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Most people picture cranberries floating in water—but that is only one brief part of a year-round farming operation. In this episode of the AgCulture Podcast, Paul speaks with fifth-generation Wisconsin cranberry grower Amber Bristow about how cranberries are actually grown, harvested, protected, and marketed. Amber takes us inside her family’s 250-acre cranberry marsh, explaining the specialized equipment, water systems, pollination, winter flooding, and long-term planning required to produce the crop. The conversation also explores the business behind the berries. Amber explains how her family markets its crop through Ocean Spray, how quality and payment are determined, and how growers manage cash flow without knowing their final price until months after harvest. Amber also shares why she created Cranberry Chats, what agriculture can learn from specialty-crop growers, and whether those infamous cranberry spiders are real. Whether you farm, work in agriculture, or have simply wondered how cranberries get from a Wisconsin marsh to your table, this episode offers a fascinating look inside one of agriculture’s most distinctive industries. Follow Amber on Instagram: @cranberrychats Check out her website: https://cranberrychats.com/ MEET THE GUEST Amber Bristow is a fifth-generation cranberry grower raising the beginning of the sixth generation on her family’s farm in west-central Wisconsin. Amber grew up working on the family’s cranberry marsh before leaving Wisconsin to study sports management and work in minor-league baseball. She eventually returned to join the family operation, where she now works alongside her husband, parents, cousin, and farm team. Through her social media platform, Cranberry Chats, Amber gives people a behind-the-scenes look at cranberry farming, challenges common misconceptions, shares unique cranberry recipes, and helps consumers better understand the people and work behind the crop. Amber is also involved with the Wisconsin State Cranberry Growers Association’s communications efforts and the Wisconsin Cranberry Board, supporting industry education, promotion, and research. ABOUT THE PODCAST Discover the world of agriculture with the "Ag Culture Podcast".This podcast will be a gateway for those passionate about agriculture to explore its global perspectives and innovative practices. Join Paul as he shares his experiences in the agricultural industry, his travels, and encounters with important figures around the world. Available on YouTube, Spotify, and Apple Podcasts. Subscribe at http://www.agculturepodcast.com and keep an eye out for future episodes, bringing insights and stories from the vibrant world of agriculture.

If you buy a $500,000 piece of farm equipment, do you actually have the right to fix it yourself? That question has been at the center of a years-long fight over agricultural equipment repair—and it has now reached a major turning point. In this episode of the AgCulture Podcast, Paul sits down with longtime right-to-repair advocate Willie Cade to unpack the proposed $99 million John Deere class action settlement, the separate FTC settlement, and what both could mean for farmers who own Deere equipment. The FTC settlement requires Deere, for 10 years and subject to court approval and oversight, to make repair resources available to farmers and independent repair providers on terms equivalent to those available to authorized dealers. Willie explains how the litigation developed, what plaintiffs alleged about Deere's control over diagnostic software and repair tools, and why he believes the bigger issue goes beyond one manufacturer or one settlement. Paul and Willie also walk through the choices facing farmers receiving class-action notices—including filing a claim, objecting, opting out, or doing nothing—while making clear that farmers should evaluate those choices for themselves and seek legal advice when appropriate. The current deadlines are December 4, 2026 to object or opt out and December 31, 2026 to submit a claim, with a final approval hearing scheduled for January 19, 2027. The conversation ultimately goes much further than repairing tractors. Willie argues that as machinery becomes increasingly software-driven, agriculture needs to think seriously about what ownership means—and who controls the increasingly valuable data generated by the machines farmers purchase and operate. MEET THE GUEST Willie Cade has spent more than nine years advocating for farmers' right to repair their own equipment, combining a deep interest in technology and ownership with a unique family connection to the agricultural machinery industry. His grandfather, Theo Brown, spent decades with John Deere, serving as Chief Engineer and holding 158 patents. Willie now directs the Theo Brown Society, which preserves and celebrates that engineering legacy. Willie has testified before the U.S. House Judiciary Committee, briefed Federal Trade Commission staff on agricultural equipment repair issues, and serves on the board of Repair.org. Through Graceful Solutions LLC, Willie also consults with law firms involved in agricultural antitrust litigation, including litigation concerning Deere's repair restrictions. His career extends well beyond agriculture. Willie founded PC Rebuilders & Recyclers, a Microsoft Authorized Refurbisher that employed more than 300 formerly incarcerated individuals, and has co-authored roughly 25 peer-reviewed papers on electronics sustainability through NSF-funded research with Rochester Institute of Technology. He is also CEO of Kamo Nano Solutions, a startup working on nanowire solar-cell technology. His work today sits at the intersection of technology, ownership, repair, competition, and farm data—questions that will become increasingly important as agricultural machinery becomes more connected, computerized, and autonomous. ABOUT THE PODCASTDiscover the world of agriculture with the "Ag Culture Podcast".This podcast will be a gateway for those passionate about agriculture to explore its global perspectives and innovative practices.Join Paul as he shares his experiences in the agricultural industry, his travels, and encounters with important figures around the world.Available on YouTube, Spotify, and Apple Podcasts.Subscribe at http://www.agculturepodcast.com and keep an eye out for future episodes, bringing insights and stories from the vibrant world of agriculture.

For years, it appeared that the entire American egg industry was heading toward cage-free production. State governments passed new housing requirements. Major retailers, restaurant chains and food-service companies made cage-free commitments. Egg producers invested billions of dollars in new barns, equipment and management systems to meet that expected demand. But the transition has not gone quite as predicted. Today, cage-free hens represent roughly half of U.S. egg production—and that growth has begun to level off. In markets where consumers still have a choice, many continue buying conventionally produced eggs because they remain the most affordable option. In this episode, Paul sits down with Steve Walcott of Big Dutchman to explore how housing regulations, retailer commitments and consumer purchasing decisions have reshaped the laying-hen industry. Steve explains why changing the equipment was often easier than changing the way farms managed their birds, how the European transition differed from the American experience and why producers are once again investing in conventional housing. They also discuss how avian influenza changed biosecurity and farm design, why some producers are splitting large operations across multiple locations and how equipment companies prepare for rules that may change faster than farms can adapt. This is a practical look at what happens when legislation, consumer expectations, farm economics and biological risk all collide inside one agricultural industry. MEET THE GUEST Steve Walcott is Vice President of Sales for Big Dutchman’s U.S. and Canada Egg Business Unit. He works with egg producers, distributors, installers, and industry partners to develop practical equipment solutions that support efficient, reliable, and sustainable commercial egg production. With a strong understanding of the operational realities facing poultry producers, Steve brings a field-informed perspective to discussions about housing systems, automation, production performance, and the future of the egg industry. ABOUT THE PODCASTDiscover the world of agriculture with the "Ag Culture Podcast".This podcast will be a gateway for those passionate about agriculture to explore its global perspectives and innovative practices.Join Paul as he shares his experiences in the agricultural industry, his travels, and encounters with important figures around the world.Available on YouTube, Spotify, and Apple Podcasts.Subscribe at http://www.agculturepodcast.com and keep an eye out for future episodes, bringing insights and stories from the vibrant world of agriculture.

What does it take to move thousands of cattle or sheep across an ocean—and why do importing countries want live animals rather than packaged meat? Australia’s livestock export industry connects producers across northern and western Australia with markets throughout Southeast Asia and the Middle East. It is a complex supply chain involving farms, exporters, quarantine facilities, veterinarians, livestock vessels, overseas feedlots and processors. It also plays an important role in food security for countries that cannot produce enough livestock domestically or lack the cold-chain infrastructure needed to distribute refrigerated meat. In this episode, Paul speaks with Mark Harvey-Sutton of the Australian Livestock Exporters’ Council about how the trade works—from selecting animals and preparing them for transport to caring for thousands of livestock during voyages lasting anywhere from four days to three weeks. They also examine Australia’s controversial decision to phase out live sheep exports by sea in 2028. Following a major animal-welfare failure in 2018, the industry introduced substantial reforms that dramatically reduced mortality. Yet despite those improvements, the government moved forward with the ban. Mark explains how the decision is already affecting sheep numbers, processing capacity and rural communities in Western Australia. More importantly, the conversation raises a question relevant to every agricultural sector: What happens when public opinion and political pressure become more influential than evidence, industry reform and the realities of food production? MEET THE GUEST Mark Harvey-Sutton was appointed as Chief Executive Officer and Company Secretary of the Australian Livestock Exporters’ Council on 18 January 2019. Previous to ALEC, Mark was the Manager of Rural Affairs at NFF, the a/g CEO of the Sheepmeat Council of Australia and Policy Director of Cattle Council of Australia. Before joining those organisations Mark worked for the Australian Government across a range of roles and issues including as Assistant Director, Meat and Livestock Policy at the then Department of Agriculture Fisheries and Forestry, and as Departmental Liaison Officer for the Minister for Regional Australia, Regional Development and Local Government. Mark holds a Bachelor of Laws for James Cook University, a Graduate Diploma of Legal Practice from the Australian National University and is a Graduate of the Australian Institute of Company Directors. Mark is also admitted as a Lawyer in the Supreme Court of the Australian Capital Territory.ABOUT THE PODCASTDiscover the world of agriculture with the "Ag Culture Podcast".This podcast will be a gateway for those passionate about agriculture to explore its global perspectives and innovative practices. Join Paul as he shares his experiences in the agricultural industry, his travels and encounters with important figures around the world.Available on YouTube, Spotify and Apple Podcasts.Subscribe at http://www.agculturepodcast.com and keep an eye out for future episodes, bringing insights and stories from the vibrant world of agriculture.

A freestall may look like a fairly simple piece of bent steel. But behind its modern design lies decades of observation, experimentation, failure and research into how cows naturally move, rest and behave. John de Jonge grew up on a dairy farm in British Columbia before entering agricultural manufacturing and dairy barn equipment. In the 1990s, he became part of a small group that began using time-lapse video and early sensor technology to study cows in pasture and inside freestall barns. What they discovered challenged many of the industry’s assumptions. Freestalls were often too short, too narrow and too restrictive. Neck rails were positioned incorrectly. Pipes were placed in the cow’s natural movement path. The industry had focused heavily on the strength and durability of the steel—but not enough on how the cow actually used the space. In this episode, John shares how that research helped reshape freestall design around the world. He and Paul also examine why the “best” housing system depends on climate, bedding, manure handling, labor and management—and why copying a successful neighboring dairy can still end badly. The technology inside dairy barns continues to change, but one principle has not: the entire system is only as strong as the environment it creates for the individual cow. Listen now! MEET THE GUEST John de Jonge grew up on his family’s dairy farm in Pitt Meadows, British Columbia, where he developed an early interest in machinery, manufacturing and dairy housing. After studying agricultural mechanics and engineering at Olds College, John worked in several manufacturing environments before purchasing a small agricultural fabrication business at age 25. He went on to help develop and expand dairy housing equipment across North America and international markets. During the 1990s, John worked alongside researchers, veterinarians and other industry specialists to study cow behavior using time-lapse video and early sensor technology. That work helped challenge conventional assumptions about freestall dimensions, neck-rail placement and the space cows require to rise, rest and move naturally. John is now focused on InBarn, where he continues to help dairy producers and their advisors design facilities around cow comfort, management realities and long-term operational performance. ABOUT THE PODCAST Discover the world of agriculture with the "Ag Culture Podcast".This podcast will be a gateway for those passionate about agriculture to explore its global perspectives and innovative practices.Join Paul as he shares his experiences in the agricultural industry, his travels, and encounters with important figures around the world.Available on YouTube, Spotify, and Apple Podcasts.Subscribe at http://www.agculturepodcast.com and keep an eye out for future episodes, bringing insights and stories from the vibrant world of agriculture.

Agriculture runs on more than data. It runs on judgment. The experienced operator who knows when the weather forecast doesn’t quite feel right. The manager who can recognize a problem before it shows up clearly in the numbers. The farmer who has spent 20 years learning which constraints matter most when there is no perfect answer. But much of that knowledge has never been written down—and as experienced farmers and operators leave the industry, it can disappear with them. In this episode of the AgCulture Podcast, Paul sits down with Shail Khiyara, CEO of SWARM Engineering and co-author of Agentic Artificial Intelligence, to explore how AI could change that. Shail argues that the biggest opportunity isn’t replacing the operator. It’s giving operators the ability to combine decades of human experience with real-time data, optimization, and AI-supported decision-making. They explore the “decision gap” between when information becomes available and when a good decision actually gets made, why operators lose enormous amounts of time gathering and reconciling information, and how decision fatigue causes valuable opportunities to simply go unaddressed. The conversation also digs into the difference between general-purpose AI tools and vertical AI designed specifically for agriculture, why context may matter more than raw intelligence, and how farmers should identify their first AI use cases. From forage harvest decisions on a dairy farm to fruit allocation and global seafood supply chains, this episode moves AI away from hype and toward a much more practical question: Can AI help the people who actually run agriculture make better decisions, faster, without losing the human judgment that made them good operators in the first place? MEET THE GUEST Shail Khiyara is the CEO of SWARM, a decision intelligence company for the operators who feed the world, and the co-author of "Agentic Artificial Intelligence" a Forbes Top 10 tech book. He has co-authored earlier books on intelligent automation, and his work has appeared in Forbes, the Wall Street Journal, the Financial Times, and CIO.SWARM recently raised a $10M Series A. A recent example of Shail's writing is his AgFunder News piece, "Farming knowledge is dying but AI can save it," which argues that when farmers retire without a successor, the operational wisdom they've built over decades disappears with them, and makes the case for AI as a way to capture that knowledge before it's gone. ABOUT THE PODCAST Discover the world of agriculture with the "Ag Culture Podcast". This podcast will be a gateway for those passionate about agriculture to explore its global perspectives and innovative practices. Join Paul as he shares his experiences in the agricultural industry, his travels and encounters with important figures around the world. Available on YouTube, Spotify and Apple Podcasts. Subscribe at http://www.agculturepodcast.com and keep an eye out for future episodes, bringing insights and stories from the vibrant world of agriculture.

Most Americans know George Washington Carver as “the Peanut Man.” But peanuts are actually one of the least interesting parts of his story. In this solo episode of the AgCulture Podcast, Paul goes beyond the familiar version of Carver’s life to explore how he approached one of the biggest agricultural challenges facing the American South: How do you build resilient farms and rural communities when the entire system has become dependent on a single cash crop? Carver saw agriculture as an interconnected system of healthy soil, diverse crops, household nutrition, local resources, farmer education, and viable markets. Working with farmers who often had little money to invest, he developed practical ways to restore depleted soils, diversify away from continuous cotton production, improve family food security, and create economic opportunities around new crops. Paul explores Carver’s early fascination with plants, his scientific training at Iowa State, his move to Tuskegee, the famous Jesup agricultural wagon, the arrival of the boll weevil, and how Carver worked to solve not only the biological problem of crop diversification—but the economic problem of convincing farmers to actually adopt it. More than a century later, his story raises surprisingly modern questions about monocultures, markets, technology adoption, extension, soil health, and what it really takes to make agriculture more resilient. MEET THE HOST Paul Windemuller is a dairy farmer, entrepreneur, Nuffield International Farming Scholar, and host of the AgCulture Podcast. His work explores the intersection of agriculture, technology, business strategy, and the ideas that shape resilient farms and rural communities. In this historical solo series, Paul steps away from conversations about what agriculture might look like tomorrow to examine the farmers, scientists, entrepreneurs, and innovators who helped shape it in the first place. Through Carver’s story, Paul explores a recurring theme of the AgCulture Podcast: lasting agricultural innovation happens when science, economics, practical farming, and the needs of the people actually doing the work come together. ABOUT THE PODCAST Discover the world of agriculture with the "Ag Culture Podcast". This podcast will be a gateway for those passionate about agriculture to explore its global perspectives and innovative practices. Join Paul as he shares his experiences in the agricultural industry, his travels and encounters with important figures around the world. Available on YouTube, Spotify and Apple Podcasts.Subscribe at http://www.agculturepodcast.com and keep an eye out for future episodes, bringing insights and stories from the vibrant world of agriculture.

Farmers around the world are being asked to become more sustainable—but who pays for it, and how do we decide what "sustainable" actually means? In this episode of the AgCulture Podcast, Paul sits down with fellow dairy farmer and Nuffield Scholar Wilco Brouwer de Koning to explore what he's learned studying biodiversity across dairy systems around the world. From the Netherlands' intense regulatory environment to New Zealand, Japan, Brazil, Canada, and the United States, Wilco has discovered that sustainability priorities can look dramatically different depending on where you farm. The conversation digs into the tradeoffs between climate, biodiversity, water quality, food production, animal welfare, and farm profitability—and why improving one metric can sometimes make another worse. Wilco also explains how the Netherlands is using standardized farm data and KPIs to reward farmers through milk premiums and lower interest rates, offering a glimpse of what a market for biodiversity and sustainability could eventually look like globally. If farmers are going to be asked to produce more than food, Wilco argues they also need a system that recognizes—and rewards—the additional value they create. MEET THE GUEST Wilco Brouwer de Koning is a third-generation dairy farmer from Heiloo in the western Netherlands, where he operates Farm Ter Coulster with his family. The farm milks approximately 180 cows across 125 hectares in one of the most densely populated areas of the country, creating a unique intersection between commercial dairy farming, nature, and the surrounding community. Wilco's approach to farming centers around three pillars: grazing, working alongside nature, and connecting agriculture with society. The farm includes 35 hectares dedicated to nature, while Wilco and his family actively engage their local community through direct sales, social media, farm events, and their well-known spring "dancing cows" celebration. Beyond the farm, Wilco is active with LTO Netherlands and represents dairy farmers within the International Dairy Federation. He has been particularly involved in developing Key Performance Indicators that can measure—and ultimately reward—farmers for improvements in biodiversity and sustainability. As a Nuffield Scholar, Wilco is traveling globally to study how different dairy industries measure and reward biodiversity. His goal is to help develop systems where farmers aren't only recognized for the milk they produce, but also for the environmental and societal value their farms provide.ABOUT THE PODCASTDiscover the world of agriculture with the "Ag Culture Podcast".This podcast will be a gateway for those passionate about agriculture to explore its global perspectives and innovative practices.Join Paul as he shares his experiences in the agricultural industry, his travels, and encounters with important figures around the world.Available on YouTube, Spotify, and Apple Podcasts.Subscribe at http://www.agculturepodcast.com and keep an eye out for future episodes, bringing insights and stories from the vibrant world of agriculture.

Artificial intelligence is everywhere. New software, sensors, robots, and dashboards promise to revolutionize dairy farming. Yet for many producers, the day-to-day reality hasn't changed nearly as much as the headlines suggest. Recorded live at the MilkPro Summit 2026 in Brazil, Paul shares one of his most requested keynote presentations, drawing on his experience as a dairy farmer and his research visiting hundreds of farms around the world. He explains why AI isn't fundamentally a technology story—it's a management story. Through practical farm examples and real-world frameworks, Paul introduces the concepts of the AI Profit Gap and the Four Levels of Farm Data Value, showing why many farms have invested heavily in technology but still struggle to make better decisions. More importantly, he lays out a practical roadmap for how producers can move from collecting data to creating measurable improvements in profitability, leadership, and farm performance. Whether you're just beginning your AI journey or already have robots, sensors, and software across your operation, this keynote offers a practical way to think about what comes next. MEET THE HOST Paul Windemuller is a dairy farmer, entrepreneur, Nuffield International Farming Scholar, and host of the AgCulture Podcast. Over the past three years, he has traveled across five continents researching how artificial intelligence is transforming livestock agriculture, visiting hundreds of farms and interviewing producers, researchers, and technology leaders. His work focuses on helping farmers move beyond simply collecting more data to building management systems that improve decision-making, profitability, and long-term resilience. Through his speaking, consulting, and research, Paul challenges agriculture to rethink the relationship between AI, data, leadership, and farm management. ABOUT THE PODCAST Discover the world of agriculture with the "Ag Culture Podcast".This podcast will be a gateway for those passionate about agriculture to explore its global perspectives and innovative practices.Join Paul as he shares his experiences in the agricultural industry, his travels, and encounters with important figures around the world. Available on YouTube, Spotify, and Apple Podcasts. Subscribe at http://www.agculturepodcast.com and keep an eye out for future episodes, bringing insights and stories from the vibrant world of agriculture.

Originally aired as one of our most popular conversations, we're bringing this episode back for a replay. Farmland has become one of the world's most sought-after investment assets—but what actually drives land values, and where is agricultural real estate headed next? In this episode, Paul sits down with Steve Bruere, President of Peoples Company, to discuss the forces reshaping agricultural land ownership, capital markets, and investment. Steve shares his perspective on how institutional investors view farmland, why technology is changing the economics of agriculture, and how farmers can think strategically about one of their most valuable assets. Whether you're actively buying land, planning for the next generation, or simply interested in where agricultural investment is heading, this conversation remains just as relevant today as when it first aired. MEET THE GUEST Steve Bruere Steve Bruere is one of agriculture's leading authorities on farmland real estate and serves as President of Peoples Company. With a background in real estate finance from the University of Northern Iowa, Steve has helped grow Peoples Company into a nationally recognized firm specializing in farmland brokerage, management, investment, and appraisal services. He is also the founder of the Land Investment Expo, one of the premier educational events focused on agricultural land ownership, investment, and management, bringing together producers, investors, economists, and industry leaders from across North America. ABOUT THE PODCAST Discover the world of agriculture with the "Ag Culture Podcast". This podcast will be a gateway for those passionate about agriculture to explore its global perspectives and innovative practices. Join Paul as he shares his experiences in the agricultural industry, his travels, and encounters with important figures around the world. Available on YouTube, Spotify, and Apple Podcasts. Subscribe at http://www.agculturepodcast.com and keep an eye out for future episodes, bringing insights and stories from the vibrant world of agriculture.

Artificial intelligence is changing agriculture at an incredible pace—but is it changing AgTech investing? In this episode of the AgCulture Podcast, Paul welcomes back Aidan Connolly, one of agriculture's leading technology investors and thought leaders, to discuss what has changed since their last conversation nearly two years ago. As the founder of AgriTech Capital and former executive at Alltech, Aidan brings a unique perspective from both building agricultural businesses and investing in the next generation of AgTech companies. Together, they explore why many startups are struggling to survive despite the AI boom, what investors are really looking for today, and why having great technology is no longer enough. The conversation also dives into competitive moats, data ownership, AI's impact on advisors and nutritionists, and how founders can build companies that actually create lasting value. Whether you're a farmer, startup founder, investor, or simply interested in where agricultural technology is headed, this episode offers an inside look at one of the biggest shifts happening in AgTech today. MEET THE GUEST Aidan Connolly Aidan Connolly is one of agriculture's leading voices on technology, artificial intelligence, and innovation. He is the founder of AgriTech Capital, where he advises investors and AgTech companies on strategy, growth, and emerging technologies. Prior to launching AgriTech Capital, Aidan spent more than two decades at Alltech, helping grow the company from roughly $20 million in annual revenue to more than $2 billion while leading global innovation and corporate development initiatives. Today, Aidan works with startups, venture capital firms, multinational agribusinesses, and producers around the world to identify technologies that will shape the future of food and agriculture. He is a frequent Forbes contributor, international keynote speaker, and one of the industry's most recognized thought leaders on AI, digital agriculture, and innovation. ABOUT THE PODCAST Discover the world of agriculture with the "Ag Culture Podcast".This podcast will be a gateway for those passionate about agriculture to explore its global perspectives and innovative practices. Join Paul as he shares his experiences in the agricultural industry, his travels, and encounters with important figures around the world. Available on YouTube, Spotify, and Apple Podcasts.Subscribe at http://www.agculturepodcast.com and keep an eye out for future episodes, bringing insights and stories from the vibrant world of agriculture.

Why do farmers—some of the most independent people you'll ever meet—continue to build organizations they own together? In this solo episode of the AgCulture Podcast, Paul explores one of agriculture's oldest and most misunderstood business models: collective enterprises. Inspired by conversations at a recent conference in New Zealand featuring leaders from Fonterra and several of the country's largest farmer-owned organizations, Paul argues that we've spent too much time asking what a cooperative is, and not enough time asking why farmers keep creating them. The episode unpacks the economic problems that cooperatives were originally designed to solve, why marketing and supply cooperatives exist for fundamentally different reasons, and why successful farmer-owned organizations remain disciplined around a single mission. Paul also introduces a third concept—farmer-owned data infrastructure—and explains why the next generation of collective action in agriculture may not revolve around milk, grain, or fertilizer, but around data. Whether you're a member of a cooperative or simply interested in the future of agriculture, this episode offers a fresh way to think about ownership, strategy, and why some challenges are simply too big for farmers to solve alone. MEET THE HOST Paul Windemuller is a dairy farmer, entrepreneur, Nuffield International Farming Scholar, and host of the AgCulture Podcast. His work focuses on the future of agriculture through the lenses of artificial intelligence, business strategy, farmer ownership, and global innovation.Having studied agricultural systems around the world, Paul is passionate about helping farmers better understand the economic forces shaping their businesses. His mission is to connect technology, people, and practical farming to build a more profitable, resilient, and farmer-led future for agriculture. ABOUT THE PODCAST Discover the world of agriculture with the "Ag Culture Podcast".This podcast will be a gateway for those passionate about agriculture to explore its global perspectives and innovative practices.Join Paul as he shares his experiences in the agricultural industry, his travels, and encounters with important figures around the world.Available on YouTube, Spotify, and Apple Podcasts. Subscribe at http://www.agculturepodcast.com and keep an eye out for future episodes, bringing insights and stories from the vibrant world of agriculture.

Artificial intelligence is dominating conversations across every industry—but what does it actually mean for farmers? In this special episode, the tables are turned as Paul joins Sarah Nolet, founder of Tenacious Ventures and host of the AgTech So What podcast, to discuss his journey from first-generation dairy farmer to one of agriculture's leading voices on AI and farm data. Paul shares how he built Dream Winds Dairy from the ground up with little capital, why technology became his competitive advantage, and how artificial intelligence is changing the future of livestock production. The conversation also explores one of agriculture's biggest emerging questions: who should own farm data, and how can farmers ensure they benefit from the value AI creates? Whether you're just beginning to explore AI or already investing in new technologies, this episode offers practical advice on preparing your farm for the next generation of agriculture. Listen to the episode now! MEET THE PODCAST AgTech So What is the flagship podcast of Tenacious Ventures, an Australian venture capital firm focused on agrifood technology. Hosted by Sarah Nolet, the show explores the innovations, entrepreneurs, investors, and ideas shaping the future of agriculture. Rather than focusing solely on new technologies, AgTech So What digs into the bigger questions behind adoption—why some innovations succeed while others fail, how technology creates value for farmers, and what it takes to build a more resilient and profitable food system. Through conversations with founders, producers, researchers, investors, and industry leaders from around the world, the podcast has become one of the leading voices covering agtech and agricultural innovation. You can listen to AgTech So What on all major podcast platforms and learn more at https://tenacious.ventures/ ABOUT THE PODCAST Discover the world of agriculture with the "Ag Culture Podcast".This podcast will be a gateway for those passionate about agriculture to explore its global perspectives and innovative practices. Join Paul as he shares his experiences in the agricultural industry, his travels, and encounters with important figures around the world. Available on YouTube, Spotify, and Apple Podcasts.Subscribe at http://www.agculturepodcast.com and keep an eye out for future episodes, bringing insights and stories from the vibrant world of agriculture.

As the United States celebrates its 250th anniversary, Paul takes a step back from technology and the future to look at one of the most influential agricultural leaders in American history: George Washington. Most people remember Washington as America's first president and the commander of the Continental Army. Few realize that throughout his life, he considered himself first and foremost a farmer. In this solo episode, Paul explores how Washington transformed Mount Vernon into one of the most innovative agricultural operations of the 18th century. Long before modern concepts like soil health, regenerative agriculture, data-driven management, value-added processing, and genetic improvement became common, Washington was experimenting with many of these same ideas. This isn't simply a history lesson. It's a reminder that many of agriculture's biggest challenges—building profitable businesses, improving productivity, caring for the land, managing people, and making better decisions through data—are challenges that have existed since America's founding. As we celebrate 250 years of the United States, this episode looks back at one farmer whose vision helped shape not only a nation, but the future of American agriculture. MEET THE HOST Paul Windemuller is a dairy farmer, entrepreneur, Nuffield International Farming Scholar, and host of the AgCulture Podcast. His work focuses on the future of agriculture through the lens of technology, artificial intelligence, business strategy, and global innovation. Through his travels and research around the world, Paul explores the ideas shaping the next generation of agriculture while also recognizing that many of today's greatest lessons can still be found in history. His mission is to connect innovation, stewardship, and practical farming to help build stronger farms and rural communities for generations to come. ABOUT THE PODCAST Discover the world of agriculture with the "Ag Culture Podcast".This podcast will be a gateway for those passionate about agriculture to explore its global perspectives and innovative practices. Join Paul as he shares his experiences in the agricultural industry, his travels, and encounters with important figures around the world. Available on YouTube, Spotify, and Apple Podcasts.Subscribe at http://www.agculturepodcast.com and keep an eye out for future episodes, bringing insights and stories from the vibrant world of agriculture.

When farmers think about improving performance, they typically focus on genetics, nutrition, reproduction, or ventilation. Lighting rarely makes the list. But what if one of the most overlooked management tools on a farm is also one of the most influential? In this episode of the AgCulture Podcast, Paul sits down with Pieter Hanssen, Global Head of Dairy & Business Development at HATO Lighting, to explore how lighting affects animal behavior, welfare, and performance across livestock systems. Drawing from decades of experience in poultry and livestock facilities around the world, Pieter explains why light should be viewed as a critical part of the animal's environment—not simply a tool that helps people see. The conversation explores circadian rhythms, animal behavior, environmental management, and lessons learned from over 50,000 livestock lighting installations globally. Pieter shares how HATO built its reputation in the poultry industry and why those lessons are now being applied to dairy, swine, and other livestock sectors. If you've never thought of lighting as a management tool, this episode may completely change how you look at your barns. MEET THE GUEST Pieter Hanssen Pieter Hanssen serves as Global Head of Dairy & Business Development for Europe, the United States, and Canada at HATO Lighting, one of the world's leading livestock lighting companies. Originally from the Netherlands, Pieter began his career as an electrician before entering the livestock industry in 2018. His experience spans poultry, dairy, swine, and other livestock sectors across Europe, North America, South Africa, and beyond. At HATO, Pieter works directly with producers, nutritionists, veterinarians, researchers, and industry leaders to better understand how lighting influences animal welfare, behavior, and performance. His work focuses on helping producers leverage lighting as a management tool rather than simply an infrastructure component. Drawing on decades of poultry industry experience and more than 50,000 livestock lighting installations worldwide, Pieter is helping bring precision lighting concepts into new sectors such as dairy and swine production. ABOUT THE PODCAST Discover the world of agriculture with the "Ag Culture Podcast".This podcast will be a gateway for those passionate about agriculture to explore its global perspectives and innovative practices. Join Paul as he shares his experiences in the agricultural industry, his travels, and encounters with important figures around the world. Available on YouTube, Spotify, and Apple Podcasts.Subscribe at http://www.agculturepodcast.com and keep an eye out for future episodes, bringing insights and stories from the vibrant world of agriculture.