (02:16) The corporate breaking point: Overcoming a stalker and prioritizing mental health (03:11) Finding the virtual assistant industry on Instagram and taking a leap of faith (04:55) Scaling to seven clients: The trap of burning out as a solo virtual assistant (05:23) Building an agency for a cause: Supporting Black women in business (06:09) The illusion of security: Seeing the reality of corporate layoffs (08:29) Building a virtual assistant agency while four months pregnant (09:47) Preparing for motherhood: Training a team member to run the business (11:53) Experiencing a six-month maternity leave while the business continued to grow (12:35) The virtual assistant path as a tool for lifestyle and family growth (14:32) Income as a byproduct of impact: Building a sustainable agency (16:01) Why Crystal felt an immediate alignment with Bre Cain and the academy (17:15) Final encouragement and where to connect with Crystal Holmes (19:10) Closing remarks and next steps with Bre Cain (19:42)   Connect with Crystal: Instagram https://www.instagram.com/rooted_virtualsolutions Threads: https://www.threads.com/@rooted_virtualsolutions   Ways to Work with Me: Follow Me on Instagram https://www.instagram.com/heyitsbrecain/ Mom X VA Free Facebook Community https://www.facebook.com/groups/momxva Apply for the VA Leadership Academy https://caincollectivellc.com/valaapplication Book a Free Dream Team Design Session (for founders building with Team) https://www.breannacain.com/iconandlightningbookacall If you enjoyed this episode, I would love it so much if you left a rating and review! This helps us reach more women looking to become a virtual assistant, book out their business, and scale beyond their wildest dreams.
127. VA Spotlight: How Virtual Assistant Diana Luna Went From Welding to a 5K/Month Freedom Business
2026/08/05
In this episode of Booked Out with Bre, I am so honored to introduce you to one of our incredible full-ride scholarship winners, Diana Luna! For my birthday this year, I wanted to pay it forward by offering two scholarships to the VA Leadership Academy, and out of 157 applications, Diana’s story was one that I simply couldn't ignore. Diana spent 10 years in the trades as a welder—a job she loved but one that demanded 50 to 60 hours a week. As a single mom with a son who has specific needs, that kind of rigidity just wasn't sustainable. She was even pursuing an associate degree in small business, but between student loans and the time commitment, she realized she needed a faster, more flexible pathway to income. Here is what I dive into with Diana: Her journey from the sparks of the welding shop to the digital world of the virtual assistant industry. The raw reality of trying to balance a demanding trade job, college, and motherhood on three hours of sleep. Why she decided to trade a traditional 9-to-5 mindset for the autonomy of being her own boss. How the VA Leadership Academy is giving her the "college experience" for the online business world without the student debt. Her big 5K month celebration goal: a peaceful nature vacation in a Wisconsin state park with her son. Diana’s best advice for women who have big dreams but feel weighed down by their current circumstances. Diana is the definition of a hard worker who isn't afraid to meet life's challenges head-on. If you are a business owner looking for a dedicated, brilliant, and heart-led person to join your team, you definitely want to get to know Diana. Tune in to hear how she is building her dream life one step at a time! Episode Outline: Introduction: Meet full-ride scholarship winner Diana Luna (00:02) Bre Cain’s birthday mission: Paying it forward to the virtual assistant community (00:12) The scholarship experience: Openjoy and a flow of emotions (01:14) Diana’s background: 10 years as a professional welder (02:58) The challenge of rigid schedules and the need for another income outlet (03:20) Why the online space is the best option for single parents (03:48) The transition from a small business degree to the virtual assistant world (04:35) Burnout and the sustainability of traditional school systems (05:24) Laying the foundation: Applying education to a remote career (06:10) The 5K month benchmark: A vacation to celebrate time with her son (07:42) Diana’s first impressions of the VA Leadership Academy (09:41) Diana’s advice: Pursuing dreams and the importance of consistency (10:52) How action builds confidence and motivates you to keep pushing (11:15) A call to founders: Why Diana is a powerhouse for your team (11:55) Closing remarks and how to celebrate Diana’s journey (12:21)   Connect with Diana: Facebook: https://www.facebook.com/dianasdigitaldesk Instagram: https://www.instagram.com/dianas.digital.desk Linkedin: www.linkedin.com/in/-dianaluna Website: https://dianasdigitaldesk.com/   Ways to Work with Me: Follow Me on Instagram https://www.instagram.com/heyitsbrecain/ Mom X VA Free Facebook Community https://www.facebook.com/groups/momxva Apply for the VA Leadership Academy https://caincollectivellc.com/valaapplication Book a Free Dream Team Design Session (for founders building with Team) https://www.breannacain.com/iconandlightningbookacall If you enjoyed this episode, I would love it so much if you left a rating and review! This helps us reach more women looking to become a virtual assistant, book out their business, and scale beyond their wildest dreams.
126. High-Value Virtual Assistant Secrets: How to Sign $1K+ Monthly Packages
2026/07/29
In this episode of Booked Out with Bre, I am diving into the juicy details of how you can stop competing for the bottom and start signing dream clients into $1,000+ monthly packages. I’m breaking down the math of why a high-value retainer is more doable than you think—hint: at $40 an hour, that’s only six hours of work a week! I share my perspective on why calling yourself just a "Virtual Assistant" might actually be holding you back and how to create a "Category of One" by finding your unique intersections. We talk about shifting from a "task" mindset to a "CEO" identity and why your personal brand—quarks and all—is your biggest magnet for abundance.   Here is what I cover in this episode: The simple math that proves high-value packages require less time and create more freedom. Why specialization is the key to escaping the race to the bottom in the virtual assistant industry. The "Intersection" strategy: How to combine your past career skills with your passions to create a unique offer. How to build a visible brand that speaks for you, rather than just a static portfolio. Success hacks for building "Proof of Concept" even if you have zero experience as a virtual assistant. A live workshop where we transform a general admin role into a signature financial money-management system. A first look at my brand new tech platform, Hey Vava, designed to help you find clients and build your business in your pocket. If you are ready to own your expertise and start charging what you are worth, this episode is your roadmap to 5K months and beyond. Let’s get you paid, honey!   Episode Outline: Introduction and welcome to the session (01:46) The math of $1K+ packages: Why $40 an hour is a reasonable Virtual Assistant rate (03:20) Perception of value: Why you shouldn't just call yourself a Virtual Assistant (04:33) The problem with generalist roles and the power of specialization (05:27) Creating your own world through the "Intersection" method (06:15) My first role: How I started as a Director of Operations (07:59) Distinguishing yourself with unique messaging and a strategic lens (08:44) Building a visible personal brand vs. a hidden portfolio (11:33) Why being a Virtual Assistant is the fastest path to tangible income from home (12:02) Auditing how you show up as a business owner (13:20) Standing out by sharing your quirks and personal brand story (15:50) Bridging the gap between confidence and your hourly rate (16:56) Using free projects and beta testing to build a launchpad for success (18:31) Why founders hire for character, resourcefulness, and self-trust (21:04) The market rewards visibility: Showing up as the expert now (24:08) Workshop: Elevating a Virtual Assistant role for accounting firms (27:27) Developing a hot take and signature strategy for your services (29:28) Creating a signature methodology to solve specific client fires (31:27) The "Easy Button" for monthly retainer packages (32:31) Tiering your deliverables to avoid confusing your clients (36:56) Introducing Hey Vava: The Virtual Assistant business management app (38:34) The future of the Hey Vava double-sided marketplace (40:22) The VA Leadership Academy: Mentorship, community, and certification (41:58) Closing remarks and final encouragement (44:06) Ways to Work with Me: Follow Me on Instagram https://www.instagram.com/heyitsbrecain/ Mom X VA Free Facebook Community https://www.facebook.com/groups/momxva Apply for the VA Leadership Academy https://caincollectivellc.com/valaapplication Book a Free Dream Team Design Session (for founders building with Team) https://www.breannacain.com/iconandlightningbookacall If you enjoyed this episode, I would love it so much if you left a rating and review! This helps us reach more women looking to become a virtual assistant, book out their business, and scale beyond their wildest dreams.
125. VA Spotlight: How Katlyn Wertz Hit 10K Months in Half a Year as a Pinterest Virtual Assistant
2026/07/15
In this episode of Booked Out with Bre, I am sitting down with the incredible Katlyn Wertz (known to many as Kate!). Kate is a powerhouse member of the VA Leadership Academy who has achieved a milestone many dream of: she hit 10K months just six months after launching her business. I remember when Kate first came into my world—she had a decade of corporate experience and a creative boutique background, but after having her son, she knew the 9-to-5 life wasn't an option anymore. She dove into the virtual assistant industry and quickly realized that her creative eye was her greatest asset. We talk about her rapid transition from a general virtual assistant to a high-demand Pinterest specialist and how she built a team to support her scaling agency. Here is what I dive into with Kate: Her journey from corporate breadwinner to finding freedom as a virtual assistant. The raw reality of the "6-month grind" and how she hit five-figure months faster than she ever imagined. Why she decided to niche down into Pinterest and how it became her signature service. Her advice on taking "imperfect" roles in the beginning to build the launchpad for your dream business. The power of the VA Leadership Academy community and how referrals helped her fill her client roster. Her top two success tips: hiring a team before you’re ready and staying consistent through the "no's." How she balances running an academy and an agency while working 9 to 3 and never missing a nap time or a school pickup. All the details on her Pinterest Atelier and how she’s teaching other VAs to master this lucrative niche. If you are ready to see what is actually possible in this industry when you pair your drive with a proven strategy, you have to hear Kate’s story. She is living proof that being a virtual assistant is the ultimate vehicle for having it all!   Episode Outline: Introduction: Meet Katlyn Wertz and her 10K month success story (00:01) Kate’s background: 10 years in corporate and the transition to motherhood (00:58) Finding the virtual assistant industry with Bre Cain (01:54) The initial goal: Groceries, mortgage, and 20 hours a week (02:13) The current reality: 10K+ months and a team of three (05:11) Identifying the niche: Why Pinterest was the perfect creative match (05:29) Launching the Pinterest Atelier to teach other virtual assistants (06:09) The timeline: 6 months of going all-in to hit the 10K milestone (07:06) The "Rain" effect: Why taking any role in the beginning leads to a flood of work (08:49) How to find your niche by identifying what you love in a generalist role (10:41) The Support of the VA Leadership Academy: Job boards, community, and expert help (13:36) The power of referrals within the virtual assistant community (15:45) Success Tip #1: Hire team members before you think you are ready (17:45) Success Tip #2: Understand that success doesn't happen overnight (18:34) Why leadership and character matter more than technical skills (19:26) Learning on the job: Why you don't need to know every platform to be a great virtual assistant (20:42) Where to find Katlyn Wertz: Pinterest management and the Pinterest Atelier (21:31)   Connect with Kate: https://www.instagram.com/itsvirtuallykate   Ways to Work with Me: Follow Me on Instagram https://www.instagram.com/heyitsbrecain/ Mom X VA Free Facebook Community https://www.facebook.com/groups/momxva Apply for the VA Leadership Academy https://caincollectivellc.com/valaapplication Book a Free Dream Team Design Session (for founders building with Team) https://www.breannacain.com/iconandlightningbookacall If you enjoyed this episode, I would love it so much if you left a rating and review! This helps us reach more women looking to become a virtual assistant, book out their business, and scale beyond their wildest dreams.
124. VA Spotlight: Blending Strategy and Energetics with Intuitive Virtual Assistant Leslie Benton
2026/07/09
In this episode of Booked Out with Bre, I am chatting with the absolutely magical Leslie Benton! Leslie has such an incredible story—she’s a former teaching assistant who decided to take her classroom organization skills and combine them with her deep intuitive and psychic gifts to create a totally unique virtual assistant business. We dive into how she navigated the shift from a traditional job to building a career that fully supports her daughter’s schedule and honors her own spiritual path. Leslie Benton isn't just checking boxes for her clients; she’s helping them regulate their nervous systems and manage their mindset while simultaneously handling their operations and community management. It is a powerful example of how being a virtual assistant allows you to bring your full self to the table. Here is what I love about our conversation: How losing her job post-COVID became the ultimate push to find a virtual assistant pathway that actually worked for her family. The way she weaves intuition into her services to offer something much deeper than the average virtual assistant. Her secret to staying productive: relocating to different rooms for different tasks to trigger a "pattern interrupt" in the brain. What she learned inside the VA Leadership Academy about cherry-picking skills and expanding her vision of what's possible as a virtual assistant. A sneak peek at her brand new 21-day "Unstuck Recalibration Reset" program designed to clear out imposter syndrome. Her powerful advice on why comparison is the thief of progress and why there is no such thing as competition in the virtual assistant industry. If you’ve been wondering how to bring your unique life gifts into your work, Leslie Benton is the perfect example of how alignment and expertise lead to true business success. Tune in to hear how she went from the classroom to becoming a high-level, heart-centered CEO! Episode Outline: Introduction: Meet Leslie Benton, the magical virtual assistant (00:01) Leslie Benton's background: Transitioning from a teaching assistant to the VA world (01:10) The catalyst for change: Childcare costs and the impact of COVID (01:57) Finding the VA Leadership Academy and expanding the scope of possibility (04:13) Developing a sixth sense: Weaving intuition and mediumship into business (05:14) Beyond the task list: Offering nervous system regulation as a virtual assistant (06:08) Blueprint for success: Nervous system regulation and mindset shifts for clients (06:41) The value of human-to-human connection on discovery calls (07:48) Expanding services: From OBM work to social media and content planning (08:39) Staying ahead of the curve: Embracing agentic AI in the virtual assistant industry (10:35) Managing the day-to-day: The power of schedule setting and relocation (12:31) The "Etch A Sketch" effect: Re-calibrating and resetting your brain (15:27) Announcing the 21-day Unstuck Recalibration Reset (16:12) Why the VALA community is a gift for every virtual assistant (17:00) Final advice: Take the first step and stay in your own lane (18:30) Closing remarks and next steps with Bre Cain (19:25) Connect with Leslie: https://www.instagram.com/thelesliebenton   Ways to Work with Me: Follow Me on Instagram https://www.instagram.com/heyitsbrecain/ Mom X VA Free Facebook Community https://www.facebook.com/groups/momxva Apply for the VA Leadership Academy https://caincollectivellc.com/valaapplication Book a Free Dream Team Design Session (for founders building with Team) https://www.breannacain.com/iconandlightningbookacall If you enjoyed this episode, I would love it so much if you left a rating and review! This helps us reach more women looking to become a virtual assistant, book out their business, and scale beyond their wildest dreams.
123. The Get Paid Playbook: How to Earn Your First $5K as a Virtual Assistant
2026/07/02
In this episode of Booked Out with Bre, we are diving into the most exciting part of the journey: getting paid! This is day three of our series, and I’m showing you exactly how to earn your first $5,000 as a virtual assistant in the next 90 days. I truly believe that the VA industry is the ultimate vehicle for freedom, and I want to help you design a life where you never have to choose between being a present mom and building a highly profitable empire. I’m breaking down the actual math of how doable a 5K goal really is—whether you’re charging $25 or $45 an hour. I’m also sharing my "secret sauce" strategy for signing clients from your warm network using market research instead of high-pressure pitching. If you’ve been waiting for a sign to go all-in on your virtual assistant business, this is it! Here is what I cover in this episode: The simple math that proves you can hit your income goals working as little as 1.5 hours a day. How to leverage your "warm network" to find your first virtual assistant clients without feeling "salesy." My secret neuroscience hack for priming potential clients to realize they need your support. The crucial difference between being "half-in" and putting yourself on the line (and why signing up for the "race" changes everything). A complete 90-day game plan to take your VA business from foundation to first retainer client. Why "success leaves clues" and how to study industry leaders to collapse your timeline to success. A sneak peek into the VA Leadership Academy and our brand new tech platform that finds clients for you! I’m proof that you can hit seven figures from your kids' playroom, and today I’m reaching my hand back to show you the way. It’s time to claim your identity as a booked-out virtual assistant. Let’s get you paid! Episode Outline: Introduction: Getting Paid as a Virtual Assistant (00:02) Recap: The Virtual Assistant Industry and Foundations (00:41) Defining Your "Yes Life" in Motherhood (01:23) Case Study: How Kate Hit 10K Months in Six Months (01:52) Redefining the Virtual Assistant Industry as a Pathway to Freedom (04:44) Design Your Own Life: The Flexibility of the VA Model (05:24) Teaching Yourself Tech: Using Your Own Business as a Proof of Concept (07:07) The Power of First Impressions: Deciding Who You Want to Be (08:44) Embodying the 5K Virtual Assistant Identity Now (09:49) The Math of 5K: Breaking Down Hourly Rates and Working Hours (11:32) Hitting $5,000 in 90 Days: Why It’s More Doable Than You Think (12:24) Where Paying Clients Come From: Tapping Your Warm Network (14:50) The 78% Rule: Why Businesses are Desperate to Hire Virtual Assistants (17:14) The Unique Positioning Statement (USP) for Virtual Assistants (19:14) Market Research vs. Pitching: The Strategic Outreach Hack (19:59) Putting Yourself on the Line: The Half-Marathon Analogy for Business (23:06) Hiring Your Own Team: Stepping Into the CEO Identity (25:11) Finding Virtual Assistant Roles in an Aggregated Marketplace (27:07) The 90-Day Game Plan: Weeks 1 through 12 (30:57) Inner Child Game: Making Your Younger Self Proud (32:31) Overcoming the "Pee My Pants" Fear of Discovery Calls (33:43) What’s Inside: The AI Lab, Weekly Coffee Chats, and Client Placement (38:45) Closing Encouragement and Next Steps (41:28) Ways to Work with Me: Follow Me on Instagram https://www.instagram.com/heyitsbrecain/ Mom X VA Free Facebook Community https://www.facebook.com/groups/momxva Apply for the VA Leadership Academy https://caincollectivellc.com/valaapplication Book a Free Dream Team Design Session (for founders building with Team) https://www.breannacain.com/iconandlightningbookacall If you enjoyed this episode, I would love it so much if you left a rating and review! This helps us reach more women looking to become a virtual assistant, book out their business, and scale beyond their wildest dreams.
122. VA Spotlight: Scaling Your Virtual Assistant Business with Iconic Branding & Energetics with Cathryn FisFis
2026/06/17
In this episode of Booked Out with Bre, I am joined by one of my favorite humans and a true branding visionary, Cathryn FisFis! Our journey goes back over a decade to our network marketing days, and it has been such a joy to watch her career come full circle. Cathryn transitioned from a high-level fashion career designing for DKNY in New York City to launching and exploding her business inside the VA Leadership Academy. Cathryn FisFis is a master at combining high-end aesthetics with deep energetics to help founders build brands that sell for them. We dive into how she leveraged her "out of the box" experience to find her niche and how she uses identity work to help women stop playing small and start showing up as the experts they truly are. Here’s what I dive into with Cat: Her incredible transition from the NYC fashion world to becoming the "Branding Queen" of the virtual assistant industry. How to conduct a skill inventory to realize you have way more marketable value than you think. The difference between a "pretty" brand and a brand built on authority and positioning. Why identity work is the necessary foundation before you ever touch a virtual assistant business strategy. Success hacks for visibility: why showing up "messy" and real is more magnetic than being perfectly polished. An inside look at her levels of support: Vision to Vogue, the Brand Frequency Experience, and her community, The Brand Bitch. If you are a virtual assistant ready to pick a lane, own your authority, and build a brand that communicates your genius before you even say a word, this conversation with Cathryn FisFis is exactly what you need. Episode Outline: Introduction: Meet Cathryn FisFis, the Branding Queen and founder of High Frequency Studio (01:49) Full circle: Connecting over big dreams in the network marketing industry (02:08) Cat's backstory: Designing for DKNY and the NYC fashion world (04:23) The reality of the fashion industry: Does it really look like The Devil Wears Prada? (06:08) Finding the VA Leadership Academy and generating cash through existing skills (09:52) The "Aha!" moment: Realizing the value of a decade of motherhood and business experience (10:24) Overcoming burnout and choosing to work for yourself as a virtual assistant (11:21) The birth of High Frequency Studio: Moving beyond surface-level aesthetics (12:37) Why stagnant water is the perfect analogy for a business that isn't evolving (14:12) Creating a virtual assistant brand that speaks for you before the sales call (16:03) Success hack: Why showing up as the expert is the key to filling your offers (17:03) Visibility and authenticity: Dealing with the "messy, good, bad, and ugly" of social media (18:32) The importance of clarity over loudness in modern branding (21:42) Vision to Vogue: High-level creative direction and strategic branding (23:17) The Brand Frequency Experience and The Brand Bitch community (24:16) Closing remarks and how to experience Cat's branding magic (26:13)   Connect with Cat: Website funnels.cathrynfisfis.com/home-high-freq-studio Instagram https://www.instagram.com/cathryn_fisfis/   Ways to Work with Me: Follow Me on Instagram https://www.instagram.com/heyitsbrecain/ Mom X VA Free Facebook Community https://www.facebook.com/groups/momxva Apply for the VA Leadership Academy https://caincollectivellc.com/valaapplication Book a Free Dream Team Design Session (for founders building with Team) https://www.breannacain.com/iconandlightningbookacall If you enjoyed this episode, I would love it so much if you left a rating and review! This helps us reach more women looking to become a virtual assistant, book out their business, and scale beyond their wildest dreams.
121. Building the Foundation: The Tactical Roadmap to Your Virtual Assistant Business
2026/06/11
In this episode of Booked Out with Bre, I’m diving into the tactical, practical nuts and bolts of what you actually need to build your virtual assistant business from the ground up. This is Day 2 of our three-day series, and we are laying a rock-solid foundation so you can stop overthinking and start signing clients. I’m proof that you can build a seven-figure empire starting from your kitchen table between school drop-offs and Target runs, and I want to show you exactly how to do the same. I believe the virtual assistant industry is the ultimate vehicle for freedom, but you have to be willing to get out of your own way and get messy. I’m walking you through how to inventory your past experiences—from corporate roles to motherhood—and turn them into high-value services that clients are hungry for. Here is what I cover in this episode: How to create a virtual assistant brand that feels authentic to you and magnetic to your dream clients. The exact process for conducting a "skill inventory" to find your lane and pick your first 3-5 services. Why you need to ditch the traditional resume and build a future-paced virtual assistant portfolio that focuses on outcomes, not just past tasks. The two paths for naming your business and how to choose the one that fits your long-term vision. The non-negotiables of contracts and working policies to protect your peace and prevent scope creep. Minimalist tool and workspace requirements—hint: you don’t need a fancy office or an expensive website to start. A breakdown of pricing for new virtual assistants and how to move from hourly rates to deliverable-based packages. How to use "the body compass" to follow what lights you up and learn the tech the market is actually asking for. If you’re ready to stop waiting for permission and start building a life that feels as good as it looks, this episode is your tactical guide. Let’s lay those bricks and get you booked out! Episode Outline: Introduction: Welcome to day two of the virtual assistant foundation series (01:15) The real mission: Using the virtual assistant industry as a pathway to freedom (03:08) Overcoming the "newbie" label: Why you are an expert from day one (05:44) Conducting a skill inventory: Leveraging career, volunteer, and mom experience (06:16) Identifying patterns and themes to choose your virtual assistant services (08:35) Two directions for business naming: Personal brand vs. outcome-based (09:37) Future-pacing your messaging: Speaking to the results your clients desire (11:15) Virtual Assistant Portfolio vs. Resume: Why the distinction matters (12:22) Controlling the first impression: Embodying the CEO identity before you have the results (15:19) Using mockups and "specs" to showcase your skills without prior VA experience (17:30) The importance of contracts: Protecting yourself and your virtual assistant clients (19:25) Setting boundaries: Creating a welcome packet and defining working hours (20:43) Managing scope creep with grace and professional communication (21:17) The minimalist startup kit: WiFi, a laptop, and the power of Canva (23:20) Proactive learning: Mastering email marketing and project management platforms (24:49) Pricing strategies for new virtual assistants: Hourly vs. deliverable-based (25:57) The 90-day benchmark: How to hit 5K months by the end of July (28:50) Scaling for the future: Building a virtual assistant agency and passive income (29:41) An invitation to join the VA Leadership Academy with an $800 discount (30:09) Closing thoughts: Outgrowing past versions of yourself to build your empire (30:40)   Ways to Work with Me: Follow Me on Instagram https://www.instagram.com/heyitsbrecain/ Mom X VA Free Facebook Community https://www.facebook.com/groups/momxva Apply for the VA Leadership Academy https://caincollectivellc.com/valaapplication Book a Free Dream Team Design Session (for founders building with Team) https://www.breannacain.com/iconandlightningbookacall If you enjoyed this episode, I would love it so much if you left a rating and review! This helps us reach more women looking to become a virtual assistant, book out their business, and scale beyond their wildest dreams.

Podcast reviews

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5 out of 5
12 reviews
★★★★★
MEJ2202 2024/05/01
Love Bre’s Take on Mommin and Business
I love Bre’s optimistic take on doing life as a mom and business owner. She’s a fresh breath of air in the business world and love all the interviews ...
★★★★★
joellesuess 2023/10/25
Truly helping moms make money from home!
Bre’s teachings and programs truly help moms run their own businesses from home in the virtual assistant world! Bre is so fun and bubbly her episodes ...
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