Advertise on podcast: Let's Talk Dog Business

Would you love to specialise in one area of dog training? but are worried that limiting your clients to people you really want to work with would leave you poor or what would happen if doing that didn´t work out? In this episode, we explore how focusing on what you do best builds trust, helps the right type of clients to find you, while making your business more rewarding and, often, more profitable. We share how to identify the niche that will light you up, ways to build confidence in your expertise, and how to know when and how to refer clients on when your expertise does not match their needs. In addition, we cover how putting clear processes in place and investing in the right admin support takes the pressure off you and helps your business function better. KEY TAKEAWAYS  Specialising Reduces Friction: Focusing in on a form of dog training that you enjoy and are good at makes each day, a good day. You are doing something you love and because it is a more repeatable system, running your business is much simpler.  Specialising Gets You Noticed and Builds Trust: Most clients value focused expertise over someone who just offers a general service and are willing to pay for that experience.  Be Clear About How Your Expertise Helps: Share your experience, don´t be shy, make the benefits clear to would be clients. But don´t over promise and don´t be afraid to refer people you cannot yet help onto someone else.  Don’t Let Fear of a Smaller Client Pool Stop You Specialising: Often, there will be far more people out there looking for that specific service than you first thought. So, try niching down if it does not work out just change direction.  Build a Business That Supports Rather Than Drains You: To take the pressure put in place packages, clear processes, and get help with admin. You don´t have to do everything. BEST MOMENTS “What would you love to do day in day out? What’s the thing that like really lights you up?” “I love the idea of only working with a type of dog that I love or a type of person that I like really enjoy working with.” “How do you know they're not out there? Just because you haven't seen them all walking around your local area.” If you think your business could benefit from a fresh perspective - or you’d like help identifying your niche - join the CBA community and continue the conversation with us. Here is the link - https://www.facebook.com/groups/caninebusinessacademycommunity⁠ SOCIALS AND IMPORTANT LINKS https://www.tiktok.com/@letstalkdogbusiness https://www.youtube.com/@LetsTalkDogBusiness Website www.caninebusinessacademy.com Community Facebook Group: https://www.facebook.com/groups/caninebusinessacademycommunity Let´s Talk Dog Business Strategy Book - https://www.caninebusinessacademy.com/buy-the-book Email: [email protected] ABOUT THE HOSTS Jo Moorcroft and Vicky Davies are dog behaviourists, business strategists, and co-founders of Canine Business Academy—the UK’s go-to hub for dog professionals who want more than just a logo and a dream. With a combined passion for dogs and business done properly, Jo and Vicky have helped hundreds of canine professionals build sustainable, profitable businesses rooted in real impact.🏆 Their award-winning work has earned recognition including:– UK StartUp Awards: Business to Business (Midlands)– Small Business Awards UK: Most Innovative Small Business 2025– Business Awards UK: Most Innovative Pet Product 2024– Plus shortlists at the Women in Business and Great British Businesswoman Awards. They’re also No.1 bestselling authors of Let’s Talk Dog Business Strategy, featured on BBC Radio, FOX, NBC, and more—with 63,000+ downloads of this very podcast. Their philosophy is simple: Give a shit. Get shit done. Get results. This Podcast has been brought to you by Disruptive Media. https://disruptivemedia.co.uk/

Are you struggling to market your dog business, gain traction and bring in a steady stream of customers? Have you fallen into the trap of wasting hours redesigning logos, websites, and posting on socials instead of getting out there and getting known? In this episode, we share how to stop being a local secret and build high demand.  We cover how to collaborate with vets and other local businesses in a win-win way that brings in customers, why your personality is your true brand, and how clarity changes everything. As well as how to stop letting fear hold you back, and why showing up consistently is the ultimate game-changer. Sick of spinning your wheels? Join us for an epic, no-BS one-day training to craft your offers, nail your pricing, and get moving. Grab your ticket at https://www.caninebusinessacademy.com/one-day - let’s get your business thriving!  KEY TAKEAWAYS Stop Hiding Behind Brand Building and Prep: Spending weeks deliberating over logos, brand colours, and business names delays your launch and doesn't bring in cash. Nobody cares what your business is called, they just need to know you can solve their problem.    Real Conversations Beat Passive Marketing: Shoving leaflets through doors or dropping cards at reception desks without context rarely works. Having actual conversations with local business owners and customers is a far more effective way to get remembered and recommended. Collaboration Works But Only With Win-Wins: Partnering with vets, groomers, or rescue centres is an effective way to get known, but your approaching them cannot be a selfish grab for clients. Instead understand their struggles, work out how you can help so that you genuinely bring value to the table.    Just Tell People What You Do: Too many new business owners keep their venture a secret out of fear of judgment. Constantly talking about what you do ensures people know who to call when they need help and boosts your confidence in what you have to offer. BEST MOMENTS “You’re the local area’s best kept secret because you don’t actually exist or do anything.” “So many of us are losing a potential opportunity to get your business working sooner rather than later .” “I remember telling everyone I’m a dog trainer…. when I was starting to grow that business.” “If they're seeing all these nightmare dogs coming in, I could be the solution to that problem.” “You've got to start building up that personal brand.” SOCIALS AND IMPORTANT LINKS https://www.tiktok.com/@letstalkdogbusiness https://www.youtube.com/@LetsTalkDogBusiness Website www.caninebusinessacademy.com Community Facebook Group: https://www.facebook.com/groups/caninebusinessacademycommunity Let´s Talk Dog Business Strategy Book - https://www.caninebusinessacademy.com/buy-the-book Email: [email protected] ABOUT THE HOSTS Jo Moorcroft and Vicky Davies are dog behaviourists, business strategists, and co-founders of Canine Business Academy—the UK’s go-to hub for dog professionals who want more than just a logo and a dream.With a combined passion for dogs and business done properly, Jo and Vicky have helped hundreds of canine professionals build sustainable, profitable businesses rooted in real impact.🏆 Their award-winning work has earned recognition including:– UK StartUp Awards: Business to Business (Midlands)– Small Business Awards UK: Most Innovative Small Business 2025– Business Awards UK: Most Innovative Pet Product 2024– Plus shortlists at the Women in Business and Great British Businesswoman Awards. They’re also No.1 bestselling authors of Let’s Talk Dog Business Strategy, featured on BBC Radio, FOX, NBC, and more—with 63,000+ downloads of this very podcast. Their philosophy is simple: Give a shit. Get shit done. Get results. This Podcast has been brought to you by Disruptive Media. https://disruptivemedia.co.uk/

How do you keep going when everything feels like a s**tshow? How do you keep your business and personal life on track? Life doesn’t stop when you’re dealing with grief, family illness, or a crisis with your dog. So, in this episode, we get honest about the different approaches when trying to cope, including throwing ourselves into work, shutting down, compartmentalising, or getting stuck in the worst-case scenario. We talk about losing beloved dogs, managing a sudden spinal injury, caring for a parent, and the pressure we felt to make our struggles sound “bad enough” to be taken seriously. We discuss why there’s no one right way to cope and how finding people you can talk to without judgement, and making space to open the box, can help you to keep moving forward. KEY TAKEAWAYS  Everyone´s Life Gets Messy : No matter how organised or careful you are, at some point life will throw the unexpected at you. When that happens don´t burden yourself by blaming yourself or thinking why me.  There’s No One Right Way To Cope: Some people keep working through a difficult time; others need to step back. Don’t assume one approach is more resilient, or better. The approach that works for you is what you need.  Know The Difference Between Refocusing And Avoidance: Work can offer structure and a productive outlet, but you still need to make space to return to and deal with what you’re feeling.  You Don’t Have To Prove You’re Struggling: It can feel easier to justify time off by making things sound worse than they are. This is not a good idea; you end up convincing yourself that your situation is harder than it is.  Talk To The Right People: Share your difficult experiences with people who can listen without judgement or turning the conversation back to themselves.  Give Yourself Room To Function Differently: Grief, family pressures and crises with your dog can affect your energy and your business. Notice what you need and respond with self-compassion, not comparison. BEST MOMENTS “I've always tried to think of a s**t situation and naturally try and flip it into a good, a better situation.” “Now I'm not saying my way is better... I don't think there is a better or a worse or a right or a wrong way.” “We're not on our own in this life and this journey. We're experiencing it differently, and it should be okay to talk about it.” SOCIALS AND IMPORTANT LINKS https://www.tiktok.com/@letstalkdogbusiness https://www.youtube.com/@LetsTalkDogBusiness Website www.caninebusinessacademy.com Community Facebook Group: https://www.facebook.com/groups/caninebusinessacademycommunity Let´s Talk Dog Business Strategy Book - https://www.caninebusinessacademy.com/buy-the-book Email: [email protected] ABOUT THE HOSTS Jo Moorcroft and Vicky Davies are dog behaviourists, business strategists, and co-founders of Canine Business Academy—the UK’s go-to hub for dog professionals who want more than just a logo and a dream.With a combined passion for dogs and business done properly, Jo and Vicky have helped hundreds of canine professionals build sustainable, profitable businesses rooted in real impact.🏆 Their award-winning work has earned recognition including:– UK StartUp Awards: Business to Business (Midlands)– Small Business Awards UK: Most Innovative Small Business 2025– Business Awards UK: Most Innovative Pet Product 2024– Plus shortlists at the Women in Business and Great British Businesswoman Awards. They’re also No.1 bestselling authors of Let’s Talk Dog Business Strategy, featured on BBC Radio, FOX, NBC, and more—with 63,000+ downloads of this very podcast. Their philosophy is simple: Give a shit. Get shit done. Get results. This Podcast has been brought to you by Disruptive Media. https://disruptivemedia.co.uk/

Building a successful pet business takes more than passion: you need to choose the right work, charge properly and actively work to build a business that supports the life you want. In this episode, we sit down with Tatum Brown of The Social Dog Company a strategy and marketing coach that enables dog trainers to finally charge what they are worth. Tatum shares how buying a puppy-mill dog led her to advocate for animal welfare and start her first business, and how she rebuilt after a string of personal and professional setbacks before finding her focus. We get into undercharging, people-pleasing, pricing, and knowing when to change your offers or let go of clients. Tatum also talks about mindset, boundaries, mentors, imposter syndrome and why the reps matter, because confidence comes from doing the hard stuff. KEY TAKEAWAYS - Don’t Accidentally Recreate The 9-to-5: Many people start a business to escape the stress and low pay of the 9 to 5, only to end up working harder for less. Build profitable offers, systems, and boundaries so your business gives you more freedom instead of a new version of the Sunday-night dread. - Get The Right Support: A mentor or coach will help you identify blind spots, work through resistance, and follow through on business changes. Advice from people who understand the kind of business you’re building is game-changing.  - Leaning into Self-Sacrifice Keeps You Small: Caring about dogs and clients doesn’t mean you have to put everyone else first. Undercharging and saying yes to everything can leave you stressed and financially stretched, making it harder to care for yourself, your family, and your business. - Target The Right Clients: As your expertise and interests grow, your ideal clients will likely change too. Clear positioning helps attract the right clients. - Build Confidence Through Reps: Trying, learning, and adjusting helps you get better at the hard parts of business. Notice and celebrate your progress. Don’t move the goalposts so fast that you forget how far you’ve come. BEST MOMENTS “You have the capability to build something really freaking big for yourself, for your family, and in service of others.” “Putting everyone else first also just creates a really s**t version of you.” “Either you need to increase your prices, you need to repackage them in some way, or you need to delete them.” “There's a way out, and through the reps, you build the confidence. I promise you, you get more resilient when you do the hard shit.” IMPORTANT LINKS https://www.caninebusinessacademy.com/gsd-buisness-accelerator https://www.tiktok.com/@letstalkdogbusiness https://www.youtube.com/@LetsTalkDogBusiness Website  www.caninebusinessacademy.com Community Facebook Group: https://www.facebook.com/groups/caninebusinessacademycommunity Let´s Talk Dog Business Strategy Book - https://www.caninebusinessacademy.com/buy-the-book   Email: [email protected] ABOUT THE HOSTS Jo Moorcroft and Vicky Davies are dog behaviourists, business strategists, and co-founders of Canine Business Academy—the UK’s go-to hub for dog professionals who want more than just a logo and a dream. With a combined passion for dogs and business done properly, Jo and Vicky have helped hundreds of canine professionals build sustainable, profitable businesses rooted in real impact. 🏆 Their award-winning work has earned recognition including: – UK StartUp Awards: Business to Business (Midlands) – Small Business Awards UK: Most Innovative Small Business 2025 – Business Awards UK: Most Innovative Pet Product 2024 – Plus shortlists at the Women in Business and Great British Businesswoman Awards They’re also No.1 bestselling authors of Let’s Talk Dog Business Strategy, featured on BBC Radio, FOX, NBC, and more—with 63,000+ downloads of this very podcast. Their philosophy is simple: Give a shit. Get shit done. Get results. This Podcast has been brought to you by Disruptive Media. https://disruptivemedia.co.uk/

In this episode we get honest about one of the biggest struggles facing dog trainers and behaviourists: knowing what to charge for your services and feeling confident enough to believe you deserve to earn a decent living. We look at why trainers can end up undercharging, separating training from behaviour work, and believing they need more qualifications or a more impressive title before they can charge more.We discuss why the value of your work isn’t determined by how “simple” a dog’s problem looks, and why the real thing you are being paid for is the impact you can have on someone’s life. Then, we explore how to stop comparing yourself to other people, recognise what you are actually good at, and build a business around the work you genuinely want to do.KEY TAKEAWAYSYou Are Solving Much Bigger Problems Than You Think: Clients aren’t simply paying you to show them how to train their dog. They are paying you to help them solve a problem that is negatively affecting their life, one that is maybe even making them think about giving up their dog. Understanding that changes how you see your value, your service and what you can reasonably charge.Stop Thinking of Yourself As Just a Dog Trainer: Most of the time dog trainers do far more than simply show a client a technique. They use their experience to identify the root cause of an issue and actively coach and support owners until their problem is solved.You Don’t Need a Bigger Title to Be Worth More: The pressure to become a behaviourist or collect more qualifications can come from a belief that you need external validation before you are good enough to charge properly. In reality, all dog owners are really interested in is whether you can solve their problem.Stop Trying to Be Someone Else: Just because you can work with certain types of dogs or behaviour cases doesn’t mean you should. Understanding what you genuinely enjoy, what you are good at and where your strengths lie will help you to build a business that actually suits you.BEST MOMENTS“I was making like £15, £20 grand a month in some months.”“You can be the reason they keep the dog, and you can be the reason they love their dog again, and you can just make that difference.”“That's what you're being paid for. That's why you should be earning a decent wage. That's why you do deserve it.”“To warrant that fee, I need to become a behaviourist. I need to have level five, level six, all the stuff masters. No, you f**king don't. No, you don't.”“Someone is not reaching out to you for you to show them what to do. They're reaching out to you for you to help them work through it.”IMPORTANT LINKS https://www.caninebusinessacademy.com/gsd-buisness-accelerator https://www.tiktok.com/@letstalkdogbusiness https://www.youtube.com/@LetsTalkDogBusiness Website www.caninebusinessacademy.com Community Facebook Group: https://www.facebook.com/groups/caninebusinessacademycommunity Let´s Talk Dog Business Strategy Book - https://www.caninebusinessacademy.com/buy-the-book Email: [email protected] ABOUT THE HOSTS Jo Moorcroft and Vicky Davies are dog behaviourists, business strategists, and co-founders of Canine Business Academy—the UK’s go-to hub for dog professionals who want more than just a logo and a dream. With a combined passion for dogs and business done properly, Jo and Vicky have helped hundreds of canine professionals build sustainable, profitable businesses rooted in real impact. 🏆 Their award-winning work has earned recognition including: – UK StartUp Awards: Business to Business (Midlands) – Small Business Awards UK: Most Innovative Small Business 2025 – Business Awards UK: Most Innovative Pet Product 2024 – Plus shortlists at the Women in Business and Great British Businesswoman Awards They’re also No.1 bestselling authors of Let’s Talk Dog Business Strategy, featured on BBC Radio, FOX, NBC, and more—with 63,000+ downloads of this very podcast. Their philosophy is simple: Give a shit. Get shit done. Get results. This Podcast has been brought to you by Disruptive Media. https://disruptivemedia.co.uk/

In this episode we sit down with Dr. Isla Fishburn from Kachina Canine to explore the inner work that quietly drives your dog business. We talk about the pressure to have perfect dogs, the wobble when a heart dog dies, and how much old family stories about money, success, and being “too much” become your beliefs and shape your prices, boundaries, and visibility. Until you look at this inner stuff and do the soul work, no amount of strategy will make your business feel stable or satisfying. Your dogs (and clients’ dogs) are constantly flagging your issues up for you. Today, you will finally know how to notice and take the right action. If you’ve ever felt like you’re doing “all the right things” but still don’t feel solid, this conversation is for you. KEY TAKEAWAYS Soul Work Runs Your Business: The beliefs you carry about not being enough, needing to be perfect, or fearing judgement quietly drive your prices, your marketing, your boundaries, and how heavy your work feels.   Your Dog Is A Mirror: The behaviours that most trigger or embarrass you in your own dog often point straight at your own fears around control, competence, and being seen as a “proper” professional. Learning how to notice and address this really helps you with your soul work.  Grief Hits Your Identity And Income: When a heart dog dies or your role changes, it’s not just sad, it can shake your sense of who you are, why you do this, and how you show up in your business.   Old Family Stories Shape Your Choices: Messages you absorbed about money, success, and not being “too much” still dictate what you charge, what you invest in, and how visible you allow yourself to be.   Inner Work Before New Strategy: Until you start looking within and naming these patterns, no new offer, niche, or marketing plan will give you the ease and confidence you’re really craving.  BEST MOMENTS “If we're not doing our soul work, then that spills over into our dreams, our desires, our passions, what we want to create in our businesses, our professional life, our personal life, the support we want to give to animal guardians." “We have to go within to identify our soul work and really what's at the core of it is our separation. We feel so lost, which is why we are constantly seeking better - Better results, better achievements.” “Our animal friends love us regardless because they love themselves regardless. But we don't do that to ourselves. We have these conditions, these belief systems, these labels.” ABOUT THE GUEST https://kachinacanine.com/ https://www.facebook.com/kachinacanine https://www.instagram.com/kachina_canine_wellness https://www.youtube.com/channel/UC8hsAKAco_te9k5AL2t-ZQQ IMPORTANT LINKS https://www.caninebusinessacademy.com/gsd-buisness-accelerator https://www.tiktok.com/@letstalkdogbusiness https://www.youtube.com/@LetsTalkDogBusiness Website www.caninebusinessacademy.com Community Facebook Group: https://www.facebook.com/groups/caninebusinessacademycommunity Let´s Talk Dog Business Strategy Book - https://www.caninebusinessacademy.com/buy-the-book  Email: [email protected] ABOUT THE HOSTS Jo Moorcroft and Vicky Davies are dog behaviourists, business strategists, and co-founders of Canine Business Academy—the UK’s go-to hub for dog professionals who want more than just a logo and a dream. With a combined passion for dogs and business done properly, Jo and Vicky have helped hundreds of canine professionals build sustainable, profitable businesses rooted in real impact.🏆 Their award-winning work has earned recognition including:– UK StartUp Awards: Business to Business (Midlands)– Small Business Awards UK: Most Innovative Small Business 2025– Business Awards UK: Most Innovative Pet Product 2024– Plus shortlists at the Women in Business and Great British Businesswoman Awards They’re also No.1 bestselling authors of Let’s Talk Dog Business Strategy, featured on BBC Radio, FOX, NBC, and more—with 63,000+ downloads of this very podcast. Their philosophy is simple: Give a shit. Get shit done. Get results. This Podcast has been brought to you by Disruptive Media. https://disruptivemedia.co.uk/

In this episode we get honest about sales objections and what’s really going on when people say, “It’s a bit expensive” or “I need to speak to my partner.” We look at why this objection to buying is so often just the polite default excuse in British culture and how to respond in a way that changes their minds. We discuss how your own fears about being seen as too expensive can actually help create the very objections you dread, and why your brain goes straight into panic, justification and people-pleasing on discovery calls. Then, share simple ways to turn things around – how to see objections as protection, not rejection, ask better questions instead of freezing or discounting, and why trying to fix your money mindset and how you handle money related objections on your own is practically impossible. KEY TAKEAWAYS Money Objections Aren’t Always About Money: When someone says, “it’s a bit expensive” or “I need to speak to my partner,” it’s often an automatic performance, one that covers the real reason they aren't buying. It’s the easy, polite thing to say, especially in British culture.   Your Brain Helps Create the Objections You Fear: When you go onto sales calls afraid that people will say you’re too expensive, you  expect it and are hyper focused on hearing that. You often end up manifesting it. The stories you tell yourself before the call really shape what you pick up on during the call.   Treat Objections as Protection, Not Rejection: Most objections are a safety mechanism, not a verdict on your worth. If you see them as defence and protection on the part of the would-be client, you are more likely to respond calmly and tease out what the real issues are so you can address them.   You Can’t Untangle This Alone: Shifting how you handle objections surrounding money is nigh on impossible on your own. You need someone to help you notice your patterns, challenge your stories, and keep you on track when negative beliefs creep back in.   BEST MOMENTS “Work on your money mindset.” “If you don't explore their objections as early as possible, mitigate them, expect them, anticipate them, and set the scene for those objections... It will bite your ass later.” “We have to explore objections with an open mind.” “I need to go and speak to my partner. It's a stall tactic.” “It is incredibly difficult if you are trying to develop this skill by yourself.” “Explore it a little bit more and find out where that comes from, why you think potentially that could be a reason not to buy.” SOCIALS AND IMPORTANT LINKS  https://www.caninebusinessacademy.com/gsd-buisness-accelerator https://www.tiktok.com/@letstalkdogbusiness https://www.youtube.com/@LetsTalkDogBusiness Website www.caninebusinessacademy.com Community Facebook Group: https://www.facebook.com/groups/caninebusinessacademycommunity Let´s Talk Dog Business Strategy Book - https://www.caninebusinessacademy.com/buy-the-book Email: [email protected] ABOUT THE HOSTS Jo Moorcroft and Vicky Davies are dog behaviourists, business strategists, and co-founders of Canine Business Academy—the UK’s go-to hub for dog professionals who want more than just a logo and a dream. With a combined passion for dogs and business done properly, Jo and Vicky have helped hundreds of canine professionals build sustainable, profitable businesses rooted in real impact.🏆 Their award-winning work has earned recognition including:– UK StartUp Awards: Business to Business (Midlands)– Small Business Awards UK: Most Innovative Small Business 2025– Business Awards UK: Most Innovative Pet Product 2024– Plus shortlists at the Women in Business and Great British Businesswoman Awards They’re also No.1 bestselling authors of Let’s Talk Dog Business Strategy, featured on BBC Radio, FOX, NBC, and more—with 63,000+ downloads of this very podcast.Their philosophy is simple:Give a shit. Get shit done. Get results. This Podcast has been brought to you by Disruptive Media. https://disruptivemedia.co.uk/

Most dog trainers still focus on selling their time in sessions. A well-used model that feels safe,  but often it ends up holding you back and leaves your clients with only a partial solution to their problems. In this episode we unpack what can go wrong when you use a session-only model and how to change things to avoid those issues. We cover why a session-only business often leads to, pressure to prove your worth in one hour, undercharging for all the support you quietly give, and that nagging feeling that results don’t match the effort you’re putting in. We show you how to think beyond hours-for-money, how to make your support more effective and sustainable, and how to design offers that make you a profit while getting better results for your clients. What you learn today will really help you, even if you decide not to ditch sessions completely. KEY TAKEAWAYS Just selling sessions isn’t necessarily bad, but it does quietly put the focus on time spent instead of the change you are working with the client to achieve. When you only sell hours, you tend to feel pressure to prove yourself in that session. Your focus can end up on that more than on what the client needs and how they are doing.  It’s your job to guide your clients towards the level of support that fits their problem. They are not the best person to decide whether they need 1, 3 or 5 sessions. A lot of the real value you provide e.g. answering questions via email or online, technique videos that can be accessed outside of sessions, emotional support, is given away for free. Moving away from the session only model provides an opportunity to change that. Moving from a session mentality to outcome-focused offers doesn’t mean you can’t sell single sessions; it means sessions become one tool among many. BEST MOMENTS “So, the question is, how do we get out of session mentality? And do we need to?”  “You're helping them (the owner). They're the reason that they've reached out, not the dog.”  “I don't need to be a dog trainer. I need to be a support system for that person.” “Selling sessions isn’t the problem. The problem is when we design our offers around our fears instead of our clients’ outcomes.” SOCIALS AND IMPORTANT LINKS  https://www.caninebusinessacademy.com/gsd-buisness-accelerator https://www.tiktok.com/@letstalkdogbusiness https://www.youtube.com/@LetsTalkDogBusiness www.caninebusinessacademy.com https://www.facebook.com/groups/caninebusinessacademycommunity Let´s Talk Dog Business Strategy Book -  https://www.caninebusinessacademy.com/buy-the-book Email: [email protected] ABOUT THE HOSTS  Jo Moorcroft and Vicky Davies are dog behaviourists, business strategists, and co-founders of Canine Business Academy—the UK’s go-to hub for dog professionals who want more than just a logo and a dream. With a combined passion for dogs and business done properly, Jo and Vicky have helped hundreds of canine professionals build sustainable, profitable businesses rooted in real impact. Their award-winning work has earned recognition including: – UK StartUp Awards: Business to Business (Midlands) – Small Business Awards UK: Most Innovative Small Business 2025 – Business Awards UK: Most Innovative Pet Product 2024 – Plus shortlists at the Women in Business and Great British Businesswoman Awards They’re also No.1 bestselling authors of Let’s Talk Dog Business Strategy, featured on BBC Radio, FOX, NBC, and more—with 63,000+ downloads of this very podcast. Their philosophy is simple: Give a shit. Get shit done. Get results. This Podcast has been brought to you by Disruptive Media. https://disruptivemedia.co.uk/

What does success actually mean to you? And is it really your definition?or one you’ve picked up from everyone around you? Today, we look at why it’s so easy to get caught up in someone else’s version of success, to end up simply doing what everyone else does running the same type of classes and making the same offers. For so many trainers following the crowd leaves them feeling deflated, bored, and unfulfilled.  We have been there and have come out the other side. Today, we run a business that works for us as well as for the people we help. We explain how to pause and identify what you are really trying to achieve, then find the strength to go after it regardless of what others around you say. You will learn how to recognise the fears that are holding you back and overcome them. KEY TAKEAWAYS Stop Chasing Someone Else’s Version of Success: It’s easy to look at what other trainers are doing and convince yourself you should be doing it too. Just because something works for someone else doesn’t mean it belongs in your business. Specificity Can Feel Scary: Keeping your version of success vague might feel safer because not defining something lessens the chances of your feeling like you’ve failed. But the more specific you get about what you actually want, the easier it becomes to make decisions that move you towards it. Don´t Let Fear Hold You Back: Everyone feels a bit fearful about doing things differently, it is normal to feel it but don´t let it hold you back. Be especially aware of how your fear of what others will say is holding you back. Failure Isn’t Always Failure: Trying something that doesn’t work doesn’t automatically mean you’ve made a bad decision. It provides useful information about what you enjoy, what your clients need, and what fits your business.  Give Yourself Permission to Notice What’s Working: Success can become so focused on the next goal that you forget to acknowledge what you’ve already created and achieved. Sometimes you need to stop, look around, and actually appreciate achieving the things you once thought you’d never be able to do. BEST MOMENTS “It's so easy to get caught up in somebody else's version of success.” “Be brave enough to explore something that's a little bit different.” “Which version do you want to be of yourself?... do you want to be the play it safe? ” “Are people actually going to think those things that you think they'll think?” Ready to stop second-guessing your business and start building it your way? Come join us inside the Mastermind and get the clarity, strategy, and support to make it happen at https://www.caninebusinessacademy.com/ SOCIALS AND IMPORTANT LINKS https://www.tiktok.com/@letstalkdogbusiness https://www.youtube.com/@LetsTalkDogBusiness www.caninebusinessacademy.com https://www.facebook.com/groups/caninebusinessacademycommunity Let´s Talk Dog Business Strategy Book - https://www.amazon.co.uk/Lets-Talk-Dog-Business-Strategy/dp/1068791705 Email: [email protected] ABOUT THE HOSTS Jo Moorcroft and Vicky Davies are dog behaviourists, business strategists, and co-founders of Canine Business Academy—the UK’s go-to hub for dog professionals who want more than just a logo and a dream.With a combined passion for dogs and business done properly, Jo and Vicky have helped hundreds of canine professionals build sustainable, profitable businesses rooted in real impact.🏆 Their award-winning work has earned recognition including:– UK StartUp Awards: Business to Business (Midlands)– Small Business Awards UK: Most Innovative Small Business 2025– Business Awards UK: Most Innovative Pet Product 2024– Plus shortlists at the Women in Business and Great British Businesswoman AwardsThey’re also No.1 bestselling authors of Let’s Talk Dog Business Strategy, featured on BBC Radio, FOX, NBC, and more—with 63,000+ downloads of this very podcast.Their philosophy is simple:Give a shit. Get shit done. Get results. This Podcast has been brought to you by Disruptive Media. https://disruptivemedia.co.uk/

Running a dog business isn’t just about being good at what you do with dogs. It’s about getting noticed, building relationships, creating a customer experience people want to return to, dealing with the unexpected and having the confidence to keep putting yourself out there. All of which Danny Nelis-Rouse  from Tug-E-Nuff has experienced and successfully navigated. In this episode, he shares hiw journey from a small agility-focused business to a bigger brand, and the lessons he’s learned about networking, resilience, customer service and putting yourself out there. Danny shares how Tug-E-Nuff started with his mum making a food toy for her collie who couldn´t be persuaded to play, why working with dog trainers opened up a new market, and how he became more confident as the face of the business. We get into handling controversy, owning your mistakes, managing difficult customers, knowing when to wait before responding, and why sometimes the best thing you can do at a disastrous event is look for the opportunities underneath the s**tshow. KEY TAKEAWAYS Own Your Mistakes: If something goes wrong, don’t become defensive. Listen, acknowledge it, and work out how to put it right. Networking Is A Long Game: Building genuine relationships and finding your club creates opportunities long after an initial conversation. Don’t Wait For People To Come To You: Events and social media provide opportunities to start conversations, build awareness, and create relationships. Don’t be a wallflower; engage with people whenever you can. Sell Solutions Not Products: Understand the problem your customer is trying to solve and demonstrate that you have a solution. Explaining how your product or service solves a problem is what matters. Push Yourself Outside Your Comfort Zone: You probably won’t be as bad at it as you think. Try new things, learn from them, and use that experience to grow. BEST MOMENTS “I’ve worked on myself a lot… I would have hidden behind the business and been like nobody wants to hear about me. But they do.” “You've got to just be resilient and pick yourself back up again if anything gets in the way and find the opportunities.” “Ask, what is it that you offer people, and how can you identify the pain that those people are in or the problem that they have?” “I wouldn’t feel comfortable just selling somebody something and saying bye, you’re on your own now.” ABOUT THE GUEST https://tug-e-nuff.com Tug e Nuff partner programme - https://partner.tug-e-nuff.com/ SOCIALS AND IMPORTANT LINKS https://www.tiktok.com/@letstalkdogbusiness https://www.youtube.com/@LetsTalkDogBusiness Website www.caninebusinessacademy.com Community Facebook Group: https://www.facebook.com/groups/caninebusinessacademycommunity Let´s Talk Dog Business Strategy Book - https://www.amazon.co.uk/Lets-Talk-Dog-Business-Strategy/dp/1068791705 Email: [email protected] ABOUT THE HOSTS Jo Moorcroft and Vicky Davies are dog behaviourists, business strategists, and co-founders of Canine Business Academy—the UK’s go-to hub for dog professionals who want more than just a logo and a dream.With a combined passion for dogs and business done properly, Jo and Vicky have helped hundreds of canine professionals build sustainable, profitable businesses rooted in real impact.🏆 Their award-winning work has earned recognition including:– UK StartUp Awards: Business to Business (Midlands)– Small Business Awards UK: Most Innovative Small Business 2025– Business Awards UK: Most Innovative Pet Product 2024– Plus shortlists at the Women in Business and Great British Businesswoman AwardsThey’re also No.1 bestselling authors of Let’s Talk Dog Business Strategy, featured on BBC Radio, FOX, NBC, and more—with 63,000+ downloads of this very podcast.Their philosophy is simple:Give a shit. Get shit done. Get results. This Podcast has been brought to you by Disruptive Media. https://disruptivemedia.co.uk/

In this episode we get honest about using AI in your business. We talk about why so many dog trainers who are stretched, short on time, unsure what to say or how to show up online, lean on it so much. Unfortunately, that can lead to you creating bland, generic “AI slop” that erodes trust. We have used AI a fair bit, so know how easy it is to end up doing that. In this episode, we share some of the mistakes we made and how to use AI to support you instead of replacing you. If you’ve ever felt both grateful for AI and slightly uncomfortable about how much you’re using it, this episode will help you work out what role it should really play in your business. KEY TAKEAWAYS AI Slop Turns People Off: Generic, copy‑and‑paste posts and visuals don’t make you look professional - they make you invisible. When your content is generic, people switch off and trust erodes. Develop A Strong Strategy First : AI can’t give you a business direction. To use it well, you need to already know who you are, who you’re for, and what you’re trying to achieve. Without that, it just amplifies the confusion. Use AI as a Drafting Buddy, Not the Expert: AI is brilliant for bouncing ideas around, sketching out draft posts, or rough visuals. It works best as a thinking partner you edit, not as the final voice of your business. Garbage In, Garbage Out: If you’re vague, rushed or unsure, AI will default to producing generic rubbish. The more specific you are the better the results will be. Use plain, clear language and keep everything aligned with your brand. If you are force-free say so to avoid AI producing an article that recommends a form of discipline that goes against your principles. Stay In Charge Don’t Let AI Become the Boss: AI is great for testing out ideas, but don´t rely on it too much. It tends to tell you what you want to hear and can drag half‑relevant information from previous chats into new ones. It’s fine for exploring ideas, but your judgement, experience and instinct have to stay in charge. BEST MOMENTS “The world is crying out for the personal part, the human bit, the connection bit, and without realising we're taking all that away.” “It all comes down to no matter who you're using or what you're using, you stay true to yourself.” “Where we want it (AI) to create clarity. It can actually create more confusion.” “I'm still really pro AI. If you use it as a strategic thinking partner.” SOCIALS AND IMPORTANT LINKS https://www.tiktok.com/@letstalkdogbusiness https://www.youtube.com/@LetsTalkDogBusiness Website www.caninebusinessacademy.com Community Facebook Group: https://www.facebook.com/groups/caninebusinessacademycommunity Let´s Talk Dog Business Strategy Book - https://www.amazon.co.uk/Lets-Talk-Dog-Business-Strategy/dp/1068791705 Email: [email protected] ABOUT THE HOSTS Jo Moorcroft and Vicky Davies are dog behaviourists, business strategists, and co-founders of Canine Business Academy—the UK’s go-to hub for dog professionals who want more than just a logo and a dream.With a combined passion for dogs and business done properly, Jo and Vicky have helped hundreds of canine professionals build sustainable, profitable businesses rooted in real impact.🏆 Their award-winning work has earned recognition including:– UK StartUp Awards: Business to Business (Midlands)– Small Business Awards UK: Most Innovative Small Business 2025– Business Awards UK: Most Innovative Pet Product 2024– Plus shortlists at the Women in Business and Great British Businesswoman AwardsThey’re also No.1 bestselling authors of Let’s Talk Dog Business Strategy, featured on BBC Radio, FOX, NBC, and more—with 63,000+ downloads of this very podcast.Their philosophy is simple:Give a shit. Get shit done. Get results. This Podcast has been brought to you by Disruptive Media. https://disruptivemedia.co.uk/

Many dog trainers start out trying to be everything to everyone, instead of focusing on the one thing we love and becoming brilliant at that. In this episode we sit down with Olivia Jones, the Biker Girl Dog Trainer, to talk about what happens when you stop trying to be a “GP” trainer and build your whole business around the big, spicy, bitey cases most people run a mile from. Olivia shares how she became a reactivity and aggression specialist, why her bright red hair, tattoos and motorbike are core business assets, and how she has built an £80k business without a behaviour degree or a big team. Built almost exclusively via word of mouth. We discuss how she trains large, intense dogs while still holding firm to force free principles. She gets honest about imposter syndrome, compassion fatigue, charging more than local trainers, and overcoming the fear that niching down will cost you clients. You will hear how networking, referrals and genuinely backing other professionals has actually made her business busier and more stable, not less. KEY TAKEAWAYS Niche Down To Stand Out: Focusing on one type of case, instead of offering every service under the sun, makes it easier for the right clients to find and trust you.   Your Personality Is Part Of Your Brand: Red hair, tattoos, a motorbike, humour, and strong opinions are all a part of Olivia´s brand. The more you lean into who you are, the more memorable and referable your business becomes.   You Don’t Need Every Qualification: Results, experience, and the willingness to continually learn and improve what you offer matters more to most clients than formal behaviourist qualifications and titles. Force Free Techniques Are Practical: Working with big, spicy, bitey dogs does not mean that you have to abandon your ethics. The stakes are high and safety matters so reading body language, addressing pain, accommodating genetics, and skilfully using the right tools are all very important. Networking Beats Lone‑Wolfing: Referrals, networking and sharing cases with other pros leads to better outcomes for dogs and a more stable, sustainable business for you. BEST MOMENTS “I’m now turning over £80k… Which I’m buzzing about. A lot of people don’t realise you can actually do this as a full‑time job – and you really can.” “I’m force‑free, but for me it’s LIMA. If I’ve got a dog that outweighs the owner, I’m going to use a head collar for a bit until we can move away from it.” “I don’t think you should be a dog trainer who is a GP. You wouldn’t expect your GP to be a surgeon, physio, and everything else.” ABOUT THE GUEST https://www.bikergirldogtrainer.com https://www.facebook.com/bikergirldogtrainer https://www.instagram.com/bikergirldogtrainer SOCIALS AND IMPORTANT LINKS https://www.tiktok.com/@letstalkdogbusiness https://www.youtube.com/@LetsTalkDogBusiness www.caninebusinessacademy.com https://www.facebook.com/groups/caninebusinessacademycommunity Let´s Talk Dog Business Strategy Book - https://www.amazon.co.uk/Lets-Talk-Dog-Business-Strategy/dp/1068791705 Email: [email protected] ABOUT THE HOSTS Jo Moorcroft and Vicky Davies are dog behaviourists, business strategists, and co-founders of Canine Business Academy—the UK’s go-to hub for dog professionals who want more than just a logo and a dream.With a combined passion for dogs and business done properly, Jo and Vicky have helped hundreds of canine professionals build sustainable, profitable businesses rooted in real impact. Their award-winning work has earned recognition including:– UK StartUp Awards: Business to Business (Midlands)– Small Business Awards UK: Most Innovative Small Business 2025– Business Awards UK: Most Innovative Pet Product 2024– Plus shortlists at the Women in Business and Great British Businesswoman Awards. They’re also No.1 bestselling authors of Let’s Talk Dog Business Strategy, featured on BBC Radio, FOX, NBC, and more—with 63,000+ downloads of this very podcast. Their philosophy is simple: Give a shit. Get shit done. Get results. This Podcast has been brought to you by Disruptive Media. https://disruptivemedia.co.uk/

When you look under the hood of most of your “I’m stuck” moments in your dog training business, you’ll usually find the same thing behind it - fear. Fear of getting it wrong, fear of what other trainers will say, fear of wasting money, fear you’re not actually good enough to pull off the business you secretly want. In this episode, we dig into how those fears show up as paralysis e.g. not posting, not changing your offers, not raising your prices, and endlessly asking for validation from partners, peers and even AI before you move. You’ll hear honest stories about sick‑to‑your‑stomach investments, overcoming feeling like a “lowly dog trainer,” and hiding behind other people’s posts instead of owning your own opinions. Plus, how treating business decisions as experiments, not irreversible changes, helps you use fear as data and actually gives your ideas a chance to work. KEY TAKEAWAYS - Don´t Let Fear Drive: Whether your fear is about money, judgement or getting it wrong, if you let fear drive, you will stay stuck. - Treat Business Changes As Experiments: Most changes you make aren’t permanent; they are not like tattoos. You can undo them or tweak them and try again. That’s not failure, it’s you experimenting and refining things until you find what works. - Hiding From Judgement Is Costing You Growth: Ducking visibility, softening your opinions, and only sharing other people’s posts without commenting feels like it keeps you safe from judgement. The problem is it also keeps you invisible. If you are not seen, you will never gain traction and grow.  - Back Yourself: “I can’t afford it” often really means “I don’t trust myself to make it work.” When you genuinely appreciate the skills you have, back yourself and invest to grow those skills you become unstoppable. - There’s a Limit To What You Can White-Knuckle Alone: Having  the right person in your corner shrinks your fear, speeds up your growth, and stops you talking yourself out of what you actually want. Every human needs a mentor or trainer, at some stage. BEST MOMENTS - “There's so much interwoven fear, interlinked in different ways, and it manifests itself in paralysis.” - “I  was that person …I did have my own opinion, but I was scared to say this is my opinion.” - “You have to step into that fear.” - “Now we're not only interacting with other human beings, we're interacting with robots to tell us if we're making right or wrong decisions because of that super high need for validation.” SOCIALS AND IMPORTANT LINKS https://www.tiktok.com/@letstalkdogbusiness https://www.youtube.com/@LetsTalkDogBusiness Website: www.caninebusinessacademy.com Community Facebook Group: https://www.facebook.com/groups/caninebusinessacademycommunity Let´s Talk Dog Business Strategy Book - https://www.amazon.co.uk/Lets-Talk-Dog-Business-Strategy/dp/1068791705 Email: [email protected] ABOUT THE HOSTS Jo Moorcroft and Vicky Davies are dog behaviourists, business strategists, and co-founders of Canine Business Academy—the UK’s go-to hub for dog professionals who want more than just a logo and a dream.With a combined passion for dogs and business done properly, Jo and Vicky have helped hundreds of canine professionals build sustainable, profitable businesses rooted in real impact.🏆 Their award-winning work has earned recognition including:– UK StartUp Awards: Business to Business (Midlands)– Small Business Awards UK: Most Innovative Small Business 2025– Business Awards UK: Most Innovative Pet Product 2024– Plus shortlists at the Women in Business and Great British Businesswoman AwardsThey’re also No.1 bestselling authors of Let’s Talk Dog Business Strategy, featured on BBC Radio, FOX, NBC, and more—with 63,000+ downloads of this very podcast.Their philosophy is simple:Give a shit. Get shit done. Get results. This Podcast has been brought to you by Disruptive Media. https://disruptivemedia.co.uk/

When they strip away the “build a 7-figure empire” noise, most dog trainers realise that they just want a business that feels good to run. One that lets them actually help dogs and people. Today, we sit down with Josh Beckler from K9 Optima to discuss what a genuinely “small but mighty” dog business looks like when you design it around joy, not ego. Josh shares why he walked away from a high-pressure corporate career and dreams of a big dog training centre to build a lean, behaviour-focused business that he loves working in. You’ll hear how rescue stories and humour, not polished obedience tutorials, built his audience and how training live for hours online keeps him sharp. We also talk about compassion fatigue, feeling guilty when you’re not studying or marketing, and the pressure to launch courses and memberships before you’re ready. Together we explore how to set boundaries, create seasons of focused work without burning your life down, not typical dog training industry advice. KEY TAKEAWAYS Specialising Beats Doing Everything: Dropping services that drain you and doubling down on the training you love is often the quickest way to achieve better results.   You’re In The People Business: Those "marriage counsellor" moments are all part of the job, they help you to understand and connect. The dog only changes if the human does, so you need that connection. The Formats You Use Online Should Fit Your Nervous System: If live streams and pressure switch you on, use them; if they fry you, choose slower formats like pre‑recorded video, email or written posts instead. Boundaries Are a Powerful Anti‑Burnout Tool: Deliberately ring‑fence time for family, rest and life. If you don´t your business will quietly swallow every moment. Passive Income Needs Real Depth: Courses, communities and books only work long‑term when they’re built on lots of real experience. Personal Brand Beats Being a Polished Guru: Your opinions, humour and quirks are asset. Sounding like yourself in a sea of AI‑slop enables the right people to find and trust you.  BEST MOMENTS “The small is me. The mighty is my wife that keeps me on track to do things.” “People are so sceptical, seeing all the AI s**t everywhere, not knowing what to believe.” “Don't worry about sounding smart and throwing all the terminology around.” “Being as mindful about planning the family activities as you probably are at planning your business is the answer.” ABOUT THE GUEST Book Link The Infinite Approach: Modern Dog Training & Polyvagal Insights https://a.co/d/07bJwDw8 The K9 Optima Community https://www.k9optima.com/offers/DjZK7Bn2/checkout You can also find everything in one place at  www.k9optima.com SOCIALS AND IMPORTANT LINKS https://www.tiktok.com/@letstalkdogbusiness https://www.youtube.com/@LetsTalkDogBusiness www.caninebusinessacademy.com https://www.facebook.com/groups/caninebusinessacademycommunity Let´s Talk Dog Business Strategy Book - https://www.amazon.co.uk/Lets-Talk-Dog-Business-Strategy/dp/1068791705 Email: [email protected] ABOUT THE HOSTS Jo Moorcroft and Vicky Davies are dog behaviourists, business strategists, and co-founders of Canine Business Academy—the UK’s go-to hub for dog professionals who want more than just a logo and a dream.With a combined passion for dogs and business done properly, Jo and Vicky have helped hundreds of canine professionals build sustainable, profitable businesses rooted in real impact.🏆 Their award-winning work has earned recognition including:– UK StartUp Awards: Business to Business (Midlands)– Small Business Awards UK: Most Innovative Small Business 2025– Business Awards UK: Most Innovative Pet Product 2024– Plus shortlists at the Women in Business and Great British Businesswoman AwardsThey’re also No.1 bestselling authors of Let’s Talk Dog Business Strategy, featured on BBC Radio, FOX, NBC, and more—with 63,000+ downloads of this very podcast.Their philosophy is simple:Give a shit. Get shit done. Get results. This Podcast has been brought to you by Disruptive Media. https://disruptivemedia.co.uk/

When you understand dog body language, everything clicks into place and your training improves. Understanding the personality type of the person holding the lead can be just as transformative. In this episode, we explore the four common personality types: chatty, big-picture thinkers (parrots), fast, results-driven people (eagles), calm, supportive types (doves), and careful, detail-focused people (owls). You’ll hear real-world examples of personality clashes that leave both sides frustrated: trainers thinking, “I’ve explained this ten times, why aren’t they doing it?” We look at what happens when two parrots spend an entire session chatting instead of training, how an eagle can overlook what an owl really needs, and why the caring dove in you might slip into people-pleasing instead of leading. We break down how to spot the bird in front of you, adjust your pace and level of detail, and use one powerful question to transform your consults, sales, and clients’ results—without having to become a different person. KEY TAKEAWAYS Understanding A Client´s Personality Type Matters: You can create the perfect training plan , but if you don´t adapt it and deliver it in a way that suits the person in front of you very little progress will be made.  Fast Isn’t Always Effective: Eagle‑type trainers who love speed and “getting shit done” can accidentally bulldoze quieter, slower‑processing clients. You can walk away thinking the session was brilliant while the client leaves confused.   Regularly Ask This Vital Question: Asking “What else do you need from me to feel confident taking action on this?” . It is a simple, powerful way to uncover gaps in understanding, regardless of the personality type.  Being Yourself is a Strength: Understanding your own personality tendencies, whether that’s over‑explaining, over‑prepping, or winging it. enables you to design your business and client process around your own personality tendencies.  BEST MOMENTS “For a lot of us, we think we're giving the detail, but it's being given in a way where you are just talking at somebody.” “We have to be mindful that the population is a mix. You're not typically talking to just one profile. It's a blend of all of those profiles.” “For somebody who needs a lot of detail, if that detail isn't given, that might put them off buying.” EPISODE RESOURCES D.I.S.C personality type for dog trainers episode with Andy Nisevic - https://podcasts.apple.com/gb/podcast/the-impact-your-personality-profile-has-on-your/id1727170978?i=1000668232509 How to contact Andy Nisevic : https://www.linkedin.com/in/andynisevic/?originalSubdomain=uk https://onedegree.uk/ SOCIALS AND IMPORTANT LINKS https://www.tiktok.com/@letstalkdogbusiness https://www.youtube.com/@LetsTalkDogBusiness Website www.caninebusinessacademy.com Community Facebook Group: https://www.facebook.com/groups/caninebusinessacademycommunity Let´s Talk Dog Business Strategy Book - https://www.amazon.co.uk/Lets-Talk-Dog-Business-Strategy/dp/1068791705 Email: [email protected] ABOUT THE HOSTS Jo Moorcroft and Vicky Davies are dog behaviourists, business strategists, and co-founders of Canine Business Academy—the UK’s go-to hub for dog professionals who want more than just a logo and a dream.With a combined passion for dogs and business done properly, Jo and Vicky have helped hundreds of canine professionals build sustainable, profitable businesses rooted in real impact.🏆 Their award-winning work has earned recognition including:– UK StartUp Awards: Business to Business (Midlands)– Small Business Awards UK: Most Innovative Small Business 2025– Business Awards UK: Most Innovative Pet Product 2024– Plus shortlists at the Women in Business and Great British Businesswoman AwardsThey’re also No.1 bestselling authors of Let’s Talk Dog Business Strategy, featured on BBC Radio, FOX, NBC, and more—with 63,000+ downloads of this very podcast.Their philosophy is simple:Give a shit. Get shit done. Get results. This Podcast has been brought to you by Disruptive Media. https://disruptivemedia.co.uk/