Advertise on podcast: Beyond the Rodeo

In this episode of Beyond the Rodeo, we sit down with Bear Pascoe—former NFL Super Bowl champion, rodeo athlete, and assistant rodeo coach at Cal Poly—to talk about mindset, resilience, and what it means to play the long game. Bear shares his journey from growing up in the Western industry to playing professional football, winning a Super Bowl championship, and making his return to rodeo. He opens up about the mental challenges of elite competition, the power of positive mindset, and why having the right team around you matters both in sports and in life. We also discuss the similarities between football and rodeo, how athletes can navigate setbacks, and why caring for both physical and mental health is essential for long-term success in and out of the arena.   About the Podcast Beyond the Rodeo is a podcast presented by Western Sports Foundation, an organization dedicated to supporting rodeo athletes in and out of the arena. Through mental health support, educational resources, crisis care, and more, Western Sports Foundation serves as a lifeline for Western athletes when they need it most. To learn more or get involved, visit wsf.org.

Fresh off a big win in Las Vegas, 2025 NFR Bull Riding Average Champion TJ Gray joins host Kaycie Timm for an honest conversation about momentum, mindset, and navigating the realities of life as a professional bull rider. TJ reflects on what clicked during his last year's NFR, the lessons learned through injury and recovery, and how faith, planning, and perspective shape his approach to the sport. From handling pressure on the biggest stage to redefining success beyond the scoreboard, this episode offers a thoughtful look at what it takes to sustain a career at the top level of rodeo. In this episode: Growing up in bull riding and chasing a lifelong goal Lessons learned between TJ's first and second NFR appearances Managing pressure, nerves, and expectations on rodeo's biggest stage The importance of preparation without overthinking The team behind the scenes: family, support systems, and sponsors Winning the NFR Bull riding Average and Top Gun Award Riding through injury and choosing long-term health About Western Sports Foundation Beyond the Rodeo is presented by Western Sports Foundation, a nonprofit dedicated to supporting the health and well-being of Western sports athletes. Through mental health resources, educational scholarships, crisis assistance, and more, WSF helps athletes navigate life in and out of the arena. Learn more or get involved at wsf.org.

Fresh off an unforgettable run in Las Vegas at the Wrangler National Finals Rodeo, 2025 PRCA Steer Wrestling World Champion Tucker Allen joins Kaycie to break down his journey to the gold buckle. Tucker shares how a late start in rodeo turned into a world title, the season-defining wins that set up his NFR run, and what it took to stay mentally sharp through highs, lows, and pressure-filled moments inside the Thomas & Mack. He also talks horsepower, hazing, camaraderie among bulldoggers, and how faith and preparation shape his approach to the sport. In this episode: • Tucker's unexpected path into bulldogging • The bet that started it all • Surviving the toughest steers at the 2025 NFR • Banker's speed, power, and the horse-sharing teamwork behind big wins • Mental performance, pressure, and learning to "quiet the mind" • Season highs, mid-summer struggles, and the run that changed everything • What's next for the reigning world champ Learn more about WSF and our support services for rodeo athletes at wsf.org.   

In this special pre-NFR episode, WSF Interim Executive Director Brit Harvey joins Kaycie to share everything Western Sports Foundation has planned for the 2025 National Finals Rodeo in Las Vegas. From athlete meet-and-greets at the YETI booth to youth development programming through Rodeo's Next Up, this episode covers it all. Later in the episode, WSF providers Katie Hollingsworth and Natasha McCann join the show to talk about the mental and physical foundations every athlete needs—plus what they'll be presenting to junior rodeo athletes during the Rodeo's Next Up Youth Conference. In this episode: • NFR Week: Happy Hours with YETI + autograph signings • YETI Booth location & athlete schedules • Rodeo's Next Up Youth Conference details • Mental performance fundamentals with Katie • Physical wellness & injury prevention with Natasha • Where to find WSF throughout Cowboy Christmas • How to get involved and support WSF Event & Resource Links: YETI Happy Hour Schedule: wsf.org/events-list-FuDSU/cocktails-for-cowboys Rodeo's Next Up Registration: wsf.org/events-list-FuDSU/rodeos-next-up-conference Western Sports Foundation: wsf.org War Party Ranch: warpartymovement.org Katie Hollingsworth / KRAVE Coaching: kravecoaching.learnworlds.com Natasha McCann / McCann Athletic Therapy: mccannathletictherapy.com

In this episode of Beyond the Rodeo, host Kaycie Timm sits down with bull rider Trey Holston, an athlete who continues to make his mark in both the PRCA and the PBR Team Series. After a grueling stretch marked by a broken back, a complicated scaphoid wrist break, and months of recovery, Trey returned to competition with fresh perspective and renewed drive. This year, he played a key role in helping the Carolina Cowboys secure the title of 2025 PBR Team Series Champions. He is also represented by Tough Draw Sports, an agency that supports his career development and brand partnerships. From the mental battle of injury to rediscovering confidence in the practice pen, Trey opens up about growth, gratitude, and the business side of building a modern rodeo career. His honesty, resilience, and belief in the future of Western sports make this conversation one every athlete and fan will want to hear. About Trey: Trey Holston is a professional bull rider competing in both the PRCA and the PBR Team Series, where he helped the Carolina Cowboys clinch the 2025 championship. A Kansas native, Trey rose through the junior and amateur ranks before qualifying for the NFR in his early twenties. Trey is represented by Tough Draw Sports and is passionate about using his platform to strengthen the Western lifestyle and the future of rodeo. About Western Sports Foundation: As a 501(c)3 non profit, Western Sports Foundation (WSF) is committed to providing an essential support system for Western sports athletes with health, wellness, and career resources. WSF's mission is to keep athletes safe, strong, and prepared for life during and after their competitive careers. Learn more at wsf.org.  

This week on Beyond the Rodeo, host Kaycie Timm sits down with professional steer wrestler Will Lummus. A native of Byhalia, Mississippi, Will is a two-time Reserve World Champion, the 2021 NFR Average Winner, and current world number one heading into the 2025 Wrangler National Finals Rodeo. With more than $1.8 million in career earnings, Will has built his reputation on consistency and precision. Outside the arena, he's helping shape the next generation of athletes as the head rodeo coach for Northwest Mississippi Community College. From competing through injury to mentoring young rodeo athletes, Will shares how mental toughness, hard work, and long-term perspective fuel both his own and his team's success. In this Episode: How Will battled through injury to finish the season ranked #1 in the world The mindset shift that helped him stop "backing off" Why mental strength matters just as much as physical skill in rodeo and in life Balancing the demands of competition and college coaching How he's preparing for another shot at a world title in Las Vegas Advice for young athletes on building resilience, focus, and financial stability Beyond the Rodeo is presented by Western Sports Foundation, supporting the health and well-being of rodeo athletes on and off the dirt. Learn more at wsf.org.

PRCA World Champion and Hall of Famer Cody Custer joins Kaycie to talk about faith, mentorship, and the lessons learned through a lifetime in rodeo. From his early years as a bull rider to his work as a teacher and mentor today, Cody shares how humility, discipline, and gratitude continue to guide his life beyond the arena. This year, he was recognized as WSF's 2025 Ted Wiese Memorial Award recipient, honoring his faith, mentorship, and dedication to the sport he loves. In this episode: • Building faith and focus through adversity • Why injury and recovery are part of the calling • Mentorship and being a positive representative of the sport • How discipline and work ethic translate to life beyond rodeo "Live in the moment. Love what you're doing. Take it all in—and be a good representative of what we're doing. It'll come back to you on the other side." — Cody Custer Plus: WSF Interim Executive Director Mai-Brit Harvey shares updates on upcoming events, including Peyton's Project Runway, the Las Vegas Charity Golf Tournament, and Rodeo's Next Up, presented in partnership with Las Vegas Events. 👉 Learn more about WSF's upcoming events at wsf.org/events-list-FuDSU  🎧 Listen to Beyond the Rodeo wherever you get your podcasts. Learn more about Western Sports Foundation at wsf.org  

Legendary barrel racer Lisa Lockhart joins us on Beyond the Rodeo to share stories from her incredibly successful pro rodeo career. As an 18-time National Finals Rodeo (NFR) qualifier, three-time NFR average champion, and the current WPRA all-time career earnings leader, Lisa's journey offers inspiration to rodeo fans and competitors of all ages. In this episode, Lisa opens up about her lifelong passion for horses and the competitive spirit she honed through sports, revealing the driving forces behind her success. With insights into her personal and professional life, Lisa recounts the pivotal role her husband plays in encouraging her rodeo dreams and how support from her family has been a cornerstone of her career. The life of a rodeo athlete is not for the faint-hearted, and Lisa provides a candid look into the sacrifices and triumphs that define that lifestyle. From the intense travel schedule to the dedication required for horse care, Lisa shares the strategies that have helped her balance the rigors of competition with family commitments. Listeners get an inside look at the unique challenges athletes face, from financial pressures to the unpredictability of animal performances, shedding light on the resilience required to thrive in this sport. Beyond the competition, Lisa reflects on the deep bonds she has formed with her horses and the rodeo community. Cherished memories of her equine partners illustrate the emotional connections that leave lasting legacies. Lisa also highlights the unwavering support of rodeo fans and the communal spirit of the Western lifestyle, where camaraderie and integrity are fundamental. This episode is a testament to the enduring spirit of the rodeo community and the inspirational stories that resonate far beyond the arena.

Pendleton Whisky Brand Heritage Director Tia Bledsoe joins us to share her wealth of experience in the tourism and hospitality industry. With a career spanning over two decades, Tia offers a unique perspective on how Pendleton has successfully stayed true to its Western roots while navigating the challenges of an ever-changing industry. Listen in as Tia recounts the brand's evolution from its origins to becoming a staple in the whisky market, thanks to its deep-rooted connections with rodeo and Western culture. We explore the vibrant intersection of spirits and Western sports, revealing the passion and community that fuel professional growth in these fields. The discussion also delves into how Pendleton Whisky has formed meaningful partnerships with organizations like the Western Sports Foundation, emphasizing the brand's dedication to supporting both the athletes and the traditions that define Western sports. As we navigate through the thrilling world of rodeo, we shine a light on the Pendleton Roundup's significant impact on the brand's identity. This episode encapsulates the spirit of community and authenticity that characterize Western sports, celebrating the shared values and dedication that keep these traditions alive. Join us for an inspiring conversation filled with stories of heritage, innovation, and community impact.

In this special edition of Beyond the Rodeo, director and screenwriter Kate Beecroft shares the inspiration behind her film "East of Wall," a project born from a three-year journey immersing herself in the lives of South Dakota horsewomen Tabatha and Porshia Zimiga. Kate's discovery of their genuine Western lifestyle led to a powerful narrative that blends professional acting with the true essence of ranch life. The film highlights the importance of horses in Tabitha's life, not only as a career but also as a source of therapy, while Porshia recounts the challenges and triumphs of her first acting experience, showcasing her talent beyond her skills as a barrel racer. Our conversation celebrates the authenticity of "East of Wall," a docu-fiction that stands out for its genuine portrayal of the Western lifestyle, particularly through the eyes of real-life ranchers. Tabitha's expertise as a horse trainer ensured that the film's equestrian scenes resonated with realism. Porshia's joy in performing alongside her horse adds a special touch to the film, highlighting the personal connections that elevate its authenticity and charm. Together, they bring to life the trials and triumphs of ranch life, offering viewers a fresh perspective on a timeless culture. We also turn our focus to the empowerment of women within the cowboy and rodeo spheres, spotlighting their strength and resilience through storytelling. "East of Wall" breaks down traditional stereotypes by showcasing women in roles that underscore their integral contributions to this rugged lifestyle. With a press tour on the horizon and an upcoming premiere in South Dakota, the anticipation for the film's impact is palpable.  Tune in to hear all about "East of Wall" and get tickets to see it in a theater near you on August 15.    Listener discretion advised: This episode and the film East of Wall contains expletives and may not be suitable for all audiences.

Discover how college rodeo is being transformed in our latest episode of Beyond the Rodeo, featuring Shelby Rasmussen. Raised in the rodeo scene with her father, rodeo entertainer Flint Rasmussen, Shelby's journey from collegiate competitor to college rodeo coach to her current role as Executive Director of Sales and Operations at Learfield College Rodeo makes her an expert in all-things college rodeo. Together, Kaycie and Shelby unpack how Shelby's experiences in the rodeo world have given her the insight to help redefine the landscape of Western sports at the collegiate level. Shelby shares the inside story of Learfield's game-changing initiatives in sponsorship sales, which aim to help coaches and athletes alleviate financial burdens, allowing them to focus on their sport. The conversation shines a light on the grassroots nature of rodeo athletes and the opportunities available to them during and after their college career. We discuss how enhanced VIP and hospitality experiences at rodeo events are capturing new audiences, including pivotal donors and sponsors, creating a crossover appeal with other sports and setting the stage for rodeo's future. As we address the challenges faced by college rodeo athletes, from limited resources to the unique demands of caring for animal partners, Shelby's insights reveal the critical role of collaboration among coaches and the importance of equipping student-athletes with professional development opportunities. Through personal stories and future aspirations, we emphasize the enduring values of rodeo culture, the importance of financial and professional support, and the transformative impact of increased brand investments. This episode is a testament to the commitment to fostering a thriving and sustainable environment for the next generation of rodeo stars.

Have you ever wondered if it's possible to chase rodeo dreams without having a background or family in the industry? If so, you won't want to miss this inspiring conversation with Miranda Reed, Miss Rodeo Sandhills title holder and 2025 Dancin' with the Rodeo Stars co-champion!  In this episode, Miranda shares her journey from comeptitive dance into the heart of the rodeo world and the profound impact of her platform, "Rope Your Dreams." She opens up about how a love for team roping ignited a spark that led her to embrace the life of a cowgirl, despite her city roots. Her background has not only enriched her rodeo experience but also fueled her determination to help others believe they, too, can pursue their dreams despite a non-traditional background. As the conversation unfolds, Miranda sheds light on the multifaceted role of a rodeo queen, one that goes far beyond the arena. The challenges of riding unfamiliar horses and delivering impromptu speeches are just the tip of the iceberg! Through touching stories from her time as a queen, Miranda illustrates how rodeo queens act as essential liaisons between the rodeo industry and the public, blending skill with public engagement to create meaningful connections and educational opportunities. We also navigate through the strategic intricacies of the rodeo industry, from the rigorous planning to financial hurdles that athletes often face. The episode also highlights the rodeo community's responsibility to sustain rodeo athletes, with added support from organizations like the Western Sports Foundation. 

Join us on Beyond the Rodeo as Kaycie sits down with Todd Bowman, a former bullfighter turned master silverworker, to unpack Todd's transition from the adrenaline-fueled world of bull fighting to the artistry of custom bits and spurs. Listen in as he recounts his early start in bullfighting, his ascent through the ranks, and the life-changing skydiving accident in 1998 that put a halt to his rodeo career. Despite severe injuries, Todd's unwavering determination and grit led him back to the rodeo, and ultimately through his transition to a new chapter of life.  Explore the thrilling worlds of bullfighting and skydiving, as Todd and Kaycie discuss the physical and mental challenges these high-adrenaline activities entail. We highlight the impact of repeated head trauma on memory and health, sharing personal experiences of concussions and Todd's skydiving mishap that required significant recovery and therpay. The conversation reveals a profound respect for the art and skill involved, drawing parallels between the instinctive skills required in skydiving with those needed to safely fight bulls and defend cowboys. Additionally, we delve into the unique challenges rodeo athletes face, touching on the financial realities and the cultural mentality of self-reliance. Finally, we explore life beyond rodeo and Todd's journey of transitioning to a new career. Todd shares his story of moving into the trucking industry before reigniting his passion for reining horses and discovering a talent for silverwork. We also discuss Todd's experience judging the 2025 Miss Texas Rodeo pageant, reflecting on the dedication and eloquence of young contestants. This episode is a testament to resilience, adaptation, and the power of planning for life's unexpected changes, highlighting the importance of embracing new paths with passion and drive.

In this compelling episode, Beyond the Rodeo host Kaycie Timm and Western Sports Foundation Executive Director Aubrey O'Quin delve into the inspiring yet tragic story of Ty Pozzobon, a celebrated bull rider whose life and legacy continue to influence the rodeo community's stance on mental health. Ty's mother, Leanne Pozzobon, and Tanner Byrne, president of the Ty Pozzobon Foundation, join us to share their story and how the tragedy of Ty's passing has influenced mental health and safety in rodeo. Leanne and Tanner explain how Ty's story has become a catalyst for change, fostering awareness around mental health and safety in rodeo, and share how the Ty Pozzobon Foundation is helping lead the charge for supporting mental health among rodeo athletes. This episode also highlights the impact Ty's story had in developing the resources now available through Western Sports Foundation. Aubrey shares a firsthand account of WSF's transition from Rider Relief Fund, which focused on financial support for rodeo athletes, into a broad organization that provides vital resources to ensure athletes have access to mental health care and much more. Together, Leanne, Tanner, and the WSF team celebrate the power of community and resilience within the rodeo community, as they reflect on the profound impact of Ty's life and the inspiring movement towards mental health awareness in the rodeo community. Join us in honoring Ty's legacy by championing mental health awareness and ensuring that no one feels alone in their journey. Listen in to understand how we can collectively work towards a safer and more supportive rodeo community.   Resources and Support: Ty Pozzobon Foundation  Western Sports Foundation Mental Health Resources If you or someone you love is struggling with thoughts of suicide, please dial 988 or National Suicide Hotline @ 800-273-8255 or Text 'Home' to 741741.

On episode 28 of Beyond the Rodeo, Keith Mundee of American Hat Co. shares all about the mission and history behind Positive Times, a symbol that has become synonymous with the company he leads. As he shares about his own career progression, Keith pays tribute to the late Keith Maddox, whose leadership philosophy of doing the next right thing profoundly influenced both Keith himself and the company. Through engaging anecdotes, discover how Mr. Maddox's example of leading with integrity and allowing room for growth shaped the enduring success and community-focused culture of American Hat. In our discussion, we also highlight the resilience and tenacity of Keith and Susan Maddox, who revitalized American Hat Company after acquiring it during a challenging period. Their journey from overcoming financial hurdles to battling natural disasters embodies the cowboy spirit and unwavering commitment to positivity and collaboration. Discover how their dedication to quality craftsmanship, exemplified by the intricate production process at American factory, has solidified the company's reputation.  Listen in as we explore how Mr. Maddox's legacy brought forth the "Positive Times" initiative. Originally the Maddox family's cattle brand, Positive Times (+x) evolved into a mission to spread positivity in the months following Mr. Maddox's death and the challenging times of COVID-19. Through this conversation, we underscore the importance of maintaining a positive mindset and its impact on business, leadership, and personal challenges. Keith also shares how these principles have touched lives, aiming for significance over mere success. Finally, this episode unveils the Positive Times Project, a Western Sports Foundation initiative presented American Hat Company that seeks to highlight individuals who embody the spirit of Positive Times. To learn more about the Positive Times Project or nominate someone you know who lives out the Positive Times mindset, visit wsf.org/positive-times-project.