Advertise on podcast: Aesthetic Pulse

Have you ever had a promising new client book an appointment—then disappear without a trace? In this week’s episode, Andrea and Taleesa explore why you might get no-show clients at your medspa and break down the common causes and how you can avoid them. Listen to this episode to learn how to identify why clients no-show and use targeted reminders, follow-ups, and personal touchpoints to help prevent it. If you enjoyed this episode, please share, rate and review it! Also mentioned in today’s episode: Why no-shows cost more than an empty appointment slot 3:28Five common causes of no-shows 5:38How to review your last 10–15 no-shows to find patterns 19:00 Links: https://smithandcrawford.com/quick-links Email us: [email protected]

Do you want your gift cards to feel like a luxurious gift, not just a piece of paper this holiday season? Today, Andrea and Taleesa share how you can make your medspa gift cards feel like premium gifts and use them to boost your holiday and Black Friday sales. Join Andrea and Taleesa to learn how to create an effective Black Friday offer that attracts both existing and new clients through a premium gift card experience. If you enjoyed this episode, please share, rate and review it! Also mentioned in today’s episode: Why your gift cards should feel luxurious 5:37Creating tiered value 18:01Treating gift cards like an experience 24:45 Links: Work with us: https://smithandcrawford.com/dfy Link to book a demo call with us: https://portal.smithandcrawford.com/public/appointment-scheduler/61d5c7d8713ec2457d84ce7a/schedule Estie Social Suite: https://smithandcrawford.com/aesthetically-social-suite Show transcripts: https://smithandcrawford.com/notes Email us: [email protected] Join our newsletter: https://smithandcrawford.com/newsletter https://calendly.com/smithandcrawford/30-min-strategy-session?back=1&month=2024-10 https://calendly.com/smithandcrawford/aesthetically-discovery-call?back=1&month=2024-08 https://smithandcrawford.com/

Is your team truly prepared for the Q4 rush, or are there gaps in your training and systems to address before the holidays? In this episode, Andrea and Taleesa are helping you prepare for Q4 by sharing ways you can train and motivate your team, improve systems, and gather team feedback so you’re ready for the busy holiday season. Listen to this episode to learn how you can prepare your team and systems for Q4 so you can serve clients smoothly, keep your staff motivated, and make the most of this holiday season. If you enjoyed this episode, please share, rate and review it! Also mentioned in today’s episode: Clarify the Q4 plan and staffing 5:09How you can train and motivate your team 12:17Smooth operations and gather feedback before the holidays 19:22 Links: Webinar link: https://smithandcrawford.com/webinar-registration Work with us: https://smithandcrawford.com/dfy Link to book a demo call with us: https://portal.smithandcrawford.com/public/appointment-scheduler/61d5c7d8713ec2457d84ce7a/schedule Estie Social Suite: https://smithandcrawford.com/aesthetically-social-suite Show transcripts: https://smithandcrawford.com/notes Email us: [email protected] Join our newsletter: https://smithandcrawford.com/newsletter https://calendly.com/smithandcrawford/30-min-strategy-session?back=1&month=2024-10 https://calendly.com/smithandcrawford/aesthetically-discovery-call?back=1&month=2024-08 https://smithandcrawford.com/

Is your marketing attracting the clients you want—or training the wrong audience to watch? Today, Andrea and Taleesa explain how your medspa’s social media content shapes the audience it attracts and share three common traps that attract followers who might never become clients. Join Andrea and Taleesa to learn how you can use transformation, client-focused education, and value-added incentives in your marketing to attract more ideal clients. If you enjoyed this episode, please share, rate and review it! Also mentioned in today’s episode: Peer trap content and how to avoid it 4:10Discount trap content 12:49Content that actually attracts the right clients 23:32 Links: Webinar link: https://smithandcrawford.com/webinar-registration Work with us: https://smithandcrawford.com/dfy Link to book a demo call with us: https://portal.smithandcrawford.com/public/appointment-scheduler/61d5c7d8713ec2457d84ce7a/schedule Estie Social Suite: https://smithandcrawford.com/aesthetically-social-suite Show transcripts: https://smithandcrawford.com/notes Email us: [email protected] Join our newsletter: https://smithandcrawford.com/newsletter https://calendly.com/smithandcrawford/30-min-strategy-session?back=1&month=2024-10 https://calendly.com/smithandcrawford/aesthetically-discovery-call?back=1&month=2024-08 https://smithandcrawford.com/

Is your medspa’s marketing a powerful ecosystem, or a pile of disconnected parts that quietly leaks clients before they even book an appointment? In this final part of the Foundational Fixes series, Andrea and Taleesa explain how to turn your scattered marketing efforts into a connected, cohesive marketing framework that consistently moves clients from first touch to booked appointment. Listen to this episode to learn how to map your own client journey, spot the “leaks” in your process, and tighten everything up so your Q4 marketing feels consistent, connected, and easier to manage. If you enjoyed this episode please share, rate and review it! Also mentioned in today’s episode: Why isolated pieces of marketing don’t equal a strategy 3:51The anatomy of a connected marketing system 9:15Mapping the client journey and finding leaks in the system 15:29 Links: Work with us: https://smithandcrawford.com/dfy Link to book a demo call with us: https://portal.smithandcrawford.com/public/appointment-scheduler/61d5c7d8713ec2457d84ce7a/schedule Estie Social Suite: https://smithandcrawford.com/aesthetically-social-suite Show transcripts: https://smithandcrawford.com/notes Email us: [email protected] Join our newsletter: https://smithandcrawford.com/newsletter https://calendly.com/smithandcrawford/30-min-strategy-session?back=1&month=2024-10 https://calendly.com/smithandcrawford/aesthetically-discovery-call?back=1&month=2024-08 https://smithandcrawford.com/

How many potential clients are you silently losing just because it’s too confusing or frustrating for them to book with you? In this third episode of the Foundational Fix Series, Andrea and Taleesa are diving into how you can reduce booking friction for your medspa before Q4 by simplifying your customer-facing content and auditing every path from interest to appointment. Join Andrea and Taleesa in this episode to learn how to make your booking experience seamless and simple so your buyer can stop being confused and start being confident. If you enjoyed this episode please share, rate and review it! Also mentioned in today’s episode: Why a confused buyer doesn’t buy 3:40Where confusion hides in your business 7:36How to run a practical new-client audit before Q4 14:25 Links: Work with us: https://smithandcrawford.com/dfy Link to book a demo call with us: https://portal.smithandcrawford.com/public/appointment-scheduler/61d5c7d8713ec2457d84ce7a/schedule Estie Social Suite: https://smithandcrawford.com/aesthetically-social-suite Show transcripts: https://smithandcrawford.com/notes Email us: [email protected] Join our newsletter: https://smithandcrawford.com/newsletter https://calendly.com/smithandcrawford/30-min-strategy-session?back=1&month=2024-10 https://calendly.com/smithandcrawford/aesthetically-discovery-call?back=1&month=2024-08 https://smithandcrawford.com/

Do you feel like your content should be working but it still isn’t resonating or converting with potential clients? In today’s second episode of the Foundational Fix series, Andrea and Taleesa are giving you tips on how to create service-specific content around emotions and desired outcomes rather than just focusing on treatments and devices. Listen to this episode to learn a simple framework you can use to create content that focuses on real emotions, fears, and private thoughts your clients are having and how you can make sure your captions are emotionally resonating with potential clients. If you enjoyed this episode please share, rate and review it! Also mentioned in today’s episode: Content fails at translation, not ideas 2:40The feeling is the message, not the treatment or device 4:14The 3 content buckets + the “removal test” framework 20:52 Links: Work with us: https://smithandcrawford.com/dfy Link to book a demo call with us: https://portal.smithandcrawford.com/public/appointment-scheduler/61d5c7d8713ec2457d84ce7a/schedule Estie Social Suite: https://smithandcrawford.com/aesthetically-social-suite Show transcripts: https://smithandcrawford.com/notes Email us: [email protected] Join our newsletter: https://smithandcrawford.com/newsletter https://calendly.com/smithandcrawford/30-min-strategy-session?back=1&month=2024-10 https://calendly.com/smithandcrawford/aesthetically-discovery-call?back=1&month=2024-08 https://smithandcrawford.com/

Are you still trying to market to “everyone” and wondering why your content isn’t converting the right clients for your medspa? In this first episode of the Foundational Fix series, Andrea and Taleesa are talking about the importance of targeting ideal clients in your marketing instead of trying to appeal to everyone so your content connects more deeply and converts better. Join Andrea and Taleesa to learn why trying to market to “everyone” is quietly sabotaging your results and how you can shift your marketing to focus on a clearly defined ideal client. If you enjoyed this episode please share, rate and review it! Also mentioned in today’s episode: Why you shouldn’t be marketing to everyone 4:30Demographics vs. depth 10:35Client snapshot framework 17:23 Links: Work with us: https://smithandcrawford.com/dfy Link to book a demo call with us: https://portal.smithandcrawford.com/public/appointment-scheduler/61d5c7d8713ec2457d84ce7a/schedule Estie Social Suite: https://smithandcrawford.com/aesthetically-social-suite Show transcripts: https://smithandcrawford.com/notes Email us: [email protected] Join our newsletter: https://smithandcrawford.com/newsletter https://calendly.com/smithandcrawford/30-min-strategy-session?back=1&month=2024-10 https://calendly.com/smithandcrawford/aesthetically-discovery-call?back=1&month=2024-08 https://smithandcrawford.com/

September is here and it’s officially time to shift out of summer mode and get your medspa ready for Q4. Today, Andrea and Taleesa are giving you a September checklist to set up a successful Q4 for your medspa. They’re giving you 10 key tasks so you’re prepared and less stressed when the busy holiday season hits. Join Andrea and Taleesa to learn how to use September intentionally to set up a calm, profitable Q4 for your practice. If you enjoyed this episode please share, rate and review it! Also mentioned in today’s episode: Upgrade your physical and digital gift cards before Q4 7:11Why you should book a Q4 photo shoot in September and batch seasonal content 9:11Setting up key automations now before the busy season 12:05 Links: Work with us: https://smithandcrawford.com/dfy Link to book a demo call with us: https://portal.smithandcrawford.com/public/appointment-scheduler/61d5c7d8713ec2457d84ce7a/schedule Estie Social Suite: https://smithandcrawford.com/aesthetically-social-suite Show transcripts: https://smithandcrawford.com/notes Email us: [email protected] Join our newsletter: https://smithandcrawford.com/newsletter https://calendly.com/smithandcrawford/30-min-strategy-session?back=1&month=2024-10 https://calendly.com/smithandcrawford/aesthetically-discovery-call?back=1&month=2024-08 https://smithandcrawford.com/

Do you ever wonder if your med spa marketing is actually connecting with how your clients feel, or just talking about services on a surface level? In this episode, Andrea and Taleesa are talking about how you can apply six powerful sales psychology principles to your medspa marketing so more of your content actually converts into bookings. Listen to this episode to get ideas on how you can rewrite posts, promos, and website copy to feel more human and trustworthy so your marketing can be an effective conversion tool. If you enjoyed this episode please share, rate and review it! Also mentioned in today’s episode: Emotional Buying vs Logical Buying 3:21Social Proof & Trust Building 13:27Identity-Based Marketing & Cognitive Ease 22:29 Links: Work with us: https://smithandcrawford.com/dfy Link to book a demo call with us: https://portal.smithandcrawford.com/public/appointment-scheduler/61d5c7d8713ec2457d84ce7a/schedule Estie Social Suite: https://smithandcrawford.com/aesthetically-social-suite Show transcripts: https://smithandcrawford.com/notes Email us: [email protected] Join our newsletter: https://smithandcrawford.com/newsletter https://calendly.com/smithandcrawford/30-min-strategy-session?back=1&month=2024-10 https://calendly.com/smithandcrawford/aesthetically-discovery-call?back=1&month=2024-08 https://smithandcrawford.com/

Are you ready for some unpopular medspa truths that might just save your business (and your sanity)? Today, Andrea and Taleesa are sharing all of their spicy, unpopular opinions including busting some of the most common industry myths. They’re also giving you the marketing “rules” to ignore and which strategies actually move the needle for your med spa. Join both Andrea and Taleesa as they share why quality content, authentic offers, and real strategy beat vanity metrics, discounts, and fads every time, so you can grow a profitable, sustainable practice you actually love running. If you enjoyed this episode please share, rate and review it! Also mentioned in today’s episode: Why quality over quantity in posting matters 2:56More followers doesn’t equal more clients 6:08Being fully booked doesn’t always mean you’re successful 17:22 Links: Work with us: https://smithandcrawford.com/dfy Link to book a demo call with us: https://portal.smithandcrawford.com/public/appointment-scheduler/61d5c7d8713ec2457d84ce7a/schedule Estie Social Suite: https://smithandcrawford.com/aesthetically-social-suite Show transcripts: https://smithandcrawford.com/notes Email us: [email protected] Join our newsletter: https://smithandcrawford.com/newsletter https://calendly.com/smithandcrawford/30-min-strategy-session?back=1&month=2024-10 https://calendly.com/smithandcrawford/aesthetically-discovery-call?back=1&month=2024-08 https://smithandcrawford.com/

Have you ever wondered what your clients are secretly typing into Google at 2 a.m. about Botox, filler, and skin treatments? In this episode, Andrea and Taleesa are going over some of the most common questions people Google when it comes to skin treatments. They walk you through how to turn these real search queries into high-converting marketing assets that calmly educate and build authority, Listen to this episode to understand how you can use client fears and misconceptions to create strategic, trust-building content that attracts more of the right patients to your practice. If you enjoyed this episode please share, rate and review it! Also mentioned in today’s episode: Botox Fears & How to Turn Them Into Trust-Building Content 3:49Spiral Questions, and Anxiety-Driven Content Ideas 11:46Skin & Laser Fears, DIY Risks & The Big Marketing Takeaway 27:16 Links: Work with us: https://smithandcrawford.com/dfy Link to book a demo call with us: https://portal.smithandcrawford.com/public/appointment-scheduler/61d5c7d8713ec2457d84ce7a/schedule Estie Social Suite: https://smithandcrawford.com/aesthetically-social-suite Show transcripts: https://smithandcrawford.com/notes Email us: [email protected] Join our newsletter: https://smithandcrawford.com/newsletter https://calendly.com/smithandcrawford/30-min-strategy-session?back=1&month=2024-10 https://calendly.com/smithandcrawford/aesthetically-discovery-call?back=1&month=2024-08 https://smithandcrawford.com/

How would it change your business if every client follow-up, review request, and rebooking reminder happened automatically—without you lifting a finger? In today’s episode, Andrea and Taleesa are giving you all the tips you need for automation in your medspa to improve client retention, satisfaction, and overall business efficiency without overworking. Join both Andrea and Taleesa to learn simple, strategic automations to keep your esthetic practice running 24/7 without feeling robotic so you can increase your revenue while gaining more freedom. If you enjoyed this episode please share, rate and review it! Also mentioned in today’s episode: Post-treatment follow-ups, reviews, and rebooking via SMS 5:01Email + SMS systems for retention, re-engagement, and scaling 16:51Getting an automated, lighter-feeling business and a simple implementation plan 28:52 Links: Work with us: https://smithandcrawford.com/dfy Link to book a demo call with us: https://portal.smithandcrawford.com/public/appointment-scheduler/61d5c7d8713ec2457d84ce7a/schedule Estie Social Suite: https://smithandcrawford.com/aesthetically-social-suite Show transcripts: https://smithandcrawford.com/notes Email us: [email protected] Join our newsletter: https://smithandcrawford.com/newsletter https://calendly.com/smithandcrawford/30-min-strategy-session?back=1&month=2024-10 https://calendly.com/smithandcrawford/aesthetically-discovery-call?back=1&month=2024-08 https://smithandcrawford.com/

Are you unintentionally treating one of your most powerful business assets like a basic receptionist? Today, Andrea and Taleesa are talking about how you can optimize your front desk role in your practice to enhance productivity and client experience. They’re giving you practical ways a front desk person can support your business and how you can better utilize the role even when your office is slow. Listen to this practical episode to learn how to transform the front desk role from a basic position into a powerful growth driver. If you enjoyed this episode please share, rate and review it! Also mentioned in today’s episode: Why the front desk is a powerful, underutilized role 6:10Specific ways the front desk can support growth in your medspa 9:32Using checklists and expectations to structure slow time without overworking them 16:23 Links: Work with us: https://smithandcrawford.com/dfy Link to book a demo call with us: https://portal.smithandcrawford.com/public/appointment-scheduler/61d5c7d8713ec2457d84ce7a/schedule Estie Social Suite: https://smithandcrawford.com/aesthetically-social-suite Show transcripts: https://smithandcrawford.com/notes Email us: [email protected] Join our newsletter: https://smithandcrawford.com/newsletter https://calendly.com/smithandcrawford/30-min-strategy-session?back=1&month=2024-10 https://calendly.com/smithandcrawford/aesthetically-discovery-call?back=1&month=2024-08 https://smithandcrawford.com/

Are your consultations building loyal, lifelong clients—or just one-time appointments? In this episode, Andrea and Taleesa talk about the importance of consultations in esthetic practices and give tips on how you can transform your consultations from rushed, scripted, “robotic” encounters into personalized, trust-building conversations that quietly grow revenue. Join both Andrea and Taleesa as they give you common consultation mistakes that can cost you thousands and the key questions that uncover your clients’ true motivations and goals when it comes to their skincare. If you enjoyed this episode please share, rate and review it! Also mentioned in today’s episode: Robotic, scripted consultations vs. real conversations 5:40Not asking enough (or the right) questions 11:13Treatment planning, education, and mentioning other services without feeling salesy 25:41 Links: Work with us: https://smithandcrawford.com/dfy Link to book a demo call with us: https://portal.smithandcrawford.com/public/appointment-scheduler/61d5c7d8713ec2457d84ce7a/schedule Estie Social Suite: https://smithandcrawford.com/aesthetically-social-suite Show transcripts: https://smithandcrawford.com/notes Email us: [email protected] Join our newsletter: https://smithandcrawford.com/newsletter https://calendly.com/smithandcrawford/30-min-strategy-session?back=1&month=2024-10 https://calendly.com/smithandcrawford/aesthetically-discovery-call?back=1&month=2024-08 https://smithandcrawford.com/