Advertise on podcast: Spirits & Distilling Podcast

Steven Grasse has long enjoyed building brands that stand out—from his earlier days as an advertising exec to his time with William Grant & Sons to today, owning Tamworth Distilling in Tamworth, New Hampshire. In this episode with host Molly Troupe, Grasse reflects on that path, the hard lessons learned from early failures, and why success still comes down to great liquid, intentional packaging, and strong storytelling. He also dives into the philosophy behind Tamworth’s famously unconventional releases—from Deer Slayer (yes, with venison) to Eau de Musk (featuring beaver castoreum)—and explains why differentiation matters more than ever in a tightening market. Along the way, Troupe and Grasse also discuss: the rapidly shifting landscape for craft spirits, from RTDs and THC beverages to changing consumer expectations and the pressure of digital marketing practical advice on testing new products, scaling, and building a realistic go-to-market strategy strategies for standing out in today’s saturated market the impact of RTDs, THC products, and post-COVID market shifts how his agency, Quaker City Mercantile, supports brand development, including the fast-growing nonalcoholic spirit Pathfinder And more. G&D Chillers: G&D Chillers understands that each distillery’s chilling requirements are unique. On every distillery project, G&D offers the front-end design and engineering your team needs at no cost to you. Hank Pressley, head distiller at Moon Drop Distillery says, “Early on, we made a decision to partner with quality American-made companies. One of those companies was G&D Chillers, and we are proud of that choice. Our equipment from them has run long and strong. We put our first barrel in our rickhouse in September 2021, and in the next 3 years we have put back more than another 540 barrels. What a great decision to team up with a company like G&D Chillers.” Reach out for a quote today at gdchillers.com.

Bourbon is the focus as master distiller Owen Martin joins Sydney Jones to dig into the production philosophies shaping Angel’s Envy today, from the Scotch-inspired discipline he brings to cask finishing to the blending strategy behind the brand’s new bottled-in-bond release. Owen breaks down how finishing barrels, entry proof, and batch selection influence flavor direction and why maintaining consistency across blends is becoming more complex as the distillery scales. The conversation also explores Angel’s Envy’s operational expansion, including the new Henry County barreling and blending facility, and how shifting fill/dump operations impacts both workflow and whiskey profile. Owen shares insights into upcoming innovations—new grains, unfinished whiskey, and peated-barrel projects—while offering a practical look at balancing experimentation with a growing core portfolio. In this episode, Jones and Martin discuss: How Owen’s Scotch whiskey background shapes Angel’s Envy’s approach to cask finishing Technical considerations behind the new bottled-in-bond release and its 103-proof maturation Blending strategies for maintaining consistency across batches as the distillery scales Development of peated-barrel and unfinished-whiskey projects Operational shifts with the new Henry County barreling/blending facility Innovation planning with new grain bills, malt whiskey, and future high-end finishes And more. G&D Chillers: G&D Chillers understands that each distillery’s chilling requirements are unique. On every distillery project, G&D offers the front-end design and engineering your team needs at no cost to you. Hank Pressley, head distiller at Moon Drop Distillery says, “Early on, we made a decision to partner with quality American-made companies. One of those companies was G&D Chillers, and we are proud of that choice. Our equipment from them has run long and strong. We put our first barrel in our rickhouse in September 2021, and in the next 3 years we have put back more than another 540 barrels. What a great decision to team up with a company like G&D Chillers.” Reach out for a quote today at gdchillers.com.

John Angus approaches the mechanics of flavor creation in spirits through the lens of a chemist but with the soul of an educator, breaking down complex processes and cutting-edge science in practical ways that spirits makers can use and drinkers can understand. He uses the tools of analytical chemistry to unlock the mechanisms that form flavor and aroma through the distilling and maturation processes, and makes complex processes more accessible. In this episode, host Molly Troupe and Angus discuss: the complex chemistry of cask finishes and how port, sherry, rum, cognac, and madeira casks influence flavor how environmental factors such as temperature and humidity make every barrel unique why modeling maturation poses such a scientific challenge processes for sensory evaluation and documentation that even small distilleries can regularly employ using infographics to simplify complex chemical interactions And more. G&D Chillers: G&D Chillers understands that each distillery’s chilling requirements are unique. On every distillery project, G&D offers the front-end design and engineering your team needs at no cost to you. Hank Pressley, head distiller at Moon Drop Distillery says, “Early on, we made a decision to partner with quality American-made companies. One of those companies was G&D Chillers, and we are proud of that choice. Our equipment from them has run long and strong. We put our first barrel in our rickhouse in September 2021, and in the next 3 years we have put back more than another 540 barrels. What a great decision to team up with a company like G&D Chillers.” Reach out for a quote today at gdchillers.com.

In this episode, host Sydney Jones sits down with Dave Smith, head distiller at St. George Spirits in Alameda, California, to explore the creative process behind one of America’s most pioneering craft distilleries. Founded in 1982 by Jörg Rupf, St. George has helped shape the modern craft-distilling movement through its relentless curiosity, innovation, and devotion to quality. Smith shares how his background in creative writing shaped his approach to distilling, and how the St. George team infuses intention and transparency into every spirit they make—from their American Single Malt Whiskey and Terroir Gin to their Japanese-inspired Baller whiskey, shochu, and umeshu. Drawing inspiration from Stephen King’s concept of telekinesis in writing, Smith discusses how spirits can carry “sense memories," or powerful, transportive moments that connect us through aroma, taste, and place. Over the course of the episode, they discuss: the story and philosophy behind St. George Spirits and founder Jörg Rupf’s influence on American craft distilling Smith’s creative path from writing to whiskey-making sensory storytelling through Terroir Gin and Valley Gin how Japanese techniques influence their process in Baller Whiskey, shochu, and umeshu capturing sense memories and emotional experiences through flavor the artistry of collaboration throughout the spirits chain, from distillers through bartenders and consumers reflections on community, mentorship, and the shared spirit of creativity in the distilling world And more. G&D Chillers: G&D Chillers understands that each distillery’s chilling requirements are unique. On every distillery project, G&D offers the front-end design and engineering your team needs at no cost to you. Hank Pressley, head distiller at Moon Drop Distillery says, “Early on, we made a decision to partner with quality American-made companies. One of those companies was G&D Chillers, and we are proud of that choice. Our equipment from them has run long and strong. We put our first barrel in our rickhouse in September 2021, and in the next 3 years we have put back more than another 540 barrels. What a great decision to team up with a company like G&D Chillers.” Reach out for a quote today at gdchillers.com.

If there’s a typical path to becoming the master distiller at Bombay Sapphire, Anne Brock didn’t take it. Besides some bartending experience, her road took her through studying medicine and getting a doctorate in organic chemistry on the way to England to lead production of one of the world’s most popular gins. In this episode, Brock covers a range of topics with host Molly Troupe, from her scientific approach to botanicals and fixatives to consistency of product and the global future of gin. Along the way, she discusses: being ready to deal with short-term crises (such as finding unexploded WWII ordinance in the distillery) the challenges that small distilleries face and the need for adaptability her experience with the single and multi-shot distillation methods for gin the debate over fixatives in gin—such as orris and angelica—and testing their effectiveness sourcing and certifying sustainable botanicals for a global brand the challenges of maintaining consistency despite botanicals that inevitably vary by season and growing region the value of her close collaboration with Alessandro Garneri, Bombay Sapphire’s master botanist the importance of bridge ingredients and experimenting with new botanicals, such as fresh turmeric the current trend toward classic, juniper-forward gins the demand for gin in emerging markets—such as India and China—and, in turn, the flavors that those regions can contribute And more. G&D Chillers: G&D Chillers understands that each distillery’s chilling requirements are unique. On every distillery project, G&D offers the front-end design and engineering your team needs at no cost to you. Sid Dilawri from Filibuster Distillery says, “From the design and engineering to installation and start-up, G&D was easy to work with. We’ve had great customer service since commissioning our chiller, and I’d highly recommend them for any distillery system.” Reach out for a quote today at gdchillers.com.

As a Kentucky native, Alex Castle knew she wanted to work in beverage alcohol before most—bourbon is culturally important in the state, and she wanted to play a part in its continued tradition and evolution. She learned the ropes on pot stills at Alltech and a high-throughput continuous still at Wild Turkey before building out and launching Old Dominick in Memphis. But her return to Kentucky to helm Augusta Distillery and the Buckner’s brand has ushered in a new chapter of both learning and sharing, as she stashes away barrels of their own distillate for future releases while sourcing older barrels from fellow Kentucky distilleries for limited single-barrel releases. In this episode, Castle and host Sydney Jones discuss: learning the ropes at Town Branch Bourbon and Wild Turkey before building out and launching Old Dominick in Memphis building out Augusta Distillery in a historic Kentucky building the challenges in distillery processes that use Kentucky groundwater building a flavor through-line in aged sourced-bourbon releases barrel rotation as a means of balancing stock for intended age-statement releases the impact of rye on bourbon flavors how location can impact barrel maturation weathering the current spirits-market slowdown And more. G&D Chillers: G&D Chillers understands that each distillery’s chilling requirements are unique. On every distillery project, G&D offers the front-end design and engineering your team needs at no cost to you. Hank Pressley, head distiller at Moon Drop Distillery says, “Early on, we made a decision to partner with quality American-made companies. One of those companies was G&D Chillers, and we are proud of that choice. Our equipment from them has run long and strong. We put our first barrel in our rickhouse in September 2021, and in the next 3 years we have put back more than another 540 barrels. What a great decision to team up with a company like G&D Chillers.” Reach out for a quote today at gdchillers.com.

John D.E. “Johnny” Jeffery’s journey into distilling began after a trip to Poland inspired him to make nalewka, a traditional infused liqueur. It’s a journey that’s taken him from Chicago and Michigan State University to craft distilleries such as Death’s Door in Wisconsin, Sante Fe Spirits in New Mexico, and Nevada’s Bently Heritage Estate—all of which he helped to launch. Along the way, he’s embraced a collaborative approach among craft distillers, emphasizing the need to share knowledge so that everyone can make better, more compelling spirits. He continues that work today, advising small distilleries on how to pay attention to customer feedback and create meaningful experiences while maintaining creative traditions. In this episode with host Molly Troupe, Jeffery also discusses: the unusual experience of building a prison still for a California death-row case the importance of having a skilled mechanic in the distillery how sound and music can help identify problems in the distillery balancing intuition with science in R&D projects and whiskey-blending the importance of customer feedback to refining products how storytelling connects the maker with the product and those who enjoy it maintaining authenticity when scaling up And more. G&D Chillers: G&D Chillers understands that each distillery’s chilling requirements are unique. On every distillery project, G&D offers the front-end design and engineering your team needs at no cost to you. Sid Dilawri from Filibuster Distillery says, “From the design and engineering to installation and start-up, G&D was easy to work with. We’ve had great customer service since commissioning our chiller, and I’d highly recommend them for any distillery system.” Reach out for a quote today at gdchillers.com.

The romance of whiskey maturation meets environmental reality in many parts of the world these days—increasingly hot, dry climates can produce markedly different results than the humid environments of Scotland or Kentucky. That can leave distillers wrestling with the question of whether to lean into process- and environment-driven results, or to manipulate that environment to achieve intentional flavor goals. For Joe O’Sullivan—master distiller at Minden Mill in Nevada’s high desert, just east of Lake Tahoe—the choice is clear: to prioritize consistency through distillation and maturation processes, so that they can let their estate-grown grain shine. In this episode, O’Sullivan and host Sydney Jones discuss: the impact of terroir on grain, and on distilled spirits made from that grain losing 3 to 4 percent angel’s share per month in a very dry climate building a distillery to optimize intended flavors in finished spirits identifying signature flavor characteristics and optimizing whiskey blends to highlight them controlling the rickhouse climate to mimic weather patterns in popular distilling centers such as Kentucky and Scotland And more. G&D Chillers: G&D Chillers understands that each distillery’s chilling requirements are unique. On every distillery project, G&D offers the front-end design and engineering your team needs at no cost to you. Hank Pressley, head distiller at Moon Drop Distillery says, “Early on, we made a decision to partner with quality American-made companies. One of those companies was G&D Chillers, and we are proud of that choice. Our equipment from them has run long and strong. We put our first barrel in our rickhouse in September 2021, and in the next 3 years we have put back more than another 540 barrels. What a great decision to team up with a company like G&D Chillers.” Reach out for a quote today at gdchillers.com.

While we often look at spirits aging through the lens of popular climates and standard barrels—used cooperage in the cool climate of Scotland or new charred oak barrels in hot, humid summers and cold winters of Kentucky—many now-enshrined methods were born of efficiency considerations and political realities more than quality concerns. In places not beholden to specific traditions and regulations, different opportunities present themselves, and different takes on efficiency can become the norm. Take Melbourne, Australia, for example, where this episode’s guest, Jarrad Hucksold, spent almost a decade as head blender for Starward Whisky. The popularity of wine in Australia has created a steady supply of used wooden casks, making them an accessible and flexible vessel for extended maturation. But understanding the way the local environment affects those casks as they mature was key to creating great stock for their blends. In this episode, Huckshold and host Molly Troupe discuss: taking a winemaker’s approach to whiskey maturation how fortified wine barrels interact with aging liquid inside them re-coopering and re-charring used barrels for better spirits aging managing sulfur in used wine barrels reactive maturation environments and avoiding over-extraction because of temperature fluctuations training one’s palate for the precise sensory work of blending maintaining consistency in blends through solera aging And more. G&D Chillers: G&D Chillers understands that each distillery’s chilling requirements are unique. On every distillery project, G&D offers the front-end design and engineering your team needs at no cost to you. Sid Dilawri from Filibuster Distillery says, “From the design and engineering to installation and start-up, G&D was easy to work with. We’ve had great customer service since commissioning our chiller, and I’d highly recommend them for any distillery system.” Reach out for a quote today at gdchillers.com.

Building a blend of aged spirits that feels effortless requires both art and craft, and for Jonathan Goldberg of Black Velvet in Alberta, Canada, the key to great blends is nailing the mix of contrasting components and optimizing each from the still through aging, then carefully maturing after blending. The goal isn’t singular standout barrels; the goal is a continuous process that produces quality at volume. In this episode, Goldberg and host Sydney Jones discuss: the art of balance in blending lighter and heavier whiskies using high wines to create harmonious blends pre-blend aging and evaluation as well as post-blend additional maturation maintaining consistency and efficiency with a continuous still the positive impact of used cooperage on lighter distillates And more. G&D Chillers: G&D Chillers understands that each distillery’s chilling requirements are unique. On every distillery project, G&D offers the front-end design and engineering your team needs at no cost to you. Hank Pressley, head distiller at Moon Drop Distillery says, “Early on, we made a decision to partner with quality American-made companies. One of those companies was G&D Chillers, and we are proud of that choice. Our equipment from them has run long and strong. We put our first barrel in our rickhouse in September 2021, and in the next 3 years we have put back more than another 540 barrels. What a great decision to team up with a company like G&D Chillers.” Reach out for a quote today at gdchillers.com.

In this special episode of the podcast, co-hosts Molly Troupe and Sydney Jones reunite for a panel discussion—not on distilling, specifically, but on how to set yourself up for success while maintaining work-life balance in the spirits industry. Joining the hosts are Maggie Campbell, CEO of American Cane, and Jennifer Wren. As chief joy officer of the Wren Way, Wren’s coaches women on how to make joy central to their careers. Among other topics, they discuss: the “bugout bag” and why you should pack one, today, even if you love your job why it’s important for leaders to maintain positive work environments tips on how to maintain work-life balance the perils of toxic productivity the importance of setting boundaries and taking breaks watching for signs of burnout the value of a network and keeping up with contacts financial planning for career flexibility And more. G&D Chillers: G&D Chillers understands that each distillery’s chilling requirements are unique. On every distillery project, G&D offers the front-end design and engineering your team needs at no cost to you. Sid Dilawri from Filibuster Distillery says, “From the design and engineering to installation and start-up, G&D was easy to work with. We’ve had great customer service since commissioning our chiller, and I’d highly recommend them for any distillery system.” Reach out for a quote today at gdchillers.com.

Three decades in, you’d think Todd Leopold of Denver’s Leopold Bros would have this whole distilling thing locked down, but he’s the first to admit he’s still figuring it all out. Or, maybe it’s more accurate to say that as soon as he has something solved, he finds a new problem or project with a new set of unknowns, to maintain a dynamic state of constant learning. His restless creativity just can’t stay in one place for too long. In this episode with host Sydney Jones, the widely respected maltster, distiller, and reluctant blender considers the distillery’s history and discusses the process and implementation behind a number of things, including: reviving Maryland rye with a focus on fruit over spice rediscovering and commissioning a three-chamber still to facilitate more flavor and aroma in specific spirits distilling great fruit brandies and finding a place for oak-barrel conditioning with fruit spirits very slow proofing to maintain stability using a dunnage warehouse to reduce evaporation and maintain more consistent temperatures for aging spirits maintaining a low entry proof for more breadth of flavor working vinegar into their product portfolio collaborating on vermouth with an award-winning winemaker And more. G&D Chillers: G&D Chillers understands that each distillery’s chilling requirements are unique. On every distillery project, G&D offers the front-end design and engineering your team needs at no cost to you. Hank Pressley, head distiller at Moon Drop Distillery says, “Early on, we made a decision to partner with quality American-made companies. One of those companies was G&D Chillers, and we are proud of that choice. Our equipment from them has run long and strong. We put our first barrel in our rickhouse in September 2021, and in the next 3 years we have put back more than another 540 barrels. What a great decision to team up with a company like G&D Chillers.” Reach out for a quote today at gdchillers.com.

A certain kind of alchemy occurs when everything aligns in the production of rum—ingredients, expressive fermentation, maturation—but the story and the “why” behind great rum is another element that can’t be forgotten. Maggie Campbell and Chaz Vest of American Cane are deeply focused on those components that make for interesting rum, driven to tell the broader history of rum production in America—even as they build production capacity and write up their own small piece of that ongoing history. In this episode, Campbell, Vest, and host Molly Troupe discuss: building a background in spirits—from Leopold Bros and Stranahan’s to Germain Robin and Mount Gay—before launching American Cane the historical context of American rum, and the heritage that includes black, brown, and indigenous people in its production the impact of fermentables such as fresh sugar-cane juice and molasses on the development of flavor expressions of terroir in rum via fermentation and ingredients building a sugar mill taking a staged approach to growing the brand, from sourcing through production And more. G&D Chillers: G&D Chillers understands that each distillery’s chilling requirements are unique. On every distillery project, G&D offers the front-end design and engineering your team needs at no cost to you. Hank Pressley, head distiller at Moon Drop Distillery says, “Early on, we made a decision to partner with quality American-made companies. One of those companies was G&D Chillers, and we are proud of that choice. Our equipment from them has run long and strong. We put our first barrel in our rickhouse in September 2021, and in the next 3 years we have put back more than another 540 barrels. What a great decision to team up with a company like G&D Chillers.” Reach out for a quote today at gdchillers.com.

The distilling traditions we enjoy today are often the product of centuries of trial and error from past generations of makers, with ingredients carefully developed for efficiency and effectiveness in given locales. It’s hard to separate the spirit from the place that it comes from because often the very character of that spirit is a result of what grows, what fuels are accessible, and what ferments to a degree that matches the effort involved in extracting sugars. In Mexico and the southwestern United States, the ubiquity of agave has led many distillers to lean into such spirits, with tequila gaining traction as the segment’s most well-known, but similar plants such as the Dasylirion or desert spoon offer an adjacent distilled profile from a plant that often grows wild within its range. For Brent Looby and Desert Door, the opportunity to ferment and distill a spirit somewhat familiar to modern consumers, but with its own personality and connection to the region, is a driving motivation. And from their distillery just outside of Austin, they’ve garnered medals and recognition for their classic and progressive takes. In this episode, host Sydney Jones and Looby discuss: the challenge in developing an agricultural supply chain for a wild-harvested plant cooking the hearts of the plants to extract fermentable sugars distilling with multiple stills to deliver the ideal flavor profile sotol’s unique earthy and herbaceous flavor, with notes of almond and bread barrel-aged sotol aged in Missouri white oak botanical sotol with regional ingredients such as sage, rosemary, and hibiscus And more. G&D Chillers: G&D Chillers understands that each distillery’s chilling requirements are unique. On every distillery project, G&D offers the front-end design and engineering your team needs at no cost to you. Hank Pressley, head distiller at Moon Drop Distillery says, “Early on, we made a decision to partner with quality American-made companies. One of those companies was G&D Chillers, and we are proud of that choice. Our equipment from them has run long and strong. We put our first barrel in our rickhouse in September 2021, and in the next 3 years we have put back more than another 540 barrels. What a great decision to team up with a company like G&D Chillers.” Reach out for a quote today at gdchillers.com.

For Tyler Glasser of Stranahan’s, problem solving and creative exploration are best begun with a holistic view, borne from perspectives gained working across the various roles within a distillery. Through his current role as plant operations administrator, he’s gained an appreciation for the part that planning, forecasting, and procurement play in enabling distillers and blenders to produce and construct great spirits, as creating products at the scale of Stranahan’s requires an integrated, cross-discipline push. In this episode, host Molly Troupe and Glasser discuss: How planning and forecasting impact every aspect of the distillery The impact of procurement on the viability of distillers’ labors of love Developing spirits that connect to place and shorten the supply chain Managing stress and setting boundaries The impact of tariffs on an increasingly chaotic forecasting environment Using digital tools and algorithms to plan production and inventory levels Balancing production with market demand while managing capital expenditures And more. G&D Chillers: G&D Chillers understands that each distillery’s chilling requirements are unique. On every distillery project, G&D offers the front-end design and engineering your team needs at no cost to you. Hank Pressley, head distiller at Moon Drop Distillery says, “Early on, we made a decision to partner with quality American-made companies. One of those companies was G&D Chillers, and we are proud of that choice. Our equipment from them has run long and strong. We put our first barrel in our rickhouse in September 2021, and in the next 3 years we have put back more than another 540 barrels. What a great decision to team up with a company like G&D Chillers.” Reach out for a quote today at gdchillers.com.