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Rob Walch returns from Podcast Movement NYC with a recap of the Terminal 5 venue, meetings with industry peers, Captivate’s new partnership with TWiT, and the presentation moment when his screen went black. His talk challenged advice built for podcasting’s top tier and tested the claim that video is now the baseline. Rob shares his comparison of Apple Podcasts downloads for more than 100 shows before and after they added HLS video, along with Acast’s Podcast Pulse findings on audio choice, discovery through social clips, and rising trust in podcasters. Beyond Podcast Movement, Elsie and Rob discuss Apple Podcasts chapter settings, Spotify’s ad-skipping feature, Apple Podcasts subscription video and new playback features, Threads’ expanded podcast tools, and sponsor reads designed to work for people watching or listening. A reported $140 million SiriusXM deal for Giggly Squad opens a wider conversation about the value Hannah Berner and Paige DeSorbo built across podcasting, video, social media, touring, publishing, and entertainment. Global also announces the upcoming investigative series A Very British Epstein. The episode also visits Apple Maps’ Hidden Histories guides, the International Women’s Podcast Awards, and a Talks.co giveaway. The Flattering Ram celebrates Tony Doe’s work on the Nigerian Podcast Index, Rob shares Captivate’s July 2026 download benchmarks and Magellan AI’s estimated August podcast ad spending, and the hosts point listeners toward Rob’s Outlier Edge interview and Seth Resler’s community-building Growth Lab. Interesting things from this episodePeople & ShowsPodcast Movement New York City 2026Giggly SquadTWiT.tv’s partnership with DAX and CaptivateA Very British EpsteinTony Doe and Into the PodverseSupport the Nigerian Podcast IndexRob Walch on The Outlier Edge, episode 1037From Audience to Community with Seth ReslerCaptivate Growth Labs events calendarCaptivate Office Hours: October Apps & TechnologyApple Podcasts subscription videoNew Apple Podcasts features in iOS 27, tvOS 27, and macOS 27Threads podcast tools for creators and listeners Articles & EpisodesAcast’s Podcast Pulse 2026How to Create Podcast Ads That Work for Both Video and AudioInside the Giggly Squad Podcast Bidding WarApple Maps and Apple Podcasts launch Hidden HistoriesInternational Women’s Podcast Awards 2026Talks.co 2026 Podcast GiveawayNigeria’s podcasting ecosystem and the Nigerian Podcast IndexMagellan AI’s August 2026 podcast ad spending estimates In & Around Podcasting is a podcast industry podcast started by Mark Asquith and Danny Brown and now hosted by Elsie Escobar and Rob Walch, continuing its mission as an industry show that belongs to the whole community. If you enjoy the show, we'd love for you to leave us a rating or review on your favourite podcast app! You can also drop us a tip at https://www.inandaroundpodcasting.com/support, too! If you're an independent creator who would like to co-host with us, please let us know by emailing the show! [email protected]. Please tell your friends that the show is available on Spotify, Apple Podcasts, and YouTube, plus wherever else they may listen to their podcasts. If you'd like your podcast trailer featuring in our "Wave File" segment, submit it via this quick contact form, please. The podcast is also available at In & Around Podcasting. This podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy

A successful podcast can still reach a point where its creator is ready to move on. Elsie Escobar and Rob Walch discuss Pat Flynn’s sale of Smart Passive Income, the audience relationship involved in a host handover, and what the reporting on Crime Junkie and Audiochuck brings up about growth, workload, and building a business around one person. The Apple conversation covers hardware costs, AirPods recording, and the balance between useful listening tools and privacy for the people nearby. Elsie and Rob also discuss iOS 27 podcast search and CarPlay changes, plus Apple Podcasts’ video embed player and why website plays don’t appear in Apple Podcasts Connect Analytics. Audacity 4 brings a new editing experience and a reminder from Rob to check MP3 export settings after installing. Audio Hijack 4.6 updates transcription and macOS support. The Flattering Ram remembers Todd Cochrane, followed by news of Audacy Creator Lab’s closure, TWiT’s move to Captivate for ad management, Elsie’s immigration story on Heidi de la Cruz’s podcast, and upcoming Captivate community events. Interesting things from this episodePeople & ShowsPat Flynn and Smart Passive Income, sale announcementLiz Wilcox, incoming Smart Passive Income owner, announcement conversationLex Roman and Revenue Rule Breakers, analysis of the SPI saleTodd Cochrane, remembered by Rob GreenleeRob Greenlee and New Media Show, remembrance of Todd CochranePodcast Movement New York City Apps & TechnologyApple Podcasts embed playerApple Marketing ToolsAudacity 4Audacity 4 download on MuseHubAudio HijackiPhone Duo, pricing reportiPhone 18 Pro, feature overviewAirPods 5, feature overviewApple Watch Audio Intelligence Articles & EpisodesApple Doesn’t Want You to Worry About the New Apple Watch’s Listening FeaturesiPhones Are Getting More Expensive, but AirPods Are Cheaper Than EverApple Podcasts Takes Video Beyond Its App With Upgraded Web PlayerApple Audio Intelligence Privacy OverviewAshley Flowers’ ‘Crime Junkie’ Podcast Empire, Audiochuck, Faces ReckoningThe biggest news in Smart Passive Income’s History! I Sold SPIAudacity 4 has arrived: Easier editing, better effects & moreAudio Hijack 4.6 Is Now AvailableRemembering Todd Cochrane, One Year LaterMike Dell’s remembrance of Todd CochraneTWiT.tv Partners with DAX United States for 2027The American Dream in the Eyes of Immigrants, episode 162 with Elsie EscobarCaptivate Growth Labs events calendarCaptivate Office Hours: OctoberFrom Audience to Community: A New Revenue Model for Podcasters, September Growth Lab In & Around Podcasting is a podcast industry podcast started by Mark Asquith and Danny Brown and now hosted by Elsie Escobar and Rob Walch, continuing its mission as an industry show that belongs to the whole community. If you enjoy the show, we'd love for you to leave us a rating or review on your favourite podcast app! You can also drop us a tip at https://www.inandaroundpodcasting.com/support, too! If you're an independent creator who would like to co-host with us, please let us know by emailing the show! [email protected]. Please tell your friends that the show is available on Spotify, Apple Podcasts, and YouTube, plus wherever else they may listen to their podcasts. If you'd like your podcast trailer featuring in our "Wave File" segment, submit it via this quick contact form, please. The podcast is also available at In & Around Podcasting. This podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy

What does a successful podcast launch look like when you do not have a large audience waiting? Elsie Escobar and Rob Walch answer a new podcaster’s question by moving the focus away from industry benchmarks. A show’s own baseline, consistent 7-, 30-, and 90-day comparison windows, seasonality, format, and audience goals give creators more useful information than a single early dip. YouTube will count a public view from the first frame while keeping creator analytics, monetization, click-through rate, and recommendations tied to engaged views. Elsie and Rob discuss what that split means for creators and sponsors, why a public number can misrepresent attention, and how losing a channel to automated enforcement can cut a creator off from years of work. An email connection and distribution beyond one platform remain practical safeguards. The episode also covers YouTube’s competition with Netflix for top creators, Unwell’s $500 million valuation, Threads’ podcast transcript test, and Magellan AI’s estimated podcast ad spending for July 2026. Rob shares an early look at his Apple Podcasts HLS video analysis, the show remembers Dolly Parton and her podcast appearances, and the Flattering Ram celebrates Paulette Erato of Latinas in Podcasting. Interesting things from this episodePeople & ShowsDolly Parton on Table Manners: Second HelpingsDolly Parton on Table MannersDolly Parton on Khloé in Wonder LandDolly Parton on Dumb BlondeDolly Parton on Living & Learning with Reba McEntirepodCast411 Episode 237 with Zach SmithPaulette Erato - Latinas in PodcastingThe Parent TapPodcast Movement NYC 2026 Apps & TechnologyYouTube engaged viewsThreads podcast transcription test Articles & Episodes🔬Reddit post about podcast success and podcast analyticsGrowth Lab Event with Rob, Danny and Elsie! Demystifying Your Podcast AnalyticsRene Ritchie explains YouTube engaged viewsYouTube counting public views from the first frameThe Parent Tap petition for channel reinstatementYouTube creator exclusivity deals and NetflixUnwell’s $500 million valuation after the WTSL investmentMagellan AI top podcast advertisers In & Around Podcasting is a podcast industry podcast started by Mark Asquith and Danny Brown and now hosted by Elsie Escobar and Rob Walch, continuing its mission as an industry show that belongs to the whole community. If you enjoy the show, we'd love for you to leave us a rating or review on your favourite podcast app! You can also drop us a tip at https://www.inandaroundpodcasting.com/support, too! If you're an independent creator who would like to co-host with us, please let us know by emailing the show! [email protected]. Please tell your friends that the show is available on Spotify, Apple Podcasts, and YouTube, plus wherever else they may listen to their podcasts. If you'd like your podcast trailer featuring in our "Wave File" segment, submit it via this quick contact form, please. The podcast is also available at In & Around Podcasting. This podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy

From reel-to-reel tape and cassette fast-forwarding to one-tap podcast controls, listeners have gained more power over what they hear and when they hear it. Elsie Escobar and Rob Walch follow that history into discussing Spotify’s Skip Ahead test, which can jump Premium subscribers past intros, outros, ads, and other promotional segments. That convenience creates a difficult question for podcasters: when a platform identifies a segment as skippable, who gets to decide what counts as an ad? Elsie and Rob discuss baked-in sponsorships, creator promotions, listener habits, Spotify video, and why YouTube’s new monetization requirements make diversified publishing even more important. The episode also covers Overcast’s packed feature release, including transcript tools, Replay Podcast, Smart Complete, chapter controls, and new Premium audio effects. Plus, Disney+ expands its podcast distribution deals, the show remembers John C. Dvorak, and the Flattering Ram celebrates Ana Xavier’s visit to the Obama Presidential Center. Interesting things from this episodePeople & ShowsMarco ArmentThe OverlapStick to FootballHope Gets a Studio: Inside the Obama Presidential Center's Vision for Community StorytellingIn & Around Podcasting: A Platform For Indie PodcastersPodcast Measurement Is Changing. Elsie Escobar Says Creators Need a SeatBuild in Beta for the AI CuriousSynergy SquadPodcasting in the AI Era with Rob WalchPodcast Movement New York City Apps & TechnologyOvercastSponsorBlockUnwatchedUnderstanding the "Skip ahead" button Articles & EpisodesSpotify’s new ‘skip’ button could end the podcast business as we know itSpotify’s New Ad-Skipping Feature Is Not Scaring Off Podcast Advertisers YetSpotify threatens industry with ad-skipping toolNew opportunities to earn and changes to the YouTube Partner ProgramTestFlight Build 1172: Smart Complete, Replay Podcast, changes to Episode LimitsATP 703: Part of a Healthy Breakfast — Accidental Tech PodcastThe Overlap signs landmark sponsorship and distribution deal with Disney+Disney Brings iHeartMedia Video Podcasts to Disney+ and HuluAdam Curry Honors John C. Dvorak's Impact in Tech Journalism on No Agenda In & Around Podcasting is a podcast industry podcast started by Mark Asquith and Danny Brown and now hosted by Elsie Escobar and Rob Walch, continuing its mission as an industry show that belongs to the whole community. If you enjoy the show, we'd love for you to leave us a rating or review on your favourite podcast app! You can also drop us a tip at https://www.inandaroundpodcasting.com/support, too! If you're an independent creator who would like to co-host with us, please let us know by emailing the show! [email protected]. Please tell your friends that the show is available on Spotify, Apple Podcasts, and YouTube, plus wherever else they may listen to their podcasts. If you'd like your podcast trailer featuring in our "Wave File" segment, submit it via this quick contact form, please. The podcast is also available at In & Around Podcasting. This podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy

Elsie Escobar and Rob Walch break down two major developments in the industry: the release of the IAB's updated Podcast Metrics Guidelines version 2.3 - now open for public comment - and the ongoing debate around the AMP Accords and podcast measurement. They tackle everything from the technical challenges of counting downloads, to the thorny issues of privacy and data sharing in major aggregator apps, and what all of this means for creators, advertisers, and listeners alike. Plus, you'll hear the latest data on podcast consumption from Edison Research, an exploration of audience support trends, and hands-on recommendations for both creators and independent podcast app developers. Interesting things from this episodeIndustry DocumentsIAB Tech Lab Podcast Measurement Guidelines v2.3Podcast Measurement Technical GuidelinesAMP Accords Edison ResearchThe Podcast Consumer 2026Share of Ear Podcast Apps and Independent DevelopersPodcast Apps: A Framework for Dying Slowly with Dignity — Dustin Bluck Podcast GearSmallRig S70 Wireless MicrophoneRay Ortega’s SmallRig S70 reviewDJI Mic Mini vs. Hollyland M2S vs. SmallRig S70 — Audio TestsDJI Mic MiniHollyland LARK M2SShure MOTIV Microphones IAB Certification and ComplianceIAB Tech Lab Podcast Measurement ComplianceIAB Tech Lab Compliant Companies Privacy LawsGeneral Data Protection Regulation (GDPR) overviewCalifornia Privacy Rights Act (CPRA) FAQ Podcast History ReferencesElsie’s Yoga ClassCastro Podcast AppOvercastLibbyHappy Tree FriendsRocketboomTiki Bar TVAsk a Ninja In & Around Podcasting is a podcast industry podcast started by Mark Asquith and Danny Brown and now hosted by Elsie Escobar and Rob Walch, continuing its mission as an industry show that belongs to the whole community. If you enjoy the show, we'd love for you to leave us a rating or review on your favourite podcast app! You can also drop us a tip at https://www.inandaroundpodcasting.com/support, too! If you're an independent creator who would like to co-host with us, please let us know by emailing the show! [email protected]. Please tell your friends that the show is available on Spotify, Apple Podcasts, and YouTube, plus wherever else they may listen to their podcasts. If you'd like your podcast trailer featuring in our "Wave File" segment, submit it via this quick contact form, please. The podcast is also available at In & Around Podcasting. This podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy

Fresh podcast industry research is out, and Elsie Escobar and Rob Walch break down what it means for podcasters. They kick things off by celebrating Captivate CEO Marc Asquith’s induction into Mercury Podcasts’ inaugural Heroes of Indie Podcasting Hall of Fame before diving into two major industry reports: The Podcast Atlas from Sounds Profitable and the Westwood One/Cumulus Media/Signal Hill Spring 2026 Report. Together, they explore creator influence, audience behavior, podcast advertising, listener trust, and why creators - not platforms - remain at the center of audience loyalty. They also answer listener questions about programmatic ads, monetizing daily shows, mid-roll placement, and realistic expectations for ad revenue. The episode wraps up with Jim Louderback’s open letter to Meta about AI-generated creator images, updates on where both hosts have been appearing lately, and a few promotion ideas podcasters can borrow for their own guest appearances. Links to Interesting Things from This EpisodePeople & OrganizationsCelebrating the Heroes of Indie Podcasting: 2026 InducteesMark Asquith Named Third Hero of Indie Podcasting as Mercury Podcasts Reveals Legendary Inductee Podcasts, Apps & PlatformsCaptivate MarketplaceAMIE Campaign ManagementOvercastCleanfeed Reports, Articles & ResourcesThe Podcast Atlas: A Map of the Creator Ecosystem - Sounds ProfitableAdvertiser Perceptions: Podcast Advertising Discussion And Spending Intention Hit A Twelve-Year High Among Agencies And Marketers | Westwood OneAN OPEN LETTER TO META | LinkedIn Podcasts & Episodes MentionedWhat Even Is a Podcast Anymore… - We Fixed It, You're Welcome - Apple Podcasts541. Why Most Podcasts Don’t G… - Podcasting Morning Show | Podcast Growth, Launch and Strategy for Indie Podcasters - Apple PodcastsCan Human Creators Still Win i… - New Media Show (Audio) - Apple PodcastsPodnews Weekly with Elsie Escobar - the tools podcasters need to succeed - YouTube7 Podcast Experts Share Their … - One Minute Podcast Tips - Be a Better Podcaster in Just 60 Seconds - Video Podcast - Apple PodcastsHome | Too Long Didn't ListenLive Q&A: Inside Captivate's New Monetization Suite - YouTubeHow to Use Captivate Marketplace, AMIE Campaign Management (Live Walkthrough) - YouTubeAre You Ready for Podcast Ads? (Diagnostic Checklist) - YouTube In & Around Podcasting is a podcast industry podcast started by Mark Asquith and Danny Brown and now hosted by Elsie Escobar and Rob Walch, continuing its mission as an industry show that belongs to the whole community. If you enjoy the show, we'd love for you to leave us a rating or review on your favourite podcast app! You can also drop us a tip at https://www.inandaroundpodcasting.com/support, too! If you're an independent creator who would like to co-host with us, please let us know by emailing the show! [email protected]. Please tell your friends that the show is available on Spotify, Apple Podcasts, and YouTube, plus wherever else they may listen to their podcasts. If you'd like your podcast trailer featuring in our "Wave File" segment, submit it via this quick contact form, please. The podcast is also available at In & Around Podcasting. This podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy

Elsie Escobar and Christabel Nsiah-Buadi champion the idea that your podcast episodes are a living archive that can evolve long after you hit publish. They discuss how dynamic audio insertion is more than just an ad tool—it is a creative way to keep content and community engagement alive. Together, they unpack the editorial perspective, discuss how to close the narrative gap for listeners, and share actionable insights from real-world experiments. Plus, creators will learn practical strategies to turn a static back catalog into a living, breathing part of their podcasting journey. This episode encourages podcasters to think differently about their shows, identify new ways to serve their communities, and learn from the successes and surprises of podcast campaign experiments. Guest Co-hostChristabel Nsiah-Buadi (Your Podcast Pipeline): Christabel has been on every side of the microphone. She spent years directing breaking news coverage for NPR before moving to Spotify to design and lead their Sound Up incubator programs. Today, she helps independent creators and brands build editorial authority through her platform, Your Podcast Pipeline. Connect with Christabel! Christabel's websiteInstagramThreadsChristabel Nsiah-Buadi FRSA | LinkedIn People & ShowsHeartsofGoldPodcastThe Sound Off PodcastSchool of Podcasting: Launch, Grow, and Monetize Your Podcast Growth Labs & Podcast Growth Education!Live Q&A: Inside Captivate's New Monetization Suite - YouTubeAre You Ready for Podcast Ads? (Diagnostic Checklist) - YouTubeHow to Use Captivate Marketplace, AIME Campaign Management (Live Walkthrough) - YouTubeEp 34 of In & Around Podcasting - Reach, Niches, and Real Numbers: What Advertisers Really Want from Podcasts - In & Around Podcasting In & Around Podcasting is a podcast industry podcast started by Mark Asquith and Danny Brown and now hosted by Elsie Escobar and Rob Walch, continuing its mission as an industry show that belongs to the whole community. If you enjoy the show, we'd love for you to leave us a rating or review on your favourite podcast app! You can also drop us a tip at https://www.inandaroundpodcasting.com/support, too! If you're an independent creator who would like to co-host with us, please let us know by emailing the show! [email protected]. Please tell your friends that the show is available on Spotify, Apple Podcasts, and YouTube, plus wherever else they may listen to their podcasts. If you'd like your podcast trailer featuring in our "Wave File" segment, submit it via this quick contact form, please. The podcast is also available at In & Around Podcasting. This podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy

Rob is joined by industry peers Dave Hamilton, Luke Slota, and Marques Pfaff to talk about the realities of podcast advertising. The group discusses the realistic download numbers needed for host-read sponsorships, comparing traditional CPM models to cost-per-action (CPA) campaigns. The conversation covers the necessity of video in modern podcasting. While video aids discoverability and search on platforms like YouTube, the panel agrees that audio remains the core experience for loyal subscribers who drive actual sales. Finally, the group shares the biggest mistakes creators make when working with advertisers. From skipping over ad-read instructions to overpricing their shows, the peers outline how to build credible, long-term relationships with brands. Guest ContributorsDave Hamilton — Backbeat Media, Gig Gab, Mac Geek Gab, and Business BrainLuke Slota — The Out Loud GroupMarques Pfaff — Amplitude Media Partners Links to interesting things from this episodeGrowth Labs Sessions! Are You Ready for Podcast Ads? (Diagnostic Checklist) - YouTubeHow to Use Captivate Marketplace, AIME Campaign Management (Live Walkthrough) People, Shows & LinksAmplitude MediaThe Outloud GroupGig Gab — A Weekly Podcast for Working Musicians - Gig GabBackBeat MediaMac Geek Gab PodcastA Weekly Podcast For Entrepreneurs Who Do The Work - Business Brain - The Entrepreneurs' Podcast In & Around Podcasting is a podcast industry podcast started by Mark Asquith and Danny Brown and now hosted by Elsie Escobar and Rob Walch, continuing its mission as an industry show that belongs to the whole community. If you enjoy the show, we'd love for you to leave us a rating or review on your favourite podcast app! You can also drop us a tip at https://www.inandaroundpodcasting.com/support, too! If you're an independent creator who would like to co-host with us, please let us know by emailing the show! [email protected]. Please tell your friends that the show is available on Spotify, Apple Podcasts, and YouTube, plus wherever else they may listen to their podcasts. If you'd like your podcast trailer featuring in our "Wave File" segment, submit it via this quick contact form, please. The podcast is also available at In & Around Podcasting. This podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy

Elsie and Rob break down the recent 28% rise in podcast ad dollars and explain why tracking your income per download is a much better measure of success than looking at total industry averages. They also answer a listener question about whether you need to be a guest on other shows before starting your own and the value of finding a podcasting community. The conversation shifts to search and discovery. They look at how Google's AI search mode is changing the way audiences find content and why third-party conversations about your show matter. They also cover Jay Shetty’s exclusive video deal with Spotify and Netflix, noting that his audio will remain on the open RSS feed. Finally, the hosts talk about artificial intelligence in podcasting. They explore YouTube's new AI disclosure labels, the arrival of fully AI-generated podcast tools, and audio cleanup software. Rob also announces that Katee Sackhoff’s Battlestar React-ica is joining the Captivate DAX US team. Links to interesting things from this episode: 🎉 Welcome Katee Sackoff and Battlestar React-ica! People & Shows Battlestar React-ica: Katee's First Watch of BSG - YouTubeOn Purpose with Jay Shetty | Podcast on SpotifyMisguided: The Newsletter | Matthew Facciani, PhD | Substack Apps & Technology Podcast Transcription, Summaries & Clips – Try FreePibbl | Podcast Social Media Automation Articles & Episodes YouTube adds new podcast features, including an AI recommendation tool and 'Auto speed' | TechCrunchYouTube's Scarlet Letter | LinkedInSpotify and Netflix sign Jay Shetty in $100M podcast dealGoogle Search as you know it is over | TechCrunchPodcast Ad Spending Climbs 28% In Q1 Even With Lighter Ad Loads. | Story | insideradio.com In & Around Podcasting is a podcast industry podcast started by Mark Asquith and Danny Brown and now hosted by Elsie Escobar and Rob Walch, continuing its mission as an industry show that belongs to the whole community. If you enjoy the show, we'd love for you to leave us a rating or review on your favourite podcast app! You can also drop us a tip at https://www.inandaroundpodcasting.com/support, too! If you're an independent creator who would like to co-host with us, please let us know by emailing the show! [email protected]. Please tell your friends that the show is available on Spotify, Apple Podcasts, and YouTube, plus wherever else they may listen to their podcasts. If you'd like your podcast trailer featuring in our "Wave File" segment, submit it via this quick contact form, please. The podcast is also available at In & Around Podcasting. This podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy

This episode covers global trends, platform changes, and the momentum in the industry following The Podcast Show in London. Joined by Andreea Coscai, founder of Eurowaves, the discussion looks at what is succeeding in European podcasting, the rise of cross-border collaborations, and why international organizations are investing more in audio. Elsie and Andreea discuss the evolving newsletter space, differences in listener behavior on YouTube versus traditional podcast apps, and the ongoing tension between open RSS and closed platform models. This conversation offers practical approaches for both independent creators and networks as they adapt to new tools and changing audience habits. Guest ContributorsAndreea Coscai, founder of Eurowaves and co-founder of Podvision. Links to interesting things from this episodePeople & ShowsAndreea Coscai on LinkedInEurowaves NewsletterPodvision AgencyThe Europeans | Weekly podcasts about European politics and cultureJames Cridland (Podnews) Apps & TechnologyCaptivate Podcast HostingOvercastUnwatched AppReeder App (Classic)FountainPodcast AddictTrue Fans Articles & EpisodesThe Podnews Report CardGlobal Podcast Economy Report 2026Spotify Levels Up Our Podcast Experience With New Features for Fans and Creators — Spotify In & Around Podcasting is a podcast industry podcast started by Mark Asquith and Danny Brown and now hosted by Elsie Escobar and Rob Walch, continuing its mission as an industry show that belongs to the whole community. If you enjoy the show, we'd love for you to leave us a rating or review on your favourite podcast app! You can also drop us a tip at https://www.inandaroundpodcasting.com/support, too! If you're an independent creator who would like to co-host with us, please let us know by emailing the show! [email protected]. Please tell your friends that the show is available on Spotify, Apple Podcasts, and YouTube, plus wherever else they may listen to their podcasts. If you'd like your podcast trailer featuring in our "Wave File" segment, submit it via this quick contact form, please. The podcast is also available at In & Around Podcasting. This podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy

Analyzing the high-profile fallout between Alex Cooper and Alix Earle and some of the drama, evaluating how business disputes masquerade as personal betrayal and some other drama surrounding Call Her Daddy and the Unwell Network. The discussion contrasts the realities of content creation with the performance issues plaguing network-backed shows. Examining how Apple Podcasts and Spotify handle search engine optimization. They explain the mechanics of search ranking, detailing why smaller feeds with exact-match keywords might outrank older, larger catalogs. Finally, the episode reviews a recent Podstock study showing that Spotify video episodes drive higher consumption times than YouTube. They explain how background audio playback shapes listener behavior and discuss Amazon Music's new video roll-out and YouTube's curiosity focusing on audio-only consumption. Follow us on YouTube!Captivate's YouTube ChannelThe Audio-To-Video Roadmap with Greg WillitsThe Audio-To-Video Roadmap with Mignon Fogarty Links to interesting things from this episodePeople & ShowsCall Her DaddyAlix Earle - Hot MessGrammar Girl - Mignon FogertyRosary Army - Greg WillitsTropical PodcastingRoger Wilmut Apps & TechnologyAlituThe Podcast Host Links and ThingsAlitu and The Podcast Host Have a New HomeThe Music DNA of Podcast Search: Why Apple and Spotify Still Rank Like Record Stores | PodSEO BlogSpotify Streams Drive 1.5x More Consumption Time Than YouTube for Podcasts, New Podstock Data ShowsAdTech Has Mispriced YouTube And Audio Is Why | by Alan Ronis | Apr, 2026 | MediumRoger Wilmut - WikipediaElsie on Que Esta Pasando en el Podcasting from Tropical Podcasting In & Around Podcasting is a podcast industry podcast started by Mark Asquith and Danny Brown and now hosted by Elsie Escobar and Rob Walch, continuing its mission as an industry show that belongs to the whole community. If you enjoy the show, we'd love for you to leave us a rating or review on your favourite podcast app! You can also drop us a tip at https://www.inandaroundpodcasting.com/support, too! If you're an independent creator who would like to co-host with us, please let us know by emailing the show! [email protected]. Please tell your friends that the show is available on Spotify, Apple Podcasts, and YouTube, plus wherever else they may listen to their podcasts. If you'd like your podcast trailer featuring in our "Wave File" segment, submit it via this quick contact form, please. The podcast is also available at In & Around Podcasting. This podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy

This episode opens with a major industry shift: Tim Cook’s announcement that he is stepping down as CEO of Apple in September 2026. The team discusses the transition plan, the elevation of John Ternus and Johny Srouji, and what this "hardware-first" leadership style might mean for the future of Apple devices and services. The conversation then pivots to the technical rollout of HLS (HTTP Live Streaming) video support on Apple Podcasts. Joined by OG co-hosts Mark Asquith and Danny Brown, the team breaks down how HLS differs from standard video files and open standards. They explain how adaptive bitrate streaming ensures listeners stay connected even on poor data connections and why audio-only creators shouldn’t feel pressured to pivot to video. Finally, the group tackles the nuance of accessibility and inclusion in podcasting. They compare listening to an audiobook to reading with your ears, emphasizing that the goal is always to deliver the message to the audience wherever they are. The team shares insights on the power of Apple's new video implementation and how it provides more expansive ways for audiences to engage with content. More Co-hosts!Mark Asquith: Founder of Captivate and original co-host of In & Around Podcasting.Danny Brown: Head of Support and Experience at Captivate and original co-host of In & Around Podcasting. Links to interesting things from this episodeEverything related to the Captivate Video Podcasting Support RolloutPublish Video Podcasts to Apple Podcasts: Captivate Video Support Overview Helpdesk ArticlesApple HLS Video Podcasts: Help ArticleHow to Connect Apple's HLS Video Podcast Feature to Captivate: Connection GuideApple Podcasts HLS Frequently Asked Questions: HLS FAQHow to Publish Video Episodes via Captivate to Apple Podcasts Using HLS: Publishing GuidePricing for Apple HLS Video Podcasts: Pricing Details BlogPublish Video to Apple with Captivate | Captivate Podcast HostingLearn Podcasting: Blogs, Resources & Education from Captivate People & ShowsTim Cook: Apple Executive Chairman (formerly CEO).John Ternus: Apple CEO (effective Sept 2026).Johny Srouji: Chief Hardware Officer at Apple.Marco Arment: Creator of Overcast and co-host of ATP.Accidental Tech Podcast (ATP): https://atp.fm/Rob Dunwood: Daily Tech News Network contributor.Anna DeShawn: Ambie Award winner and founder of The Qube App. https://theqube.app/ Apps & Technology HLS (HTTP Live Streaming): Technical standard for video delivery.Apple Podcasts: Support for HLS video in iOS 26.4+.Boomcaster: Remote recording platform used for this episode.The Qube App: A database for black and brown podcasters. https://theqube.app/Captivate Growth Labs: Educational resources for podcasters. https://www.captivate.fm/growth-labs Articles & Episodes ATP 663: Defending the Honor of The Cheesecake Factory: The episode where the ATP team predicted Apple's leadership shift. https://atp.fm/663Why People Who Listen to Podcasts Are Suddenly Feeling Left Out (WSJ): An exploration of the audio-only listener experience in a video-centric market. https://www.wsj.com/lifestyle/podcasts-video-armchair-expert-killer-stories-kristen-bell-0e07d0beThe Audio-to-Video Roadmap: Greg Willits: Luma session deep-dive on transitioning formats.The Audio-to-Video Roadmap: Mignon Fogarty: Luma session focused on strategic video implementation. In & Around Podcasting is a podcast industry podcast started by Mark Asquith and Danny Brown and now hosted by Elsie Escobar and Rob Walch, continuing its mission as an industry show that belongs to the whole community. If you enjoy the show, we'd love for you to leave us a rating or review on your favourite podcast app! You can also drop us a tip at https://www.inandaroundpodcasting.com/support, too! If you're an independent creator who would like to co-host with us, please let us know by emailing the show! [email protected]. Please tell your friends that the show is available on Spotify, Apple Podcasts, and YouTube, plus wherever else they may listen to their podcasts. If you'd like your podcast trailer featuring in our "Wave File" segment, submit it via this quick contact form, please. The podcast is also available at In & Around Podcasting. This podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy

OpenAI recently acquired TBPN (Technology Business Programming Network). Rob and Elsie discuss the relationship between Sam Altman and TBPN’s John Coogan, the network's high production value, and what it means for OpenAI’s public-facing brand as they head toward an expected IPO. Elsie takes a moment to celebrate Frank Racioppi’s recent Forbes piece, giving him his well-deserved flowers for his thoughtful advocacy and committed support of the independent community. While the article is titled "There's A War Of Independents In Podcasting," Elsie highlights how Frank successfully name-checks the creators and shows that mainstream media often ignores. She suggests that while the "war" framing reflects the struggle against celebrity-driven network dominance, the real story is the robustness of middle-tier creators who are building sustainable, profitable businesses on their own terms. Finally, the episode looks at Spotify’s rollout of AI-prompted playlists for podcasts and the ongoing friction of cumbersome guest intake forms. Come to hang out with us! ⭐️ Apple Podcasts Video Q&A, with Elsie Escobar - YouTube Links to interesting things from this episode:People & Shows John Coogan & Jordi Hays: Hosts of TBPN (Technology Business Programming Network).Frank Racioppi: Owner of Earworthy and Forbes contributor.Cynthia Bemis Abrams: Host of Advanced TV History.Ciara Miller: Reality TV superstar highlighted in the Flattering Ram.Bitch Is BetterBravo! We're BlackMorally Corrupt - YouTubeDumpster DiveSnark BaitSo Bad It's Good with Ryan Bailey Apps & Technology Scooter Labs RSS to CSV: scooterlabs.com/hacks/rss2csv.phpSpotify AI Prompted Playlists: creators.spotify.com/resources/news/prompted-playlistsCaptivate WordPress Plugin Sync: wordpress.org/plugins/captivatesync-trade/ Articles & Episodes OpenAI acquires TBPN | OpenAIThere’s A War Of Independents In PodcastingDAX Expands Into Podcasts Targeting The ‘Missing Middle’ As Ad Demand Grows. | News | podcastnewsdaily.comTop podcast advertisers | Magellan AI — Podcast advertising analyticsIn & Around Podcasting Episode 25: Featuring Frank Racioppi.Everything you need to know in the 'Summer House' scandal which exploded this week In & Around Podcasting is a podcast industry podcast started by Mark Asquith and Danny Brown and now hosted by Elsie Escobar and Rob Walch, continuing its mission as an industry show that belongs to the whole community. If you enjoy the show, we'd love for you to leave us a rating or review on your favourite podcast app! You can also drop us a tip at https://www.inandaroundpodcasting.com/support, too! If you're an independent creator who would like to co-host with us, please let us know by emailing the show! [email protected]. Please tell your friends that the show is available on Spotify, Apple Podcasts, and YouTube, plus wherever else they may listen to their podcasts. If you'd like your podcast trailer featuring in our "Wave File" segment, submit it via this quick contact form, please. The podcast is also available at In & Around Podcasting. This podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy

Rob Walch and Elsie Escobar reunite to host together for the first time in 159 days! They look back at their own "episode 28" milestones from 2005 to 2014 and share stories from other creators who found their rhythm at the same point in their journey. The conversation covers the launch of HLS video support in Apple Podcasts. Rob explains how this adaptive streaming works, why it matters for listeners who switch between audio and video, and why you might not need it yet if you are an audio-first creator. You will also hear about Rob’s time at SXSW in Austin, including his experience with Tesla's robotaxis and the growing influence of the city on the podcast industry. Finally, Elsie tries to break down the engineering behind Marco Arment’s new transcription system for Overcast and why it is a win for listeners. Guest contributors & insight in this episode: Danny Brown (Five Random Questions), Carolyn Kiel (Beyond Six Seconds), Stacey Sims (Diabetes Connections), Kristen Sundin Brandt (Cycling Together), and Steve Stewart (SteveStewart.me). Links to interesting things from this episodePeople & ShowsDanny Brown – Five Random QuestionsCarolyn Kiel – Beyond Six SecondsStacey Sims – Diabetes ConnectionsKristen Sundin Brandt – Cycling TogetherSteve Stewart – SteveStewart.meVictor Cajiao – Typical Mac UserGrant Baciocco – The Radio Adventures of Dr. FloydJim Louderback – (Video/Media Expert mentioned at SXSW)Valentina Kaledina at Castbox – (Mentioned for her SXSW summary)Marco Arment – Creator of Overcast and host of ATP Apps & TechnologyOvercast – (Specifically for the new transcript feature)Unwatched – (The YouTube queue app Elsie recommended)Captivate Announced as Day One Launch Partner for Apple Podcasts’ New HLS Video Release – (The specific support/FAQs page)Apple introduces a new video podcast experience on Apple Podcasts – (Specifically regarding the iOS 26.4 update) Articles & EpisodesATP (Accidental Tech Podcast) Episode 683 – (The story of building the transcript system)Grit Daily News Article – (The piece about power players at SXSW where Rob was quoted)Valentina’s SXSW Summary – (The industry perspective from Castbox)Elsie's Yoga Class Episode 28 In & Around Podcasting is a podcast industry podcast started by Mark Asquith and Danny Brown and now hosted by Elsie Escobar and Rob Walch, continuing its mission as an industry show that belongs to the whole community. If you enjoy the show, we'd love for you to leave us a rating or review on your favourite podcast app! You can also drop us a tip at https://www.inandaroundpodcasting.com/support, too! If you're an independent creator who would like to co-host with us, please let us know by emailing the show! [email protected]. Please tell your friends that the show is available on Spotify, Apple Podcasts, and YouTube, plus wherever else they may listen to their podcasts. If you'd like your podcast trailer featuring in our "Wave File" segment, submit it via this quick contact form, please. The podcast is also available at In & Around Podcasting. This podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy

When it comes to podcasting, many indie creators (and some bigger ones, too) don't consider the legalities that might come up, especially since their podcast might start out as just a hobby. But that can lead to a lot of issues down the line, and ones that not only might see content taken down, but large lawsuits coming into effect too. So what can you do to negate this? Join Danny Brown and guest co-host Gordon Firemark as they discuss the legalities around podcasting and why you should take notice of them. Guest co-host this episode: Gordon Firemark Gordon Firemark, The Podcast Lawyer™ is an attorney, educator, and coach who helps creative professionals and entrepreneurs get the legal and business stuff handled—so they can focus on the message and make the impact, influence, and income they deserve. With over three decades of legal experience and a long history as a podcaster and YouTuber himself, Gordon has become the go-to resource for creator who want to protect and grow their shows without legal headaches. He’s the author of The Podcast, Blog & New Media Producers’ Legal Survival Guide, and creator of the Easy Legal for Podcasters™ program, which empowers independent creators with the tools, templates, and knowledge they need to run professional, legally sound podcasts, blogs, YouTube channels and more. Gordon's Website Gordon's Facebook group Gordon's Facebook page @gordonfiremark on Instagram Gordon on YouTube Links to interesting things from this episode Unlimited podcast hosting • Best podcast platform • Captivate.fmSounds ProfitablePodcast IndexPodnews podcasting news In & Around Podcasting is a podcast industry podcast started by Mark Asquith and Danny Brown and now hosted by Elsie Escobar and Rob Walch, continuing its mission as an industry show that belongs to the whole community. If you enjoy the show, we'd love for you to leave us a rating or review on your favourite podcast app! You can also drop us a tip at https://www.inandaroundpodcasting.com/support, too! If you're an independent creator who would like to co-host with us, please let us know by emailing the show! [email protected]. Please tell your friends that the show is available on Spotify, Apple Podcasts, and YouTube, plus wherever else they may listen to their podcasts. If you'd like your podcast trailer featuring in our "Wave File" segment, submit it via this quick contact form, please. The podcast is also available at In & Around Podcasting. This podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy