
Advertise on podcast: Behind the Craft
Rating
5from
This podcast has
93 episodes
Language
EnglishPublisher
Peter YangExplicit
No
Date created
2024/03/17
Latest episode
2026/02/08
Average duration
44 min.
Release period
9 days
Description
Expert interviews and guides to help you level up as a product leader and creator fast.
Unlock Behind the Craft podcast Email contact info,
Listeners & Audience details
Email contact information
Direct podcast contact details

Listeners
Audience numbers & engagement insights

Audience details
Podcast Insights

Podcast episodes
Check latest episodes from Behind the Craft podcast
How to Make Claude Code Better Every Time You Use It | Kieran Klaassen
2026/02/08
Kieran my favorite Claude Code power user and teacher. In our interview, he walked through his Compound Engineering system that makes Claude Code better every time you use it. This same system has been embraced by the Claude Code team and others. Kieran is like Morpheus introducing me to the matrix, so don’t miss this episode 🙂
Kieran and I talked about:
(00:00) The compound engineering loop: Plan, work, assess, compound
(03:40) Live demo: The /workflows command to plan your app
(13:25) How to use Claude Skills as just-in-time context
(25:27) Why you should always ask Claude to ask you questions first
(30:00) Live demo: Using Playwright MCP as your AI QA team
(35:03) Code reviews by AI agents playing security, architect, and more
(40:33) The LFG command: one prompt to go from 0 to production
(46:39) Slash commands vs sub-agents vs skills — when to use each
Get the takeaways: https://creatoreconomy.so/p/how-to-make-claude-code-better-every-time-kieran-klaassen
Where to find Kieran:
X: https://x.com/kieranklaassen
Website: https://cora.computer/
GitHub: https://github.com/EveryInc/compound-engineering-plugin
📌 Subscribe to this channel – more interviews coming soon!
How OpenClaw's Creator Uses AI to Run His Life in 40 Minutes | Peter Steinberger
2026/02/01
Peter is the creator of OpenClaw (formerly Molt - the name keeps changing 😅), the hottest AI right now with 2M visitors in a week. In our interview, Peter shared is personal favorite use cases including using Claw to check in to flights, control his home, and more. We also talked about his hot takes such as no plan mode or MCPs.
Peter and I talked about:
(00:00) “It’s like having a new weird friend that lives on your computer”
(03:43) “It sent me a voice message but I never set that up”
(09:04) How to install OpenClaw in one line
(14:53) “It watched my security camera all night and found this”
(16:07) Using OpenClaw to check in flights, change lights, and adjust his bed
(19:42) Why 80% of your phone apps will disappear
(22:20) Peter’s AI coding hot takes: No plan mode, MCPs suck, and more
(36:56) The way to learn AI is to play
Thanks to our sponsors:
Linear: The AI agent platform for modern teams https://linear.app/behind-the-craft
Granola: The AI meeting notes app that saves you hours. granola.ai/peter
Replit: From 0 to full stack app in 2 min https://replit.com/?utm_source=creator&utm_medium=organic&utm_campaign=creator_program&utm_content=peteryang
📌 Get the takeaways: https://creatoreconomy.so/p/how-openclaws-creator-uses-ai-peter-steinbergerWhere to find Peter:
X: https://x.com/steipete
Website: https://openclaw.ai/
Subscribe to this channel - more tutorials coming soon!
Master Google AI Studio in 40 Minutes | Logan Kilpatrick
2026/01/25
Logan is the Product Lead for Google AI Studio. I got him to give us an inside look at how he uses AI Studio to build AI Studio (very meta) and how his team ships at startup speed inside Google. AI Studio is the feature that I rely on the most to do my product job better, so don't miss this tutorial.
Logan and I talked about:
(00:00) Tour of Google AI Studio's Build mode
(06:29) Live demo: Building a social media content generator
(09:31) How Logan uses AI Studio to build AI Studio
(11:34) Cloning the AI Studio UI in 68 seconds
(12:58) Getting AI to show you 5-6 design options in one UI
(17:20) Live demo: Building a restaurant finder with Google Maps
(21:12) Using annotate mode to give visual feedback
(34:09) "There's one mode and the mode is we ship fast"
(36:00) What Logan looks for when hiring PMs
Thanks to our sponsors:
Linear: The AI agent platform for modern teams
https://linear.app/behind-the-craftReplit: From 0 to full stack app in 2 min https://replit.com/?utm_source=creator&utm_medium=organic&utm_campaign=creator_program&utm_content=peteryang
📌 Get the takeaways: https://creatoreconomy.so/p/master-google-ai-studio-for-prototyping-logan-kilpatrick
Where to find Logan:
X: https://x.com/OfficialLoganK
Website: https://aistudio.google.com/apps
Subscribe to this channel - more interviews coming soon!
Build an AI Analyst with Claude Code in 50 Min | Sumeet Marwaha
2026/01/18
Sumeet is the Head of Data at Brex and came personally recommended by the Claude Code team. In our episode, he showed me how to use Claude Code to build a data explorer that lets anyone ask questions and get insights without writing a single SQL query. If you’re tired of analyzing data manually, then this interview is a must-watch.
Summit and I talked about:
(00:00) How to make Claude Code your data analyst
(03:04) Analyzing data with AI: Monitor → Explore → Craft → Impact
(10:23) Live demo: Building a startup funding MCP with 3 queries
(21:10) Context management: Why your data agent gets confused
(26:04) How to connect Claude to Slack and Drive for context
(35:00) Demo: Predicting which AI startups will get Series B funding
(41:32) Brex stats on which AI coding tools are actually winning
Get the takeaways: https://creatoreconomy.so/p/build-an-ai-data-analyst-with-claude-code-sumeet
Where to find Sumeet:
LinkedIn: https://www.linkedin.com/in/smarwaha/
📌 Subscribe to this channel – more interviews coming soon!
Full Course: The AI Stack We Actually Use for Prototyping, Strategy, and Personal OS (2026)
2026/01/11
Tal and Aman are experienced AI PMs so I made us all share our favorite AI product workflows — from writing strategy docs to prototyping with Google AI Studio to building a personal task system with Claude Code. Watch this episode if you want to see 5 real no-BS AI product workflows in 50 minutes.
We talked about:
(00:00) Our best AI workflows for product work
(01:13) Demo 1: Writing strategy docs with Claude Projects
(10:21) Demo 2: Prototyping a new feature with Google AI Studio
(17:10) Demo 3: Building an AI thinking partner with Obsidian + Cursor
(24:06) Demo 4: Managing tasks with Linear MCP
(29:01) Demo 5: Building a personal OS with Claude Code and skills
(40:06) Context engineering 101 from Aman
(48:54) Summary and how you can start today
Thanks to our sponsors:
Korey: The AI Agent for product developmenthttps://www.korey.ai/
Get the takeaways: https://creatoreconomy.so/p/full-course-the-ai-stack-we-use-for-prototyping-strategy-personal-os-aman-tal
Where to find:
Tal: https://www.linkedin.com/in/talsraviv/
Aman: https://www.linkedin.com/in/amanberkeley/
Aman's personal OS Github: https://github.com/amanaiproduct/personal-os
📌 Subscribe to this channel – more interviews coming soon!
Full Tutorial: Build Your Personal Operating System with Claude Code | Teresa Torres
2025/12/21
Teresa is a well-known product coach and author who runs her entire life and business using two Claude Code terminals and a note taking app. It was genuinely mind blowing to watch her use Claude Code to manage her to do list, delegate her research, and write content.
Teresa and I talked about:
(00:00) Why Teresa uses Claude Code to run her life
(03:00) Live demo: The "today" command that builds Teresa's daily to do list
(07:00) Working with Claude Code to brainstorm tasks and ideas
(14:00) Live demo: Writing a blog post together using plan mode
(21:00) How Claude does SEO keyword research for blog posts
(26:00) Why Teresa still writes every word herself (but 10x faster)
(30:00) Pro tips to manage context so Claude doesn't "get dumber"
(36:00) The 3-layer context system: global, project, and reference files
(44:00) 3 tips to get started with Claude Code without feeling overwhelmed
Thanks to our sponsors:
Optimizely: The agent orchestration platform for marketing https://www.optimizely.com/ai/
Get the takeaways: https://creatoreconomy.so/p/build-your-personal-os-with-claude-code-teresa-torres
Where to find Teresa:
LInkedIn: https://www.linkedin.com/in/teresatorres/
Website: https://www.producttalk.org/
📌 Subscribe to this channel – more interviews coming soon!
A Founder's Playbook for Shipping 10x Faster with AI | Yana Welinder
2025/12/14
Yana is Head of AI at Amplitude and a good friend. We had some real talk about how to stay scrappy inside a big company, including how to avoid decision by committee and endless internal debates. Yana also demoed her favorite AI workflows to triage her emails and aggregate customer feedback. I think you’ll love our banter 😅
Yana and I talked about:
(00:00) "By the time you've debated 2 ideas, I've already shipped 10"
(03:21) Think "how would I run this company?" not "what's my job?"
(05:22) Why we banned decisions by committee
(08:25) Cross-functional now means doing the work, not coordinating it
(11:22) Why frustrated users can become your biggest advocates
(15:19) Live demo: Using ChatGPT Atlas to triage emails and defuse emotional ones
(24:38) AI is still terrible at prompting (and what you can do about it)
(28:48) Live demo: Combining qualitative feedback with quantitative data
(37:38) Why AI analytics is lagging (and what needs to change)
Thanks to our sponsors:
Optimizely: The agent orchestration platform for marketing https://www.optimizely.com/ai/
Get the takeaways: https://creatoreconomy.so/p/a-founders-playbook-for-shipping-10x-faster-with-ai-yana-welinder
Where to find Yana:
X: https://x.com/yanatweets
Website: https://amplitude.com/ai-feedback?utm_campaign=fy25q4-ai-feedback-launch&utm_source=newsletter&utm_medium=organic-social&utm_content=creator-economy
📌 Subscribe to this channel – more interviews coming soon!
An Inside Look at What Alexa Can Now Do with AI (December 2025) | Daniel Rausch
2025/12/07
As VP of Alexa, Daniel builds product for 600M Alexa devices. He had a great answer to my tough question: “Why has it taken so long to add AI to Alexa?” and then gave a live demo of what an AI-powered Alexa looks like. We also had a great chat about how to apply Amazon’s working backwards process to build useful AI products.
Daniel and I talked about:
(00:00) The real reason Amazon delayed adding AI to Alexa
(03:21) Live demo: Alexa uses AI to book Warriors tickets under $100
(09:21) Which AI model(s) power Alexa behind the scenes?
(11:50) How to build AI products using Amazon's PR/FAQ process
(18:30) Speed vs quality: When to ship fast vs when to wait
(23:00) Why Amazon pairs "invent" and "simplify" together
(26:00) The future of AI voice assistants beyond your home
Thanks to our sponsors:
Amplitude: See all your feedback in one place https://amplitude.com/ai-feedback?utm_campaign=fy25q4-ai-feedback-launch&utm_source=newsletter&utm_medium=organic-social&utm_content=creator-economy
Linear: The best platform for AI agents https://linear.app/partners/behind-the-craft
Get the takeaways: https://creatoreconomy.so/p/an-inside-look-at-what-alexa-can-do-with-ai
Where to find Daniel:
X: https://www.linkedin.com/in/danielrausch/
Website: http://alexa.amazon.com/📌 Subscribe to this channel – more interviews coming soon!
A Proven 5-Step System to Prototype Apps with AI | Xinran Ma
2025/11/30
Xinran is a top AI instructor who has taught 100s of product teams how to design and prototype with AI. He shared 5 practical techniques to avoid generating AI slop — from side-by-side exploration to reverse prompting to component libraries — that you can start trying today. If you want to level up on AI prototyping, this is a must watch.
Xinran and I talked about:
(00:00) The 5 gaps in vibe coding that lead to generic designs
(04:28) [Step 1] Custom GPT generates perfect specs before prompting
(12:04) [Step 2] Magic Patterns canvas for side-by-side iteration tracking
(15:56) [Step 3] Inspiration command generates 4 unique designs instantly
(20:45) [Step 4] Mix-match components across prototypes with Subframe
(24:10) [Step 5] Toggle between AI mode and manual design editing
(28:34) Reverse prompting: Make AI extract your design system
(32:19) Pair component libraries with instructions to avoid AI slop
Get the takeaways: https://creatoreconomy.so/p/a-proven-5-step-system-to-prototype-apps-with-ai-xinran-ma
Where to find Xinran:
Newsletter: https://designwithai.substack.com
LinkedIn: https://www.linkedin.com/in/davidmaxinran/
📌 Subscribe to this channel – more interviews coming soon!
Full Tutorial: How to Use Voice AI to Work and Code 10x Faster | Tanay Kothari
2025/11/23
Tanay is the CEO and co-founder of Wispr Flow, my favorite app to dictate to AI 10x faster than typing. I asked him to do a live tutorial on how to get the most out of AI voice dictation, how his brain-to-text device reads your thoughts without speaking, and how he built an AI product that has 70% annual retention (unheard of!) by NOT focusing on ARR.
Tanay and I talked about:
(00:00) Why typing 5 hours a day is killing your productivity
(06:29) Live tutorial: Using voice to draft emails, write code, and more
(09:19) The brain-to-text device that reads your thoughts without speaking
(16:24) How to teach Wispr Flow your writing style across every app
(22:05) Why Tanay studies gaming instead of software for inspiration
(29:03) "I told my board: We're killing ARR as our North Star metric"
(31:36) Why "agents" is the dumbest term in AI (and what matters instead)
(35:55) What motivated young Tanay to steal his mom's laptop to code
Thanks to our sponsors:
Bolt: Create stunning apps and website with AI https://bolt.fyi/peter-yang
Linear: The best platform for agents https://linear.app/partners/behind-the-craft
Get the takeaways: https://creatoreconomy.so/p/full-tutorial-how-to-use-voice-ai-to-write-and-code-faster-wispr-flow-tanay
Where to find Tanay:
LinkedIn: https://www.linkedin.com/in/tankots/
Get Wispr Flow: https://ref.wisprflow.ai/peter-yang
📌 Subscribe to this channel – more interviews coming soon!
Full Tutorial: Design to Code in 45 Min with Cursor's Head of Design | Ryo Lu
2025/11/16
As the head of design at Cursor, Ryo is at the cutting edge of designers who ship code instead of mocks. He showed me how he built a retro OS with AI and did a live demo of adding a new feature using Cursor’s new agent mode. We also covered how to avoid AI design slop and how the Cursor team reached $29B valuation without full-time PMs.
Ryo and I talked about:
(00:00) Why designers should go directly to code
(02:06) Building a retro calculator app in one shot with plan mode
(08:04) How Ryo manages multiple AI agents at once in Cursor
(15:18) How Cursor builds without PMs and who does the PM work instead
(16:43) How to avoid creating purple AI design slop (it’s not prompting)
(20:01) Inside RyOS: A beautiful retro operating system built with AI
(30:22) How to turn vague ideas into detailed specs with Cursor
(37:47) The fastest way for PMs and designers to learn Cursor
Thanks to our sponsors:
Reforge: AI prototyping tool for product builders - https://reforge.com/peter
Linear: The best platform for AI agents - https://linear.app/partners/behind-the-craft
Get the takeaways: https://creatoreconomy.so/p/design-to-code-with-cursor-head-of-design-ryo-luWhere to find Rio:
X: https://x.com/ryolu_
Website: https://ryo.lu/
📌 Subscribe to this channel – more interviews coming soon!
7 Counterintuitive Product Lessons from WhatsApp's Former Head of Product | Ami Vora
2025/11/09
Ami is the one of my favorite product leaders, period. In my new episode, she breaks down why shipping fast beats the best strategy, how to build simple products that win, how to ask AI for brutally honest feedback, and more. Ami led product at Faire and WhatsApp, but above all she just has great, practical advice for all builders.
Ami and I talked about:
(00:00) Why perfect strategy + poor execution = a waste of time
(05:21) The ChatGPT prompt to get brutally honest feedback
(11:19) Do the simple thing first (build for the most tired person)
(16:51) The one question Ami asks to test every product decision
(25:35) Why your annual plan is probably a waste of time
(32:40) How to short-circuit slow approval processes as a PM
(36:47) Ami's Monday ritual to protect her calendar for deep work
(42:01) The future of PM: Jack-of-all-trades utility players
(46:36) Parenting in the AI era and how to teach resilience
Thanks to our sponsors:
Composio: Use AI to take action across 500 apps https://getrube.link/peter
Linear: Try the platform for AI agents https://linear.app/partners/behind-the-craft
Get the takeaways: https://creatoreconomy.so/p/7-counterintuitive-lessons-from-whatsapp-head-of-product-ami-vora
Where to find Amy:
LinkedIn: https://www.linkedin.com/in/amvora/
Newsletter: https://amivora.substack.com/📌 Subscribe to this channel – more interviews coming soon!
Full Tutorial: From Prototype to a Real SaaS App in 40 Minutes | Colin Matthews
2025/11/02
Colin has taught 1000s of students how to build SaaS apps with AI. In this episode, he showed me exactly why my vibe coded prototype was insecure and how to convert it into a real SaaS app with auth, payments, and more. If you want to learn to build SaaS apps in 40 minutes with Cursor and Claude Code, then this episode is for you.
Colin and I talked about:
(00:00) The 7 components that every real SaaS app needs
(01:44) Client, server, database: What most prototypes miss
(08:57) Live demo: Adding Stripe, auth, and databases to my photo app
(16:45) Why starting with templates beats prompting from scratch
(20:30) The Supabase security flaw in most vibe coded apps
(25:35) Why AI shouldn't touch your database directly
(35:00) 4-steps to ship a real SaaS app that people will pay for
(38:15) Why tech credentials no longer matter (and what does instead)
Thanks to our sponsors:
Composio: Use AI to take action across 500 apps https://getrube.link/peter
Linear: Try the platform for AI agents https://linear.app/partners/behind-the-craft
Get the takeaways: https://creatoreconomy.so/p/full-tutorial-turn-your-prototype-into-a-real-saas-app-ai-colin-matthews
Where to find Colin:
LinkedIn: https://www.linkedin.com/in/colinmatthews-pm/
Course: https://maven.com/tech-for-product/vibe-code-your-next-side-project
📌 Subscribe to this channel – more interviews coming soon!
AI Agents, Clearly Explained in 40 Minutes | Wade Foster (Zapier)
2025/10/26
Wade is the co-founder and CEO of Zapier. We’re both sick of everyone calling everything an “AI agent” so we had some real talk about what actually works instead. Wade gave me a practical demo of his AI workflow that triages 100+ emails to 10 and shared exactly how to find automation opportunities on your calendar.
Wade and I talked about:
(00:00) Why most people asking for agents actually want workflows
(01:25) The AI automation spectrum explained with real examples
(05:16) Live demo: Wade's email agent that triages 100+ emails down to 10
(13:27) The difference between APIs vs MCPs
(18:52) Making Zapier AI-first: Why the CEO memo isn’t enough
(24:08) Wade's response to AI influencers saying "RIP Zapier"
(32:09) How Zapier tests for AI fluency in job interviews
(35:31) How to identify what to automate with AI in your calendar
This episode is brought to you by Vellum.Use the code AIAGENTS25 to get 25% off your first 3 months with Vellum: https://vellum.ai/?utm_source=podcast&utm_medium=paid&utm_campaign=PeterYangPodcast
📌 Get my top 10 takeaways: https://creatoreconomy.so/p/ai-agents-clearly-explained-in-40-minutes-zapier-wade-foster
Where to find Wade:
X: https://x.com/wadefoster
Website: https://zapier.com
Subscribe to this channel – more interviews coming soon!
Notion's New AI Agents for Work Blew Me Away (Full Tutorial) | Akshay & Ryan
2025/10/19
Everyone calls their AI product an “agent” but Notion’s actually live up to the hype. It took Akshay (Notion’s co-founder) and Ryan (AI lead) 2 years of failure to build agents that can create databases, respond to Slack, and more. We had a great chat about their most surprising lessons from building the best AI agents for work.
We talked about:
(00:00) What it really took to build agents that actually work
(01:38) Live demo: Watch a database build itself in real-time
(04:56) How Akshay writes docs by just talking to AI 90% of the time
(20:15) The real difference between AI slop and useful AI agents
(34:43) Personalizing agents with custom memory and instructions
(39:59) Live demo: Building a custom Notion agent for Slack
(49:03) What Notion looks for when hiring AI-native builders
Get the takeaways: https://creatoreconomy.so/p/how-notion-built-the-best-ai-agents-for-work-akshay-ryanWhere to find:
Akshay: https://x.com/akothari
Ryan: https://x.com/_ryannystrom
Notion AI agents: https://www.notion.com/blog/introducing-notion-3-0
📌 Subscribe to this channel – more interviews coming soon!
Podcast reviews
Read Behind the Craft podcast reviews
YourCTO 2025/06/16
Tactical, Fast-Paced, and AI-Forward
This podcast is filled with practical insights for leaders, especially engineering & product leaders in the modern, post-GenAI era. The best episode ...
Podcast sponsorship advertising
Start advertising on Behind the Craft relevant audience podcasts
You may also like to advertise on these Podcasts

4.8778250
The Real Brady Bros
Wynnefield Productions

4.325975
It Happened In Hollywood
The Hollywood Reporter

4.824581645
Deck The Hallmark
Bramble Jam Podcast Network

4.75162000
Packernet Podcast: Daily Green Bay Packers Podcast
AC Sports

4.56502029
Optimal Health Daily - Fitness and Nutrition
Optimal Living Daily | Dr. Neal Malik

4.555112000
Mormon Stories Podcast
Dr. John Dehlin

4.58431011
The Erick Erickson Show
Erick Erickson

4.92405356
The Rick Shiels Golf Show
Rick Shiels, Guy Charnock

4.722866824
Your Mom's House with Christina P. and Tom Segura
YMH Studios

4.73742483
What Happened When
Podcast Heat