
Advertise on podcast: Practice Success Podcast
Rating
3.7from
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This podcast has
75 episodes
Language
EnglishPublisher
CanopyExplicit
No
Date created
2023/10/26
Latest episode
2026/11/04
Average duration
28 min.
Release period
11 days
Description
Have you wondered what it takes to thrive in the accounting industry? Or how the experts established their successful careers? Learn from industry experts with Canopy. In each episode of the Practice Success Podcast, Canopy takes a deep dive with accounting professionals, exploring their career trajectory, extracting advice for firms, and discussing the latest trending topics.
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Check latest episodes from Practice Success Podcast podcast
Sweat Your Workouts, Not Your Taxes: Building a Niche Firm with Shalen Patel
2026/11/04
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Why Going Narrow and Staying Honest Grows Your Firm Faster
With Shalen Patel, Founder of J&S Accounting Solutions
What happens when you stop saying yes to every client who walks through the door?
In this episode of Canopy Practice Success, Shalen Patel, CPA and founder of J&S Accounting Solutions, shares how he built a referral-only firm for health and wellness entrepreneurs without spending a single dollar on ads.
Shalen explains how one cold DM sparked his firm's growth, why he audited his own client list and cut work that didn't fit, and how sending prospects to other firms builds trust that comes right back. He and host Luke Frye dig into authentic sales, quarterly advisory that coaches clients like marathon runners, and how to push back on TikTok tax advice without losing your integrity. Shalen also makes the case for hiring a COO in year one and shares his predictions on niche firms, personal brands, and the future of the Big Four pipeline.
Whether you're just launching a firm or ready to finally commit to a niche, this episode gives you a practical, people-first playbook for growth.
What You'll Learn
How Shalen grew J&S Accounting Solutions entirely through referrals, with zero ad spendWhy auditing your client list against your niche helps you say yes to the right workHow referring poor-fit prospects to other firms builds brand equity and brings referrals backWhy authentic, lifestyle-driven sales closes clients without hard follow-upsHow quarterly advisory meetings prevent year-end tax surprisesHow to handle clients who want aggressive write-offs from social media adviceWhy hiring a COO in year one sets your firm up to scaleHow introverted firm owners can build client connection with short recorded videos
Connect With Shalen
LinkedIn: https://www.linkedin.com/in/shalen-patel-cpa-b5189852/
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How Moses Man Turns the Post-Extension Lull Into His Firm’s Best Season
2026/10/28
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Why the Best Year-End Planning Starts With a Simple Phone Call
With Moses Man, Founder of M Square Tax
What if your best year-end advisory strategy doesn't start with a pitch at all?
In this episode of Canopy Practice Success, Moses Man, CPA and founder of M Square Tax, shares how his 10-person, fully remote firm turns the post-10/15 lull into its most valuable season. Moses explains why his team's first goal at year-end isn't revenue. It's making every client feel like their accountant called just to check in.
Moses walks through how M Square tiers clients by complexity, builds tiered pricing for year-end tax projections, and uses that same conversation to lock in next year's engagement. He also shares how he aligns staff bonuses with the year-end push, why he's betting on human relationships as AI takes over manual work, and the common planning strategies he recommends for both multinational and domestic clients.
Whether you're a firm owner looking to grow advisory revenue or just trying to walk into March less overwhelmed, this episode gives you a practical playbook you can start using this week.
What You'll Learn
Why proactive client check-ins should come before any advisory pitchHow to tier clients by complexity to decide who gets a year-end conversationHow to build simple, tiered pricing for year-end tax projectionsHow to use year-end conversations to secure next year's engagementHow to align staff incentives so your team actually wants to do year-end workWhy a 15-minute phone call resolves more ambiguity than an hour of decoding emailsWhat year-end strategies Moses recommends, from pre-immigration planning to donor-advised funds and Roth conversionsWhy a simple checklist beats a lengthy organizer for gathering client documentsConnect With Moses
LinkedIn: https://www.linkedin.com/in/moses-man-0453ab1/
Website: https://www.msquaredtax.com
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Al-Nesha Jones on Why Advisory Isn’t as Complicated as You Think
2026/10/21
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How Monthly Billing and Simple Advisory Built a Four-Day-Week Firm
With Al-Nesha Jones, CPA and Founder of ACE Group
What if advisory isn't the big, complicated offering most firms think it is?
In this episode of Canopy Practice Success, Al-Nesha Jones, CPA and founder of New Jersey–based ACE Group, shares how she rebuilt her firm around year-round client relationships after the 2021 tax season nearly broke her.
Al-Nesha explains why she moved to package pricing with monthly payments, how scheduling client calls around estimated tax deadlines keeps her team sane (and frees up the summer), and why a $1,500 minimum holds firm even for clients with two W-2s. She also makes the case that most firms are already doing advisory. They're just not getting paid for it.
The conversation then turns to culture. Al-Nesha shares how leading openly as a mom shaped a fully remote, four-day-week team, why she treats her staff the way she treats herself, and how paid internships from her alma mater, Montclair State, turned into full-time hires.
Whether you're trying to add advisory, rethink your pricing, or build a firm you don't want to escape from, this episode gives you a practical, human playbook to start with.
What You'll Learn
Why monthly billing gets clients to share information year-round, and smooths out your revenueHow to schedule advisory calls around estimated tax deadlines instead of a rigid quarterly calendarWhy free W-4 reviews for every client are one of the simplest, highest-value services you can offerHow package pricing separates your fee from the client's refund or balance dueWhy a published $1,500 minimum and a live review call for every return justify premium pricingHow an ideas and improvements log keeps your client processes getting better every seasonWhat a small firm can offer employees that bigger firms can'tWhy Al-Nesha believes human connection will keep CPAs irreplaceable as AI handles more compliance workConnect With Al-Nesha
LinkedIn: https://www.linkedin.com/in/alneshajones/?isSelfProfile=false
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Episode 5: Build Workflows People Actually Follow
2026/10/07
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Why Workflow Adoption Fails and How One Super User Fixes It
With Lera Kooper, COO and Owner of Proactive Advisory Group
Designing a workflow is half the problem. Getting anyone to use it is the other half.
In the finale of Canopy Practice Success's five-part series, Luke Frye talks with Lera Kooper, COO and Owner of Proactive Advisory Group, about building processes a team adopts voluntarily. Her change management advice runs against the usual instinct: don't ask everyone to become a power user. Pick one champion, let them architect it, and let everyone doing billable work just be a user.
She walks through her whiteboard-first design method, how she tells a broken workflow from a working one, and the single most common design bug she sees. Three subtasks in a row assigned to the same person will always produce stuck work, and that's a design problem rather than a people problem.
Then the specific one. Most firms model e-filing as a single step. Lera says it's four, and the missing three are where the work quietly sits.
If you've bought good software and watched your team quietly route around it, this episode is about why that happens and what to change.
What You'll Learn
Why one super user beats asking every department head to build templatesHow to design a workflow on a whiteboard before touching softwareWhat separates a workflow that works from one that only exists on paperWhy three subtasks in a row will always get stuckWhy e-filing is four steps, not oneHow moving production management to operations freed up the tax teamWhy to master one feature before bolting on the restWhat dialed-in workflows do to a firm's valuation at exitConnect With Lera
LinkedIn: https://www.linkedin.com/in/lerakooper/
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Ep 4: Stop Running a $2M Firm Like a Solo Shop
2026/09/30
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Why Solo-Owner Habits Break Fast-Growing Accounting Firms
With Lera Kooper, COO & Owner, Proactive Advisory Group
Growing fast is easy. Growing without burning out your team, your clients, or yourself is the hard part.
In episode four of this five-part series of Canopy Practice Success, host Luke Frye, CPA and Accountant in Residence at Canopy, sits down with Lera Kooper, owner and COO & Owner, Proactive Advisory Group. Her firm is scaling aggressively through acquisitions, so she's working through these questions in real time.
Lera explains how she defines sustainable growth, why every system her firm builds is out of date within 18 months, and how she turns a big goal into three habits her team repeats a thousand times. She also shares the growth trap she's fallen into herself, the solo-owner habits she sees holding back acquired firms, and why she thinks firm owners who are uncomfortable with sales are doing their clients a disservice.
The conversation closes with predictions on firms that wait on cloud and AI, the future of the billable hour, and why client relationships and advisory will make up most of the work in the next decade.
If you own a growing firm, or you're thinking about how to grow without losing what made your firm work, this episode gives you a practical playbook from someone in the middle of it.
What You'll Learn
• How Lera defines sustainable growth: serving clients without underserving others or burning out the team • Why consistent client and team experience starts with standard operating procedures and a shared definition of good
• How to break a big goal into KPIs and daily habits that make fast growth feel manageable • Why chasing every new idea leads to failing at five things instead of succeeding at one
• Which solo-owner habits, like billing after the fact and undocumented procedures, hold back a growing firm
• Why retention and upselling existing clients are her top two growth priorities for the next two years
• How to reframe sales as recommending what clients need, and why not doing it is a disservice
• Why firm owners who skip cloud and AI may end up accepting a lower acquisition offer
Connect With Lera
LinkedIn: https://www.linkedin.com/in/lerakooper/
Subscribe to Canopy Practice SuccessIf you enjoyed this episode, be sure to subscribe and follow Canopy Practice Success wherever you listen to podcasts.
Episode 3: Stop Managing Ghost Tasks
2026/09/23
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Why Your Best People Burn Out When Work Lives in Spreadsheets
With Lera Kooper, COO and Owner of Proactive Advisory Group
Capacity isn't an operations problem. It's a leadership one.
In this episode of Canopy Practice Success, Luke Frye talks with Lera Kooper, COO and Owner of Proactive Advisory Group, about the hard calls a growing firm makes on time and staffing. Every yes is a no somewhere else, and Lera makes that trade deliberately instead of discovering it at the bottleneck.
She walks through how she tiers clients, the math behind hiring versus optimizing, and what she says to a client when the firm has taken on too much. She also makes a direct case for keeping time sheets in a fixed-fee firm, not for billing, but as a diagnostic for whether a process has gone stale or a team member needs support.
Then she names what she turned down. Marketing spend, Google Ads, and an offer to be acquired, because the client base she already has is the asset she'd rather work first.
If you're protecting a high performer who's quietly buried, or deciding between a hire and a better process, this one gives you a framework and the numbers behind it.
What You'll Learn
How to tier clients before capacity becomes a crisisWhy a $100K hire has to produce three times their costHow to tell a client you're at capacity without damaging trustWhy ghost tasks are the real threat to your best peopleWhy Lera keeps time sheets in a fixed-fee firmHow an acquired client list becomes a lead listWhy she turned off marketing spend on purposeWhere a firm that skips cloud and AI lands in three yearsConnect With Lera
LinkedIn: https://www.linkedin.com/in/lerakooper/
Subscribe to Canopy Practice SuccessIf you enjoyed this episode, be sure to subscribe and follow Canopy Practice Success wherever you listen to podcasts.
Episode 2: Delegate Authority, Not Tasks
2026/09/16
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Why Delegating Tasks Without Authority Keeps Firm Owners Stuck
With Lera Kooper, COO and Owner of Proactive Advisory Group
Define Good, Episode 2 of 5: Delegate Authority, Not Tasks
What does it actually take to hand off a piece of your firm?
In this episode of Canopy Practice Success, Luke Frye talks with Lera Kooper, COO and Owner of Proactive Advisory Group, about the gap between delegating tasks and delegating authority. Lera is based just outside Seattle with team members nationwide, and she treats her own workload the way she treats any inefficient system. She maps it, audits it, and redesigns the parts that don't hold up.
Lera explains how handing over authority forced her to get specific about the result she wants instead of the path someone takes to get there. She describes why she documents processes as burnout prevention, how she separates "only I can do this" from "I've always done this," and what happens when the work you're best at is no longer the work worth your time.
The conversation then moves into predictions. Lera agrees the profession has a talent shortage, and she argues the bigger problem is a shortage of firms people want to work for. She makes the case for scoping and billing upfront, building teams that move into advisory work faster, and staying remote capable by design. She also shares the habit she uses to protect her attention: no Reels, no TikTok, no YouTube Shorts.
If you run a firm and you're still the bottleneck on work someone else could own, this episode gives you a practical place to start.
What You'll Learn
How Lera restructured her role by handing over authority, not just tasksWhy clarity about the result matters more than control over the pathHow documented SOPs prevent burnout instead of creating busyworkHow to tell "only I can do this" apart from "I've always done this"Why Lera calls the talent shortage real and misdiagnosed, and names the shortage of firms people want to join as the bigger problemWhy Lera made roughly six hires this year and still said no to three to five good candidates per roleWhy scoping and billing upfront protects client trust better than invoicing in arrearsWhy Lera stays off short-form video to keep her attention span intactConnect With Lera
LinkedIn: https://www.linkedin.com/in/lerakooper/
Subscribe to Canopy Practice SuccessIf you enjoyed this episode, be sure to subscribe and follow Canopy Practice Success wherever you listen to podcasts.
Episode 1: Treat AI Like a New Hire
2026/09/09
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Why Treating AI Like a New Hire Beats Chasing Every Tool
Treat AI Like a New Hire (Define Good, Episode 1 of 5)
With Lera Kooper, Owner and COO of Accountability Services
Most AI conversations start with the tool. This one starts with the job description.
In this episode of Canopy Practice Success, host Luke Frye, CPA, Accountant in Residence at Canopy, talks with Lera Kooper, owner and COO of Accountability Services, about the rule that keeps her firm's AI adoption grounded: onboard a new tool the same way you onboard a new person.
Lera explains why she hands AI the tasks that require the least professional judgment first, how she sets expectations and weekly check-ins the way she would for any team member, and why a year spent documenting SOPs turned out to be the real prerequisite. She also gets candid about one rollout her firm paused, not because the tool underperformed, but because no one owned the standard for how to use it. Her words: "we haven't had the resources to go in and define good in our use of that type of tool."
The conversation also covers what changes when bookkeepers and staff accountants spend more time in front of clients, where automation still stalls today, and how small firms can use their speed to close the efficiency gap with much larger ones.
If you're deciding what to hand to AI next, or trying to work out why your last rollout stalled, this episode gives you a practical order of operations from someone running it inside a fast-growing firm.
What You'll Learn
Why Lera Kooper onboards a new AI tool the same way she onboards a new hireHow to sort which tasks belong with AI and which still need a personWhat "defining good" means, and why documented SOPs make AI easier to trustWhy an AI rollout without a clear champion ends up on pause instead of in productionHow AI meeting notes freed an admin to move into operations, workflow, and client experienceWhy her bookkeepers and staff accountants sit in front of clients more than they did three years agoWhat still has to happen with bank connections before bookkeeping is fully automatedHow small firms can close the efficiency gap with large firms, and where technology stops being the answerConnect With Lera
LinkedIn: https://www.linkedin.com/in/lerakooper/
Subscribe to Canopy Practice SuccessIf you enjoyed this episode, be sure to subscribe and follow Canopy Practice Success wherever you listen to podcasts.
Luke Frye on Why Tax Season Is the Best Time to Start a Firm
2026/08/26
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In this episode of Canopy Practice Success, Luke Frye explains how he built his own tax practice to $500,000 in recurring revenue in a little over four years without raising a dollar. He walks through the math on a single S-Corp client, six touchpoints a year instead of one, and why the quarterly projection is the piece accountants undercharge for most.
Luke also compares what he learned as the first accountant at Bench.co, where Facebook ads drove growth, with what he had to do on his own: chambers of commerce, BNI groups, and teaching classes at camera stores to reach photographers. He explains why he runs his sales pipeline in HubSpot with the same rigor his partner runs the client list, why he's a Deming guy about visualizing work, and why he thinks accounting firms should stop building their own software.
The conversation closes on private equity and succession, and Luke's argument that you should decide how your partnership ends while you're still happy in it.
If you're building a firm you actually want to own, this episode shows how recurring revenue comes together one touchpoint at a time.
What You'll Learn
Why Luke built his practice around single member LLCs and S corporations, the entity he calls "everyman's entity"How one S-Corp client turns into six touchpoints a year instead of oneWhy handing clients last year's safe harbor number undercharges for the answer they actually wantHow treating your sales pipeline like a client deliverable will double your salesWhy March 1st to April 15th is the best window to launch a new firm, when every other firm has stopped taking clientsWhat Luke burned through before year three clicked, including his savings and credit cardsHow automating proposals, e-signatures, payments, and invoices saves 40 hours a week for two monthsWhy "playing not to lose" costs firm owners more than the software they refuse to buyWhy you should decide how your partnership ends while you and your partner are still happyWhy Luke thinks firms should buy software instead of building it, and what maintenance really costsConnect With Luke
LinkedIn: https://www.linkedin.com/in/lukefrye/
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Jonathan Medows on Why the Right Clients Find You
2026/08/19
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How Writing Built a Niche CPA Practice for Freelancers and the Self-Employed
With Jonathan Medows, CPA, Founder and Managing Member of Medows CPA and Founder of CPA for Freelancers®
Most accountants don't write. Jonathan Medows built a firm on it.
In this episode of Canopy Practice Success, Jonathan Medows shares how he went from one client and a Craigslist ad in 2004 to a 15-person New York City firm serving freelancers, creatives, clergy, and independent professionals. The niche wasn't a plan. It came from paying attention to which clients he actually enjoyed serving, and where he added the most value.
Jonathan explains why he writes constantly, how that content teaches him and his staff as much as it attracts clients, and why articles are showing up in AI-driven search results for the exact questions his ideal clients are asking. He also walks through the workflow he built to route returns by risk level, the culture of accountability he looks for when hiring, and why he'd rather let a client leave than fire them.
The conversation closes with rapid fire advice: the deduction New York firms are too cautious about, why new business owners go backwards before they go forward, and the one habit every self-employed person needs.
If you're building a firm around a specific type of client, or wondering whether content marketing is worth the time, this episode gives you a practical, unglamorous look at what it actually takes.
What You'll Learn
How Jonathan found his freelancer niche by tracking which clients he enjoyed mostWhy writing articles makes you a better technician, not just a better marketerHow consistent content builds domain authority and shows up in AI search resultsWhy you should hire a copy editor instead of trying to write everything yourselfHow to route tax returns by risk level so work lands at the right supervision tierWhy tiered pricing and services beat a one-size-fits-all offer for self-employed clientsHow to raise fees professionally so clients leave on their own instead of being firedWhat Jonathan looks for in new hires, and why he'll happily hire siblingsWhy the home office deduction is underused and travel and meals get firms auditedWhat to expect financially in your first years of self-employmentConnect With Jonathan
LinkedIn: https://www.linkedin.com/in/jonathan-medows-cpa-9729702/
Subscribe to Canopy Practice SuccessIf you enjoyed this episode, be sure to subscribe and follow Canopy Practice Success wherever you listen to podcasts.
The Software Mistake That's Quietly Costing Your Clients Money
2026/08/05
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The Software Mistake That's Quietly Costing Your Clients Money
With Alicia Katz Pollock, Owner of Royalwise
What happens when a business owner thinks QuickBooks is easy enough to run on their own, and it isn't?
In this episode of Canopy Practice Success, Alicia Katz Pollock, the "Queen of QuickBooks" and owner of Royalwise, breaks down the gap between what Intuit teaches and what firms actually need to know. She walks through the most common (and most expensive) QuickBooks mistake she sees, why certification only gets you to the fundamentals, and how she built a training business that goes far deeper than any 10-minute tutorial.
The conversation covers how Royalwise evolved from in-person classes to a national training and coaching community, why firms are shifting from bookkeeping into advisory, and how AI-driven reporting tools are finally giving bookkeepers the data they need to have real advisory conversations. Alicia also makes the case for niching by client style or size, not just industry.
Whether you're a bookkeeper looking to move into CAS, a firm owner deciding whether to train your clients or do everything for them, or someone who just wants to get more out of the software you're already paying for, this episode is packed with practical, real-world takeaways.
What You'll Learn
Why the banking feed and Undeposited Funds are where most QuickBooks errors start, and how they lead to duplicated income and overpaid taxesHow Royalwise grew from local, in-person classes into a national training and coaching businessWhy Intuit's official certification only teaches the fundamentals, and what a deeper, real-world curriculum addsHow custom-branded training portals let firms offer education as part of their service menu without building it themselvesWhy a niche doesn't have to be an industry, and how client style, size, or life stage can define your specialtyHow new AI-powered KPI boards and anomaly detection in QuickBooks Online Advanced are opening the door to advisory workWhat separates a pro advisor from someone who just knows which buttons to clickWhy hands-on practice, not just watching videos, is what actually builds confidence with the softwareConnect With Alicia
LinkedIn: https://www.linkedin.com/in/aliciakatzpollock
Subscribe to Canopy Practice SuccessIf you enjoyed this episode, be sure to subscribe and follow Canopy Practice Success wherever you listen to podcasts.
Jason Staats on What Firms Get Wrong About AI Security
2026/07/22
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Why Firms Keep Falling for AI Hype, and How to Actually Use It Well
With Jason Staats, Founder of Jason On Firms
How does a firm separate real AI progress from another landing page dressed up as a breakthrough?
In this episode of Canopy Practice Success, host Luke Frye sits down with Jason Staats, who ran a $5 million accounting firm before launching and selling a SaaS product and becoming one of the most trusted voices in accounting on AI strategy. Jason explains why validating new tools with peers beats trusting any coach, YouTuber, or vendor, and walks through the real security gap between consumer and business AI plans, including why redacting client data isn't the safety net most firms think it is.
The conversation covers far more than tools. Jason and Luke dig into how firms can use AI to restore human touch points instead of replacing them, why cutting junior hires to lean on AI creates a talent pipeline problem down the road, and what the latest IRS guidance on AI in tax prep actually gets right. They also tackle capacity planning without toxic time tracking, why "protecting the client list" is the highest-leverage work an owner can do, and how PE, staffing shortages, and AI are reshaping the profession at the same time.
Whether you're a partner deciding what to greenlight, a solo practitioner trying to learn without a team around you, or an operations manager trying to bring skeptical partners along, this episode offers a grounded, no-hype look at where AI actually helps and where it doesn't.
What You'll Learn
Why validating new AI tools and vendors with peers beats trusting coaches, influencers, or landing pagesHow consumer AI plans differ from business plans, and why that difference matters for client dataWhy redacting documents before uploading them to AI isn't a realistic firm-wide policyHow AI can restore client touch points that got cut during overcapacity, instead of replacing themWhy cutting junior hires to lean on AI creates a talent pipeline problem for the firm's futureHow to structure a weekly AI habit that builds a learning culture instead of a mandate people fakeWhy time tracking still matters for capacity planning, even if it's not used to police staffHow firms can protect and upgrade their client list instead of trying to serve everyoneConnect With Jason
LinkedIn: https://www.linkedin.com/in/jstaats/
Subscribe to Canopy Practice SuccessIf you enjoyed this episode, be sure to subscribe and follow Canopy Practice Success wherever you listen to podcasts.
Jennifer Witts: People, Process, or Tech: What Scaling Firms Need First
2026/07/08
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Why Operational Infrastructure Matters More Than Chasing Growth
With Jennifer Witts, Partner in Client Advisory Services at CohnReznick
Most accounting firms treat growth as the goal instead of the outcome. Jennifer Witts, a CPA and Partner in Client Advisory Services at CohnReznick, has spent her career building the operational backbone that lets CAS practices grow without breaking their client service.
Jennifer walks through why defining an ideal client profile comes before any conversation about sales, how verticalization lets teams build real expertise instead of learning fifteen different systems, and why the hardest skill in scaling a practice is learning to say no to the wrong client. She also breaks down the operational warning signs, poor retention and rising staff turnover, that signal a firm isn't ready for more growth, and why lifetime value is the metric most firms overlook.
Whether you're trying to move upmarket, fix a retention problem, or just build the systems to support the growth you already have, this conversation gives you a practical framework for scaling responsibly.
What You'll Learn
Why chasing growth before fixing client service causes firms to lose the clients they just wonHow to use an ideal client profile to decide which clients to pursue, and which to turn downWhy verticalization helps your team build real expertise instead of spreading thin across systemsHow to say no to a bad-fit client without damaging a referral relationshipWhy onboarding is the most important process for setting up long-term client successWhat retention and staff turnover reveal about whether your firm is ready to growWhy lifetime value, not hours billed, should drive your pricing strategyConnect With Jennifer
LinkedIn: https://www.linkedin.com/in/jenniferwittscpa/
Subscribe to Canopy Practice SuccessIf you enjoyed this episode, be sure to subscribe and follow Canopy Practice Success wherever you listen to podcasts.
Facts vs. Stories: How Self-Awareness Makes Better Leaders
2026/06/24
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Trust, Self-Awareness, and the Stories Leaders Tell Themselves
With Lori Zukin, CEO and Founder of Zukin Leadership
Most trust problems in accounting firms aren't interpersonal. They're structural.
In this episode of Canopy Practice Success, organizational psychologist and executive coach Lori Zukin breaks down what trust actually is, why it breaks down in firms, and what leaders can do about it. Lori draws on 25 years of coaching executives across professional services, her work facilitating leadership programs for Simon Sinek's Optimism Company, and her experience running leadership immersions for high-potential accountants at Baker Tilly.
The conversation covers the psychology behind trust, self-awareness, and the stories we tell ourselves about colleagues — including a deceptively simple exercise that separates facts from opinions and immediately reduces conflict. Lori also shares the framework she uses to help leaders understand their state of mind and why getting above the line before a hard conversation changes everything.
Whether you're a partner navigating a PE transition, a manager stepping into a new leadership role, or someone who's wondered whether an executive coach might help — this episode gives you a clear and practical picture of what the work looks like.
What You'll Learn
Why most trust problems on accounting teams are structural, not interpersonalHow to break trust down into three components: capability, reliability, and intentionThe facts vs. opinions exercise that immediately reduces unnecessary conflictWhat "above the line" and "below the line" mean — and how to use it before a hard conversationWhen the right time to work with an executive coach actually isThe difference between executive coaching and life coachingWhy self-awareness outranks experience as the most important long-term leadership skillThe most overlooked leadership skill in accounting firm leaders todayWhy wisdom matters more than knowledge when it comes to long-term growthConnect With Lori
LinkedIn: linkedin.com/in/lori-zukin-19a317a/?skipRedirect=true
Subscribe to Canopy Practice SuccessIf you enjoyed this episode, be sure to subscribe and follow Canopy Practice Success wherever you listen to podcasts.
Why Timely Financials Are Table Stakes, Not the Destination, for CAS
2026/06/11
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Why Timely Financials Are Table Stakes, Not the Destination, for CAS
With Michelle Voyer, Director of Client Advisory Services at CohnReznick Advisory
Most CAS firms exert everything they have just to deliver the monthly package. That's the problem.
In this episode of Canopy Practice Success, Michelle Voyer, CPA, MBA, and Director of Client Advisory Services at CohnReznick Advisory, shares why the race to produce timely, accurate financials is where too many practices stop — and how AI and automation are finally making it possible to go further.
Michelle brings 17 years of building and scaling CAS across small firms, tech platforms, and national organizations. The conversation explores what it actually takes to move clients from basic financial reporting to real advisory relationships, how to build technology expertise without burning out your team, and why the right response to imposter syndrome is building the right network around you.
Whether you're leading a CAS team at a large firm or scaling one from scratch, this episode offers an honest, practical look at what's working, what's overhyped, and what's worth your attention right now.
What You'll Learn
Why the desire to advise — not just the tools — is the true foundation of CASHow firms get stuck producing the monthly close instead of delivering advisory valueWhy AI and automation matter most for speeding up the close, not replacing the advisorHow to build technology expertise by staying hands-on with demos and client implementationsWhy knowing the systems you didn't select is just as important as knowing the ones you didHow to help your team embrace change instead of just endure itWhat it means to be a "shepherd" for clients when you don't have every answerWhy you're probably not as far behind on AI as you thinkConnect With Michelle
LinkedIn: https://www.linkedin.com/in/michellevoyer/
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Podcast reviews
Read Practice Success Podcast podcast reviews
Alllballl 2023/11/16
Love it!!
Great podcast and awesome in-depth material that can be hard to find about the accounting industry.
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Jessie Jolles and Chris Burns

4.8265172000
Morning Wire
The Daily Wire

4.518796376
American Scandal
Audible

4.689481227
Get Sleepy: Sleep meditation and stories
Slumber Studios

4.79026375
Life is Short with Justin Long
Audible

4.714140352
Bad Friends
Bobby Lee & Andrew Santino

4.7132074
10 to Life
Annie Elise

4.76759466
Criminology
Emash Digital & Mike Ferguson, Mike Morford