Advertise on podcast: Values-First Marketing

If you’ve ever hovered over the publish button on a polarizing post with a pounding heart and a deep belief in your message, this episode is for you. Polarizing content can be a powerful line in the sand that draws your right-fit people closer, and it works best when it comes from a grounded, clear place. In this solo episode, I walk through the four questions I ask myself (and my clients) before sharing a hot take. Your bold opinions deserve messaging that connects with the right people and turns that connection into clients. You’ll leave with a clear yes or a strategic pause, and a plan for saying it with your full chest. In this episode, I talk about: The four questions I ask before pressing publish on a polarizing postWhy total confidence and sweaty palms can show up in the same person on the same dayWhat happens to the people who disagree with your take (and why it works in your favor)The answer that tells me to wait, and why waiting is a strategic choiceHow to share a hot take so both sides feel respected and honoredWhat a “full-body yes” looks like in your own messagingPower Hours spots are open right now. Bring your polarizing take, and we’ll workshop it and how to share it with confidence so it connects more deeply with your right-fit people. Book your Power Hour session here. CONNECT WITH MEGAN: Join My Inbox Community → www.megankachigan.com/email Website → www.megankachigan.com LinkedIn → https://www.linkedin.com/in/megan-kachigan-loehr-9957684b/ Threads → https://www.threads.net/@megankachigan Instagram → https://www.instagram.com/megankachigan/ *Note: This may contain affiliate links, which means if you click and buy, I'll earn a commission at no extra cost to you. I never recommend things I don't love or haven't used. 🫶 Let's stay connected! Get exclusive behind-the-scenes access and a direct line to my inbox when you join my email community at https://www.megankachigan.com/email

Here’s what I’m seeing in my clients’ results that made me confident about next year’s copywriting trends: Picture your ideal client landing on your homepage and thinking, “She’s talking directly to me.” That’s what needs to happen. For example, “Women in perimenopause who want steady energy” gets more clicks from the right people than “women who want to feel better.” I’m sharing why in this episode. My 2025 and 2026 predictions both held true, so today I’m sharing my 2027 predictions. These shifts are for heart-centered service providers, podcasters, coaches, and wellness practitioners who want marketing that converts without becoming a second full-time job. In this episode, I’m sharing: What Google and AI platforms reward and what that means for your blog and your website.This type of content is having a moment (and that’s a relief!)AI is here to stay, but here’s where I draw the line.What writer’s block is really telling you➡️ SHOW NOTES: Grab all the links and resources mentioned in this episode on the blog here! https://www.megankachigan.com/2027-copywriting-trends Want more marketing insight like this? Join my email community for exclusive content and special offers: megankachigan.com/email CONNECT WITH MEGAN: Website → www.megankachigan.com LinkedIn → https://www.linkedin.com/in/megan-kachigan-loehr-9957684b/ Threads → https://www.threads.net/@megankachigan Instagram → https://www.instagram.com/megankachigan/ *Note: This may contain affiliate links, which means if you click and buy, I'll earn a commission at no extra cost to you. I never recommend things I don't love or haven't used. 🫶 If you've spent more time trying to figure out how to sell than actually selling, Plug & Get Paid takes the guesswork out of selling on Instagram stories by telling you exactly what to say to sell your offer daily. Get started for $7 a month with code MEGAN https://plugandgetpaid.com/?ref=megan-loehr Let's stay connected! Get exclusive behind-the-scenes access and a direct line to my inbox when you join my email community at https://www.megankachigan.com/email

When you lead with your values, one well-made sale can become 17 more, plus the five people your client refers. Relational selling compounds. And your values leave clues. They shape how you spend your money, your time, and who you attract. In this episode, I'm joined by high-performance coach Caryn Gillen, who has been coaching for 16 years and helps founders build businesses rooted in integrity, sustainability, and permission to do things their own way. We talk about why selling and convincing are two very different things, and how a relational approach leads to clients who stay, refer, and drop your name in rooms you're not in.  Caryn shares 3 ways your values bring the right clients to you (with so much more ease!), and each one will change how you show up in your marketing and sales. You'll also hear a real-world story of a business that lives its values in every single interaction. Plus, Caryn offers a simple way to name your own values, so you finish this conversation with something you can use today.  In this episode, we talk about: The simple shift from convincing to inviting that makes selling feel like you againWhy one well-made sale can turn into 17 more (and the people who come with them)The 3 ways your values bring in the right clients (start doing these today!)The two questions Caryn uses to know and name your values, fast.How to turn your values into the stories you share in your content RELATED EPISODES: Build Fierce Brand Loyalty With Values-First MarketingCopywriting for Retention // Conversion Copywriting Isn’t Enough Anymore (Here’s What Works)Get More Clients Through Relationship Selling With Nikki Rausch5 Essential Mindset Shifts for Sustainable Sales Success—Without Feeling Salesy CONNECT WITH OUR GUEST, CARYN GILLEN Website: www.caryngillen.comListen to her free podcast series “What I’ve Come To Know.” It’s hard-won truths from accomplished women, for accomplished women who know they're not done yet. CONNECT WITH MEGAN: Join My Inbox Community → www.megankachigan.com/email Website → www.megankachigan.com LinkedIn → https://www.linkedin.com/in/megan-kachigan-loehr-9957684b/ Threads → https://www.threads.net/@megankachigan Instagram → https://www.instagram.com/megankachigan/ If you've spent more time trying to figure out how to sell than actually selling, Plug & Get Paid takes the guesswork out of selling on Instagram stories by telling you exactly what to say to sell your offer daily. Get started for $7 a month with code MEGAN https://plugandgetpaid.com/?ref=megan-loehr Let's stay connected! Get exclusive behind-the-scenes access and a direct line to my inbox when you join my email community at https://www.megankachigan.com/email

The authors, thought leaders, and creators I admire most all share the same one habit: they spend the first hour of the morning analog, with a book or a journal, before they ever touch their phone. They do it for themselves, not for the sake of productivity.  But when your calendar is full and so many people count on you, how do you create white space without the guilt or the worry of falling behind? In this episode, I'm joined by Dr. Tiffany Shelton, a neuropsychologist turned systems coach who has grown her YouTube channel to 48,000 subscribers organically. Tiffany teaches high-achieving women how to reclaim their time. She shares what white space does for your brain and your decision-making. Together, we talk about the mindset shift, the feelings that surface, and the practical first steps that make white space a weekly non-negotiable. If you've been craving more room to think, create, and simply be, this conversation gives you a doable place to begin. In this episode, we talk about: The one habit my favorite authors and thought leaders have in commonWhy white space sounds ideal and feels so complicated for high-achieving womenWhat actually happens in your brain when you unplug (and what it does for your decisions!)The heartbeat metaphor that changes how you see restWhat Tiffany recommends if you only have 30 minutes (or less!) to beginThe planning step that keeps your white space satisfyingWhat you need to know about capacity grief (it made my jaw drop)RELATED EPISODES: Rest Is The New Revenue For High-Achieving Women with Dr Shamieka DeanThe Marketing Strategy That Leaves Room for Rest and Revenue CONNECT WITH OUR GUEST: Dr. Tiffany Shelton is a published author and neuropsychologist. She has worked with dozens of ambitious women to turn their dreams into reality using her proprietary Impossible to Fail Method and she’s spent over a decade sharing how to create a sustainable hustle using evidence based psychology, systems, and alignment. She shares her insights on how to systemize your goals on her YouTube channel with over 35,000 subscribers and has been featured in by many media outlets, including Yoga Journal, Journal of Alzheimer’s Disease, Rockridge Press, and Mindful Magazine.  YouTube: https://www.youtube.com/@TiffanySheltonFREE: Try the White Space GPT https://chatgpt.com/g/g-69a8fc393ea88191a7d36e9c02cad33f-the-white-space-creator CONNECT WITH MEGAN: Join My Inbox Community → www.megankachigan.com/email Website → www.megankachigan.com LinkedIn → https://www.linkedin.com/in/megan-kachigan-loehr-9957684b/ Threads → https://www.threads.net/@megankachigan Instagram → https://www.instagram.com/megankachigan/ If you've spent more time trying to figure out how to sell than actually selling, Plug & Get Paid takes the guesswork out of selling on Instagram stories by telling you exactly what to say to sell your offer daily. Get started for $7 a month with code MEGAN https://plugandgetpaid.com/?ref=megan-loehr Let's stay connected! Get exclusive behind-the-scenes access and a direct line to my inbox when you join my email community at https://www.megankachigan.com/email

As a high-achieving woman, you probably don't need more discipline. In this episode, Relle Dixon explains how better nutrition will build your leadership, your voice, and your authority. Your body is your greatest business asset.  But here's what I hear from so many established founders, podcasters, speakers, and authors in my world: I'm doing everything right, but I'm running on empty. In our conversation, we go beyond the surface-level habits and explore the deeper layer: how your relationship with your body impacts your capacity, your focus, and your ability to lead in a way that feels good, aligned, and sustainable. In This Episode, You'll Discover: The surprising connection between how you fuel your body and the authority you bring to every room you walk intoWhy discipline and willpower aren't your problem (and what actually moves the needle when it comes to energy, clarity, and decision-making)How strength training, proper nutrition, and rest don't take away from your ambition (hint: they're the infrastructure that sustains it)The three foundational shifts that create the fastest return in energy and focus (spoiler: they're simpler than you think)What "sustainable success" actually looks like when you start building for longevityThe honest conversation about visibility, vulnerability, and why sharing the real, messy parts of your journey is what actually builds communityRelated Episodes: - Natural Energy Boosts For Better Focus with Allison Jordan - Threads Is The Most Underrated Platform for Authentic Marketing Right Now Connect with our guest: Relle Dixon is a fitness and nutrition coach, keynote speaker, and entrepreneur who helps high-performing women understand that their body is their greatest business asset. She teaches practical strategies around nutrition, strength training, and metabolic health so ambitious women can build energy, resilience, and sustainable success in both life and business.  Connect with her on Instagram. Threads, and LinkedIn. *Note: This may contain affiliate links, which means if you click and buy, I'll earn a commission at no extra cost to you. I never recommend things I don't love or haven't used. 🫶 CONNECT WITH MEGAN: Join My Inbox Community → www.megankachigan.com/email Website → www.megankachigan.com LinkedIn → https://www.linkedin.com/in/megan-kachigan-loehr-9957684b/ Threads → https://www.threads.net/@megankachigan Instagram → https://www.instagram.com/megankachigan/ If you've spent more time trying to figure out how to sell than actually selling, Plug & Get Paid takes the guesswork out of selling on Instagram stories by telling you exactly what to say to sell your offer daily. Get started for $7 a month with code MEGAN https://plugandgetpaid.com/?ref=megan-loehr Let's stay connected! Get exclusive behind-the-scenes access and a direct line to my inbox when you join my email community at https://www.megankachigan.com/email

Ever sent an email blast to your entire list and wondered who actually reads it? If you’re trying to make your email marketing actually work, Kit just released an exceptional update: real subscriber intelligence. The new features they just launched make it so easy to both increase buyers on your email list AND love your audience well. The problem with most marketing funnels is that you don't know who your high-value subscribers are until the end of the funnel. Kit's CEO, Nathan Barry, framed it this way: "it's hard to love and serve people you don't know." Success depends not only on who you know, but who knows you, and that's exactly what these new features are built to fix. They help you create the kind of conversations that lead to your best partnerships and your biggest launches. The secret to conversion copywriting has always centered on voice of customer research. That means figuring out who your audience really is, what they need, and how to talk to them in a way that lands. Usually, that means hiring a smart copywriter, running surveys, or piecing together data from five different tools. Kit's 2026 product update changes that equation by building voice of customer insights directly into the platform you're already using to send emails. This episode breaks down the seven features in Kit's latest product update, what each one actually does, and how coaches and creators specifically can put them to work (without duct-taping your tools together). You'll also find answers to some of the most common questions about email marketing tips, campaign ideas, and how to actually do this well in your own list. ➡️ SHOW NOTES: Grab all the links and resources mentioned in this episode on the blog here! https://www.megankachigan.com/kit-email-marketing-update-2026 JOIN KIT: Get started with Kit here. CONNECT WITH MEGAN: Join My Inbox Community → www.megankachigan.com/email Website → www.megankachigan.com LinkedIn → https://www.linkedin.com/in/megan-kachigan-loehr-9957684b/ Threads → https://www.threads.net/@megankachigan Instagram → https://www.instagram.com/megankachigan/ *Note: This may contain affiliate links, which means if you click and buy, I'll earn a commission at no extra cost to you. I never recommend things I don't love or haven't used. 🫶 Let's stay connected! Get exclusive behind-the-scenes access and a direct line to my inbox when you join my email community at https://www.megankachigan.com/email

Google recently announced its 2026 algorithm updates at I/O in May 2026, and that made me stop and ask: Is my website actually built for how people are going to find me now? And how can I incorporate this for website copywriting for my clients? Google just fundamentally shifted how people discover businesses online. Information agents are scanning the web 24/7. Agentic booking is expanding to pull real-time pricing and availability. Conversational search is remembering context and surfacing deep-dive content. These affect how your business gets found online. So I audited my own website against these new realities. And I made three specific changes that all business owners can make today. In this episode, I'm walking you through the three specific website copywriting changes I made after Google's 2026 algorithm updates announced at I/O in May. These updates (information agents, agentic booking, and especially conversational search) are actively reshaping how AI finds, evaluates, and recommends service providers online. And the businesses who act on this now have a real advantage. Let’s make sure the website you've already built is actually working for you in 2026 and beyond. Want me to make these website copywriting changes for you so that YOU will be found through Google with its new updates? Book a call here to get started. ➡️ SHOW NOTES: Grab all the links and resources mentioned in this episode on the blog here! https://www.megankachigan.com/website-copywriting-google-algorithm-updates-2026 CONNECT WITH MEGAN: Join My Inbox Community → www.megankachigan.com/email Website → www.megankachigan.com LinkedIn → https://www.linkedin.com/in/megan-kachigan-loehr-9957684b/ Threads → https://www.threads.net/@megankachigan Instagram → https://www.instagram.com/megankachigan/ If you've spent more time trying to figure out how to sell than actually selling, Plug & Get Paid takes the guesswork out of selling on Instagram stories by telling you exactly what to say to sell your offer every single day. Get started for $7 a month at https://plugandgetpaid.com/?ref=megan-loehr Let's stay connected! Get exclusive behind-the-scenes access and a direct line to my inbox when you join my email community at https://www.megankachigan.com/email

LINKS MENTIONED: - Rest Is The New Revenue For High-Achieving Women with Dr Shamieka Dean - How To Relax Without Reducing Rest to Productivity  CONNECT WITH MEGAN: Join My Inbox Community → www.megankachigan.com/email Website → www.megankachigan.com LinkedIn → https://www.linkedin.com/in/megan-kachigan-loehr-9957684b/ Threads → https://www.threads.net/@megankachigan Instagram → https://www.instagram.com/megankachigan/ Let's stay connected! Get exclusive behind-the-scenes access and a direct line to my inbox when you join my email community at https://www.megankachigan.com/email

If you're a coach, health practitioner, podcaster, or service provider looking to hire a copywriter, you've likely asked yourself one critical question: How can a conversion copywriter capture my authentic voice when they're not me?  This is the right question to ask because it means you genuinely care about authenticity. Many heart-centered entrepreneurs worry that hiring a conversion copywriter means outsourcing their voice. You don’t want to trade your unique perspective, your actual way of speaking, and your values, for some generic, salesy version of themselves. And you don’t have to.  When you hire a conversion copywriter, you're investing in someone who becomes fluent in your brand voice. What most people don't realize is that a skilled conversion copywriter doesn't write for you. They write as you. And the best compliment is when even your spouse can’t tell if I wrote it or you did! In this episode, we answer the three questions that matter most: How does a conversion copywriter actually get to know your authentic voice? (Spoiler: it's not through 50 pages of questionnaires.)What's the real process for capturing who you are in writing? (And why one hour per month of your time is all I need.)Can a conversion copywriter truly match your tone without losing the conversion power? (Yes. Keep reading to find out how.)This is for those who refuse to settle for watered-down, salesy copy. It's for business owners who know their voice is their unfair advantage, and they're ready to protect it while scaling their message. WHAT YOU'LL DISCOVER IN THIS EPISODE How conversion copywriters identify and capture your authentic voice…without making you fill out a 50-page questionnaire (Spoiler: I consume your existing content instead of asking you to describe yourself).Find out how the DFY system works on just ONE hour of your time (because part of the ROI is saving you time!) Why outsourcing your copy will does NOT dilute your voice…and what actually determines whether a copywriter nails your brand (it's not what most people think).Discover the 3 ways I capture your authentic voice before writing a single word (including the one most copywriters skip).Why your voice is your unfair advantage in a market flooded with the same tools and templates…and what that means for your authority and conversion power. ➡️ SHOW NOTES: Grab all the links and resources mentioned in this episode on the blog here! https://www.megankachigan.com/copywriter-strategies-to-match-your-authentic-voice LET'S WORK TOGETHER: https://www.megankachigan.com/dfy CONNECT WITH MEGAN: Join My Inbox Community → www.megankachigan.com/email Website → www.megankachigan.com LinkedIn → https://www.linkedin.com/in/megan-kachigan-loehr-9957684b/ Threads → https://www.threads.net/@megankachigan Instagram → https://www.instagram.com/megankachigan/ Let's stay connected! Get exclusive behind-the-scenes access and a direct line to my inbox when you join my email community at https://www.megankachigan.com/email

Should a good copywriter make you rich? If you've ever wondered whether your copywriter is actually good, this episode gives you permission to stop measuring by the wrong metrics. I had such an interesting conversation in a Voxer chat that I knew I had to bring it to the podcast: "Should I evaluate how good a conversion copywriter is by how much revenue they generate?" This got me thinking about everything I've learned and experienced over the last seven years as a DFY conversion copywriter. The truth is, most founders don't know how to evaluate whether a copywriter is actually good. So they reach for the easiest metric: revenue.  In this episode, we're breaking down what actually determines whether a conversion copywriter is doing good work, why revenue isn't always the right measure, and how you can know if you're getting real value from your investment in copywriting. Whether you're considering hiring a copywriter or you're already working with one and wondering if it's actually working, this is a practical, honest conversation you need to hear. This is for you if you’ve wondered: Is my copywriter actually good, or is the problem somewhere else in my funnel?Should I be evaluating a copywriter based on the revenue they generate?If a copywriter is so talented, why aren't they rich themselves?How do I know if the copy did its job?What am I actually supposed to measure when hiring or evaluating a copywriter?Is it possible that great copy exists inside a broken marketing system?Who is responsible for marketing results? ➡️ SHOW NOTES: Grab all the links and resources mentioned in this episode on the blog here! https://www.megankachigan.com/hire-conversion-copywriter-metrics FREE RESOURCE: Copy not converting? Increase your conversion rate in 5-minutes a day when you join my free 5-day challenge “Why Isn’t This Converting?” CONNECT WITH MEGAN: Join My Inbox Community → www.megankachigan.com/email Website → www.megankachigan.com LinkedIn → https://www.linkedin.com/in/megan-kachigan-loehr-9957684b/ Threads → https://www.threads.net/@megankachigan Instagram → https://www.instagram.com/megankachigan/ If you've spent more time trying to figure out how to sell than actually selling, Plug & Get Paid takes the guesswork out of selling on Instagram stories by telling you exactly what to say to sell your offer every single day. Get started for $7 a month at https://plugandgetpaid.com/?ref=megan-loehr Let's stay connected! Get exclusive behind-the-scenes access and a direct line to my inbox when you join my email community at https://www.megankachigan.com/email

What is your email data actually telling you? It's probably not "write better subject lines." A recent client consultation turned into a masterclass on what really kills email open rates. One company watched their performance crash from 30% to 15%...and the answer wasn't hiding in the copywriting.  In this episode, I'm taking you behind the scenes of a real email diagnosis and showing you the three strategic questions that separate a real marketing solution from a surface-level band-aid.  What You'll Learn: The mistake most copywriters make when email performance tanks (and why it costs you weeks of wasted effort)The one operational change that tanked a client's open rates (and how to check if this is happening to you right now)Why sender reputation matters more than subject line testing…and the data that proves itHow to work with a copywriter or marketer who asks questions first instead of jumping straight to solutionsThe exact data points you need to look at before changing a single word of copyHow one small email sequence bridged a recognition gap and restored email performanceWhy most email advice fails you, and what strategic email marketing actually looks like ➡️ SHOW NOTES: Grab all the links and resources mentioned in this episode on the blog here! https://www.megankachigan.com/3-questions-email-marketing-strategy FREE RESOURCE: Copy not converting? Increase your conversion rate in 5-minutes a day when you join my free 5-day challenge “Why Isn’t This Converting?” CONNECT WITH MEGAN: Join My Inbox Community → www.megankachigan.com/email Website → www.megankachigan.com LinkedIn → https://www.linkedin.com/in/megan-kachigan-loehr-9957684b/ Threads → https://www.threads.net/@megankachigan Instagram → https://www.instagram.com/megankachigan/ Let's stay connected! Get exclusive behind-the-scenes access and a direct line to my inbox when you join my email community at https://www.megankachigan.com/email

Most experts don't realize their website is speaking a completely different language than their potential clients are searching for. 😮 The solution is usually pretty simple… …but it’s easy to miss this entirely because you’re too close to your own work.  You know exactly what you do.  You understand your transformations inside and out.  But your potential clients are searching using very different words.  If your website isn't speaking their language, you're invisible to them where they are actively looking for someone like you. Today I’m sharing my interview with Laura Jawad, an SEO strategist who helps service providers build stronger online reputations and connect with people actively searching for their services, on what is currently working in SEO (and the quick win you can get today!) With a background as a PhD-trained scientist, Laura brings a research-minded, evidence-based perspective to visibility. She’s built two businesses through search herself, and now helps values-led entrepreneurs create long-term, reputation-driven visibility across both traditional search and emerging AI tools. This is for you if you've been wondering: How do I actually attract clients (not just traffic) through SEO?What does a realistic content marketing strategy look like for a small business?Why does everyone say SEO takes 6–12 months? What am I supposed to do in the meantime?Is my website actually saying what I do in a way people can find?How do I create content that matters and ranks?Let's dig in and make it work for you. Join Laura's free webinar: Get Found in the Age of AI: What's Changed, What Hasn't, and What to Do First So That You Show Up Where Your People Are Searching. Attendees will leave with real, standalone value whether they enroll or decide to take what they learn and run with it on their own. (But trust me, Laura is brilliant - you do not want to miss this!) ➡️ SHOW NOTES: Grab all the links and resources mentioned in this episode on the blog here! https://www.megankachigan.com/seo-content-marketing-strategy-laura-jawad CONNECT WITH MEGAN: Join My Inbox Community → www.megankachigan.com/email Website → www.megankachigan.com LinkedIn → https://www.linkedin.com/in/megan-kachigan-loehr-9957684b/ Threads → https://www.threads.net/@megankachigan Instagram → https://www.instagram.com/megankachigan/ *Note: This may contain an affiliate link, which means if you click and buy, I'll earn a commission at no extra cost to you. I never recommend things I don't love or haven't used. 🫶 If you've spent more time trying to figure out how to sell than actually selling, Plug & Get Paid takes the guesswork out of selling on Instagram stories by telling you exactly what to say to sell your offer every single day. Get started for $7 a month at https://plugandgetpaid.com/?ref=megan-loehr Let's stay connected! Get exclusive behind-the-scenes access and a direct line to my inbox when you join my email community at https://www.megankachigan.com/email

The funnels that are converting consistently are the ones that are thinking in terms of their ecosystem, not just one single funnel.  I've seen many smart business owners pour energy into single-funnel strategies—landing page, launch sequence, wait for conversions—only to hit a ceiling. The funnel would work for a time, then the momentum would fade. New customers came, but they rarely came back. Revenue felt inconsistent. Destini Copp demonstrates a different way. Instead of pushing more launches or building more funnels, she teaches founders to start building systems that keep clients engaged, invested, and loyal. We're diving into why traditional funnels plateau, what actually replaces constant launching, where tripwires and upsells fit into a bigger ecosystem, and why the founders who win are the ones who understand that the best funnels don't just convert once. They introduce clients to your full ecosystem—tripwires, upsells, memberships—so they stay longer and invest deeper. If you've ever felt like you're one launch away from burnout, or if you've wondered why adding more offers seems to overwhelm people instead of excite them, this episode is for you. IN THIS EPISODE, YOU'LL DISCOVER: The "flywheel" framework that replaced Destini's old funnel model (and why single funnels stop converting after a while)Why the founders who win aren't rebuilding their funnels every 6 months—and what they're doing differentlyHow tripwires work when you think bigger than $7-$27 offersThe  email sequence that retargets people who didn't buy at checkout (and why timing matters more than you think)What "stacking" multiple upsells actually looks like in a real funnel (with numbers from her B2B and B2C brands)Why order bumps and strategic upsells feel less "salesy" when you frame them the right wayHow to diagnose which stage of your business needs optimization first (so you're not guessing) ABOUT OUR GUEST, DESTINI COPP Destini Copp is the founder of Hobby Scool and Creators MBA—two education brands that serve completely different audiences but use the same core growth system. She works with established experts, course creators, and membership owners who want to stop feeling overwhelmed by marketing and start building systems that generate consistent, predictable revenue without constant input. Her signature framework—the Creator's Growth Flywheel—breaks down how to build businesses in five integrated stages: Attract → Engage → Nurture → Retain → Advocate.  Get Destini's Creator's Growth Flywheel Diagnostic (use this to figure out which stage of your business needs attention first) If you've spent more time trying to figure out how to sell than actually selling, Plug & Get Paid takes the guesswork out of selling on Instagram stories by telling you exactly what to say to sell your offer every single day. Get started for $7 a month at https://plugandgetpaid.com/?ref=megan-loehr Let's stay connected! Get exclusive behind-the-scenes access and a direct line to my inbox when you join my email community at https://www.megankachigan.com/email

Most entrepreneurs think about their business book the wrong way. They count royalties, obsess over Amazon rankings, and then watch the book disappear from their marketing strategy the moment the launch hype fades. When you're a business owner or a speaker, you're not writing a book to sell books. You're writing a book to build a long-term marketing asset—one that generates clients, visibility, and authority for 5 to 10 YEARS (not just 5 to 10 weeks). In this episode, I'm talking with book strategist Holly Ostrout about what it actually takes to write a book that works for your business. We dig into the misconceptions that trip up smart entrepreneurs, the frameworks that make books convert, and why the funnel after the book matters more than the book itself. In This Episode, We Talk About: Why 20% or less of your book revenue comes from actual book salesThe biggest misconception entrepreneurs have about books (spoiler: it's not about bestseller status)Why most books fail to generate leads (and how the Heroine's Journey framework fixes it)How adult learning theory shapes a book that actually creates resultsThe funnel strategy every business book needs on the back endThe common denominator behind the books that keep selling.CONNECT WITH OUR GUEST: Stop being the best-kept secret and Write the Book That Makes You THE Authority in Only 6 Weeks. This will open doors your expertise alone can’t…the speaking gigs you’ve been pitching for, media visibility you’ve been building toward, and clients who show up to calls already sold on working with you. → Take the QUIZ: https://www.hollyostrout.com/quiz/ → Connect with Holly on IG: https://www.instagram.com/hollyostrout/ CONNECT WITH MEGAN: Join My Inbox Community → www.megankachigan.com/email Website → www.megankachigan.com LinkedIn → https://www.linkedin.com/in/megan-kachigan-loehr-9957684b/ Threads → https://www.threads.net/@megankachigan Instagram → https://www.instagram.com/megankachigan/ If you've spent more time trying to figure out how to sell than actually selling, Plug & Get Paid takes the guesswork out of selling on Instagram stories by telling you exactly what to say to sell your offer every single day. Get started for $7 a month at https://plugandgetpaid.com/?ref=megan-loehr Let's stay connected! Get exclusive behind-the-scenes access and a direct line to my inbox when you join my email community at https://www.megankachigan.com/email

She's been booked out months in advance with a full client roster for 14 years in business. And she doesn't pay for ads or manage a large team. I recently sat down with Jess Freeman, a web designer and SEO strategist and here's what she revealed about her marketing strategy that most service providers are missing: Organic marketing isn't about finding the one "right" channel. Instead, it's about understanding which methods actually work for your business, and then doubling down on organic marketing strategies that compound over time. In this episode, we dive into: ✓ Where her clients actually come from (and why it's different than you'd expect)  ✓ How SEO became her form of self-care marketing (you will love this!) ✓ Why being found on ChatGPT is becoming more important (and NOW is the time to capitalize on it!)  ✓ What Threads is best for as a business owner  ✓ The blogging rhythm that actually works without burnout  ✓ Why you should NOT use AI for keyword research (and what to do instead) Let's dig into what’s actually working. ➡️ SHOW NOTES: Grab all the links and resources mentioned in this episode on the blog here! https://www.megankachigan.com/organic-marketing-strategy-jess-freeman CONNECT WITH OUR GUEST: Join us at the Ordinary Business Summit on April 1-2, 2026. Jess and I will be speaking on a roundtable discussion about creating community as a business owner. FREE RESOURCE: Copy not converting? Increase your conversion rate in 5-minutes a day when you join my free 5-day challenge “Why Isn’t This Converting?” CONNECT WITH MEGAN: Join My Inbox Community → www.megankachigan.com/email Website → www.megankachigan.com LinkedIn → https://www.linkedin.com/in/megan-kachigan-loehr-9957684b/ Threads → https://www.threads.net/@megankachigan Instagram → https://www.instagram.com/megankachigan/ If you've spent more time trying to figure out how to sell than actually selling, Plug & Get Paid takes the guesswork out of selling on Instagram stories by telling you exactly what to say to sell your offer every single day. Get started for $7 a month at https://plugandgetpaid.com/?ref=megan-loehr Let's stay connected! Get exclusive behind-the-scenes access and a direct line to my inbox when you join my email community at https://www.megankachigan.com/email