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Industry Leader Interviews is a recurring series in The High-Level Entrepreneur podcast, featuring industry leaders. In this interview, I have invited a special guest - Shannon Matson, founder of The Social Bungalow, an 8-figure online marketing business. Shannon has also built a completely different kind of business alongside it - a 2,500 square foot coffee shop in Las Vegas, started from scratch with almost no experience in physical retail. In this episode, we talk about what it actually takes to go from a six-figure business to a seven & eight figure business that scales - and the pattern she sees over and over again that holds entrepreneurs back. Her answer comes down to two things: team and visibility. We dig into why so many entrepreneurs stay stuck as the "doer" in their own business instead of freeing up time to lead, what it actually takes to build real visibility & own your position as an industry leader, the conviction it took to land a major deal as the most expensive option in the room, and what it really costs to change a business model you've built your identity around. Want more from Shannon? Follow her here: instagram.com/thesocialbungalow If this episode has you thinking about your own pricing, positioning or next level - I'm hosting a free live training this October: "How To Become the 1% Industry Leader That Signs $20k Clients." Sign up here: https://joellaskoogh.com/become-the-1-percent-industry-leader

In this episode, I talk about one of the biggest myths in premium pricing: that charging more means you have to give more - more calls, more content, more access, more of everything. I share what actually makes an offer premium - and it's not about quantity, it's about quality, packaging and experience. I take you through a recent trip to a castle that completely shifted how I think about premium, and why the truth is the opposite: your most advanced clients don't want more, they want better. If you're ready to sell more premium, raise your prices and grow your business through premium offers - apply to Industry Leader Lounge here: https://joellaskoogh.com/industry-leader-lounge-application

In this episode, I talk about something I hear constantly from entrepreneurs: feeling torn between following your intuition and being strategic - like the two can't coexist. I share why that disconnect usually isn't a sign that you need to choose one over the other. It's actually a sign that something in your business - your ideal client, your positioning, your offer - has become misaligned. When you're truly connected to what you do, following your intuition and being strategic naturally start to look the same. I also get personal about how my own positioning has evolved as I've grown, why I almost never spoke about mindset and philosophy in my brand for years even though it's always been a huge part of me, and why premium positioning requires you to stop making yourself digestible. If you've ever felt uninspired doing "the strategic thing" and wondered why - this episode is for you.

Industry Leader Interviews is a new series in The High-Level Entrepreneur podcast featuring industry leaders. In this interview, I have invited a special guest - Hayley Lloyd who is the founder of InAwe, an app that teaches breathwork & manifestation. Hayley built a 7-figure coaching business and became a millionaire - and then walked away from it all to start over. She's had an incredible journey: from struggling with alcoholism and debt, to running a successful 7-figure business, to trusting her intuition enough to leave it behind and build InAwe from scratch. In just over a year, Hayley grew InAwe's Instagram account to over 100k followers - something she credits entirely to manifestation and alignment. Because when you follow your true purpose, things just fall into place. Today, we dig into her full story - the rock bottom, the rebuild, and the leap - how breathwork & manifestation have shaped her results, and what it actually looks like to trust your intuition enough to leave something successful behind for something bigger. Want to start using breathwork & manifestation to create real shifts in your own life? Try Hayley’s app InAwe - use code INAWE26 for 20% off: inawemanifestation.com

In this episode, I talk about why so many six-figure entrepreneurs struggle to move to the next level - not because they don't know what to do, but because they struggle to trust themselves, stay the course and make decisions aligned with the entrepreneur they want to become. I also speak about self-trust, identity, long-term thinking & growth, and what actually changes when you stop making decisions from your current identity and start acting like the future version of you - especially when growth requires you to do things that feel uncomfortable, invest, raise your standards or go bigger than you've gone before. Are you ready to lead like the Industry Leader you know you're capable of becoming?  Send me a message on Instagram & we'll talk there: https://www.instagram.com/joellaskoogh or apply directly: https://joellaskoogh.com/industry-leader-lounge-application

Industry Leader Lounge is now open - and if you've been wondering "is this for me?", this episode is for you. I break down exactly who this space is for, who it's not for, and what it really takes to become a true industry leader. If this resonates, book your free 1:1 strategy call with me here: https://joellaskoogh.com/booking-page PS. I only have a few openings left in my calendar, and a limited number of spots in Industry Leader Lounge - so if you're interested, book your call now.

Industry Leader Interviews is a new series in The High-Level Entrepreneur podcast featuring industry leaders. This summer, you'll have a new interview every Thursday - and after the summer, the series will continue sporadically with a new guest. This interview is conducted in Swedish, and features Jennie Zetterström - a PR & crisis communication expert and true industry leader in her field. Jennie has broken every expectation of what's possible as a PR consultant - going from selling hourly rates to building a personal brand that made her the obvious choice in her industry, publishing a book, attracting premium clients and 2x her revenue without working more. In this episode, Jenny shares how she built her industry leadership through media visibility & personal branding - and why the shift from selling her time to selling premium packages changed everything. We also talk about how to become a more compelling speaker, how to get featured in media even without a big following, and how the right visibility can give you a level of credibility that accelerates your industry leadership. Want more from Jennie? Connect with her here: https://www.linkedin.com/in/jennie-zetterstr%C3%B6m/  You'll also get to hear more from Jennie in my upcoming free training on August 13th & 17th - where she shares more about the mindset and positioning shifts behind her transformation from consultant to industry leader. Sign up here: https://joellaskoogh.com/how-to-become-the-1-percent-industry-leader

Industry Leader Interviews is a new series in The High-Level Entrepreneur podcast featuring industry leaders. This summer, you'll have a new interview every Thursday - and after the summer, the series will continue sporadically with a new guest. This interview features Marianne Lehikoinen - a seven-figure entrepreneur, founder & business strategist who helps experts build scalable, system-led companies that can grow beyond the founder. In this episode, Marianne shares her nearly 10-year entrepreneurial journey - from starting her first business at just 20 years old, taking bold risks long before success was guaranteed, and building a $1M+ business, to navigating the leadership challenges that came with fast growth. We talk about why the business model that got her to her first $1M wasn't the one that took her further, how she transformed a founder-dependent business into a scalable company, and why sustainable growth requires becoming the leader your business needs at every new level. Inspired by Marianne's journey? Connect with her here: https://www.instagram.com/mariannelehikoinen/  If you're ready to move from being just another expert to becoming the recognised Industry Leader in your niche, join my upcoming free training. I'll show you the mindset, positioning and leadership shifts that help entrepreneurs attract premium clients and confidently sign $20K+ clients. Sign up here: https://joellaskoogh.com/how-to-become-the-1-percent-industry-leader

Industry Leader Interviews is a new series in The High-Level Entrepreneur podcast featuring industry leaders. This summer, you'll have a new interview every Thursday - and after the summer, the series will continue sporadically with a new guest. This interview is conducted in Swedish, and features Josefine Asklöf - a High Performance Coach, industry leader, and one of Sweden's leading experts in data-driven performance optimization for entrepreneurs & leaders.  In this episode, Josefine shares why optimizing your business starts with optimizing yourself, how data can help you make better decisions, increase your energy and strengthen your mental resilience, and why high performers should stop relying on willpower alone. We also talk about building a long-term business, trusting your own positioning, balancing data with intuition, and why sustainable success comes from understanding the bigger picture rather than chasing quick fixes. Ready to optimize your health & perform at your highest level? Connect with Josefine: https://www.instagram.com/prestationscoachen_/  Want to build a business like Josefine's? Join my upcoming free training, where we dive into the business journey behind her transformation - from selling $2K programs to confidently pitching $10K offers.  Sign up here:  https://joellaskoogh.com/how-to-become-the-1-percent-industry-leader

Industry Leader Interviews is a new series in The High-Level Entrepreneur podcast featuring industry leaders. This summer, you'll have a new interview every Thursday - and after the summer, the series will continue sporadically with a new guest. This interview is conducted in Swedish, and features Dorotea Pettersson -  a growth partner and industry leader who helps entrepreneurs build the structure, systems and planning they need to scale their businesses.  In this episode, we talk about why structure isn't the opposite of freedom - it's what makes freedom possible. Dorotea shares why so many entrepreneurs lose momentum by operating without clear systems, how to build a sales and client journey that actually supports growth, and why delegation starts long before you hire someone. We also discuss Dorotea's journey from lower-priced offers to premium services, the mindset shifts that came with charging more, why surrounding yourself with people who think bigger matters, and how the right environment can completely change the way you grow your business. Ready to bring more structure, systems and clarity to your business? Connect with Dorotea on Instagram:  https://www.instagram.com/doroteapettersson/ Want to become one of the industry leaders inside Industry Leader Lounge, like Dorotea? Sign up to the waitlist here: https://joellaskoogh.com/industry-leader-lounge-waitlist

Industry Leader Interviews is a new series in The High-Level Entrepreneur podcast featuring industry leaders. This summer, you'll have a new interview every Thursday - and after the summer, the series will continue sporadically with a new guest. This interview is conducted in Swedish, and features Erica Wisborg -  a copy expert, industry leader and one of the most sought-after names in her niche when it comes to selling through copy. Erica shares how she positioned herself as something completely different from a business coach or traditional copywriter, how she hit over $100K in revenue last year simply by selling through her copy to premium clients, and why most entrepreneurs overcomplicate their content.  We also get honest about the harder side of entrepreneurship -  how childhood trauma can show up in your business in ways you'd never expect, what it actually takes to push through the tough periods without giving up, and why investing in yourself is just as important as investing in your strategy. Do you want to sell more through copy? Follow Erica on Instagram: https://www.instagram.com/ericawisborg/  Want to become one of the industry leaders inside Industry Leader Lounge?  Sign up to the waitlist here: https://joellaskoogh.com/industry-leader-lounge-waitlist

Industry Leader Interviews is a new series in The High-Level Entrepreneur podcast featuring industry leaders. This summer, you’ll have a new interview every Thursday - and after the summer, the series will continue sporadically with a new guest. This interview is conducted in Swedish, and features my Industry Leader Lounge client Emilie Loman - an industry leader in the customer service industry & founder of Wowservice. We talk about why service is one of the biggest untapped opportunities for entrepreneurs who want to build a premium brand and create loyal, long-term clients that become ambassadors for you. Emilie also shares how she built an entirely new niche around Wowservice, why customer experience is about so much more than just support, and how small shifts in the way you communicate can transform how clients experience you and your business. Join Emilie’s Wowservice Academy Waitlist: https://wowservice.se/wowservice-academy Want to become one of the industry leaders inside Industry Leader Lounge, just like Emilie? Sign up to the waitlist for Industry Leader Lounge: https://joellaskoogh.com/industry-leader-lounge-waitlist

In this episode, I talk about a challenge that almost every six & multi-six figure entrepreneur I work with brings up at some point: feeling like you're always the most ambitious person in the room.  While other people see you as inspiring, successful and confident, you may find yourself craving deeper conversations, bigger goals and people who genuinely challenge the way you think. I share why I believe this can become a real business problem, how the people around you influence what's possible for you, and why being surrounded by the right mentors, peers and expanders can change  what's possible for you and your business. If you're ready to be surrounded by entrepreneurs who challenge you to think bigger, join the Industry Leader Lounge waitlist here and be the first to know when we open the doors: https://joellaskoogh.com/industry-leader-lounge-waitlist And if you're looking for even more conversations about the realities of entrepreneurship, make sure to check out my new limited podcast series, Loners with Hybris, where I sit down with two of my entrepreneur friends to discuss the parts of entrepreneurship that nobody seems to talk about: https://open.spotify.com/show/033DVBQgWx7L77D5lDYVcU

In this episode, I talk about one of the biggest things holding entrepreneurs back from making bold decisions, raising their prices, investing in themselves and truly going all-in on their business: self-trust. I dive into what self trust actually means, why so many smart and capable entrepreneurs struggle with it, and how to build evidence for your own decision-making. I also share lessons from investments, business partnerships and mistakes I've made along the way- and why making the wrong decision is often less dangerous than you think. If you're a six-figure entrepreneur looking to strengthen your leadership, trust yourself at a higher level and surround yourself with ambitious entrepreneurs who challenge you to think bigger -  join the waitlist for Industry Leader Lounge here: https://joellaskoogh.com/industry-leader-lounge-waitlist

In this episode, I share a big shift I’ve been experiencing in my business and leadership over the past few months.  I talk about the balance between strategy and intuition, why maintaining your standards matters more than hitting a revenue goal, and how I’ve learned to make decisions that are aligned with both the business I want to build and the life I want to live.  If you can relate to this episode, I’d love to hear from you. Send me a DM on Instagram  and let me know what resonated most: https://www.instagram.com/joellaskoogh/