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Jamie Knight interviews Scottsdale real estate agent and team leader Shay Noonan about building a business through social media, earning consumer and agent referrals, and using AI to make client materials clearer and more valuable. Shay shares why she is balancing polished luxury listing videos with spontaneous, opinion-led content, and how her team uses Claude to produce concise pricing analyses and weekly seller reports. Follow Shay on Instagram: https://www.instagram.com/heyshaynoonan/?hl=en Connect with Jamie: www.Calendly.com/JamieKnight Follow The POD On Instagram: https://www.Instagram.com/REALSOUTHAGENTS Follow The POD On YouTube: www.YouTube.com/@REALSOUTHAGENTS Shay moved from hairstyling into real estate after getting licensed to handle her family’s transactions; her salon network became an early source of business. She says committing to social media about five years ago was one of the best decisions for her business, after earlier hesitation about starting video and YouTube. Shay describes a shift from Canva graphics and trend-led dancing videos to professional talking-head content, then toward a mix of polished listing videos and informal direct-to-camera posts. Her opinion-led Instagram content included restaurant and neighborhood rankings and design topics; she reports growing from a 10,000-follower goal to roughly 26,000-27,000 followers. She says Instagram has been a stronger lead source than YouTube for her, with about $15 million in personal production on track from Instagram and many prospects contacting her by DM. Shay notes that her inbound social-media leads include older buyers and sellers, often with little or no prior visible engagement, as well as referrals from agents following her content. She argues that real estate agents can build public understanding and trust by sharing the work behind transactions, including deal challenges and inspection negotiations, instead of only posting just-closed graphics. Shay uses Claude and Claude Design to create branded, easy-to-read, one-page pricing analyses and listing materials, and says a prepared analysis can take about 10 minutes. Her team’s weekly seller reports track listing and marketing performance, including portal views, video views, and Google ads; she discusses moving from manual Canva work and Beacon toward Claude-based reports. Her advice to discouraged agents: identify a differentiating move that feels scary, commit to it, and do it. Chapters 00:00 Meet Shay Noonan, Scottsdale agent and team leader 02:14 How a hairstylist’s network launched her real estate business 03:18 The video opportunity Shay wishes she had taken sooner 05:01 From Canva posts to paid, professional video 07:08 Instagram growth, opinion-led content, and the 60-day challenge 10:33 Why luxury listing videos still matter as content trends change 13:12 Instagram DMs, unexpected leads, and agent referrals 18:23 Attention, brand trust, and showing the real work of an agent 24:22 Using Claude for one-page pricing analyses and client materials 28:07 Weekly seller reports: tracking marketing and automating the work 31:06 Shay’s advice for agents who feel discouraged

The REPLAY of November's REAL SOUTH AGENTS Monthly Mastermind call. We host these calls live on Zoom, where we invite a past guest of our podcast to do a deep dive into what they do well, This month we hosted Lindsey Reed, one of my best friends in the business and my office mate, here in Lafayette, Louisiana. Lindsey is a veteran in the business, and has consistently closed over 70 plus deals per year! She shares her thoughts around Listings, promotions, and after listing process! I know that you are gonna dig it! Be sure to connect with Lindsey on other platforms, check out the links below. Follow Lindsey on Instagram: https://www.instagram.com/lindseyreed24 Connect with Jamie: www.Calendly.com/JamieKnight Follow The POD On Instagram: https://www.Instagram.com/REALSOUTHAGENTS Follow The POD On YouTube: www.YouTube.com/@REALSOUTHAGENTS How REAL Looks In Louisiana: https://youtu.be/x8N8qJB9ES8?si=EujYhrH6YDKVsPDN

Jamie Knight interviews Daytona Beach, Florida agent Stacey Mathews-Johnson, known as Stacy MJ, about rebuilding her life through long-term recovery and growing a real estate business from a difficult start in 2020 to a projected $25 million in production. Stacey shares practical guidance on consistent prospecting, pipeline discipline, authentic and hyperlocal social media, and staying in the business through hard markets. Follow Stacey on Instagram: https://www.instagram.com/staceymj__ Connect with Jamie: www.Calendly.com/JamieKnight Follow The POD On Instagram: https://www.Instagram.com/REALSOUTHAGENTS Follow The POD On YouTube: www.YouTube.com/@REALSOUTHAGENTS How REAL Looks In Louisiana: https://youtu.be/x8N8qJB9ES8?si=EujYhrH6YDKVsPDN Key Topics Stacey describes long-term recovery, surviving serious health crises including two open-heart surgeries, and rebuilding her life one day at a time. She entered real estate in 2020 after losing her job, made nearly $7 million in her first year, and says she expects to exceed $25 million in a challenging market. Her business principles are exceptional care, continuous learning, adding value, and doing the extra work, including calling the agent on the other side of a deal. She treats real estate as a compound-interest business: call her database, invite at least three people a week to coffee or lunch, and keep relationships growing over time. Monday office time, an updated pipeline, and regular follow-up help her stay consistent through unpredictable business cycles. Stacey says social media is her primary lead source and recommends an approximate 80% personal, 20% real estate content mix, posted consistently and authentically. She prioritizes local relevance over viral reach, sharing local restaurants, businesses, vendors, and everyday life to become a familiar community connector. Her social strategy includes about an hour a day of intentional engagement, responding to messages, and using Stories to build relationships and spot warm leads. She encourages agents to keep learning, attend trainings, do open houses, study the local MLS, and seek opportunities to help busy agents and teams. Her encouragement to struggling agents: stay consistent, keep doing the work, and remember that one phone call can change everything. Chapters 00:00 Meet Daytona Beach agent Stacey Mathews-Johnson 01:12 Recovery, survival, and rebuilding a life 02:38 Starting real estate in 2020 and reaching nearly $7M 04:42 Value, exceptional care, and doing the extra work 06:36 Calling agents, nurturing your database, and compounding relationships 09:13 Weekly structure, Monday office time, and pipeline discipline 12:16 An authentic social media strategy that generates leads 14:04 Why personal stories and daily engagement build trust 17:17 Stories, feed posts, and hyperlocal reach 20:28 Rebuilding social media around local people, not the masses 21:33 Staying resilient and continually increasing your value 24:18 Seek out learning, open houses, and hands-on opportunities 28:19 Show the work and keep going until the breakthrough

Justin Ford shares his inspiring journey from a troubled youth to a successful real estate agent and coach. He discusses prospecting, overcoming fear of rejection, and building a thriving real estate business in a competitive market. Follow Justin on Instagram: https://www.instagram.com/theofficialjustinford Connect with Jamie: www.Calendly.com/JamieKnight Follow The POD On Instagram: https://www.Instagram.com/REALSOUTHAGENTS Follow The POD On YouTube: www.YouTube.com/@REALSOUTHAGENTS How REAL Looks In Louisiana: https://youtu.be/x8N8qJB9ES8?si=EujYhrH6YDKVsPDN Keywords real estate, prospecting, phone skills, rejection, sales, coaching, success story, lead generation, mindset, real estate tips Key Topics Justin Ford's personal story and overcoming adversity The importance of prospecting and phone skills in real estate Overcoming fear of rejection and limiting beliefs Daily routines and discipline for real estate success Effective scripts and objection handling techniques Using technology like dialers and CRMs for prospecting Mindset shifts for real estate agents The role of mindset and confidence in sales Strategies for working with expired listings and FISBOs Encouragement for struggling agents to persist Chapters 00:00 Introduction and guest background 00:26 Justin Ford's personal story and connection to Louisiana 01:07 Justin's early aspirations and teenage struggles 02:01 Justin's journey into sales and telemarketing 05:24 Getting into mortgage and real estate during market crashes 07:21 Joining a prospecting-based real estate team 08:16 First 90 days of intensive prospecting training 09:39 Justin's goal to sell 100 homes in his first year 10:43 Lessons learned from prospecting and overcoming fear 12:36 Key skills: objection handling and consistency 13:30 Treating real estate like a job with routine 14:36 Prospecting times and strategies 16:00 Using dialers and CRMs effectively 16:53 Sample script for expired listings 20:22 Offering value and solutions to clients 23:23 Addressing common objections and concerns 24:04 Overcoming fear of rejection and limiting beliefs 28:53 Encouragement for struggling agents 30:29 The importance of conversations in real estate 31:24 Final advice: decision and discipline

In this episode, Courtney Benson shares her inspiring journey through cancer, social media growth, and how vulnerability and authenticity can build trust and business. Jamie Knight explores how sharing personal stories can transform your real estate career and life. Follow Courtney on Instagram: https://www.instagram.com/courtneybensonrealtordfw/?hl=en Follow Courtney's Cancer Journey: https://www.instagram.com/justagirlwithcancer/?hl=en Connect with Jamie: www.Calendly.com/JamieKnight Follow The POD On Instagram: https://www.Instagram.com/REALSOUTHAGENTS Follow The POD On YouTube: www.YouTube.com/@REALSOUTHAGENTS How REAL Looks In Louisiana: https://youtu.be/x8N8qJB9ES8?si=EujYhrH6YDKVsPDN Key Topics Courtney Benson's cancer journey and social media growth The importance of authenticity and vulnerability in business Building trust with clients through personal stories Overcoming fear of sharing personal struggles The impact of social media followers and celebrity connections Balancing personal health challenges with professional success Sound Bites "I refuse to let it get me down" "Share your whole journey, because it's your humanity" "People don't think about you, they think about themselves" Chapters 00:00 Introduction and Courtney's background 01:26 Courtney shares her cancer diagnosis and mindset 02:29 Turning adversity into a positive journey 03:39 Starting and growing her social media channels 06:28 Sharing her head-shaving and cancer story authentically 07:54 Building a new brand around her cancer journey 09:46 Celebrity followers and social proof 11:31 The importance of confidence and authenticity 13:20 Handling negativity and online comments 15:11 The power of vulnerability and trust in business 17:59 Balancing real estate success with personal challenges 20:30 How her social media presence has generated business 22:25 Supporting her family financially during health struggles 25:14 The importance of being genuine and real in social media 30:49 The impact of sharing love and gratitude 32:36 Encouragement for attendees at Rise and beyond

In this episode, Jamie Knight sits down with Eric Larkin from the Space Coast of Florida, Eric shares how he's leveraging AI, local news content, YouTube, and social media to grow his real estate business on the Space Coast. Discover actionable strategies for creating engaging content, building inbound leads, and adapting to market changes. Connect with Eric on Instagram: https://www.instagram.com/cocoabeachinsider/ Check Out Eric on Facebook: https://www.facebook.com/eric.larkin.264294/ Connect with Jamie: www.Calendly.com/JamieKnight Follow The POD On Instagram: https://www.Instagram.com/REALSOUTHAGENTS Follow The POD On YouTube: www.YouTube.com/@REALSOUTHAGENTS How REAL Looks In Louisiana: https://youtu.be/x8N8qJB9ES8?si=EujYhrH6YDKVsPDN Takeaways AI tools like HeyGen and ChatGPT streamline content creation, saving time and effort. Consistent posting of local news and home tours significantly increases engagement and inbound inquiries. Building a personal brand on YouTube attracts high-intent buyers and expands market reach. Leveraging QR codes and direct calls-to-action in videos boosts lead conversions. The growth of the space industry directly influences real estate demand and market dynamics. Key Topics AI content creation with HeyGen and ChatGPT Building a social media presence through local news Using home tours to generate inbound leads The impact of SpaceX and space industry growth on real estate Strategies for consistent content posting and audience engagement Chapters 00:00 Introduction and guest background 01:11 Eric's journey into real estate and early career 02:25 Pivot from cold calling to content marketing 04:33 Using YouTube and blogging to generate leads 05:53 Adopting local news style content with AI tools 07:57 Streamlining content creation with HeyGen and ChatGPT 09:38 Growth and results from consistent local news videos 11:35 Overcoming health challenges with AI automation 12:57 Using social media to build brand presence 15:06 Integrating home tours into social media strategy 17:05 The power of home tours on TikTok and Instagram 20:17 Expanding reach with YouTube for relocation buyers 22:20 Using QR codes and direct outreach for leads 25:06 The impact of space industry growth on real estate 28:36 How SpaceX and the space industry influence local markets 32:34 Advice for struggling agents and staying motivated

What happens when you stop chasing the next transaction and start building real relationships? In this episode of the REAL SOUTH AGENTS podcast, Jamie Knight sits down with Kristen Cantrell, founder of Hello Culture and Moms in Real Estate, a community that has grown to more than 46,000 women in the real estate industry. Connect with Kristen on Instagram: https://www.instagram.com/heykristencantrell Join Moms In Real Estate on Facebook: https://www.facebook.com/groups/therealmomsofrealestate Moms In Real Estate Website: https://heymire.com/ Moms In Real Estate Podcast: https://open.spotify.com/show/3wHVmMnuoVSfk2Nksor7eF?si=e5d5ac1ca7b142e3&nd=1&dlsi=e154255f1d6242c9 Kristen's Website: https://heykristencantrell.com/ Connect with Jamie: www.Calendly.com/JamieKnight Follow The POD On Instagram: https://www.Instagram.com/REALSOUTHAGENTS Follow The POD On YouTube: www.YouTube.com/@REALSOUTHAGENTS Kristen shares how a simple desire to bring people together turned into multiple thriving communities across the U.S. and Canada. She breaks down how consistency, providing value, creating genuine connections, and showing up without always expecting something in return helped her build a powerful network inside and outside of real estate. We talk about why so many real estate agents feel lonely, what actually makes a community work, how to grow a Facebook group without filling it with self-promotion, and why Kristen believes relationships built over years can eventually open doors you never expected. If you're a Realtor looking to grow your network, build a community, meet more people, or simply surround yourself with the right people, this conversation is for you. Chapters 00:00 Introduction to Kristen Cantrell and her community journey 02:03 The origin of Hello Culture and its mission 03:55 Building authentic connections in real estate 05:55 Evolving from local community to a franchise model 08:05 How virtual and in-person events fuel growth 10:09 The importance of consistency and value in community building 12:07 The story behind Moms in Real Estate and its growth 13:55 Strategies for growing a Facebook community from 2,000 to 46,000 15:54 Managing community engagement and moderation 17:57 The impact of community on personal and professional life 20:01 The franchise model and supporting community leaders 21:52 The role of abundance mindset in success 24:03 Lessons learned and advice for aspiring community builders 26:58 The importance of showing up and depositing value 28:54 Encouragement for struggling agents and entrepreneurs 32:11 Final thoughts and connecting with Kristen

The replay of October's REAL SOUTH AGENTS Monthly Mastermind call with Amanda Lass, Top Denham Springs/Baton Rouge Agent. Amanda has had MASSIVE success by posting consistently on Facebook. She breaks down her simple strategy with us on the call. What to post? When to post? Frequency? Connect with Amanda Lass on Facebook: https://www.facebook.com/amanda.a.lass Connect with Amanda Lass: 📱 Instagram: https://www.instagram.com/amanda_lass_realtor/ Hop on a call with Jamie: www.Calendly.com/JamieKnight Follow The POD On Instagram: https://www.Instagram.com/REALSOUTHAGENTS Follow The POD On YouTube: www.YouTube.com/@REALSOUTHAGENTS How REAL Looks In Louisiana: https://youtu.be/x8N8qJB9ES8?si=EujYhrH6YDKVsPDN

In this episode, Jamie Knight sits down with Summer Hudson. Summer shares her journey from social work to real estate, how she leveraged TikTok for home tours, and strategies for authentic branding and lead generation in real estate. Connect with Summer on Instagram: https://www.instagram.com/findalottolove Check Out Summer on TikTok: https://www.tiktok.com/@findalottolove Connect with Jamie: www.Calendly.com/JamieKnight Follow The POD On Instagram: https://www.Instagram.com/REALSOUTHAGENTS Follow The POD On YouTube: www.YouTube.com/@REALSOUTHAGENTS How REAL Looks In Louisiana: https://youtu.be/x8N8qJB9ES8?si=EujYhrH6YDKVsPDN Key Topics Summer Hudson's transition from social work to real estate Leveraging TikTok for home tours and lead generation The importance of showing up as yourself on social media Using social media algorithms to attract your tribe Creating engaging and informative real estate content Building a seamless lead funnel with CRM and automation The power of authentic storytelling in real estate marketing Takeaways Show up as yourself to attract your tribe and leverage the algorithm. Use social media to share your passion and build genuine connections. Create content that provides value and information, not just sales pitches. Use your platform to tell stories about the homes and community, not just listings. Authentic, imperfect content builds trust and humanizes your brand. Chapters 00:00 Introduction to Summer Hudson and her journey 01:09 From social work to real estate in Indianapolis 02:36 The rise of social media and TikTok for real estate 04:04 How TikTok home tours exploded her business 05:26 Training other agents like Roland Osage and Matt Pachulo 07:16 The importance of showing up as yourself on social media Using the algorithm to attract your ideal clients Branding through authentic content and passions Creating valuable, informational content for buyers and sellers Avoiding salesy videos and focusing on connection The power of storytelling and excitement in videos Building a lead funnel with CRM and automation Encouragement for real estate agents in a tough market Closing thoughts and connection with the audience

What if the phone calls you’ve been avoiding could become some of the most valuable conversations in your real estate business? On this episode of REAL SOUTH AGENTS, Jamie Knight sits down with Tana Crefassi, a commercial and residential real estate agent in Lafayette, Louisiana, to talk about warm calls, real estate prospecting, building confidence, and creating new business through purposeful conversations. Connect with Tanna on Instagram: https://www.instagram.com/tannaguidry/ Connect with Jamie: www.Calendly.com/JamieKnight Follow The POD On Instagram: https://www.Instagram.com/REALSOUTHAGENTS Follow The POD On YouTube: www.YouTube.com/@REALSOUTHAGENTS How REAL Looks In Louisiana: https://youtu.be/x8N8qJB9ES8?si=EujYhrH6YDKVsPDN. Tana built her career differently than many Realtors. Before going out on her own, she spent years learning alongside an experienced commercial real estate mentor and getting firsthand experience with industrial properties, land sales, retail, and office transactions. She credits much of her confidence and success today to that early mentorship and experience. But one of the biggest drivers of Tana’s business has been something almost every real estate agent can do: pick up the phone and start conversations. Instead of randomly cold calling property owners and asking if they want to sell, Tana explains how she creates a reason for every call. She researches surrounding property owners, identifies potential buyers, looks for connections, and approaches prospects with an actual opportunity or useful information. Her goal is to turn a traditional cold call into a warm, purposeful conversation. Tana says this approach has helped her sell properties, generate additional listings, and substantially grow her business. She describes how one listing can lead to conversations with surrounding property owners—and those conversations can create entirely new opportunities. Jamie and Tana also break down actual real estate prospecting scripts agents can use. They discuss what to say when calling around a new listing or open house, why asking “How are you?” can create unnecessary resistance on a cold call, how to quickly establish why you're calling, and why leading with something of value can change the entire conversation. If you're a Realtor struggling to generate leads, get more listings, build confidence on the phone, or create consistent real estate business, this conversation offers a practical approach to prospecting that works in both commercial and residential real estate. We cover real estate cold calling, warm calling, Realtor prospecting, real estate lead generation, listing prospecting, phone scripts for Realtors, circle prospecting, commercial real estate prospecting, residential real estate leads, time blocking, CRM follow-up, Realtor confidence, getting more listings, and how successful real estate agents create new business through conversations.

On this episode of the REAL SOUTH AGENTS Podcast, Jamie Knight sits down with Nick Harris, a top-producing Realtor and real estate coach from Metro Detroit, to break down the prospecting, lead generation, and social media strategies that helped transform his real estate business. Nick went from roughly 10–15 transactions in his first year to 96 the next year, eventually surpassing 100 transactions in multiple years. A major part of that growth started with circle prospecting. Nick explains how he used phone calls to create more conversations with homeowners—calling around new listings, pending sales, buyer needs, open houses, appraisals, and recently closed properties. He also explains how Realtors can use circle prospecting even when they don't have their own active buyers or listings. Connect with Nick on Instagram: https://www.instagram.com/nickharris_realtor Connect with Jamie: www.Calendly.com/JamieKnight Follow The POD On Instagram: https://www.Instagram.com/REALSOUTHAGENTS Follow The POD On YouTube: www.YouTube.com/@REALSOUTHAGENTS How REAL Looks In Louisiana: https://youtu.be/x8N8qJB9ES8?si=EujYhrH6YDKVsPDN. This conversation goes beyond cold calling. Nick shares why virtually every real estate lead generation strategy—cold calling, open houses, door knocking, social media, direct mail, and online marketing—ultimately has the same goal: creating more conversations. For Realtors struggling to generate leads or close transactions in 2026, his advice is to stop overcomplicating prospecting and focus on talking to more people. Jamie and Nick also discuss the downside of building a real estate business completely dependent on outbound prospecting. After realizing his production depended on him continually picking up the phone, Nick began building an inbound real estate business through social media, personal branding, referrals, repeat clients, and his online presence. Today, he says he hasn't cold called, door knocked, or held an open house in years. Nick also reveals how he grew his social media following from roughly 4,000 to nearly 50,000 followers in about a year. Instead of relying only on real estate tips and trending content, he built his personal brand around four categories: Faith, Family, Finance, and Fun. His approach is designed to create know, like, and trust by showing people who he actually is—not simply what he sells. Jamie and Nick also get into authentic real estate content, vulnerability on social media, building relationships, asking better questions, creating a homeowner vendor guide, and why being genuinely curious about other people can make you a better Realtor and salesperson. If you're a Realtor struggling with lead generation in 2026, trying to get more listings, looking for real estate prospecting ideas, learning how to circle prospect, or trying to build a real estate business that isn't completely dependent on chasing the next lead, this episode is packed with practical strategies you can put to work. REAL SOUTH AGENTS is hosted by Jamie Knight, a Realtor with Real Broker in Lafayette, Louisiana.

What if growing your real estate business on social media didn’t require fancy equipment, complicated editing, or even showing your face? In this episode of REAL SOUTH AGENTS, Jamie Knight sits down with Louisiana Realtor Brandie Love Baudin to break down the simple social media strategy that has helped her build a following of roughly 15,000 people while serving small-town Louisiana. Brandie’s strategy? Become a Local Tourist. Connect with Brandie on Instagram: https://www.instagram.com/its.brandielove/ Connect with Brandie on Facebook: https://www.facebook.com/brandie.luv Connect with Jamie: www.Calendly.com/JamieKnight Follow The POD On Instagram: https://www.Instagram.com/REALSOUTHAGENTS Follow The POD On YouTube: www.YouTube.com/@REALSOUTHAGENTS How REAL Looks In Louisiana: https://youtu.be/x8N8qJB9ES8?si=EujYhrH6YDKVsPDN. Instead of filling her feed with nothing but listings and sales posts, Brandie started highlighting local restaurants, boutiques, businesses, homes, and the communities she serves. Many of her videos don’t include her face or even her voice—just simple vertical clips shot on her phone. And those videos are turning into real estate business. Brandie shares how people relocating from New Jersey, military families PCSing to Louisiana, buyers, and sellers have discovered her through Facebook, Instagram, and TikTok. In this episode, we break down: • How to become the “local tourist” in your real estate market • Why local business videos can attract future buyers and sellers • Brandie’s simple two-second clip filming strategy • How she creates home tours using only her phone • Why you DON’T have to show your face to get started • How she uses Facebook, Instagram, TikTok, and Stories differently • Why shareable local content can outperform traditional real estate posts • How to turn social media attention into actual real estate conversations • Why consistency matters more than complicated content Just start. The time is passing anyway. Post the video. REAL SOUTH AGENTS brings you conversations with Realtors throughout the South who are building businesses differently, serving their communities, and sharing strategies you can actually put to work. If this episode helps you, share it with another agent who needs to hear it. Chapters 00:00 Introduction and guest background 01:14 Brandy's journey from law enforcement to real estate 04:24 Using social media to build her real estate brand 06:34 Pivoting from community content to real estate marketing 08:55 Creating simple, effective real estate videos 12:15 How social media attracts clients from different demographics 16:40 The algorithm's hunger for local content 18:34 Step-by-step guide to filming real estate videos 22:02 Repurposing content and maximizing reach 23:42 Using AI and questions to generate content ideas 27:08 Consistency and community engagement as growth strategies 31:02 Encouragement for new and struggling agents 33:42 Final tips and connecting with Brandy

What does the REAL REMAX merger actually mean for real estate agents? In this episode of the REAL SOUTH AGENTS Podcast, Jamie Knight sits down with Malcolm Lawson to break down what could happen next for REAL Broker agents, REMAX agents, and REMAX broker/owners following the REAL REMAX deal. We get into the conversations agents are already having — including some of the controversy surrounding the merger, concerns from longtime REMAX agents, what could change behind the scenes, and why this deal could create new opportunities for agents on both sides. Malcolm shares his perspective on how REAL's technology could potentially help REMAX brokerages streamline transaction management, reduce administrative costs, improve the agent experience, and increase profitability. We also discuss what may stay exactly the same for REMAX agents who don't want major changes to their businesses. For REAL Broker agents, we look at what adding the REMAX organization could mean for REAL's credibility, scale, industry influence, collaboration opportunities, and long-term growth. We also dive into the money side of the deal — including REAL stock, REAL Wallet, One Real Mortgage, REAL Title, revenue share, and the potential for agents to create additional streams of income. Connect with Malcolm on Instagram: https://www.instagram.com/next.gen.agent Connect with Malcolm on YouTube: https://www.youtube.com/@next-genagents7731 Connect with Jamie: www.Calendly.com/JamieKnight Follow The POD On Instagram: https://www.Instagram.com/REALSOUTHAGENTS Follow The POD On YouTube: www.YouTube.com/@REALSOUTHAGENTS How REAL Looks In Louisiana: https://youtu.be/x8N8qJB9ES8?si=EujYhrH6YDKVsPDN. Topics include: • What the REAL + REMAX merger means for agents • Why some REMAX agents are concerned about the deal • What could change for REMAX broker/owners • REAL Broker technology and transaction management • How REMAX agents could potentially benefit from REAL's technology • Additional income opportunities for agents • REAL Wallet, REAL Title and One Real Mortgage • Revenue share opportunities • What the merger could mean for REAL agents • The future of REAL Broker and REMAX • REAL stock and the long-term opportunity • Collaboration between REAL and REMAX agents • Why the two brands can remain separate while sharing resources behind the scenes Whether you're currently with REAL Broker, REMAX, or you're simply watching the changes happening across the real estate brokerage industry, this conversation gives you our perspective on what could come next. Subscribe to REAL SOUTH AGENTS for conversations with real estate agents, brokerage leaders, and top producers from across the South.

Last week, I had the unbelievable privilege of sitting down with the CEO of REAL Broker, Tamir Poleg. Tamir joined us LIVE on Zoom for our Real Broker Lafayette Office Meeting. So let's take a trip down the bayou, for a deep dive into the past, the present, and the future of REAL and the Real Estate business. I think you'll dig the trip! - Jamie Connect with Tamir Poleg: 📱 Instagram: https://www.instagram.com/tamirpoleg Hop on a call with Jamie: www.Calendly.com/JamieKnight Follow The POD On Instagram: https://www.Instagram.com/REALSOUTHAGENTS Follow The POD On YouTube: www.YouTube.com/@REALSOUTHAGENTS How REAL Looks In Louisiana: https://youtu.be/x8N8qJB9ES8?si=EujYhrH6YDKVsPDN

In this episode, Jamie Knight and Karen Cooper discuss how experienced real estate agents can transition out of active production while maintaining income, building a team, and preparing for retirement. They explore mindset shifts, practical steps, and the importance of community and consistency. Connect with Karen on Instagram: https://www.instagram.com/karen.w.cooper Empowering Women In Real Estate- Website: https://empoweringwomeninrealestate.com/ Listen to Karen's Empowering Women In Real Estate Podcast: https://open.spotify.com/show/4yBidPZA8dSv9nQjgSH8rP?si=2519bf8144d04bc5 Connect with Jamie: www.Calendly.com/JamieKnight Follow The POD On Instagram: https://www.Instagram.com/REALSOUTHAGENTS Follow The POD On YouTube: www.YouTube.com/@REALSOUTHAGENTS How REAL Looks In Louisiana: https://youtu.be/x8N8qJB9ES8?si=EujYhrH6YDKVsPDN. Key Topics The concept of being 'out of production' versus retired Mindset shifts needed to step back from active selling Practical steps to delegate and build a team The importance of consistency and community in real estate Alternative income streams for agents beyond transactions The role of referrals and residual income in planning retirement How to leverage social media without overcomplicating it Lessons learned from years of real estate experience Takeaways You can be out of active production but still generate income through team and referral strategies. A mindset shift is crucial to successfully step back from daily client work. Building relationships and trust with other agents can help delegate business effectively. Consistency in marketing and communication keeps your business alive without active selling. Sharing your journey and real-life stories builds authenticity and connection. Chapters 00:00 Introduction and guest background 01:07 Previous episodes and guest's real estate journey 02:01 What does 'out of production' really mean? 03:58 The mindset shift needed to step back from active selling 06:59 Building trust and delegating to other agents 09:49 Practical steps to hand off listings and clients 14:59 Lessons learned from years in the business 20:04 Using social media and content to stay visible 24:56 The importance of consistency and authenticity 30:04 Additional income streams and investment opportunities 36:01 Encouragement for experienced agents to share their knowledge Keywords real estate, out of production, team building, retirement, mindset, passive income, real estate strategies, agent success, real estate coaching, expansion team REAL Broker, Platinum Group Real Estate, REAL Broker Louisiana, Experienced agents, encore agents.