
Advertise on podcast: 7 Figure Cruise Business
Rating
4.9from
This podcast has
27 episodes
Language
EnglishPublisher
Korrine JohnsonExplicit
No
Date created
2024/02/26
Latest episode
2026/09/22
Average duration
28 min.
Release period
27 days
Description
I've been selling over a million dollars in cruises every year for many years, and I do it part-time. It took me a few years to get there, but it doesn't have to take that long for you to do it! Whether you’re a seasoned cruise pro who wants to elevate your cruise planning services, a total newbie who wants to start selling cruises on the right foot, or an advisor who just wants to add this profitable trip type to your portfolio, you’re in the right place. We're talking about the business of selling cruises.
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Podcast episodes
Check latest episodes from 7 Figure Cruise Business podcast
The One Inquiry Form Question That Gets You Deposits Faster (with Danielle Gaerte)
2026/09/22
Join CBB at cruisebusinessblueprint.com
In this episode, Danielle Gaerte shares her insights on how tailoring travel proposals to client personalities can significantly increase booking speed and client satisfaction. Discover practical tips on customizing proposals, using inquiry forms, and leveraging videos to enhance client communication.
Keywords: Travel proposals, client personalization, travel planning, inquiry forms, proposal tips, client communication, travel advisor, booking strategies.
Key topics
The importance of tailoring proposals to client personalitiesUsing inquiry forms to gather client preferencesStrategies for presenting options and recommendationsThe role of videos and visual aids in proposalsHow to handle multiple client decision-makersTips for increasing proposal acceptance rates
TravelJoy's New Cruise Features, with Dayo Esho
2026/09/10
Register for Coaching Week: travelbizboss.com/coachingweek
In this episode, travel industry experts Korrine Johnson and Dayo Esho discuss how TravelJoy is transforming the way travel advisors sell cruises, streamline operations, and enhance client experiences. Discover practical tips, new features, and future visions for making travel planning more efficient and profitable.
keywords
travel advisors, cruise sales, CRM, travel technology, automation, TravelJoy, cruise proposals, client experience, travel systems, industry innovation
key topics
The most expensive mistakes travel advisors make inside CRMs
How automation saves time and increases revenue
The new cruise proposal comparison feature
Using AI to simplify client communication
The importance of side-by-side cruise comparisons
Future visions for cruise booking technology
guest name
Dayo (TravelJoy)
key frameworks
The Cruise Proposal System
The Side-by-Side Comparison Framework
The Automation Adoption Curve
Chapters
00:00 Introduction to TravelJoy's New Cruise Features
02:03 Common Mistakes Travel Advisors Make in CRMs
04:00 The Power of Automation and Templates
05:54 Using AI for Client Proposals and Communication
08:52 The New Side-by-Side Cruise Comparison Tool
14:01 The Vision for a Fully Integrated Cruise Booking System
20:02 Enhancing Client Experience with Visual Tools
26:55 Future Opportunities in Cruise Data and API Integration
32:55 The Big Picture: Transforming Cruise Sales and Service
Turn Strangers Into Subscribers and Subscribers Into Clients
2026/08/20
Free Lead Magnet Ideas: travelbizboss.com/magnet
Coaching Week Waitlist: travelbizboss.com/coachingweek
Summary
This episode explores how to create effective lead magnets that grow your email list and boost your marketing efforts. Korrine shares practical tips on crafting compelling offers, choosing the right format, and nurturing your audience for long-term success.
Key Topics
What is a lead magnet and why it matters
The importance of focusing on one problem and audience
The role of generosity and sharing information
Framework for creating lead magnet offers (hook, offer, friction fix)
Technical setup: email service providers and automation
Strategies for nurturing leads and maintaining engagement
Monitoring and optimizing lead magnet performance
Takeaways
A lead magnet should solve one specific problem for one audience.
Make your lead magnet actionable, skimmable, and useful today.
Offer a lead magnet that feels like a gift to build trust.
Sharing detailed information does not reduce sales; gatekeeping does.
Use a framework of hook, offer, and friction fix for ideas.
Keep signup forms simple to increase conversions.
Deliver your lead magnet immediately after signup and follow up regularly.
Monitor engagement signals and adjust your strategy accordingly.
Keywords
lead magnets, email marketing, audience growth, marketing strategy, travel business, free resources, engagement, conversion, email list building, marketing tips
Booking Air for Cruise Clients Without Losing Your Mind
2026/08/06
Want to map out a whole custom cruise experience service? Grab my training and workbook for $37 at travelbizboss.com/custom.
Booking air is one of the questions I get asked the most, and it makes a lot of advisors nervous. This episode is about building a simple set of air rules so you stop making the same decision from scratch every single time.
In this episode:
Why "I don't book air" is allowed, but probably not your best moveMy number one non-negotiable: no supplier without 24/7 emergency phone supportWhich cruise line air programs I actually like, and the one I will walk away from a booking overWhen I use a consolidator, when I book direct with the airline, and whether to charge a feeHow to prep clients on who to call at 2am, and why you do not want to be the middlemanFour questions to answer before you write your own air rules
Music licensed through Soundstripe.Code: THTETIDY8AVM7UOG
Hiring a Travel-Trained VA with Chelsey of Outwork Collective
2026/07/17
Free Discovery Call Script: travelbizboss.com/script
Chelsey's Freebies:
50+ Tasks to Delegate Now: http://outwork.myflodesk.com/50-things-7fcb
SOP Generator: https://outworkcollective.com/sop-generator/
Connect with Chelsey
Website: outworkcollective.comFacebook and Instagram: Outwork CollectiveEmail: [email protected]
Ever hit that point where you desperately need help but have zero time to train anyone? Chelsey from Outwork Collective is solving that exact problem. She trains virtual assistants specifically for the travel industry, then hand-matches them with advisors so you can skip the "teach them everything from scratch" phase entirely.
Music licensed through Soundstripe.
Code: EVS8SPOM7Z3FXAYN
Vienna Beat by Blue Dot Sessions is licensed under a Attribution-NonCommercial License.
Where AI Belongs in Your Cruise Business (And 3 Places It Will Quietly Wreck It)
2026/07/02
Free Gamma Resource: travelbizboss.com/gamma
Waitlist for Coaching Week: travelbizboss.com/coachingweek
Is AI coming for your cruise business? Spoiler: No, but using it incorrectly might be dulling the very thing that makes clients choose you: your unique human connection. In this episode, we explore how to view AI as an amplifier rather than a replacer. We break down where it truly belongs, such as streamlining behind-the-scenes admin and drafting content, versus where it can quietly wreck your client experience, like in emotional touchpoints or complex judgment calls. Tune in to learn how to reclaim your time without sacrificing the personal touch that your business depends on.
Music licensed through Soundstripe.
Code: N5DGASMTVLIHLYPN, QLTVSJEJBPBYNNXP, EDB9UTBSKAV8CZEW, JXIXHGH9GD9MSZXN
Vienna Beat by Blue Dot Sessions is licensed under a Attribution-NonCommercial License.
Why China Might Be the Most Surprising Cruise Destination You'll Ever Sell
2026/06/15
Get the free custom port guide training HERE.
Century Cruises combines iconic landmarks, immersive cultural experiences, and a Yangtze River cruise into one unforgettable journey. In this episode, Teresa shares who this trip is perfect for, what advisors need to know, and why China may be the next big bucket list destination for adventurous travelers.
The First 10 Minutes After a Booking: Your Make-or-Break Habit
2026/05/28
Check out our workflows HERE
What happens in the first five to ten minutes after processing a deposit can shape the entire client experience. Build the habit, and your workflows do the heavy lifting.
Korrine's post-deposit checklist:
Open the cruise line's emailed confirmation and verify the deposit is showing as paid (lay eyes on it, every time)Send the client their receiptSend the cruise-line-specific "officially booked" email template with next steps and CYP (P stands for peach) infoAdd the workflow or task list in your CRM, then customize it Report the sale to your host agency so you actually get paid, and fill in commission info in your CRM for clean reporting laterBonus steps once you have an assistant:Add the cruise to your consortia price tracker, claim loyalty rewards points (like Celebrity), and segment the client into the right email lists.
Introducing Trafalgar River Cruises
2026/05/12
Register for my FREE webinar: How To Scale Your Cruise Biz Using Technology & AI at
https://travelbizboss.myflodesk.com/scalingcruisebiz
In this episode, we are talking to Josh Hepp, VP of Strategic Accounts with Trafalgar River Cruises, about this new river cruise option that is loaded with value and special experiences.
Josh announced some special offers at the end, and in order to claim the exclusive offer he mentioned, you’ll need to make a booking by 6/30/26 and email Josh to let him know you’d like to take advantage of the 7 Figure Cruise Business Podcast offer. Include the booking number, and he’ll take it from there. His email is [email protected].
How to Choose the Right Cabin Location For Your Clients
2026/04/30
My favorite free tool for choosing cabins with confidence: cruisedeckplans.com
My favorite text shortcut tool: Text Blaze
My text shortcut for an advisory about "guarantee" cabins:
A guarantee means that the cruise line will choose the location of your cabin. It can be assigned at any time until check-in at the pier and cannot be changed unless you purchase an upgrade (if available).
In this episode, Korrine breaks down how to choose the right cruise cabin for every client and why it's one of the most overlooked ways advisors build authority and lock in clients for life. She covers the key questions to ask during intake, the truth about decks and motion, what to look for above and below a cabin to avoid noise nightmares, how to handle family and group bookings, and why guarantee cabins deserve a serious conversation (with documentation to match). Plus, she shares the free tool she uses every single time she picks a cabin, along with the exact verbiage she adds to invoices when a client books a guarantee.
How To Compete With That Big Warehouse Store (you know the one)
2026/03/06
You've done the research, built the relationship, and then your client casually mentions they found a deal at that big warehouse store. Ouch. In this episode of Ship Shape, Korrine tackles one of the most common frustrations in cruise sales and gives you the exact framework to respond with confidence.
You'll learn how to clearly articulate your value beyond price, why some clients just aren't your people (and that's fine), how to involve your BDM when you want to compete, and why having a ready-to-go email template can save your sanity.
Bottom line: they're great for bulk paper towels. You're great for planning the trip of a lifetime.
How I’d Build a High-Volume, Life-First Cruise Business in Today’s Market
2026/01/02
In this episode, I’m walking you through the strategy I would use if I were building from scratch in today’s market, with everything I know now. We’re talking marketing that actually works in 2025, how I’d attract the right clients without becoming a deal slinger, and why email lists and human connection matter more than ever.
I break down how I’d approach mass market vs premium and luxury cruises, where I’d focus my time for the fastest momentum, and why “easy to sell” does not mean “less valuable.” We dig into client experience, from consult calls and proposal styles to trip prep systems that turn clients into superfans without burning you out.
I also share how I’d structure operations, when I’d hire admin (and why I’d skip building a team), plus how I’d use systems, automation, and data to create a high-volume cruise business that still leaves room for a life.
If you’ve ever wondered how to simplify, focus, and build a profitable cruise business faster and smarter, this episode is your roadmap.
When Your Business Outgrows Your Brain
2025/11/24
Visit travelbizboss.com to learn more about our services
Guest: Sydney Schellinger, Owner of The Poodle Booked It Travel Agency
This week, Korrine sits down with Sydney Schellinger for a very real conversation about the messy middle of systems. They talk about what happens when your sales grow faster than your structure, how to stop relying on memory, what to do when a tool you paid for is not working, and the tiny steps that help you rebuild without burning out.
If you have ever felt like you are one trip away from dropping a ball, this one will hit home.
Tailoring Your Sales Strategy to Personality Type with Jenn Lee
2025/10/25
Resources:
Webinar about the BOLT framework
Legacy Driven Facebook Page
Some clients love details, others just want the big picture. Jenn Lee joins Korrine to break down how to read your clients and match your proposal and follow-up style to their personality, not yours.
Scaling Stories: Donovan Davis
2025/09/19
Visit cruisebusinessblueprint.com to learn more about CBB and join us. Doors close on September 27th, so get in here!
In this episode, you’ll hear how Donovan:
Used Cruise Business Blueprint to build workflows that stopped client ghosting and kept proposals moving.
Picked cruises as his lane, which cut noise, boosted confidence, and sped up delivery.
Turned straight-talk videos into daily leads without trends or gimmicks.
Requires a quick intro call to filter tire kickers and convert at a high rate.
Handles non-cruise requests while protecting his focus and reputation, and
Built a powerful digital network for mentorship and momentum from the road.
If you’re juggling all the things and wondering if focus plus repeatable systems could be your freedom, this conversation is your green light. Grab a notebook, get inspired by few of Donovan’s moves, and if you want the same easy-to-implement foundations he used, visit cruisebusinessblueprint.com
Podcast reviews
Read 7 Figure Cruise Business podcast reviews
High Park Travel 2025/03/28
The Cruise Guru
Korrine has so much knowledge about building a successful cruise business. I get several ideas from each episode that improves my sales approach.
letsgo2020! 2024/03/01
Cruise Whisperer!!
Korrine is for sure the expert on cruises. She’ll challenge you no matter how long you’ve been in the industry. So many insights over her years of exp...
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