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Everything SEO - Making SEO and Blogging More Accessible, Adaptable, and Achievable for Small Businesses

Advertise on podcast: Everything SEO - Making SEO and Blogging More Accessible, Adaptable, and Achievable for Small Businesses

Rating
★★★★★
5
from
8 reviews
This podcast has
45 episodes
Language
English
Date created
2024/01/30
Latest episode
2026/01/16
Average duration
25 min.
Release period
30 days

Description

Welcome to the Blogging & SEO Show - the coziest space on the internet where you can learn everything there is to know about SEO and blogging without the pressure and overwhelm. I'm teaching service providers and bloggers how to show up in search without 'doing it all.' I'm Mckayla, the mama behind The Comma Mama Co. and host of the Blogging & SEO Show. As a mom of three, I know how important it is to keep showing up online and being visible to your audience even when you can't get on your phone or sit behind your computer.  SEO and blogging have been the pillars I rely on to market my business and show up for my audience even when I'm in the third week of whatever sickness or stomach bug my toddlers have brought home for the month. The impact a good SEO strategy can make is immense and invaluable, something that so many small business owners and bloggers could thrive with. But I'm not about gatekeeping, and there's no reason to keep all its goodness to myself. That's why I've launched this podcast—you're getting a peek into my SEO brain and that of other experts in the network. I can't wait to see what you create -  x Mckayla

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Check latest episodes from Everything SEO - Making SEO and Blogging More Accessible, Adaptable, and Achievable for Small Businesses podcast


Why It's So Easy to Accidentally "Break" Your SEO
2026/01/16
SEO didn't come with a warning label, but maybe it should have. Because in the past month alone, McKayla has worked with multiple websites that have almost completely broken their SEO...losing their ranks, making it harder to rank, and potentially backfiring on them in the future. In this episode of Everything SEO, McKayla breaks down just how easy it is to accidentally break your SEO and why it happens so often. From platform migrations (looking at you, Squarespace to Shopify) to simple things like multiple H1 tags or broken internal links, she's sharing the most common ways business owners unknowingly hurt their rankings. Plus, she's reminding you to give yourself some grace—because you don't know what you don't know, and sometimes we all just fuck up. It's okay. Questions answered in this episode: What are the most common ways people accidentally break their SEO?Why do platform migrations (like Squarespace to Shopify) cause SEO issues?What small technical mistakes can hurt your rankings without you realizing it?How do broken backlinks and internal linking affect your SEO?What should you do if you think you've accidentally broken your SEO? Download the SEO Checklist (FREE!! because ily) and get six simple things you can do to improve your SEO in 15-minutes or less! → Click here to get your checklist! Book an SEO Mini & Build Your SEO Foundation → Learn more here! Watch me audit a website LIVE → https://luma.com/okuy0gny More Ways to Learn & Connect with Me: Blog: www.thecommamamaco.com/blog Instagram: @‌commamama.co Don’t forget to follow and subscribe to the show to be notified when new episodes are available!
SEO is Changing: The 3 Things That Matter Heading Into The New Year (My Predictions)
2026/01/02
SEO didn’t just change in 2025. It completely rewired how visibility works online, and 2026 is about to make that even more obvious. In this episode of Everything SEO, McKayla breaks down what’s actually happening in the SEO world right now and why ranking is becoming more accessible than ever for business owners who understand how context, connection, and consistency work together. This episode is less about checklists and hacks and more about how search engines are evolving, why shortcuts are failing, and how to build real authority that compounds across platforms in 2026. Questions answered in this episode: How is SEO changing in 2026 and why traditional agency models are failingWhy SEO now extends beyond Google into social platforms podcasts and AI searchWhat role context connection and consistency play in ranking across platformsHow backlinks brand concepts and naming consistency impact search visibilityWhy it will be easier to rank but harder to fake authority in 2026 Download the SEO Checklist (FREE!! because ily) and get six simple things you can do to improve your SEO in 15-minutes or less! → Click here to get your checklist! Book an SEO Mini & Build Your SEO Foundation → Learn more here! Watch me audit a website LIVE → https://luma.com/okuy0gny More Ways to Learn & Connect with Me: Blog: www.thecommamamaco.com/blog Instagram: @‌commamama.co Don’t forget to follow and subscribe to the show to be notified when new episodes are available!
SMO Series: Grow Your Audience With Podcast Guesting With Amanda Bennett
2025/09/25
In this episode of The Blogging and SEO Show, I’m chatting with podcast guesting strategist Amanda Bennett about simple, social media optional ways to grow your audience using podcast interviews, real-life networking, and community-led marketing. We dig into why guesting can outperform constant posting, how to choose the right shows, and the one clear call to action you should offer so listeners actually take the next step. You’ll also learn scrappy ways to repurpose guest interviews into blog posts for long-term SEO, build high-quality backlinks, and track what’s working so your blogging and SEO efforts compound without burning you out. Questions answered in this episode: Why is blogging and podcasting a such a good pairing when it comes to being social media optional?What single call to action works best for podcast listeners and how should you present it?Should you send listeners to a freebie or paid offer after an interview?Do we pick one CTA to send, or can we give them options? Connect with Amanda: Podcasting Moms Club Download the SEO Checklist (FREE!! because ily) and get six simple things you can do to improve your SEO in 15-minutes or less! → Click here to get your checklist! Book an SEO Mini & Build Your SEO Foundation → Learn more here! More Ways to Learn & Connect with Me: Blog: www.thecommamamaco.com/blog Instagram: @‌commamama.co Don’t forget to follow and subscribe to the show to be notified when new episodes are available!
SMO Series: Systems That Help Coaches Scale Without Hiring a Big Team With Ashley from Systems Over Stress
2025/09/22
Scaling your business without burning out isn’t about doing more, it’s about building better systems. If you’ve ever wondered how to deliver a premium client experience while working fewer hours, this conversation will show you what’s possible. In this episode of The Blogging and SEO Show, I’m joined by Ashley Rose from Systems Over Stress. Ashley is an automations and Airtable expert who helps coaches and service providers streamline client management, reduce admin overwhelm, and create scalable systems that let them become truly social media optional. Questions answered in this episode: How can Airtable systems help you become more social media optional in your businessWhat are the differences between Airtable and tools like Notion, Asana, or spreadsheetsHow can automations improve client experience while saving you hours of manual workWhat role do systems play in scaling from a handful of clients to consistent 20K monthsHow can systems help you create freedom to take time off without sacrificing results Connect with Ashley: Ashley Rose is an automations and Airtable expert, who has helped hundreds of coaches move off of spreadsheets and into streamlined & automated systems. As a neurodivergent business owner, she knows the power of systems to scale your group program & business on part-time hours, without sacrificing client experience or burning out. Her 12 month systems support container, Systems Over Stress, helps online coaches build client management Airtable systems that reduce overwhelm, save hours of admin time and team cost, and improve their client experience as they scale Join her FREE live masterclass on Monday 9/29 @ 11am Pacific → Join here Download the SEO Checklist (FREE!! because ily) and get six simple things you can do to improve your SEO in 15-minutes or less! → Click here to get your checklist! Book an SEO Mini & Build Your SEO Foundation → Learn more here! More Ways to Learn & Connect with Me: Blog: www.thecommamamaco.com/blog Instagram: @‌commamama.co Don’t forget to follow and subscribe to the show to be notified when new episodes are available!
SMO Series: How to Make Your Business Social Media Optional Without Creating More Content
2025/09/18
In this episode of The Blogging and SEO Show, I’m diving into how you can make your business more social media optional by repurposing your existing content for greater visibility. From transforming podcasts into blog posts to reusing carousels, LinkedIn posts, or YouTube videos, we’re talking about how to stretch your content further so it keeps working for you long after the initial post fades. If you’ve ever felt stuck on the content creation hamster wheel, this episode will show you how SEO and blogging can help you repurpose smarter, not harder. Questions answered in this episode: Why is it risky to rely on social media alone for visibility?How does repurposing content into blog posts boost SEO and long-term traffic?What’s the easiest way to choose which content to repurpose and where to share it? More Ways to Learn & Connect with Me: Blog: www.thecommamamaco.com/blog Instagram: @‌commamama.co Don’t forget to follow and subscribe to the show to be notified when new episodes are available! Go ahead and subscribe to the newsletter and get inbox notifications and access to exclusive deals for my listeners - Get on the list.
I Quit My Podcast, Started Another, & Now I'm Back?
2025/09/15
In this episode of The Blogging and SEO Show, I’m sharing a behind-the-scenes look at why my attempt to launch a second podcast didn’t work out and why that’s completely okay. From following creative whims that sometimes flop, to understanding that my new creative juices actually aligned with this show...this episode is all about the realities of experimenting in online business and the lessons that come with it. More Ways to Learn & Connect with Me: Blog: www.thecommamamaco.com/blog Instagram: @‌commamama.co Don’t forget to follow and subscribe to the show to be notified when new episodes are available! Go ahead and subscribe to the newsletter and get inbox notifications and access to exclusive deals for my listeners - Get on the list.
Is ChatGPT the New Google? What to Know About AI Search Engines
2025/03/27
In this episode of The Blogging and SEO Show, I’m exploring AI search engines and whether or not they’re ready to take on Google as the top search engine on the block. Listen in as I talk about some of the different AI platforms, their user experience, and what it takes to show up in AI search. The AI search engines in question: Diem: https://app.askdiem.com/search Perplexity: https://www.perplexity.ai/ ChatGpt: https://chatgpt.com/ Download the SEO Checklist (FREE!! because ily) and get six simple things you can do to improve your SEO in 15-minutes or less! → Click here to get your checklist! Book an SEO Mini & Build Your SEO Foundation → Learn more here! More Ways to Learn & Connect with Me: Blog: www.thecommamamaco.com/blog Instagram: @‌commamama.co Don’t forget to follow and subscribe to the show to be notified when new episodes are available!
The Surprisingly Simple Way to Get Your Podcast Found on Google
2025/03/13
In this episode of The Blogging and SEO Show, I’m sharing the simplest way to get your podcast found on Google (and other search engines) to get the absolute most out of your content and get discovered by a new-to-you audience WITHOUT using paid ads. Are you a podcaster? Join TCM’s Pod to Blog Program, a 12-week done-with-you program teaching you how to consistently and comfortably turn your podcast episodes into SEO blog posts without maxing out your capacity: thecommamamaco.com/pod-to-blog ⭐ Subscribe & leave a review—it helps so much! 📩 DM me on Instagram and tell me what episode you’re turning into a blog post! 📢 Share this episode with a fellow podcaster who could use an easier way to repurpose their content. More Ways to Learn & Connect with Me: Blog: www.thecommamamaco.com/blog Instagram: @‌commamama.co Don’t forget to follow and subscribe to the show to be notified when new episodes are available! Go ahead and subscribe to the newsletter and get inbox notifications and access to exclusive deals for my listeners - Get on the list.
The Everything Guide to Structuring Your Blog Post
2025/02/27
In this episode of The Blogging and SEO Show, I’m breaking down how to structure a blog post so it’s easy to read and ranks well in search results. We’re talking about headers, content flow, and keyword placement—because a solid structure helps readers navigate your post and improves your SEO.  Are you a podcaster? Join TCM’s Pod to Blog Program, a 12-week done-with-you program teaching you how to consistently and comfortably turn your podcast episodes into SEO blog posts without maxing out your capacity: thecommamamaco.com/pod-to-blog Interested in “They’re The Best” ? Grab your ticket here: https://theyrethebest.circle.so/checkout/tickets?affiliate_code=c2b092  If you loved this episode, don’t forget to: ⭐ Subscribe & leave a review—it helps so much! 📩 DM me on Instagram and tell me what episode you’re turning into a blog post! 📢 Share this episode with a fellow podcaster who could use an easier way to repurpose their content. More Ways to Learn & Connect with Me: Blog: www.thecommamamaco.com/blog Instagram: @‌commamama.co Don’t forget to follow and subscribe to the show to be notified when new episodes are available! Go ahead and subscribe to the newsletter and get inbox notifications and access to exclusive deals for my listeners - Get on the list.
7 Reasons to Fall in Love With SEO
2025/02/13
SEO might not bring you chocolates or write you love letters, but it will bring you long-term business growth, dream clients, and a steady stream of traffic. 💕 If SEO has ever felt like an overly complicated, hard-to-commit-to relationship, I’m here to change your mind. In this episode, we’re diving into 7 reasons why SEO is your business soulmate—from bringing you the right audience to keeping your content working for you while you sleep. Think of this as your business love story, but with less heartbreak and more results. Ready to make your podcast work harder for you? Join the challenge here: thecommamamaco.com/ptb-challenge Want the full experience? Join TCM’s Pod to Blog Program, a 12-week done-with-you program teaching you how to consistently and comfortably turn your podcast episodes into SEO blog posts without maxing out your capacity: thecommamamaco.com/pod-to-blog If you loved this episode, don’t forget to: ⭐ Subscribe & leave a review—it helps so much! 📩 DM me on Instagram and tell me what episode you’re turning into a blog post! 📢 Share this episode with a fellow podcaster who could use an easier way to repurpose their content. More Ways to Learn & Connect with Me: Blog: www.thecommamamaco.com/blog Instagram: @‌commamama.co Don’t forget to follow and subscribe to the show to be notified when new episodes are available! Go ahead and subscribe to the newsletter and get inbox notifications and access to exclusive deals for my listeners - Get on the list.
How to Turn Your Podcast Episodes Into Blog Post
2025/02/06
You put so much time and effort into your podcast episodes—so why let them sit in one place? Turning your podcast into blog posts helps more people find you, listen in, and stick around. In this episode, I’m sharing why repurposing your podcast matters and how you can easily start with a simple system (without adding hours of extra work to your plate). Plus, I’ll walk you through the Pod to Blog Challenge, a step-by-step way to finally get your podcast working for you beyond the audio feed. Ready to make your podcast work harder for you? Join the challenge here: thecommamamaco.com/ptb-challenge Want the full experience? Join TCM’s Pod to Blog Program, a 12-week done-with-you program teaching you how to consistently and comfortably turn your podcast episodes into SEO blog posts without maxing out your capacity: thecommamamaco.com/pod-to-blog If you loved this episode, don’t forget to: ⭐ Subscribe & leave a review—it helps so much! 📩 DM me on Instagram and tell me what episode you’re turning into a blog post! 📢 Share this episode with a fellow podcaster who could use an easier way to repurpose their content. More Ways to Learn & Connect with Me: Blog: www.thecommamamaco.com/blog Instagram: @‌commamama.co Don’t forget to follow and subscribe to the show to be notified when new episodes are available! Go ahead and subscribe to the newsletter and get inbox notifications and access to exclusive deals for my listeners - Get on the list.
WTF Does it Mean to "Optimize" for SEO?
2025/01/23
Have you ever wondered what the “optimization” in “search engine optimization” meant? Then this is the episode for you! Today I’m sharing all the things about what we (SEOs) mean when we use the term “optimize” when it comes to your website and its relationship with popular search engines, like Google.  In this episode, we’ll cover: What “optimization” means and how it impacts your websiteWhat’s covered in an SEO Audit + Optimization (and WHY)A secret lil announcement about something I’m super excited about! And, if you want to get started with SEO but don’t want to do it all yourself (and play the SEO guessing game), book your SEO Audit + Optimization, and I’ll do it for you ;) Resources mentioned: Grab Your Ticket to the Moms Who Podcast Summit here. More Ways to Learn & Connect with Me: Blog: www.thecommamamaco.com/blog Instagram: @‌commamama.co Don’t forget to follow and subscribe to the show to be notified when new episodes are available! Go ahead and subscribe to the newsletter and get inbox notifications and access to exclusive deals for my listeners - Get on the list.
The Truth Behind "Comparisonitis" with Sara from Between The Lines Copywriting
2025/01/16
It’s another year and another chance to suffer from comparisonitis!! But, worry not, I’ve got you (or, more accurately, Sara from Between The Lines has got both of us covered today). With everyone celebrating their end-of-year wins and their goals for this upcoming season, quarter, and year, it’s a time when we tend to do a little reflection (good and bad). Sara Noel is a Website Copywriter, Marketing Mentor, Unapologetic Squirrel (aka ADHDer), Champion of Single Moms, World's Loudest Noah Kahan Fan, and the most unfiltered business owner on the Internet. She's the proudest F-bomb-dropping New Englander you'll ever meet, the "queen of over-delivering" (according to her students and clients), and she's wicked obsessed with helping business owners learn how to write better website copy. You can find her online here, but you'd be better off just subscribing to her weekly newsletter from the get-go — she shares one marketing tip, once a week, but always includes a good-enough-to-skip-your-responsibilities-to-read story. Website: www.betweenthelinescopy.com   Newsletter (free copywriting tips): www.betweenthelinescopy.com/subscribe  Okay, so in this episode of The Blogging & SEO Show, we’re talking all thing comparisonitis, how to avoid it, how to deal with it, and why you shouldn’t let it ruin all the hard work you’ve put in the past year (because you’re fudgin amazing, okay?).  Don’t forget to listen in next week, too, as we’ll be back to our usual Blogging & SEO goodness ;) More Ways to Learn & Connect with Me: Blog: www.thecommamamaco.com/blog Instagram: @‌commamama.co Don’t forget to follow and subscribe to the show to be notified when new episodes are available! Go ahead and subscribe to the newsletter and get inbox notifications and access to exclusive deals for my listeners - Get on the list.
Instagram for the Personal Brand w/ Nicole from Groovy Social
2024/12/19
Welcome back to The Blogging and SEO Show! This week, I’m joined by Instagram strategist and personal branding expert, Nicole from Groovy Social. Nicole is the founder of Groovy Social, where she helps personal brands navigate the ever-evolving world of Instagram strategy. With her unique approach, Nicole guides her clients in showcasing their personality, values, and experiences to build meaningful connections with their audience. She believes in crafting Instagram strategies that feel sustainable, fun, and true to who you are, all while maintaining boundaries that prevent burnout. Whether you’re looking to create scroll-stopping content or finally find your groove on Instagram, Nicole is your go-to gal! Connect with Nicole: Follow Nicole on Instagram here.Join the waitlist for her You-Centric Instagram Strategy service launching in the new year here. In this episode, we’re diving into the world of personal branding and Instagram strategy—and how to show up as you without losing your mind (or your boundaries). We discuss: Why traditional social media management no longer serves personal brands in the same way it once did—and what works now.How to balance sharing your personality with maintaining professionalism.The fine line between vulnerability and oversharing on Instagram (and why it’s okay to skip the tears).What to do during low-energy seasons to stay consistent without burning out.Why authenticity isn’t about being “high-vibe”—it’s about being you.Taking time offline for rest and reflection without tanking your strategy. We also chat about how personal brands can show up consistently, even during busy seasons, and why embracing your quirks is the key to building a loyal audience. Resources mentioned: Airtable Base by Coley James: Check it out here.Sarah from Between the Lines Copy: Follow her here. Finally, Nicole shares actionable tips on how to embrace the cringe, push past fear, and show up as your true self online. Spoiler alert: it’s worth it. Ready to show up authentically on Instagram? Connect with Nicole here. More Ways to Learn & Connect with Me: Blog: www.thecommamamaco.com/blog Instagram: @‌commamama.co Don’t forget to follow and subscribe to the show to be notified when new episodes are available! Go ahead and subscribe to the newsletter and get inbox notifications and access to exclusive deals for my listeners - Get on the list.
How People Learn and Why That Matters for Your Content w/ Lauren Dewey
2024/11/28
Welcome back to The Blogging and SEO Show! This week, I’m joined by learning specialist and CEO of Entrepreneur Academic, Lauren Dewey. Lauren Dewey is a Learning Specialist and CEO of Entrepreneur, Academic. After nearly eight years working in higher education, she started Entrepreneur, Academic to support business owners, coaches, and service providers scale their impact and income through high quality curriculum development. Lauren can help bring your expertise to life through a signature online course, a group program or masterclass, or the creation of a suite of workshops or masterclasses! She believes in building sustainable, scalable business models that prioritize quality programs while getting paid for your expertise.  Connect with Lauren: Grab her free masterclass here. Download her course creation checklist here. Visit her website here. In this episode, we’re diving into the fascinating world of adult learning and how understanding these concepts can transform your blog, content strategy, and even your offers. We discuss: What adult learning really is and how it influences how your audience consumes and retains information.Why every blog post educates your audience, even when it doesn’t feel like it—and how to structure your content for maximum impact.The pitfalls of you-centric content and how to make your stories resonate with your audience’s lived experiences.Why redundancy in your messaging is key to keeping your brand memorable (and why this isn’t just a sales tactic but a proven learning theory).How to avoid creating "boring professor" content while keeping your personality alive in your blogs and courses.Ways to reimagine your content for social media, emails, and more—because blogging doesn’t exist in a silo! We also explore how learning preferences (not learning styles!) influence content creation and why courses that focus on transformation—not just information—have higher success rates. Finally, Lauren shares actionable tips for auditing your offers and creating content that gets people off to stop scrolling and into action. Resources mentioned: Repurposing with Felly from FDStudio here. Book a free SEO consultation here. More Ways to Learn & Connect with Me: Blog: www.thecommamamaco.com/blog Instagram: @‌commamama.co Don’t forget to follow and subscribe to the show to be notified when new episodes are available! Go ahead and subscribe to the newsletter and get inbox notifications and access to exclusive deals for my listeners - Get on the list.

Podcast reviews

Read Everything SEO - Making SEO and Blogging More Accessible, Adaptable, and Achievable for Small Businesses podcast reviews


5 out of 5
8 reviews
★★★★★
ChristineSponsel 2025/02/13
Simplifies SEO!
SEO has often felt too overwhelming to bother with, but McKayla simplifies it with easy actionable tips! This is a must listen podcast for my biz 🙌
★★★★★
Gwen Tinsley 2024/06/26
Easy to Digest & Practical
McKayla is awesome at keeping things simple but powerful! She is an amazing wealth of knowledge on a “could be” complicated part of running a business...
★★★★★
Whats guccu my dudes 2024/03/26
Great info!!!
Very valuable when it comes to everything related to SEO, blogging and business growth! Thank you McKayla!!!
★★★★★
Pamela Krista 2024/02/13
QUEEN of SEO!!
Mckayla is simply incredible!! Ive known her for years and she continues to show up, learn all she can about SEO and is so good at it! She gets result...
★★★★★
Erika | Get Comfy with Numbers 2024/02/08
Easy to Understand
Love how McKayla makes something that feels super complicated seem easy & doable. I’m excited to learn more by listening to this show!
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