Advertise on podcast: Below The Fold - Marketing & Advertising Show

The conversation explores how business messaging has evolved beyond simple notifications into two-way customer journeys where people can ask questions, resolve issues, discover offers, make purchases and increasingly interact with AI-powered agents. They also discuss how messaging can help transform customer care from a traditional cost centre into a potential revenue channel, while improving convenience and customer experience. In this episode: Why telcos and technology platforms need each otherThe evolution of WhatsApp, RCS and business messagingHow AI is changing customer service and conversational commerceWhy customers may prefer messaging over apps and call centresTurning customer service from a cost centre into a profit centreHow telcos can approach digital transformationWhy two-way messaging mattersBusiness messaging adoption across different global marketsThe role of AI agents in the future of customer communicationWhy businesses shouldn't judge messaging purely by cost per messageBuild vs buy when adopting new messaging technologyAs AI makes conversations smarter and messaging platforms become more capable, the opportunity is no longer just about sending messages. It's about building better customer journeys. Watch the Full Episode and Follow us on Social Media! ↓ 📲 Instagram: https://www.instagram.com/belowthefoldpodcast/ 🎬 YouTube: https://www.youtube.com/@BelowTheFoldPodcast 🎵 TikTok: https://www.tiktok.com/@belowthefold?lang=en 🔗Linktree: https://buff.ly/3VF3s4Q Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

In this episode: How AI is changing performance marketing Why audience signals are replacing keywords The truth about Performance Max and campaign automation Attribution challenges every marketer faces Why marketers need strategy more than ever The future of agencies and performance teams in an AI-first world   Whether you're a marketer, agency leader, founder, or media professional, this episode offers practical insights into where digital advertising is headed next. Watch the Full Episode and Follow us on Social Media! ↓ 📲 Instagram: https://www.instagram.com/belowthefoldpodcast/ 🎬 YouTube: https://www.youtube.com/@BelowTheFoldPodcast 🎵 TikTok: https://www.tiktok.com/@belowthefold?lang=en 🔗Linktree: https://buff.ly/3VF3s4Q Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

💡 What we cover: • Why most brands still misunderstand digital ecosystems  • The connection between performance marketing and customer data  • How AI is transforming agencies internally  • Why creative strategy matters more than ever in the AI era  • The shift from ROAS to profitability-focused marketing  • Why testing and scalability are critical for modern brands  • How agencies are adapting to faster client expectations This conversation is packed with practical insights for marketers, founders, agencies, and anyone navigating the rapidly changing digital landscape.   Watch the Full Episode and Follow us on Social Media! ↓ 📲 Instagram: https://www.instagram.com/belowthefoldpodcast/ 🎬 YouTube: https://www.youtube.com/@BelowTheFoldPodcast 🎵 TikTok: https://www.tiktok.com/@belowthefold?lang=en 🔗Linktree: https://buff.ly/3VF3s4Q Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

💡 In this episode: What product placement actually means and how it works Why the Middle East is still underutilizing this channel The difference between obvious vs seamless brand integration How brands can measure ROI in film and TV The future of content, storytelling, and brand partnerships in MENA 🎧 Listen now and discover how storytelling and advertising are starting to merge in a whole new way. Watch the Full Episode and Follow us on Social Media! ↓ 📲 Instagram: https://www.instagram.com/belowthefoldpodcast/ 🎬 YouTube: https://www.youtube.com/@BelowTheFoldPodcast 🎵 TikTok: https://www.tiktok.com/@belowthefold?lang=en 🔗Linktree: https://buff.ly/3VF3s4Q Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

💡 What we explore: • Why hospitality marketing needs a different playbook • The role of creators and UGC in driving real demand • How to measure success beyond likes and views • Bridging online marketing with offline footfall • Performance marketing strategies that convert • Common mistakes restaurants make when scaling Whether you’re a restaurant owner, marketer, or agency working with hospitality brands, this episode offers clear, actionable lessons you can apply immediately. Watch the Full Episode and Follow us on Social Media! ↓ 📲 Instagram: https://www.instagram.com/belowthefoldpodcast/ 🎬 YouTube: https://www.youtube.com/@BelowTheFoldPodcast 🎵 TikTok: https://www.tiktok.com/@belowthefold?lang=en 🔗Linktree: https://buff.ly/3VF3s4Q Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

💡 What we explore: How Dubai’s culture empowers self-expressionThe rise of authenticity in the creator spaceRepresentation and the power of telling your own storyWhy vulnerability builds trust and belongingBalancing personal identity with public influence  Whether you’re a creator, a cultural contributor, or someone trying to live more authentically this episode will give you a new lens on what “being you” really means in Dubai today. Watch the Full Episode and Follow us on Social Media! ↓ 📲 Instagram: https://www.instagram.com/belowthefoldpodcast/ 🎬 YouTube: https://www.youtube.com/@BelowTheFoldPodcast 🎵 TikTok: https://www.tiktok.com/@belowthefold?lang=en 🔗Linktree: https://buff.ly/3VF3s4Q Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

🎙️ Topics We Cover:• Why great content isn’t about perfection it’s about clarity and consistency • How creators can build confidence and improve their on-camera presence • What brands must understand about video in 2025 • Why “done is better than perfect” is the creator’s biggest advantage • The content formats that actually convert in today’s attention economy • The future of creator-led production in the region If you’re a creator, marketer, or brand leader trying to master video, this episode is a masterclass from one of Dubai’s top media minds. Watch the Full Episode and Follow us on Social Media! ↓ 📲 Instagram: https://www.instagram.com/belowthefoldpodcast/ 🎬 YouTube: https://www.youtube.com/@BelowTheFoldPodcast 🎵 TikTok: https://www.tiktok.com/@belowthefold?lang=en 🔗Linktree: https://buff.ly/3VF3s4Q Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

💡 In this episode: • The future of publishing and storytelling in the Middle East • How AI and podcasting are transforming modern media • What brands get wrong about cultural storytelling • The importance of authenticity in a digital-first world Watch the Full Episode and Follow us on Social Media! ↓ 📲 Instagram: https://www.instagram.com/belowthefoldpodcast/ 🎬 YouTube: https://www.youtube.com/@BelowTheFoldPodcast 🎵 TikTok: https://www.tiktok.com/@belowthefold?lang=en 🔗Linktree: https://buff.ly/3VF3s4Q Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

In this episode: • How Richard built Lovin Dubai into a regional media powerhouse • The shift from print to social-first journalism • The changing economics of content and ad revenue • How media brands are building loyalty beyond the algorithm 🎧 Listen now to learn how media, brand storytelling, and community-driven content are reshaping the future of publishing. Watch the Full Episode and Follow us on Social Media! ↓ 📲 Instagram: https://www.instagram.com/belowthefoldpodcast/ 🎬 YouTube: https://www.youtube.com/@BelowTheFoldPodcast 🎵 TikTok: https://www.tiktok.com/@belowthefold?lang=en 🔗Linktree: https://buff.ly/3VF3s4Q Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

In this episode, you’ll learn: • Why podcasting is booming across the Middle East • How conversational commerce and audio content intersect • What brands can learn from the human side of storytelling • How AI and automation are shaping the future of audio engagement • Why authenticity and trust matter more than ever in brand voice Whether you’re a marketer, brand leader, or creator—this conversation breaks down why audio is the next big frontier for engagement in MENA. 🎧 Listen now to discover how brands are turning conversations into communities. Watch the Full Episode and Follow us on Social Media! ↓ 📲 Instagram: https://www.instagram.com/belowthefoldpodcast/ 🎬 YouTube: https://www.youtube.com/@BelowTheFoldPodcast 🎵 TikTok: https://www.tiktok.com/@belowthefold?lang=en 🔗Linktree: https://buff.ly/3VF3s4Q Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

In this episode, you’ll learn: • How Koita Milk grew without outside funding • Why persistence beats perfect plans in the startup journey • The grassroots marketing tactics that won over customers • Lessons in scaling FMCG brands across borders • Why authenticity matters more than ever in consumer trust   If you’re an entrepreneur, brand builder, or just curious about what it really takes to grow against the odds—this episode is for you. Watch the Full Episode and Follow us on Social Media! ↓ 📲 Instagram: https://www.instagram.com/belowthefoldpodcast/ 🎬 YouTube: https://www.youtube.com/@BelowTheFoldPodcast 🎵 TikTok: https://www.tiktok.com/@belowthefold?lang=en 🔗Linktree: https://buff.ly/3VF3s4Q Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Topics Covered:The rise of business messaging and why it’s changing customer behaviorWhatsApp vs. WeChat vs. Messenger — the battle for consumer attentionHow conversational AI is transforming customer care, sales, and marketingAI agents vs. chatbots — what businesses need to know in 2025Why marketers must rethink attribution, automation, and personalizationIf you want to understand the future of customer engagement and how messaging + AI are redefining marketing, this episode is for you. 🎧 Listen now on Spotify, Apple Podcasts, and all major audio platforms. Watch the Full Episode and Follow us on Social Media! ↓ 📲 Instagram: https://www.instagram.com/belowthefoldpodcast/ 🎬 YouTube: https://www.youtube.com/@BelowTheFoldPodcast 🎵 TikTok: https://www.tiktok.com/@belowthefold?lang=en 🔗Linktree: https://buff.ly/3VF3s4Q Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

🎯 Topics covered: • Turning creators into authentic brand partners • Data’s role in building high-performing influencer campaigns • Balancing local culture with global brand objectives • The KPIs that matter beyond likes and views • How to sustain brand equity in the creator economy 💡 Whether you’re a marketer, brand leader, or creator, this episode is a practical guide to making influencer marketing work harder for your brand.   Watch the Full Episode and Follow us on Social Media! ↓ 📲 Instagram: https://www.instagram.com/belowthefoldpodcast/ 🎬 YouTube: https://www.youtube.com/@BelowTheFoldPodcast 🎵 TikTok: https://www.tiktok.com/@belowthefold?lang=en 🔗Linktree: https://buff.ly/3VF3s4Q Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Topics covered: • What great brands do differently in Saudi and beyond • Why building a brand takes more than performance marketing • The role of trust, storytelling, and consistency in long-term growth • How founders can embed brand thinking from Day 1 • Balancing ambition with authenticity in a fast-changing region • What local context means for brand identity in KSA 💡 Whether you're launching a new venture or scaling a business in MENA, this episode offers a no-fluff guide to building a brand that actually means something. Watch the Full Episode and Follow us on Social Media! ↓ 📲 Instagram: https://www.instagram.com/belowthefoldpodcast/ 🎬 YouTube: https://www.youtube.com/@BelowTheFoldPodcast 🎵 TikTok: https://www.tiktok.com/@belowthefold?lang=en 🔗Linktree: https://buff.ly/3VF3s4Q Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

🎯 Topics covered: • Why great loyalty programs start small and scale smart • How to leverage tech without complicating the customer experience • The role of data and personalization in building emotional loyalty • Why experimentation is essential: gamification, paid tiers, experiences • The underestimated power of listening to your members • What makes customers feel seen, valued, and loyal   💡 This is your tactical and emotional playbook for loyalty that lasts. Watch the Full Episode and Follow us on Social Media! ↓ 📲 Instagram: https://www.instagram.com/belowthefoldpodcast/ 🎬 YouTube: https://www.youtube.com/@BelowTheFoldPodcast 🎵 TikTok: https://www.tiktok.com/@belowthefold?lang=en 🔗Linktree: https://buff.ly/3VF3s4Q Watch the Full Episode and Follow us on Social Media! ↓ 📲 Instagram: https://www.instagram.com/belowthefoldpodcast/ 🎬 YouTube: https://www.youtube.com/@BelowTheFoldPodcast 🎵 TikTok: https://www.tiktok.com/@belowthefold?lang=en 🔗Linktree: https://buff.ly/3VF3s4Q Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.