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Have you ever sat down and worked out how much your private practice is costing you? Sometimes it's more than you realise and this can have an impact on whether it's a business that actually supports you. Your session fees need to not only cover day to day costs such as supervision, but also allow for holidays, sickness and retirement. In this second episode with psychotherapist and supervisor, Claire Ratcliffe, we discuss how to build a sustainable practice including how to attract clients. In this episode: How Claire started TikTok, despite her discomfort with visibility, and how she makes it work alongside running a busy practice and being a single parentThe impact of her TikTok channel on her enquiriesWhy she thinks it is important to let people know who you are and what you offer rather than relying on a single place to find clientsThe hidden costs of running a private practiceThe beliefs therapists can have about being greedy or selfish and the impact on their feesAccessibility and why higher fees can make it easier to offer concessionsHow our personal history with money can affect the fees we are comfortable to chargeWhy comparing your fees with another therapist can be misleading due to different financial circumstances The main message Claire would like you to take away is not "Charge what you're worth" but to remember your worth isn't determined by what you charge. It doesn't change if you charge £50 or £500. Instead, base your fees on what your practice, your health and your wellbeing need so that you can continue to keep doing the work. And if Claire’s comments about letting people know who you are and what you have to offer have got you thinking about your own practice, this is exactly what we’ll be working on next in Therapy Growth Group. From the week beginning 12th October, we’ll be spending four weeks looking at your niche: who you most want to help, what makes you unique and how you can communicate that so the right clients can find you. If you’d like some support to work through this alongside other therapists, you can find out more about Therapy Growth Group HERE If you'd like to find out more about Claire and her new supervision group aimed at relationship therapists, please visit her website HERE Setting up in private practice? Download my free checklist HERE Need ideas for how to get clients? Download my free handout 21 Ways for Counsellors to Attract New Clients HERE You can also find me here: The Good Enough Counsellors Facebook Group Josephine Hughes on Facebook Josephine Hughes on YouTube My website: josephinehughes.com Keywords: private practice counselling, therapist private practice, sustainable private practice, counselling fees, therapist fees, how much should therapists charge, setting counselling fees, raising counselling fees, money mindset for therapists, cost of private practice, private practice expenses, therapist burnout, attracting therapy clients, how to get counselling clients, marketing for therapists, therapist visibility, social media for therapists, TikTok for therapists, counselling marketing, building a therapy practice, growing a private practice, private practice income, counsellor private practice UK, psychotherapist private practice, Claire Ratcliffe, Josephine Hughes, Good Enough Counsellors The information contained in Good Enough Counsellors is provided for information purposes only. The contents of this podcast are not intended to amount to advice and you should not rely on any of the contents of this podcast. Professional advice should be obtained before taking or refraining from taking any action as a result of the contents of this podcast. Josephine Hughes disclaims all liability and responsibility arising from any reliance placed on any of the contents of this podcast.

Working with couples can feel very different from working with individual clients. There are two people in the room, two different perspectives and the added challenge of managing what happens between them. In this episode of the Good Enough Counsellors podcast, I talk to integrative psychotherapist, couples therapist and clinical supervisor Claire Ratcliffe about how therapists can feel more confident working with couples. Claire shares that she didn't always enjoy couples work. Despite completing couples therapy training, she initially felt out of her depth and eventually removed couples counselling from her profile altogether. It was only when she found an approach that suited her, alongside specialist training and supervision, that her experience began to change. Today, couples work is something she loves. We talk about what makes couples counselling so rewarding, as well as some of the challenges therapists can face when working with more than one client in the room and how to handle them. Towards the end of our conversation, we return to something that made a huge difference to both Claire's experience and my own reflections on working with couples: supervision. Claire explains why specialist couples supervision matters and how learning alongside other therapists can help you develop your skills and feel less alone when the work feels challenging. Claire is also developing a group supervision membership for couples and relationship therapists, with opportunities to learn through case discussion and shared experience. You can find out more about Claire and her supervision offer through the links below. In this episode, we discuss:Why Claire initially stopped offering couples counsellingThe difference the right training and specialist supervision can makeWhat Claire now loves about working with couplesHow childhood experiences and trauma can play out within relationshipsHelping partners listen without immediately reacting or making it about themselvesWhy slowing things down can be so important in couples therapySex, shame and differences in desire within relationshipsResentment, contempt and what can happen when couples seek help very lateWhy couples therapists can benefit from learning together in supervisionWhat to do if you want to work with couples but don't yet feel confident If you've ever received an enquiry from a couple and wondered whether you're really equipped to help them, I hope this conversation reassures you that feeling out of your depth doesn't necessarily mean couples work isn't for you. Sometimes it means you need more training, more support and the opportunity to learn alongside people who understand the particular challenges of the work. About Claire Ratcliffe Claire Ratcliffe is an integrative psychotherapist, couples therapist and clinical supervisor. She works extensively with relationships, trauma and psychosexual issues and is passionate about helping other therapists develop their confidence in couples work. Claire also hosts the Healing Relationships: With Ourselves, Others & The World podcast and shares relationship education on TikTok. You can find out more about Claire and her supervision on her website, HERE Therapy Growth Group If this episode has got you thinking about the support you'd like with your own private practice, you can also find details of Therapy Growth Group below. From the week beginning 12 October, we'll be spending four weeks exploring your niche: who you most want to help, how you uniquely help them, why clients might choose you and how you can communicate that clearly to prospective clients. Therapy Growth Group includes regular live calls where you can ask questions, get feedback and connect with other therapists building their private practices. Find out more on Josephine's website, https://josephinehughes.com You can also find me here: The Good Enough Counsellors Facebook Group Josephine Hughes on Facebook Josephine Hughes on YouTube My website: josephinehughes.com Setting up in private practice? Download my free checklist HERE Need ideas for how to get clients? Download my free handout 21 Ways for Counsellors to Attract New Clients HERE Keywords: couples counselling, couples therapy, working with couples, couples counsellor, relationship therapy, relationship counselling, therapist confidence, couples therapy training, couples therapy supervision, relationship therapist, clinical supervision, counselling supervision, private practice therapist, couples therapy skills, trauma and relationships, childhood trauma and relationships, psychosexual therapy, sex and relationships, relationship conflict, working with relationship issues, counsellor private practice, psychotherapist private practice, Good Enough Counsellors, Claire Ratcliffe, Josephine Hughes The information contained in Good Enough Counsellors is provided for information purposes only. The contents of this podcast are not intended to amount to advice and you should not rely on any of the contents of this podcast. Professional advice should be obtained before taking or refraining from taking any action as a result of the contents of this podcast. Josephine Hughes disclaims all liability and responsibility arising from any reliance placed on any of the contents of this podcast.

It can be easy to wonder if there is any point posting on social media if hardly anyone likes it or no one comments. But what if your social media is doing more work than you realise? In this episode of the Good Enough Counsellors podcast, I share how having a presence on social media can help potential clients find you - even if they never actually read your posts. I share my own experience of learning just how much Meta AI knew about me from my online presence: and why this is welcome from a marketing viewpoint. We're no longer only writing for humans because AI is increasingly using information from across the internet to understand who we are, what we do and who we're able to help. You'll learn some simple ways to make it easier for AI to recommend you to clients and as this is my monthly social media episode, I also give you ideas for October. In this episode: Why low engagement doesn't necessarily mean your social media isn't workingHow AI is changing the way people may find and choose therapistsWhy being clear about who you help mattersHow repeating your areas of interest can strengthen your online presenceUsing real questions people ask as inspiration for postsOctober content ideas around lived experience, identity, change and failureWhy lighter engagement posts still have a place on your social media Links & Resources mentioned in this episode: I'm running an Onlinevents workshop, Private Practice: Who Do You Most Want to Help?, on 26 September, exploring niching and becoming clearer about the people you most want to work with. You can book more HERE I'm also working on a new resource about how therapists can improve their digital presence so they're more likely to be found and recommended through AI search. Click HERE if you'd like to hear more when it's ready. Nicola Blunden's episode Trusting What Clients Know appeared in September 2025 and explores epistemic justice. And coming up on the podcast next week, Claire Ratcliffe joins me to talk about couples counselling, followed by a second episode looking at fees and creating a financially sustainable private practice. October Social Media Ideas This year's World Mental Health Day theme of listening to lived experience gives us a starting point for thinking about what we've learnt from the people we work with and whose voices we might want to amplify. I also look at some of October's awareness dates around neurodivergence, menopause, Black History Month and LGBTQ+ experiences. There are ideas around change and transition as autumn arrives, failure and perfectionism, and some lighter opportunities for posts that simply help people get to know you. October dates listed in this episode: October, all month: ADHD Awareness MonthOctober, all month: Menopause Awareness MonthOctober, all month: Black History Month UK1 October: International Coffee Day8 October: International Lesbian Day & World Dyslexia Awareness Day10 October: World Mental Health Day11 October: Coming Out Day13 October: Day for Failure14 October: Face Your Fears Day16 October: Global Cat Day15 October: International Pronouns Day25 October: Daylight Saving Time ends / clocks go back27 October: Black Cat Day31 October: Halloween Setting up in private practice? Download my free checklist HERE Need ideas for how to get clients? Download my free handout 21 Ways for Counsellors to Attract New Clients HERE You can also find me here: The Good Enough Counsellors Facebook Group Josephine Hughes on Facebook Josephine Hughes on YouTube My website: josephinehughes.com Keywords: social media for therapists, therapist marketing, counselling private practice, getting counselling clients, AI search for therapists, social media marketing, therapist visibility, private practice marketing, social media content ideas, October social media ideas The information contained in Good Enough Counsellors is provided for information purposes only. The contents of this podcast are not intended to amount to advice and you should not rely on any of the contents of this podcast. Professional advice should be obtained before taking or refraining from taking any action as a result of the contents of this podcast. Josephine Hughes disclaims all liability and responsibility arising from any reliance placed on any of the contents of this podcast.

What happens when you realise a client has an eating disorder, but you're not an eating disorder specialist? As therapists, we're taught not to work beyond our competence. But specialist eating disorder services are stretched, waiting lists can be long and sometimes there isn't anywhere else for a client to go. So does referring on always have to be the answer? In this episode of the Good Enough Counsellors podcast, I'm joined by counsellor, trainer and researcher Kel O'Neill to talk about why eating disorders aren't only an issue for specialist therapists. Kel explains why eating disorders can be easy to miss, particularly when they aren't the reason someone originally comes to therapy. We talk about the influence of diet culture and weight loss medications, and why someone's weight doesn't necessarily tell us how unwell they are. We also explore the difficult question of competence. How do you know whether you have enough knowledge to help? What role do supervision, training and multidisciplinary working play? And how can therapists think about risk without becoming so frightened of getting something wrong that they feel unable to help at all? Kel also talks very movingly about her own lived experience and why a counsellor being willing to work with her made such an important difference to her life. We discuss: why all therapists need some awareness of eating disordershow eating disorders can be hidden behind other presenting issuesshame and the stereotypes that can prevent people seeking helpdiet culture, body image and weight loss medicationswhy you can't judge the seriousness of an eating disorder by someone's sizecompetence and knowing when you need additional supportmultidisciplinary working in private practicemanaging risk and the fear of getting things wronghow training and specialist supervision can helpwhat therapists can offer even when they're not eating disorder specialistsVOXED and the importance of learning from lived experience About Kel O'NeillKel O'Neill is a counsellor, trainer and researcher specialising in eating disorders. Alongside her private practice, she provides training and supervision for therapists and is the founder of VOXED, Voices of Experience in Eating Disorders, which brings together lived experience, clinical practice and different perspectives on eating disorder work. Find out more about Kel via her website HERE and connect with her on Instagram HERE Private Practice: Who Do You Most Want to Help?One of the things therapists often worry about is feeling they need to know everything about every possible client presentation. Becoming clearer about the people you most want to help gives you the opportunity to develop your confidence and expertise in the areas that particularly interest you. On Saturday 26 September, I'm running a live Onlinevents workshop, Private Practice: Who Do You Most Want to Help? We'll be exploring how to identify your niche and become clearer about the work you most want to do. The workshop is pay what you can, and you can book directly through Onlinevents HERE Setting up in private practice? Download my free checklist HERE Need ideas for how to get clients? Download my free handout 21 Ways for Counsellors to Attract New Clients HERE You can also find me here: The Good Enough Counsellors Facebook Group Josephine Hughes on Facebook Josephine Hughes on YouTube My website: josephinehughes.com Keywords: eating disorders, eating disorders counselling, eating disorder therapy, therapists and eating disorders, counsellors and eating disorders, working with eating disorders, eating disorder competence, therapist competence, eating disorder risk, eating disorder awareness, eating disorder training, private practice counselling, diet culture, body image, weight loss medications, GLP-1, therapist supervision, Good Enough Counsellors, Kel O'Neill The information contained in Good Enough Counsellors is provided for information purposes only. The contents of this podcast are not intended to amount to advice and you should not rely on any of the contents of this podcast. Professional advice should be obtained before taking or refraining from taking any action as a result of the contents of this podcast. Josephine Hughes disclaims all liability and responsibility arising from any reliance placed on any of the contents of this podcast.

Have you ever decided not to tell someone about your private practice because you've assumed they won't be interested? Or perhaps hesitated because you think people won't be able to afford your fees? As therapists we can often tell ourselves that people won't want to hear about our practice and will think we're being pushy or we're too expensive. But are those assumptions really about other people - or about protecting us from anticipated rejection and disappointment? If we never tell people how we can help, we're taking away their opportunity to decide for themselves. In this short episode, we explore: The fear of rejection that can stop us talking about our private practiceHow we let our assumptions about what others will think stop us in our tracksThe importance of allowing potential clients to make their own decisions Ready to take the next step? If you'd like some practical support to become more visible and attract more of the clients you most want to help, I'd love to welcome you into Therapy Growth Group. Our 12 Action Steps programme is beginning again soon, guiding you through three months of manageable, practical actions to help you grow your private practice with confidence and without becoming someone you're not. You'll find all the details HERE Setting up in private practice? Download my free checklist HERE Need ideas for how to get clients? Download my free handout 21 Ways for Counsellors to Attract New Clients HERE You can also find me here: The Good Enough Counsellors Facebook Group Josephine Hughes on Facebook Josephine Hughes on YouTube My website: josephinehughes.com Keywords: therapist marketing, private practice, attracting therapy clients, counselling private practice, therapist confidence, therapy business, private practice marketing, counsellor marketing, therapist visibility, therapy clients The information contained in Good Enough Counsellors is provided for information purposes only. The contents of this podcast are not intended to amount to advice and you should not rely on any of the contents of this podcast. Professional advice should be obtained before taking or refraining from taking any action as a result of the contents of this podcast. Josephine Hughes disclaims all liability and responsibility arising from any reliance placed on any of the contents of this podcast.

Attracting therapy clients isn't just about having a great profile. Before someone books with you, they go through a series of decisions, and understanding that journey can completely change how you try to attract clients. In this episode, I'm joined by website and marketing specialist Kat Love to explore the three stages every prospective client goes through: Finding you through visibility and awarenessChoosing you by deciding whether you're the right therapist for themBooking by feeling confident enough to take the next step Together, we explore why so many therapists spend time polishing the later stages while avoiding the visibility work that helps people discover them in the first place. We also discuss how to make your website and profile work harder, reduce barriers to getting in touch, and use language that speaks to clients rather than other therapists. This episode was originally released as From Being Found to Being Booked, and I've chosen to share it again because this discussion is such an important foundation for finding clients . In this episode we discuss: Why therapists often focus on the wrong stage of marketingThe three stages clients go through before they book therapyWhy visibility feels uncomfortable and how to find your own "window of marketing tolerance"How your therapist profile helps clients decide you're the right fitWhy psychobabble can stop clients connecting with your messageSimple ways to make it easier for people to contact youEthical approaches to testimonials and social proof Resources mentioned Kat Love: https://katlove.comEmpathy Sites: https://empathysites.com If you'd like practical support with your therapist profile, identifying your strengths, improving your marketing and attracting more of the clients you most want to help, you'll find details of Therapy Growth Group HERE Listen now: if you'd like to understand how clients move from discovering you to choosing you and finally booking that first appointment, this episode will give you a practical framework you can start using straight away. Setting up in private practice? Download my free checklist HERE Need ideas for how to get clients? Download my free handout 21 Ways for Counsellors to Attract New Clients HERE You can also find me here: The Good Enough Counsellors Facebook Group Josephine Hughes on Facebook Josephine Hughes on YouTube My website: josephinehughes.com Keywords: how clients choose a therapist, therapy marketing, marketing for therapists, therapist profile, therapist website, therapist visibility, attract therapy clients, therapy enquiries, therapist profile writing, private practice marketing, counselling private practice, therapist website copy, Good Enough Counsellors The information contained in Good Enough Counsellors is provided for information purposes only. The contents of this podcast are not intended to amount to advice and you should not rely on any of the contents of this podcast. Professional advice should be obtained before taking or refraining from taking any action as a result of the contents of this podcast. Josephine Hughes disclaims all liability and responsibility arising from any reliance placed on any of the contents of this podcast.

Have you ever caught yourself saying, "I'm probably just overthinking it"? That's exactly what I said in a recent supervision session. My supervisor responded with a simple question: "Are you overthinking - or are you diminishing your feelings?" That question stayed with me. As therapists, we're often deeply compassionate people. We want to be kind, fair and understanding. But sometimes our kindness towards other people comes at the expense of ourselves. In this episode, I reflect on how easy it is to ignore our own needs because we're worried about disappointing someone else. Whether it's charging a cancellation fee, ending a session on time, saying no to a new client or making a difficult professional decision, our fear of disapproval can sometimes become louder than our own values. I also explore why consistency matters, how resentment can grow when we don't honour our own boundaries, and why listening to ourselves is an important part of ethical, sustainable practice. In this episode, we explore: Why "overthinking" isn't always what we're doingThe difference between kindness and self-neglectHow people pleasing can influence our professional decisionsWhy your values are a better guide than someone else's approvalHow healthy boundaries protect both you and your clientsThe importance of looking after yourself as well as those you support If you've ever struggled with saying no, worried about getting things wrong or found yourself putting everyone else's needs before your own, I hope this episode reminds you that your wellbeing matters too. If you'd like support from a community of therapists who understand these challenges, Therapy Growth Group offers weekly live calls, practical marketing support and a welcoming place to think things through with others in private practice. Setting up in private practice? Download my free checklist HERE Need ideas for how to get clients? Download my free handout 21 Ways for Counsellors to Attract New Clients HERE You can also find me here: The Good Enough Counsellors Facebook Group Josephine Hughes on Facebook Josephine Hughes on YouTube My website: josephinehughes.com Keywords: therapists, counsellors, psychotherapy, private practice, therapist boundaries, people pleasing, self care, burnout prevention, compassion fatigue, professional boundaries, supervision, therapist wellbeing, values, cancellation policy, counselling podcast The information contained in Good Enough Counsellors is provided for information purposes only. The contents of this podcast are not intended to amount to advice and you should not rely on any of the contents of this podcast. Professional advice should be obtained before taking or refraining from taking any action as a result of the contents of this podcast. Josephine Hughes disclaims all liability and responsibility arising from any reliance placed on any of the contents of this podcast.

As a therapist, have you ever sat down to write a social media post and wondered what on earth to say? Or even, not started a social media page because you don't know what to do? It's easy to get caught up in the mechanics of posting, in the same way as when we're training we get caught up in the mechanics of counselling techniques. However, if you stand back from social media for a moment and focus on what people need, you often find it much easier to turn up as yourself. So rather than seeing social media as somewhere you have to perform, you can start to see it as somewhere you can help. If you're a therapist who struggles with the idea of using social media to reach prospective clients, this episode can help. In this episode: How to create content that helps people feel understoodHow to establish trust long before someone contacts youWhy trying to sound like someone else gets in the way of attracting clientsWhy being real matters far more than polished content I also include ideas for social media posts for September 2026 with themes around courage, connection, creativity and balance. There's ideas for simple engagement prompts together with more educational content. The following awareness days are mentioned: Live Fearless Day – 2 SeptemberFight Procrastination Day – 6 SeptemberFeel the Love Day – 7 SeptemberSwap Ideas Day – 10 SeptemberDay of Encouragement – 12 SeptemberLive Creative Day – 14 SeptemberOnline Learning Day – 15 SeptemberWorld Gratitude Day - 21 SeptemberWorld Podcast Day - 30 September If you're interested in finding out more about your niche, please check out my courses on my website, josephinehughes.com and you can find information about longer term support through my Therapy Growth Group HERE Setting up in private practice? Download my free checklist HERE Need ideas for how to get clients? Download my free handout 21 Ways for Counsellors to Attract New Clients HERE You can also find me here: The Good Enough Counsellors Facebook Group Josephine Hughes on Facebook Josephine Hughes on YouTube My website: josephinehughes.com Keywords: social media for therapists, therapist marketing, counselling private practice, private practice marketing, social media for counsellors, counselling marketing, therapist social media, attract therapy clients, how to get therapy clients, marketing for counsellors, therapist private practice, counselling business, therapist branding, social media content ideas, content ideas for therapists, private practice growth, Josephine Hughes, Good Enough Counsellors The information contained in Good Enough Counsellors is provided for information purposes only. The contents of this podcast are not intended to amount to advice and you should not rely on any of the contents of this podcast. Professional advice should be obtained before taking or refraining from taking any action as a result of the contents of this podcast. Josephine Hughes disclaims all liability and responsibility arising from any reliance placed on any of the contents of this podcast.

Starting private practice can feel daunting, especially if you're wondering whether you're experienced enough, whether clients will ever find you, or whether you're making the right decision. In this episode, I talk to counsellor Katrina Johnson, who had been a therapist for 20 years before finally taking the leap into private practice. Despite her experience, she admits she was frightened to get started and worried she wasn't good enough. Today, Katrina has a thriving private practice, a waiting list and works as a supervisor. In our conversation, she shares what helped her move beyond fear, how she gradually built her client base, and why taking small, consistent steps made all the difference. Whether you're newly qualified, struggling to find agency work or simply wondering if now is the right time to start your own practice, Katrina's story is full of reassurance and practical encouragement. In this episode we discuss:Why fear and self-doubt are normal when starting private practiceHow Katrina took her first small steps instead of waiting until she felt readyBuilding confidence after taking action rather than beforeGrowing a private practice gradually alongside employed workUsing social media in a way that feels natural and authenticWhy clients often choose the therapist they feel they know and trustSetting boundaries around what you share onlineWhy consistency matters more than perfectionHow Therapy Growth Group supported Katrina as she built her practice Katrina's story encourages us that you don't have to feel confident before you begin to build your private practice. Episode originally appeared in February 2025 You can visit Katrina's website at kjcounselling.co.uk and her Facebook page is KJCounselling And if you're interested in Therapy Growth Group, you can read more about it at josephinehughes.com You can also find me here: The Good Enough Counsellors Facebook Group Josephine Hughes on Facebook Josephine Hughes on YouTube My website: josephinehughes.com Setting up in private practice? Download my free checklist HERE Need ideas for how to get clients? Download my free handout 21 Ways for Counsellors to Attract New Clients HERE Keywords: private practice for counsellors, starting private practice, counsellor private practice, therapist private practice, counselling private practice, how to start private practice, how to get counselling clients, attract therapy clients, therapist marketing, counsellor marketing, therapist social media, counsellor social media, imposter syndrome counsellor, self doubt therapist, fear of private practice, therapist confidence, confidence in private practice, newly qualified counsellor, counselling career, Therapy Growth Group, Josephine Hughes, Katrina Johnson, Good Enough Counsellors, counselling business, UK counsellor The information contained in Good Enough Counsellors is provided for information purposes only. The contents of this podcast are not intended to amount to advice and you should not rely on any of the contents of this podcast. Professional advice should be obtained before taking or refraining from taking any action as a result of the contents of this podcast. Josephine Hughes disclaims all liability and responsibility arising from any reliance placed on any of the contents of this podcast.

When you're trying to grow your counselling private practice, it's tempting to think you have to be the best to be successful. But maybe that belief is holding you back. In this episode, I explore an online trend of defining your service by comparing it with others. Is this a true sign of confidence or does it reveal a deeper sense of scarcity and self-doubt? And if you believe that you have to compete and be the best, what impact does this have on your confidence, your marketing and even your nervous system regulation? Perhaps the real key to attracting clients isn't trying to be better than everyone else. It's trusting that who you are is already enough to connect with the people you're most able to help. Takeaways: Why believing you have to be the best is part of a scarcity mindsetHow comparison can undermine your confidence and marketingThe difference between the "best" therapist and the "best-fit" therapistHow being more yourself, rather than trying to impress everyone, can help you attract the clients who resonate with youWhy your uniqueness is one of your greatest strengths in private practice Reflection: Do you believe there are enough people out there who will choose you - simply because you're you? Spend a few moments noticing your answer. If it's "I'm not sure", my resources on niching and marketing for therapists, together with Therapy Growth Group, may help you build your private practice in a way that feels authentic. If you're looking for practical marketing advice for therapists, private practic etips and support to attract more counselling clients, you'll find links to all the resources mentioned below. To find out more about my short workshops, click HERE, and for Therapy Growth Group, click HERE Setting up in private practice? Download my free checklist HERE Need ideas for how to get clients? Download my free handout 21 Ways for Counsellors to Attract New Clients HERE You can also find me here: The Good Enough Counsellors Facebook Group Josephine Hughes on Facebook Josephine Hughes on YouTube My website: josephinehughes.com Keywords: therapist marketing, marketing for therapists, private practice marketing, counselling private practice, private practice therapist, how to get therapy clients, attract therapy clients, counselling business, therapist confidence, imposter syndrome therapist, therapist mindset, comparison trap, scarcity mindset, confidence in private practice, Therapy Growth Group The information contained in Good Enough Counsellors is provided for information purposes only. The contents of this podcast are not intended to amount to advice and you should not rely on any of the contents of this podcast. Professional advice should be obtained before taking or refraining from taking any action as a result of the contents of this podcast. Josephine Hughes disclaims all liability and responsibility arising from any reliance placed on any of the contents of this podcast.

Many therapists have been telling me that enquiries have slowed down. Some wonder whether it's the cost of living, while others are worried that AI has changed the way clients search for a therapist online. In this episode, I'm joined once again by Daragh MacLoughlin from WebHealer to explore what's really happening. Drawing on insights from thousands of therapy websites, Daragh shares what he's seeing as Google search changes. He explains why some websites are attracting more enquiries than ever, and why simply chasing SEO isn't the answer. Instead, we talk about something much more important: creating a website that is genuinely helpful to the people you most want to work with. If you've been wondering whether AI is making it harder for clients to find you, I hope this conversation will leave you feeling reassured and give you some practical ideas to strengthen your website. Takeaways: Why therapists may be seeing fewer enquiries and why AI isn't necessarily the whole story.How Google search is changing and what that means for therapy websites.Why creating a genuinely useful website is becoming more important than ever.The connection between knowing your niche and writing a website that attracts the right clients.Why helping people get to know you is still one of the most powerful ways to build trust online.Practical ways to improve your website without becoming an SEO expert. For information on my workshops to help you get clearer on who you most want to help, please visit my website, josephinehughes.com If you're interested in building a website with WebHealer, receive a £50 discount when you use my affiliate link: GEC999. This same code will also give you a free install of Policy Diary, worth £9.99 Setting up in private practice? Download my free checklist HERE Need ideas for how to get clients? Download my free handout 21 Ways for Counsellors to Attract New Clients HERE You can also find me here: The Good Enough Counsellors Facebook Group Josephine Hughes on Facebook Josephine Hughes on YouTube My website: josephinehughes.com Keywords: therapy website, therapist website, counselling website, AI and therapy websites, Google search for therapists, therapy website SEO, therapist marketing, private practice marketing, therapy enquiries, how clients find therapists, therapist niche, counsellor website, therapy website visibility, AI search. We are an affiliate of WebHealer and Policy Diary and may be paid commission if you buy through our link. As we are an affiliate and WebHealer and Policy Diary were created by a third party, we shall have no liability whatsoever in any circumstances to you in relation to the WebHealer and Policy Diary (including in relation to any consequential loss of any type whatsoever) other than in relation to matters for which we are not lawfully able to limit or exclude our liability The information contained in Good Enough Counsellors is provided for information purposes only. The contents of this podcast are not intended to amount to advice and you should not rely on any of the contents of this podcast. Professional advice should be obtained before taking or refraining from taking any action as a result of the contents of this podcast. Josephine Hughes disclaims all liability and responsibility arising from any reliance placed on any of the contents of this podcast.

Your therapy website is one of the most important tools for attracting clients to your private practice. In this episode, website specialist Daragh MacLoughlin from WebHealer explains why GDPR, privacy policies and cookie notices aren't just about legal compliance. They can also help build trust with potential clients and, in Daragh's view, may even play a part in how search engines assess your website. Many therapists put GDPR to the bottom of the to do list because it feels complicated, technical and overwhelming. Daragh explains the recent changes in plain English, shares the most common mistakes therapists make, and introduces a simple way to keep your website policies up to date without becoming an expert yourself. TakeawaysWhy every therapist in private practice needs up to date website privacy policies.The recent changes to UK GDPR that affect therapy websites.What cookie policies are and why they matter.Why handling client data well is about more than legal compliance.How good website policies can help build trust with potential clients.Why Daragh believes having the right website foundations may also help your visibility in Google search.Simple ways to make sure your therapy website stays up to date as regulations change. Daragh MacLoughlin is Managing Director of WebHealer, one of the UK's best-known website providers for counsellors and psychotherapists. WebHealer has been helping therapists create professional websites that attract clients for more than twenty years. He is also the creator of Policy Diary, a service designed specifically for therapists to help them generate and maintain GDPR-compliant privacy policies, cookie policies and complaints procedures as regulations change. Special offer If you'd like to use Policy Diary or build your website with WebHealer, Daragh has kindly arranged an exclusive discount code for people in my community. Use GEC999 to receive: Free installation of Policy Diary (worth £9.99).£50 off a new WebHealer website. We are an affiliate of WebHealer and Policy Diary and may be paid commission if you buy through our link. As we are an affiliate and WebHealer and Policy Diary were created by a third party, we shall have no liability whatsoever in any circumstances to you in relation to the WebHealer and Policy Diary (including in relation to any consequential loss of any type whatsoever) other than in relation to matters for which we are not lawfully able to limit or exclude our liability Coming next week: Daragh returns to the podcast to talk about one of the biggest questions therapists are asking right now: Is AI changing the way clients find us online? We explore what's happening with Google search, what makes a therapy website useful, and why helping the right people is still the best long-term strategy for attracting clients. Setting up in private practice? Download my free checklist HERE Need ideas for how to get clients? Download my free handout 21 Ways for Counsellors to Attract New Clients HERE You can also find me here: The Good Enough Counsellors Facebook Group Josephine Hughes on Facebook Josephine Hughes on YouTube My website: josephinehughes.com Keywords: therapy website, GDPR for therapists, therapy website GDPR, privacy policies for therapists, cookie policies, therapy website SEO, Google search for therapists, attracting therapy clients, therapy website design, counsellor website, private practice website, data protection for therapists, therapist marketing, getting therapy clients, therapist online presence, private practice growth, WebHealer, Policy Diary The information contained in Good Enough Counsellors is provided for information purposes only. The contents of this podcast are not intended to amount to advice and you should not rely on any of the contents of this podcast. Professional advice should be obtained before taking or refraining from taking any action as a result of the contents of this podcast. Josephine Hughes disclaims all liability and responsibility arising from any reliance placed on any of the contents of this podcast.

Do you worry that potential clients will forget about you if you stop posting on social media? Summer holidays can often bring an added layer of pressure. Should you schedule posts while you're away? Is it OK to disappear for a couple of weeks? And do therapists really need to post everyday? In this episode, I explore what a healthy relationship with social media could look like, why consistency matters more than frequency, and why taking time to rest may actually be one of the best things you can do for yourself and your private practice. I also share some August awareness days that could inspire your social media content for the month. Takeaways: Why consistency matters more than frequencyWhat to do with your social media while you're on holidayWhether people notice if you stop postingCreating healthier boundaries with social mediaThe importance of authenticity in your marketingWhy rest isn't something you have to earn August Content Ideas: 8 August – Happiness Happens Day. A chance to encourage clients to notice small moments of joy and connection. 15 August – Relaxation Day. An opportunity to discuss rest, burnout and nervous system regulation. 16 August – Authenticity Day. Perfect for exploring authenticity, masking, people pleasing and finding your own voice. 21 August – Internet Self-Care Day. A useful prompt to discuss comparison, healthy digital boundaries and creating a more positive relationship with social media. Who Do You Want To Help? Exploring Niching is next taking place on Tuesday 14th July at 7.30pm. Other dates will also be available. Check out my website to book: josephinehughes.com Setting up in private practice? Download my free checklist HERE Need ideas for how to get clients? Download my free handout 21 Ways for Counsellors to Attract New Clients HERE You can also find me here: The Good Enough Counsellors Facebook Group Josephine Hughes on Facebook Josephine Hughes on YouTube My website: josephinehughes.com FAQs Do therapists need to post on social media every day? No. Consistency is usually more important than frequency. A thoughtful post once a week is often more effective than posting every day without a clear purpose. Should therapists post on social media while they're on holiday? Only if they want to. Some therapists schedule posts in advance, while others prefer to take a complete break. The important thing is choosing an approach that supports your wellbeing. Will people forget about me if I stop posting? Most people are far more focused on their own lives than on whether you've posted this week. A short break from social media is unlikely to have a significant impact on your private practice. Keywords: social media boundaries, managing social media on holiday, social media tips for therapists, out of office notice, social media scheduling, authenticity in social media, Internet Self Care Day, social media comparison, private practice growth, social media for therapists, taking breaks from social media, intentional social media posting, client relationships and social media, social media habits, mental health and social media, social media engagement strategies, planning social media content, self-care for therapists The information contained in Good Enough Counsellors is provided for information purposes only. The contents of this podcast are not intended to amount to advice and you should not rely on any of the contents of this podcast. Professional advice should be obtained before taking or refraining from taking any action as a result of the contents of this podcast. Josephine Hughes disclaims all liability and responsibility arising from any reliance placed on any of the contents of this podcast.

What does a neuro-affirming practice look like in the therapy room? As awareness of neurodivergence grows, many therapists want to work in ways that better support their neurodivergent clients. But moving beyond theory and knowing how to apply neuro-affirming practice in real life can feel challenging. In this episode of Good Enough Counsellors, I'm delighted to welcome back Louise Lucas who described how she'd discovered her own autism and ADHD in episode 7, and how this had transformed her personal life and practice. Since then she's continued to develop her Neurodivergent Wellbeing Model and has written a book: A Therapeutic Workbook for Supporting the Wellbeing of Neurodivergent Clients. In this conversation, Louise explains how her own experiences shaped her work and why neuro-affirming practice is about far more than understanding a diagnosis. We explore how therapists can help clients move from shame and self-criticism towards self-understanding, compassion and a sustainable wellbeing. Takeaways: What neuro-affirming practice means in everyday therapyThe Neurodivergent Wellbeing Model and the Two SpiralsWhy knowledge, understanding and acceptance all matterUnderstanding "spiky profiles"Why context is essential when working with neurodivergent clientsHelping clients move from shame to self-compassionSupporting regulation through basic needs and sustainable self-careWhat every therapist should understand about working with neurodivergent clients About Louise LucasLouise Lucas is a therapist, supervisor and trainer specialising in neurodivergent wellbeing and neuro-affirming practice. She developed the Neurodivergent Wellbeing Model to help therapists and clients better understand regulation, self-compassion and sustainable wellbeing. Her new book, A Therapeutic Workbook for Supporting the Wellbeing of Neurodivergent Clients, is published by Jessica Kingsley Publishers in September 2026. You can find out more at Louise's website curiosityspot.co.uk Links:Find out about Therapy Growth Group or join to participate in the Make Your Profile Work Sprint HERE Setting up in private practice? Download my free checklist HERE Need ideas for how to get clients? Download my free handout 21 Ways for Counsellors to Attract New Clients HERE You can also find me here: The Good Enough Counsellors Facebook Group Josephine Hughes on Facebook Josephine Hughes on YouTube My website: josephinehughes.com The information contained in Good Enough Counsellors is provided for information purposes only. The contents of this podcast are not intended to amount to advice and you should not rely on any of the contents of this podcast. Professional advice should be obtained before taking or refraining from taking any action as a result of the contents of this podcast. Josephine Hughes disclaims all liability and responsibility arising from any reliance placed on any of the contents of this podcast.

You spend years working towards a qualification. But after the structure of assignments and placements - and the company of tutors and fellow students - comes to an end, it can leave you wondering what comes next. Should you look for employment, start a private practice or something else? In this episode, I share my own experience of finishing counselling training, share why this stage can feel unsettling - and most importantly, how you can move forward without needing to have everything worked out in advance. Takeaways: The loss of structure that newly qualified counsellors experience and how that impacts themHow self-doubt can show up after qualificationWhy you don't need the whole plan before you beginThe importance of support, supervision and communityTaking the next step towards setting up in private practice Remember: you don't need to have everything worked out in advance. You don't need the full plan. You just need the next step. Training: to help you get started in finding clients, I have some short training webinars coming up. You can find out more about them HERE Setting up in private practice? Download my free checklist HERE Need ideas for how to get clients? Download my free handout 21 Ways for Counsellors to Attract New Clients HERE You can also find me here: The Good Enough Counsellors Facebook Group Josephine Hughes on Facebook Josephine Hughes on YouTube My website: josephinehughes.com The information contained in Good Enough Counsellors is provided for information purposes only. The contents of this podcast are not intended to amount to advice and you should not rely on any of the contents of this podcast. Professional advice should be obtained before taking or refraining from taking any action as a result of the contents of this podcast. Josephine Hughes disclaims all liability and responsibility arising from any reliance placed on any of the contents of this podcast.