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Many speculate that marketing is the business realm poised to be fundamentally reshaped by Artificial Intelligence. However, the pressing issue is the prevalent lack of technical acumen and basic AI understanding among many marketers. Decoding AI for Marketing (DAM) aims to mend this informational void, delivering insights for the technically adept and beginners alike. We demystify AI’s intricacies and furnish hands-on, applicable marketing approaches from those leading the charge. DAM will host profound conversations with top marketers and foremost AI experts, all endeavoring to decipher AI’s potential to amplify marketing’s significance and influence, and presumably, their own efficacy and organizational productivity. It’s going to be a whole new world, but not one without serious risks. Your hosts are the well-respected international marketing & AI experts Greg Stuart (CEO, Author, Investor, Speaker) and Rex Briggs (Founder/CEO, Inventor, Author, Speaker). Brought to you by MMA Global, the non-profit industry body ‘architecting a new future of marketing’ for the world’s smartest CMOs.

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Check latest episodes from Decoding AI for Marketing podcast

The Next Evolution of AI, Search, and Advertising

2026/01/27

Michael Walrath, Chairman and CEO of Yext, says today’s AI is fundamentally rewriting the rules of search, discovery, and brand visibility. Drawing on his extensive ad tech experience at DoubleClick, Yahoo, Moat, and now Yext, Walrath explains why AI-powered search is so much more powerful than traditional search—and why many current assumptions about GEO, SEO, and advertising are headed for a fast reckoning. Expanding on our episode with Bill Gross, Walrath also argues that inserting ads into AI experiences is the wrong answer, clicks are disappearing, and the future of AI marketing will look more like structured data and affiliate-style value exchange than traditional advertising. Yext CEO on Search in the Age of AI: https://www.barrons.com/video/yext-ceo-on-search-in-the-age-of-ai/F798C382-AB67-47FD-AA54-4BEA89F5F38F Yext’s Visibility Brief on Brand Visibility in AI Search: https://martech.org/yexts-visibility-brief-your-guide-to-brand-visibility-in-ai-search/ Listen on your favorite podcast app: https://pod.link/1715735755

AI Hype Vs. Reality at CES 2026

2026/01/13

Shelly Palmer, professor in residence at Syracuse and expert in all things AI, returns to the show to offer up what trends he saw at CES, and where the marketing industry is going. He explains how fast AI is changing every day, what marketers need to be doing to keep up, and why the technology is still underhyped. For Further Reading: CES 2026 Day 1: https://shellypalmer.com/2026/01/ces-2026-day-1-robot-wars/ How to Install and Setup Claude Code: https://shellypalmer.com/2026/01/how-to-install-claude-code/ MMA CMO AI Transformation Summit featuring Shelly: https://mmaglobal.com/cmo-ai-transformation-summit Listen on your favorite podcast app: https://pod.link/1715735755

The Truth About AI Chatbots in Marketing (and How It Can Be Fixed)

2025/12/02

Sid Sudhakaran, Head of Data Strategy & Engineering for North America at Kantar, explains the benefits of the company’s ambitious AI assistant: KAiA. He explains how it democratizes data, when chatbots work for marketers (and when they don’t), and the real customer pain points they are tackling each and every day. For Further Reading: Embedding Artificial Intelligence in the World’s Largest Companies Leveraging GenAI for Connected Insights Kantar forecasts ten marketing trends for 2026 strategic planning MMA and Kantar unveil how consumers are using AI More about KAiA Listen on your favorite podcast app: https://pod.link/1715735755

SEO Has Been Upended. Here’s What the Future Could Look Like

2025/10/21

Bill Gross, founder of Overture (the company that created paid search) and now ProRata.ai, says that generative AI is fundamentally rewriting the rules of search - which means marketers, advertisers, and customers must all adapt to new ways of discovering products. Gross explains ProRata’s business model, how advertising will evolve inside AI-generated results, what a fair-value model for publishers and creators might look like, and how brands can stay discoverable and trusted as attention shifts away from search pages toward GenAI chat models. For Further Reading: Generative AI Has a 'Shoplifting' Problem. This Startup CEO Has a Plan to Fix It ProRata.ai raises $40M and launches new search tool for publishers ProRata.ai Listen on your favorite podcast app: https://pod.link/1715735755

Scaling Up Your Agentic AI Marketing Team

2025/10/07

Jacob Bank, Relay.app founder and CEO, says the days of building up a huge marketing department might just be over. The Relay.app platform helps teams design and deploy custom AI agents, without losing impact. Bank explains why the old model of hiring is on the way out, why he offers step-by-step guides to users on how to effectively build agents, and how marketers can rethink scale, autonomy, and leverage in this new age. For Further Reading: After selling his last startup to Google, this founder now wants to automate mundane tasks with Relay Backed by a16z, Relay races to market with Zapier in its crosshairs The Mom Test Traction Jeff Su Jacob’s Favorite AI Agents! Listen on your favorite podcast app: https://pod.link/1715735755

The Growth of Commerce Media (and What AI’s Got to Do With It)

2025/09/23

Diaz Nesamoney, Founder, President, and CEO of Jivox, says that commerce media is fast becoming the next big wave in advertising, thanks to transaction-level data that makes personalization more precise than search and social media ever could. He explains how commerce media is growing beyond retail and how AI allows that scale, as well as the complexities marketers face when handling diverse product catalogs across multiple retail platforms. For Further Reading: The Future of Commerce Media Isn’t Retail. It's Everywhere Commerce Media Has Entered a New Era Commerce media evolves as AI, offsite, and new vertices reshape the landscape Listen on your favorite podcast app: https://pod.link/1715735755

Adobe AI and Keeping Your Brand Safe

2025/09/09

Hannah Elsakr, Vice President of New GenAI Business Ventures at Adobe, hears from enterprise marketing leaders every day about what they really need from their AI tools. She talks about why so many marketers are still hesitant to adopt AI into their workflows for true transformation, and how Adobe Firefly is helping to create commercially safe and ethically sourced generative AI to open new doors for your brand. For Further Reading: Adobe’s AI Vision: Hannah Elsakr on Empowering Creativity Responsibly Adobe Firefly and Adobe Express now feature Google’s Gemini 2.5 Flash Image Model What’s Next in the Evolution of Generative AI-Powered Marketing Listen on your favorite podcast app: https://pod.link/1715735755

Have You Automated Enough?

2025/08/26

Wade Foster, CEO and cofounder of Zapier, says the next frontier for marketers isn’t just shiny AI agents, but practical AI workflows. By weaving automation and intelligence into the systems teams already use, marketers can reduce manual tasks, accelerate lead management, and unlock new personalization at scale. Wade explains how Zapier has moved beyond basic integrations to become an orchestration layer for AI, and why this shift matters for marketing leaders looking to drive results without overhauling their entire stack. He unpacks the biggest workflow wins he’s seeing across the industry and where marketing is heading next. For Further Reading: Wade Foster in AdWeek How to analyze Facebook and LinkedIn campaign performance with AI-powered agents Listen on your favorite podcast app: https://pod.link/1715735755

Entering the Age of Supermarketers

2025/08/12

Sandeep Menon, cofounder at Auxia, says AI is quickly enabling the marketing industry to enter the age of “supermarketers” - where individuals can do the jobs of all different kinds of specialized marketers with the help of AI tools. He unpacks how agentic AI is changing the game by creating tools to compress roles, accelerate experimentation, and drive deeper personalization at scale. From lifecycle decisioning to AI-powered analyst agents, Sandeep shares real-world applications and explains how marketers can set guardrails, gain explainability, and finally unlock the value of first-party data - and avoid the AI marketing content that feels overly spammy. For Further Reading: The Anthropic Vending Machine Test: https://www.inc.com/ben-sherry/an-ai-ran-a-vending-machine-for-a-month-and-proved-it-couldnt-even-handle-passive-income/91207636 More about Auxia: https://www.auxia.io/en The One to One Future (book): https://www.amazon.com/One-Future-Don-Peppers/dp/0385485662 Listen on your favorite podcast app: https://pod.link/1715735755

How AI Aids Your Go-To-Market Strategy

2025/07/29

Paul Yacoubian, founder and CEO at Copy.ai, is on a mission to cut down go-to-market bloat. One big way that AI can help marketers, especially at larger organizations, is in creating standardized content creation processes - and integrating those outputs into existing companies at the organization. It can mean efficiency and scale that saves thousands of employees time, and can increase the satisfaction of thousands of customers. Paul chats with Greg and Rex about how Copy.ai generates marketing and sales content, the importance of workflow-based solutions over isolated AI tools, and how to enhance customer experience. For Further Reading: Learn more about Copy.ai: https://www.copy.ai/ Learn more about Paul: https://www.linkedin.com/in/paulyacoubian/ NotebookLM: https://notebooklm.google.com/ AI productivity study: https://fortune.com/2025/07/20/ai-hampers-productivity-software-developers-productivity-study/ Listen on your favorite podcast app: https://pod.link/1715735755

The Challenges of AI Marketing in Heavily-Regulated Industries

2025/07/01

Steve Erbentraut, Managing Director at Marketbridge, works with clients every day in highly regulated industries who are caught in a tug of war: innovate with AI enough to beat out the competition, but minimize risks so as not to break down the trust of customers. It’s a delicate dance, and Erbentraut spells out what it means for implementing AI solutions in the marketing arms of organizations in the financial services, healthcare, and other regulated sectors. For Further Reading: Marketing AI Implementation Checklist More from Steve The AI Conundrum Listen on your favorite podcast app: https://pod.link/1715735755

Marketing Will Be Upended Sooner Than You Think

2025/06/10

Vikrant Batra, cofounder of Maximon.ai and former CMO at HP, says that if you aren’t already well on your way in your AI journey, your marketing organization is in serious trouble. He details why he left his former corporate employer to strike out in an AI business, how fast change is coming, and why the financial side of companies will be coming for the marketing department - if they haven’t already. And he shares why traditional marketing organizations and artificial intelligence are on a collision course. For Further Reading: Learn more about Vikrant Batra: https://www.linkedin.com/in/vikrant-batra/ Maximon: https://www.maximon.ai/ Listen on your favorite podcast app: https://pod.link/1715735755

AI Is Upending Media Planning and Buying

2025/05/27

Mark Polyak, Chief Product and Technology Officer at MINT.ai, says that embedding agents is transforming every step of the advertising resource management process. He explains how his background in counterterrorism helps shape his approach to AI and data integration today. Plus, he shares how MINT.ai is using multi-agent systems, synthetic data, and emerging protocols like MCP to help marketers do their jobs better. For Further Reading: Learn more about MINT.ai: https://www.mint.ai/ Building Effective Agents (Anthropic): https://www.anthropic.com/engineering/building-effective-agents Listen on your favorite podcast app: https://pod.link/1715735755

Why AI Isn’t Enough for a Winning Marketing Strategy

2025/05/13

Doug McColgin, Director of Marketing Strategy at UScellular, says that AI tools aren't enough to build an effective marketing strategy. As more and more companies adopt AI, the playing field will be leveled when it comes to productivity gains. But McColgin thinks AI can be used in more creative ways to differentiate from your competitors. He explains the tests his organization has done, and how two foundational frameworks—Clay Christensen’s Jobs-to-be-Done and Eliyahu Goldratt’s Theory of Constraints—can shape smarter, more strategic AI adoption - focusing on problems, not products. For Further Reading: Jobs to Be Done Theory: https://www.christenseninstitute.org/theory/jobs-to-be-done/ Theory of Constraints: https://www.tocinstitute.org/theory-of-constraints.html#:~:text=Eliyahu%20Goldratt,with%20infinite%20sales%20or%20profit Listen on your favorite podcast app: https://pod.link/1715735755

AI Adoption and Experiments with Microsoft’s Jen Kattula

2025/04/29

Jen Kattula, CMO at Microsoft Advertising, has been testing out ways to improve the jobs of marketers through AI - while at the same time trying to improve organizational effectiveness. She shares use cases from Microsoft, how she thinks about agents and human intervention, and the hurdles around getting people trained up and in the habit of using AI. For Further Reading: More about the AI Agents Hackathon from Microsoft: https://microsoft.github.io/AI_Agents_Hackathon/ Navigating AI and Marketing: https://www.youtube.com/watch?v=_oKvEZCW_V0 3 Ways Marketers Can Accelerate Their Creativity with AI: https://www.adweek.com/sponsored/3-ways-marketers-can-accelerate-their-creativity-with-generative-ai/ Listen on your favorite podcast app: https://pod.link/1715735755