1746790951
The Six-Figure Doula: For career birth workers building sustainable, high-income businesses

Advertise on podcast: The Six-Figure Doula: For career birth workers building sustainable, high-income businesses

Rating
★★★★★
5
from
37 reviews
This podcast has
141 episodes
Language
English
Publisher
Lisa Villani
Explicit
Yes
Date created
2024/05/16
Latest episode
2026/10/20
Average duration
29 min.
Release period
8 days

Description

For the doula or perinatal pro who knows this work changes lives and deserves to pay well. For the woman who’s done undercharging, overgiving, and second-guessing herself. For the one who’s ready to build a sustainable, profitable business without selling her soul or burning herself out. On The Six Figure Doula Podcast, we talk about the conversations most doulas avoid: Money, pricing, and premium offersSales without pressure, manipulation, or bro-marketingBuilding visibility & magnetic marketing that actually attracts aligned clientsLeadership, identity, and the mindset shifts required to growSimplifying your business instead of piling on more noiseThis isn’t a podcast about doing more. It’s about doing less- better. You won’t find hustle culture here.You won’t find watered-down social media advice or “try this trend” strategies.And you definitely won’t find permission to stay small. You’ll find honest reflections, real sales strategy, and direct conversations about what it actually takes to become a booked-out, confident, well-paid doula. This podcast is for you if: You want premium clients who respect your workYou’re ready to sell with integrity and certaintyYou’re done explaining or justifying your pricesYou want freedom, not chaos disguised as “passion”You’re all-in on building something that lastsIf you’re looking for comfort, this isn’t it.If you’re looking for clarity, conviction, and a business that supports your life-you’re in the right place. Welcome to The Six Figure Doula Podcast. Let’s build something real.

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Check latest episodes from The Six-Figure Doula: For career birth workers building sustainable, high-income businesses podcast


119. I Interviewed a Doula. Ten Minutes In, I Wanted Off the Call: How Mothers Buy {Part 3}
2026/10/20
I recently interviewed an overnight postpartum doula for my upcoming birth. And within 10 minutes, I was already looking for a way to get off the call. Here's the kicker: I was a READY-TO-BUY client. I knew I wanted support. I had the budget. I was actively looking to hire someone. And somehow, I walked away with more questions than answers. In this episode of The Six Figure Doula Podcast, I'm taking you behind the scenes of a real consultation that revealed some of the biggest mistakes doulas make when trying to get hired. Inside this episode, we're unpacking: Why your credentials aren't nearly as compelling as you think they are.The difference between being flexible and being completely directionless.How to make confident recommendations without being pushy or compromising autonomy.Why unclear booking processes and weak boundaries create hesitation.What I wish this doula had done differently (and how YOU can apply it to your next consultation).Because here's the uncomfortable truth: You can be an incredible doula and still be really bad at getting hired. And if you're constantly trying to accommodate everyone, answer every question, and let mothers lead the entire consultation, you might actually be making it HARDER for them to say yes. Your clients aren't hiring you to become another thing they have to manage. They're hiring you because they want to feel supported. It's time your sales conversations reflected that. 🎧 Hit play for another episode in my How and Why Mothers Buy series. Think you need more doula leads? Think again. In this FREE, interactive live masterclass, I’m showing you how to attract the RIGHT mothers, turn inquiries into meaningful conversations, and convert more consultations into signed contracts. You'll walk away with an actionable plan to book your next 3 doula clients in 30 days- without posting nonstop, chasing leads, or feeling salesy. Limited seats. No replay. Save your spot! Love being a doula..but tired of unpredictable income? If growing your business still means taking more births, working more overnights, or hoping the next referral comes through, there’s a better way. Imagine consistent private-pay clients, predictable $10K months, and a business that builds wealth for your family without requiring more and more of you. ⬇️ START HERE ⬇️ LIVE Training: Book Your Next 3 Doula Clients in 30 Days FREE: 3 Must-Ask Consult Questions to Book Yourself Out Come say hi on IG Learn more about Six Figure Doula
118. The Mothers Who Need You Most Aren't Even Looking for a Doula: How Mothers Buy {Part 2}
2026/10/13
I had the big Italian family. The supportive husband. The retired mother. The plan. And I STILL found myself navigating some of the darkest days of my life after having my son. Here's the kicker: Hiring a postpartum doula wasn't even on my radar. In Part 2 of How & Why Mothers Buy, I'm getting incredibly vulnerable about my first postpartum experience, the mental health struggles I never saw coming, and why I'm approaching support VERY differently as I prepare to welcome another baby. But this isn't just a postpartum story. It's a marketing wake-up call for every doula wondering why more mothers aren't inquiring. Because what if your ideal clients aren't saying no to your services? What if they don't even know they should be considering them? We're unpacking the psychology of buyer awareness, why your educational content might not be converting, and how to create marketing that makes the RIGHT mothers stop scrolling and think, "Holy shit. She's talking to me." If you're tired of posting your availability, explaining your packages, and wondering where your next client is coming from, you NEED this conversation. 🔥 Ready to turn more of the right mothers into paying clients? Join me for my FREE live masterclass, Book Your Next 3 Doula Clients in 30 Days. We're getting hands-on with the strategies that turn attention into conversations and conversations into signed contracts. Limited seats. No replay. Save your free seat here. Think you need more doula leads? Think again. In this FREE, interactive live masterclass, I’m showing you how to attract the RIGHT mothers, turn inquiries into meaningful conversations, and convert more consultations into signed contracts. You'll walk away with an actionable plan to book your next 3 doula clients in 30 days- without posting nonstop, chasing leads, or feeling salesy. Limited seats. No replay. Save your spot! Love being a doula..but tired of unpredictable income? If growing your business still means taking more births, working more overnights, or hoping the next referral comes through, there’s a better way. Imagine consistent private-pay clients, predictable $10K months, and a business that builds wealth for your family without requiring more and more of you. ⬇️ START HERE ⬇️ LIVE Training: Book Your Next 3 Doula Clients in 30 Days FREE: 3 Must-Ask Consult Questions to Book Yourself Out Come say hi on IG Learn more about Six Figure Doula
117. How Mothers Buy: I’m Hiring a Doula Again. And Everything I Thought Mattered… Doesn’t {Part 1}
2026/10/06
I’m sitting there as the mother making the buying decision. And I’m noticing everything. What makes me lean in. What makes me pull away. What makes me trust someone. What makes me feel like I’m being sold to. What makes me start picturing this woman at my birth…and what immediately tells me she’s probably not my person. And the biggest realization? Almost NONE of the things I thought would matter to me are actually determining who I want to hire. In this episode, I’m breaking down what interviewing doulas for my own homebirth is teaching me about how women actually choose their doula- and why the things you think are selling your services might not be the things making the buying decision at all. We’re talking about why emotional intelligence matters more than memorizing the “perfect” sales script, and the difference between knowing a sales framework…and becoming so damn good at it that you can stop staring at your feet and actually dance. Because the best sales conversations aren’t about convincing someone that your package is worth the money. They’re about understanding the human being sitting across from you well enough to know what she actually needs, and whether you’re the right person to give it to her. And that level of skill changes more than your close rate. It changes how you structure your offers, recognize opportunities for continuity, confidently recommend premium support, increase the lifetime value of a client, and build a business that doesn’t require you to take more and more births just to make more money. And if your business feels harder than it should right now, I want to help you figure out why. Take my Doula Business Bottleneck Assessment. Tell me what’s happening, where you’re getting stuck, and what you’re working toward. I’ll personally review your answers, and then I’ll schedule a free 20-minute call with you to look at where your business is leaking clients. Positioning. Visibility. Conversations. Consults. Follow-up. Your offer. Your business model. Something is creating the bottleneck. Let’s freakin' find it. Take the Doula Business Bottleneck Assessment now. Think you need more doula leads? Think again. In this FREE, interactive live masterclass, I’m showing you how to attract the RIGHT mothers, turn inquiries into meaningful conversations, and convert more consultations into signed contracts. You'll walk away with an actionable plan to book your next 3 doula clients in 30 days- without posting nonstop, chasing leads, or feeling salesy. Limited seats. No replay. Save your spot! Love being a doula..but tired of unpredictable income? If growing your business still means taking more births, working more overnights, or hoping the next referral comes through, there’s a better way. Imagine consistent private-pay clients, predictable $10K months, and a business that builds wealth for your family without requiring more and more of you. ⬇️ START HERE ⬇️ LIVE Training: Book Your Next 3 Doula Clients in 30 Days FREE: 3 Must-Ask Consult Questions to Book Yourself Out Come say hi on IG Learn more about Six Figure Doula
116. It’s Never Been Easier to Build a Doula Business- So What’s Stopping You? With Lisa Sykes
2026/09/29
This conversation with Lisa Sykes went somewhere I didn’t expect- and honestly, somewhere I needed it to go. Lisa has spent 15 years in the birth world, evolving from an in-person doula into a mentor, educator, entrepreneur and powerful voice for birth workers who refuse to shrink their ambition. But this episode is about so much more than building a doula business. We talk about leaving the life that looks “good enough” when you know there’s something more for you. We talk about why building a business might actually be simpler than we make it—and how fear of being seen, judged, rejected or looking cringe keeps so many incredible doulas invisible. We talk about the instant-gratification culture that has convinced entrepreneurs that something must be wrong when success takes time. We talk about mentorship, taking audacious risks, refusing to stay capped, building a mission big enough that other people’s opinions stop f*****g mattering—and why Lisa believes the opportunities available to doulas today are bigger than ever. And then we land somewhere I haven’t stopped thinking about: Gratitude and desire can exist at the same time. You can love the business you’ve built and want to evolve it. You can be deeply present for your family and still be wildly ambitious. You can be proud of how far you’ve come without pretending you’re done becoming. You can be grateful as f**k for this life… and still want more. If you’ve been questioning whether your ambition makes you selfish, wondering whether you should just be satisfied with where you are, or feeling afraid to take up more space in your business- this conversation is for you. Connect with Lisa over on instagram at @lisasykesonline  Love being a doula..but tired of unpredictable income? If growing your business still means taking more births, working more overnights, or hoping the next referral comes through, there’s a better way. Imagine consistent private-pay clients, predictable $10K months, and a business that builds wealth for your family without requiring more and more of you. ⬇️ START HERE ⬇️ LIVE Training: Book Your Next 3 Doula Clients in 30 Days FREE: 3 Must-Ask Consult Questions to Book Yourself Out Come say hi on IG Learn more about Six Figure Doula
115. Doula Packages That Sell Themselves (on repeat) *BONUS EPISODE*
2026/09/19
🎟️ Register FREE for The Six Figure Doula Booking Engine through the link in the show notes and be in the room LIVE Tuesday, September 22 at 2 PM ET. What if the next level of your doula business has less to do with finding MORE clients…and more to do with what happens after the right woman finds you? Because if your current business model looks like: Find client → serve client → finish → replace client → repeat forever… we need to talk. Especially if you’re an established doula who already has the experience, testimonials, referrals, reputation and skills- but your income still feels way too dependent on constantly finding the next pregnant woman. In this episode of The Six Figure Doula Podcast, I’m challenging some of the most common advice doulas have been given about packages, pricing, and how we structure our businesses. We’re talking about the difference between simply having a bunch of services someone can buy…and intentionally building a business where your offers actually work together. I’m also sharing a client example that completely changes the way I want you thinking about childbirth education, your signature support, and what can happen when you stop treating every offer like its own little island. Because you’re not a beginner anymore. Your business shouldn’t still feel like it starts over at $0 every damn month. And if you know you're ready for that next level income- I REALLY want you with me LIVE Tuesday, September 22 at 2 PM ET for my completely FREE masterclass: ***BUILD YOUR SIX FIGURE DOULA BOOKING ENGINE*** This episode is one piece of the conversation. Tuesday, I’m showing you the whole freakin' engine. How the right women find you. How your messaging creates demand. How you turn visibility into actual conversations. How you pre-sell before the consultation. How you lead the sales conversation. How you handle hesitation and objections. How you follow up. And how you create your OWN rooms and opportunities so your business isn't entirely dependent on Instagram behaving or someone remembering to refer you this month. This is for the established, boots-on-the-ground doula who is already damn good at supporting families- and is ready to build a business capable of creating predictable clients, repeatable revenue, and more money without automatically adding more births, nights, weekends and physical hours. And as I’m recording this? There are only 7 spots remaining. If you've been thinking about joining me, this is your sign to stop thinking about it. 🎟️ Register FREE for The Six Figure Doula Booking Engine through the link in the show notes and be in the room LIVE Tuesday, September 22 at 2 PM ET. You’ve already built the skills to become a damn good doula. Now let’s make the business as good as you are. Think you need more doula leads? Think again. In this FREE, interactive live masterclass, I’m showing you how to attract the RIGHT mothers, turn inquiries into meaningful conversations, and convert more consultations into signed contracts. You'll walk away with an actionable plan to book your next 3 doula clients in 30 days- without posting nonstop, chasing leads, or feeling salesy. Limited seats. No replay. Save your spot! Love being a doula..but tired of unpredictable income? If growing your business still means taking more births, working more overnights, or hoping the next referral comes through, there’s a better way. Imagine consistent private-pay clients, predictable $10K months, and a business that builds wealth for your family without requiring more and more of you. ⬇️ START HERE ⬇️ LIVE Training: Book Your Next 3 Doula Clients in 30 Days FREE: 3 Must-Ask Consult Questions to Book Yourself Out Come say hi on IG Learn more about Six Figure Doula
114. A $10K Doula Month Means Nothing If You Can’t Repeat It
2026/09/15
I want you with me LIVE on September 22 at 2 PM ET for my FREE masterclass: THE SIX FIGURE DOULA BOOKING ENGINE You want to hit a $10K month in your doula business. Or maybe you’ve gotten close enough to know you’re capable of it. But then the calendar turns over…and you’re right back to wondering: Where the f*ck are my next clients coming from? That’s the problem we’re talking about in this episode. Because the goal isn’t one great month. It’s understanding your business well enough to know why it happened, and how to intentionally create it again. I’m taking you back to the season when I was bringing in around $2K/month, working constantly, obsessing over Instagram, tweaking my website, downloading freebies, learning funnels and convincing myself I just needed MORE visibility. I didn’t. I was working my butt off trying to fix the wrong problem. And I see established doulas doing the exact same thing today. In this episode, we’re talking about why more content doesn’t automatically mean more clients, how to identify where women are actually getting stuck on their way to hiring you, why referrals alone will never give you true predictability, and the difference between creating content and creating clients. Because you don’t need 97 more marketing ideas. You need to understand your engine. And if this episode hits a nerve, I want you with me LIVE on September 22 at 2 PM ET for my FREE masterclass: THE SIX FIGURE DOULA BOOKING ENGINE I’m teaching you how to turn inconsistent inquiries into a predictable pipeline of private-pay clients by understanding the entire path: Create demand → Start conversations → Pre-sell before the call → Lead better consultations → Handle objections + follow up → Create your own rooms. This is for the established, boots-on-the-ground doula who is already damn good at the work—but is DONE crossing her fingers every month hoping referrals, Instagram or word-of-mouth keep the calendar full. You don’t just want another $10K month. You want to know how to  do it again. And when you register, you’ll also get exclusive access to my paid Six Figure Doula Sisterhood leading up to the masterclass- something I’ve never offered alongside a free training like this before. 🎟️ Register FREE for The Six Figure Doula Booking Engine and join me LIVE September 22 at 2 PM ET. Let’s stop hoping next month fills itself. Let’s build the engine. Think you need more doula leads? Think again. In this FREE, interactive live masterclass, I’m showing you how to attract the RIGHT mothers, turn inquiries into meaningful conversations, and convert more consultations into signed contracts. You'll walk away with an actionable plan to book your next 3 doula clients in 30 days- without posting nonstop, chasing leads, or feeling salesy. Limited seats. No replay. Save your spot! Love being a doula..but tired of unpredictable income? If growing your business still means taking more births, working more overnights, or hoping the next referral comes through, there’s a better way. Imagine consistent private-pay clients, predictable $10K months, and a business that builds wealth for your family without requiring more and more of you. ⬇️ START HERE ⬇️ LIVE Training: Book Your Next 3 Doula Clients in 30 Days FREE: 3 Must-Ask Consult Questions to Book Yourself Out Come say hi on IG Learn more about Six Figure Doula
113. 5 Juicy Things Your Instagram Bio Needs to Turn Followers Into Inquiries
2026/09/08
Your Instagram bio has 150 characters to make the right mother think: Oh shit. She’s for me. And most doulas are wasting them. Not because their bios are “bad.” They’re professional. They list the certifications, the services, the location, maybe throw in a cute emoji and point to the link below. But they could belong to literally 100 other doulas. In this episode, I’m breaking down what actually makes an Instagram bio stop the right woman, build trust quickly, and move her toward becoming a client—without sounding like a robotic marketing formula or trying to cram your entire résumé into 150 characters. I’m also taking you behind the scenes of an exercise we recently did inside Six Figure Doula that reminded me why the first draft is almost NEVER the answer—and why the room you’re building your business inside matters more than you might realize. Because this next chapter of Six Figure Doula has a theme: Together.  And if your Instagram profile is getting visitors but not creating enough inquiries, conversations, or clients, start here. Then join me LIVE on September 22 for my free Six Figure Doula Booking Engine masterclass, where we’re going much deeper into building a predictable client-generating system instead of sitting around hoping referrals come through. And when you register, you’re getting a bonus I’ve never offered alongside a free masterclass before. Check it out here Love being a doula..but tired of unpredictable income? If growing your business still means taking more births, working more overnights, or hoping the next referral comes through, there’s a better way. Imagine consistent private-pay clients, predictable $10K months, and a business that builds wealth for your family without requiring more and more of you. ⬇️ START HERE ⬇️ LIVE Training: Book Your Next 3 Doula Clients in 30 Days FREE: 3 Must-Ask Consult Questions to Book Yourself Out Come say hi on IG Learn more about Six Figure Doula
112. I’m Pregnant. And I Refuse to Disappear.
2026/09/02
I’m pregnant. And after five pregnancies, loss, fear, hope, and a hell of a lot of uncertainty… saying those words out loud still feels surreal. But this episode isn’t just a pregnancy announcement. Because something has happened since finding out this baby is coming that I didn’t expect.. In this episode, I’m taking you inside one of the most vulnerable seasons of my life- and officially opening the door to a new chapter I’m calling Building Both. For the next six-plus months, I’m bringing you behind the scenes while I build a baby AND the next evolution of Six Figure Doula.  I don’t know exactly what this is all going to look like on the other side. And for once, I don’t want to wait until I do to let you in. And if you’re building something bigger too, I want you with me on September 22. I’m hosting a brand-new, completely FREE, LIVE masterclass for doulas who are ready to get f*****g good at the handful of skills that actually create clients- and stop relying on inconsistent referrals to determine their income. Seats are limited!! And when you register, you’re also getting access to a juicy bonus I have never, ever offered before (seriously, it's so damn good!) I’m keeping that part a little mysterious for now (until you register). Grab your free seat HERE before they’re gone. We’re building both. Think you need more doula leads? Think again. In this FREE, interactive live masterclass, I’m showing you how to attract the RIGHT mothers, turn inquiries into meaningful conversations, and convert more consultations into signed contracts. You'll walk away with an actionable plan to book your next 3 doula clients in 30 days- without posting nonstop, chasing leads, or feeling salesy. Limited seats. No replay. Save your spot! Love being a doula..but tired of unpredictable income? If growing your business still means taking more births, working more overnights, or hoping the next referral comes through, there’s a better way. Imagine consistent private-pay clients, predictable $10K months, and a business that builds wealth for your family without requiring more and more of you. ⬇️ START HERE ⬇️ LIVE Training: Book Your Next 3 Doula Clients in 30 Days FREE: 3 Must-Ask Consult Questions to Book Yourself Out Come say hi on IG Learn more about Six Figure Doula
111. Your Doula Consult Went Great... Until It Didn't
2026/08/25
She loved your energy. She opened up about her birth. You connected instantly. The conversation felt easy. You hung up thinking, there's no way she's not booking. Then comes: "I need to think about it." "I need to talk to my husband." Or worse... silence. And your first instinct might be to blame your price or the other doula she's interviewing. But what if you're losing the sale somewhere completely different? In this episode, I'm breaking down five mistakes I've repeatedly spotted while auditing real doula consultations- and most of them look like things you're supposed to be doing. Building rapport. Educating. Explaining your value. Giving her options. Giving her space to decide. You know that connection is one of your greatest strengths.. But connection without leadership creates hesitation. And hesitation doesn't convert. We're getting into the tiny moments that can completely change the outcome of a consultation, what happens after you say your price, why giving a mother more options can actually make the decision harder, and the place I see doulas unknowingly abandon the sale altogether. And if your immediate thought is, "But Lisa, I just need more inquiries..." Listen to this episode before you spend another minute trying to create them. Because more leads won't fix a conversion problem. And you may be much closer to consistent $10K months than you think.  Think you need more doula leads? Think again. In this FREE, interactive live masterclass, I’m showing you how to attract the RIGHT mothers, turn inquiries into meaningful conversations, and convert more consultations into signed contracts. You'll walk away with an actionable plan to book your next 3 doula clients in 30 days- without posting nonstop, chasing leads, or feeling salesy. Limited seats. No replay. Save your spot! Love being a doula..but tired of unpredictable income? If growing your business still means taking more births, working more overnights, or hoping the next referral comes through, there’s a better way. Imagine consistent private-pay clients, predictable $10K months, and a business that builds wealth for your family without requiring more and more of you. ⬇️ START HERE ⬇️ LIVE Training: Book Your Next 3 Doula Clients in 30 Days FREE: 3 Must-Ask Consult Questions to Book Yourself Out Come say hi on IG Learn more about Six Figure Doula
110. My Client Asked for a Refund...and Doula.. It Devastated Me
2026/08/18
My coaching client asked me for a refund. And it devastated me. At the time, I thought it meant I needed to become a better coach. Give more.  Work harder to make sure no client could ever leave my world disappointed again. Years later, I realize I learned the wrong lesson. Because there’s a massive difference between someone who wants the transformation and someone who is willing to participate in creating it. In this episode, I’m getting vulnerable about that first refund, what unexpectedly brought that experience back to the surface, and the realization that’s changing who I want to coach and how I want to build this next chapter of my business. I'm getting honest about why I’m becoming far less interested in reaching more doulas and far more interested in going deeper with the right ones. I’m also sharing why I’m simplifying everything and why I believe established birth, postpartum, death doulas, and other in-person perinatal professionals need a path to greater income that doesn’t automatically require more births, more overnights, more clients, and more of their physical time. Because I don't want to help doulas escape the work they love. I want to help them build businesses that make it possible to stay in this work for the long haul. >>>>This episode is going to feel very, very personal. And when it does, don't fight the urge to book a free Clarity call with me here. Think you need more doula leads? Think again. In this FREE, interactive live masterclass, I’m showing you how to attract the RIGHT mothers, turn inquiries into meaningful conversations, and convert more consultations into signed contracts. You'll walk away with an actionable plan to book your next 3 doula clients in 30 days- without posting nonstop, chasing leads, or feeling salesy. Limited seats. No replay. Save your spot! Love being a doula..but tired of unpredictable income? If growing your business still means taking more births, working more overnights, or hoping the next referral comes through, there’s a better way. Imagine consistent private-pay clients, predictable $10K months, and a business that builds wealth for your family without requiring more and more of you. ⬇️ START HERE ⬇️ LIVE Training: Book Your Next 3 Doula Clients in 30 Days FREE: 3 Must-Ask Consult Questions to Book Yourself Out Come say hi on IG Learn more about Six Figure Doula
109. The Boundaries That Saved Her Doula Career with Evan Cohen of Big Cat Birth
2026/08/04
What if the thing that's making doula work feel unsustainable... isn't the births? What if it's the pressure to be everything for everyone? In this deeply honest conversation with veteran birth doula and mentor Evan from Big Cat Birth, we unpack the side of birth work that isn't talked about nearly enough: people-pleasing, burnout, boundaries, identity, and the uncomfortable truth that taking better care of yourself often makes you a better doula-not a less dedicated one. If you've ever questioned whether you can keep doing this work, felt guilty setting boundaries, or wondered if you're the only one struggling to find balance between serving families and protecting your own life, this episode will remind you that you're not alone. This isn't another conversation about "self-care." It's about building a doula career you actually want to keep. Because the birth world doesn't just need more doulas. It needs doulas who are still here ten years from now. Follow Evan on IG @bigcatbirth Love being a doula..but tired of unpredictable income? If growing your business still means taking more births, working more overnights, or hoping the next referral comes through, there’s a better way. Imagine consistent private-pay clients, predictable $10K months, and a business that builds wealth for your family without requiring more and more of you. ⬇️ START HERE ⬇️ LIVE Training: Book Your Next 3 Doula Clients in 30 Days FREE: 3 Must-Ask Consult Questions to Book Yourself Out Come say hi on IG Learn more about Six Figure Doula
108. Why I Told My Client to Raise Her Doula Rates by $1,000 (She Still Booked)
2026/07/28
This week I share the story of one of my clients who charged $1,000 more to one sister than she charged the other... just six months apart. Same doula. Same service. Different price. And both women happily said yes. So what changed? It wasn't another certification. It wasn't dozens of additional births. It wasn't luck. It was the business behind the price. If you've ever wondered: When am I allowed to raise my rates?How do I know if I'm charging too much?Will women actually pay premium prices?Am I experienced enough?...this episode is going to challenge everything you've been taught about doula pricing. Because premium pricing isn't something you decide. It's something you build. And by the end of this episode, you'll understand exactly why the number on your pricing guide is one of the last things a six-figure doula changes, not the first. Looking for an affordable, accessible space to get real guidance and coaching to help grow your doula business? Then my Sales Sisterhood is a no-brainer. Click here for more info. Think you need more doula leads? Think again. In this FREE, interactive live masterclass, I’m showing you how to attract the RIGHT mothers, turn inquiries into meaningful conversations, and convert more consultations into signed contracts. You'll walk away with an actionable plan to book your next 3 doula clients in 30 days- without posting nonstop, chasing leads, or feeling salesy. Limited seats. No replay. Save your spot! Love being a doula..but tired of unpredictable income? If growing your business still means taking more births, working more overnights, or hoping the next referral comes through, there’s a better way. Imagine consistent private-pay clients, predictable $10K months, and a business that builds wealth for your family without requiring more and more of you. ⬇️ START HERE ⬇️ LIVE Training: Book Your Next 3 Doula Clients in 30 Days FREE: 3 Must-Ask Consult Questions to Book Yourself Out Come say hi on IG Learn more about Six Figure Doula
107. My Step By Step Formula For Doulas Who Want To Build A Personal Brand
2026/07/20
>>>Join Me LIVE Tomorrow If social media feels exhausting... If you constantly second-guess what to post... If you're worried about what other doulas will think... Or if your content is sucking all of your time and somehow still isn't attracting the clients you want... Buckle up. In this episode, I'm sharing why your personal brand started long before you became a doula and why becoming memorable has far more to do with who you are than what you post. I'll walk you through the exact framework I use to uncover your "anchor message," so you never have to wonder what to post again. In This Episode, We Cover: The difference between having a content strategy and having a personal brandWhy your accomplishments, hardships, passions, and personality all belong in your brandHow I use my own story to create a recognizable brandA simple content framework that makes creating content feel natural instead of forcedP.S. I want to personally invite you to my free live workshop: 10K Doula Months Start This Summer I'll show you what actually creates consistent inquiries, why some doulas become the obvious choice, and how to build a business that doesn't rely on referrals or luck. We'll dive into visibility, messaging, lead generation, sales psychology, and the exact shifts that create predictable revenue in a doula business. There are only 4 spots left, and I'd love to see you there. DM me WORKSHOP on Instagram @thelisavee and I'll get you registered or click here. Love being a doula..but tired of unpredictable income? If growing your business still means taking more births, working more overnights, or hoping the next referral comes through, there’s a better way. Imagine consistent private-pay clients, predictable $10K months, and a business that builds wealth for your family without requiring more and more of you. ⬇️ START HERE ⬇️ LIVE Training: Book Your Next 3 Doula Clients in 30 Days FREE: 3 Must-Ask Consult Questions to Book Yourself Out Come say hi on IG Learn more about Six Figure Doula
106. My Doula Business Feels Stuck, Is It My Strategy Or Something Else?
2026/07/14
Have you ever looked back at a decision you made inside of your business and thought... "What was I thinking?" A few days ago, I shared a Reel about the "unhinged" things I did during the first year of my doula business, and the response was incredible.  But what most people saw as impulsive or risky, I now see as the decisions that completely changed the trajectory of my life. But this episode isn't really about those decisions. It's about what they required of me. Because I've realized the biggest thing holding most doulas back isn't strategy...it's waiting until they feel confident enough to act. If you're stuck waiting for more experience, more certainty, or the "perfect time," this conversation is for you. What investing $8,000 in one room taught me about identity and growthWhy saying yes before you're ready can completely change your lifeThe real reason I launched before I felt preparedWhy I refused to choose between motherhood and building a successful businessThe mindset shift that helped me stop waiting for proof and start creating itReady to Build Your Own 10K Doula Month? If this episode challenged you to think bigger, don't stop here. Join me LIVE on July 21 for my free workshop: 10K Doula Months Start This Summer: The 90-Day Six Figure Doula Revenue Roadmap I'll show you the exact framework I use to help doulas stop relying on referrals and start creating consistent, predictable revenue—without posting more, collecting more certifications, or waiting for the "right time." Register here now! Because by Labor Day, there will be two kinds of doulas: The ones still waiting... And the ones who decided this summer was the summer everything changed. Love being a doula..but tired of unpredictable income? If growing your business still means taking more births, working more overnights, or hoping the next referral comes through, there’s a better way. Imagine consistent private-pay clients, predictable $10K months, and a business that builds wealth for your family without requiring more and more of you. ⬇️ START HERE ⬇️ LIVE Training: Book Your Next 3 Doula Clients in 30 Days FREE: 3 Must-Ask Consult Questions to Book Yourself Out Come say hi on IG Learn more about Six Figure Doula
105. How to Stop Letting Summer Slow Down Your Doula Business
2026/07/07
What if the thing standing between you and the doula business you want... isn't time...it's the story you're telling yourself? In this episode, I'm pulling back the curtain on one of the biggest mindset shifts I've made as both a mother and a business owner. We're talking about the guilt, the expectations, the pressure to "do it all," and why so many ambitious doulas unknowingly build businesses that compete with the life they're actually trying to create. I share the practical changes I've made to protect my time, create more presence with my son, and build a business that supports my family instead of stealing me away from it. If you've ever felt torn between being the mother you want to be and the entrepreneur you know you're capable of becoming, this conversation is for you. You just need a business designed to make both possible. ✨ Ready to make this your breakthrough season? Join me LIVE for my free workshop, 10K Months Start This Summer, where I'll walk you through the exact 90-day roadmap to create more consistent inquiries, stronger consultations, and predictable revenue—without relying on referrals. Reserve your free seat here. By September, there will be two kinds of doulas: The ones hoping referrals pick back up... ...and the ones who spent the summer building the business that changed everything. I know which one I'm rooting for. Love being a doula..but tired of unpredictable income? If growing your business still means taking more births, working more overnights, or hoping the next referral comes through, there’s a better way. Imagine consistent private-pay clients, predictable $10K months, and a business that builds wealth for your family without requiring more and more of you. ⬇️ START HERE ⬇️ LIVE Training: Book Your Next 3 Doula Clients in 30 Days FREE: 3 Must-Ask Consult Questions to Book Yourself Out Come say hi on IG Learn more about Six Figure Doula

Podcast reviews

Read The Six-Figure Doula: For career birth workers building sustainable, high-income businesses podcast reviews


5 out of 5
37 reviews
★★★★★
Birth Confidence Doula 2026/07/17
A must-listen for doulas!
I love this podcast! It has challenged me to take a closer look at myself as a doula and become more confident in how I market my brand. After becomin...
★★★★★
Happyenoughwithapp 2026/06/15
Great encouragement and strategies for doula businesses
The is one of a handful of podcasts that has really helped me transform how I approach my doula business - no longer feeling afraid or, worse, comprom...
★★★★★
Sarah J. P 2026/06/15
Love ❤️
I love listening to this podcast every week when a new episode comes out. Lisa has great energy, is super smart when it comes to sales (something most...
★★★★★
Katerina.B 2026/06/05
Simple tips for big change!
After listening to and applying just a few of Lisa’s simple suggestions, I am now holding my consultations with the confidence that is attracting my d...
★★★★★
Jenren1 2026/06/05
Love!
I have been a long time listener to Lisa’s podcast and have thoroughly enjoyed it! I have been able to get so many great tips that have truly enriche...
★★★★★
Postpartum Doula Review 2026/06/03
New Doula Insights
I started my postpartum doula journey a few months ago and was having trouble securing my first clients. Lisa above all else builds confidence that ev...
★★★★★
LISATACK 2026/06/02
Real advice and mentorship
Been listening to Lisa’s podcast for a while and just joined her inner circle community. It’s been so refreshing to learn how to skip all the unnecess...
★★★★★
KatherineStephens 2026/01/22
Clear, Intentional, and So Effective
Lisa shares incredibly valuable guidance that’s tangible, practical, and easy to implement. You don’t just listen—you take action. Just this week, I b...
★★★★★
KaC Kripa 2025/12/23
I could listen to Lisa all day long!
Lisa’s podcast is one of the best in the birth world. She discusses topics that are relatable for pregnant women and new mothers, her guests are knowl...
★★★★★
ELindsayE 2025/05/23
Excellent for any heart-led entrepreneur!
I heard about Lisa and wanted to give the podcast a listen even though I’m not a doula. Wow! I love the calls to action, the support in her voice, the...
check all reviews on apple podcasts

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