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Beyond the Hood with Tractor Zoom will get you strategies to help you work on your dealership instead of only in your dealership. Host Andy Campbell, Tractor Zoom Director of Insights, drives deep into the business of buying, valuing, and selling equipment with special guests and timely trends influencing the market. Plug in to hear stories and learn strategies directly from leaders in the equipment industry – and outside of it – that will fuel your growth and steer your dealership forward to the future.

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Check latest episodes from Beyond the Hood with Tractor Zoom podcast

Market & Equipment Trends for October 2026

2026/10/08

Corn gave back most of its summer rally. The Farm Capital Investment Index hit its lowest reading of 2026. Dealer lots are cleaner, but sales pace is slowing in nearly every category. Andy Campbell breaks down what to watch heading into end-of-year buying season.

Quoting Efficiency in Sales: A Conversation With AgRev's Bob Ohnemus

2026/09/24

Every deal starts with a quote. But quoting is often a dealership's most overlooked bottleneck. In this live Tractor Zoom webinar, Andy Campbell sits down with Bob Ohnemus, Commercial Business Manager at AgRevolution, to talk through how a faster, more consistent quoting process speeds up sales and protects margin.

Market & Equipment Insights for September 2026

2026/09/10

Corn just had its best month since April 2021 and was up 15% in August alone, above $5 for the first time since October 2023. But if you're expecting the equipment market to turn on a dime, the data says pump the brakes. Andy Campbell breaks down 4,600 dealer transactions from the Farm Progress Show floor, covering row crop tractor velocity, margin erosion on low-hour units, and why the corn-to-margin correlation isn't as clean as you'd think.

Why the Quote Is the Deal | J.J. Nichting & Johnson Tractor

2026/08/27

Two CNH equipment dealers in the Midwest, Kathryn Hesebeck of Johnson Tractor and Pat McCrabb of J.J. Nichting, join host Andy Campbell to make the case that the quote isn't paperwork you do after the sale. It is the sale.

AI, Data, and What Equipment Dealers Should Do About It | Hank Mandsager

2026/07/30

Tractor Zoom's Hank Mandsager on where dealerships really stand with AI — and why culture, not technology, is the real bottleneck to getting ready.

Market Insights for July 2026

2026/07/23

RDO acquires True North. Horizon and Battle River merge in Canada. Zimmerer Kubota joins a larger group in Texas. Three deals in 30 days — and dealer profitability at a five-year low is the math underneath them all. Plus: the tariff cut that isn't moving prices, what 62 dealers named as their top concern, the "purpling" of CNH, and why this is looking like a K-shaped recovery.

Closing the Technician Gap with AI: John Schmeiser of Vi by visorPRO

2026/07/16

Vi by visorPRO COO, John Schmeiser, joins Beyond the Hood to unpack how AI is easing the technician shortage and strengthening dealer service departments.

Equipment Trends for July 2026

2026/07/09

Dealers ranked combines their #1 concern on our June webinar poll — but the class 8 data doesn't fully back that up. Planter trade-ins just hit a three-year high. Utility tractors face an aging cliff this summer. And there's a new weakness forming in the $100K–$150K equipment range. Andy Campbell breaks down what we're seeing in the data vs. what we're hearing from the field.

How Dealers Should Approach Buying Software | Tyler Lowy

2026/06/25

Tyler Lowy has had more software conversations with equipment dealers than almost anyone in the industry. In this episode, he breaks down the Three Ps — People, Process, and Partnership — and what dealers most often get wrong before they ever sign a contract.

Market Insights for June 2026

2026/06/18

Deere beat estimates again, but large ag profits dropped 39%. Corn fell from $5 to $4.19 in five weeks. Tariffs on ag equipment dropped from 25% to 15%. Farmer sentiment is near lows. And grain carts are sitting on lots 35% longer. Andy Campbell covers the four stories dealers need to know heading into summer.

Brian Weaver | Building Stronger Dealerships from the OEM Side

2026/06/11

Brian Weaver, Director of Network Development North American Ag for CNH, pulls back the curtain on how CNH evaluates dealer health, what he's actually looking for the moment he walks into a store, and why the biggest operational gap at most dealerships has nothing to do with equipment.

Equipment Trends for June 2026

2026/06/05

Used equipment inventory is down 20% year over year, but sales velocity has dropped sharply in key categories. Andy Campbell breaks down what's moving, what's stuck, and where dealers should focus heading into summer.

Inside Tractor Zoom with Ryan Roossinck

2026/05/28

Andy Campbell talks with Ryan Roossinck on what makes equipment listings stop the scroll, why storytelling sells tractors, and what dealers can learn from the way buyers actually shop today.

Equipment Trends for May 2026

2026/05/21

Grain cart days on lot are up 35%, 4WD drive values continue to weaken, and compact construction remains solid. Andy Campbell digs into the equipment data heading into summer 2026.

Creating Lasting Change: Lessons from AgRevolution's Stacy Anthony

2026/05/14

AgRevolution CEO Stacy Anthony shares how to lead change across dealership locations, build aligned partnerships, and use technology to close deals faster — on Beyond the Hood by Tractor Zoom.