Advertise on podcast: Specialty Matcha Podcast

https://www.youtube.com/watch?v=KirlTPzWoqo In this episode, Ryan and Zongjun (Sam) sit down with the founder of ChaEn Tea Experience in Bangkok, khun Big. They discuss the unique cultivation of Jinxuan cultivar matcha in northern Thailand and the art of blending Thai and Japanese cultivars. The conversation covers the evolution of consumer preferences in Thailand, the impact of COVID on tea education, and the challenges of maintaining quality amidst rising prices with the matcha boom in Japan. IG: @chaen.tea.ex https://maps.app.goo.gl/QmkgpfbVwGRGCDcZ6

https://sankomatcha.com/collections/tencha Buy Tencha References Online (a very humble start of a list! Please forgive us, sourcing tencha is very difficult at the moment): In this episode, Ryan and Zongjun (Sam) delve into the complexities of matcha and tea tasting, emphasizing the importance of reliable references for building a mental model of flavors. They discuss the balance between transparency in labeling and the enjoyment of tea, the significant role of marketing in perceived quality, and the challenges of consumer education in the tea industry. The conversation highlights the need for reference samples and the potential future of matcha in specialty markets, advocating for a community-driven approach to education and appreciation of tea on objective truths such as where the tencha was grown, how long it was shaded, the method of shading, fertilizers applied, harvest season, harvest method, processing techniques and cultivar used.

https://youtu.be/H_hEuvftkrw In this episode of the Speciality Matcha Podcast, hosts Ryan and Zongjun (Sam) talk with khun Jev of MTCH™ in Bangkok. They delve into the nuances of matcha production, matcha extraction theory, flavor profiles, specialty matcha culture in Thailand. The conversation highlights the evolution of consumer preferences and the importance of transparency and education in building trust with matcha enthusiasts.This episode was recorded in person at the MTCH Ari location in November, 2025IG: @mtch.official

In this episode, Ryan and Zongjun (Sam) discuss their experiences and insights from the past year in the matcha industry, reflecting on the lessons learned in the past year. They also share their predictions for the coming year in the matcha industry.

In this episode of the Specialty Matcha Podcast, Ryan and Zongjun (Sam) interview Simona Suzuki from the Global Japanese Tea Association. They discuss the origins of the association, its mission to connect tea lovers and producers, and the challenges faced by the Japanese tea industry, particularly in light of the recent matcha boom. Simona shares insights on community engagement, education, and the importance of balancing tradition with innovation in tea culture. The conversation highlights the need for younger generations to get involved in the tea industry and the association's efforts to foster a global tea community. https://gjtea.org/ https://www.youtube.com/@GlobalJapaneseTeaAssociation

In this episode of the Specialty Matcha Podcast, Ryan and Zongjun (Sam) explore various aspects of matcha and tea culture more broadly, including how matcha can serve as a gateway to other leaf teas, their vision for a tea farm, the importance of sifting matcha, the relevance of best buy dates, and what consumers should ask to ensure they receive high-quality products. Thanks to all the listeners who submitted questions to our first AMA!

In this episode, Ryan and Sam (Zongjun) discuss the evolution of matcha with guests Jules Reyes and Marc St Raymond, formerly of the Jade Leaf Matcha. They explore the journey of matcha from a niche product to a mainstream beverage, the importance of consumer education, and the challenges of preparing matcha in cafes. The conversation delves into the significance of feedback in shaping matcha programs, the role of marketing in consumer expectations, and the future trends in the matcha industry. They also touch on the importance of transparency and the need for a deeper understanding of matcha quality among consumers. In this conversation, the speakers delve into the complexities of matcha consumption, exploring consumer preferences, the importance of education, and the cultural significance of matcha. They discuss the balance between traditional preparation methods and modern practices, emphasizing the need for innovation in the matcha industry. The introduction of Mindful Drops, a new product aimed at bringing the benefits of l-theanine in everyday life, highlights the accessibility of matcha's calming and focusing effects to a broader audience. https://www.matchaprogram.com/ https://thematchaprogram.substack.com/ IG: @matchaprogram IG: @mindfuldrops IG: @julesreyes_ IG: @marcstraymond

In this episode of the Specialty Matcha Podcast, hosts Ryan and Zongjun (Sam) talk with with Dr. Rebecca Corbett, a historian specializing the history and practice of Japanese tea culture (chanoyu), and early modern Japanese women’s history. Dr. Corbett shares her personal journey into the world of tea and discusses the complexities of gender roles within tea practices. The conversation also touches on the influence of the Urasenke school, the secretive nature of knowledge transmission in Chanoyu, and the institutionalized sexism present in Japanese society. Dr. Corbett's book, Cultivating Femininity: Women and Tea Culture in Edo and Meiji Japan, sheds light on the women who were written out of tea history and disproves orthodox narratives perpetuated by the largest and most powerful schools of tea ceremony in the world. https://libraries.usc.edu/person/rebecca-corbett https://theconversation.com/green-gruel-pea-soup-what-westerners-thought-of-matcha-when-they-tried-it-for-the-first-time-263014?utm_medium=article_clipboard_share&utm_source=theconversation.com https://library.oapen.org/handle/20.500.12657/30216 https://globaltea.ucdavis.edu/

In this episode of the Specialty Matcha Podcast, Ryan and Zongjun (Sam) discuss their journey in developing a countertop matcha mill and the challenges they face in sourcing high-quality tencha. They explore the unexpected flavor profiles discovered in fresh milled gyokuro and the science behind milling and flavor extraction. The conversation delves into the contradictions within the matcha industry, the power dynamics at play, and the future of specialty matcha.

In this episode of the Specialty Matcha Podcast, Ryan and Zongjun (Sam) delve into the complexities of transparency in the matcha industry. They discuss the challenges faced by farmers and brands in sharing sourcing information, the importance of consumer education, and the evolving market dynamics that influence pricing and quality. Ultimately, they envision a future where consumer preferences shape the matcha landscape, leading to a richer and more diverse culture around matcha consumption.

In this episode, Ryan and Zongjun (Sam) explore matcha through the lens of sensory science, flavor profiling, and quality assessment. They discuss cultural perspectives on taste, the socially-constructed nature of quality assessment, the role of descriptive analysis, and different frameworks for tasting. The episode concludes with comparative tastings examining the effects of temperature and dilution in matcha preparation, differences across matcha blends, and a comparison between two hand-picked, single-cultivar Asahi matchas made from Uji-grown tencha: one organic and kanreisha (shelf) shaded, the other conventionally grown and honzu shaded.

https://forms.gle/48rLN1nXi6vAC1YF6 In this episode, the hosts delve into the intricate world of matcha blending after spending an afternoon with a top-ranked chashi. The conversation covered topics such as new and exciting cultivars, compromises made when blending lower quality tencha, and their options of Chinese matcha which might surprise you! Koto Tea Space / Chajin Life in Bangkok recorded this great video referenced in the episode where they touch on one of the theories behind the "shiro" poetic naming convention and the role chashi's have played historically: https://www.youtube.com/watch?v=W8U25u1BuK0

*Correction: Uji City produced only 37.6 tons of tencha in 2024, not 70 tons. I confused this number with the area of actively farmed tea cultivation in Uji City which is 73.6 hectares (source: https://www.pref.kyoto.jp/nosan/documents/r6chachosa2.pdf) In this episode of the Specialty Matcha Podcast, Ryan and Zongjun (Sam) delve into the intricate relationship between trust and the matcha industry. They explore how trust serves as the primary undercurrent of the industry, the complexities surrounding Uji matcha, and the challenges of mislabeling and transparency in the supply chain. The conversation highlights the importance of understanding the context behind matcha sourcing and production, as well as the evolving expectations of consumers in a rapidly changing market.

In this episode of the Specialty Matcha Podcast, Ryan and Zongjun (Sam) welcome Lissi and Zach from Cosmic Cultures. They discuss the importance of low intervention agricultural practices in matcha, especially regarding the use of synthetic fertilizers and pesticides . The conversation delves into the importance of building relationships with farmers, the evolving landscape of matcha sourcing, and the significance of educating consumers about the quality and taste of naturally grown matcha. They also touch on the future of the matcha industry and the impact of organic certifications on consumer choices. https://cosmic-cultures.com/

In this episode, Ryan and Zongjun (Sam) explore the history and evolving landscape of matcha and Korean tea culture. They discuss the globalization of matcha, the impact of Japanese colonial history, and the modern practices of tea production in Korea, particularly in regions like Jeju Island but also Boseong and Hadong. The conversation highlights the unique characteristics of Korean matcha, its potential in the global market, and the cultural narratives surrounding tea. The Korean Way of Tea in History and Today (Lecturer: Brother Anthony) https://www.youtube.com/watch?v=KE9laWgT5gE