Advertise on podcast: The Premium Mindset

A KPI you've reported on every single week for years… that's been quietly capping your revenue the entire time. That's exactly what Evan uncovered inside Coconut Cleaning — and it could be worth an extra $1 million a year.In this episode of Premium Mindset, Cameron and Evan take a deep dive into the lifetime value of your existing customer base and the single greatest lever to grow both top line and bottom line: the customers you've already paid to acquire. Evan walks through the moment he realized the team wasn't tracking how many recurring Coconut Club members actually needed service — they were tracking a percentage of a 40% bandwidth cap, a number engineered to spit out the same result every month no matter what. The fix changes everything about how they route vans, set demand, and measure real growth.This is a raw, in-the-weeds look at why data integrity is the only thing that tells you where to act.In this episode, we cover: Why the most profitable dollars come from customers you've already acquired How a "responsible" 40% KPI quietly hid a seven-figure revenue leak The difference between measuring against bandwidth vs. measuring true demand How getting members from 2 services a year to 4 adds $1M in revenue Why demand creation comes first and bandwidth second The new rolling KPI: how many club members you have, churn, and quarterly completion How AI is changing the game for pulling clean, consistent numbers in your business.If you run a service business and think your recurring revenue model is healthy - this episode will show you exactly where to question everything before a hidden metric costs you years.Subscribe to Premium Mindset for weekly conversations on entrepreneurship, leadership, and scaling profitable home service businesses.If you're interested in becoming a Coconut Cleaner franchise owner, visit us at: https://coconutcleaningco.com/franchise/Also check out: https://coconutcleaningco.com/Join the 1% Club: https://www.cameronbawden.com/Check out the previous episode: https://www.youtube.com/watch?v=uArqnoXuZ2cFor more tools, templates & business frameworks,Follow us on social mediaCameron Bawden's Instagram: @cbawdenEvan Ritchey Instagram: @evan.p.ritchey

Four vans totaled in 48 hours. A $170,000 hit. And we didn't change a single thing about how we run our business.In this episode, we break down the true cost of staying premium — and why an entrepreneur mindset means making the hard call even when it hurts financially. This is real business motivation from 9 years in the trenches.What we cover:The full story: 4 vans, 48 hours, $170K goneWhy we rebuilt the fleet the exact same premium wayThe "premium tax" and what it actually costs to maintain a world-class brandHow a millionaire mindset reframes loss as long-term investmentWhy the business mindset that costs more up front wins every timeIf you're serious about service business scaling, brand building, or developing an entrepreneur mindset that doesn't cut corners — this episode is for you.Subscribe to Premium Mindset for weekly conversations on entrepreneurship, leadership, and scaling profitable home service businesses.If you're interested in becoming a Coconut Cleaner franchise owner, visit us at: https://coconutcleaningco.com/franchise/ Also check out: https://coconutcleaningco.com/ Join the 1% Club: https://www.cameronbawden.com/ Check out the previous episode: https://www.youtube.com/watch?v=Wa7HOXLJJKQFor more tools, templates & business frameworks, Follow us on social mediaCameron Bawden's Instagram: @cbawdenEvan Ritchey Instagram: @evan.p.ritchey

The people around you are either pulling you up or pulling you down financially. In this episode of Premium Mindset, Cameron and Evan break down how your circle directly affects your income — and what to do about it.If you want to know how to network and build connections with people who actually elevate your life, this is the conversation you need to hear. Two entrepreneurs who've built and scaled home service businesses to 8-figures share the organic approach to networking, how to stop forcing connections, and why who you know matters more than what you know.In this episode:Why your financial circle defines your ceilingHow to build authentic, organic connectionsThe exact framework to enter any room with confidenceIf you're a business owner wondering how to expand your network, this episode is for you.Subscribe to Premium Mindset for weekly conversations on entrepreneurship, leadership, and scaling profitable home service businesses.If you're interested in becoming a Coconut Cleaner franchise owner, visit us at: https://coconutcleaningco.com/franchise/ Also check out: https://coconutcleaningco.com/ Join the 1% Club: https://www.cameronbawden.com/ Check out the previous episode:For more tools, templates & business frameworks, Follow us on social mediaCameron Bawden's Instagram: @cbawdenEvan Ritchey Instagram: @evan.p.ritchey

Most business owners finish Q1 and either celebrate or make excuses. The ones who actually scale do something different — they study it.In this episode, Evan breaks down how a single operational blind spot cost Coconut Cleaning $60,000 a month — not because of the market, not because of bad leads, but because of a decision that seemed responsible at the time. Cameron gets equally honest about missing a major growth goal for the 1% Club and exactly what he's restructuring to fix it heading into Q2.This is what a real quarterly business review looks like.In this episode, we cover: How a $40K repair decision quietly turned into a $60K/month revenue leakWhy having enough leads doesn't matter if your operations can't fulfill themWhat real ownership looks like beyond just saying "that's on me"How to identify the metrics that tell you when something is quietly going wrongCameron's honest pivot when a big goal doesn't go as plannedWhy customer experience has to be the foundation of every quarterly goal you setHow to cut what isn't working and double down on what is — before Q2 gets away from youIf you're a business owner heading into Q2 wondering why Q1 didn't go the way you planned — this episode will show you exactly where to look.Subscribe to Premium Mindset for weekly conversations on entrepreneurship, leadership, and scaling profitable home service businesses.If you're interested in becoming a Coconut Cleaner franchise owner, visit us at: https://coconutcleaningco.com/franchise/   Also check out: https://coconutcleaningco.com/    Join the 1% Club: https://www.cameronbawden.com/ Check out the previous episode: https://www.youtube.com/watch?v=RZife0YdQecFor more tools, templates & business frameworks, Follow us on social mediaCameron Bawden's Instagram: @cbawdenEvan Ritchey Instagram: @evan.p.ritchey

How do you scale your business without getting stuck working in it forever? It starts by fixing the trap most entrepreneurs don’t even realize they’re in.Most business owners think working harder is the answer — but in reality, their hustle is what’s keeping them stuck.In this episode of Premium Mindset, we break down why so many entrepreneurs build businesses that feel like a job, and what it actually takes to step out of the day-to-day and start scaling.If you’ve ever felt like your business owns you instead of the other way around — this is why.In this episode, we cover:• Why your work ethic can actually hold your business back• The difference between a hustler and a true business owner• How to identify what’s keeping you stuck in your business• The “vacation test” that exposes weak systems• Why most businesses can’t run without the owner• The 9 key areas every business needs to scale and exitIf you’re an entrepreneur, founder, or business owner trying to scale your business, get out of the day-to-day, and build something that actually gives you freedom — this episode will change how you think.Subscribe to Premium Mindset for weekly conversations on entrepreneurship, leadership, productivity, and scaling profitable service businesses.If you're interested in becoming a Coconut Cleaner franchise owner, visit us at: https://coconutcleaningco.com/franchise/   Also check out: https://coconutcleaningco.com/    Join the 1% Club: https://www.cameronbawden.com/ Check out the previous episode: https://www.youtube.com/watch?v=m9KaZdqRpqkFor more tools, templates & business frameworks, Follow us on social mediaCameron Bawden's Instagram: @cbawdenEvan Ritchey Instagram: @evan.p.ritchey

How to scale your business faster? It starts with one skill most entrepreneurs ignore: resourcefulness.Every business owners biggest asset in business isn’t money, intelligence, or connections — it’s your ability to solve problems, think creatively, and figure things out when resources are limited.In this episode of Premium Mindset, we break down how entrepreneurs and business owners can grow, scale, and build more profitable companies by becoming more resourceful.Most business owners hit a ceiling because they treat problems as roadblocks instead of opportunities. The top 1% think differently — they ask: “How can I make this work?”In this episode, we cover:• Why 98% of businesses never break $3M in revenue• How to grow your business without more money• The difference between “I can’t afford it” vs “How can I afford it?”• Real examples of saving $100K+ through better thinking• How to use resourcefulness in sales, hiring, and operations• The mindset shift required to scale your businessIf you’re an entrepreneur, founder, or business owner looking to scale your business, make more money, and build a more efficient company — this episode will change how you think.Subscribe to Premium Mindset for weekly conversations on entrepreneurship, leadership, productivity, and scaling profitable service businesses.If you're interested in becoming a Coconut Cleaner franchise owner, visit us at: https://coconutcleaningco.com/franchise/ Also check out: https://coconutcleaningco.com/ Join the 1% Club: https://www.cameronbawden.com/ Check out the previous episode: https://www.youtube.com/watch?v=7rlaBlvOqJwFor more tools, templates & business frameworks, Follow us on social mediaCameron Bawden's Instagram: @cbawdenEvan Ritchey Instagram: @evan.p.ritchey

If your team is busy all day but the most important work still isn’t getting done, you don’t have a productivity problem. You have a clarity problem. This is real-time insight from founders actively scaling multi-million-dollar service brands.In this episode of Premium Mindset, we break down the ABC Framework of Responsibility — a simple system that helps business owners create clarity, prioritize the right work, and eliminate confusion inside their team. If you’re wondering:• Why do my employees seem busy but nothing important gets finished?• How do I prioritize responsibilities inside my business?• How do I make my team more efficient without micromanaging?• How do great leaders decide what actually matters most?This episode answers it.Whether you run a carpet cleaning company, pest control business, HVAC company, plumbing business, or any local service company, this is a tactical framework for improving team productivity and leadership clarity as your company grows. Subscribe to Premium Mindset for weekly conversations on entrepreneurship, leadership, productivity, and scaling profitable service businesses.If you're interested in becoming a Coconut Cleaner franchise owner, visit us at: https://coconutcleaningco.com/franchise/ Also check out: https://coconutcleaningco.com/ Join the 1% Club: https://www.cameronbawden.com/ Check out the previous episode: https://www.youtube.com/watch?v=aQ4BDQhvaXsFor more tools, templates & business frameworks, Follow us on social mediaCameron Bawden's Instagram: @cbawdenEvan Ritchey Instagram: @evan.p.ritchey

If your business would collapse because ONE lead source disappeared, You don’t have a scalable service business. You have a dependency.In this episode of The Premium Mindset, we break down how to build predictable, diversified customer acquisition for home service businesses.If you’re wondering:• How do I get more customers consistently?• How do I scale my service business past $1M?• What’s the best marketing strategy for local businesses?• How many lead sources should I actually have?This episode answers it.Whether you run carpet cleaning, pest control, HVAC, plumbing, or any local service business — this is a tactical breakdown of how to grow without relying on one marketing channel.This is real-time insight from founders actively scaling multi-million dollar service brands.No fluff. Just execution.Subscribe to Premium Mindset for weekly conversations on building profitable, scalable businesses.If you're interested in becoming a Coconut Cleaner franchise owner, visit us at: https://coconutcleaningco.com/franchise/   Also check out: https://coconutcleaningco.com/    Join the 1% Club: https://www.cameronbawden.com/ Check out the previous episode: https://www.youtube.com/watch?v=jdOutowrUNYFor more tools, templates & business frameworks, Follow us on social mediaCameron Bawden's Instagram: @cbawdenEvan Ritchey Instagram: @evan.p.ritchey

In this episode of Premium Mindset, we break down what actually separates stuck operators from scalable founders. From identifying the right KPIs to building SOPs around them, to aligning your entire team toward one clear financial target — this is the playbook we’ve used to build and scale multi-million dollar service businesses.97% of business owners never break $3 million in revenue — and it’s not because they aren’t working hard. It’s because they lack direction, alignment, and the systems required to scale cleanly and profitably.If you’re a business owner, entrepreneur, or founder trying to grow from $1M to $5m, or $5M to $10M, this episode walks through the exact frameworks we use inside our companies and inside the 1% Club.Subscribe to Premium Mindset for weekly conversations on building profitable, scalable businesses.If you're interested in becoming a Coconut Cleaner franchise owner, visit us at: https://coconutcleaningco.com/franchise/ Also check out: https://coconutcleaningco.com/ Join the 1% Club: https://www.cameronbawden.com/ Check out the previous episode: https://www.youtube.com/watch?v=YGH7nHe0Wt0&feature=youtu.beFor more tools, templates & business frameworks, Follow us on social mediaCameron Bawden's Instagram: @cbawdenEvan Ritchey Instagram: @evan.p.ritchey

Are you constantly changing priorities, putting out fires, and wondering why your best employees eventually leave?In this episode of Premium Mindset, we break down one of the biggest silent killers in business: unclear leadership and poor time management.If you’re a business owner, entrepreneur, founder, or CEO trying to scale your company, this episode will expose why your team feels overwhelmed, why growth stalls, and why A-players quietly walk away.If you’ve ever:• Told your team something was urgent… then forgot about it the next day• Felt like your business is always in chaos• Lived in constant firefighting mode instead of strategic growth• Lost a high-performing employee and realized you might have been the bottleneckThis episode is for you.• We break down the 4 Time Management Quadrants for entrepreneurs and explain how most leaders operate in urgency instead of intentional business growth. You’ll learn how to:• Identify your company’s true constraint of growth• Prioritize what actually moves revenue and profit• Stop mistaking busy for productive• Align your leadership team around clear business priorities• Scale your business without burning out your employeesThis isn’t theory. This is real-world experience from scaling, selling, and managing fast-growing companies.Subscribe to Premium Mindset for weekly conversations on building profitable, scalable businesses.If you're interested in becoming a Coconut Cleaner franchise owner, visit us at: https://coconutcleaningco.com/franchise/ Also check out: https://coconutcleaningco.com/ Join the 1% Club: https://www.cameronbawden.com/ Check out the previous episode: https://www.youtube.com/watch?v=zFmtP3FQS3gFor more tools, templates & business frameworks, Follow us on social mediaCameron Bawden's Instagram: @cbawdenEvan Ritchey Instagram: @evan.p.ritchey

Why are most entrepreneurs stuck even when the opportunity to scale is right in front of them?In this episode of Premium Mindset, we break down the real reason business owners hesitate to invest in growth. From increasing gross profit margins to calculating enterprise value, this conversation dives into what separates the 1% from everyone else.We unpack a real example where one strategic shift created $20,000 per month in savings — adding over $1.5 million in enterprise value. This episode covers business scaling strategy, ROI on mentorship, hiring A-players, pricing optimization, vendor negotiations, and how to think like a serious operator.If you’re a business owner, CEO, or entrepreneur looking to grow faster, increase profitability, and make smarter investment decisions, this episode will challenge how you think about money and execution.The question is simple: Are you actually committed to growth — or just consuming information?Subscribe to Premium Mindset for weekly conversations on building profitable, scalable businesses.If you're interested in becoming a Coconut Cleaner franchise owner, visit us at: https://coconutcleaningco.com/franchise/ Also check out: https://coconutcleaningco.com/ Join the 1% Club: https://www.cameronbawden.com/ Check out the previous episode: • We Critiqued Our Own Sales Calls Live (Liv... For more tools, templates & business frameworks, Follow us on social mediaCameron Bawden's Instagram: @cbawdenEvan Ritchey Instagram: @evan.p.ritchey

What does it really take to scale a business from $10 million to $20 million in revenue? In this episode of The Premium Mindset, business owners Evan Ritchey and Cameron Bawden break down the real decisions, risks, and capital commitments required to unlock the next stage of growth.Despite already succeeding with traditional marketing channels, they explain why they are investing heavily into a door-to-door sales strategy, how higher customer acquisition costs can still drive profitability, and why the most successful entrepreneurs are willing to get uncomfortable before the results show up. This episode dives deep into founder mindset, scaling strategy, cash deployment, and how the 1% think about growth differently than the average business owner. If you’re a CEO, founder, or entrepreneur looking to scale your company without relying on a single marketing channel, this conversation will reshape how you think about risk, execution, and long-term expansion.If you're interested in becoming a Coconut Cleaner franchise owner, visit us at: https://coconutcleaningco.com/franchise/ Also check out: https://coconutcleaningco.com/ Join the 1% Club: https://www.cameronbawden.com/ Check out the previous episode: https://www.youtube.com/watch?v=ZURZyd3gSfEFor more tools, templates & business frameworks, Follow us on social mediaCameron Bawden's Instagram: @cbawdenEvan Ritchey Instagram: @evan.p.ritchey

In this episode of The Premium Podcast, Evan Ritchey and Cameron Bawden do something most business owners avoid - they listen to real, unfiltered sales calls from their own company and break them down live.We analyze what worked, what didn’t, and how small communication mistakes can cost you thousands in lost revenue. From building value before price, to handling objections, to why itemized pricing kills deals — this episode is a masterclass in sales leadership.If you have a business owner, sales team leader, take inbound calls, or want to scale without losing quality, this is a must-watch.If you're interested in becoming a Coconut Cleaner franchise owner, visit us at: https://coconutcleaningco.com/franchise/   Also check out: https://coconutcleaningco.com/    Join the 1% Club: https://www.cameronbawden.com/ Check out the previous episode: https://www.youtube.com/watch?v=JDZXI3Z_WLAFor more tools, templates & business frameworks, Follow us on social mediaCameron Bawden's Instagram: @cbawdenEvan Ritchey Instagram: @evan.p.ritchey

If you’re a business owner or founder and you’re not taking social media seriously, this episode may be your wake-up call.In this episode of Premium Mindset, Evan Richie and Cameron Bawden break down why home service business owners who ignore organic social media, personal branding, and consistency are setting themselves up to be irrelevant in the next few years.They share real stories from scaling Coconut Cleaning from $10K/month to $60–$80K/month in under 90 days, how influencer marketing actually works for local service businesses, and why authenticity always beats polished, fake content.If you're interested in becoming a Coconut Cleaner franchise owner, visit us at: https://coconutcleaningco.com/franchise/   Also check out: https://coconutcleaningco.com/    Join the 1% Club: https://www.cameronbawden.com/ Check out the previous episode: https://www.youtube.com/watch?v=XUd54LIhIL4For more tools, templates & business frameworks, Follow us on social mediaCameron Bawden's Instagram: @cbawdenEvan Ritchey Instagram: @evan.p.ritchey

What happens when leaders stop enforcing standards in their business?In this episode of Premium Mindset, business owners Cameron Bawden and Evan Ritchey share real-world stories about how small lapses in standards quietly destroy culture, customer experience, and long-term growth.If you’re a business owner struggling with accountability, employee performance, or maintaining a premium brand, this episode will help you set non-negotiable standards and actually enforce them.The importance of written SOPs, policies, and auditsHow small behaviors signal big leadership problemsHow customers notice what owners ignoreHow enforcing standards leads to better retention, referrals, and revenueIf you're interested in becoming a Coconut Cleaner franchise owner, visit us at: https://coconutcleaningco.com/franchise/ Also check out: https://coconutcleaningco.com/ Join the 1% Club: https://www.cameronbawden.com/ Check out the previous episode: https://www.youtube.com/watch?v=z3-N-8a9i54For more tools, templates & business frameworks, Follow us on social mediaCameron Bawden's Instagram: @cbawdenEvan Ritchey Instagram: @evan.p.ritchey