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LTK Creators Ty Hill and Becky Hillyard (Cella Jane) share two very different paths to creator success, from breaking through as a newer creator to evolving a content business over more than a decade. First, Ty joins Amber during New York Fashion Week to share the “lock in” mindset that transformed her approach to content creation, how she turned consistency and strategy into meaningful growth, and why she ultimately left a 15-year career in banking to become a full-time creator. Then, from LTK Con, Becky reflects on 12 years of growing Cella Jane from a blog into a creator business with 1.7 million Instagram followers. She shares why adapting to new platforms and content formats has been critical to her longevity, how she approaches repurposing content, and why letting go of likes and views helped unlock a new stage of growth. From breaking through to staying relevant, Ty and Becky offer two perspectives on what it takes to find success and longevity in the creator economy. LTK for Creators LTK for Brands Learn more about More To Say Watch on YouTube Follow and shop Amber's LTK Follow Amber on Instagram Connect with Amber on LinkedIn Follow Ty on Instagram Follow and shop Ty’s LTK Follow Becky on Instagram Follow and shop Becky's LTK Hosted on Acast. See acast.com/privacy for more information.

What happens when you bet on yourself before anyone else believes in you? LTK Creator and entrepreneur Allie Eklund joins Amber on this week’s episode to share how she turned her passion for content creation into a thriving business. From walking away from corporate banking to landing major brand partnerships and tripling her income in just six months, Allie shares the lessons behind her decade-long career. Plus, she gets candid about dating as a successful woman, navigating relationships with men who wanted her to give up her career and building a life on her own terms. LTK for Creators LTK for Brands Learn more about More To Say Watch on YouTube Follow and shop Amber's LTK Follow Amber on Instagram Connect with Amber on LinkedIn Follow Allie on Instagram Follow and shop Allie’s LTK Follow Allie on TikTok Hosted on Acast. See acast.com/privacy for more information.

Creator marketing is no longer just a tactic. It’s becoming a core part of how the world’s biggest retailers reach consumers, build relevance and drive commerce. Recorded from LTK Con 2026, Amber sits down with Pat Burke, VP of Media at Target, to discuss how Target is building for the future of creator commerce and why creators have become an integral part of its media strategy. Pat shares how Target evolved its approach from a one-size-fits-all creator program to a more sophisticated strategy built around the distinct needs of creators, including the launch of Target Ambassadors with LTK. They also unpack what makes creator content effective today, why relevance and authenticity matter more than ever, and how Target thinks about matching the right creator, audience and product rather than simply pursuing scale. Plus, Pat shares what Target has learned about moving at the speed of culture, the growing opportunity at the intersection of creators and retail media, and how Target Beauty Studio is bringing creator-led discovery into one of retail’s most influential categories. Tune in for a look inside how one of the world’s largest retailers is rethinking media, content and creator partnerships for what comes next. LTK for Creators LTK for Brands Learn more about More To Say Watch on YouTube Follow and shop Amber's LTK Follow Amber on Instagram Connect with Amber on LinkedIn Connect with Pat on LinkedIn Follow Target on LTK Follow Target on Instagram  Follow Target on TikTok Hosted on Acast. See acast.com/privacy for more information.

Before Inthefrow became one of fashion's most recognizable blogs, Victoria Magrath was completing a PhD in fashion consumer behavior—researching mobile commerce before most people believed shopping on a phone would become the norm. On this episode of More To Say, Amber sits down with Victoria to discuss building trust in the creator economy, staying authentic through every stage of a career, and the lessons she's learned launching her beauty brand, byfrow. Together, they explore why founder-led content is reshaping marketing, how community fuels long-term brand growth, and why embracing your authentic self is one of the greatest competitive advantages in business. Exclusive More To Say Offer More To Say listeners can receive 15% off byfrow with code BYFROWXLTK15. The offer is valid from July 28 through midnight August 4 (UK BST) and is available in byfrow shipping regions (UK/EU). One use per customer, with no minimum spend. The code is non-transferable and cannot be combined with any other coupons or offers. LTK for Creators LTK for Brands Learn more about More To Say Watch on YouTube Follow and shop Amber's LTK Follow Amber on Instagram Connect with Amber on LinkedIn Follow Victoria on Instagram Follow and shop Victoria's LTK   Follow byfrow on Instagram Follow and shop byfrow on LTK Hosted on Acast. See acast.com/privacy for more information.

What does it take to turn trust into a business? On this episode of More to Say, Amber sits down with Sarah Tankel Ellis, Co-founder of We Are Twinset and WAT THE BRAND, to explore how she and her longtime business partner transformed a fashion blog into a thriving creator business and a successful fashion brand. Sarah shares why community has always been their greatest competitive advantage, how listening to their audience led to the launch of WAT THE BRAND, and why engagement matters far more than follower count when building lasting influence. Together, Amber and Sarah discuss what today's creators and brands often get wrong, how to build an owned audience that grows with you, and why authenticity remains the foundation of long-term success. Whether you're a creator, founder, or marketer, this conversation is a reminder that trust isn't just something you earn. It's something you can build a business around. LTK for Creators LTK for Brands Learn more about More To Say Watch on YouTube Follow and shop Amber's LTK Follow Amber on Instagram Connect with Amber on LinkedIn Follow Sarah on Instagram Follow We are Twinset on Instagram Follow and shop We are Twinset on LTK   Follow and shop WAT THE BRAND on LTK Follow WAT THE BRAND on Instagram  Hosted on Acast. See acast.com/privacy for more information.

This week, Amber welcomes LoveShackFancy founder Rebecca Hessel Cohen to talk about building one of fashion’s most recognizable lifestyle brands from the ground up. Rebecca shares how LoveShackFancy started with a bridesmaid dress she designed for her own wedding while working as a fashion editor at Cosmopolitan, and how that side project evolved into a global brand with 27 immersive retail stores, cult-favorite collaborations, and a devoted multi-generational community. Amber and Rebecca get into the evolution of retail, growing a brand through creators and community, why collaborations have become one of LoveShackFancy’s biggest growth drivers, and how Rebecca balances creativity with scaling a rapidly growing business.They also talk motherhood, raising daughters in New York City, working alongside family, and why staying creatively inspired is Rebecca’s most important job as a founder. From trunk shows in the Hamptons to viral collaborations, Rebecca shares how she’s built LoveShackFancy into far more than a fashion brand, but a world people want to be part of. LTK for Creators LTK for Brands Learn more about More To Say Watch on YouTube Follow and shop Amber's LTK Follow Amber on Instagram Connect with Amber on LinkedIn Follow Rebecca on Instagram Shop LoveShackFancy on LTK  Follow LoveShackFancy on Instagram Follow LoveShackFancy on TikTok Hosted on Acast. See acast.com/privacy for more information.

AI is moving faster than most people can keep up with. So what does it actually mean for creators, brands, and the future of work? In this solo episode of More to Say, Amber shares what she learned after spending time with some of the top leaders in artificial intelligence and how it applies to creators and brands right now. From how AI is transforming business and marketing to why creators are becoming the trust layer of the internet, this episode breaks down what you need to know and how to navigate what comes next. Amber shares a grounded perspective on using AI as a tool for automation, efficiency, and better decision making, without losing what makes you human. If AI feels overwhelming, this episode will help you cut through the noise and focus on what actually matters. LTK for Creators LTK for Brands Learn more about More To Say Watch on YouTube Follow and shop Amber's LTK Follow Amber on Instagram Connect with Amber on LinkedIn Hosted on Acast. See acast.com/privacy for more information.

Blake Evin Rayfield went from posting for fun to building a powerhouse business in under a year. Amber sits down with Blake to unpack the strategies she used to grow her audience from a handful of followers to thousands and turn that influence into real income. Blake shares her journey from Indiana University to fashion school in New York, how she built a loyal, engaged community, and the tools, automations, and content strategies that helped her triple her income in just one month. She also shares the lessons she learned along the way, including trusting yourself, protecting your brand, and leaning on the friendships and support systems that make success possible. This episode is packed with tactical advice for creators and entrepreneurs looking to scale, build trust, and break out in today’s creator economy. LTK for Creators LTK for Brands Learn more about More To Say Watch on YouTube Follow and shop Amber's LTK Follow Amber on Instagram Connect with Amber on LinkedIn Follow Blake on LTK Follow Blake on Instagram  Follow Blake on TikTok Hosted on Acast. See acast.com/privacy for more information.

Courtney Cook is a high school English teacher and mom of four who never expected her teacher lunches to turn into a viral phenomenon. Then her stuffed sweet potato hit the For You Page, racked up millions of views, and turned her into one of TikTok’s most beloved food creators. Amber sits down with Courtney to talk about the viral moment that changed everything, navigating sudden internet fame, big sister energy, and how comfort food has helped her build an online community. Plus, Amber and Courtney recreate the sweet potato that broke the internet and unpack how the recipe turned into a cultural moment.  LTK for Creators LTK for Brands Learn more about More To Say Watch on YouTube Follow and shop Amber's LTK Follow Amber on Instagram Connect with Amber on LinkedIn Follow Courtney on LTK Follow Courtney on TikTok Follow Courtney on Instagram Hosted on Acast. See acast.com/privacy for more information.

In this solo kickoff to 2026, Amber pulls together the biggest shifts she saw in 2025 and what they mean for creators, brands, and consumers in the year ahead. From the end of experimental creator marketing to an internet flooded with AI content, she explains why 2026 is a breakout year for direct-to-consumer brands and what it takes to build something that actually lasts in a low-trust environment. Amber breaks down three core themes: the democratization of creator marketing (including LTK’s decision to kill SaaS fees and open its full brand platform and data for free), the shift to owned audiences and human-led communities, and why AI is a tailwind, not a replacement, for human creators. Along the way, she shares key lessons from 2025, how AI can help boost productivity, and a candid Q&A drawn from your questions about business, family, and life online. LTK for Creators LTK for Brands Learn more about More To Say Watch on YouTube Follow and shop Amber's LTK Follow Amber on Instagram Connect with Amber on LinkedIn Hosted on Acast. See acast.com/privacy for more information.

This week, Amber welcomes creator and reality TV star Ciara Miller for a candid conversation about turning reality TV fame into a lasting community. Ciara shares her honest perspective on stepping away from nursing, betting fully on herself as a creator, and navigating the pressure of life in and between TV seasons. She opens up about burnout, staying grounded, and how she is intentionally building a more connected, reachable audience beyond the screen. From using storytelling over selling to creating consistency in an unpredictable career, this is a thoughtful conversation about pivoting with purpose and building a sustainable business after reality TV. WE DISCUSS: (2:50) Unconventional Career Path and Philosophy(4:08) Leaving Nursing for a Creator Career(7:25) Turning Reality TV Fame into a Lasting Community(14:20) Ciara's Hot Tips for Creators and Future Dreams LTK for Creators LTK for Brands Learn more about More To Say Watch on YouTube Follow and shop Amber's LTK Follow Amber on Instagram Connect with Amber on LinkedIn Follow and shop Ciara's LTK Follow Ciara on Instagram Follow Ciara on TikTok Hosted on Acast. See acast.com/privacy for more information.

This week, Amber is joined by Love Island USA standout and rising lifestyle creator Kaylor Martin! Kaylor opens up about life after the villa - from navigating sudden fame and brand deals to building an online community through authenticity and consistency. She shares how she’s using LTK to grow her business, selecting partnerships that feel true to who she is, and staying grounded while figuring out her next chapter. This is a candid conversation about capitalizing on opportunity, staying true to yourself, and building a sustainable business beyond reality TV.  WE DISCUSS: (2:42) The Unexpected Transition: Life Immediately After Love Island(5:00) From Virality to Longevity: Building a Consistent Online Presence(7:25) The Power of Authenticity and Engaging Fans (10:31) Choosing Authentic Brand Partnerships(13:12) Navigating the Creator Economy with a Strong Support System(17:57) Authenticity, Growth, and No Regrets LTK for Creators LTK for Brands Learn more about More To Say Watch on YouTube Follow and shop Amber's LTK Follow Amber on Instagram Connect with Amber on LinkedIn Follow and shop Kaylor's LTK Follow Kaylor on Instagram Follow Kaylor on TikTok Hosted on Acast. See acast.com/privacy for more information.

In this episode of More to Say, Amber Venz Box chats with Danielle Carolan and Brooke Miccio, the duo behind Gals on the Go, about their journey from college friends to creators building a thriving online community. They dive into the evolution of their podcast, the power of original content, and how they engage with their audience beyond the mic. From hosting live shows, navigating personal growth, and hiring their first full-time team member, Danielle and Brooke share candid insights on creating content that resonates and building a loyal community along the way. WE DISCUSS: (02:15) How Danielle & Brooke Met and Started Gals on the Go(05:08) From College Friends to Podcast Creators(09:22) Building an Online Community That Resonates(13:45  Live Shows & Events(18:30) Navigating Personal Growth and Business Decisions(22:10) Hiring Their First Full-Time Team Member(26:05) Creating Content That Connects with Your Audience(30:50) Personal Insights(40:30) Rapid Fire Questions  LTK for Creators LTK for Brands Learn more about More To Say Watch on YouTube Follow and shop Amber's LTK Follow Amber on Instagram Connect with Amber on LinkedIn Follow and shop Brooke’s LTK Follow and shop Danielle’s LTK Follow Brooke on Instagram Follow Danielle on Instagram  Follow Brooke on YouTube Follow Danielle on YouTube Hosted on Acast. See acast.com/privacy for more information.

Today’s episode is the continuation of the special two-part series from LTK Con, featuring conversations with incredible LTK creators. This time, host, Amber Venz Box, is joined by Hayden Cohen, known as the aspiring Real Housewife of Instagram and host of the podcast “A Lot of You Have Been Asking,” and Lilliana Vazquez, an Emmy-winning TV host, fashion and lifestyle creator, and this year’s official LTK Con host. Together, Lilliana and Hayden dive into what it means to show up authentically, grow trust with an audience, and turn influence into meaningful impact. Their conversation blends industry insight with laugh-out-loud moments, capturing the energy of LTK Con and offering a candid look at what it really takes to thrive in the creator economy. WE DISCUSS: (4:10) Hayden’s Viral Start (05:43) Building a Community Through Authenticity(08:44) Navigating the Challenges of Content Creation(12:13) The Power of Video & Consistency(24:11) The Power of Consistency and Teamwork(25:30) Lilliana’s LTK Journey (29:32) Shifting to a Service-Based Mindset(31:55) Building Trust Through Valuable Content(32:21) Fun Rapid Fire Questions and Personal Insights LTK for Creators LTK for Brands Learn more about More To Say Watch on YouTube Follow and shop Amber's LTK Follow Amber on Instagram Connect with Amber on LinkedIn Follow and shop Lilliana’s LTK Follow and shop Hayden’s LTK Follow Lilliana on Instagram Follow Hayden on Instagram  Hosted on Acast. See acast.com/privacy for more information.

Recorded at LTK Con 2025, this episode of More to Say brings together two powerhouse creators: Brittany Sjogren (@loverlygrey) of Loverly Grey, known for her fashion and lifestyle content and her knack for mixing affordable and luxury style, and Jen Reed (@thesisterstudioig) of The Sister Studio, known for her approachable, stylish finds and proving that dressing well doesn’t always mean spending a lot.  Together, Brittany and Jen share their insights on building engaged communities, growing influence, and creating meaningful connections with their audiences. They provide a masterclass in creator commerce, community-building, and leadership, offering both inspiration and actionable advice for anyone looking to grow their business, engage authentically, and make a lasting impact. WE DISCUSS: (00:00) Brittany Sjogren: The Power of Reels and Community Engagement(02:31) Insights from LTKCon: Creator Collaboration and Growth(05:38) Navigating Social Media Metrics and Creator Mindset(08:12) Building a Strong Community and Effective Content Strategy(11:09) The Importance of Authenticity in Content Creation(13:58) The Role of Gifting and Product Seeding in Influencer Marketing(19:20) Strategies for Growth and Overcoming Challenges(25:16) Creating a Connection with Your Audience(27:57) The Journey from Creator to Entrepreneur(33:41) Jen Reed: Finding Balance in Business and Personal Life(36:27) Giving Back to the Community(38:57) Advice for Aspiring Creators(42:06) The Future of Content Creation and Trends LTK for Creators LTK for Brands Learn more about More To Say Watch on YouTube Follow and shop Amber's LTK Follow Amber on Instagram Connect with Amber on LinkedIn Follow and shop Brittany’s LTK Follow and shop Jen’s LTK Follow Brittany on Instagram Follow Jen on Instagram  Hosted on Acast. See acast.com/privacy for more information.