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Today’s episode breaks down the exact behaviors, communication strategies, and mindset shifts that separate people who get overlooked from people who command respect instantly. From the snap judgments people make in the blink of an eye to the dark arts of leadership nobody will tell you about, you'll learn why being liked is overrated, how to balance authenticity with strategy, and the specific moves that earned respect in male dominated finance and tech rooms. In this episode, you'll learn: Why the way you look, stand, and carry yourself can command respect before you say a word The Clap Back Principle: Why your reaction to disrespect can make or break your authority Why the best leaders aren’t always liked, and how being too friendly can undermine your authority The Context Framework: A simple shift in communication that earns lasting respect and loyalty Why being too honest, authentic, and accessible can actually make people respect you less ___________ (00:00:00) Introduction: People Win Because They're Respected, Not Because They're Smart(00:00:46) The Snap Judgment Problem: Why Your Posture Matters More Than Your Words(00:02:09) When to Clap Back and When to Let It Go: The Respect Over Hate Rule(00:03:56) Working With People You Disagree With: The Chess Board Mentality(00:05:00) When to Part Ways: The Warren Buffett Reputation Test(00:06:58) Commanding Respect in Male-Dominated Rooms: The Symmetry and Style Advantage(00:09:23) The Humor Defense: When You Lecture You Stand Above, When You Laugh You Stand Alongside(00:10:08) Being Respected vs Being Liked: Why You Don't Need to Be Friends With Your Employees(00:12:32) The Stoic Under Pressure: Why Emotional Regulation Is Non-Negotiable(00:13:35) The Mystery Factor: Robert Greene on Seduction and Separation(00:15:00) The Authenticity Trap: Why Full Transparency Doesn't Actually Work(00:16:41) White Lies That Win: The Career Advice Nobody Will Tell You(00:18:26) Context Is King: How the Best Leaders Communicate to Earn Respect(00:20:34) Finding Mentors Who Have Your Biggest Weakness as Their Greatest Strength(00:22:34) The Chess Board Strategy: Playing Multiplayer Success and Never Burning Bridges ___________ MORE FROM BIGDEAL 🎥 YouTube: https://www.youtube.com/@podcastbigdeal 📸 Instagram: https://www.instagram.com/bigdeal.podcast 📽️ TikTok: https://www.tiktok.com/@big.deal.pod MORE FROM CODIE SANCHEZ 🎥 YouTube: https://www.youtube.com/@codiesanchezct 📸 Instagram: https://www.instagram.com/codiesanchez 📽️ TikTok: https://www.tiktok.com/@realcodiesanchez OTHER THINGS WE DO 🌐 Our community: https://contrarianthinking.typeform.com/to/WBztXXID 📰 Free newsletter: https://contrarianthinking.biz/3XWLlZp 📚 Biz buying course: https://contrarianthinking.biz/3NhjGgN 🏠 Resibrands: https://resibrands.com/ 💰 CT Capital: https://contrarianthinking.biz/4eRyGOk 🏦 Main St Hold Co: https://contrarianthinking.biz/3YfGa8u Learn more about your ad choices. Visit megaphone.fm/adchoices

Suzy Welch is a bestselling author, NYU professor, and one of the most sought after career coaches in the world. She's taught thousands of students how to build lives that actually work, and in this episode, she breaks down why following your passion is terrible advice, how to figure out who you really are, and the exact frameworks that separate people who build the lives they want from people who stay stuck wishing. In this episode, you'll learn: Why following your passion is terrible advice The Gen Z values crisis that is making finding work so hard The 10-10-10 framework Why only 2% of people are living fully authentic lives Why failure is your entrance fee into the “Society of Interesting People” Code for 20% off The Values Bridge: BIGDEAL Link to Suzy's accounts: lnk.to/suzywelch!bigdeal ___________ (00:00:00) Introduction: Follow Your Passion Is Terrible Advice(00:01:08) The Three-Legged Stool: Passion, Aptitude, and Values(00:07:31) Gen Z's Values Crisis: The 2% Problem(00:10:52) The Values Bridge: 200,000 Data Points on What Drives Success(00:12:53) The 10-10-10 Framework: Decision Making That Actually Works(00:21:06) The Six-Word Memoir Exercise: Writing Your Life Forward(00:23:26) The Four Horsemen of Values Destruction(00:26:29) The Authenticity Gap: Why 98% of People Aren't Living Their Values(00:29:27) Stop Looking Backward: Why Therapy Isn't Enough(00:34:47) The 360 Feedback Reality Check: How the World Actually Experiences You(00:39:10) The Career Traits Compass: What Leaders Actually Need Today(00:49:19) The Society of Interesting People: Vernon Jordan's Gift(00:57:05) We Can Do Hard Things: Everything Good Is Hard(01:00:13) Raising Kids Who Aren't A-Holes: The Character-First Approach ___________ MORE FROM BIGDEAL 🎥 YouTube: https://www.youtube.com/@podcastbigdeal 📸 Instagram: https://www.instagram.com/bigdeal.podcast 📽️ TikTok: https://www.tiktok.com/@big.deal.pod MORE FROM CODIE SANCHEZ 🎥 YouTube: https://www.youtube.com/@codiesanchezct 📸 Instagram: https://www.instagram.com/codiesanchez 📽️ TikTok: https://www.tiktok.com/@realcodiesanchez OTHER THINGS WE DO 🌐 Our community: https://contrarianthinking.typeform.com/to/WBztXXID 📰 Free newsletter: https://contrarianthinking.biz/3XWLlZp 📚 Biz buying course: https://contrarianthinking.biz/3NhjGgN 🏠 Resibrands: https://resibrands.com/ 💰 CT Capital: https://contrarianthinking.biz/4eRyGOk 🏦 Main St Hold Co: https://contrarianthinking.biz/3YfGa8u Learn more about your ad choices. Visit megaphone.fm/adchoices

My new book Own Or Be Owned is out now! I wrote Own or Be Owned to answer one question: how do you make more money, less miserably? I broke it into the 12 Profit Levers… the 12 levers I've seen determine whether you print cash or hate your life. Check it out: https://contrarianthinking.biz/stopcaring You've been telling yourself the same story. That you need everyone to believe in you. That you need permission to go big. That if you just explain yourself better, the haters will finally understand. Here's the truth: the only thing between you and the life you want is believing you need approval from people who aren't even in the arena. This episode breaks down why the exact thing people make fun of you for is probably what they wish they were doing instead, how to stop giving everyone equal voting rights over your life, and the hidden cost of caring what people think. From Kanye's refusal to defend himself to Dolly Parton being criticized for her wigs, you'll learn why greatness has been annoying people since 1841, how to tell whose opinion actually matters, and why the best defense in the world is winning so big that other people can't keep your name out of their mouth. In this episode, you'll learn: Why the people who applaud you at the beginning are usually strangers, not friends and family, and how most people don't actually want you to be great because your success reminds them of their own inaction The board of directors principle: how to stop internalizing criticism by asking four questions before you let someone's opinion affect you, and why most people don't deserve voting rights in your life Why every clap back steals creative energy from you and pours it into someone who creates nothing, and how the real players aren't even listening to the sound of the crowd at all The energy vampire framework: how hanging out with people who diminish you is like holding a puppy by the tail while it tries to run, and why you're the average of the five people you surround yourself with and what they expect from you Why haters don't waste time on people who aren't building something big, how being alone at the top means you're exactly where you're supposed to be, and why the goal isn't to stop caring what people think but to stop letting what people think decide what you do ___________ (00:00:00) Introduction: One Person's Opinion Away From Quitting (00:01:05) The Time Is Now: Kanye on Being Okay With Greatness (00:01:55) Fear and Faith: Kanye's Miami Show Revelation (00:02:52) Steve Jobs Got Fired: Why Defense Doesn't Matter (00:03:22) Your Life Isn't a Test: Lil Wayne on Doing What You Feel (00:03:53) The Board of Directors Rule: Who Gets a Vote in Your Life (00:04:44) Dana White Energy: Being Good at Being an Enemy Too (00:06:03) Energy Vampires: Joe Rogan on Who You Hang Out With (00:07:49) Hope and Arrogance: Kanye on Faith Over Fear (00:11:24) The Mirror Test: Lil Wayne on Letting the World Be Your Mirror (00:12:50) Sleeping at the Top: Why Lonely Beats Nightmares at the Bottom (00:13:47) Now I'm Doing It Right: Giving Yourself Permission to Evolve (00:14:28) Haters Are a Compliment: Why Pushback Means You're Building Something Big (00:14:46) Dolly Parton's Choice: I Would Never Stoop So Low as to Be Fashionable (00:16:11) Closing: Naturally, Organically Amazing ___________ MORE FROM BIGDEAL 🎥 YouTube: https://www.youtube.com/@podcastbigdeal 📸 Instagram: https://www.instagram.com/bigdeal.podcast 📽️ TikTok: https://www.tiktok.com/@big.deal.pod MORE FROM CODIE SANCHEZ 🎥 YouTube: https://www.youtube.com/@codiesanchezct 📸 Instagram: https://www.instagram.com/codiesanchez 📽️ TikTok: https://www.tiktok.com/@realcodiesanchez OTHER THINGS WE DO 🌐 Our community: https://contrarianthinking.typeform.com/to/WBztXXID 📰 Free newsletter: https://contrarianthinking.biz/3XWLlZp 📚 Biz buying course: https://contrarianthinking.biz/3NhjGgN 🏠 Resibrands: https://resibrands.com/ 💰 CT Capital: https://contrarianthinking.biz/4eRyGOk 🏦 Main St Hold Co: https://contrarianthinking.biz/3YfGa8u Learn more about your ad choices. Visit megaphone.fm/adchoices

My new book Own Or Be Owned is out now! I wrote Own or Be Owned to answer one question: how do you make more money, less miserably? I broke it into the 12 Profit Levers… the 12 levers I've seen determine whether you print cash or hate your life. Check it out: https://contrarianthinking.biz/drk You've been telling yourself the same story. That you're stuck. That you need more motivation. That if you just work harder, everything will fall into place. Here's the truth: you're not stuck because you lack effort, you're stuck because you're solving the wrong problem. Dr. K is a Harvard-trained psychiatrist who spent years training to become a monk before revolutionizing mental health on the internet. He's worked with everyone from billionaires to young men living in their parents' basements, and in this episode, he breaks down why most people fail, how to dissolve problems instead of solving them, and the exact frameworks the 1% elite use to master their minds and win. This episode breaks down why understanding yourself is more powerful than any business strategy, how the ego runs your life when you don't know how to manage it, and why manifestation is real but 99% of people are doing it wrong. From the five layers of human existence to why depression isn't what you think it is, you'll learn how to build a feedback loop that improves you instead of eating you alive, why stuckness is actually just buried motivation, and how to finally start wanting the things you've been too afraid to chase. In this episode, you'll learn: Why you're not stuck, you're holding on, and how the most crippling source of suffering for a human being is wanting something you believe you cannot have, which causes your mind to bury your motivational circuitry so you never have to fail The understanding principle: how the difference between hard and easy has nothing to do with effort and everything to do with your understanding of the thing, and why all you need to do is understand, not do Why you can't duplicate anyone else's success because you have your own karma, your own advantages and disadvantages, and how the fastest way to lose is to use someone else's strategy when you're playing with different cards The five layers of human existence: your physical body, energy body, emotional mind, analytical mind, and spiritual body, and why Western psychiatry only treats three of them while ignoring the most powerful two Why ego is anything you attach after the words I am, how removing all sensory inputs and existing without an object to focus on is the goal of meditation, and why this is what actually heals people ___________ ___________ MORE FROM BIGDEAL 🎥 YouTube: https://www.youtube.com/@podcastbigdeal 📸 Instagram: https://www.instagram.com/bigdeal.podcast 📽️ TikTok: https://www.tiktok.com/@big.deal.pod MORE FROM CODIE SANCHEZ 🎥 YouTube: https://www.youtube.com/@codiesanchezct 📸 Instagram: https://www.instagram.com/codiesanchez 📽️ TikTok: https://www.tiktok.com/@realcodiesanchez OTHER THINGS WE DO 🌐 Our community: https://contrarianthinking.typeform.com/to/WBztXXID 📰 Free newsletter: https://contrarianthinking.biz/3XWLlZp 📚 Biz buying course: https://contrarianthinking.biz/3NhjGgN 🏠 Resibrands: https://resibrands.com/ 💰 CT Capital: https://contrarianthinking.biz/4eRyGOk 🏦 Main St Hold Co: https://contrarianthinking.biz/3YfGa8u Learn more about your ad choices. Visit megaphone.fm/adchoices

My new book Own Or Be Owned is out now! I wrote Own or Be Owned to answer one question: how do you make more money, less miserably? I broke it into the 12 Profit Levers… the 12 levers I've seen determine whether you print cash or hate your life. Check it out: https://contrarianthinking.biz/burnout You've been telling yourself the same story. That you're burned out. That you need a break. That you've worked too hard for too long. Here's the truth: you're not burned out, your systems are just broken. Most people aren't exhausted from working too much, they're exhausted from doing too much of what they hate, what they're not good at, and what doesn't make them money. This episode breaks down why you're calling it burnout when you actually just have a job you don't like, even if you own the company. From the CATO process that cuts the chaos to the hero complex that's secretly killing your business, you'll learn how to stop being the ball hog, start building a team better than you, and finally create a business that energizes you instead of draining you. In this episode, you'll learn: Why you're not burned out for the reasons you think, and how doing too much of what you don't like, aren't good at, and aren't uniquely skilled at is draining your energy every single day The CATO process: how to cut all the things that don't make you revenue, automate the things that make you the most revenue first, delegate the high revenue tasks you don't like doing, and outsource everything else so you can finally stop being the hero Why being the hero feels like taking heroin and how treating yourself like a drug addict in your business keeps you stuck doing work you hate while annoying everyone around you The Walt Disney principle: how your job as CEO is not to do everything but to hire a team of A players better than you who believe in your vision so much they come work for you even though they're fully competent enough to do it themselves Why champions don't run at playoff level speed always, how to replace the word burnout with tired or break, and the question that snaps you back into focus: do you want to quit or do you just need a nap ___________ (00:00:00) Introduction: The Burnout Trap Nobody Talks About (00:00:35) You're Not Burned Out, You Just Have a Job You Don't Like (00:02:51) The Hero Drug: Why Being Needed Is Killing Your Business (00:03:48) The CATO Process: Cut, Automate, Delegate, Outsource (00:04:37) The Walt Disney Principle: Build a Team Better Than You (00:07:08) The Ball Hog Problem: When Competence Becomes Your Prison (00:07:38) Do You Want to Quit or Do You Just Need a Nap? (00:09:54) Talking Employees Off the Edge: The Self-Reflection Method (00:12:34) Set and Setting: Change Your Environment to Change Your Energy (00:13:31) The Big Why: When Your Purpose Overcomes Any How (00:15:34) Parting Words: Just Don't Quit ___________ MORE FROM BIGDEAL 🎥 YouTube: https://www.youtube.com/@podcastbigdeal 📸 Instagram: https://www.instagram.com/bigdeal.podcast 📽️ TikTok: https://www.tiktok.com/@big.deal.pod MORE FROM CODIE SANCHEZ 🎥 YouTube: https://www.youtube.com/@codiesanchezct 📸 Instagram: https://www.instagram.com/codiesanchez 📽️ TikTok: https://www.tiktok.com/@realcodiesanchez OTHER THINGS WE DO 🌐 Our community: https://contrarianthinking.typeform.com/to/WBztXXID 📰 Free newsletter: https://contrarianthinking.biz/3XWLlZp 📚 Biz buying course: https://contrarianthinking.biz/3NhjGgN 🏠 Resibrands: https://resibrands.com/ 💰 CT Capital: https://contrarianthinking.biz/4eRyGOk 🏦 Main St Hold Co: https://contrarianthinking.biz/3YfGa8u Learn more about your ad choices. Visit megaphone.fm/adchoices

My new book Own Or Be Owned is out now! I wrote Own or Be Owned to answer one question: How do you make more money, less miserably? I broke it into the 12 Profit Levers… The 12 levers I've seen determine whether you print cash or hate your life. Check it out: https://contrarianthinking.biz/bored Todya’s episode breaks down the hidden superpower behind every high performer: boredom tolerance. Most people fail because they can't sit still long enough for their work to compound. From the attrition moat that clears your competition to the GRIT framework that keeps you in the game, you'll learn why the crowd thins out by commitment, not talent, and how staying boring makes you rich. ___________ (00:00:00) Introduction: The Hidden Superpower Every High Performer Has (00:00:50) The Attrition Moat: Why Commitment Beats Talent Every Time (00:02:39) The MailChimp Story: Eight Years of Boring That Built Billions (00:04:08) The Novelty Cliff: When Your Brain Stops Rewarding You (00:05:33) Wanting vs Liking: The Restaurant Test (00:06:36) Boredom Is a Signal, Not a Verdict (00:07:16) The GRIT System: Gamify It with the Scoreboard Rule (00:10:14) Rename and Reframe: The Toll You Pay on the Road to Mastery (00:13:11) If Then Framework: Delete the Decision in Advance (00:14:57) The Temptation Bundle and Shrink the Rep Rule ___________ MORE FROM BIGDEAL 🎥 YouTube: https://www.youtube.com/@podcastbigdeal 📸 Instagram: https://www.instagram.com/bigdeal.podcast 📽️ TikTok: https://www.tiktok.com/@big.deal.pod MORE FROM CODIE SANCHEZ 🎥 YouTube: https://www.youtube.com/@codiesanchezct 📸 Instagram: https://www.instagram.com/codiesanchez 📽️ TikTok: https://www.tiktok.com/@realcodiesanchez OTHER THINGS WE DO 🌐 Our community: https://contrarianthinking.typeform.com/to/WBztXXID 📰 Free newsletter: https://contrarianthinking.biz/3XWLlZp 📚 Biz buying course: https://contrarianthinking.biz/3NhjGgN 🏠 Resibrands: https://resibrands.com/ 💰 CT Capital: https://contrarianthinking.biz/4eRyGOk 🏦 Main St Hold Co: https://contrarianthinking.biz/3YfGa8u Learn more about your ad choices. Visit megaphone.fm/adchoices

My new book Own Or Be Owned is out now! I wrote Own or Be Owned to answer one question: How do you make more money, less miserably? I broke it into the 12 Profit Levers… The 12 levers I've seen determine whether you print cash or hate your life. Check it out! https://contrarianthinking.biz/hudson Joe Hudson is one of the most sought after CEO coaches in the world, mentoring founders from Mark Pincus to Sam Altman and turning struggling companies into billion dollar businesses. He's spent decades unlocking the hidden patterns that keep high performers stuck, and in this episode, he breaks down why work ethic is overrated, how self-reliance is secretly killing your growth, and the exact frameworks billionaire CEOs use to make great decisions without burning out. In this episode, you'll learn: Why work ethic is way overrated The golden algorithm Why shame is the lock that holds bad habits in place The “no” doctrine Why self-reliance is the biggest trap for entrepreneurs ___________ (00:00:00) Introduction: Work Ethic Is Way Overrated (00:00:56) The Golden Algorithm: What You Avoid, You Invite (00:02:18) Shame Is the Lock That Holds Bad Habits in Place (00:05:08) Every Business Problem Is a Self-Awareness Problem (00:07:39) The Action Needed Email Protocol (00:09:19) Obsession Over Work Ethic: What Actually Makes You Rich (00:11:20) Decision-Making Happens in the Emotional Center of Your Brain (00:13:40) Enjoyment Is Efficiency: The 10% More Experiment (00:14:34) Hire for What They'd Do for Free (00:15:35) Sitting Across From Billionaires: The Better Than and Worse Than Paradox (00:16:59) How to Say the Hard Thing: Every Time I Pucker, I Say It (00:24:07) Owning Your Projection: The Blame Tool (00:26:02) The No Doctrine: Stop Trying to Convince Your Team (00:29:13) Work Ethic Doesn't Correlate With Wealth (00:32:35) Money Beliefs: Why People Without Money Think It Will Solve Everything (00:34:42) Complexity Is the New Enemy: You Have to Actively Dismantle It (00:35:55) The Hardest Conversations Build the Most Trust (00:51:24) Build the Part You Understand the Least First (00:53:08) Pace and Spin: Track Wasted Energy, Not Just Output (00:53:17) Maximalism Works: Think Bigger Than You Think You Can (00:54:32) Culture Is Where Maximalists Stop Being Maximalists (00:56:31) AI Is Commoditizing Everything Except Creativity and Teamwork (00:59:14) Most Meetings Suck: If the Outcome Is More Meetings, That Meeting Sucked (01:02:23) Never Have One-on-Ones: They Create Politics (01:03:28) No Secrets: Assume Everything You Say Gets Said to Everyone (01:06:48) Where Do You Want Diversity and Where Don't You? (01:08:50) The Leader's Happiness Is the Company's Health (01:11:17) Self-Reliance Is the Ceiling: You Can't Grow Without Help ___________ MORE FROM BIGDEAL 🎥 YouTube: https://www.youtube.com/@podcastbigdeal 📸 Instagram: https://www.instagram.com/bigdeal.podcast 📽️ TikTok: https://www.tiktok.com/@big.deal.pod MORE FROM CODIE SANCHEZ 🎥 YouTube: https://www.youtube.com/@codiesanchezct 📸 Instagram: https://www.instagram.com/codiesanchez 📽️ TikTok: https://www.tiktok.com/@realcodiesanchez OTHER THINGS WE DO 🌐 Our community: https://contrarianthinking.typeform.com/to/WBztXXID 📰 Free newsletter: https://contrarianthinking.biz/3XWLlZp 📚 Biz buying course: https://contrarianthinking.biz/3NhjGgN 🏠 Resibrands: https://resibrands.com/ 💰 CT Capital: https://contrarianthinking.biz/4eRyGOk 🏦 Main St Hold Co: https://contrarianthinking.biz/3YfGa8u Learn more about your ad choices. Visit megaphone.fm/adchoices

My new book Own Or Be Owned is out now! I wrote Own or Be Owned to answer one question: How do you make more money, less miserably? I broke it into the 12 Profit Levers… The 12 levers I've seen determine whether you print cash or hate your life. Check it out: → https://contrarianthinking.biz/raiseyourprices The only thing between you and the income you want is believing you need permission to charge what you're worth. In this episode, you'll learn: The “Fear Tax” Why discounting is a death spiral and how Bed Bath & Beyond went bankrupt The value split pricing model: how to charge 10% to 30% of the value you create so your client keeps 70% to 90% of the upside and everybody wins The Seven Deadly Pricing Sins My five step repricing framework ___________ (00:00:00) Introduction: The Fear Tax and Why You're Underpriced (00:00:50) Jenny's Splendid Ice Cream: The $2 Scoop That Almost Killed a Dream (00:03:38) The Seven Deadly Pricing Sins: How to Identify Your Mistakes (00:05:45) Chris Doe on Pricing Psychology: The With or Without You Energy (00:07:50) Sin One and Two: Imitation and Delusion (00:09:09) Sin Three: Surrender Through Discounting (00:10:58) Sin Four Through Seven: Hustle Poverty, Hero Complex, Doormat Work, and Self-Extraction (00:15:01) Charlie's Story: From $5K Job Coaching to $40K Book Proposals (00:17:16) Value-Based Pricing: The 10-20-30% Formula (00:18:50) Compared to What: The Most Powerful Sales Question (00:21:06) The Five-Step Repricing Framework: Floor, Ceiling, and Action (00:24:31) The Million Dollar Book Launch and Your Next Move ___________ MORE FROM BIGDEAL 🎥 YouTube: https://www.youtube.com/@podcastbigdeal 📸 Instagram: https://www.instagram.com/bigdeal.podcast 📽️ TikTok: https://www.tiktok.com/@big.deal.pod MORE FROM CODIE SANCHEZ 🎥 YouTube: https://www.youtube.com/@codiesanchezct 📸 Instagram: https://www.instagram.com/codiesanchez 📽️ TikTok: https://www.tiktok.com/@realcodiesanchez OTHER THINGS WE DO 🌐 Our community: https://contrarianthinking.typeform.com/to/WBztXXID 📰 Free newsletter: https://contrarianthinking.biz/3XWLlZp 📚 Biz buying course: https://contrarianthinking.biz/3NhjGgN 🏠 Resibrands: https://resibrands.com/ 💰 CT Capital: https://contrarianthinking.biz/4eRyGOk 🏦 Main St Hold Co: https://contrarianthinking.biz/3YfGa8u Learn more about your ad choices. Visit megaphone.fm/adchoices

My new book Own Or Be Owned is out now! I wrote Own or Be Owned to answer one question: How do you make more money, less miserably? I broke it into the 12 Profit Levers… The 12 levers I've seen determine whether you print cash or hate your life. Check it out: https://contrarianthinking.biz/bigdeal-yung-pueblo You’ve been telling yourself the same story: you need more time to start meditating, the perfect conditions to find peace, or for everything to settle before clarity comes. But the only thing between you and the life you want may be believing you need something you don’t already have. Yung Pueblo is a bestselling author with millions of followers who has spent more than a year of his life in silent meditation retreats and meditates two hours every day. In this episode, you'll learn: Why pain has a magnetic force that can pull you toward evolution or trap you in darkness, and how building awareness through meditation creates the spacious mind you need to choose skillfully The slow down framework: how pausing before you react gives you the space to transmute defensive impulses into productive action, and why your first reaction is never the real you Why Yung Pueblo meditates two hours every day no matter what and how spending more than a year of his life in silent retreats taught him that the breath and the body give you total access to all the wisdom in the universe How to tell the difference between ego and intuition: ego is snappy, loud, and mental, while intuition feels bodily, calm, and like waves repeatedly pointing you toward the same direction The don't grab anything principle: how observing everything that arises without grabbing onto any story or emotion reveals that all pain eventually passes away, and why letting go is healing but never a one-time event Pre-order Yung Pueblo's new book "Journey: The Year That Changes Everything" here: https://yungpueblo.com/journey ___________ (00:00:00) Introduction: The Burnout Trap and the Power of Saying No (00:00:31) The Tattoo Test: What Resonates Most With Millions (00:01:28) The 60-Day Silent Retreat: 14,000 Hours of Meditation (00:02:57) Obsession vs Focus: The Healthier Path to Success (00:07:43) Slow Down: Breaking Bad Patterns Through Awareness (00:09:04) The Hurricane Years: How Meditation Saved His Marriage (00:12:39) The Work That Nobody Wants to Hear: Relationships Require Problem Solving (00:13:37) Your Habits Are the Paint: Designing Life From the Inside Out (00:14:26) Waiting Doesn't Get You Anywhere: The Momentum Principle (00:17:05) The 80 Percent Rule: When Good Enough Is Actually Perfect (00:18:56) Gratitude for the Basics: Good Water and Silly Dads (00:20:22) Purpose Is Where Talent Meets Intuition (00:21:39) The Five-Star Life Trap: Why Easy Is Making Us Miserable (00:22:33) There Is No Making It: The Constant Stream of Ups and Downs (00:23:17) Following Your Intuition: The Courage to Close Chapters (00:24:50) Self-Acceptance vs Self-Improvement: Holding Both Truths (00:25:41) Attachment Creates Stress: The Enemy of Adaptability (00:32:44) Ego Dissolution and the Visceral Fear of Letting Go (00:34:50) Trauma Drives Success: The Scarcity Imprint (00:36:19) Intuition vs Ego: How to Tell the Difference (00:37:29) Don't Grab Anything: The 60-Day Strategy That Changed Everything (00:43:43) The Gossip Rule: Dave Ramsey's No Second Chances Policy (00:45:35) The AI Meat Box: Holding On to Humanity in a Robotic World (00:51:18) Journey: The Year That Changes Everything (00:52:19) The Best Energy: Never Using Your Hurt to Hurt Others ___________ MORE FROM BIGDEAL 🎥 YouTube: https://www.youtube.com/@podcastbigdeal 📸 Instagram: https://www.instagram.com/bigdeal.podcast 📽️ TikTok: https://www.tiktok.com/@big.deal.pod MORE FROM CODIE SANCHEZ 🎥 YouTube: https://www.youtube.com/@codiesanchezct 📸 Instagram: https://www.instagram.com/codiesanchez 📽️ TikTok: https://www.tiktok.com/@realcodiesanchez OTHER THINGS WE DO 🌐 Our community: https://contrarianthinking.typeform.com/to/WBztXXID 📰 Free newsletter: https://contrarianthinking.biz/3XWLlZp 📚 Biz buying course: https://contrarianthinking.biz/3NhjGgN 🏠 Resibrands: https://resibrands.com/ 💰 CT Capital: https://contrarianthinking.biz/4eRyGOk 🏦 Main St Hold Co: https://contrarianthinking.biz/3YfGa8u Learn more about your ad choices. Visit megaphone.fm/adchoices

My new book Own Or Be Owned is about building a business that makes more money without needing more of you. I broke it into the 12 Profit Levers… The 12 levers I've seen determine whether you print cash or hate your life. Check it out: https://contrarianthinking.biz/bigdeal-strength You’ve been telling yourself the same story: nobody can do it as well as you, your clients need you specifically, and if you step back, everything will fall apart. But most people don’t fail because they pick the wrong business. They fail because they become the bottleneck, mistaking being needed for being successful. This episode breaks down the three types of bottlenecks that destroy businesses and the four-step framework for escaping the trap of heroism. From Sam Walton’s obsession with control to Michael Jordan learning to trust his team, you’ll learn why your business can only grow to the size of your current self, and how to finally grow beyond it. In this episode, you'll learn: The three bottlenecks killing your business: decision, delivery, and direction, and how to identify which one is choking your growth right now Why Henry Ford lost half his market share by doubling down on control while Alfred Sloan built GM into the number one company for 77 straight years using four simple principles The rescue tally framework: how tracking every time you jump in to save the day reveals the hidden cost of being the hero and why that addiction to being needed is destroying your freedom Why businesses without owner dependency are worth 4.5 times profit while owner dependent businesses are worth almost nothing, and how doing less can make your business worth millions more The amputation principle: how cutting yourself out of daily operations isn't losing control, it's gaining leverage, and why the best operators know that being irreplaceable makes you worthless ___________ (00:00:00) Introduction: Sam Walton's Tape Measure and the Trap of Being a Hero (00:00:44) Don't Be a Hero: Why Superman Thinking Kills Your Business (00:02:04) The Necker Island Story: When I Chose My Business Over Richard Branson (00:04:18) Henry Ford's Market Share Collapse: When Control Becomes Your Enemy (00:05:47) Alfred Sloan's Four Principles: How GM Beat Ford for 77 Years Straight (00:06:55) Steve Jobs, Travis Kalanick, and the Elevator Fire Test (00:08:39) The Three Bottlenecks: Decision, Delivery, and Direction (00:10:43) Why Most Systems Suck and How the 12P Diagnostic Fixes That (00:12:50) The Amputation: Cutting Your Identity Away From Your Company (00:13:33) Michael Jordan's Triangle Offense: Six Rings by Trusting the System (00:15:39) The Chief of Staff Hire: How Azad Saved Me $62K a Month in 90 Days (00:18:14) The Owner Dependency Tax: Why Being Irreplaceable Costs You Millions (00:20:10) The Ultimate Life Hack: Just Decide You're Not Doing That Again ___________ MORE FROM BIGDEAL 🎥 YouTube: https://www.youtube.com/@podcastbigdeal 📸 Instagram: https://www.instagram.com/bigdeal.podcast 📽️ TikTok: https://www.tiktok.com/@big.deal.pod MORE FROM CODIE SANCHEZ 🎥 YouTube: https://www.youtube.com/@codiesanchezct 📸 Instagram: https://www.instagram.com/codiesanchez 📽️ TikTok: https://www.tiktok.com/@realcodiesanchez OTHER THINGS WE DO 🌐 Our community: https://contrarianthinking.typeform.com/to/WBztXXID 📰 Free newsletter: https://contrarianthinking.biz/3XWLlZp 📚 Biz buying course: https://contrarianthinking.biz/3NhjGgN 🏠 Resibrands: https://resibrands.com/ 💰 CT Capital: https://contrarianthinking.biz/4eRyGOk 🏦 Main St Hold Co: https://contrarianthinking.biz/3YfGa8u Learn more about your ad choices. Visit megaphone.fm/adchoices

Thanks to SoFi for sponsoring this episode! Looking for funding to help grow your business? Get started at SoFi.com/Codie. #SoFiPartner #ad My new book, Own Or Be Owned, is all about building a business so good it doesn't need you. I broke it into the 12 Profit Levers… The 12 levers I've seen determine whether you print cash or hate your life. Check it out: https://contrarianthinking.biz/bigdeal-sexton -cs You've been telling yourself the same story. That you need to work harder on your marriage. That you need to read more books, take more courses, find the perfect framework. Here's the truth: the only thing between you and the relationship you want is believing you need something you don't already have. James Sexton is one of the world's most famous divorce attorneys who has represented clients in more than a thousand divorces. He's seen every way a marriage can fail and every pattern that predicts it. In this episode, he breaks down the exact signs that a relationship is ending, why disconnection happens so slowly you don't even notice, and the simple daily habits that separate couples who last from couples who don't. In this episode, you'll learn: The sound of a dying marriage: why the tone of voice that says whatever or what reveals more than any argument ever could, and how contempt kills connection faster than cheating Why babies don't cause divorce but disconnection does, and how the mental load of parenting makes couples forget that their love built the baby in the first place The menu framework: how offering your partner options instead of expecting them to read your mind creates safety, and why asking do you need space or do you need to talk right now changes everything Why men ask did you have sex with him and women ask do you love her, and what that reveals about how men and women experience betrayal completely differently The eight mile strategy: how getting ahead of your own weaknesses in a relationship disarms defensiveness, and why showing your partner your flaws is the only way they can truly love you ___________ (00:00:00) Introduction: The Sound of a Marriage About to End (00:01:33) The What Huh Whatever: How Contempt Kills Connection (00:04:46) The Story Retelling Test: When Your Partner Becomes Boring (00:05:57) The Spiral of Apathy: How Disconnection Happens Slowly Then All at Once (00:07:16) The Text Message Strategy: 30 Seconds That Could Save Your Marriage (00:10:15) The Eight Billion People Problem: Why Your Partner Is Your Favorite Person (00:11:50) The Evidence Test: Cross-Examining Your Own Relationship (00:15:24) Social Media and the Performative Self: Hashtag Blessed While Negotiating Divorce (00:18:06) The Manual We Never Got: Why No One Teaches Us How to Love (00:22:38) Babies and Disconnection: The Crisis That Pulls Couples Apart (00:24:56) You Can't Pretend You Meant to Get Divorced: The Humility of Failure (00:27:29) Men and Women Get Each Other Wrong: The Defensiveness Trap (00:30:10) Creating Safe Space: Why Men Don't Tell You What You Don't Want to Hear (00:34:46) Love Is Not Permanently Gifted, It's Loaned: The Fragility of Connection (00:36:59) Cheating and Infidelity: The 70 Percent Reality (00:39:56) Did You Have Sex With Him: How Men and Women Experience Betrayal Differently (00:42:35) The Economy of Monogamy: What We Owe Each Other in a Committed Relationship (00:47:32) The Imaginary Perfect Partner: Comparing Real People to Fantasy (00:59:19) The Shaving Story: How You Ask the Question Dictates the Answer (01:03:46) The Eight Mile Strategy: Owning Your Weaknesses Before They're Used Against You (01:06:13) The Persuasion Principle: Great Advocacy Doesn't Look Like Advocacy (01:10:57) A Good Lawyer Knows the Law, A Great Lawyer Knows the Judge (01:14:27) The Menu Framework: Listening, Fixing, or Distraction (01:17:48) Does Marriage Still Work: The 70 Percent Failure Rate Question (01:19:45) Chapters in a Long Book: Reframing Divorce as Part of Your Story, Not Failure (01:26:09) The Vulnerability Invitation: Showing Your Weaknesses So You Can Feel Real Love ___________ MORE FROM BIGDEAL 🎥 YouTube: https://www.youtube.com/@podcastbigdeal 📸 Instagram: https://www.instagram.com/bigdeal.podcast 📽️ TikTok: https://www.tiktok.com/@big.deal.pod MORE FROM CODIE SANCHEZ 🎥 YouTube: https://www.youtube.com/@codiesanchezct 📸 Instagram: https://www.instagram.com/codiesanchez 📽️ TikTok: https://www.tiktok.com/@realcodiesanchez OTHER THINGS WE DO 🌐 Our community: https://contrarianthinking.typeform.com/to/WBztXXID 📰 Free newsletter: https://contrarianthinking.biz/3XWLlZp 📚 Biz buying course: https://contrarianthinking.biz/3NhjGgN 🏠 Resibrands: https://resibrands.com/ 💰 CT Capital: https://contrarianthinking.biz/4eRyGOk 🏦 Main St Hold Co: https://contrarianthinking.biz/3YfGa8u Learn more about your ad choices. Visit megaphone.fm/adchoices

My new book, Own Or Be Owned, is all about building a business so good it doesn't need you. I broke it into the 12 Profit Levers… The 12 levers I've seen determine whether you print cash or hate your life. Check it out: https://contrarianthinking.biz/bigdeal-adelman -cs You’ve been telling yourself the same story. That you need more money to start. That you need the perfect idea. That becoming a billionaire is either impossible or reserved for the lucky. Here’s the truth: the only thing between you and the wealth you want is believing you need something you don’t have. David Adelman is a billionaire co-owner of the Philadelphia 76ers and investor in more than 90 companies. He built his empire from scratch by turning student housing from a mom and pop industry into a billion dollar asset class. In this episode, he breaks down how to spot great opportunities, structure deals where both sides win, and build wealth from the ground up without a silver spoon or trust fund. In this episode, you'll learn: Why great deals are never great for one side and poor for the other, and how David's mentor taught him that terms matter infinitely more than price The first million dollars framework: why it's harder to make your first million than your first billion, and how small wins beget big wins when you prove you can execute Why you can't do a good deal with a bad person and keep them in the partnership, and how David learned this lesson the hard way when he let emotion kill a deal he should have closed The #1 investing habit that separates billionaires from everyone else: bad news doesn't get better with time, and why David demands his operators punch him in the face with problems first before celebrating wins How to become an entrepreneur in someone else's business, why service businesses like HVAC and plumbing are ripe for succession, and how David would get his first million if he had to start over at 25 with nothing ___________ (00:00:00) Introduction: You Can Be an Entrepreneur in Somebody Else's Business (00:00:52) The LeBron James Deal: How to Close a Billion-Dollar Partnership (00:01:51) It's Always About Terms, Never Just Price (00:04:04) The Building I Didn't Buy: When Ego Kills the Deal (00:05:48) Billionaires Come in All Shapes and Colors: The Ego Myth (00:06:41) The Gravedancer and the Asset Class: How I Turned Student Housing Into Billions (00:08:40) The $300 Million Raise: How Mom and Dad Paying Rent Became My Pitch (00:10:33) Operational Alpha Over Leverage: Why Execution Beats Financial Engineering (00:11:37) The $1,300 a Day Since Jesus Died Math: What It Actually Takes to Become a Billionaire (00:17:17) Bad News Doesn't Get Better With Time: The Number One Management Rule (00:19:09) The Owner Book Launch: How to Build a Business That Runs Without You (00:20:16) The First Million Is Harder Than the First Billion (00:21:14) Hiring Hundreds and Employing Tens of Thousands: The HR Reality (00:23:42) The Back of the House Test: How to Tell if Your Operator Is Great (00:23:51) Boring Businesses Are the Future: The Anti-AI Play (00:37:47) The 30x Return: How Beatbox Became a Monster Exit (00:40:20) Losing Millions to Fraud: What I Learned From Deals That Went to Zero (00:41:34) The SBA Loan Default Rate: Why Buying Businesses Is Less Risky Than You Think (00:44:04) Longevity and Peptides: The Next Frontier for Investment (00:46:15) The Work From Home Tragedy: Why Showing Up Is the Ultimate Competitive Advantage (00:50:53) The Apple Tax Lesson: How to Teach Your Kids About Money (00:52:35) The Three to Four Year Rule: Why Family Can't Work for You Until They've Worked Somewhere Else (00:54:16) Ask Questions or Stay Stupid: Why Curiosity Beats Intelligence (00:59:13) The HVAC Succession Play: Where the Real Money Is Hiding (01:03:48) Final Advice: Don't Look for a Million Dollars, Look for Education ___________ MORE FROM BIGDEAL 🎥 YouTube: https://www.youtube.com/@podcastbigdeal 📸 Instagram: https://www.instagram.com/bigdeal.podcast 📽️ TikTok: https://www.tiktok.com/@big.deal.pod MORE FROM CODIE SANCHEZ 🎥 YouTube: https://www.youtube.com/@codiesanchezct 📸 Instagram: https://www.instagram.com/codiesanchez 📽️ TikTok: https://www.tiktok.com/@realcodiesanchez OTHER THINGS WE DO 🌐 Our community: https://contrarianthinking.typeform.com/to/WBztXXID 📰 Free newsletter: https://contrarianthinking.biz/3XWLlZp 📚 Biz buying course: https://contrarianthinking.biz/3NhjGgN 🏠 Resibrands: https://resibrands.com/ 💰 CT Capital: https://contrarianthinking.biz/4eRyGOk 🏦 Main St Hold Co: https://contrarianthinking.biz/3YfGa8u Learn more about your ad choices. Visit megaphone.fm/adchoices

My new book, Own Or Be Owned, is all about building a business so good it doesn't need you. I broke it into the 12 Profit Levers… The 12 levers I've seen determine whether you print cash or hate your life. Check it out: https://contrarianthinking.biz/bigdeal-godin - cs This episode breaks down the exact frameworks for building a business that makes money without you, why 70% of businesses never sell because of owner dependency, and the three paths every owner is on whether they know it or not. From the five lies that keep you chained to your desk to the embed, solve, exit method that frees your time while growing revenue, you'll learn how to engineer presence without dependence and why the real measure of success is whether your business runs better in the weeks you're not there. In this episode, you'll learn: The lifer gut check: five yes or no questions that reveal whether you're an owner or an inmate, and why three or more yeses means your business owns you, not the other way around Why money only buys happiness when you trade it for time and autonomy, and how University of Pennsylvania research proved that happiness climbs past $200,000 with no ceiling for people whose lives already work The three paths of ownership: freedom, domination, and escape, and why trying to chase all three at once is like going on a diet, a bulk, and a juice cleanse simultaneously The five lies that keep owners stuck: I'll hire when we hit X, this quarter is the last hard one, I'm the only one who cares enough, my customers only want me, and it's not that bad The embed, solve, exit framework: how to stand in the bottleneck, build the thing that replaces you, and leave the seat without taking it back the first time someone runs it at 80% of your standard ___________ (00:00:00) Introduction: The Vacation Test and Why Your Business Is Actually a Job (00:01:04) The Tuesday or Funeral Test: Does Your Business Survive Without You? (00:02:17) The 70% Dead Deal Problem: Why Most Businesses Never Sell (00:03:49) The 75K Happiness Lie: What Money Actually Buys According to Science (00:05:56) Money Amplifies Life: The University of British Columbia Time Study (00:07:05) The Three Paths of Ownership: Freedom, Domination, or Escape (00:08:50) You Can't Ride Two Horses with One Ass: The Path Audit (00:10:51) The Five Lies That Keep You Chained: The Jailbreak Framework (00:12:38) Embed, Solve, Exit: The Three-Word System to Free Yourself (00:15:04) The 750K Sales Problem: Jimmy's Story and the Power of Systems (00:17:14) Presence Without Dependence: Yvon Chouinard's MBA (00:18:40) The Real CEO Job: Vision, Systems, and Delusional Optimism ___________ MORE FROM BIGDEAL 🎥 YouTube: https://www.youtube.com/@podcastbigdeal 📸 Instagram: https://www.instagram.com/bigdeal.podcast 📽️ TikTok: https://www.tiktok.com/@big.deal.pod MORE FROM CODIE SANCHEZ 🎥 YouTube: https://www.youtube.com/@codiesanchezct 📸 Instagram: https://www.instagram.com/codiesanchez 📽️ TikTok: https://www.tiktok.com/@realcodiesanchez OTHER THINGS WE DO 🌐 Our community: https://contrarianthinking.typeform.com/to/WBztXXID 📰 Free newsletter: https://contrarianthinking.biz/3XWLlZp 📚 Biz buying course: https://contrarianthinking.biz/3NhjGgN 🏠 Resibrands: https://resibrands.com/ 💰 CT Capital: https://contrarianthinking.biz/4eRyGOk 🏦 Main St Hold Co: https://contrarianthinking.biz/3YfGa8u Learn more about your ad choices. Visit megaphone.fm/adchoices

My new book, Own Or Be Owned, is all about building a business so good it doesn't need you. I broke it into the 12 Profit Levers… The 12 levers I've seen determine whether you print cash or hate your life. Check it out:https://contrarianthinking.biz/bigdeal-godin - cs And one more thing for the business owners: stop making million dollar decisions alone! Join the Contrarian Growth Boardroom and get a board of advisors to help with every decision: https://contrarianthinking.biz/bdbr The only thing between you and the life you want is the story you’ve been telling yourself. Seth Godin is one of the most influential thinkers of our time and the author of 21 bestselling books, including Purple Cow, Linchpin, and The Dip. He survived 800 rejection letters in a single year, has published a blog post every day for 26 years, and has spent decades helping people escape mediocrity. In this episode, he shares the frameworks for getting unstuck, why the best winners know when to quit, and how to untangle the invisible beliefs holding you back. In this episode, you'll learn: The four horsemen of mediocrity: deniability, helplessness, contempt, and fear, and the habits that quietly keep you stuck How Seth turned 800 rejection letters into a competitive advantage by offering value instead of asking for favors Why the best work is made for people who care, not everyone The Jackson Pollock trap, why wanting two conflicting things keeps you stuck, and how to escape it Why great leaders seek responsibility instead of authority, and how to lead yourself first ___________ (00:00:00) Introduction: Why Most People Choose Mediocrity Over Meaning (00:00:55) The Craft Ethic: 26 Years of Daily Blog Posts and Why Habits Beat Willpower (00:03:55) Strategic Quitting: Winners Are Quitters When It Matters (00:05:43) 800 Rejection Letters in One Year: The Truth About Rejection and Iteration (00:09:38) Feedback Loops Are Everything: Stop Measuring What Mark Zuckerberg Wants (00:12:11) High School Is the Indoctrination: How to Tell If Your Desires Are Actually Yours (00:13:49) Thank You, It's Not For You: The Power of Ignoring the Wrong People (00:14:37) Personal Statements Over Mission Statements: Define Your One Thing (00:16:20) The Seven-Year-Old Bully Story: How to Insulate Yourself From Criticism (00:18:48) The Four Horsemen of Mediocrity: Deniability, Helplessness, Contempt, and Fear (00:23:00) Work That Matters for People Who Care: The Mantra That Cures Mediocrity (00:25:03) The Industrial Age Brought Compliance and Compliance Brought Fear (00:27:04) Managers Use Authority, Leaders Inspire Enrollment: Know the Difference (00:29:08) Lead Yourself First: How to Get Yourself to Change Your Mind (00:31:59) Optimism Is a Tool, Not a Personality: Put On the Right Hat at the Right Time (00:33:40) The Conspiracy of Stuck: Short-Term Conflict Avoidance and Misunderstanding Risk (00:37:56) You Can't Spell Rich Without Risk: The 18 Dollar Garage Sale Test (00:39:13) If No One Comes, No One Will Know: Seth's Mom and the Museum Story (00:41:44) Jackson Pollock and the And Versus But Trap: Why Success Can Break You (00:44:19) Create Things Just For You or You'll End Up Like Pollock (00:48:14) The Smallest Viable Audience: 24 Seats, Filipino Pop Songs, and Enough (00:51:13) Entanglements Feel Like Facts But They're Just Invisible Traps (00:52:31) Tell the Truth and Entanglements Wither: The Three Words That Set You Free (00:54:01) Writer's Block Is a Myth and Resistance Is Everywhere: Steve Pressfield's Gift (00:55:27) The Red Wine Story: You Just Don't Have a Big Enough Why (00:57:05) Comfortable Is Another Word for Stuck: Build New Habits, Not Willpower (00:58:54) I Am Playing the Role of Seth Godin: The Yellow Glasses Come Off (01:00:41) Set Up a Life You Don't Need to Escape From: The Alexander the Great Parable (01:03:07) The Four AM Hotel Lobby: Look at Those Poor Schmoes Escaping Their Lives (01:04:45) Problems Can Be Solved, Situations Cannot: The Final Word on Getting Unstuck ___________ MORE FROM BIGDEAL 🎥 YouTube: https://www.youtube.com/@podcastbigdeal 📸 Instagram: https://www.instagram.com/bigdeal.podcast 📽️ TikTok: https://www.tiktok.com/@big.deal.pod MORE FROM CODIE SANCHEZ 🎥 YouTube: https://www.youtube.com/@codiesanchezct 📸 Instagram: https://www.instagram.com/codiesanchez 📽️ TikTok: https://www.tiktok.com/@realcodiesanchez OTHER THINGS WE DO 🌐 Our community: https://contrarianthinking.typeform.com/to/WBztXXID 📰 Free newsletter: https://contrarianthinking.biz/3XWLlZp 📚 Biz buying course: https://contrarianthinking.biz/3NhjGgN 🏠 Resibrands: https://resibrands.com/ 💰 CT Capital: https://contrarianthinking.biz/4eRyGOk 🏦 Main St Hold Co: https://contrarianthinking.biz/3YfGa8u Learn more about your ad choices. Visit megaphone.fm/adchoices

My new book, Own Or Be Owned, is all about building a business so good it doesn't need you. I broke it into the 12 Profit Levers… The 12 levers I've seen determine whether you print cash or hate your life. Check it out: https://contrarianthinking.biz/manifestation - cs You've been visualizing success. Watching the vision board. Repeating the affirmations. Trusting the universe to deliver. Here's the truth: the more vividly you fantasize about success, the worse you perform. And the science proves it. The Secret sold 30 million copies by promising that if you visualize wealth hard enough, the universe will deliver it. But two decades of research shows the opposite. NYU psychologists tracked college graduates and found that students who spent the most time in positive fantasies about their dream jobs sent out fewer applications, got fewer offers, and earned lower salaries two years later. Your brain books the fantasy as a partial payment on the real thing, giving you the reward before you've done the work. Manifestation isn't fuel. It's anesthesia. This episode breaks down the exact frameworks elite builders use instead, why Buddhist monks sit with decaying bodies to rehearse death, and the three anti-manifestation moves that turn goals into reality. From the Stoic practice of premeditation of evils to the WHOOP method that doubles your odds of success, you'll learn why imagining failure makes you stronger and how to engineer systems that make your obituary impossible. In this episode, you'll learn: Why NYU research proves that positive fantasies kill performance and how students who visualized success earned 24 pounds less in weight loss studies and lower salaries than peers who confronted reality The five step anti-manifestation practice: write your business obituary, name what caused the death, run the survival check, extract the system, and put it on the calendar quarterly The Stockdale Paradox: why optimists died in Vietnam POW camps and how brutal faith in the destination plus brutal honesty about the path is what separates winners from wishful thinkers Why announcing goals out loud makes you quit 33% faster and how premature applause becomes a paycheck your brain cashes before the work exists The WHOOP framework: Wish, Outcome, Obstacle, Plan, and how this method doubles your odds of hitting goals by naming the exact moment resistance shows up and engineering the if-then response in advance And one more thing for the business owners: stop making million dollar decisions alone! Join the Contrarian Growth Boardroom and get a board of advisors to help with every decision: https://contrarianthinking.biz/bdbr ___________ 00:00 Introduction: The Secret Sold 30 Million Lies and Science Proves It 01:10 The NYU Study: Why the Best Visualizers Earned Less and Got Fewer Jobs 04:04 Your Brain Books the Fantasy as Payment: The Blood Pressure Experiment 04:52 Rehearse the Funeral: The 2000-Year-Old Buddhist Practice of Mindfulness of Death 07:04 The Five-Step Anti-Manifestation System: Write Your Business Obituary 10:21 The Stockdale Paradox: Optimists Died in Prison and Realists Survived 11:52 Jeff Bezos Told Investors 70 Percent Chance of Total Failure 12:53 Swap the Movie: Visualize the Process, Not the Outcome 13:58 Swap the Audience: Shut Up and Stop Announcing Your Goals 16:02 Swap the Oracle: Ask the Market for Receipts, Not the Universe for Vibes 20:29 The WOOP Method: Wish, Outcome, Obstacle, Plan 21:25 The Future Belongs to People Who Face the Funeral and Build Anyway ___________ MORE FROM BIGDEAL 🎥 YouTube: https://www.youtube.com/@podcastbigdeal 📸 Instagram: https://www.instagram.com/bigdeal.podcast 📽️ TikTok: https://www.tiktok.com/@big.deal.pod MORE FROM CODIE SANCHEZ 🎥 YouTube: https://www.youtube.com/@codiesanchezct 📸 Instagram: https://www.instagram.com/codiesanchez 📽️ TikTok: https://www.tiktok.com/@realcodiesanchez OTHER THINGS WE DO 🌐 Our community: https://contrarianthinking.typeform.com/to/WBztXXID 📰 Free newsletter: https://contrarianthinking.biz/3XWLlZp 📚 Biz buying course: https://contrarianthinking.biz/3NhjGgN 🏠 Resibrands: https://resibrands.com/ 💰 CT Capital: https://contrarianthinking.biz/4eRyGOk 🏦 Main St Hold Co: https://contrarianthinking.biz/3YfGa8u Learn more about your ad choices. Visit megaphone.fm/adchoices