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Today on the show, Ebony sits down with ⁠Genevieve Day⁠, founder of influencer talent agency Day Management, Forbes 30 Under 30, author, and one of the sharpest minds in the industry. Genevieve fell into PR at just 18, and found herself on the front lines of influencer marketing before it was an established industry, hosting one of the first-ever "Insta Meets" back when brands were only starting to take creators seriously. Then at 24, with a bit of "blissful ignorance" and nothing to lose, she took the leap, backed herself, and started Day Management from her sharehouse bedroom. Eleven years on, Genevieve is now also an author, mum of two, and leading an agency with a freshly launched UK arm. In this jam-packed episode, she pulls back the curtain on building a business, breaking into talent management, and turning a personal brand into a career. In this episode, we cover: Backing herself at 24 to build an agency in a new industryThe counterintuitive advice that changed how she leadsWhat a day in talent management actually looks likeHow to break into talent management, and why passion beats a degreeHow to monetise your personal brand and knowing when to get a managerWhy you should be a "Foxy Hedgehog" Follow⁠⁠ ⁠⁠⁠⁠⁠⁠⁠Ebony⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ and⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠Melbourne Social Co ⁠⁠⁠⁠⁠⁠⁠⁠⁠on socials! Follow Genevieve on Instagram, TikTok, and LinkedIn⁠⁠⁠⁠⁠⁠⁠ Join the closed⁠⁠ ⁠⁠⁠⁠⁠⁠⁠CIBYAC Facebook Group Community⁠⁠⁠⁠⁠⁠⁠⁠ ⁠Join the CIBYAC mailing list xx

In this episode of Can I Buy You a Coffee?, Ebony welcomes ⁠Hannah Neumann⁠, a beauty marketing leader and the woman who started it all for Ebony as her very first mentor. In a full-circle moment, the tables turn and Ebony finally gets to share Hannah's wisdom with the whole community. Hannah's career has taken her from television at Channel Seven in Adelaide, to landing in London with no job and no plan, to falling head over heels for the beauty industry at one of the UK's biggest beauty retailers. After a stint at L'Oréal, she returned to Australia and now leads marketing at Hey Bud skincare, a role she absolutely adores. Equal parts brand lover and data devotee, Hannah is one of the most generous, switched-on people in the industry and a passionate advocate for building up the next generation of women in marketing. In this episode, we cover: What actually makes a great mentor, and how to be a mentee worth saying yes to Why standing out in beauty isn't about the "Devil Wears Prada" glamour How to break into the beauty industry  Behind the scenes of building a skincare product The career risks that didn't make sense on paper When roles are actually worth taking a pay cut Follow ⁠⁠⁠⁠⁠⁠⁠Ebony⁠⁠⁠⁠⁠⁠⁠⁠ and ⁠⁠⁠⁠⁠⁠⁠⁠Melbourne Social Co ⁠⁠⁠⁠⁠⁠⁠on socials! Follow Hannah on ⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠ and Instagram. Join the closed ⁠⁠⁠⁠⁠⁠⁠CIBYAC Facebook Group Community⁠⁠⁠⁠⁠⁠⁠ Join the ⁠⁠⁠⁠Social Co Academy⁠⁠⁠⁠- use code CIBYAC50 for 50%OFF your first three months!

What if you could skip a few career mistakes and learn from people who've already been there? In this special live episode of Can I Buy You a Coffee?, Ebony Coatsworth is joined by Rosie Chong and Elise Qualischefski in front of a live audience to share the career lessons they wish someone had told them before they landed their first marketing job. Whether you're still studying, looking for your first role or already working in the industry, this episode is your reminder that no one has it all figured out and that sometimes one piece of advice can completely change the trajectory of your career. Why building your personal brand early creates opportunities The power of networking before you need something How mentors can fast-track your career Why every marketer should understand data and analytics Taking initiative and becoming someone your manager can rely on Why being a "try-hard" is actually your greatest advantage If you enjoyed this episode, we'd love it if you left a review, shared it with a friend or tagged us on LinkedIn or Instagram with your biggest takeaway. Thanks for joining us for a coffee ☕ Follow⁠ ⁠⁠⁠⁠⁠⁠⁠Ebony⁠⁠⁠⁠⁠⁠⁠⁠⁠ and⁠ ⁠⁠⁠⁠⁠⁠⁠⁠Melbourne Social Co ⁠⁠⁠⁠⁠⁠⁠⁠on socials! Connect with Elise, Ebony and Rosie on ⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠. Join the closed⁠ ⁠⁠⁠⁠⁠⁠⁠CIBYAC Facebook Group Community⁠⁠⁠⁠⁠⁠⁠ Join the CIBYAC mailing list xx

In this episode of Can I Buy You a Coffee?, Ebony welcomes back ⁠Stephanie Brown⁠, the marketing career coach and one of the very first guests to ever sit down on the show back in 2024.  After eight years at Nike and a stint at Apple, Stephanie now coaches marketers all over the world. From London to Germany to her home base in New Zealand and her growing list of clients here in Australia, helping them land the roles they never thought were possible. In this episode, she shares the strategy, the mindset, and one career-defining piece of feedback that changed everything. In this episode, we cover: How to land the job that looks "impossible" on paper  The power of playing the long game in a world that wants everything instantly What AI actually means for marketing careers  The honest truth about working for big global brands like Nike & Apple Generalist vs specialist: which marketing path is right for you, and why the order matters The brutal piece of feedback that almost cost Stephanie a Nike leadership role — and how she turned it around How to separate hard feedback from your identity Follow ⁠⁠⁠⁠⁠⁠⁠Ebony⁠⁠⁠⁠⁠⁠⁠⁠ and ⁠⁠⁠⁠⁠⁠⁠⁠Melbourne Social Co ⁠⁠⁠⁠⁠⁠⁠on socials! Follow Stephanie on ⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠ and ⁠⁠⁠⁠⁠⁠TikTok⁠⁠⁠⁠⁠. Listen to Stephanie's first CIBYAC episode ⁠here⁠. Join the closed ⁠⁠⁠⁠⁠⁠⁠CIBYAC Facebook Group Community⁠⁠⁠⁠⁠⁠⁠ Join the ⁠⁠⁠⁠Social Co Academy⁠⁠⁠⁠- use code CIBYAC50 for 50%OFF your first three months!

In this episode of Can I Buy You a Coffee?, Ebony sits down with Ashleigh Buchanan, Content Lead at The Breakout Hack and one of the marketing minds behind some of their most viral videos. Ashleigh has spent the last three years helping grow The Breakout Hack and York Street Brands through highly relatable, community-led social media content, building campaigns that consistently rack up millions of views while reshaping what modern beauty marketing looks like online. In this episode, we cover: What uni doesn’t teach you about social media marketing What actually helps you stand out and get promoted in marketing Why personal branding and posting on TikTok can help land your dream role The future of paid content The strategy behind creating viral campaigns The day-to-day reality of working social media Ashleigh’s best advice for aspiring marketers wanting to break into the industry Follow ⁠⁠⁠⁠⁠⁠⁠Ebony⁠⁠⁠⁠⁠⁠⁠⁠ and ⁠⁠⁠⁠⁠⁠⁠⁠Melbourne Social Co ⁠⁠⁠⁠⁠⁠⁠on socials! Follow Ashleigh on ⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠, ⁠⁠⁠⁠⁠TikTok⁠⁠⁠⁠⁠ and ⁠⁠⁠⁠⁠Instagram.⁠⁠⁠⁠⁠ Check out The Breakout Hack’s Viral Nicki Minaj TikTok Challenge here. Join the closed ⁠⁠⁠⁠⁠⁠⁠CIBYAC Facebook Group Community⁠⁠⁠⁠⁠⁠⁠ Join the ⁠⁠⁠⁠Social Co Academy⁠⁠⁠⁠- use code CIBYAC50 for 50%OFF your first three months!

Today on the show, Ebony sits down with one of her dream guests, Rachael Wilde, for an honest and insightful conversation on what it really takes to build a cult brand. Rachael is the co-founder of The Breakout Hack and Managing Director of York Street Brands. Known for turning science-backed products into highly engaged, community-led brands, she has built a reputation as one of Australia’s most exciting brand builders. In this episode, we cover: What it really takes to build a successful brand in 2026How to identify true “brand potential” vs just a good productBuilding in public vs building in privateManufacturing virality and what actually makes campaigns take offNavigating rapid growth and evolving team structuresStepping into the Managing Director role and leading at scaleHer thoughts and approach to work-life balanceHer best advice for aspiring marketers, founders and career women Follow ⁠⁠⁠⁠⁠⁠Ebony⁠⁠⁠⁠⁠⁠⁠ and ⁠⁠⁠⁠⁠⁠⁠Melbourne Social Co ⁠⁠⁠⁠⁠⁠on socials! Follow Rachael on ⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠, ⁠⁠⁠⁠TikTok⁠⁠⁠⁠ and ⁠⁠⁠⁠Instagram.⁠⁠⁠⁠ The Breakout Hack and Bouf Haircare. Join the closed ⁠⁠⁠⁠⁠⁠CIBYAC Facebook Group Community⁠⁠⁠⁠⁠⁠ Join the ⁠⁠⁠Social Co Academy⁠⁠⁠- use code CIBYAC50 for 50%OFF your first three months!

In this episode, Bronte shares her journey of moving from Australia to London, navigating career ambitions, and building a thriving social and professional life. We dive into the realities of relocating, the power of confidence, and how to succeed in a global city while staying true to yourself. We cover: The differences between Australian and London marketing landscapesPractical advice for moving abroad: saving, accommodation, and job strategiesThe importance of being loud about your ambitions and self-promotionCultural nuances: language, slang, and market-specific insightsBuilding authentic community and lasting friendships in your 20s and beyondThe role of personal branding in career and social successHow pop culture influences brands and consumer engagementBalancing a thriving career with an active social lifeEmbracing the uncertainty and potential sidesteps when relocatingThe importance of self-awareness and intentionality at this stage of lifeFollow ⁠⁠⁠⁠⁠Ebony⁠⁠⁠⁠⁠⁠ and ⁠⁠⁠⁠⁠⁠Melbourne Social Co ⁠⁠⁠⁠⁠on socials! Connect with Bronte on ⁠⁠⁠LinkedIn⁠⁠⁠, ⁠⁠⁠TikTok⁠⁠⁠ and ⁠⁠⁠Instagram.⁠⁠⁠ Follow Hot Girl Marketing Club on ⁠ ⁠Instagram⁠ Join the closed ⁠⁠⁠⁠⁠CIBYAC Facebook Group Community⁠⁠⁠⁠⁠ Join the ⁠⁠Social Co Academy⁠⁠- use code CIBYAC50 for 50%OFF your first three months!

In this episode of Can I Buy You a Coffee?, Ebony sits down with Phoebe Perring to unpack her journey from PR intern to global beauty marketer to co-founder of Balmee Beauty. What we talk about: • How Phoebe landed a role at Mecca and what made her stand out in a highly competitive beauty space• Her early career in PR and what the industry looked like over a decade ago• What it was like working in the New York scene and how it shaped her career• The reality of working for a global beauty brand and what changes when your audience is worldwide• Building a startup alongside a full-time job with early mornings, late nights and lunch breaks Follow ⁠⁠⁠⁠Ebony⁠⁠⁠⁠⁠ and ⁠⁠⁠⁠⁠Melbourne Social Co ⁠⁠⁠⁠on socials! Connect with Phoebe on ⁠⁠LinkedIn⁠⁠, ⁠⁠TikTok⁠⁠ and ⁠⁠Instagram.⁠⁠ Follow Balmee on TikTok and Instagram Pre-order the sold out balm HERE Phoebe's Podcast Playlist Join the closed ⁠⁠⁠⁠CIBYAC Facebook Group Community⁠⁠⁠⁠ Join the ⁠Social Co Academy⁠- use code CIBYAC50 for 50%OFF your first three months!

In this episode, Shelley and Ebony sit down for a candid catch-up on their words of the year, career goals and personal intentions for 2026. They chat about ambition, designer handbags, avoiding burnout, getting their steps in, and navigating tall poppy syndrome as career women who aren’t afraid to want more. A light, honest conversation about success and showing up fully in 2026 - without shrinking yourself ☕✨ Follow ⁠⁠⁠Ebony⁠⁠⁠⁠ and ⁠⁠⁠⁠Melbourne Social Co ⁠⁠⁠on socials! Connect with Shelley on ⁠LinkedIn⁠, ⁠TikTok⁠ and ⁠Instagram.⁠ Join the closed ⁠⁠⁠CIBYAC Facebook Group Community⁠⁠⁠ Join the Social Co Academy- use code CIBYAC50 for 50%OFF your first three months!

On today's show, Ebony sits down with Rebekah Pickett, General Manager at Melbourne Social Co, to break down what actually makes someone hireable in 2026. • What truly stands out in a job application from an employer’s perspective• Why passion, drive and grit often outweigh a “perfect” resume• The growing importance of video applications and why they help candidates stand out• What hiring managers look for beyond technical skills• How to show adaptability, initiative and problem-solving in applications and interviews• Why being a “good human” matters more than you think• How personal brand, networking and AI skills impact employability• The small details that signal professionalism, emotional intelligence and leadership potential• Practical advice career women can action immediately to stand out in a competitive market Follow ⁠⁠⁠Ebony⁠⁠⁠⁠ and ⁠⁠⁠⁠Melbourne Social Co ⁠⁠⁠on socials! Connect with Bek on ⁠LinkedIn⁠ Join the closed ⁠⁠⁠CIBYAC Facebook Group Community⁠⁠⁠

In this episode, Ebony and her boss, Melbourne Social Co Founder, Shelley Friesen, break down how to confidently ask for more money, responsibility and growth at work. This episode is a practical guide to advocating for yourself without overstepping or underselling your impact. They share: Why you should start showing up as the role you want before you ask for it How documenting your wins makes growth conversations easier and more credible Why understanding the wider business context is critical before asking for more How to frame growth as value to the business, not just personal ambition Why asking for titles or pay without outcomes rarely lands How to prime your manager ahead of a growth conversation Why asking for clarity on the expectations gap accelerates progress How to schedule growth conversations intentionally so they’re taken seriously Why ownership and initiative matter more than potential in career progression Follow ⁠⁠Ebony⁠⁠⁠ and ⁠⁠⁠Melbourne Social Co ⁠⁠on socials! Connect with Shelley on LinkedIn, TikTok and Instagram. Join the closed ⁠⁠CIBYAC Facebook Group Community⁠⁠

In Part Two of this conversation we sit down with marketing powerhouse Zara Jarvis to unpack the next major chapter of her career. By the time you’re listening to this episode, Zara will be in London, working for none other than Steven Bartlett, a role that millions of marketers would consider a dream job. Zara shares: How she landed what millions of marketers would consider a dream roleThe behind-the-scenes reality of a week-long interview process in LondonWhat it’s really like interviewing overseas for a global roleWhat it felt like to receive the offer and make the moveWhat Zara is most excited about as she steps into this new chapterFollow ⁠Ebony⁠⁠ and ⁠⁠Melbourne Social Co ⁠on socials! Join the closed ⁠CIBYAC Facebook Group Community⁠ Connect with Zara on ⁠TikTok⁠, ⁠Instagram⁠ and ⁠LinkedIn.

In Part One of this value-packed conversation, I sit down with Zara Jarvis. Zara has built a career from real-world experience, curiosity, and an ability to understand what truly drives people to buy. In this episode, we dive into: The mindset shift you can make today to instantly think more like a marketerHow Zara built a marketing career without studying marketing at universityThe personality traits and skills that have shaped her successHer top cover letter and resume tips for landing competitive rolesFollow Ebony⁠ and ⁠Melbourne Social Co on socials! Join the closed CIBYAC Facebook Group Community Connect with Zara on TikTok, Instagram and LinkedIn.

HAPPY NEW YEAR Marketing Girly! Last year, I interviewed some of the top names across marketing PR and advertising, all of whom spilled their secrets to pay it forward to us- the next generation of marketing girlies.  In this special New Year’s Day episode, I have bundled together the top pieces of career advice and cheat codes that will help you get HIRED, INSPIRED, NOTED AND PROMOTED in 2025! We hear from:  Shelby Van Zwol Zoe Goodhardt Rosie Chong Grace Grimshaw Mary-Anne Amies Stephanie Brown  ⁠⁠⁠⁠⁠⁠Join the CIBYAC Facebook Group⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Follow my Marketing Girly Journey on ⁠⁠⁠⁠⁠⁠⁠TikTok⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠CIBYAC ⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠ HNY Marketing girlies!

Welcome back to Can I Buy You a Coffee? I’m excited to share that I’ll be hosting one final Marketing Girly meet-up for the year. Details will follow soon, but be sure to join our CIBYAC Facebook group so you don’t miss out! Today’s guest, Zoe Goodhardt, is someone who radiates positive energy. Zoe is a partner and the Head of Growth and Marketing at TAG. With a wealth of expertise spanning digital strategy, business development, and creative direction, she excels at driving innovation that amplifies brand visibility and expands market reach. In this conversation, you'll hear: Zoe’s best career cheat code Is uni the best pathway for aspiring marketing girlies?  An honest chat about AI and why you need to learn it  Why Zoe loves MarTech and how she stays up to date in this ever evolving space  What are the skills and attributes that allow you to thrive within an agency setting  Three interview tips for the job hunting marketing girlies  Why building a personal brand is so important when you work in marketing  Why you need to posting on LinkedIn  The best and worst piece of career advice Zoe has received  Follow Zoe on TikTok  ⁠⁠⁠⁠⁠⁠⁠Join the CIBYAC Facebook Group⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠Follow my Marketing Girly Journey on ⁠⁠⁠⁠⁠⁠⁠TikTok⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠CIBYAC ⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠